Strategic prospecting is a planned, organized step-by-step approach for finding potential customers. We will show you how to Keep an 'it depends' attitude and shift gears if a strategy isn't working. Understand all the considerations when creating your ideal customer profile and how to create a win-win working relationship. Learning Objectives Organize a strategic prospecting plan, Create ideal customers, Implement strategic prospecting steps Target Audience Managers, Team Leaders, Young Professionals, Sales Professionals, Customer Service Teams
24-Hour Flash Sale! Prices Reduced Like Never Before!! Stakeholder Management Admission Gifts FREE PDF & Hard Copy Certificate| PDF Transcripts| FREE Student ID| Assessment| Lifetime Access| Enrolment Letter Stakeholders have the power to be either a threat or a benefit to an organisation. It's about maintaining relationships between an organisation and its stakeholders. Effective stakeholder management is critical to project success. According to the Project Management Institute (PMI), amongst those organisations considered to be highly effective communicators, 80% of projects meet original goals, 71% deliver projects on time and 76% are within budget. So take a step towards becoming a reliable communicator in the field of finance with this ultimate Stakeholder Management Bundle! Transform yourself into a master of influence and strategy for Stakeholder Management. This is a specially designed course covering everything from Strategic Management to advanced Financial Modelling and Cross-cultural Communication. This comprehensive suite of courses provides the skills to effectively manage and influence diverse groups and drive successful outcomes. Whether it's navigating Corporate Strategies, mastering Agile Methodologies, or crafting Impactful Marketing Plans, you'll gain the expertise to thrive in high-stakes environments. Courses Are Included in this Stakeholder Management Bundle: Course 01: Stakeholder Management: Tools and Strategies Course 02: Strategic Management and Leadership Development Course 03: Governance and Risk Management: Navigating Corporate Strategies Course 04: Strategic Planning and Analysis for Marketing Course 05: Corporate Relationship Goals for Success Course 06: Corporate Social Responsibility Diploma Course 07: Public Speaking: Presentations like a Boss Course 08: Diploma in Workplace Professionalism Course 09: Negotiation Skills Course 10: Raise Money and Valuation for Business Course 11: Credit Control Course 12: Learn to Read, Analyse and Understand Annual Reports Course 13: Financial Analysis for Finance Reports Course 14: Financial Modelling Using Excel Course 15: Microsoft Excel Complete Course Course 16: Craft Excel Pivot Tables for Data Reporting Course 17: Internal Audit Analyst Training Course 18: Internal Compliance Auditor Course 19: Budget & Forecast Course 20: Purchase & Procurement Course 21: Merchandising Course 22: Sales Manager Management Course 23: Marketing Course 24: Ecommerce Marketing Course 25: Agile Scrum Master Certification Course 26: Six Sigma Green Belt Diploma Course 27: Lean Leadership, Culture and Management - Online Diploma Course 28: Cross-Cultural Awareness Training Diploma Certificate Course 29: Human Resources Management Course 30: Project Management Course 31: Talent Management & Employee Retention Techniques Course 32: Motivational Mentorship: Inspiring Personal and Professional Growth Course 33: Employee Training Responsibilities: Effective Training Management Course 34: Employee Hiring and Termination Training Course 35: UK Employment Law Course 36: Performance Management Course 37: Team Management Course 38: Change Management Course 39: Middle Manager Management Course 40: Workplace Communication Management Step beyond the conventional and become the strategic mastermind your organisation needs. This bundle isn't just about learning-it's about leading change and crafting a career that stands out. Embrace the journey to becoming a pivotal force in your workplace by enroling in the Stakeholder Management bundle today. Your future as a leader awaits! Learning Outcomes of this Bundle: Master stakeholder identification, engagement, and communication strategies Managing stakeholders effectively in running a project or a business Learning different theories of stakeholder management Building and developing a solid, lasting relationship with the stakeholders Understanding the potential conflicts with stakeholders This Diploma in Stakeholder Management at QLS Level 4 course is endorsed by The Quality Licence Scheme and accredited by CPDQS (with 120 CPD points) to make your skill development & career progression more accessible than ever! Why Prefer Us? Opportunity to earn a certificate endorsed by the Quality Licence Scheme and another certificate accredited by CPD QS. Get a Free Student ID Card with this training program (£10 postal charge will be