31 Strategic Thinking courses delivered Live Online

Getting Started The Master of Business Administration Top Up is a prestigious postgraduate qualification that leading employers highly value. The programme is designed to enhance business managers' strategic thinking and decision-making and develop their critical understanding of business management. The programme is designed for individuals who hold a Qualifi Level 7 Diploma in Strategic Management and Leadership. This programme covers the core business sectors: entrepreneurship, marketing, accounting, statistics, finance, business ethics, business law, managerial economics, business strategy and analysis, operations, administration and communication. This programme, qualified from UK business schools, is well acknowledged and globally respected as it dominates critical thinking and research. MBA can also help you specialise in a new industry you want to move to or in your current sector. This professional qualification improves the chances of progression in a career path. This qualification helps the learner to oversee, supervise and allocate the operations in a business firm. The programme aims to make the candidate capable of understanding the functional aspects of a company and acquiring the skills for communication and decision-making. The MBA Top-Up programme is awarded and delivered 100% online by Anglia Ruskin University. At Anglia Ruskin University, you will study through Canvas, a world-class online Learning Management System (LMS), accessed from your phone, pc or tablet at home or on the move. Canvas provides instant access to study materials, forums, and support from tutors and classmates, as well as enabling easy submission of your assignments. After successfully completing your studies, you'll be invited to attend a graduation ceremony on campus at Anglia Ruskin University. If attending the ceremony in person is not possible, we'll arrange to send your certificate to you. School of Business and Technology London partners with Chestnut Education Group to promote this programme. About Awarding Body Anglia Ruskin University began in 1858 as the Cambridge School of Art founded by William Beaumont. It was then merged with the Cambridge shire College of Arts and Technology and the Essex Institute of Higher Education and was renamed Anglia Polytechnic. It was then given university status in 1992 and renamed Anglia Ruskin University in 2005. The university has campuses in the UK (Cambridge, Chelmsford, London and Peterborough), as well as they are partnered with institutions around the world including Berlin, Budapest, Trinidad, Singapore and Kuala Lumpur. Assessment Major Project No examinations Entry Requirements Qualifi Level 7 Diploma in Strategic Management and Leadership or any equivalent diploma Further, candidates are also required to demonstrate their English language proficiency. Progression An MBA graduate can pursue a fruitful career in many industries. MBA can open career opportunities in various sectors such as banking and financial services, investment banking, management consulting, insurance, hospitality, media, information technology (IT) and marketing. MBA is often a pathway to promotion or a career change as you will gain a professional reputation and develop essential skills in the sector one chooses to pursue. Learners must request before enrolment to interchange unit(s) other than the preselected units shown in the SBTL website because we need to make sure the availability of learning materials for the requested unit(s). SBTL will reject an application if the learning materials for the requested interchange unit(s) are unavailable. Learners are not allowed to make any request to interchange unit(s) once enrolment is complete. Structure MBA Top-Up Programme Structure Dissertation (Major Project) Delivery Methods The MBA Top-Up programme is awarded and delivered 100% online by Anglia Ruskin University. At Anglia Ruskin University, you will study through Canvas, a world-class online Learning Management System (LMS), accessed from your phone, pc or tablet at home or on the move. Canvas provides instant access to study materials, forums, and support from tutors and classmates, as well as enabling easy submission of your assignments. After successfully completing your studies, you'll be invited to attend a graduation ceremony on campus at Anglia Ruskin University. If attending the ceremony in person is not possible, we'll arrange to send your certificate to you. School of Business and Technology London partners with Chestnut Education Group to promote this programme. Resources and Support School of Business & Technology London is dedicated to offering excellent support on every step of your learning journey. School of Business & Technology London occupies a centralised tutor support desk portal. Our support team liaises with both tutors and learners to provide guidance, assessment feedback, and any other study support adequately and promptly. Once a learner raises a support request through the support desk portal (Be it for guidance, assessment feedback or any additional assistance), one of the support team members assign the relevant to request to an allocated tutor. As soon as the support receives a response from the allocated tutor, it will be made available to the learner in the portal. The support desk system is in place to assist the learners adequately and streamline all the support processes efficiently. Quality learning