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246 Social Media courses

Customer Service Leadership - accredited by the Institute of Leadership

By Beyond Theory: business training & coaching

leadership management training course

Customer Service Leadership - accredited by the Institute of Leadership
Delivered in Northampton or UK Wide or OnlineFlexible Dates
Price on Enquiry

Engaging Leadership - accredited by the Institute of Leadership

By Beyond Theory: business training & coaching

leadership management training course

Engaging Leadership - accredited by the Institute of Leadership
Delivered in Northampton or UK Wide or OnlineFlexible Dates
Price on Enquiry

How to start a small business and set it up for success

By Accountant Calgary

Starting a small business can be a rewarding journey, but it requires careful planning and the right strategies to succeed. From creating a solid business plan to organizing finances and finding the right support, this guide will help you establish a foundation for a thriving business. For entrepreneurs in Calgary, key resources like reliable bookkeeping services can make a significant difference. Here’s how to start a small business and set it up for lasting success. Developing a business plan A clear, well-researched business plan serves as a roadmap for your business. It outlines your goals, target market, competitive advantage, and financial projections. This plan will also help attract investors or secure loans. To create an effective business plan: Define your mission and vision: Explain why your business exists and what you aim to achieve. Identify your target audience: Determine who your customers are and what problems your business will solve for them. Analyze competitors: Study your competitors to understand what they offer and find ways to differentiate your business. Set realistic financial projections: Estimate costs, revenue, and profits. This will give potential investors confidence in your business. Choosing a business structure Selecting the right business structure is essential, as it affects your taxes, liability, and daily operations. Common options include: Sole proprietorship: Simple to set up, with minimal paperwork, but offers no separation of personal and business liability. Partnership: Ideal for two or more owners, allowing shared responsibilities, but partners share liabilities. Corporation: Provides liability protection, but involves more paperwork and regulatory requirements. LLC (Limited Liability Company): Offers liability protection without the complexity of a corporation. Choose a structure that best suits your needs, and consult a legal professional to ensure compliance with Calgary’s business regulations. Securing funding Most small businesses require some level of funding to get started. Consider various financing options to find the best fit: Personal savings or family support: Often the first source of funding for many entrepreneurs. Business loans: Many banks offer small business loans with varying interest rates. Grants and government programs: Explore government grants and programs specifically designed to support small businesses in Calgary. Angel investors or venture capital: For businesses with high growth potential, attracting investors may be an option. Registering your business To operate legally, you’ll need to register your business. This process involves choosing a unique name, filing the necessary documents, and obtaining a business license in Calgary. You may also need specific permits depending on your industry. Completing these steps ensures that your business complies with all local regulations. Organizing your finances Managing finances effectively is crucial for any small business. Accurate bookkeeping keeps your business organized, tracks income and expenses, and prepares you for tax season. Many small businesses in Calgary choose to hire a bookkeeper in Calgary to handle these responsibilities, allowing owners to focus on growth. Working with one of the best bookkeeping services in Calgary can provide: Accurate financial records: Professional bookkeepers help maintain up-to-date records, which is essential for financial health. Compliance with tax laws: Calgary’s best bookkeeping services are familiar with local tax regulations, ensuring that you file correctly and on time. Insights for decision-making: With accurate records, you can make informed decisions on budgeting, spending, and investments. Creating a strong brand identity Building a brand that resonates with your target audience is essential. Your brand identity includes your business name, logo, colors, and messaging, as well as the experience you offer customers. Developing a consistent brand identity sets you apart from competitors and builds trust with customers. Here are some steps to create a strong brand identity: Design a logo and visual theme: Choose a professional logo, color scheme, and design elements that reflect your brand’s personality. Develop a unique brand voice: Whether it’s friendly, professional, or playful, keep your brand voice consistent in all communications. Focus on customer experience: Aim to provide exceptional service that keeps customers coming back and sharing their positive experiences. Building an online presence In today’s digital world, an online presence is crucial for reaching potential customers. Start by creating a professional website where customers can learn more about your products or services. Next, consider establishing a presence on social media platforms that suit your audience. Key components of a strong online presence include: User-friendly website: Make sure your website is easy to navigate, mobile-friendly, and includes essential information about your business. Social media profiles: Engage with customers and share updates on platforms like Facebook, Instagram, or LinkedIn. Google My Business: Setting up a Google My Business profile helps customers in Calgary find you more easily. Building a support network Running a small business can be challenging, and having a network of support is invaluable. Surround yourself with people who can provide advice, resources, and encouragement. Consider these ways to build a support network: Join local business associations: Groups like the Calgary Chamber of Commerce offer networking opportunities, resources, and workshops. Seek mentorship: Experienced business owners can offer guidance and insights that help you avoid common pitfalls. Hire professionals for specialized tasks: For financial and legal matters, work with professionals like accountants, lawyers, and bookkeepers. Tracking progress and making adjustments As your business grows, it’s essential to review your progress and adjust your strategies. Regularly assessing financial performance, customer feedback, and market trends can help you refine your approach and stay competitive. Working with one of the best bookkeeping services in Calgary can make tracking your financial performance much easier, giving you insight into profit margins, cash flow, and budgeting. Consider these strategies for tracking progress: Set measurable goals: Establish specific goals for growth, such as revenue targets or customer acquisition numbers. Analyze performance data: Use financial statements, sales reports, and customer feedback to assess performance. Stay flexible: Be willing to make changes to products, services, or marketing strategies if they aren’t meeting customer needs. Conclusion Starting a small business takes effort, planning, and ongoing management. By creating a solid business plan, organizing your finances, and developing a strong brand, you can set your business up for success. In Calgary, many new business owners choose to hire a bookkeeper in Calgary to ensure accurate financial management and stay compliant with local regulations. Taking advantage of the best bookkeeping services in Calgary can free up your time, allowing you to focus on growing your business and achieving long-term success. With dedication and the right strategies, your small business can thrive in today’s competitive market.

