18 Social Media Marketing courses

Overview Internet is the main source of marketing today and Digital Marketing along with Social Media Marketing helps the business to stay alive in the digital world. Earlier companies use to spend a lot of money on traditional ways of marketing and still, they were not able to reach global clients. With the existence of Digital marketing, they are able to break the barriers to reaching global clients. With the use of Social Media Marketing and Digital Marketing organisations are able to reach every corner of the world and also it is very cost-effective. Digital Marketing encompasses various channels like Search Engine Optimisation, Social Media Marketing like usage of Facebook, Facebook marketing, Ad Words, and Email Campaigns and is list is longer. All these tools are used to cover global marketing. No matter where you are located in the world, your product can reach clients anywhere in the world. This course will help develop innovative social media strategies, and to boost brand awareness with rich content. With the effective analysis of campaign results, you'll be on track to exceed sales targets and advance your career with the latest social media marketing techniques.

Develop true expertise with our DMI Specialist, Learn social strategy, research and content from industry Skills Experts. Get the latest platform knowledge and strategies including Tik-Tok, Twitch and WeChat. Course Overview Develop true expertise and learn every aspect of Social Media Marketing across 10 modules of interactive content such as Facebook, LinkedIn, Snapchat, YouTube and Instagram. Gain relevant and deep knowledge of social strategy, research and content from industry skills experts. Become a certified social media marketing specialist: Join over 200,000 members around the world, working for some of the world’s top companies using DMI to keep their careers and skills relevant. 81% of our members have been promoted upon completion of one of our courses and 53% have got a salary increase. Get certified with the DMI SPECIALIST digital marketing certification and become a professional digital marketer. Get world class, specialist knowledge and insight: Develop true expertise with our DMI Specialist, Learn social strategy, research and content from industry Skills Experts. Get the latest platform knowledge and strategies including Tik-Tok, Twitch and WeChat. With 10 modules focused on every aspect of social media marketing, DMI Specialist is the most comprehensive Social Media Course available anywhere. Program learning outcomes and content: What Will I Learn? Get the know-how, experience and the insights to be able to work and speak with authority in this face-paced industry. In short, you’ll be a skilled digital marketer, capable of building digital marketing strategies from scratch. We’ve added 8 new soft skill lessons to give you the most industry ready certification available, anywhere. Who is this for? The DMI Specialist Social is for individuals who are responsible for social media marketing campaigns. This includes: • Digital marketing generalists • Marketing Specialists • Marketing Managers • Content creators • Social media consultants • Individuals pursuing profession in social media marketing. • Anyone who wants a career change Course Content: Social Research: Just who are your audience? What do they do, think, feel, eat, love, hate and ‘like’? And what do they think about you? Knowledge is power. And both knowledge and power are fascinating. This module gives you the research techniques to know your audience, and cultural and industry trends. Every day the very people you want to reach throw up gigantic amounts of data. Without the right tools and thinking, it’s a critical mass of meaningless banality. With the right tools and thinking, you have insight deep into hearts and souls. Delve into these tools and put them to use, including the new Google Analytics 4 platform. Social Content: Facebook kittens. Twitter debates. Instagram filters. People can’t get enough content on social media – so better content means better opportunities. So, what does your audience want to see, like and share? With streamlined planning, clever strategy and targeted scheduling, putting the right content in front of the right people is no longer a shot in the dark! Now, you can create amazing content formats that capture the attention of audiences across all social platforms. You can strategize and plan using cutting-edge tools that make your channels stand out from all the others. This module covers the various content formats across platforms, the power and practice of scheduling content and how you can bring it all together with super strategies. Facebook, Instagram and Pinterest: Facebook, Instagram and Pinterest are powerhouses of the social media world. They provide you and your brand with the chance to interact with your customers across the globe at scale. But, each