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Step into the digital age with confidence by mastering the art of online engagement through our 'Social Media Strategy for Business' course. Imagine reaching a global audience, where every post, tweet, and share translates into brand growth and recognition. This journey begins with a comprehensive introduction that lays the groundwork for understanding the impact of social media in today's business world. Moving forward, discover why these platforms are more than just communication tools; they are vital for the growth and sustainability of modern enterprises. By delving into the intricacies of strategic planning, you will learn to navigate the social media landscape with purpose and precision, turning interactions into tangible results. Learning Outcomes Grasp the significance of social media marketing in the contemporary business ecosystem. Develop a robust and dynamic social media strategy tailored to your business objectives. Understand the framework for crafting impactful content that resonates with target audiences. Gain insights into measuring and analysing social media performance for continuous improvement. Apply strategic thinking to engage with customers and build a loyal online community. Why choose this Social Media Strategy for Business course? Unlimited access to the course for a lifetime. Opportunity to earn a certificate accredited by the CPD Quality Standards after completing this course. Structured lesson planning in line with industry standards. Immerse yourself in innovative and captivating course materials and activities. Assessments are designed to evaluate advanced cognitive abilities and skill proficiency. Flexibility to complete the Social Media Strategy for Business Course at your own pace, on your own schedule. Receive full tutor support throughout the week, from Monday to Friday, to enhance your learning experience. Who is this Social Media Strategy for Business course for? Business owners aiming to elevate their brand's digital presence. Marketing professionals seeking to enhance their social media expertise. Entrepreneurs looking to leverage social media for business growth. Digital strategists desiring to refine their campaign planning and execution. Brand managers focusing on cultivating a strong online community. Career path Social Media Coordinator - £18,000 to £28,000 Digital Marketing Specialist - £20,000 to £30,000 Content Strategist - £25,000 to £40,000 Social Media Manager - £22,000 to £35,000 Brand Manager - £30,000 to £50,000 Online Community Manager - £20,000 to £30,000 Prerequisites This Social Media Strategy for Business does not require you to have any prior qualifications or experience. You can just enrol and start learning.This Social Media Strategy for Business was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Certification After studying the course materials, there will be a written assignment test which you can take at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £4.99 Original Hard Copy certificates need to be ordered at an additional cost of £8. Course Curriculum Section 1: Introduction Unit 1: Introduction 00:02:00 Section 2: Importance of Social Media Marketing for Business Unit 1: Why Social Media Marketing is Important for Every Business 00:13:00 Unit 2: Social Media Terminology 00:04:00 Section 3: Creating a Social Media Strategy Unit 1: How to Create an Internet Marketing System That Will Generate Sales 00:22:00 Unit 2: How to Find Sources for Great Posts 00:05:00 Unit 3: How to Create a Social Media Calendar 00:08:00 Unit 4: Elements for the Perfect Posts 00:07:00 Unit 5: How to Create Standard Social Media Messages 00:14:00 Unit 6: How to Stay in Touch with Your Followers 00:13:00 Unit 7: How to Evaluate Your Social Media Campaigns 00:11:00 Assignment Assignment - Social Media Strategy for Business 00:00:00
Description: Social Media Marketing refers to the system of gaining traffic or attraction through social media. The Social Media Strategist Skills Training - Complete Video Course includes all the required information that you need to do for Social Media Marketing. In the course, you will learn the rise of social media, conducting and auditing market analysis, setting goals and selecting platforms, creating the social media policy and integrating marketing strategies. You will also know how to develop compelling content, popular platforms, and the ways of launching successful campaigns, the procedures of managing the community, customer service, and measuring, the system of analyzing and reporting. The course starts with analyzing the market and auditing social media. After these initial explanations, the course will help you to set goals and selecting platforms for social media marketing. Next, the course teaches the ways of creating social media policy and integrating marketing strategies. Finally, the course will help you to create an effective social media campaigns and the methods of promoting the campaign. Assessment: At the end of the course, you will be required to sit for an online MCQ test. Your test will be assessed automatically and