Learn to use social media for marketing your business with the Social Media Marketing for Business Owners course. Gone are the days when a newspaper or leaflet was the only media for marketing. Here comes the age of social media. So, explore it and use it for your marketing. The course guides you how to connect your potential customers with social media and shows you the techniques for reaching new customers in the digital media. You will learn the procedures of marketing in the social media such as Twitter, Instagram, Facebook, LinkedIn, Google+, and Pinterest. Instead of these, the course guides you how to create a logo and cover photo for your social media. The power of branding, methods of engaging the audience and the techniques of creating a Sales Funnel will be discussed in the course. Shortly, you will master the marketing strategies for dominating the social media and able to connect your customers. What Will I Learn? Understand Facebook Marketing Strategies. Understand Twitter Marketing Strategies. Understand Instagram Marketing Strategies. Understand Pinterest Marketing Strategies. Understand LinkedIn Marketing Strategies Requirements Setup Business accounts with Facebook, Twitter, Instagram, Pinterest, and LinkedIn. Create a Logo, Cover Image, and Build Consistency across all social media. Students will need a website. I recommend Bluehost or Hostgator. Students should purchase Optimize Press plugin for WordPress. Introduction to Social Media 1a- Introduction to Social Media FREE 00:04:00 1b- Social Media Best Practices FREE 00:07:00 Facebook Marketing 2a- Introduction to Facebook 00:07:00 2b- How Facebook Works 00:07:00 2c- Gaining Followers 00:04:00 2d- Facebook Best Practices 00:06:00 2e- Facebook Groups 00:04:00 2f- Influencer Marketing 00:01:00 2g- Facebook Optimization 00:03:00 2h- Facebook Marketing (case study) 00:04:00 2i- Facebook Marketing (successful case study) 00:02:00 2 3a- Facebook Groups 00:06:00 2 3b- Facebook Group Ideas 00:03:00 2 3c- Managing Facebook Groups 00:03:00 2 3d- Monetize Groups 00:06:00 Twitter Marketing 3a- Introduction to Twitter 00:04:00 3b- How Twitter Works 00:06:00 3c- Social Media Synergy 00:05:00 3d- Twitter Best Practices 00:12:00 3e- Twitter Automation 00:06:00 3f- Twitter Analytics 00:02:00 3g- Twitter Influencers 00:03:00 3h- Twitter Growth 00:04:00 3i- Twitter Marketing (case study) 00:04:00 Instagram Marketing 4a- Introduction to Instagram 00:04:00 4b- Instagram Best Practices 00:10:00 4c- Gaining Followers on Instagram 00:05:00 4d- Instagram Influencer Marketing 00:07:00 4e- Instagram Tools 00:03:00 4f- Instagram Do's and Dont's 00:02:00 4g- Instagram Marketing (case study) 00:04:00 Pinterest Marketing 5a- Introduction to Pinterest 00:05:00 5b- How Pinterest Works 00:05:00 5c- Pinterest Marketing Strategy 00:08:00 5d- Gaining Followers 00:05:00 5e- Emulating Successful Brands 00:08:00 5f- Successful Pins on Pinterest 00:03:00 5g- Pinterest Marketing (case study) 1 week agoMore 00:02:00 Linkedin Marketing 6 1a- Linkedin Setup 00:04:00 6 1b- Linkedin for Business 00:04:00 6 2a- Company Page 00:06:00 6 2b- Groups 00:06:00 6 2c- Slideshare 00:09:00 6 2d- Linkedin Ads 00:07:00 6 2e- Premium 00:06:00 6 2f- Sales Navigator 00:06:00 6 3a- Automation 00:04:00 6 3b- Linkedin To-Do List 00:06:00 6 3c- Linkedin Not To-Do List 00:05:00 6a- LinkedIn 00:03:00 YouTube Marketing Strategies 7 1a- YouTube Marketing Plan 00:07:00 7 1b- Creating Engaging YouTube Videos 00:05:00 7 1c- YouTube Channel Best Practices 00:03:00 7 1d- Optimizing YouTube Videos 00:06:00 7 1e- Maximizing YouTube Income 00:03:00 7 1f- YouTube Channel (case study) 00:12:00 7 1g- YouTube Do's and Dont's 00:03:00 7 6c- YouTube 00:03:00 Reddit Marketing 8 1a- Introduction to Reddit 00:05:00 8 1b- Reddit Basics 00:08:00 8 1c- Strategies 00:11:00 8 1d- Content 00:08:00 8 1e- Self-Posts 00:03:00 8 1f- Advanced Strategies 00:06:00 Live Streaming 8A 1a- Live Streaming 00:03:00 8A 1b- Live Streaming 00:06:00 8A 1c- Strategy 00:06:00 8A 1d- Promotion 00:05:00 Google+ Marketing Strategies 8B 1a- Google Intro 00:03:00 8B 1b- Google Basics 00:04:00 8B 1c- Google Hangouts 00:03:00 8B 1d- Communities 00:04:00 Branding 9 6a- Branding 00:03:00 9 6b- Mission Statement 00:05:00 9 6c- Logo 00:06:00 9 6d- Promotion 00:03:00 9 6e- Delivering 00:07:00 9 6f- Success 00:04:00 Course Certification
Introducing the ultimate powerhouse bundle for mastering the art of Facebook & Instagram marketing! Are you ready to unlock the potential of these social media giants and take your business to new heights? Look no further because our comprehensive bundle has everything you need to succeed in the fast-paced world of digital marketing. Our comprehensive bundle will guide you through every process step, from building a solid social media marketing foundation to implementing effective strategies that drive results. Take control of your business's online presence, increase brand awareness, and drive meaningful engagement with our Facebook & Instagram marketing bundle. Enrol today and unleash your brand's full potential. The curriculum of the Facebook & Instagram Marketing Bundle are: Social Media Marketing Course -The Step-by-Step Guide Facebook Marketing Strategy for Business Instagram Marketing Masterclass Digital Marketing for Beginners to Advanced Learn to Drive Traffic into Sales through Digital Marketing Learning Outcomes: By completing this Facebook & Instagram Marketing bundle, you will: Master social media marketing strategies for both platforms. Build a solid online presence and brand identity. Drive targeted traffic and increase conversions. Utilise Instagram's visual storytelling power effectively. Understand fundamental digital marketing principles. Optimise sales funnels and conversion rates. The Social Media Marketing Course - The Step-by-Step Guide will be your blueprint for success. This course covers everything from creating captivating content to optimising your ads. You'll discover the secrets to building a solid online presence, increasing brand awareness, and driving meaningful engagement. Next up, the Facebook Marketing Strategy for Business course will take you deep into the world of Facebook advertising. With our interactive modules, you'll unlock the full potential of Facebook's advertising tools, targeting options, and analytics to create effective ad campaigns that reach the target audience and generate tangible results. But we don't