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Introducing 'PR: Public Relation and Management Training', a course crafted with utmost care to impart unparalleled insights into public relations. Navigate through an expansive curriculum, commencing with a comprehensive introduction, in-depth explorations of PR concepts, the core structures for its management, and the strategic tactics entailing meticulous research. Gain an appreciation for the diverse fields where PR plays a pivotal role, delve into the dynamic interplay between social media and PR, and master the art of crisis management. To crown this learning journey, acquaint yourself with the importance of ethics and professionalism, underlining the entire PR landscape. This course not only clarifies the theoretical foundation but also offers insights into its real-world applications. So, whether you're seeking to shape public perceptions, fortify the image of an organisation, or delve into the mechanics of this vast domain, this course stands as a beacon, lighting up your pathway. The content has been laid out to ensure learners acquire not just knowledge but also the ability to strategically apply it. Learning Outcomes Understand the fundamental principles and introductions of public relations. Grasp the varied concepts and terminologies within the PR domain. Ascertain the methodologies for effective management and organisation in public relations. Identify and apply diverse PR tactics, utilising research methodologies. Recognise and comprehend the significant sectors where public relations is quintessential. Integrate the power of social media effectively with public relations strategies. Manage and manoeuvre during crises, ensuring brand reputation while adhering to ethics and professionalism. Why buy this PR : Public Relation and Management Training? Unlimited access to the course for forever Digital Certificate, Transcript, student ID all included in the price Absolutely no hidden fees Directly receive CPD accredited qualifications after course completion Receive one to one assistance on every weekday from professionals Immediately receive the PDF certificate after passing Receive the original copies of your certificate and transcript on the next working day Easily learn the skills and knowledge from the comfort of your home Certification After studying the course materials of the PR : Public Relation and Management Training you will be able to take the MCQ test that will assess your knowledge. After successfully passing the test you will be able to claim the pdf certificate for £5.99. Original Hard Copy certificates need to be ordered at an additional cost of £9.60. Who is this PR : Public Relation and Management Training course for? This PR : Public Relation and Management Training is suitable for: Aspiring PR managers and specialists eager to solidify their understanding of the field. Entrepreneurs and business owners aiming to bolster their brand's reputation and public image. Marketing professionals seeking to integrate PR strategies into their broader campaigns. Communication students desire a comprehensive understanding of PR and its real-world applications. Professionals in related fields, such as journalism or branding, are looking to diversify their skills. Prerequisites This PR : Public Relation and Management Training was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Career path PR Specialist: Average salary range in the UK: £25,000 - £40,000 Per Annum. PR Manager: Average salary range in the UK: £35,000 - £55,000 Per Annum. Social Media Strategist: Average salary range in the UK: £30,000 - £45,000 Per Annum. Crisis Communication Manager: Average salary range in the UK: £40,000 - £60,000 Per Annum. PR Research Analyst: Average salary range in the UK: £28,000 - £45,000 Per Annum. Ethical and Professional Standards Advisor in PR: Average salary range in the UK: £32,000 - £50,000 Per Annum. Course Curriculum PR : Public Relation Introduction to Public Relations 00:19:00 Concepts of Public Relations 00:20:00 Management and Organisation of Public Relations 00:19:00 Public Relations Tactics and Research 00:28:00 Major Fields of Public Relations Practice Part I 00:22:00 Major Fields of Public Relations Practice Part II 00:22:00 Social Media and PR 00:20:00 Crisis management 00:28:00 Ethics & Professionalism in Public Relations 00:14:00
