In our constantly changing environment, if you always do what you've always done, then you'll always get what you've always got - and that's not enough! Building a strategic marketing plan is a powerful way to take a step back from day-to-day activities, review the opportunities available to your business and your products, and build a roadmap of tactics that will set you apart from the competition. In this workshop, we look at how to build a customer-focused strategic marketing plan to pin-point your milestones to success over a 12-month period. This programme will help participants to: Understand the key questions that a strategic marketing plan should answer Understand the value of customer and competitor insight and how to develop actionable insights to guide your plan Conduct a market analysis and identify the barriers and drivers to success Learn how to build a customer buying journey and how to identify the most valuable customers Develop a customer-focused strategy and customer engagement plans Develop core messages and winning tactics to engage with your key customers Identify the key metrics to review and measure to keep your plans on track 1 Situational analysis Introduction to marketing strategy Market and competitor analysis and insight generation Understanding the customer buying journey How to segment customers to identify your most valuable customer opportunities Identifying the barriers and drivers to your success 2 Strategy Introduction to strategy How to build strategic imperatives and SMART objectives How brand vision and positioning drive customer focus A guide to building key message themes 3 Tactics, messaging and measurement Introduction to building customer-focused tactics How to build a customer-engagement plan How to build key messages and a customer-focused tactical plan A practical guide to developing key metrics to review success and keep your plans on track Actionable outcomes Throughout the programme we will use your own product examples to build your plan, participants will: Learn best practice examples of strategic planning Discover market and customer opportunities to strengthen your competitive edge Create a strategic plan that can be implemented immediately within your business Start planning compelling marketing messages to reach the right customer at the right time Receive immediate feedback on your strategic marketing plan Have the opportunity to share common issues and solutions with colleagues in the group
This Business English tutoring course is designed to help adult learners improve their English language skills within a professional context. Participants will focus on developing their communication skills, vocabulary, and cultural understanding necessary for success in the business world. Through practical exercises, role-plays, and industry-specific materials, learners will enhance their ability to effectively communicate in English within various business situations. Course Duration: 12 weeks (48 sessions) Course Objectives: By the end of this course, participants will: 1. Communicate confidently and effectively in English within a business setting. 2. Expand business-related vocabulary and improve language accuracy. 3. Develop listening skills to understand business conversations and presentations. 4. Enhance reading comprehension skills for business-related texts. 5. Write accurately and coherently for business correspondence. Course Outline: Week 1: Introduction to Business English - Introduction to course objectives, expectations, and methodology - Assessment of participants' current language proficiency and individual learning goals - Overview of key business English skills and areas of focus Week 2: Business Communication Skills - Developing effective oral communication skills for business settings - Role-plays and discussions related to common business scenarios - Enhancing fluency, clarity, and confidence in expressing ideas and opinions Week 3: Business Vocabulary Expansion - Expanding business-related vocabulary and terminology - Exercises and activities to reinforce and practice key business terms - Incorporating industry-specific jargon into oral and written communication Week 4: Business Writing Skills - Improving writing skills for business correspondence - Practice exercises for emails, reports, memos, and other business documents - Enhancing clarity, coherence, and professional tone in written communication Week 5: Listening and Comprehension in Business Contexts - Developing listening skills to understand business conversations, presentations, and meetings - Authentic listening materials related to various business topics - Strategies for note-taking, understanding accents, and extracting key information Week 6: Reading and Comprehension for Business - Developing reading skills for business-related texts - Strategies for skimming, scanning, and understanding complex business documents - Identifying main ideas, supporting details, and summarising key information Week 7: Business Presentation Skills - Developing effective presentation skills for business contexts - Techniques for organising content, engaging the audience, and delivering impactful presentations - Practice sessions with feedback and guidance Week 8: Business Negotiation Skills - Enhancing negotiation skills for business interactions - Role-plays and practical exercises for successful negotiations - Polishing language and strategies for effective business communication Week 9: Business Etiquette and Cultural Understanding - Understanding business etiquette and cultural nuances in professional settings - Developing intercultural communication skills for international business contexts - Practicing effective communication in diverse and multicultural environments Week 10: Business Networking and Socialising - Developing language skills for networking and socialising in business contexts - Role-plays and exercises for effective communication at conferences, events, etc. - Polishing conversational skills, small talk, and building professional relationships Week 11: Business Grammar and Language Accuracy - Reviewing and reinforcing essential grammar rules and structures in a business context - Identification and correction of common errors in business writing and speaking - Exercises and activities to improve language accuracy Week 12: Review and Final Evaluation - Reviewing course content and addressing individual needs - Comprehensive review exercises for all language skills in a business context - Final evaluation and feedback session Note: This syllabus serves as a guideline and can be customised based on the specific needs, interests, and proficiency levels of the participants. The course may also include guest speakers or industry-specific case studies to provide further immersion and practical application of language skills.