of them has unique features, analytics, and quirks. The module gives you a deep understanding of how these platforms work, how to make your brand stand out in these different spaces, and why you need a spread of messaging across each to succeed. • Build an active, engaged and captive community across each channel. • Create compelling and clever ads that target your audience at the right time. • Use analytics to understand what your audience is doing. Then tweak your content to resonate in all the right ways. • Master the key features of each channel to advertise, strategize and optimize. • Manage each platform so you get the best reach and results. • Reach billions of social loving people every day! Twitter: Twitter marches to its own drum in the social media world – less post and wait, more what’s happening right now. It’s a platform that allows your audience to see, report and comment on world events in almost real-time. It’s also a place where the audience is young, wealthy and educated. Twitter literally challenges you to be ‘more clever’, and this module shows you how. • What a successful Twitter account looks and acts like. • How to use Twitter Ads Manager to advertise effectively. • The right Twitter Ad format for your campaign. • Using Twitter Analytics to react and connect better. • How to create more Tweet-friendly content – snappy, shareable and short. • When to post for maximum impact and engagement. LinkedIn: This module will introduce you to the platform and show you how to use features such as Company pages and Showcase pages, to create a stellar presence for your company – and gain a deep understanding of what that means on LinkedIn. You will understand the unique advertising features and content formats on offer such as Text ads, Sponsored ads, Sponsored InMails, Display ads, and the aptly named Dynamic ads. See what best practice means on this platform, strategize like a CEO and measure the effectiveness of your campaigns. Linkedin can be a tricky platform to master as the tone is hard to crack. But do Linkedin well and your competitors will be scrambling to copy you! You’ve got this – because we do. YouTube & Social Video: YouTube because you have eyes to see. And a picture speaks a thousand words – and this being social, should inspire a few thousand too. Social video is one of the most awesome tools in your new bag of digital tricks. And video is no longer the preserve of guys with film study degrees. This superpower is now yours, and here we give you all the tech and thought basics to make it happen, including how to set up and manage a YouTube channel and create strategies that don’t treat creativity like a buzzword. Learn how video sits within the rest of your mix across platforms, build your online audience and use advertising and analytics for visual campaigns that mesmerise. • Set up and manage a dynamic YouTube channel. • Get creative with social video strategies that engage and convert. • Learn how video sits within the rest of your social media mix. • Build and develop your online audience in a way that benefits your brand. • Use advertising and analytics to deliver mesmerizing visual. Social Apps: If you’re looking to create a buzz online, then social apps are the place to be. Think fun, engaging, and ‘out of the box’ as that’s what these platforms are made for and audiences flock to them (particularly a young demographic). Discover how to use TikTok, Snapchat, WeChat, WhatsApp, and Twitch to tune into your audience effectively. Take a dive into features and understand how to manage content to make the most of everything you post. You’ll also understand how to advertise on the apps that suit your brand. Plus, take inspiration from the best by seeing what campaigns worked and why, so you can TikTok your way to social success. Social Commerce and Affiliate Marketing: With so many eyes on social media, it pays (literally) to know how to market and sell your products online. Social commerce happens when an astute marketer combines the best of social media with the best of e-commerce. You’ll explore the ins and outs of social commerce along with how to create a successful online shop. The latest tactics and tools will be covered so you can make social buying seamless from the first click to the last. You’ll also explore how to optimize paid commerce activity – including cart abandonment – to get the best results. Looking for a way to earn extra money while you grow? Use your social media to tap into affiliate marketing – a great way to earn commission by promoting another company’s products or brand you admire. When it comes to influencing, social media allows you to think BIG. Tap into the world of social influencers by connecting and collaborating with people that think like you. Or reach out to your influencer crush and shine a light on your brand by getting into their social feed. Social Customer Service: One of the best dynamics of