How to start a small business and set it up for success
Delivered In-Person in Calgary / Alberta or UK WideFlexible Dates
FREE

Cyber Awareness

By Global Risk Alliance Ltd

This course aims to increase and enhance delegates’ understanding of the various cyber threats which impact upon them and the organisations, sectors and regions in which they operate and provide them with the tools necessary to mitigate those threats at both a personal and organisational level. It assumes no prior knowledge of the subject but ensures through a high level of interactivity that delegates with any level of experience in the field will be able share and receive the collective knowledge of the group.

Cyber Awareness
Delivered In-Person in InternationallyFlexible Dates
Price on Enquiry

Why Time Management is Crucial for UK GCSE and A-Level Success

By Roy Butler

Discover why time management is essential for success in UK GCSE and A-Level exams. Learn effective strategies, benefits, and tips to boost productivity and reduce stress.

Why Time Management is Crucial for UK GCSE and A-Level Success
Delivered In-PersonFlexible Dates
FREE

Exploring eBay Alternatives: Top Marketplaces for Buyers and Sellers

By Elisabeth Aneildo

Looking for selling sites like eBay? You've come to the right place. While eBay is a well-established online marketplace, exploring alternatives can open up a world of opportunities for both buyers and sellers. This comprehensive guide delves into the diverse landscape of online marketplaces, highlighting the strengths and weaknesses of each eBay alternative to help you find the perfect platform for your needs. Why Consider Selling Sites Like eBay? eBay has long been a dominant force in online commerce, but it's not a one-size-fits-all solution. Many buyers and sellers are seeking alternatives to eBay for various reasons, including lower fees, a more focused target audience, or a simpler, more user-friendly interface. Whether you're a seasoned seller looking for a change or a buyer searching for unique items, understanding the diverse range of available alternatives can help you optimize your buying and selling experience. Find Out More: https://litcommerce.com/blog/ebay-alternatives-for-sellers/ Unveiling the Top eBay Alternatives The online marketplace landscape is rich with options, each catering to different niches and preferences. Let's explore some of the leading contenders offering compelling alternatives to eBay. 1. Bonanza: The User-Friendly Marketplace Powerhouse Bonanza frequently tops the list of best eBay alternatives, thanks to its intuitive interface and competitive selling fees. This platform is a haven for sellers seeking a streamlined listing process and robust tools to promote their products. Buyers are drawn to Bonanza's clean layout and wide selection of unique and often handcrafted items. The platform emphasizes fostering positive buyer-seller relationships, making it an excellent choice for those who value personalized interactions. 2. Etsy: Your Destination for Handmade and Vintage Etsy has carved a unique niche as the premier marketplace for handmade goods, vintage treasures, and craft supplies. It cultivates a thriving community of artisans, collectors, and creative individuals, offering a distinctly different shopping experience compared to larger, more generalized platforms. Whether you're a buyer searching for one-of-a-kind creations or a seller specializing in handmade or vintage items, Etsy provides a dedicated space to connect with your target audience. 