immediately. You will instantly know whether you have been successful or not. Before sitting for your final exam you will have the opportunity to test your proficiency with a mock exam. Certification: After completing and passing the course successfully, you will be able to obtain an Accredited Certificate of Achievement. Certificates can be obtained either in hard copy at a cost of £39 or in PDF format at a cost of £24. Who is this Course for? Social Media Strategist Skills Training - Complete Video Course is certified by CPD Qualifications Standards and CiQ. This makes it perfect for anyone trying to learn potential professional skills. As there is no experience and qualification required for this course, it is available for all students from any academic background. Requirements Our Social Media Strategist Skills Training - Complete Video Course is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Career Path After completing this course you will be able to build up accurate knowledge and skills with proper confidence to enrich yourself and brighten up your career in the relevant job market. The Rise of Social Media What is Social Media FREE 00:18:00 The Growth of Social Media 00:10:00 Conducting Market Analysis Conducting Market Analysis 00:16:00 Auditing Social Media Auditing Social Media 00:26:00 Setting Goals and Selecting Platforms Corporate Culture and Social Media 00:12:00 Social Media Goals vs. Business Goals 00:10:00 Types of Social Media Platforms 00:08:00 Creating the Social Media Policy The Social Media Policy 00:40:00 Creative Commons 00:21:00 Integrating Marketing Strategies Brand Marketing 00:27:00 Keyword Selection 00:17:00 Developing Effective Content Content Marketing on Social Media 00:26:00 Content Development 00:23:00 Understanding the Popular Platforms Understanding the Popular Platforms 03:34:00 Launching Successful Campaigns Traditional Website Advertising 00:37:00 Social Media Documentation and Schedules 00:29:00 Project Management Software 00:39:00 Managing the Community The Community Manager Role 00:26:00 Importance of Voice Consistency 00:30:00 Providing Customer Service Organizational Customer Servicen 00:28:00 Social Media Triage 00:14:00 Online versus Personal Interactions 00:26:00 Measuring, Analyzing and Reporting Social Media Analytics 00:27:00 Goal Value 00:43:00 The Social Media Strategist Career The Social Media Strategist Career 00:21:00 Mock Exam Mock Exam- Social Media Strategist Skills Training - Complete Video Course 00:20:00 Final Exam Final Exam- Social Media Strategist Skills Training - Complete Video Course 00:20:00 Certificate and Transcript Order Your Certificates and Transcripts 00:00:00
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Social Media Marketing Introduction 00:30:00 Understanding the Value of Social Media Buzz and What It Can Do For Your Business 01:00:00 Developing a Winning Social Media Marketing Plan 01:00:00 Setup and Manage a Facebook Page That Works 01:00:00 Tweet Your Way to Online Prominence 01:00:00 Build Your Network with LinkedIn 01:00:00 Captivate Your Audience with YouTube 01:00:00 Conclusion 00:15:00 Social Media Management for Business Module One - Getting Started 00:30:00 Module Two - What is Social Media? 00:30:00 Module Three - Defining Your Social Media Policy (I) 00:15:00 Module Four - Defining Your Social Media Policy (II) 00:30:00 Module Five - Creating a Living Document 00:30:00 Module Six - Keeping an Eye on Security 00:30:00 Module Seven - Rules to Follow When Posting (I) 00:30:00 Module Eight - Rules to Follow When Posting (II) 00:30:00 Module Nine - Benefits of Social Media 00:30:00 Module Ten - The Pitfalls of Social Media 00:30:00 Module Eleven - Listen to Your Customers 00:30:00 Module Twelve - Wrapping Up 00:30:00 Activities 00:00:00 Facebook Marketing Basics Introduction to Facebook 00:15:00 Why You Should Care 00:15:00 Setting up a Facebook Page 00:30:00 How to Get More Likes for Your Facebook Page 00:30:00 Facebook Advertising 00:30:00 How Much Does Facebook Advertising Cost? 00:30:00 Marketing on Facebook 01:00:00 Create a Content Calendar 00:15:00 Understanding Edge Rank & the Art of Engagement 00:15:00 Twitter Marketing TWITTER FOR BUSINESS 00:15:00 TOP TWITTER TIPS 00:15:00 TWITTER IS 00:15:00 BUSINESS TERMS 00:15:00 WHY USE TWITTER FOR MARKETING 00:15:00 TWITTER MARKETING BASICS 01:00:00 TWITTER METRICS 00:30:00 YOUR BIO 00:15:00 WHEN TO TWEET 00:15:00 BUILDING YOUR COMMUNITY 00:15:00 GENERATING LEADS 00:15:00 REAL-TIME TWITTER MARKETING 00:15:00 ENGAGEMENT 00:15:00 TWETIQUETTE (TWEETING ETIQUETTE) 00:15:00 Social Bookmarking Introduction To Social Bookmarking 00:30:00 The Essential Benefits Of Social Bookmarking 00:30:00 Way To Use Social Bookmarking Correctly 00:30:00 Make Money Social Bookmarking 01:00:00 Identify The Social Bookmarking Competitors 00:15:00 Tips To Avoid Wrapping Traps 00:15:00 Refer A Friend Refer A Friend 00:00:00 Mock Exam Mock Exam- Complete Online Course on Social Media for Business 00:30:00 Final Exam Final Exam- Complete Online Course on Social Media for Business 00:30:00 Certificate and Transcript Order Your Certificates and Transcripts 00:00:00