Attend our world class Kanban University accredited Certified Kanban System Design training course and learn to implement Kanban in your company
Attend our world class Kanban University accredited Certified Kanban System Design training course and learn to implement Kanban in your company
Attend our world class Kanban University accredited Certified Kanban System Design training course and learn to implement Kanban in your company
Attend our world class Kanban University accredited Certified Kanban System Design training course and learn to implement Kanban in your company
The Agile Project Manager: In-House Training: Virtual In-House Training Change isn't coming, it's already here. The project environment is becoming more volatile, uncertain, complex, and ambiguous. Project management and project managers must transform and evolve in order to keep up with these changes. Agile has been a disruptor in the field of project management, having over 20 years of successes and benefits to organizations that have adopted their frameworks. The Agile frameworks have proven themselves to be more adept in dealing with this uncertainty. But Agile isn't just about following a different way of working. What do you need to learn, do, and become in order to continue in the current and future environment? It is a powerful combination of knowledge, competencies, and mindset. In an increasingly complicated project environment, this course provides participants with the knowledge needed to not only survive but thrive. What you will Learn At the end of this program, you will be able to: Evaluate the changing project environment and the needed knowledge, skills, and behaviors Demonstrate innovative project manager competencies of leading change, servant leadership, and focus on value Utilize Lean and Agile principles to maximize value and improve project performance Construct a hybrid Agile model that is unique to your project Assess your role in Business Agility as an Agile Project Manager Getting Started Introductions Workshop orientation Expectations Foundations Recap: What is Agile? A changed project environment The future project manager Agile Project Management Competencies Focusing on value Championing change Servant leadership Coaching / mentorship Facilitation Lean and Agile Principles Optimizing flow Making things small Continuous planning Just-In-Time requirements Visualizing work Hybrid Agile Considerations Considering a Hybrid Approach Examining Strengths and Weaknesses of Each Approach Selecting Waterfall / Agile Roles, Practices, and Techniques Reviewing Three Hybrid Scenarios Constructing the Hybrid Project Implementing Agile Pitfalls and Concerns Agile in the Organization Business Agility
Happiness? Are you serious? I'm struggling enough as it is! Not a nice feeling is it, when things aren't going well? But you push on regardless. Now you tell me, how's that strategy going? What are the consequences of that? Discover the hard facts about long-term success and resilience. This inspirational but hard-hitting presentation will give you the inside track on motivation, success and, yes, what it's got to do with happiness. No ten-point magazine-checklists to brighten your day, that change nothing. Just the straight physics of happiness.