materials made by industry experts is a significant competitive edge of the School of Business & Technology London. Quality learning materials comprised of structured lecture notes, study guides, practical applications which includes real-world examples, and case studies that will enable you to apply your knowledge. Learning materials are provided in one of the three formats, such as PDF, PowerPoint, or Interactive Text Content on the learning portal. How does the Online Learning work at SBTL? We at SBTL follow a unique approach which differentiates us from other institutions. Indeed, we have taken distance education to a new phase where the support level is incredibly high.Now a days, convenience, flexibility and user-friendliness outweigh demands. Today, the transition from traditional classroom-based learning to online platforms is a significant result of these specifications. In this context, a crucial role played by online learning by leveraging the opportunities for convenience and easier access. It benefits the people who want to enhance their career, life and education in parallel streams. SBTL's simplified online learning facilitates an individual to progress towards the accomplishment of higher career growth without stress and dilemmas. How will you study online? With the School of Business & Technology London, you can study wherever you are. You finish your program with the utmost flexibility. You will be provided with comprehensive tutor support online through SBTL Support Desk portal. How will I get tutor support online? School of Business & Technology London occupies a centralised tutor support desk portal, through which our support team liaise with both tutors and learners to provide guidance, assessment feedback, and any other study support adequately and promptly. Once a learner raises a support request through the support desk portal (Be it for guidance, assessment feedback or any additional assistance), one of the support team members assign the relevant to request to an allocated tutor. As soon as the support receive a response from the allocated tutor, it will be made available to the learner in the portal. The support desk system is in place to assist the learners adequately and to streamline all the support process efficiently. Learners should expect to receive a response on queries like guidance and assistance within 1 - 2 working days. However, if the support request is for assessment feedback, learners will receive the reply with feedback as per the time frame outlined in the Assessment Feedback Policy.

Whether it is for your personal development, your own career or your business, this life-changing training is for everyone who would like to develop their skills such as communication, confidence, entrepreneurial thinking, flow-state and creativity – the future skills every human needs to master.

Getting Started The Master of Business Administration is a prestigious postgraduate qualification that leading employers highly value. The programme is designed to enhance business managers' strategic thinking and decision-making and develop their critical understanding of business management. This programme covers the core business sectors: entrepreneurship, marketing, accounting, statistics, finance, business ethics, business law, managerial economics, business strategy and analysis, operations, administration and communication. This programme, qualified from UK business schools, is well acknowledged and globally respected as it dominates critical thinking and research. MBA can also help you specialise in a new industry you want to move to or in your current sector. This professional qualification improves the chances of progression in a career path. This qualification helps the learner to oversee, supervise and allocate the operations in a business firm. The programme aims to make the candidate capable of understanding the functional aspects of a company and acquiring the skills for communication and decision-making. The programme comprises two phases; the first is the Qualifi Level 7 Diploma in Strategic Management and Leadership awarded by Qualifi and delivered by the School of Business and Technology London. The second phase is the MBA Top-Up, awarded and delivered 100% online by Anglia Ruskin University. At Anglia Ruskin University, you will study through Canvas, a world-class online Learning Management System (LMS), accessed from your phone, pc or tablet at home or on the move. Canvas provides instant access to study materials, forums, and support from tutors and classmates, as well as enabling easy submission of your assignments. After successfully completing your studies, you'll be invited to attend a graduation ceremony on campus at Anglia Ruskin University. If attending the ceremony in person is not possible, we'll arrange to send your certificate to you. School of Business and Technology London partners with Chestnut Education Group to promote this programme. About Awarding Body Anglia Ruskin University began in 1858 as the Cambridge School of Art founded by William Beaumont. It was then merged with the Cambridge shire College of Arts and Technology and the Essex Institute of Higher Education and was renamed Anglia Polytechnic. It was then given university status in 1992 and renamed Anglia Ruskin University in 2005. The university has campuses in the UK (Cambridge, Chelmsford, London and Peterborough), as well as they are partnered with institutions around the world including