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Ignite Your Business Presence: Facebook Marketing Mastery Embark on a riveting journey into the dynamic realm of digital marketing with our course, 'Facebook Marketing for Business.' As you immerse yourself in the intricacies of this social media giant, envision a future where your business not only survives but thrives in the competitive digital landscape. The course opens with a captivating introduction, setting the stage for what's to come - a strategic and hands-on exploration of Facebook marketing's unparalleled potential. Learning Outcomes Craft an engaging Facebook page that becomes the nucleus of your brand's online presence. Develop a content marketing calendar, ensuring your posts are not just seen but remembered. Utilize Facebook Live to captivate your audience, boosting engagement and product awareness. Harness the power of giveaways and lead capture campaigns to build a robust customer base. Create targeted ads and implement remarketing campaigns for maximum impact and conversion. Why choose this Facebook Marketing for Business course? Unlimited access to the course for a lifetime. Opportunity to earn a certificate accredited by the CPD Quality Standards and CIQ after completing this course. Structured lesson planning in line with industry standards. Immerse yourself in innovative and captivating course materials and activities. Assessments designed to evaluate advanced cognitive abilities and skill proficiency. Flexibility to complete the Course at your own pace, on your own schedule. Receive full tutor support throughout the week, from Monday to Friday, to enhance your learning experience. Unlock career resources for CV improvement, interview readiness, and job success. Who is this Facebook Marketing for Business course for? Entrepreneurs eager to elevate their business through Facebook's potent marketing avenues. Small business owners seeking to establish a compelling online presence and engage with their target audience. Marketing enthusiasts keen on mastering the art of strategic Facebook marketing. Aspiring digital marketers looking to add a competitive edge to their skill set. Anyone interested in staying updated on the latest trends and tools in Facebook marketing. Career path Social Media Strategist: £25,000 - £40,000 Digital Marketing Specialist: £30,000 - £45,000 E-commerce Manager: £35,000 - £50,000 Marketing Director: £45,000 - £70,000 Chief Marketing Officer (CMO): £60,000 - £100,000 Entrepreneur/Business Owner: Unlimited potential Prerequisites This Facebook Marketing for Business does not require you to have any prior qualifications or experience. You can just enrol and start learning.This Facebook Marketing for Business was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Certification After studying the course materials, there will be a written assignment test which you can take at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £4.99 Original Hard Copy certificates need to be ordered at an additional cost of £8. Course Curriculum Facebook Marketing Strategy for Business Introduction Video 00:03:00 What is Facebook Marketing all about 00:05:00 Creating A Facebook Page To Promote Your Business 00:04:00 Creating Optimized Facebook Marketing Posts 00:04:00 Promoting A Facebook Marketing Post 00:03:00 Creating A Targeted Facebook Group 00:04:00 Creating A Facebook Content Marketing Calendar And Scheduling Posts 00:04:00 Using Facebook Live To Boost Engagement And Product Awareness 00:03:00 Collecting Leads With A Facebook Giveaway campaign 00:03:00 Integrating A Lead Capture Campaign On Your Facebook Page 00:03:00 Creating A Facebook Web Traffic Ad 00:06:00 Creating A Facebook Remarketing Campaign 00:05:00 The Perfect Facebook Marketing Plan 00:05:00 Latest Facebook Marketing Strategies For Local Businesses 00:04:00 Crazy Ways To Make Traffic To Your Facebook Pages Explode 00:04:00 Latest Facebook Contest Ideas To Try 00:05:00 Latest Facebook Marketing Trends To Keep An Eye On 00:05:00 Latest Facebook Marketing Do's And Don'ts 00:05:00 Latest Facebook Marketing Premium Tools And Services To Consider 00:05:00 Latest Facebook Marketing Successs Stories 00:05:00 Latest Facebook Marketing Frequently Asked Questions 00:04:00 Assignment Assignment - Facebook Marketing 00:00:00
Unleash the potential of Basic Social Media Marketing! In a world dominated by Facebook, Instagram, Twitter, and YouTube, this course equips you with the skills to navigate and dominate. In today's digital age, mastering Basic Social Media Marketing is not just a skill; it's a necessity. The ability to navigate and leverage Facebook, Instagram, Twitter, and YouTube is paramount for anyone aiming to thrive in the interconnected web of social media. This course is the key to unlocking the secrets of effective online marketing across major platforms. From building profitable funnels to mastering A/B split testing, each unit is crafted to empower you with skills that can transform your online presence. Are you grappling