stop there. Our Instagram Marketing Masterclass will empower you to harness the visual storytelling power of this platform. You'll learn how to curate an aesthetically pleasing feed, gain followers organically, and leverage Instagram's features to drive traffic and conversions. Digital Marketing for Beginners to Advanced takes you on a journey from the basics to advanced techniques. This course covers the entire Digital Marketing Landscape, from SEO and content marketing to email campaigns and influencer partnerships. Lastly, our Learn to Drive Traffic into Sales through Digital Marketing course will equip you with the skills to turn your marketing efforts into tangible revenue. You'll explore conversion rate optimisation, sales funnels, and customer journey mapping, ensuring every visitor becomes loyal. Take advantage of this opportunity to become a Facebook & Instagram marketing expert. Enrol in our bundle today and watch your sales soar. Let's make your mark in the digital world! CPD 50 CPD hours / points Accredited by CPD Quality Standards Who is this course for? This Facebook & Instagram Marketing course is ideal for: Business owners, entrepreneurs, and marketers. Small business owners are seeking an online presence. Content creators and influencers. Startups and e-commerce businesses. Marketing professionals and digital marketers. Individuals are interested in digital marketing. Career path Our Facebook & Instagram Marketing course will prepare you for a range of careers, including: Social Media Manager Digital Marketing Specialist Brand Manager Content Creator E-commerce Specialist Marketing Consultant Freelancer/Entrepreneur Professionals in this Facebook & Instagram Marketing field can expect a salary range of approximately £25,000 to £50,000 per year. Certificates Certificate Of Completion Digital certificate - Included Certificate Of Completion Hard copy certificate - Included You will get a complimentary Hard Copy Certificate.
Online Teaching and Social Media Marketing is yet another 'Teacher's Choice' course from Teachers Training for a complete understanding of the fundamental topics. You are also entitled to exclusive tutor support and a professional CPD-accredited certificate in addition to the special discounted price for a limited time. Just like all our courses, this Online Teaching and Social Media Marketing and its curriculum have also been designed by expert teachers so that teachers of tomorrow can learn from the best and equip themselves with all the necessary skills. Consisting of several modules, the course teaches you everything you need to succeed in this profession. The course can be studied part-time. You can become accredited within 7 hours studying at your own pace. Your qualification will be recognised and can be checked for validity on our dedicated website. Why Choose Teachers Training Some of our features are: This is a dedicated website for teaching 24/7 tutor support Interactive Content Affordable price Courses accredited by the UK's top awarding bodies 100% online Flexible deadline Entry Requirements No formal entry requirements. You need to have: Passion for learning A good understanding of the English language numeracy and IT Desire for entrepreneurship over the age of 16. Assessment The assessment is straightforward, you need to complete the assignment questions that will be provided to you at the end of the course, you can complete the assignment anytime you want. After you complete and submit your assignment, our tutors will assess your assignment and give you feedback if needed. After your assignment has been assessed and you have passed, you will be qualified and will be able to apply for a course completion certificate. Certification CPD Certification from The Teachers Training Successfully completing the MCQ exam of this course qualifies you for a CPD-accredited certificate from The Teachers Training. You will be eligible for both PDF copy and hard copy of the certificate to showcase your achievement however you wish. You can get your digital certificate (PDF) for £4.99 only Hard copy certificates are also available, and you can get one for only £10.99 You can get both PDF and Hard copy certificates for just £12.99! The certificate will add significant weight to your CV and will give you a competitive advantage when applying for jobs. Teaching Online Masterclass Section 01 - Build a Business Teaching Online Let's Start Teaching Online 00:10:00 Hardware and Software to Create Courses 00:03:00 Validating Course Subjects 00:04:00 Editing Videos 00:06:00 Section 02 - Discovering Sales Channels Creating Udemy Courses 00:10:00 Following Udemy Policies 00:20:00 Upload Course to Udemy 00:15:00 Publishing on Skillshare 00:13:00 Publishing to Skillsuccess 00:02:00 How to Signup for Amazon Video Direct to Publish Content 00:12:00 Additional Sales Channels 00:07:00 Section 03 - Student Engagement Customer Engagement 00:05:00 KPI's and Goals 00:05:00 Engaging Content 00:05:00 Customer Channels 00:02:00 Customer Needs 00:02:00 Brand Marketing 00:27:00 Customer Success 00:06:00 Customer Value 00:09:00 Section 04 - Copywriting Copywriting Intro 00:03:00 Headlines 00:06:00 Copywriting Basics 00:11:00 Offer 00:06:00 Closing 00:06:00 Basic Writing Skills 00:10:00 Sell the Sizzle 00:05:00 Writing Sales Copy 00:07:00 Conclusion 00:09:00 Section 05 - Coaching Introduction to Coaching Authority 00:04:00 Coaching Added Benefit 00:05:00 One-on-One Coaching 00:07:00 Group Coaching 00:07:00 Facebook Group Coaching 00:04:00 Email Coaching 00:05:00 Coaching Clients to Higher Income 00:04:00 Life Coaching 00:05:00 Promoting Coaching Services 00:04:00 Social Media Marketing Social Marketing Intro 00:01:00 Marketing On Facebook & Instagram 00:19:00 Marketing On Twitter & YouTube 00:14:00 Intro To Pinterest Marketing 00:01:00 Pinterest Marketing - Part 1 00:07:00 Pinterest Marketing - Part 2 00:16:00 Pinterest Marketing - Part 3 00:11:00 LinkedIn Marketing Intro 00:01:00 LinkedIn Marketing - Part 1 00:06:00 LinkedIn Marketing - Part 2 00:07:00 LinkedIn Marketing - Part 3 00:05:00 Intro To Split Testing 00:01:00 Split Testing - Part 1 00:10:00 Split Testing - Part 2 00:05:00 Split Testing - Part 3 00:09:00 Intro To Funnel Building 00:01:00 Funnel Building - Part 1 00:04:00 Funnel Building - Part 2 00:07:00 Funnel Building - Part 3 00:09:00
THE new way to learn social media. "It's the Netflix of social media training!"