applicable for international delivery) The course is Affordable and Simple to understand Get Lifetime Access to the course materials The training program comes with 24/7 Tutor Support Start your learning journey straight away! Course Curriculum Course 01: Stakeholder Management: Tools and Strategies Module 01: Introducing Module 02: Stakeholder Theories Module 03: Stakeholder Mapping Module 04: Building Strong Business Relationships With Stakeholders Module 05: Stakeholder Engagement Module 06: Stakeholder Engagement Through Effective Communication Module 07: Monitoring and Evaluating the Engagement Module 08: Managing Stakeholder Conflict Course 02: Strategic Management and Leadership Development Module 01: Introduction To Strategic Management Business Module 02: Strategy Formulation Module 03: Strategy Implementation Module 04: Evaluation And Control Module 05: Understanding Management And Leadership Module 06: Leadership Theories Module 07: Improving Management And Leadership Performance Course 03: Governance and Risk Management: Navigating Corporate Strategies Module 01: Introduction To Corporate Governance Module 02: Governance Structures And Mechanisms Module 03: Transparency, Disclosure, And Ethics Module 04: Corporate Governance In ESG Module 05: Introduction To Risk Management Module 06: Risk And Types Of Risk Module 07: Risk Management Process Module 08: Compliance And Ethics Module 09: Compliance Audit =========>>>>> And 37 More Courses <<<<<========= How will I get my Certificate? After successfully completing the course, you will be able to order your Certificates as proof of your achievement. PDF Certificate: Free (Previously it was £12.99*40 = £520) CPD Hard Copy Certificate: Free (For The First Course: Previously it was £29.99) QLS Endorsed Hard Copy Certificate: Free (For The Title Course: Previously it was £99) CPD 510 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Anyone interested in learning more about the topic is advised to take this bundle. This bundle is ideal for: Aspiring business leaders Project managers Financial analysts HR professionals Marketing executives Compliance officers Requirements You will not need any prior background or expertise to enrol in this course. Career path After completing this bundle, you are to start your career or begin the next phase of your career. Strategic Project Manager: £55,000 - £85,000 Financial Analyst: £35,000 - £60,000 HR Manager: £40,000 - £65,000 Marketing Director: £60,000 - £100,000 Compliance Manager: £50,000 - £75,000 Business Consultant: £50,000 - £90,000 Certificates CPD Accredited Digital Certificate Digital certificate - Included Upon passing the Course, you need to order a Digital Certificate for each of the courses inside this bundle as proof of your new skills that are accredited by CPD QS for Free. CPD Accredited Hard Copy Certificate Hard copy certificate - Included Please note that International students have to pay an additional £10 as a shipment fee. Diploma in Stakeholder Management at QLS Level 4 Hard copy certificate - Included Please note that International students have to pay an additional £10 as a shipment fee.
Description Sports Agent Diploma Introducing the Sports Agent Diploma, an unparalleled online course designed for those eager to venture into the captivating realm of sports agency. Tailored specifically for the online learner, this comprehensive course combines the convenience of digital learning with in-depth content to equip participants with all they need to become top-tier sports agents. Kicking off with the 'Getting Started' module, students receive an enlightening overview of the sports agency sector, laying a robust foundation for the ensuing topics. The 'Understanding Regulations' unit then navigates the intricate web of rules and guidelines that underpin the sports world, ensuring every aspirant agent is well-versed with the do's and don'ts of the industry. For those keen on building their empire, the 'Setting Up Your Agency' module provides step-by-step guidance. Whether you're considering a solo venture or a multi-agent practice, this segment readies you for the challenges ahead. With agencies sprouting every day, it's vital to stand out. Thus, the 'Client Recruitment' unit dives into the techniques and strategies to attract the brightest sporting talents. From identifying potential stars to crafting impeccable pitches, this segment ensures your roster is always brimming with potential. Contracts are the lifeblood of sports agency, making the 'Agency Contracts' and 'Commercial Contracts' sections indispensable. These modules unravel the complexities of crafting, understanding, and executing contracts that protect both the athlete and the agent. Adding to this, the 'Representing a Club' topic demystifies the nuances of managing club relations and brokering deals on their behalf. However, sports agency isn't merely about contracts. Financial