with the challenge of reaching your target audience in the crowded digital space? Basic Social Media Marketing is the solution. This course is not just about understanding the nuances of social marketing; it's about wielding that knowledge to turn your digital presence into a powerful tool for success. By the end of this course, you'll be equipped with the expertise needed to craft compelling content, build profitable funnels, and conduct data-driven marketing campaigns. Learning Outcomes Understand effective social marketing strategies for Facebook, Instagram, Twitter & YouTube. Apply marketing techniques tailored to other major social media platforms. Master the art of funnel building to optimise for profitable outcomes. Implement A/B split testing methods for data-driven marketing decisions. Develop skills in creating engaging content for diverse social media audiences. Analyse and interpret social media metrics to gauge marketing success. Demonstrate proficiency in crafting targeted social media ad campaigns. Who Is This Course For Business owners seeking to enhance online visibility. Aspiring marketers aiming to master social media strategies. Individuals wanting to grow personal or business brands online. Entrepreneurs looking to optimise social media for profitability. Anyone eager to unlock the secrets of effective digital marketing. Why Choose This Course Unlimited access to the course for a lifetime. Opportunity to earn a certificate accredited by the CPD Quality Standards and CIQ after completing this course. Structured lesson planning in line with industry standards. Immerse yourself in innovative and captivating course materials and activities. Assessments designed to evaluate advanced cognitive abilities and skill proficiency. Flexibility to complete the Course at your own pace, on your own schedule. Receive full tutor support throughout the week, from Monday to Friday, to enhance your learning experience. Unlock career resources for CV improvement, interview readiness, and job success. Career Path Social Media Manager: £25,000 - £40,000 per annum. Digital Marketing Specialist: £30,000 - £45,000 per annum. Content Marketing Strategist: £28,000 - £38,000 per annum. Social Media Analyst: £25,000 - £35,000 per annum. E-commerce Marketing Coordinator: £22,000 - £32,000 per annum. Prerequisites To join the Basic Social Media Marketing, no prior qualifications or experience are required. Designed by professionals, the course is compatible with PCs, Macs, tablets, and smartphones. Enjoy flexibility, accessing the course from any location with a reliable internet connection. Certification Upon concluding the Basic Social Media Marketing programme, an assignment test awaits completion. This test is accessible during or post-course. Successfully passing provides access to a £4.99 PDF certificate. If a hard copy is desired, it can be obtained for an extra £8. Course Curriculum Unit 01: Social Marketing for Facebook, Instagram, Twitter & YouTube Social Marketing Introduction 00:01:00 Marketing On Facebook & Instagram 00:19:00 Marketing On Twitter & YouTube 00:14:00 Unit 02: Marketing On the Other Major Social Media Sites Introduction to Pintrest Marketing 00:01:00 Pintrest Marketing - Part 1 00:07:00 Pintrest Marketing - Part 3 00:11:00 Pintrest Marketing - Part 3 00:11:00 Linkedln Marketing Intro 00:01:00 Linkedln Marketing - Part 1 00:06:00 Linkedln Marketing - Part 2 00:07:00 LinkedIn Marketing - Part 3 00:05:00 Unit 03: Funnel Building for Profits Introduction to Funnel Building 00:01:00 Funnel Building - Part 1 00:04:00 Funnel Building - Part 2 00:07:00 Funnel Building - Part 3 00:09:00 Unit 04: A/B Split Testing Introduction to Split Testing 00:01:00 Split Testing - Part 1 00:10:00 Split Testing - Part 2 00:05:00 Split Testing - Part 3 00:09:00 Assignment Assignment - Basic Social Media Marketing 00:00:00
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Course Curriculum of Level 7 Advanced Diploma in Digital Marketing Introduction Define Your Business & Target Audience Brand Identity Websites Email Marketing Copywriting, Blogging & SEO YouTube Video Marketing Facebook Groups Facebook Pages Facebook Ads Facebook Retargeting Facebook For Local Business (SMM) Google AdWords Twitter Instagram Pinterest LinkedIn Periscope Social Media Live Streaming Podcasting Quora Google Analytics Conclusion CPD 300 CPD hours / points Accredited by CPD Quality Standards Module 01: Introduction to Digital Marketing 14:35 1: Introduction Video Preview 01:19 2: Digital Marketing Preview 02:16 3: DMM Intro Preview 01:33 4: Digital Marketing Strategy in 10 Minutes Preview 09:27 Module 02: Define Your Business & Target Audience 44:53 5: Define your