About Course Unleash the Power of TikTok Marketing: Master the Art of Engaging Audiences and Driving Business Growth Harness the captivating potential of TikTok, the world's fastest-growing social media platform, to elevate your marketing strategies and achieve remarkable results. Learning Outcomes/Course Objectives: Understand the TikTok ecosystem: Delve into the intricacies of the TikTok platform, including its unique features, audience demographics, and user engagement patterns. Craft compelling TikTok content: Master the art of creating captivating videos that resonate with your target audience, utilizing TikTok's trending trends, challenges, and creative tools. Build a thriving TikTok community: Learn effective strategies to attract, engage, and grow your TikTok following, transforming casual viewers into loyal brand advocates. Leverage TikTok analytics: Gain insights into your TikTok performance using data-driven analytics, enabling you to optimize your content strategy and maximize campaign effectiveness. Integrate TikTok into your marketing mix: Seamlessly integrate TikTok into your overall marketing strategy, amplifying your brand's presence and driving measurable business outcomes. Target Audience: Business owners: Entrepreneurs and established business leaders seeking to expand their reach and connect with a wider audience on TikTok. Marketing professionals: Marketers eager to tap into TikTok's immense potential to enhance their brand awareness, generate leads, and drive sales. Content creators: Aspiring and experienced content creators seeking to master TikTok's unique format and create viral content that resonates with viewers. Anyone interested in social media marketing: Individuals passionate about exploring the latest social media trends and leveraging TikTok for personal or professional endeavors. Requirements: A TikTok account: Create a TikTok account to actively participate in the platform and apply the course learnings. Basic knowledge of social media marketing: Familiarity with social media marketing principles and best practices will enhance your understanding of TikTok marketing strategies. Enthusiasm and willingness to learn: An open mind and a willingness to experiment with TikTok's creative tools will fuel your success in this dynamic platform. Enroll today and embark on a journey to TikTok marketing mastery! What Will You Learn? Understand the TikTok ecosystem: Delve into the intricacies of the TikTok platform, including its unique features, audience demographics, and user engagement patterns. Craft compelling TikTok content: Master the art of creating captivating videos that resonate with your target audience, utilizing TikTok's trending trends, challenges, and creative tools. Build a thriving TikTok community: Learn effective strategies to attract, engage, and grow your TikTok following, transforming casual viewers into loyal brand advocates. Leverage TikTok analytics: Gain insights into your TikTok performance using data-driven analytics, enabling you to optimize your content strategy and maximize campaign effectiveness. Integrate TikTok into your marketing mix: Seamlessly integrate TikTok into your overall marketing strategy, amplifying your brand's presence and driving measurable business outcomes. Course Content Tiktok Marketing Introduction Chapter 1 Chapter 2 Chapter 3 Chapter 4 Chapter 5 Chapter 6 Chapter 7 Chapter 8 Chapter 9 Conclusion A course by eTrain Course Provider RequirementsA TikTok account: Create a TikTok account to actively participate in the platform and apply the course learnings.Basic knowledge of social media marketing: Familiarity with social media marketing principles and best practices will enhance your understanding of TikTok marketing strategies.Enthusiasm and willingness to learn: An open mind and a willingness to experiment with TikTok's creative tools will fuel your success in this dynamic platform. Audience Business owners Marketing professionals Content creators Anyone interested in social media marketing Audience Business owners Marketing professionals Content creators Anyone interested in social media marketing
Dive into the captivating realm of social media marketing with our Instagram Marketing course, your gateway to mastering the art of Instagram promotion. This comprehensive course is your key to unlocking the potential of Instagram as a marketing platform. We'll start with the basics, ensuring you have a solid foundation, and then delve into creating a powerful business account. Discover the magic of Instagram Stories and learn how to craft a content strategy that keeps your audience engaged. With insights into advertising, branding, and effective marketing campaigns, you'll elevate your Instagram game to a professional level. Whether you're a business owner, marketer, or simply eager to harness the power of Instagram, this course will equip you with the knowledge and skills to thrive in the dynamic world of social media marketing. Learning Outcomes Gain a deep understanding of Instagram and its marketing potential. Set up and optimize an Instagram business account for success. Create engaging and compelling Stories to captivate your audience. Develop a robust content strategy tailored to your target audience. Master advertising, branding, and growth strategies for effective marketing campaigns. Why choose this Instagram Marketing course? Unlimited access to the course for a lifetime. Opportunity to earn a certificate accredited by the CPD Quality Standards and CIQ after completing this course. Structured lesson planning in line with industry standards. Immerse yourself in innovative and captivating course materials and activities. Assessments designed to evaluate advanced cognitive abilities and skill proficiency. Flexibility to complete the Course at your own pace, on your own schedule. Receive full tutor support throughout the week, from Monday to Friday, to enhance your learning experience. Unlock career resources for CV improvement, interview readiness, and job success. Who