Berlin, Budapest, Trinidad, Singapore and Kuala Lumpur. Assessment Assignments and Project No examinations Entry Requirements A bachelor's degree Applicant without a bachelor's degree but holding significant managerial experience will be considered for entry on a case-by-case basis. Further, candidates are also required to demonstrate their English language proficiency. Progression An MBA graduate can pursue a fruitful career in many industries. MBA can open career opportunities in various sectors such as banking and financial services, investment banking, management consulting, insurance, hospitality, media, information technology (IT) and marketing. MBA is often a pathway to promotion or a career change as you will gain a professional reputation and develop essential skills in the sector one chooses to pursue. Learners must request before enrolment to interchange unit(s) other than the preselected units shown in the SBTL website because we need to make sure the availability of learning materials for the requested unit(s). SBTL will reject an application if the learning materials for the requested interchange unit(s) are unavailable. Learners are not allowed to make any request to interchange unit(s) once enrolment is complete. Structure Phase 1 - Qualifi Level 7 Diploma in Strategic Management and Leadership Programme Structure To attain 120 credits, learners must complete the six compulsory units and select at least two optional units. Mandatory Units Unit 702: Manage Team Performance to Support Strategy Unit code: Y/506/9067 TQT : 150 Credit: 15 This unit's objective is to enable learners to delve into the evaluation and enhancement of team performance to achieve strategic goals. Additionally, learners will be introduced to various management models, concepts, and ideas that can assist in establishing objectives for departments, projects, teams, and individual performance. Unit 704: Information Management and Strategic Decision Taking Unit code: H/506/9068 TQT : 150 Credit: 15 This unit aims to tackle the abundance and intricacy of data and information accessible to organisations and to teach how to analyse, apply, and ascertain its value in shaping strategic decisions. Unit 705: Leading a Strategic Management Project Unit code: L/506/9065 TQT : 150 Credit: 15 This unit will engage the learner in crafting research and methodologies to bolster a strategic management project. They will need to assess options and data sources critically before presenting the outcomes of the project. Unit 706: Strategic Direction Unit code: D/506/9068 TQT : 150 Credit: 15 The purpose of this unit is to delve into the strategic aims and objectives of an organisation and to understand their importance in defining direction, as well as gauging success and progress for the organisation. Additionally, the unit will examine how various strategic options may lead the organisation to alter its course. Unit 711: Strategic Planning Unit code: Y/506/9070 TQT : 150 Credit: 15 This unit focuses on the significance of the strategic planning process in crafting suitable strategies and creating a plan that garners support from stakeholders and other organizational leaders. Learners will also engage in a critical evaluation of the program and its subsequent success. Unit 724: Development as a Strategic Manager Unit code: J/506/9064 TQT : 150 Credit: 15 This unit aims to foster organizational and self-awareness in learners. It lays the groundwork for a self-critical and reflective approach to personal development, which is essential when operating strategically. Additionally, it considers broader contextual factors within the organization and the environment, recognizing their role in contributing to the overall strategic success of both the individual and the organization.   Optional Units Unit 703: Finance for Managers Unit code: D/506/9071 TQT : 150 Credit: 15 The purpose of this unit is to assist learners in comprehending and applying financial information and data. This unit holds significance for learners as it aids in making informed financial decisions. Unit 708: Strategic Marketing Unit code: M/506/9074 TQT : 150 Credit: 15 This unit will explore the foundational models, techniques, and theories that form the basis of marketing and can contribute to achieving strategic objectives. It will also give learners a critical comprehension of the marketing function within intricate organizations. Unit 710: Organisational Change Strategies Unit code: K/506/9073 TQT : 150 Credit: 15 The primary objective of this unit is to equip learners with the knowledge and skills to understand, plan, and execute organizational change effectively. While prevailing wisdom in the business world often emphasizes the need for fast, large-scale, and transformative change for corporate survival, there is evidence to suggest that many successful organizations adopt a slower and more cautious approach. Moreover, change initiatives have a reported failure rate of around 70%. This underscores the complexity of managing organizational change, making it a critical skill for successful leaders and organizations. This unit will scrutinize the evolving nature of organizations and the associated challenges they encounter. It will explore the key approaches to change management and demonstrate how these align with the various types of changes organizations undergo, particularly concerning individual, group, and organizational behaviour. Unit 712: Human Resource Planning Unit code: H/506/9072 TQT : 150 Credit: 15 This unit will cover key considerations in planning for and acquiring a workforce capable of achieving strategic objectives. It will also examine the limitations and external factors that impact an organization's HR practices.   