3. Poshmark: The Fashion Resale Revolution Poshmark has revolutionized the way people buy and sell pre-owned fashion. With its social media-inspired interface, Poshmark fosters a vibrant community of fashion enthusiasts. Features like "Posh Parties" allow sellers to showcase their items in real-time, creating a dynamic and interactive selling experience. Whether you're looking to declutter your closet, discover unique fashion finds, or build a following of fashion-forward individuals, Poshmark provides a dedicated platform focused exclusively on fashion resale. 4. Facebook Marketplace: Local Buying and Selling Made Easy Facebook Marketplace leverages the vast reach of Facebook to connect local buyers and sellers seamlessly. This platform offers a convenient and accessible way to buy and sell everyday items within your community, often eliminating the need for shipping. While it may lack the comprehensive buyer/seller protections found on more established platforms, its simplicity and local focus make it a valuable alternative to eBay for quick and easy transactions. 5. Craigslist: The Classifieds Cornerstone Craigslist remains a stalwart in the online classifieds space, boasting a massive user base and a wide range of categories. While its interface is more basic compared to other alternatives to eBay, its sheer volume of listings can unearth hidden gems and great deals. However, users should exercise caution and prioritize safety when conducting transactions on Craigslist due to its relative anonymity and lack of built-in buyer/seller protections. Discover More: https://vocus.cc/article/67bd4653fd89780001dff489 Choosing the Right eBay Alternative: Key Considerations With a plethora of apps like eBay and specialized websites available, selecting the right platform requires careful evaluation. Here are some key factors to consider: 1. Fee Structures: Understanding the Costs Involved Different platforms have varying fee structures, including listing fees, final value fees, and transaction fees. Carefully compare the costs associated with each platform to ensure they align with your budget and selling strategy. Understanding the fee structure is crucial for maximizing your profits and making informed decisions. 2. Target Audience: Reaching the Right Buyers Consider your target audience and choose a platform that caters to their specific interests and preferences. Are you selling vintage toys? Consider platforms specializing in collectibles. Are you selling handmade jewelry? Etsy might be a better fit. Aligning your products with the right platform ensures you reach the most interested buyers. 3. Ease of Use and Features: Navigating the Platform Some platforms are inherently more user-friendly than others. Evaluate the features offered by each platform, such as shipping integrations, buyer/seller protection programs, and dedicated customer support. Select a platform that provides the tools and resources necessary for a smooth and successful selling experience. 4. Niche vs. General Marketplaces: Focusing Your Efforts Decide whether a niche marketplace specializing in a specific category, such as Depop for fashion or Reverb for musical instruments, is a better fit than a more generalized marketplace like eBay. Niche marketplaces offer a more targeted audience and specialized features, while general marketplaces provide broader reach. See More: https://www.coolaler.com/forums/members/ebayalternative.341251/#about By carefully considering these factors, you can confidently choose the eBay alternative that perfectly aligns with your unique buying and selling goals. Exploring these alternatives can unlock new opportunities and enhance your overall online marketplace experience. Whether you're a seasoned seller or a curious buyer, taking the time to research and compare your options is essential for success in the dynamic world of online commerce.