Purpose 04:03 6: Case Studies 05:26 7: Positioning Your Brand 04:06 8: Case studies - Positioning 03:06 9: Unique Selling Proposition 06:01 10: Personality 01:50 11: Case Study - Personality 06:54 12: Find Your Audience 04:57 13: Validate Your Business 08:30 Module 03: Brand Identity 51:37 14: Intro Brand Identity 02:27 15: Case Study - 3 Company Styles 04:44 16: Free Branding Tools 07:40 17: Learn Canva in 10 Minutes 10:35 18: Learn Photoshop in 30 Minutes 26:11 Module 04: Websites 3:03:56 19: Intro to Websites 03:40 20: Choose a Domain Name 05:29 21: Intro to WordPress Lessons 01:15 22: Purchase Hosting and Install WordPress 06:00 23: Navigating WordPress 06:07 24: Install and Activate Themes 06:34 25: Add a Static Home Page 04:09 26: Editing a Page & Change the Site Title 17:06 27: Add and Edit a Menu 05:42 28: Publishing website 01:41 29: Writing a New Post & Organizing Your Blog 09:13 30: Blog Page Design - Excerpts vs Full Content 01:01 31: YouTube Videos 03:44 32: Customise the Sidebar 04:47 33: Add Site Icon with a Plugin 02:26 34: Make Your Website Responsive and Mobile Friendly 03:28 35: Customise Footer Information 03:28 36: Find, Install, and Activate Plugins 07:19 37: Backing Up Your Website 04:48 38: Securing Your Site from Attackers 04:52 39: Make Your Site SEO Friendly 05:37 40: Make Your Website Faster 04:34 41: See your Google Analytics in WordPress 05:06 42: Block Spam with Akismet 03:14 43: Pretty Link Redirects & Link Shortener 02:59 44: WordPress Commenting Systems & Plugins 05:08 45: Secure Contact Forms in WordPress 07:08 46: Free Email Marketing in WordPress 10:59 47: Add Social Sharing Buttons 06:51 48: What Pages Do You Need- 08:42 49: Design a Home Page that Works 08:54 50: The Start Here and About Page 06:15 51: The Resource Page 05:40 Module 05: Email Marketing 58:54 52: Email Marketing 06:52 53: Email Marketing Tools 04:10 54: Lead Magnets 07:27 55: Where to put opt-in forms 05:35 56: Segmenting and Tagging Your Subscribers 05:11 57: Email Sequences 13:06 58: Better Email Subject Lines 03:54 59: Using Analytics to Improve Emails 07:06 60: Case Study - 100 Subscribers in Less Than 1 Week 05:33 Module 06: Copywriting, Blogging & SEO 39:51 61: Copywriting Basics 02:20 62: A.I.D.A- 05:31 63: Case Study of a Sales Page 08:15 64: 10 Commandments of Copywriting 06:42 65: Write Better Headlines 05:21 66: Write Quality Articles 06:18 67: Optimize Your Website SEO 05:24 Module 07: YouTube 1:36:12 68: Digital Marketing - Intro to YouTube 06:39 69: Digital Marketing - Case Study - YouTube Sales Funnel 04:43 70: YouTube SEO - Watch Time vs. Views 03:34 71: Keyword Research for YouTube Videos 05:39 72: Start Your New Channel 03:00 73: Channel Art and Icon 07:23 74: Channel Description 02:42 75: Customise Your Channel Design 04:27 76: Add a Channel Trailer 02:29 77: YouTube Channel Settings and Verification 06:35 78: Upload Defaults, Featured Content, and Channel Branding 06:02 79: Uploading Videos + Titles, Tags, Description 11:41 80: Cards and End Screens 07:53 81: Use YouTube Analytics to Grow Your Channel 06:09 82: Quickly Respond to Fans with the Community Tab 02:18 83: Live Streaming with YouTube Live 04:07 84: Free Music on YouTube Live 01:38 85: Create a YouTube Ad. 05:10 86: Spy on Competition with Social Blade 04:03 Module 08: Video Marketing 2:05:26 87: Digital Marketing - Intro to Video 03:36 88: Video Equipment for Beginners 08:29 89: Tools to Make Your Videos More Professional 04:02 90: Structure a Video that Sells 04:19 91: Intro to Video Production Bootcamp 01:04 92: What Makes a Great Video? 03:18 93: What Type of Video Should You Make? 02:48 94: Great Video Ideas 05:05 95: Plan Your Video 03:31 96: The Pre-Production Checklist 04:04 97: Introduction 01:35 98: Camera Options 06:00 99: Microphone Options 04:37 100: Lighting Options 01:56 101: Editing Tools 02:11 102: Exposing Your Shot 05:26 103: Compose Your Shots 04:26 104: Filming Yourself 01:09 105: Getting the Right Shot 03:43 106: Choose a Background 02:32 107: My Office Video Setup 02:55 108: Exposing with DSLR and Mirrorless Cameras 06:31 109: Focus with DSLR and Mirrorless Cameras 02:36 110: Know Your Lenses 03:36 111: Shoot with Your Webcam 05:50 112: Stabilise Your Shots 02:58 113: Record Great Screencast Videos 04:21 114: Choose the Right Microphone 03:21 115: Record Better Audio in Any Environment 01:27 116: Lavalier Microphones 02:48 117: Shotgun Microphones 00:55 118: Recording Audio with Your Computer 01:33 119: Lighting for Video 01:04 120: Use Natural Light 04:14 121: Three-Point Lighting 07:26 Module 09: Facebook Groups (Social Media Marketing) 25:44 122: Digital Marketing - 9.1 Intro to FB Groups 02:20 123: Create Your Group - Walk Through 