Phase 2 - MBA Top-Up Programme Structure Dissertation (Major Project) Delivery Methods The programme comprises two phases; the first is the Qualifi Level 7 Diploma in Strategic Management and Leadership awarded by Qualifi and delivered by the School of Business and Technology London. The School of Business and Technology London offers flexible learning methods, including online and blended learning, allowing students to choose the mode of study that suits their preferences and schedules. The program is self-paced and facilitated through an advanced Learning Management System. Students can easily interact with tutors through the SBTL Support Desk Portal System for course material discussions, guidance, assistance, and assessment feedback on assignments. School of Business and Technology London provides exceptional support and infrastructure for online and blended learning. Students benefit from dedicated tutors who guide and support them throughout their learning journey, ensuring a high level of assistance. The second phase is the MBA Top-Up, awarded and delivered 100% online by Anglia Ruskin University. At Anglia Ruskin University, you will study through Canvas, a world-class online Learning Management System (LMS), accessed from your phone, pc or tablet at home or on the move. Canvas provides instant access to study materials, forums, and support from tutors and classmates, as well as enabling easy submission of your assignments. After successfully completing your studies, you'll be invited to attend a graduation ceremony on campus at Anglia Ruskin University. If attending the ceremony in person is not possible, we'll arrange to send your certificate to you. School of Business and Technology London partners with Chestnut Education Group to promote this programme. Resources and Support School of Business & Technology London is dedicated to offering excellent support on every step of your learning journey. School of Business & Technology London occupies a centralised tutor support desk portal. Our support team liaises with both tutors and learners to provide guidance, assessment feedback, and any other study support adequately and promptly. Once a learner raises a support request through the support desk portal (Be it for guidance, assessment feedback or any additional assistance), one of the support team members assign the relevant to request to an allocated tutor. As soon as the support receives a response from the allocated tutor, it will be made available to the learner in the portal. The support desk system is in place to assist the learners adequately and streamline all the support processes efficiently. Quality learning materials made by industry experts is a significant competitive edge of the School of Business & Technology London. Quality learning materials comprised of structured lecture notes, study guides, practical applications which includes real-world examples, and case studies that will enable you to apply your knowledge. Learning materials are provided in one of the three formats, such as PDF, PowerPoint, or Interactive Text Content on the learning portal. How does the Online Learning work at SBTL? We at SBTL follow a unique approach which differentiates us from other institutions. Indeed, we have taken distance education to a new phase where the support level is incredibly high.Now a days, convenience, flexibility and user-friendliness outweigh demands. Today, the transition from traditional classroom-based learning to online platforms is a significant result of these specifications. In this context, a crucial role played by online learning by leveraging the opportunities for convenience and easier access. It benefits the people who want to enhance their career, life and education in parallel streams. SBTL's simplified online learning facilitates an individual to progress towards the accomplishment of higher career growth without stress and dilemmas. How will you study online? With the School of Business & Technology London, you can study wherever you are. You finish your program with the utmost flexibility. You will be provided with comprehensive tutor support online through SBTL Support Desk portal. How will I get tutor support online? School of Business & Technology London occupies a centralised tutor support desk portal, through which our support team liaise with both tutors and learners to provide guidance, assessment feedback, and any other study support adequately and promptly. Once a learner raises a support request through the support desk portal (Be it for guidance, assessment feedback or any additional assistance), one of the support team members assign the relevant to request to an allocated tutor. As soon as the support receive a response from the allocated tutor, it will be made available to the learner in the portal. The support desk system is in place to assist the learners adequately and to streamline all the support process efficiently. Learners should expect to receive a response on queries like guidance and assistance within 1 - 2 working days. However, if the support request is for assessment feedback, learners will receive the reply with feedback as per the time frame outlined in the Assessment Feedback Policy.

