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Level 2, 3 & 4 QLS Endorsed Diploma | QLS Hard Copy Certificate Included | Plus 10 CPD Courses | Lifetime Access
Quality Guarantee: Promising training excellence, satisfaction gurantee Accredited by: CPD UK & Quality License Scheme Tutor Support: Unlimited support via email, till you complete the course Recognised Certification: Accepted by thousands of professional bodies Start Anytime: With 1 year access to the course materials Online Learning: Learn from anywhere, whenever you want In this course, you will understand the strategies behind effective online campaigns and learn to harness the power of digital platforms to reach your target audience. From social media marketing to Search Engine Optimisation, this course provides a deep understanding of key concepts, tools and techniques of digital advertising and marketing. This course at a glance Accredited by CPD UK Endorsed by Quality Licence Scheme Understand the fundamentals of digital advertising Learn the key aspects of marketing Recognise various digital advertising and marketing strategies Know the benefits of digital advertising and marketing Learn about the digital advertisements Understand the digital advertising ecosystem Know how to purchase advertisements Recognise the Contextual, Behavioral, Demographic, Geographic aspects of ads Understand what is an ad server and how it works Why Digital Advertising and Marketing Course 101 right for you? This Applied Behavioural Analysis Course is ideal for those who want to kickstart their career as ABA therapists. This course will give you an overview of the fundamental concepts, rules and techniques of Applied Behaviour Analysis. You will understand how ABA is used to replace troublesome behaviours with alternative, acceptable ones so the person can perform better in their surroundings. 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The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. Course Curriculum Introduction Welcome to the Course Introduction to Digital Ads Introduction Part 1 - the IAB, Banner Ads, Video Ads and Rich Media Introduction Part 2 - Custom, Skins, Social Media, Audio Ads, and Search The Digital Advertising Ecosystem Digital Ecosystem Part 1 - Publisher Direct, Exchanges, Networks, DSPs & ATDs How DSPs, SSPs, Exchanges, Networks, and Publishers All Work Together Buying the Ads Buying Digital Ads - How to Buy Digital Ads, Price Ranges, Process and More Ad Targeting Ad Targeting - Contextual, Behavioral, Demographic, Geographic & More Ad Serving What Is An Ad Server. DoubleClick, DFP, DFA, Third Party Ad Servers, Etc Illustration of How Ad Servers Work Reporting Digital Advertising Reporting Overview - Impressions, Clicks, CTR, CPC, & More Course Review Final Course Review and Thank You Who should take this course? This comprehensive digital advertising and marketing 101 course is suitable for anyone looking to improve their job prospects or aspiring to accelerate their career in this sector and want to gain in-depth knowledge of digital advertising and marketing. Entry Requirements There are no academic entry requirements for this digital advertising and marketing 101: the complete course, and it is open to students of all academic backgrounds. However, you are required to have a laptop/desktop/tablet or smartphone and a good internet connection. Assessment Method This online digital marketing course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner could grasp from each section. In the assessment pass mark is 60%. Certification Endorsed Certificate from Quality Licence Scheme After successfully passing the MCQ exam you will be eligible to order the Endorsed Certificate by Quality Licence Scheme. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. It will give you a competitive advantage in your career, making you stand out from all other applicants and employees. There is a Quality Licence Scheme endorsement fee to obtain an endorsed certificate which is £65. Certificate of Achievement from Lead Academy After successfully passing the MCQ exam you will be eligible to order your certificate of achievement as proof of your new skill. The certificate of achievement is an official credential that confirms that you successfully finished a course with Lead Academy. Certificate can be obtained in PDF version at a cost of £12, and there is an additional fee to obtain a printed copy certificate which is £35. FAQs Is CPD a recognised qualification in the UK? CPD is globally recognised by employers, professional organisations and academic intuitions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. CPD-certified certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Are QLS courses recognised? Although QLS courses are not subject to Ofqual regulation, they must adhere to an extremely high level that is set and regulated independently across the globe. A course that has been approved by the Quality Licence Scheme simply indicates that it has been examined and evaluated in terms of quality and fulfils the predetermined quality standards. When will I receive my certificate? For CPD accredited PDF certificate it will take 24 hours, however for the hardcopy CPD certificate takes 5-7 business days and for the Quality License Scheme certificate it will take 7-9 business days. Can I pay by invoice? Yes, you can pay via Invoice or Purchase Order, please contact us at info@lead-academy.org for invoice payment. Can I pay via instalment? Yes, you can pay via instalments at checkout. How to take online classes from home? Our platform provides easy and comfortable access for all learners; all you need is a stable internet connection and a device such as a laptop, desktop PC, tablet, or mobile phone. The learning site is accessible 24/7, allowing you to take the course at your own pace while relaxing in the privacy of your home or workplace. Does age matter in online learning? No, there is no age limit for online learning. Online learning is accessible to people of all ages and requires no age-specific criteria to pursue a course of interest. As opposed to degrees pursued at university, online courses are designed to break the barriers of age limitation that aim to limit the learner's ability to learn new things, diversify their skills, and expand their horizons. When I will get the login details for my course? After successfully purchasing the course, you will receive an email within 24 hours with the login details of your course. Kindly check your inbox, junk or spam folder, or you can contact our client success team via info@lead-academy.org