social media is how it manages to be collective – the thoughts of billions – yet also personal (it’s about what I ‘like’). This leaves scope for important personal interaction – meaning social customer service is an opportunity for your brand to stand out. This module examines the customer experience. It looks at how to break your audience down into buyer personas so you know them better – and so serve them better. It shows you which platforms do service best and how. Need a social customer service strategy? – no problem. Want to understand how to manage social customer service effectively? – that’s easy. Not sure how to measure and analyze customer service performance? – well, you will now! This module focuses on your customer’s happiness so you can build a contented online community. An audience that feels connected to your brand, so they’ll tell everyone else how great it really is. Social Strategy: So, you have the skills, tools, followers, know-how, tech, smarts and big ideas. Now learn to tie it all together with cutting-edge social strategies practiced by the world’s leading brands. And work out how your social offering sits with – or carries – the rest of your marketing mix. Here we look at planning a dynamic social media strategy that works for you. We dive into setting objectives and social KPIs so you know what you want and can track how you’re getting there. Social media and content production budgets are also explored so you put your money in the places that work, rather than those that don’t. Turn your social media dream into a reality by crafting a social strategy that lets you and your brand sparkle. DURATION 8-10 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate

This advanced certification drills deep into the latest thinking to develop true digital marketing expertise. Course Overview This advanced certification drills deep into the latest thinking to develop true digital marketing expertise. Learn about Digital Strategy, CX, Search Marketing, Social Media, Leadership and more. Get world class, knowledge and insight: DMI EXPERT is our postgraduate level 140-hour course with an advanced, professional certification. It delivers breadth and depth of understanding of digital marketing and provides the learner with the digital and research skills to work at a management or strategic level. This certification is credit rated at level 11 on the Scottish Credit and Qualifications Framework and awarded 120 credit points by the SQA (Scottish Qualifications Authority), which is comparable to a postgraduate diploma awarded by a UK university. Program learning outcomes and content: What Will I Learn? We give you the thinking and tools to become a leading player on the digital stage. Create powerful and dynamic digital strategy, and access modern, career-defining training covering all key digital marketing disciplines. Course Content: Social Media Marketing: Learn how to create engaging content on social media and how to plan, execute, optimize and report on social media marketing campaigns across the key social platforms. • Social Research • Social Content • Facebook, Instagram, Pinterest • Twitter • LinkedIn • YouTube & Social Video • Social Apps • Social Commerce & Affiliate Marketing • Social Customer Service • Social Strategy Strategy and Planning: Gain all the key skills and practices associated with planning a successful digital strategy. Everything from digital channels, marketing automation, budgeting, analytics and digital leadership. • Digital Communications v Traditional Communications • Marketing automation and CRM • Budget and Resourcing • Big Data & Analytics • Strategy Formulation and Plan • Digital Communications & Channels • Omnichannel tactics CX, eCommerce and CRO: Learn the key concepts underpinning website optimization, conversion rate optimization and effective e-commerce for every business requirement. Build highly effective user experiences for your customers. • Website Optimization • UX Research & Design • E-Commerce Strategy • Applied E-Commerce • Graphic Design Essentials for Marketers Search and Digital Channels: Plan, implement, refine and report on search marketing campaigns. Drive traffic across all digital channels. Taught directly by Neil Patel and DMI’s experts, you’ll gain knowledge from people who actually use these tactics in the field. • SEO Setup & Content • SEO Workshop • Paid Search & Display Advertising • Measurement with Google Analytics • Email Marketing Strategy • Applied Email Marketing • SEO for ecommerce Digital Selling: Recognize the value of social selling and incorporate digital techniques to better engage with customers and prospects to drive increased conversion rates. • Fundamentals of Social Selling • Finding & Targeting Prospects • Attracting Customers • Closing & Retaining • Increasing Engagement Essential Skills: Gain all the essential skills all marketers, professionals and business leaders need to work effectively, productively and professionally in a collaborative business environment. • Project Planning • Creativity Skills • Personal Skills • Working With Others Leadership and Management: Develop practical skills and techniques that you can use to think strategically, build effective teams, deal with conflict and crisis and persuade and influence others. • Thinking Strategically • Building Effective Teams • Dealing with Conflicts and Crises • Persuading and Influencing DURATION 52 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate

Boost your career and stay relevant with the world’s most recognized Digital Marketing diploma. Continuously updated content means you’ll get cutting-edge digital marketing and soft skills, always. Course Overview Boost your career and stay relevant with the world’s most recognized Digital Marketing diploma. Continuously updated content means you’ll get cutting-edge digital marketing and soft skills, always. Learn Google Ads, social media marketing, SEO and much more. Become a certified digital marketing professional with DMI. Program learning outcomes and content: What Will I Learn? You will be armed with the know-how, the experience and the insights to be able to work and speak with authority in this fast-paced industry. In short, you’ll be a skilled digital marketer, capable of building digital marketing strategies from scratch. Who is the DMI Pro for? • Traditional Marketers or Marketing Executives who want to play a bigger, sharper game • Marketing Managers and Senior Management • Graduates with no plans to wait around • Small Business Owners who want to grow • Career Changers • Entrepreneurs who want to be more entrepreneurial • Whoever needs to create and apply a digital marketing strategy for their organisation Course Content: Introduction to Digital Marketing: What’s it all about? How do you reach customers? How can traditional and digital media work together? What’s the difference between inbound and outbound marketing? This module takes you through the basics, keeping things clear and actionable: • Principles of Digital Marketing • Digital Research • Developing Objectives • Cultural Research • Connecting with the Customer Social Media Marketing: Bring your brand story to life on all the right platforms. Learn how to grow and engage a community around your offering. Define your audience and give them more to care about. There is so much to ‘like’. • Key Social Platforms for Digital Marketing • Growing and Engaging an Audience • Developing Data-Driven Audience and Campaign Insights • Setting up a Social Media Experience for a Business • Creating and Optimising Social Media Campaigns Paid Search (PPC) using Google Ads: Develop Pay-Per Click skills using Google Ads, bid auctions and build your targeting strategy. Optimise campaigns, track conversions, and measure your ROI. • Fundamentals of Paid Search • Search Campaign Management • Paid Search Campaign Measurement • Paid Search Campaign Creation with Google Ads Email Marketing: Your email list is one of your most powerful assets. Learn how to manage and segment your data, test headlines and maximise open rates and ROI. We also cover marketing automation and the importance of data management regulations. • Email Marketing Fundamentals • Email Design • Testing and Optimising an Email Campaign • Tools and Strategy • Creating an Effective Email Campaign • Marketing Automation Analytics with Google Analytics: This module helps you unleash the capability of your data. Discover what your customer wants, likes, needs and does. Understand how they use your website, set up goals and monitor conversions. • Web Analytics Fundamentals • Creating and Configuring a Google Analytics Account • Monitoring Campaigns with Google Analytics Reports • Setting Goals with Google Analytics • Analysing and Recording Google Analytics Data • Using Google Analytics 4 Content Marketing: This module teaches you how to create content that speaks to people, at the right time and via the right channels. Understand what works for you by tracking and measuring performance. • Content Marketing Concepts and Strategy • Developing a Content Marketing Plan • Publishing and Distributing Content • Using Content Research to Find Opportunities • Creating and Curating Content • Metrics and Performance • Establishing Content Intent Search Engine Optimisation (SEO): Search Engine Optimisation is all about getting on that first Google page, staying top of the list and top of mind. Develop keyword strategies, understand the kind of content that attracts users, optimise rankings and then convert visitors to customers. • SEO Fundamentals • Keywords and SEO Content Plan • Measuring SEO Performance • Aligning SEO and Business Objectives • Optimise Organic Search Ranking Display and Video Advertising: Learn how to set up, manage and optimise your YouTube channel. Target, test and develop your use of the Google Display Network