Duration 2 Days 12 CPD hours This course is intended for Professionals who want to make the best decisions and develop creative and elegant solutions to challenging problems will benefit from this course. Overview Enable you to evaluate, identify, and distinguish between relevant and irrelevant information Engage critical thinking through curiosity and your ability to ask good questions Apply the eight best practices of critical thinking in practice Leverage open-mindedness to become more receptive and highly tuned for new ideas Students will learn to explore challenges, defy incorrect assumptions, and look at things with new and differing perspectives, incorporating these insights into your thought processes, and enabling them to find solutions to even the most difficult tasks. Private classes on this topic are available. We can address your organization?s issues, time constraints, and save you money, too. Contact us to find out how. 1. The Challenges of Modern Thinking Becoming a Rational Thinker Critical Thinking in Application Applying Reason Developing Open-Mindedness Stepping Out of Your Comfort Zone Avoiding Jumping to Conclusions Expecting and Initiating Change Being Ready to Adapt Thinking Logically 2. Critical Thinking Best Practices Listening Actively Evaluating Information Making Assumptions Watching Out for Bias Asking Clarifying Questions Performing SWOT Analysis Benefitting from Critical Thinking 3. Putting It All Together Changing Your Perspective Considering Other Viewpoints Dealing with New Information Solving Problems Identifying Inconsistencies Asking Why Evaluating the Solution Retaining Your New Skills Reflecting and Learning from Mistakes Asking Questions on an Ongoing Basis Additional course details: Nexus Humans Thinking with Critical Insight training program is a workshop that presents an invigorating mix of sessions, lessons, and masterclasses meticulously crafted to propel your learning expedition forward. This immersive bootcamp-style experience boasts interactive lectures, hands-on labs, and collaborative hackathons, all strategically designed to fortify fundamental concepts. Guided by seasoned coaches, each session offers priceless insights and practical skills crucial for honing your expertise. Whether you're stepping into the realm of professional skills or a seasoned professional, this comprehensive course ensures you're equipped with the knowledge and prowess necessary for success. While we feel this is the best course for the Thinking with Critical Insight course and one of our Top 10 we encourage you to read the course outline to make sure it is the right content for you. Additionally, private sessions, closed classes or dedicated events are available both live online and at our training centres in Dublin and London, as well as at your offices anywhere in the UK, Ireland or across EMEA.