Duration 1 Days 6 CPD hours This course is intended for This class is designed for experienced administrators who are responsible for setting up, configuring, and managing Experience Cloud Sites in their organization. As a Salesforce Administrator, you should have a solid understanding of Salesforce functionality and concepts, and at least 6 months of experience using Salesforce. Overview Enable Digital Experiences in your organization. Describe the capabilities of sites and how they work. Create a new Experience Cloud Site for partner sales. Create an Experience Cloud Site for self-service support. Measure a site's success using dashboards. Keep the site active and engaged with native tools. Connect with your employees, customers, and partners using Experience Cloud Sites. In this 1-day class, you?ll discover how to build a branded space where you can share information and collaborate with people who are key to your organization. Our Salesforce experts will walk you through how to enable Digital Experiences in your organization, create sites for partners and customers, and measure and drive audience participation. This class also provides an overview of the Salesforce Experience Cloud Consultant certification exam objectives to help support you on your journey toward earning your credential. Exam Overview Review Exam Topics Review Exam Logistics Digital Experiences Get to Know Experiences Understand How Sites Work Implement Digital Experiences Understand Deployment Types Build Partner Sites Leverage Experience Builder Templates to Quickly Build Sites Security and Customization Understand Site Limits, Licensing, and Users Create and Customize Your Sites with Experience Builder Enable Experience Cloud for Mobile Serve International Audiences with Multilingual Sites Self-Service Sites Understand Self-Service/Public Site Functionality Go Further with Experience Builder Classify Articles, Questions, and Ideas with Data Categories and Knowledge Build a Site Using the Customer Service Template Add CMS Content to Your Site Build Responsive Sites with Experience Builder Templates Success Metrics Measure Success Install Dashboards and Insights from the AppExchange Site Engagement Drive Engagement Moderate Sites Recognize and Reward Member Participation with Reputation Highlight Topic Experts with Knowledgeable People Additional course details: Nexus Humans Salesforce Create and Manage Experience Cloud Sites (ADX271) training program is a workshop that presents an invigorating mix of sessions, lessons, and masterclasses meticulously crafted to propel your learning expedition forward. This immersive bootcamp-style experience boasts interactive lectures, hands-on labs, and collaborative hackathons, all strategically designed to fortify fundamental concepts. Guided by seasoned coaches, each session offers priceless insights and practical skills crucial for honing your expertise. Whether you're stepping into the realm of professional skills or a seasoned professional, this comprehensive course ensures you're equipped with the knowledge and prowess necessary for success. While we feel this is the best course for the Salesforce Create and Manage Experience Cloud Sites (ADX271) course and one of our Top 10 we encourage you to read the course outline to make sure it is the right content for you. Additionally, private sessions, closed classes or dedicated events are available both live online and at our training centres in Dublin and London, as well as at your offices anywhere in the UK, Ireland or across EMEA.
The aim of this course is to provide an overview of the key principles and techniques for leading and managing project work. It will focus on the core principles and generic methods of project management, showing how these can be applied to typical projects. The scope of the programme includes: The course also emphasises the importance of the leadership and team-working skills needed by project managers and team members in carrying out their roles. The principal training objectives for this programme are to: Explain and demonstrate the key principles of successful project management Demonstrate a range of useful project management tools and techniques Define the role of, and help participants understand the skills required by, the project leader Illustrate the use of project skills through examples and case studies Identify ways to improve project management, both individually and corporately DAY ONE 1 Introduction (Course sponsor) Why this programme has been developed Review of participants' needs and objectives 2 Key concepts and requirements for success Projects and project management Lessons from past projects; the essential requirements for success Differences between projects; characteristic project life cycles The challenges of project management; the role of the project manager Project exerciseA team exercise to demonstrate the challenges of project management 3 Defining project objectives and scope Identifying the stakeholders; key roles and responsibilities Getting organised; managing the definition process Working with the 'customer' to define the project scope 4 Project case study: part 1 Defining the project objectives: syndicate teams define the objectives and scope for a typical project 5 Project planning The nature of planning; recognising planning assumptions Planning the plan; the importance of team involvement Developing the work breakdown structure Estimating task resources, timescales and costs Developing the project schedule Analysing the plan and identifying the critical path 6 Project case study: part 2 Creating the project plan Syndicate teams begin development of their project plans (for completion after session 7) Team presentations and group discussion (after session 7) DAY TWO 7 Managing project risks Understanding and defining project risks Classifying risks and adopting an appropriate risk strategy Identifying, evaluating and managing project risks Agreeing ownership of project risks; the risk register Integrating planning and risk management 8 Project control Pro-active and re-active control; striking the right balance Pre-requisites for effective, pro-active project control Avoiding unnecessary 'scope creep' and controlling change Selecting the data needed to provide early warning of problems Monitoring project performance: 'S' curves, slip charts, earned value Getting good data and assessing project status Defining the roles and responsibilities for control Setting up a routine process for keeping up to date Managing and controlling multiple projects 9 Project case study: part 3 Controlling the project Teams control their project as new developments take place 10 Course review and transfer planning (Course sponsor present) Identify actions to be implemented individually Identify corporate opportunities for improving project management Sponsor-led review and discussion of proposals Conclusion