11:26 124: Tips for a More Engaged Facebook Group 08:24 125: Scheduling Posts, Live Video, and More 03:34 Module 10: Facebook Pages (Social Media Marketing) 2:23:58 126: Why Facebook Pages are Important for your Business 06:27 127: Creating a Stunning Facebook page for your business 08:57 128: Adding Essential Information to your Facebook Page 10:39 129: Selecting your Profile Image 04:30 130: Creating Professional Facebook Cover Image for your Pages 12:04 131: Creating a Captivating Facebook Page Description Using The Ads. 02:43 132: Getting Your Facebook Page Username 02:46 133: Facebook Page Apps to Increase Fans Engagement 08:05 134: Top 9 Ways to Monetise Your Facebook Page 11:59 135: Exploring Publishing Tools 10:12 136: Scheduling Facebook Posts 04:43 137: Follow Your Competitors on Facebook 11:01 138: How to guarantee your fans see all your posts 09:33 139: Facebook Insights 12:19 140: Promoting your Facebook Page 10:34 141: Four Unlimited Sources of Royalty Free Image 12:19 142: Turn Any Image Into a Clickable Facebook Post 05:07 Module 11: Facebook Ads (Social Media Marketing) 1:01:29 143: Introduction to Facebook Ads 01:13 144: Introduction to the Facebook Ads Manager 05:54 145: Setting up your Facebook payment account 01:54 146: Defining your Facebook Target Audience 12:14 147: Level 1 - Creating the Ad 05:24 148: Level 1 - Boosting Your Post 08:37 149: Level 2 - Creating Your Ad in the Ads Manager 11:24 150: Tips to Have Your Ad Approved 03:25 151: Analysing Results 11:24 Module 12: Facebook Retargeting (Social Media Marketing) 51:08 152: The Importance of Facebook Retargetting 04:51 153: Creating a Facebook Pixel 05:29 154: Installing Pixel In WordPress 04:32 155: Installing Pixel In A Non-WordPress Website 02:27 156: Pixel Testing 03:53 157: Creating Your First Audience With Pixel 03:41 158: Facebook Pixel Advanced Audience Creation 13:46 159: Message - Your Audience Is Too Small 01:50 160: Creating Your Optimised Fb Ad With The Pixel 10:39 Module 13: Facebook For Local Business (SMM) 34:48 161: How Facebook Ads Can Help Your Local Business 06:24 162: The Plan For Your Local Business 07:33 163: Reaching People Around Your Business 10:23 164: Creating Your Local Business Ad 10:28 Module 14: Google AdWords 1:10:12 165: Digital Marketing - Google AdWords For Your Business 01:47 166: How AdWords Works 02:54 167: Example Of Ads That We Are Creating 04:28 168: Setting Up Your Adwords Account 06:51 169: Exploring The AdWords Interface 05:14 170: Discovering The Best Keywords 11:15 171: Creating A Google AdWords Search Campaign 06:10 172: Creating An Ad Group And Adding Keywords 03:43 173: Selecting Your Audience 03:33 174: Choosing Your Bid Setting For Google AdWords 04:21 175: Finalising Your Google AdWords Ad 06:15 176: Managing Your Google Ads Campaigns And Analytics 03:02 177: Creating A YouTube Ad With Google AdWords 09:57 178: Your Next Steps 00:42 Module 15: Twitter (Social Media Marketing) 1:37:45 179: Digital Marketing - The Way Twitter Can Help Your Business Growth 01:47 180: Choosing The Best Username Or Twitter Handle 06:27 181: 4 Tips For Choosing Your Twitter Handle 02:01 182: Creating A Twitter Account 04:53 183: Creating An Outstanding Twitter Profile Page 03:46 184: Adding Your Profile And Header Photo 09:33 185: Writing An Optimised Bio 10:43 186: Pin The Most Important Tweet For Your Bio 06:18 187: Connecting With Other Influencers 05:37 188: Twitter Hashtags 05:42 189: Growing Your Twitter Presence With Jooicer 09:04 190: Add Twitter Buttons To Your Website 09:58 191: Add Twitter Widgets To Your Website 06:51 192: Twitter Ads - Creating Your Ads Account and Campaign 09:32 193: Twitter Ads - Adding your Payment Method 01:21 194: Twitter Ads - Creating other Twitter ads 02:20 195: Twitter Ads - Promoting a Tweet 01:52 Module 16: Instagram (Social Media Marketing) 1:15:38 196: Instagram for Business: Defining The Strategy 04:21 197: Create an Instagram for Business profile 03:52 198: Building a Killer Instagram Profile 02:42 199: Building a Killer Instagram Profile - 2 03:57 200: Building a Killer Instagram Profile - 3 05:04 201: Building a Killer Instagram Profile - 4 01:33 202: Accessing the Ads Manager 02:37 203: Creating your First Instagram Ad 03:58 204: Creating Your Instagram Ad 07:45 205: Important Tips to Have a Successful Ad on Instagram 04:47 206: Mistake 1 02:19 207: Mistake 2 01:14 208: Mistake 3 02:01 209: Mistake 4 00:52 210: Mistake 5 01:04 211: Mistake 6 00:51 212: Tools To Create Instagram Photos 04:22 213: Creating Viral Instagram Photos 13:20 214: Adding Your Logo or Website to your Instagram Post 04:51 215: Instagram Live and Instagram Stories 04:08 Module 17: Pinterest (Social Media Marketing) 