acumen is a critical component. The 'Financial Management' unit of the Sports Agent Diploma endows students with the knowledge to oversee their clients' wealth, ensuring their financial health remains paramount. After all, a financially stable athlete is a more focused one. One of the hallmarks of a seasoned sports agent is their ability to negotiate. With the 'Contract Negotiation' module, participants are equipped with the tactics and techniques to secure the best deals for their clients. Be it salary caps, endorsements, or media appearances, students will leave ready to command the negotiation table with confidence. The realm of sports agency is vast and interconnected. Recognising this, the 'Sports Agents in the Global Market' unit offers a panoramic view of the international sports scene. As athletes increasingly become global brands, an agent's role isn't confined to their home turf. This module equips you to understand diverse markets, cultural nuances, and the intricate logistics of representing athletes on a global stage. In sum, the Sports Agent Diploma stands as an exhaustive, well-crafted course catering to every facet of sports agency. For those seeking a career at the intersection of sports, finance, and law, this online offering is an unbeatable starting point. Be prepared to immerse yourself in a course that will reshape your understanding and provide you with the toolkit to take the sports world by storm. Choose the Sports Agent Diploma and take the first step towards a rewarding and dynamic career today. What you will learn 1:Getting Started 2:Understanding Regulations 3:Setting Up Your Agency 4:Client Recruitment 5:Agency Contracts 6:Representing a Club 7:Financial Management 8:Contract Negotiation 9:Commercial Contracts 10:Sports Agents in the Global Market Course Outcomes After completing the course, you will receive a diploma certificate and an academic transcript from Elearn college. Assessment Each unit concludes with a multiple-choice examination. This exercise will help you recall the major aspects covered in the unit and help you ensure that you have not missed anything important in the unit. The results are readily available, which will help you see your mistakes and look at the topic once again. If the result is satisfactory, it is a green light for you to proceed to the next chapter. Accreditation Elearn College is a registered Ed-tech company under the UK Register of Learning( Ref No:10062668). After completing a course, you will be able to download the certificate and the transcript of the course from the website. For the learners who require a hard copy of the certificate and transcript, we will post it for them for an additional charge.
Description Shoe Making Diploma Immerse yourself in the world of footwear creation with the Shoe Making Diploma, an online course curated to cultivate a comprehensive understanding of this artistic trade. It's designed for aspiring shoe makers, enthusiasts, and those looking to enhance their existing skills. This course offers a wide array of invaluable lessons covering the fundamentals, advanced techniques, and intricate nuances of shoe crafting. Begin your creative journey with the unit 'The Art of Shoe Making', which lays the foundation stone. The course delicately intertwines the historical aspects of shoe making, offering insight into the evolution of shoe design, functionality and style over the ages. Understanding the materials is key in this industry. 'Essential Materials for Shoe Making' unravels the array of materials available, ranging from traditional leathers to the more contemporary, sustainable alternatives. This unit will enhance your knowledge of materials, their properties, and how best to manipulate them to achieve desired designs. Next, you'll traverse through the 'Shoe Designing Basics'. This module demystifies the design process, from initial sketching to material selection, and fitting. You'll learn to conceptualise original designs, and translate them into functional, stylish footwear. The 'Shoe Making Techniques and Skills' section equips you with hands-on skills to bring your designs to life. From pattern cutting to stitching, and lasting to finishing, this unit provides a step-by-step guide to crafting a shoe from scratch. Customisation is the key to individuality. In the 'Custom Shoe Making' section, learn to create one-of-a-kind pieces that echo personal style and meet unique specifications. This tailoring aspect of shoe crafting will certainly add an extra feather to your cap. The 'Quality Control in Shoe Making' emphasises the need for impeccable standards in each creation. The module outlines techniques to inspect materials, assess craftsmanship, and ensure the final product meets the highest quality standards. Our Shoe Making Diploma also recognises the importance of your workspace. 