Exploring eBay Alternatives: Top Marketplaces for Buyers and Sellers
Delivered In-PersonFlexible Dates
FREE

Educators matching "Social Media"

Show all 765
Jonathan Pollinger - Social Media and AI Trainer

jonathan pollinger - social media and ai trainer

5.0(21)

Cardiff

Hello – I’m Jonathan Pollinger, a freelance social media and AI trainer and I’m here to help you make the most of social media and AI. Social media and AI can make a huge difference to your business or organisation as they can help achieve your business or organisation's objectives. MY BACKGROUND I’ve been working as a social media trainer providing straightforward, practical training for small businesses and charities since 2009…before social media for business was a thing! Before that I’d always been interested in bringing people together using technology, just as social media does today. Since 2022 I've also provided AI training on tools like ChatGPT [https://chatgpt.com] and Microsoft Copilot [https://m365.cloud.microsoft/chat]. I’ve over 110 testimonials on LinkedIn [https://www.linkedin.com/in/jonathanpollinger/] that demonstrate the quality of my training. Over the past 15 years, I’ve worked with small businesses, PR and social media agencies, charities, an MP, local government, business owners, other freelancers and more recently social media influencers. As well as training I provide social media services to B2B businesses via Boost Social Agency [https://boostsocial.agency/].  JONATHAN POLLINGER – SOCIAL MEDIA TRAINER’S TESTIMONIALS “Jonathan combines precise technical expertise with a tolerant and humane approach towards those of us who have been a little slow on the uptake with new media.” Martin Horwood [https://blog.martinhorwood.net/wp/], Former MP for Cheltenham. “I’ve been blown away by the number of business enquiries I’ve received from Twitter since my training with Jonathan. Brilliant!” Sarah Townsend [https://www.sarahtownsendeditorial.co.uk/], Sarah Townsend Editorial Limited “The training was fantastic – very much targeted towards our team and what we do, so we didn’t waste time with things that we already knew.” Jo Evans [https://www.linkedin.com/in/jo-evans-2427a536/], Degreeplus Manager, University of Gloucestershire If I’m not providing training, I’ll probably be out running around Cardiff Bay. I love running the roads and taking part in races as it helps keep me fit and gives me energy. There can’t be many sports where you can continue to improve at my age! A bridge is known locally as ‘Pollinger Bridge’ as I run over it so often. In 2012 I co-founded Laptop Friday, a co-working and networking event, which takes place regularly in Gloucestershire and Devon. Find out how I helped NameTags4U grow their Facebook followers from zero to 48,000, and how a post I created reached 130,000 likes: NameTags4U – Facebook Marketing Case Study [https://www.dropbox.com/s/a6bh52rd4tpztso/NameTags4U_casestudy.pdf?dl=0] (pdf) Learn how I helped freelance marketing copywriter Sarah Townsend @STEcopywriting [https://twitter.com/stecopywriting] grow her Twitter followers from 27 in 2015 to over 7,650 today: Sarah Townsend Editorial – Twitter Marketing Case Study [https://www.dropbox.com/s/8urylo3qxph27u4/Sarah_Townsend_Editorial_case_study.pdf?dl=0] (pdf)

Socially Oxford - Beth Kirk

socially oxford - beth kirk

If you are looking for support with your digital marketing, then let me give you a willing hand. Having left a corporate career in order to work flexibly around my family, my aim is to provide business owners and organisations with a clear and straightforward strategic path to follow through what can be a very overwhelming digital world. You might be very unsure of how to approach organic social media, or wondering if starting an email marketing list is the right thing to do. You might be frustrated by the lack of engagement your social media gets, the time it takes to execute or, (this is a common one), feel that your competitors are doing it much better than you. To help you I have several service packages available to suit a wide range of budgets. These range from a basic no-nonsense audit which gives you honest feedback on what you are currently doing, a power hour to go in-depth on some specific issues, or provision of a full strategic multi-platform approach for your social media marketing. Or perhaps I can assist you with a training need? You may have someone (or a number of people) in your organisation that need to upskill in social media marketing in order to feel more confident about executing it themselves. Training others to master social is my passion and you can read some of my many training recommendations from my work as a Social Media Marketing Coach at the award-winning Oxfordshire based TechPixies here. I’ve invested in my training After spending 18 years in the more traditional sales and marketing roles, I knew it was important to invest in my own development and digital learning. In 2017 I completed the 6 month Digital Mums Strategic Marketing Diploma working alongside The Food Ethics Council, and I am trained by leading expert Emma Van Heusen in Facebook Advertising.