1:15:02 216: Why Pinterest And How It Can Your Business Grow 03:16 217: Opening A Pinterest Business Account 03:15 218: Linking Pinterest With Your Website 04:56 219: Linking Pinterest With Other Social Media Platforms 02:04 220: Optimising Your Pinterest Profile 08:52 221: Creating Boards 09:22 222: Using Secret Boards 03:00 223: The Powerful Pinterest Notification 01:18 224: Adding Pinterest Chrome Extension 03:22 225: Adding Pinterest To Your Website 13:37 226: Pinterest Ads - Getting started 03:03 227: Pinterest Ads Pinterest Ads Panel Overview 02:46 228: Creating a Pinterest Ad 13:06 229: Creating Pinterest Ads Fast 03:05 Module 18: LinkedIn (Social Media Marketing) 1:27:54 230: Digital Marketing - Welcome to LinkedIn Marketing 01:40 231: Setting Up a LinkedIn Account 06:26 232: Adding Experience & Skills to Your LinkedIn Account 03:21 233: Adding A Professional Background Photo 04:07 234: Adding Media To Your LinkedIn URL 06:00 235: Changing Your LinkedIn URL 03:30 236: Adding Your Website To LinkedIn 06:23 237: Creating Shareable Content On LinkedIn 04:08 238: LinkedIn Company Pages Examples 05:29 239: Creating a LinkedIn Company Page 02:22 240: Managing Your LinkedIn Company Page 07:08 241: Getting $50 in LinkedIn Ads Credits 02:40 242: LinkedIn Ads Introduction 02:57 243: Creating a LinkedIn Sponsored Content Ad. 11:47 244: Waiting for LinkedIn Ad Approval 00:46 245: Creating a LinkedIn Text Ads Campaign 06:52 246: Creating a LinkedIn Sponsored In Mail Campaign 09:09 247: LinkedIn Campaign Manager 03:09 Module 19: Periscope (Social Media Marketing) 06:18 248: What is Periscope 01:07 249: Optional Equipment 05:11 Module 20: Social Media Live Streaming 1:55:04 250: Basic Equipment for Social Media Streaming 08:42 251: Planning An Irresistible Live Streaming Session 09:43 252: Facebook Live Basics 05:03 253: Facebook Live Session From Your Smartphone 06:47 254: Sharing Your Facebook Live Sessions 02:43 255: Three Ways To Reuse Your Facebook Live Sessions 05:27 256: YouTube Live Basics 02:18 257: Running A YouTube Live From Your Smartphone 04:40 258: Instagram Live 04:08 259: Periscope Live 03:17 260: Introduction to OBS Broadcaster Software 03:19 261: Setting up your OBS Software 10:57 262: Using OBS Studio Mode 04:52 263: Facebook Live Streaming with OBS 12:24 264: YouTube Live Streaming with OBS 06:59 265: Simultaneous Streaming to Facebook, YouTube and Periscope 15:41 266: Other Awesome Software For Live Streaming 08:04 Module 21: Podcasting 22:53 267: Podcasting Intro 03:11 268: Podcasting Tools 06:41 269: Hosting Your Podcast with Libsyn 07:28 270: Submitting Podcast to iTunes 02:18 271: Validate Your Podcast Work 00:57 272: Outsourcing Your Podcast Work 02:18 Module 22: Quora 06:17 273: Quora Basics 02:57 274: Finding the Right Questions, and Optimize Your Answer 03:20 Module 23: Google Analytics 42:51 275: Setting Up Google Analytics 05:33 276: Navigating the Google Analytics Dashboard 06:34 277: Know Your Audience with Analytics 05:35 278: User Acquisition and Behavior Flow 13:18 279: See Where Visitors Click with Page Analytics 04:41 280: User Behavior and Site Speed 04:00 281: Setting Up Goals 03:10 Module 24: Conclusion 02:46 282: Conclusion 01:46 283: Final Words. 01:00 Assessment - Digital Marketing (Optional) 02:00 284: Assignment On - Advanced Diploma in Digital Marketing at QLS Level 7 02:00 Order Your Certificate 02:00 285: Order Your CPD Certificate 01:00 286: Order Your QLS Endorsed Certificate 01:00 Additional Resources 01: Strategic Marketing & Planning 1:55:03 287: Module 1: An Introduction to Strategic Planning 08:25 288: Module 2: Development of a Strategic Plan 15:12 289: Module 3: Strategic Planning for Marketing 08:01 290: Module 4: Strategic and Marketing Analysis 09:25 291: Module 5: Internal Analysis 15:54 292: Module 6: External Analysis 15:03 293: Module 7: Market Segmentation, Targeting and Positioning 11:55 294: Module 8: Approaches to Customer Analysis 15:09 295: Module 9: Approaches to Competitor Analysis 15:59 Additional Resources 02: Content Management Strategy 1:49:59 296: Module 01: Introduction to Content Management 08:32 297: Module 2: Content Management System (CMS) 17:14 298: Module 03: Basics of Content Management Systems 17:52 299: Module 04: Content Strategy 17:37 300: Module 05: Content Marketing 15:30 301: Module 06: Content Marketing Tools and Tactics 16:49 302: Module 07: Content Marketing Strategy 16:25 Additional Resources 03: Digital Marketing - Growth Hacking 12:35 303: Growth Hacking 12:35 Additional Resources 04: Pay per Click (PPC) Marketing for Lead Generating 17:43 304: Lead Generation using PPC Campaigns 03:19 305: Purpose of PPC Marketing 03:15 306: Benefits of PPC