'Setting Up Your Shoe Making Workshop' offers insights into creating an efficient, safe and inspirational space. It touches upon organising materials, tool selection, and adhering to safety protocols. To assist you in transforming your passion into a profitable venture, the course also delves into 'The Business of Shoe Making'. This unit highlights essential entrepreneurial aspects such as marketing, customer relations, and business plan development. In line with contemporary demands, the Shoe Making Diploma also focuses on 'Sustainable Shoe Making'. Learn about eco-friendly materials, waste reduction techniques and sustainable production methods, fostering an approach that respects and conserves our environment. Lastly, gaze into the 'Future of Shoe Making'. This final module illuminates upcoming trends, technological advancements and the possible trajectory of the shoe making industry. Enrolling in our Shoe Making Diploma course allows you to tap into a rich well of knowledge at your own pace, from the comfort of your own home. Unleash your creativity and create masterpieces under your own brand. Your journey towards becoming a professional shoe maker starts here. Dive into this comprehensive course today to step into the fascinating world of shoe making with confidence and finesse. What you will learn 1:The Art of Shoe Making 2:Essential Materials for Shoe Making 3:Shoe Designing Basics 4:Shoe Making Techniques and Skills 5:Custom Shoe Making 6:Quality Control in Shoe Making 7:Setting Up Your Shoe Making Workshop 8:The Business of Shoe Making 9:Sustainable Shoe Making 10:Future of Shoe Making Course Outcomes After completing the course, you will receive a diploma certificate and an academic transcript from Elearn college. Assessment Each unit concludes with a multiple-choice examination. This exercise will help you recall the major aspects covered in the unit and help you ensure that you have not missed anything important in the unit. The results are readily available, which will help you see your mistakes and look at the topic once again. If the result is satisfactory, it is a green light for you to proceed to the next chapter. Accreditation Elearn College is a registered Ed-tech company under the UK Register of Learning( Ref No:10062668). After completing a course, you will be able to download the certificate and the transcript of the course from the website. For the learners who require a hard copy of the certificate and transcript, we will post it for them for an additional charge.
Change your career by learning how to make, manage and execute advanced search marketing strategies utilising AdWords, PPC promoting, display advertising and re-marketing methods. This specific course is conveyed by the industry's leading search marketing experts. Point by point and organised modules teach you the elements of search campaign planning, creation and measurement, along with an accredited certification to validate your new expertise. Course Highlights Google Search Engine Optimization Course is an award winning and the best selling course that has been given the CPD Certification & IAO accreditation. It is the most suitable course anyone looking to work in this or relevant sector. It is considered one of the perfect courses in the UK that can help students/learners to get familiar with the topic and gain necessary skills to perform well in this field. We have packed Google Search Engine Optimization Course into several modules for teaching you everything you need to become successful in this profession. To provide you ease of access, this course is designed for both part-time and full-time students. You can become accredited in just 20/30 hours and it is also possible to study at your own pace. We have experienced tutors who will help you throughout the comprehensive syllabus of this course and answer all your queries through email. For further clarification, you will be able to recognize your qualification by checking the validity from our dedicated website. Why You Should Choose Google Search Engine Optimization Course Lifetime access to the course No hidden fees or exam charges CPD Accredited certification on successful completion Full Tutor support on weekdays (Monday - Friday) Efficient exam system, assessment and instant results Download Printable PDF certificate immediately after completion Obtain the original print copy of your certificate, dispatch the next working day for as little as £9. Improve your chance of gaining professional skills and better earning potential. Who is this Course for? Google Search Engine Optimization Course is CPD certified and IAO accredited. This makes it perfect for anyone trying to learn potential professional skills. As there is no experience and qualification required for this course, it is available for all students from any academic backgrounds. Requirements Our Google Search Engine Optimization Course is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Career Path You will be ready to enter the relevant job market after completing this course. You will be able to gain necessary knowledge and skills required to succeed in this sector. All our Diplomas' are CPD and IAO accredited so you will be able to stand out in the crowd by adding our qualifications to your CV and Resume. Mastering Google Local Search STEP 01 00:15:00 STEP 02 00:30:00 STEP 03 01:30:00 STEP 04 00:30:00 STEP 05 00:30:00 STEP 06 00:30:00 STEP 07 00:15:00 STEP 08 01:00:00 STEP 09 01:00:00 STEP 10 00:30:00 STEP 11 00:30:00 STEP 12 00:30:00 STEP 13 00:30:00 STEP 14 00:30:00 STEP 15 00:30:00 STEP 16 00:30:00 STEP 17 00:30:00 STEP 18 00:30:00 STEP 19 00:30:00 STEP 20 00:30:00 STEP 21 00:15:00 Mock Exam Final Exam