is this Instagram Marketing course for? Entrepreneurs and business owners seeking to promote their brands on Instagram. Marketing professionals aiming to enhance their social media marketing skills. Individuals interested in pursuing a career in social media marketing. Anyone looking to boost their personal or business presence on Instagram. Students and learners eager to explore the world of social media marketing. Career path Social Media Manager: £20,000 - £50,000 Digital Marketing Specialist: £20,000 - £50,000 Content Strategist: £22,000 - £55,000 Marketing Manager: £25,000 - £60,000 Brand Manager: £25,000 - £60,000 Digital Advertising Specialist: £22,000 - £55,000 Prerequisites This Instagram Marketing does not require you to have any prior qualifications or experience. You can just enrol and start learning.This Instagram Marketing was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Certification After studying the course materials, there will be a written assignment test which you can take at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £4.99 Original Hard Copy certificates need to be ordered at an additional cost of £8. Course Curriculum Introduction to the Course Instagram introduction 00:01:00 Module 01: Basics of Instagram Basics of Instagram 00:09:00 Module 02: Setting Up an Instagram Business Account Part 01 Username Selection Business Account Setup for Instagram 00:06:00 Part 02 Setting Up the Profile 00:05:00 Module 03: Creating Stories Creating Stories 00:09:00 Module 04: Advertising and Promotions Advertising and Promotions 00:10:00 Module 05: Content Creating Strategy Content Creating Strategy 00:12:00 Module 06: Branding and Growth Strategy Branding and Growth Strategy 00:09:00 Module 07: Marketing Campaign Marketing Campaign 00:07:00 Module 08: Customer Feedback Is Gold Customer Feedback is Gold 00:07:00 Module 09: Rival Research and Reverse Engineering Rival Research and Reverse Engineering 00:06:00 Module 10: Utilising the Instagram Utilities Utilising the Instagram Utilities 00:08:00 Module 11: Some Tricks and Tips Part 01 The Importance and Tips of Instagram Marketing 00:04:00 Part 02 Productive Instagram Marketing Tips 00:12:00 Module 12: Instagram for Non-profits and Service Providers Instagram for Non-profits and Service Providers 00:06:00 Module 13: Current Trends and Issues Current Trends and Issues 00:05:00
Overview Internet is the main source of marketing today and Digital Marketing along with Social Media Marketing helps the business to stay alive in the digital world. Earlier companies use to spend a lot of money on traditional ways of marketing and still, they were not able to reach global clients. With the existence of Digital marketing, they are able to break the barriers to reaching global clients. With the use of Social Media Marketing and Digital Marketing organisations are able to reach every corner of the world and also it is very cost-effective. Digital Marketing encompasses various channels like Search Engine Optimisation, Social Media Marketing like usage of Facebook, Facebook marketing, Ad Words, and Email Campaigns and is list is longer. All these tools are used to cover global marketing. No matter where you are located in the world, your product can reach clients anywhere in the world. This course will help develop innovative social media strategies, and to boost brand awareness with rich content. With the effective analysis of campaign results, you'll be on track to exceed sales targets and advance your career with the latest social media marketing techniques.
Twitter for Business Certification Twitter is a widely-used social network that offers businesses a great opportunity to promote themselves and their products to customers around the world. Every day, millions of tweets are sent and received by over 330 million active users. In this course, you will discover how to use Twitter to grow your business, advertise your products and services, and engage your target audience. You will learn how to write captivating tweets and share compelling content that will engage your followers, increasing both brand awareness and profits as a result. You Will Learn: Why most businesses can benefit from building a Twitter presence. How to compose a tweet that will be shared among your target audience, and why you should consider adding other media alongside text. How to grow your follower numbers, attract people who may become customers, and promote your Twitter account offline. How to measure the true impact of your content, and monitor your influence on Twitter. The types of advertising options offered by Twitter, how to get started with Twitter Ads, and the benefits of using Twitter's Promote Mode. Benefits of Taking This Course: If you run a business, this course will help you put together a social media marketing strategy that will widen your customer base and drive sales. If you are in a marketing role, you will benefit from this overview of Twitter and its applications in a commercial context. You will develop a broader appreciation of the role social media can play in promoting a business. You will be able to make sensible decisions with regard to the time, money and effort you are willing to invest in Twitter-based marketing. You will gain a broader appreciation of the role Twitter plays in marketing and advertising in modern commerce.