Marketing 03:43 307: Use of 20+ PPC & Lead Generations Tools 02:53 308: Planning of Cost & Budgeting of PPC & Google Ads 04:33 Additional Resources 05: Search Engine Optimisation (SEO) 15:46 309: Search Engine Optimization 15:46 Additional Resources 06: Mobile Marketing 13:55 310: Mobile Marketing 13:55 Additional Resources 07: Sales and Marketing 16:44 311: Sales & Marketing 16:44 Additional Resources 08: Communication Skills 13:13 312: Communication Skills 13:13 Who is this course for? This bundle is ideal for: Students seeking mastery in this field Professionals seeking to enhance their skills Anyone who is passionate about this topic Requirements A stable internet or data connection for your learning device is needed to enrol in this Course. Career path Digital Marketing course will help you to bloom as- Content Strategist/Copywriter: £25,000 - £45,000 Per Year Digital Marketer: £25,000 - £50,000+ Email Marketer: £25,000 - £45,000 SEO & SEM Expert: £30,000 - £60,000+ Social Media Manager: £25,000 - £50,000+ Certificates Certificate Accredited by CPDQS Digital certificate - Included After completing all gift courses you are enable to order your Free PDF Certificates from us. Advanced Diploma at QLS Level 7 Hard copy certificate - £139 Show off Your New Skills with a Certificate of Completion After successfully completing the course, you can order an original hardcopy certificate of achievement endorsed by the Quality Licence Scheme. The certificate will be home-delivered, with a pricing scheme of - 139 GBP inside the UK 149 GBP (including postal fees) for International Delivery Certificate Accredited by CPDQS Upon finishing the course, you need to order to receive a Certificate Accredited by CPDQS that is accepted all over the UK and also internationally. The pricing schemes are: 29 GBP for Printed Hardcopy Certificate inside the UK 39 GBP for Printed Hardcopy Certificate outside the UK (International Delivery)
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Certificate immediately upon course completion 100% Money back guarantee Exclusive discounts on your next course purchase from Institute of Mental Health Enrolling in the Digital Marketing For Coaches & Trainers course can assist you in getting into your desired career quicker than you ever imagined. So without further ado, start now. Process of Evaluation After studying the Digital Marketing For Coaches & Trainers course, your skills and knowledge will be tested with a MCQ exam or assignment. You must get a score of 60% to pass the test and get your certificate. Certificate of Achievement Upon successfully completing the Digital Marketing For Coaches & Trainers course, you will get your CPD accredited digital certificate immediately. And you can also claim the hardcopy certificate completely free of charge. All you have to do is pay a shipping charge of just £3.99. Who Is This Course for? This Digital Marketing For Coaches & Trainers is suitable for anyone aspiring to start a career in Digital Marketing For Coaches & Trainers; even if you are new to this and have no prior knowledge on Digital Marketing For Coaches & Trainers, this course is going to be very easy for you to understand. And if you are already working in the Digital Marketing For Coaches & Trainers field, this course will be a great source of knowledge for you to improve your existing skills and take them to the next level. Taking this Digital Marketing For Coaches & Trainers course is a win-win for you in all aspects. This course has been developed with maximum flexibility and accessibility, making it ideal for people who don't have the time to devote to traditional education. Requirements This Digital Marketing For Coaches & Trainers course has no prerequisite. You don't need any educational qualification or experience to enrol in the Digital Marketing For Coaches & Trainers course. 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Course Curriculum Introduction Introduction 00:03:00 Designing Your Coaching Offer & Finding Your Niche The Different Coaching Business Models Explained 00:04:00 The Secret: You Are The Product 00:03:00 Creating Your Ideal Coaching Persona 00:05:00 How To Understand Your Client's Pain Points 00:03:00 How To Find Your Coaching Niche 00:04:00 Defining your coaching offer 00:01:00 Describing your coaching offer 00:04:00 Structuring & differentiating your coaching offer 00:03:00 Your Marketing Game Plan Digital Marketing Game Plan 00:07:00 How To Set Smart Marketing Goals 00:07:00 How To Craft A Strong Marketing Message 00:06:00 How To Choose The Right Marketing Channel 00:08:00 Email Marketing For Coaches Email Marketing Introduction 00:03:00 How To Build An Email List As A Coach 00:03:00 