Duration 1 Days 6 CPD hours This course is intended for This course is intended for individuals who want to become more rational and disciplined thinkers. Overview Upon successful completion of this course, students will boost their performance with an increase in their decision-making ability. In this course, students will learn develop their ability to analyze and evaluate information. 1 - GETTING STARTED Icebreaker Housekeeping Items The Parking Lot Workshop Objectives 2 - COMPONENTS OF CRITICAL THINKING Applying Reason Open Mindedness Analysis Logic Case Study 3 - NON-LINEAR THINKING Step Out of Your Comfort Zone Don't Jump to Conclusions Expect and Initiate Change Being Ready to Adapt Case Study 4 - LOGICAL THINKING Ask the Right Questions Organize the Data Evaluate the Information Draw Conclusions Case Study 5 - CRITICAL THINKERS (I) Active Listening Be Curious Be Disciplined Be Humble Case Study 6 - CRITICAL THINKERS (II) Seeing the Big Picture Objectivity Using Your Emotions Being Self-Aware Case Study 7 - EVALUATE INFORMATION Making Assumptions Watch out for Bias Ask Clarifying Questions SWOT Analysis Case Study 8 - BENEFITS OF CRITICAL THINKING Being More Persuasive Better Communication Better Problem Solving Increased Emotional Intelligence Case Study 9 - CHANGING YOUR PERSPECTIVE Limitations of Your Point of View Considering Others Viewpoint Influences on Bias When New Information Arrives Case Study 10 - PROBLEM SOLVING Identify Inconsistencies Trust Your Instincts Asking Why? Evaluate the Solution(s) Case Study 11 - PUTTING IT ALL TOGETHER Retaining Your New Skills Reflect and Learn From Mistakes Always Ask Questions Practicing Critical Thinking Case Study 12 - WRAPPING UP Words from the Wise Review of Parking Lot Lessons Learned Completion of Action Plans and Evaluations

Critical Thinking and Creative Problem Solving: In-House Training Two critical skillsets for the future of work are critical thinking and creative problem solving. These modes of working and thinking intersect and overlap; both are necessary and both can be taught. Having the ability to exercise creativity while at the same time applying structure and discipline to the thinking process is a key competency in the twenty-first century workplace. This course explores the interplay between critical and creative thinking, and the necessity of each to effective problem solving and decision making. Participants will learn a variety of techniques to apply critical thinking to real-life scenarios. They will experiment with different problem-solving approaches and will learn about cognitive influences on our decisions and choices. The course delves into the business value of creativity and involves participants in actively integrating criticality, creativity, and problem solving. What you will Learn At the end of this program, you will be able to: Explain basic concepts of problem solving Infer types of cognitive biases that impact decision making Utilize types of root cause analysis Differentiate among obstacles to sound decision making Apply a variety of problem-solving approaches / processes to existing challenges Evaluate alternative solution methods using various techniques Analyze real world problem scenarios to determine the lateral thinking type needed to address them Foundation Concepts Definitions Thinking modes and cognitive bias Basic problem-solving framework Problem Definition and Solution Generation Root cause analysis Basic problem-solving obstacles Generating alternative solutions Evaluating Alternatives Critical thinking guidelines Obstacles to sound decision making Tools for evaluating alternatives Exploring Lateral Thinking Problem-solving challenge Workplace application

Critical Thinking and Creative Problem Solving (Virtual) Two critical skillsets for the future of work are critical thinking and creative problem solving. These modes of working and thinking intersect and overlap; both are necessary and both can be taught. Having the ability to exercise creativity while at the same time applying structure and discipline to the thinking process is a key competency in the twenty-first century workplace. This course explores the interplay between critical and creative thinking, and the necessity of each to effective problem solving and decision making. Participants will learn a variety of techniques to apply critical thinking to real-life scenarios. They will experiment with different problem-solving approaches and will learn about cognitive influences on our decisions and choices. The course delves into the business value of creativity and involves participants in actively integrating criticality, creativity, and problem solving. What you will Learn At the end of this program, you will be able to: Explain basic concepts of problem solving Infer types of cognitive biases that impact decision making Utilize types of root cause analysis Differentiate among obstacles to sound decision making Apply a variety of problem-solving approaches / processes to existing challenges Evaluate alternative solution methods using various techniques Analyze real world problem scenarios to determine the lateral thinking type needed to address them Getting Started Foundation Concepts Definitions Thinking modes and cognitive bias Basic problem-solving framework Problem Definition and Solution Generation Root cause analysis Basic problem-solving obstacles Generating alternative solutions Evaluating Alternatives Critical thinking guidelines Obstacles to sound decision making Tools for evaluating alternatives Exploring Lateral Thinking Problem-solving challenge Workplace application Summary and Next Steps

This Strategy Insights Masterclass will explore how the approach to strategy is changing, and how organisations are strengthening their strategic capabilities for uncertain times.