Course Objectives At the end of this course you will be able to: Work with advanced lookup and reference functions Create macros to automate common tasks Use advanced techniques to analyse data Create PivotTables and PivotCharts Work with data validation tools Import and export data ' Customer Feedback Best Training Ever! Just finished a bespoke 1-1 training course in Excel Advanced, Macros & VBA. Pedro is an excellent trainer, imparting his skills and knowledge in the best way - appropriately to audience skills, knowledge and ability. Pedro is always approachable, encouraging and supportive, giving delegates the optimum learning environment. I would not hesitate to recommend Pedro as a trainer, whatever your level of ability. Amanda Morris - Treasury & Systems Accountant at Reall - Real Equity for All The course was very interesting and engaging and will definitely be put to use. The trainer was very helpful and charismatic. Marving Lopez - AM Best Europe Pedro was excellent. Very knowledgeable, clear and great rapport with class. Darren Barkey - Direct Wines Great content and learnt a lot. Really enjoyable :) Kristie-Lee Ryan - Stirling Ackroyd 1 year email support service Take a closer look at the consistent excellent feedback from our growing corporate clients visiting our site ms-officetraining co uk With more than 20 years experience, we deliver courses on all levels of the Desktop version of Microsoft Office and Office 365; ranging from Beginner, Intermediate, Advanced to the VBA level. Our trainers are Microsoft certified professionals with a proven track record with several years experience in delivering public, one to one, tailored and bespoke courses. Our competitive rates start from £550.00 per day of training Tailored training courses: You can choose to run the course exactly as they are outlined by us or we can customise it so that it meets your specific needs. A tailored or bespoke course will follow the standard outline but may be adapted to your specific organisational needs. Please visit our site (ms-officetraining co uk) to get a feel of the excellent feedback our courses have had and look at other courses you might be interested in. Advanced Functions COUNT, COUNTA, COUNTIF, COUNTBLANK, SUMIF, SUBTOTAL IF, OR, AND, IFERROR VLOOKUP to lookup Exact Values and Approximate values MATCH, INDIRECT, ROW/COLUMN, INDEX, OFFSET Analysing Data PMT function to calculate a monthly payment of a loan What If Analysis using Goal Seek Use scenarios to consider many different variables Using Solver Add-in to optimize variables PivotTables Create a PivotTable to analyse worksheet data Add or remove fields in a PivotTable Change the data source for a PivotTable Working with external data sources Using different Statistical Functions Calculate a Running Total, % of Grant Total, Difference From… Using the Slicer and Timeline to filter the PivotTable Using Filters in a PivotTable Group by Date, Auto Group by ranges of values, Custom Group Create a PivotChart The GETPIVOTDATA function Formula auditing Precedents and dependents Error checking Watch a formula and its result by using the Watch Window Evaluate a nested formula one step at a time Data Validation Number Validation Data List Validation Message Prompts and Alerts Conditional Data Validation Data Validation Errors Consolidation Consolidate data by position Consolidate data by category Use a formula to consolidate data Outline (group) data in a worksheet Create an outline of rows Create an outline of columns Copy outlined data Hide or remove an outline Connect external data to your workbook Using the Power Query Editor to import data From Text and CSV, From Access, From Web, From another Workbook Using the Power Query Editor to; Transform your data by Selecting which fields to import, by Splitting Columns, Changing Data Type and more. Deleting Applied Steps Refreshing your data Working with Form Controls; Buttons, Option Buttons and Scroll Bars Introduction to Macros Change Macro Security settings How to Record a macro Some Macro Examples Delete a macro Edit the macro to view the VBA code Copy part of a macro to create another macro Assign a macro to a button Who is this course for? Who is this course for? This course is intended to end users who want to develop their skills so they can use advanced techniques to analyse extensive and complex datasets in Excel and to automate simple tasks with the use of Macros. Requirements Requirements Preferably, delegates should have attended the Excel Intermediate course. Career path Career path Excel know-how can instantly increase your job prospects as well as your salary. 80 percent of job openings require spreadsheet and word-processing software skills Certificates Certificates Certificate of completion Digital certificate - Included