[Updated: February 2024] ***Best Deal of the Market. Only for Today*** In today's interconnected world, over 95% of UK-based businesses recognise the paramount importance of online presence. Digital marketing isn't just the future - it's the beating heart of modern business strategies. The goal of our Digital Marketing Masterclass is to develop 'Ideas That Work' from advertising creative experts. To make your Digital Marketing learning journey easier, we are offering you the FIRST 3 LESSONS for FREE. Digital marketing has become exceptionally valuable as it has the potential to grow your business from scratch and make a profit in the process. The Advanced Diploma in Digital Marketing (Social Media Marketing, Google Ads, PPC, & SEO) Diploma Level 7 course includes all the most up-to-date digital marketing strategies and helps you to promote your products or business using various digital platforms. Through this course, you will equip yourself with a solid foundation in the core concepts of digital marketing. It ensures you learn all the essential skills and knowledge needed to exceed as a digital marketing professional. Broaden your knowledge of the basics of digital marketing, including the elemental characteristics, and its various strategies that empower you to develop and implement digital marketing strategies and drive sales eventually. The Advanced Diploma in Digital Marketing at QLS Level 7 now comes to you, accompanied by the 10 Premium Courses Bundle. Courses Are: Course 01: Level 7 Advanced Diploma in Digital Marketing (Email Marketing, Copywriting, Blogging. YouTube, Twitter, Instagram, Video Marketing) Course 02: Strategic Marketing & Planning Course 03: Content Management Strategy Course 04: Creative Writing Course 05: Digital Marketing - Growth Hacking Course 06: Pay per Click (PPC) Marketing for Lead Generating Course 07: Mobile Marketing Course 08: Search Engine Optimisation (SEO) Course 09: Sales and Marketing Course 10: Communication Skills What You Learn From This Advanced Diploma in Digital Marketing (Social Media Marketing, Google Ads, PPC, & SEO) Course: With the aid of this Digital Marketing course curriculum, you will gain a multitude of skills & knowledge, including - Familiarise yourself with the arena of digital marketing. Know what the target audience is & how to find your audience. Delve into the basics of brand identity & brand identity tools. Understand the importance of websites & email marketing. Have a clear knowledge of copywriting, blogging & SEO. Career Progression of Advanced Diploma in Digital Marketing (Social Media Marketing, Google Ads, PPC, & SEO): After completing this Advanced Diploma in Digital Marketing (Social Media Marketing, Google Ads, PPC, & SEO) course, you can progress towards- Professional Diploma in Digital Marketing Digital Marketing Professional Diploma CIM Diploma in Professional Digital Marketing COB Certified Digital Marketing Manager Student Testimonials - What Our Students Say! ''Extremely good delivery and very educational!!!'' Reviewed by Benampeta Lukuna ''Hi, I hope you are well my name is Rukhsar this is my first time starting an online course it's very very amazing and interesting'' Reviewed by Rukhsar Hanif ''Excellent content. Very well explained. Certainly recommended.'' Reviewed by Denis Jackson So enrol now in this Digital Marketing course today to Advance your career! The relevance & intricacy of digital marketing roles has grown over time. Course Curriculum of Level 7 Advanced Diploma in Digital Marketing Introduction Define Your Business & Target Audience Brand Identity Websites Email Marketing Copywriting, Blogging & SEO YouTube Video Marketing Facebook Groups Facebook Pages Facebook Ads Facebook Retargeting Facebook For Local Business (SMM) Google AdWords Twitter Instagram Pinterest LinkedIn Periscope Social Media Live Streaming Podcasting Quora Google Analytics Conclusion CPD 300 CPD hours / points Accredited by CPD Quality Standards Module 01: Introduction to Digital Marketing 14:35 1: Introduction Video Preview 01:19 2: Digital Marketing Preview 02:16 3: DMM Intro Preview 01:33 4: Digital Marketing Strategy in 10 Minutes Preview 09:27 Module 02: Define Your Business & Target Audience 44:53 5: Define your Purpose 04:03 6: Case Studies 05:26 7: Positioning Your Brand 04:06 8: Case studies - Positioning 03:06 9: Unique Selling Proposition 06:01 10: Personality 01:50 11: Case Study - Personality 06:54 12: Find Your Audience 04:57 13: Validate Your Business 08:30 Module 03: Brand Identity 51:37 14: Intro Brand Identity 02:27 15: Case Study - 3 Company Styles 04:44 16: Free Branding Tools 07:40 17: Learn Canva in 10 Minutes 10:35 18: Learn Photoshop in 30 Minutes 26:11 Module 04: Websites 3:03:56 19: Intro to Websites 03:40 20: Choose a Domain Name 05:29 21: Intro to WordPress Lessons 01:15 22: Purchase Hosting and Install WordPress 06:00 23: Navigating WordPress 06:07 24: Install and Activate Themes 06:34 25: Add a Static Home Page 04:09 26: Editing a Page & Change the Site Title 17:06 27: Add and Edit a Menu 05:42 28: Publishing website 01:41 29: Writing a New Post & Organizing Your Blog 09:13 30: Blog Page Design - Excerpts vs Full Content 01:01 31: YouTube Videos 03:44 32: Customise the Sidebar 04:47 33: Add Site Icon with a Plugin 02:26 34: Make Your Website Responsive and Mobile Friendly 03:28 35: Customise Footer Information 03:28 36: Find, Install, and Activate Plugins 07:19 37: Backing Up Your Website 04:48 38: Securing Your Site from Attackers 04:52 39: Make Your Site SEO Friendly 05:37 40: Make Your Website Faster 04:34 41: See your Google Analytics in WordPress 05:06 42: Block Spam with Akismet 03:14 43: Pretty Link Redirects & Link Shortener 02:59 44: WordPress Commenting Systems & Plugins 05:08 45: Secure Contact Forms in WordPress 07:08 46: Free Email Marketing in WordPress 10:59 47: Add Social Sharing Buttons 06:51 48: What Pages Do You Need- 08:42 49: Design a Home Page that Works 08:54 50: The Start Here and About Page 06:15 51: The Resource Page 05:40 Module 05: Email Marketing 58:54 52: Email Marketing 06:52 53: Email Marketing Tools 04:10 54: Lead Magnets 07:27 55: Where to put opt-in forms 05:35 56: Segmenting and Tagging Your Subscribers 05:11 57: Email Sequences 13:06 58: Better Email Subject Lines 03:54 59: Using Analytics to Improve Emails 07:06 60: Case Study - 100 Subscribers in Less Than 1 Week 05:33 Module 06: Copywriting, Blogging & SEO 39:51 61: Copywriting Basics 02:20 62: A.I.D.A- 05:31 63: Case Study of a Sales Page 08:15 64: 10 Commandments of Copywriting 06:42 65: Write Better Headlines 05:21 66: Write Quality Articles 06:18 67: Optimize Your Website SEO 05:24 Module 07: YouTube 1:36:12 68: Digital Marketing - Intro to YouTube 06:39 69: Digital Marketing - Case Study - YouTube Sales Funnel 04:43 70: YouTube SEO - Watch Time vs. Views 03:34 71: Keyword Research for YouTube Videos 05:39 72: Start Your New Channel 03:00 73: Channel Art and Icon 07:23 74: Channel Description 02:42 75: Customise Your Channel Design 04:27 76: Add a Channel Trailer 02:29 77: YouTube Channel Settings and Verification 06:35 78: Upload Defaults, Featured Content, and Channel Branding 06:02 79: Uploading Videos + Titles, Tags, Description 11:41 80: Cards and End Screens 07:53 81: Use YouTube Analytics to Grow Your Channel 06:09 82: Quickly Respond to Fans with the Community Tab 02:18 83: Live Streaming with YouTube Live 04:07 84: Free Music on YouTube Live 01:38 85: Create a YouTube Ad. 05:10 86: Spy on Competition with Social Blade 04:03 Module 08: Video Marketing 2:05:26 87: Digital Marketing - Intro to Video 03:36 88: Video Equipment for Beginners 08:29 89: Tools to Make Your Videos More Professional 04:02 90: Structure a Video that Sells 04:19 91: Intro to Video Production Bootcamp 01:04 92: What Makes a Great Video? 03:18 93: What Type of Video Should You Make? 02:48 94: Great Video Ideas 05:05 95: Plan Your Video 03:31 96: The Pre-Production Checklist 04:04 97: Introduction 01:35 98: Camera Options 06:00 99: Microphone Options 04:37 100: Lighting Options 01:56 101: Editing Tools 02:11 102: Exposing Your Shot 05:26 103: Compose Your Shots 04:26 104: Filming Yourself 01:09 105: Getting the Right Shot 03:43 106: Choose a Background 02:32 107: My Office Video Setup 02:55 108: Exposing with DSLR and Mirrorless Cameras 06:31 109: Focus with DSLR and Mirrorless Cameras 02:36 110: Know Your Lenses 03:36 111: Shoot with Your Webcam 05:50 112: Stabilise Your Shots 02:58 113: Record Great Screencast Videos 04:21 114: Choose the Right Microphone 03:21 115: Record Better Audio in Any Environment 01:27 116: Lavalier Microphones 02:48 117: Shotgun Microphones 00:55 118: Recording Audio with Your Computer 01:33 119: Lighting for Video 01:04 120: Use Natural Light 04:14 121: Three-Point Lighting 07:26 Module 09: Facebook Groups (Social Media Marketing) 25:44 122: Digital Marketing - 9.1 Intro to FB Groups 02:20 123: Create Your Group - Walk Through 11:26 124: Tips for a More Engaged Facebook Group 08:24 125: Scheduling Posts, Live Video, and More 03:34 Module 10: Facebook Pages (Social Media Marketing) 2:23:58 126: Why Facebook Pages are Important for your Business 06:27 127: Creating a Stunning Facebook page for your business 08:57 128: Adding Essential Information to your Facebook Page 10:39 129: Selecting your Profile Image 04:30 130: Creating Professional Facebook Cover Image for your Pages 12:04 131: Creating a Captivating Facebook Page Description Using The Ads. 02:43 132: Getting Your Facebook Page Username 02:46 133: Facebook Page Apps to Increase Fans Engagement 08:05 134: Top 9 Ways to Monetise Your Facebook Page 11:59 135: Exploring Publishing Tools 10:12 136: Scheduling Facebook Posts 04:43 137: Follow Your Competitors on Facebook 11:01 138: How to guarantee your fans see all your posts 09:33 139: Facebook Insights 12:19 140: Promoting your Facebook Page 10:34 141: Four Unlimited Sources of Royalty Free Image 12:19 142: Turn Any Image Into a Clickable Facebook Post 05:07 Module 11: Facebook Ads (Social Media Marketing) 1:01:29 143: Introduction to Facebook Ads 01:13 144: Introduction to the Facebook Ads Manager 05:54 145: Setting up your Facebook payment account 01:54 146: Defining your Facebook Target Audience 12:14 147: Level 1 - Creating the Ad 05:24 148: Level 1 - Boosting Your Post 08:37 149: Level 2 - Creating Your Ad in the Ads Manager 11:24 150: Tips to Have Your Ad Approved 03:25 151: Analysing Results 11:24 Module 12: Facebook Retargeting (Social Media Marketing) 51:08 152: The Importance of Facebook Retargetting 04:51 153: Creating a Facebook Pixel 05:29 154: Installing Pixel In WordPress 04:32 155: Installing Pixel In A Non-WordPress Website 02:27 156: Pixel Testing 03:53 157: Creating Your First Audience With Pixel 03:41 158: Facebook Pixel Advanced Audience Creation 13:46 159: Message - Your Audience Is Too Small 01:50 160: Creating Your Optimised Fb Ad With The Pixel 10:39 Module 13: Facebook For Local Business (SMM) 34:48 161: How Facebook Ads Can Help Your Local Business 06:24 162: The Plan For Your Local Business 07:33 163: Reaching People Around Your Business 10:23 164: Creating Your Local Business Ad 10:28 Module 14: Google AdWords 1:10:12 165: Digital Marketing - Google AdWords For Your Business 01:47 166: How AdWords Works 02:54 167: Example Of Ads That We Are Creating 04:28 168: Setting Up Your Adwords Account 06:51 169: Exploring The AdWords Interface 05:14 170: Discovering The Best Keywords 11:15 171: Creating A Google AdWords Search Campaign 06:10 172: Creating An Ad Group And Adding Keywords 03:43 173: Selecting Your Audience 03:33 174: Choosing Your Bid Setting For Google AdWords 04:21 175: Finalising Your Google AdWords Ad 06:15 176: Managing Your Google Ads Campaigns And Analytics 03:02 177: Creating A YouTube Ad With Google AdWords 09:57 178: Your Next Steps 00:42 Module 15: Twitter (Social Media Marketing) 1:37:45 179: Digital Marketing - The Way Twitter Can Help Your Business Growth 01:47 180: Choosing The Best Username Or Twitter Handle 06:27 181: 4 Tips For Choosing Your Twitter Handle 02:01 182: Creating A Twitter Account 04:53 183: Creating An Outstanding Twitter Profile Page 03:46 184: Adding Your Profile And Header Photo 09:33 185: Writing An Optimised Bio 10:43 186: Pin The Most Important Tweet For Your Bio 06:18 187: Connecting With Other Influencers 05:37 188: Twitter Hashtags 05:42 189: Growing Your Twitter Presence With Jooicer 09:04 190: Add Twitter Buttons To Your Website 09:58 191: Add Twitter Widgets To Your Website 06:51 192: Twitter Ads - Creating Your Ads Account and Campaign 09:32 193: Twitter Ads - Adding your Payment Method 01:21 194: Twitter Ads - Creating other Twitter ads 02:20 195: Twitter Ads - Promoting