In our constantly changing environment, if you always do what you've always done, then you'll always get what you've always got - and that's not enough! Building a strategic marketing plan is a powerful way to take a step back from day-to-day activities, review the opportunities available to your business and your products, and build a roadmap of tactics that will set you apart from the competition. In this workshop, we look at how to build a customer-focused strategic marketing plan to pin-point your milestones to success over a 12-month period. This programme will help participants to: Understand the key questions that a strategic marketing plan should answer Understand the value of customer and competitor insight and how to develop actionable insights to guide your plan Conduct a market analysis and identify the barriers and drivers to success Learn how to build a customer buying journey and how to identify the most valuable customers Develop a customer-focused strategy and customer engagement plans Develop core messages and winning tactics to engage with your key customers Identify the key metrics to review and measure to keep your plans on track 1 Situational analysis Introduction to marketing strategy Market and competitor analysis and insight generation Understanding the customer buying journey How to segment customers to identify your most valuable customer opportunities Identifying the barriers and drivers to your success 2 Strategy Introduction to strategy How to build strategic imperatives and SMART objectives How brand vision and positioning drive customer focus A guide to building key message themes 3 Tactics, messaging and measurement Introduction to building customer-focused tactics How to build a customer-engagement plan How to build key messages and a customer-focused tactical plan A practical guide to developing key metrics to review success and keep your plans on track Actionable outcomes Throughout the programme we will use your own product examples to build your plan, participants will: Learn best practice examples of strategic planning Discover market and customer opportunities to strengthen your competitive edge Create a strategic plan that can be implemented immediately within your business Start planning compelling marketing messages to reach the right customer at the right time Receive immediate feedback on your strategic marketing plan Have the opportunity to share common issues and solutions with colleagues in the group

The need for key staff to have commercial skills is paramount, as the public sector is increasingly opened up as a commercial market, in which organisations compete against each other and the private sector for contracts. Generating additional income and being commercially aware is vital for this to be a success, and is what many public sector organisations are looking to do. This programme will help you: See commercial awareness as not just another skill-set, but as a different mind-set Use a variety of tried-and-tested commercial, analytical decision-making techniques and tools Define your commercial objectives Develop a strategic focus Start looking at service clients as market segments Analyse, in a competitive context, your service offering Plan a commercial strategy, prepare for its implementation and see it through to execution 1 What is commercial thinking? Understand what it means to be a commercial thinker Identifying commercial opportunities often involves not only a different skill set but also a different mindset; looking at the services that you provide 2 Defining strategic commercial objectives Defining your key commercial objectives Prioritising your strategic objectives Two key strategic planning tools:Resource and Competency MatrixPESTLE How to apply these tools to your particular situation 3 Developing a strategic focus Decision-making on how to compete in the markets identified by your strategic objectives requires a strategic focus Developing strategic focus A tool for helping you to make those decisions: using the Ansoff Matrix 4 Defining customer targets How to think more commercially by understanding who all your customers are and how they differ from each other how to apply the principles to your areas to identify the type of customers you have and their key characteristics - Customer segmentation Who are your customers? How do their needs vary? - Scenarios 5 The competitive market place Understanding the competitive forces at play Different types of competition Analysing your competitive environment using Porter's 5 Forces model 6 Meeting stakeholder expectations Two simple models to help you identify the key stakeholders who could influence your commercial environment How to use your stakeholders to help you achieve your commercial objectives 7 Implementation - systems, structures and processes Effective commercial activity involves working with others to implement ideas and strategies What do you need to have in place before you implement your commercial strategy? How to health-check your organisation prior to implementation using the McKinsey 7S framework 8 Implementation - people and culture A good commercial strategy only works if the people involved buy in to the ideas and if the culture of the organisation is conducive to the effective implementation How the latest thinking in behavioural economics can help you develop your culture and people to work commercially 9 Tools and checklists Be more commercial within your sphere of influence using a commercial checklist to help you Using the checklist as a benchmark against the most commercially aware organisations Using the checklist as a health check - both corporately and individually