Automated vs Manual Email Campaigns 00:04:00 Your First Autoresponder Series 00:10:00 The Best Subject Lines For Higher Open Rates 00:04:00 How To Create An Effective Lead Magnet 00:05:00 Wordpress For Coaches WordPress Introduction 00:01:00 How To Use WordPress As A Coach 00:08:00 How To Install WordPress 00:05:00 How To Create Your First Landing Page 00:06:00 How To Create A Thank You Page 00:03:00 General Social Media Strategies Your Social Media Plan 00:08:00 Create Content Your Audience Will Thank You For 00:06:00 How To Create Content That Gets Shares 00:05:00 10 Tactics To Get More Followers 00:05:00 More Ways To Get Shares & Likes 00:01:00 Youtube Marketing As A Coach How To Do Keyword Research The Right Way 00:04:00 My Youtube Content Strategy 00:04:00 More Youtube Marketing Tips 00:03:00 More Youtube Marketing Tips 00:03:00 Facebook The Pros And Cons Of Facebook Ads 00:05:00 How To Set Up Your Lead Ads In Facebook 00:06:00 Setting Up Your Facebook Pixel 00:04:00 Using Pixel Conversions For Cheaper Lead Ads 00:03:00 Bonus: Personal Branding Personal Branding Intro 00:03:00 Building A Personal Brand 00:07:00 Why Authenticity Is Key 00:04:00 Coming Up With A Website Name 00:06:00 Your Value Proposition 00:06:00 Designing A Logo 00:09:00
In the bustling realm of modern recruitment, the key to success lies not just in understanding the industry, but in mastering its dynamic evolution. Picture this: a journey through the intricacies of recruitment, intertwined with the vibrant tapestry of social media. Here, in this immersive online course, you'll embark on a voyage that illuminates every facet of this synergy. Key Features: CPD Certified Free Certificate from Reed CIQ Approved Developed by Specialist Lifetime Access Delve into the heart of recruitment strategies, where every click, every post, becomes a potent tool in sculpting your brand's identity. Explore the diverse landscape of social media platforms, each offering a unique avenue for connection and engagement. From the bustling marketplace of ideas to the corridors of targeted advertising, discover how to harness the power of social media to amplify your reach and resonate with your audience. But our voyage doesn't end there. Navigate through the labyrinth of recruitment processes, from initial outreach to the intricacies of in-house selection. Unravel the intricacies of UK recruitment legislation, ensuring your journey is not just fruitful, but firmly anchored in compliance and best practices. Join us, and let's embark on this transformative odyssey, where the horizon is limitless, and the destination, unparalleled success. Course Curriculum Module 01: The Recruitment Industry Module 02: Recruitment & Social Media Platforms Module 03: Social Media Marketplace Module 04: Promoting Your Brand Module 05: Target Audience & Selecting the Platform Module 06: Process Of Recruitment Module 07: In-House Recruitment Module 08: The UK Recruitment Legislation Learning Outcomes: Analyze recruitment trends and industry dynamics for strategic advantage. Utilize various social media platforms effectively for recruitment purposes. Identify target audiences and select appropriate social media platforms. Implement recruitment processes incorporating social media strategies seamlessly. Navigate UK recruitment legislation to ensure compliance and ethical practices. Enhance in-house recruitment strategies through innovative social media approaches. CPD 10 CPD hours / points Accredited by CPD Quality Standards Recruitment and Social Media Online Course 1:58:02 1: Module 01: The Recruitment Industry 17:23 2: Module 02: Recruitment & Social Media Platforms 12:24 3: Module 03: Social Media Marketplace 07:45 4: Module 04: Promoting Your Brand 11:38 5: Module 05: Target Audience & Selecting the Platform 17:18 6: Module 06: Process Of Recruitment 20:55 7: Module 07: In-House Recruitment 11:11 8: Module 08: The UK Recruitment Legislation 18:28 9: CPD Certificate - Free 01:00 Who is this course for? HR professionals seeking advanced recruitment strategies enhancement. Marketing specialists aiming to integrate social media into recruitment efforts. Business owners desiring to optimize recruitment processes with social media. Recruitment consultants looking to expand their knowledge of digital strategies. Recent graduates interested in pursuing careers in recruitment or marketing. Career path Recruitment Consultant HR Manager Social Media Manager Marketing Executive Talent Acquisition Specialist Recruitment Coordinator Certificates Digital certificate Digital certificate - Included Reed Courses Certificate of Completion Digital certificate - Included Will be downloadable when all lectures have been completed.