ð Unlock Your Business Potential with 'Maximizing Revenue Growth: Mastering Go-To-Market Strategies' Course! ð Ready to propel your business to new heights and maximize your revenue? Look no further! Dive into our comprehensive online course meticulously designed to equip you with the essential strategies for unprecedented success in the market. ð Here's what you'll master in each module: ð¹ Module 01: Create a Unique Competitive Advantage Uncover the secrets to set your business apart from the competition. Learn how to identify and leverage your unique strengths to create an unbeatable competitive edge. ð¹ Module 02: Position Your Product or Service in Action Craft a winning strategy to effectively position your product or service in the market. Gain insights into consumer behavior and learn to tailor your offerings for maximum impact. ð¹ Module 03: Determine Your Target Market Discover the power of pinpoint accuracy! Understand your audience better than ever before and learn how to target and captivate your ideal customers. ð¹ Module 04: Build a Compelling Value Proposition Learn the art of crafting compelling value propositions that resonate with your audience. Master the skills needed to communicate your product or service's unique benefits effectively. ð What's in it for you? â Actionable insights from industry experts â Practical strategies for immediate implementation â Engaging learning materials: videos, quizzes, and real-world case studies â Accessible anytime, anywhere - fit your learning into your schedule ð Elevate your revenue game and outshine your competition! Enroll now and transform your business into a revenue-generating powerhouse. Don't miss this opportunity to revolutionize your approach to market strategies! Join 'Maximizing Revenue Growth: Mastering Go-To-Market Strategies' and take the first step towards exponential success. Enroll today and start your journey to maximizing revenue growth! ððð¡ Course Curriculum Module 01: Create a Unique Competitive Advantage Unique Competitive Advantage Explained 00:00 Unique Competitive Advantage - Company Examples 00:00 How to Determine Your Unique Competitive Advantage 00:00 Step 1 - Evaluate Your Strengths 00:00 Step 2 - Evaluate Your Competitive Landscape 00:00 Step 3 - Identify Your Unique Competitive Advantage 00:00 Step 4 - Test Your Unique Competitive Advantage 00:00 Common Mistakes 00:00 Workshop - Unique Competitive Advantrage In Action 00:00 Module 02: Position Your Product or Service in Action Positioning is about Your Customer's Point of View 00:00 What Investors are Looking For 00:00 Ben and Jerry's Case Study 00:00 Keys to Success 00:00 The Positioning Framework Overview 00:00 Step 1 - Create Meaningful Attributes - Part 1 00:00 Step 1 - Create Meaningful Attributes - Part 2 00:00 Step 1 - Create Meaningful Attributes - Part 3 00:00 Viking Cruises - Case Study 00:00 Step 2 - Custom Attributes 00:00 Step 3- Evaluate Rank Attributes 00:00 Step 4 - Evaluating Positioning Rankings 00:00 2122 - Step 5 - Positioning of Your Attributes 00:00 Step 6 - Your Positioning Statement 00:00 Common Mistakes 00:00 Workshop - Position Your Product or Service in Action 00:00 Module 03: Determine Your Target Market Target Market Essentials 00:00 Why is Your Target Market So Important 00:00 Define Your Target Market 00:00 Step 1 - Define Standard Attributes - Demographics 00:00 Step 1 (con't) - Define Standard Attributes - More Demographics 00:00 Step 1 (con't) - Define Standard Attributes - Psychographics 00:00 Step 2 - Develop Custom Attributes 00:00 Step 3 - Validation 00:00 Step 4 - Adjust Your Strategy 00:00 Workshop - Devleoping Your Target Market 00:00 Module 04: Build a Compelling Value Proposition Characteristics of Unique Value Propositions 00:00 Types of Customer Benefits UVPs Express 00:00 Examples of Unique Value Propositions 00:00 What Investors Are Looking For 00:00 Value Proposition vs Competitive Advantage 00:00 Understand Your Competitor's Unique Value Proposition 00:00 Streaming Services Example 00:00 The Value Proposition Framework 00:00 Step 1 - Brainstorming 00:00 Step 2 - Create a Value Proposition List 00:00 Step 3 - Determine Uniqueness 00:00 Step 4 - Prioritize Top Value Propositions 00:00 Step 5 - Tell a Story 00:00 Common Mistakes 00:00 Workshop - Build Your Unique Value Proposition 00:00