a Tweet 01:52 Module 16: Instagram (Social Media Marketing) 1:15:38 196: Instagram for Business: Defining The Strategy 04:21 197: Create an Instagram for Business profile 03:52 198: Building a Killer Instagram Profile 02:42 199: Building a Killer Instagram Profile - 2 03:57 200: Building a Killer Instagram Profile - 3 05:04 201: Building a Killer Instagram Profile - 4 01:33 202: Accessing the Ads Manager 02:37 203: Creating your First Instagram Ad 03:58 204: Creating Your Instagram Ad 07:45 205: Important Tips to Have a Successful Ad on Instagram 04:47 206: Mistake 1 02:19 207: Mistake 2 01:14 208: Mistake 3 02:01 209: Mistake 4 00:52 210: Mistake 5 01:04 211: Mistake 6 00:51 212: Tools To Create Instagram Photos 04:22 213: Creating Viral Instagram Photos 13:20 214: Adding Your Logo or Website to your Instagram Post 04:51 215: Instagram Live and Instagram Stories 04:08 Module 17: Pinterest (Social Media Marketing) 1:15:02 216: Why Pinterest And How It Can Your Business Grow 03:16 217: Opening A Pinterest Business Account 03:15 218: Linking Pinterest With Your Website 04:56 219: Linking Pinterest With Other Social Media Platforms 02:04 220: Optimising Your Pinterest Profile 08:52 221: Creating Boards 09:22 222: Using Secret Boards 03:00 223: The Powerful Pinterest Notification 01:18 224: Adding Pinterest Chrome Extension 03:22 225: Adding Pinterest To Your Website 13:37 226: Pinterest Ads - Getting started 03:03 227: Pinterest Ads Pinterest Ads Panel Overview 02:46 228: Creating a Pinterest Ad 13:06 229: Creating Pinterest Ads Fast 03:05 Module 18: LinkedIn (Social Media Marketing) 1:27:54 230: Digital Marketing - Welcome to LinkedIn Marketing 01:40 231: Setting Up a LinkedIn Account 06:26 232: Adding Experience & Skills to Your LinkedIn Account 03:21 233: Adding A Professional Background Photo 04:07 234: Adding Media To Your LinkedIn URL 06:00 235: Changing Your LinkedIn URL 03:30 236: Adding Your Website To LinkedIn 06:23 237: Creating Shareable Content On LinkedIn 04:08 238: LinkedIn Company Pages Examples 05:29 239: Creating a LinkedIn Company Page 02:22 240: Managing Your LinkedIn Company Page 07:08 241: Getting $50 in LinkedIn Ads Credits 02:40 242: LinkedIn Ads Introduction 02:57 243: Creating a LinkedIn Sponsored Content Ad. 11:47 244: Waiting for LinkedIn Ad Approval 00:46 245: Creating a LinkedIn Text Ads Campaign 06:52 246: Creating a LinkedIn Sponsored In Mail Campaign 09:09 247: LinkedIn Campaign Manager 03:09 Module 19: Periscope (Social Media Marketing) 06:18 248: What is Periscope 01:07 249: Optional Equipment 05:11 Module 20: Social Media Live Streaming 1:55:04 250: Basic Equipment for Social Media Streaming 08:42 251: Planning An Irresistible Live Streaming Session 09:43 252: Facebook Live Basics 05:03 253: Facebook Live Session From Your Smartphone 06:47 254: Sharing Your Facebook Live Sessions 02:43 255: Three Ways To Reuse Your Facebook Live Sessions 05:27 256: YouTube Live Basics 02:18 257: Running A YouTube Live From Your Smartphone 04:40 258: Instagram Live 04:08 259: Periscope Live 03:17 260: Introduction to OBS Broadcaster Software 03:19 261: Setting up your OBS Software 10:57 262: Using OBS Studio Mode 04:52 263: Facebook Live Streaming with OBS 12:24 264: YouTube Live Streaming with OBS 06:59 265: Simultaneous Streaming to Facebook, YouTube and Periscope 15:41 266: Other Awesome Software For Live Streaming 08:04 Module 21: Podcasting 22:53 267: Podcasting Intro 03:11 268: Podcasting Tools 06:41 269: Hosting Your Podcast with Libsyn 07:28 270: Submitting Podcast to iTunes 02:18 271: Validate Your Podcast Work 00:57 272: Outsourcing Your Podcast Work 02:18 Module 22: Quora 06:17 273: Quora Basics 02:57 274: Finding the Right Questions, and Optimize Your Answer 03:20 Module 23: Google Analytics 42:51 275: Setting Up Google Analytics 05:33 276: Navigating the Google Analytics Dashboard 06:34 277: Know Your Audience with Analytics 05:35 278: User Acquisition and Behavior Flow 13:18 279: See Where Visitors Click with Page Analytics 04:41 280: User Behavior and Site Speed 04:00 281: Setting Up Goals 03:10 Module 24: Conclusion 02:46 282: Conclusion 01:46 283: Final Words. 01:00 Assessment - Digital Marketing (Optional) 02:00 284: Assignment On - Advanced Diploma in Digital Marketing at QLS Level 7 02:00 Order Your Certificate 02:00 285: Order Your CPD Certificate 01:00 286: Order Your QLS Endorsed Certificate 01:00 Additional Resources 01: Strategic Marketing & Planning 1:55:03 287: Module 1: An Introduction to Strategic Planning 08:25 288: Module 2: Development of a Strategic Plan 15:12 289: Module 3: Strategic Planning for Marketing 08:01 290: Module 4: Strategic and Marketing Analysis 09:25 291: Module 5: Internal Analysis 15:54 292: Module 6: External Analysis 15:03 293: Module 7: Market Segmentation, Targeting and Positioning 11:55 294: Module 8: Approaches to Customer Analysis 15:09 295: Module 9: Approaches to Competitor Analysis 15:59 Additional Resources 02: Content Management Strategy 1:49:59 296: Module 01: Introduction to Content Management 08:32 297: Module 2: Content Management System (CMS) 17:14 298: Module 03: Basics of Content Management Systems 17:52 299: Module 04: Content Strategy 17:37 300: Module 05: Content Marketing 15:30 301: Module 06: Content Marketing Tools and Tactics 16:49 302: Module 07: Content Marketing Strategy 16:25 Additional Resources 03: Digital Marketing - Growth Hacking 12:35 303: Growth Hacking 12:35 Additional Resources 04: Pay per Click (PPC) Marketing for Lead Generating 17:43 304: Lead Generation using PPC Campaigns 03:19 305: Purpose of PPC Marketing 03:15 306: Benefits of PPC Marketing 03:43 307: Use of 20+ PPC & Lead Generations Tools 02:53 308: Planning of Cost & Budgeting of PPC & Google Ads 04:33 Additional Resources 05: Search Engine Optimisation (SEO) 15:46 309: Search Engine Optimization 15:46 Additional Resources 06: Mobile Marketing 13:55 310: Mobile Marketing 13:55 Additional Resources 07: Sales and Marketing 16:44 311: Sales & Marketing 16:44 Additional Resources 08: Communication Skills 13:13 312: Communication Skills 13:13 Who is this course for? This bundle is ideal for: Students seeking mastery in this field Professionals seeking to enhance their skills Anyone who is passionate about this topic Requirements A stable internet or data connection for your learning device is needed to enrol in this Course. Career path Digital Marketing course will help you to bloom as- Content Strategist/Copywriter: £25,000 - £45,000 Per Year Digital Marketer: £25,000 - £50,000+ Email Marketer: £25,000 - £45,000 SEO & SEM Expert: £30,000 - £60,000+ Social Media Manager: £25,000 - £50,000+ Certificates Certificate Accredited by CPDQS Digital certificate - Included After completing all gift courses you are enable to order your Free PDF Certificates from us. Advanced Diploma at QLS Level 7 Hard copy certificate - £139 Show off Your New Skills with a Certificate of Completion After successfully completing the course, you can order an original hardcopy certificate of achievement endorsed by the Quality Licence Scheme. The certificate will be home-delivered, with a pricing scheme of - 139 GBP inside the UK 149 GBP (including postal fees) for International Delivery Certificate Accredited by CPDQS Upon finishing the course, you need to order to receive a Certificate Accredited by CPDQS that is accepted all over the UK and also internationally. The pricing schemes are: 29 GBP for Printed Hardcopy Certificate inside the UK 39 GBP for Printed Hardcopy Certificate outside the UK (International Delivery)
Embark on a transformative journey into the dynamic realm of digital marketing, where innovation meets strategy, and possibilities unfold at every click. Picture yourself mastering the intricacies of the digital landscape, navigating through the riveting modules designed to elevate your understanding of the ever-evolving online sphere. In a world where attention is the new currency, arm yourself with the knowledge that transcends trends and unlocks the secret vaults of customer engagement. Key Features: CPD Certified Free Certificate from Reed CIQ Approved Developed by Specialist Lifetime Access Dive into the depths of Growth Hacking, where creativity collides with analytics, sculpting a path that extends beyond conventional boundaries. Unravel the artistry behind Customer Journey, decoding the seamless flow that captivates and converts. From the alchemy of Google Adwords to the symphony of SEO, each module is a chapter in the saga of digital mastery. Immerse yourself in the vibrant tapestry of Social Media Marketing, where platforms like Facebook, Instagram, Twitter, and YouTube become your canvases, and every post is a stroke of strategic brilliance. Let the currents of Email and Mobile Marketing guide you, and harness the power of Content Marketing to shape narratives that resonate in the hearts and minds of your audience. Join us, not merely to learn but to embark on a quest where you become the architect of digital excellence, a maestro orchestrating the future of marketing in a connected world. Elevate your understanding, amplify your impact, and let the journey begin. Course Curriculum Module 01: Digital Marketing Foundations Module 02: Legal Landscape in Digital Marketing Module 03: Unleashing Growth Strategies Module 04: Crafting Seamless Customer Journeys Module 05: Decoding Google Adwords Module 06: Advanced Strategies in Adwords Module 07: Search Engine Optimization (SEO) Mastery Module 08: Strategic Social Media Marketing Effective Email MarketingMastering Facebook MarketingLeveraging Instagram for MarketingStrategic Twitter MarketingDominating YouTube MarketingNavigating Mobile Marketing StrategiesContent Marketing Excellence Learning Outcomes: Understand fundamentals of Digital Marketing for strategic online presence. Comprehend legal requirements governing digital marketing practices for ethical campaigns. Master Growth Hacking techniques to fuel rapid business expansion. Map and optimize Customer Journeys for enhanced user experience. Gain expertise in Google Adwords, from basics to advanced strategies. Implement effective SEO, Social Media, and Content Marketing strategies. CPD 10 CPD hours / points Accredited by CPD Quality Standards Module 01: Digital Marketing Foundations 18:48 1: Module 01: Digital Marketing Foundations 18:48 Module 02: Legal Landscape in Digital Marketing 19:18 2: Module 02: Legal Landscape in Digital Marketing 19:18 Module 03: Unleashing Growth Strategies 12:35 3: Module 03: Unleashing Growth Strategies 12:35 Module 04: Crafting Seamless Customer Journeys 12:57 4: Module 04: Crafting Seamless Customer Journeys 12:57 Module 05: Decoding Google Adwords 15:07 5: Module 05: Decoding Google Adwords 15:07 Module 06: Advanced Strategies in Adwords 16:25 6: Module 06: Advanced Strategies in Adwords 16:25 Module 07: Search Engine Optimization (SEO) Mastery 15:46 7: Module 07: Search Engine Optimization (SEO) Mastery 15:46 Module 08: Strategic Social Media Marketing 1:55:43 8: Effective Email Marketing 19:01 9: Mastering Facebook Marketing 17:55 10: Leveraging Instagram for Marketing 20:22 11: Strategic Twitter Marketing 13:43 12: Dominating YouTube Marketing 15:27 13: Navigating Mobile Marketing Strategies 13:55 14: Content Marketing Excellence 13:20 15: CPD Certificate - Free 01:00 16: Leave A Review 01:00 Who is this course for? Marketing Professionals seeking digital expertise enhancement. Entrepreneurs aiming to leverage online platforms for business growth. Small Business Owners aiming to strengthen their digital marketing competence. Aspiring Digital Marketers looking to build a career in the field. Individuals keen on mastering SEO, Social Media, and PPC strategies. Career path Digital Marketing Manager SEO Specialist Social Media Strategist PPC Specialist Content Marketing Manager Email Marketing Coordinator Certificates Digital certificate Digital certificate - Included Reed Courses Certificate of Completion Digital certificate - Included Will be downloadable when all lectures have been completed.