Nobody can afford to ignore the internet as a medium for connecting with customers, building a brand, or promoting a cause. This course will teach you everything you need to become a digital marketer in 2023 or create a successful online presence for your business. You will learn a strategy-building technique. Customer experience, traffic generation, advertising strategies, analytics, and ROI tracking are all covered in the course. Companies are attempting to stay ahead of the competition with the rise of social media, search engine optimisation, and other digital marketing strategies. A digital marketing course can provide the skills and knowledge required to assist businesses in reaching their objectives. Companies use digital marketing to raise brand awareness and promote their products to their target market. As a result, businesses can reach out to customers in more precise and personalised ways. Digital marketing seeks to reach and engage customers online to increase sales and grow your business. So enrol now and grow your business online with this Digital Marketing training. Key Topics To Be Covered: Strong online presence of the business. Make your website visible in search results through effective SEO Engaging video content will drive traffic to your website. Increase sales with digital marketing like never before by properly targeting and optimising! Utilise your audience data and analytical capabilities in digital marketing. Solid mailing list and a solid revenue-generating marketing channel. To increase traffic, use company profiles, LinkedIn, and blogs. Twitter hashtags, retweets, and analytics! Facebook Ads and interact with your audience through pages and groups. Instagram marketing and ads help grow businesses quickly. Why Prefer this Digital Marketing Course? Opportunity to earn a certificate accredited by CPD after completing this course Student ID card with amazing discounts - completely for FREE! (£10 postal charges will be applicable for international delivery) Standards-aligned lesson planning Innovative and engaging content and activities Assessments that measure higher-level thinking and skills Complete the program in your own time, at your own pace Each of our students gets full 24/7 tutor support Experts created the Digital Marketing course to provide a rich and in-depth training experience for all students who enrol in it. Enrol in the course right now and you'll have immediate access to all of the Digital Marketing course materials. Then, from any internet-enabled device, access the course materials and learn when it's convenient for you. Start your learning journey straight away with this course and take a step toward a brighter future! *** Course Curriculum *** Here is the curriculum breakdown of the course: Module 01: Introduction Welcome General Tips & Tricks Series How to register your company How to see Email Sender's Company and Logo in Your Gmail How to Generate a sitemap of a website How to protect a website from Spam on WordPress How to identify registration data of website How to identify duplicate content from the web How to create google alerts How to find the age of the domain How to check if the website server is down How to send google search information to your friends How to find the web host of any website Discover new sites that are similar to what you like already How to easily highlight the important parts of a web page How to get compute level answers without searching The easiest way to Setup email reminders How to corrupt a file you shared online How to create a throwaway email Module 02: YouTube YouTube accounts Setup Account optimization How to create & Setup YouTube channel banner YouTube channel tags, thumbnails & custom thumbnails Analyse YouTube keyword research YouTube SEO techniques What are YouTube cards & how does it work How to optimise comments & reply to them in bulk How to grow your channel with competitor Analysis How to manage multiple YouTube accounts YouTube Paid Advertising How to monetise your YouTube channel Module 03: Google AdWords What are Google Ads & how does it work Account Setup Competitor's analysis Campaign types & how to select the right campaign Bids & Budgets How to target the right audience Google Ads advance campaign settings Choosing the right keywords How to write ads that get more clicks Module 04: Google Analytics How to install tracking code on your website How to add filters & remove internal traffic How to track paid campaigns How to look and analyse different segment data How to configure goals in google analysis How to link google Adwords account How to manage multiple analytics accounts How to remove spam traffic Module 05: Email Marketing Email marketing tools set up How to install signup or popup forms on the website How to collect email addresses without a website How to create a 'Hook' to your signup forms Discover the psychology behind acquiring more leads Email marketing automation process Email analytics Module 06: Twitter Twitter Account Setup Knowing Twitter features Following Twitter accounts Twitter profile optimization How to get Twitter followers Twitter analytics Module 07: Facebook Set your Facebook page Facebook Icon, cover image & description How to get your first page likes Discover how to increase your page likes How to manage multiple Facebook page Facebook comments Leveraging Facebook groups Facebook Auto Posting Run a competition Facebook Ads How to get the best out of Facebook Facebook pixel & Re-marketing Module 08: Instagram Setup Instagram bio & profile image Leveraging Instagram accounts A simple way to create free content on Instagram The secret of hashtags on Instagram Reposting Instagram App How to get genuine Instagram followers Assessment Process Once you have completed all the course modules, your skills and knowledge will be tested with an automated multiple-choice assessment. You will then receive instant results to let you know if you have successfully passed the course. CPD 15 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Side Hustlers. Website Owners. Business Owners. Social Media Marketers. Digital Marketers. Newcomers. Brand Owners. Freelancers. Requirements Enrol on Digital Marketing with no formal entry requirements! If you have a passion for knowledge and want to learn something new, register on the course without any delay. We only ask that all students have a passion for learning and literacy, and be over the age of 16. Complete the online from your computer, tablet, or smartphone, and learn in a way that suits you. Career path This knowledge will boost the value of your CV and allow you to apply for jobs in a wide range of industries, including Digital Marketing Consultants Entrepreneurs Marketing Executives Digital Marketers Digital Agencies Marketing Consultants Marketing Managers Certificates Certificate of completion Digital certificate - £10
Give a compliment to your career and take it to the next level. This Copywriting, Proofreading, Contract Management bundle will provide you with the essential knowledge to shine in your professional career. Whether you want to develop skills for your next job or elevate your skills for your next promotion, this Copywriting, Proofreading, Contract Management bundle will help you stay ahead of the pack. Throughout the Copywriting, Proofreading, Contract Management programme, it stresses how to improve your competency as a person in your chosen field while also outlining essential career insights in the relevant job sector. Along with this Copywriting, Proofreading, Contract Management course, you will get 10 premium courses, an originalhardcopy, 11 PDF certificates (Main Course + Additional Courses) Student ID card as gifts. This Copywriting, Proofreading, Contract Management Bundle Consists of the following Premium courses: Course 1: Advanced Diploma in Copywriting Course 2: Contract Manager Diploma Course 3: Proofreading Hacks Course 4: Creative Writing Training Program for Writers Course 5: Screenwriting & Script Writing - Level 5 Course 6: Improve English Spelling, Punctuation, Grammar and Pronunciation Course 7: Writing Short Story Training Course 8: MS Word Diploma Course 9: Sales: Psychology of Customers Course 10: Digital Marketing and Advertising Level 3 Course 11: Effective Communication Skills Enrol now in Copywriting, Proofreading, Contract Management to advance your career, and use the premium study materials from Apex Learning. The bundle incorporates basic to advanced level skills to shed some light on your way and boost your career. Hence, you can strengthen your Copywriting, Proofreading, Contract Management expertise and essential knowledge, which will assist you in reaching your goal. Moreover, you can learn from any place in your own time without travelling for classes. Course Curriculum : OF Course 1: Advanced Diploma in Copywriting Module 1: Introduction Course Overview What is it ? Copywriting at a Glance Module 2: Basics of Copywriting Structure for Most Copywriting Needs Style Writing Techniques Tone of Voice Module 3: Eye-Catching Headlines Importance of Headlines Qualities of a Catchy Headline How to Write a Compelling Headline Headline Templates Module 4: Attention-Grabbing Advertisements Introduction to Advertisement Types of Ads Writing Good Ads Ad Slogans Module 5: Essential Skills Direct Mail Bullet Points Offers Guarantees Product Launch Copy Sales Letter Module 6: Online Copywriting Webpage Email Blogs Social Media E-Zine Adword Module 7: Press Related Press Release Press Ad Newspapers Newsletters Magazines Contract Publishing News Wires Module 8: Print Media Brochures Leaflets Flyers Catalogues Billboards Module 9: Mainstream Media Television Video Scripts The Infomercial Module 10: Other Media Speech Writing Presentations Business Plans Module 11: How to Write Better Copy Writing that Sells Qualities of a Great Copy Value of Punctuation Module 12: Final Tips Search Engine Optimisation Initial Steps to Writing a Copy Getting a Job as a Copywriter Certificate: PDF Certificate: Free (Previously it was £6*11 = £66) Hard Copy Certificate: Free (For The Title Course: Previously it was £10) CPD 115 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Anyone from any background can enrol in this Copywriting, Proofreading, Contract Management bundle. Requirements This Copywriting, Proofreading, Contract Management course has been designed to be fully compatible with tablets and smartphones. Career path Having this expertise will increase the value of your CV and open you up to multiple job sectors. Certificates Certificate of completion Digital certificate - Included