and get creative with visual formats. • Fundamentals of Display and Video Advertising • Google Display Network and Video Ad Formats • Creating and Managing a YouTube Channel • Creating Display and Video Campaigns • Targeting Display and Video Campaigns • Measurement and Optimisation • Reporting on Display Campaign Website Optimisation: What makes a winning website? This module gives you the skills to create a simple, well-designed, optimised WordPress site that not only looks good but also delivers for your business. • Web Design and Website Optimisation • Design Principles and Website Copy • Publishing a Basic Website • User-Centered Design and Website Optimisation • Website Metrics and Developing Insight Digital Marketing Strategy: Underneath your digital activity, you need solid objectives. This module helps you to build a clear vision of your strategy, and makes it actionable with budget, channel and media plans, KPIs and more. • Digital Strategy Fundamentals • Setting Strategy Objectives and KPIs • Digital Strategy Research • Developing a Creative Strategy • Executing a Digital Marketing Strategy • Communicating a Digital Marketing Strategy • Forecasting performance DURATION 8-10 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate

Develop true Digital Marketing Strategy expertise with DMI Specialist. Learn digital communications, analytics, marketing automation and budget & strategy formulation from Industry Skills Experts. Course Overview This dynamic online Diploma in Digital Strategy & Planning course covering topics in digital communications, analytics, marketing automation and budget & strategy formulation giving you the skills, know-how, strategy and techniques to be that change. Here is power. The power to influence. To speak to billions of people. Specialization is for when you don’t just want to play the digital marketing game anymore, you want to drive it. To change it. the DMI SPECIALIST online Digital Strategy and Planning certification is perfect for you to become an online digital marketer. Become a member and connect to the industry and white-hot opportunities. Here is power. The power to influence. To speak to billions of people. What’s New? Develop true Digital Marketing Strategy expertise with DMI Specialist. Learn digital communications, analytics, marketing automation and budget & strategy formulation from Industry Skills Experts. Learn every aspect of Digital Marketing Strategy across 9 modules of interactive learning to give you a highly relevant and deep knowledge of digital strategy, all wrapped up with the world’s most recognized digital marketing certification on completion. Program learning outcomes and content: WHAT WILL I LEARN? We give you the thinking and tools to become a leading player on the digital stage. Create powerful and dynamic digital strategy. See it manifest into real world, business-changing action. The modules are building blocks – of knowledge, of your vision, of the leading Certified Digital Marketing Specialist – Digital Strategy & Planning that is you. Here is what you need to know. Course Content: Introduction: We bring science to thought. We have created the 3i Framework which is designed to help you select the best digital strategy for your organisation and make it happen. The 3i is smart and rigorous. It’s transformative. And you shall be impressed. This module introduces this nifty piece of brainwork. Later modules expand on it. • The fundamental concepts underpinning the DMI 3i Methodology. • The how-to’s of business strategy development. • Key components in an effective digital strategy. • Strategic management, a long-sighted look at lasting, growing success Traditional Communications: In this model, we explore how the marketing classics still anchor any campaign – yet the contemporary digital campaign is a far more fantastical vessel. We look deep into how our tech is changing the consumer experience, and how we must respond. Digital Communications: We are living through extraordinary times. The opportunities are as big, sprawling and diverse as the World Wide Web. The challenge too is bigger. Markets are sophisticated and fragmented. Now, more than ever, thy most know thy consumer (and thy digital channels). Here we look at: the fundamentals of digital communications planning, improving ROI, understanding your audience. Where can they be found? How to engage them? Budgeting for your digital strategy and effective resources reviewing, measuring, and analysing your digital strategy. Digital Channels: Facebook, Linkedin, Instagram, Twitter, Snapchat and so on. They multiply and they proliferate. Yet in this great distraction and fragmentation, there is also great opportunity. This module covers: inbound and outbound strategies, cross media planning, the digital channel mix, and mobile marketing social media marketing. Content marketing that is relevant, timely and riveting the what, how and why of search engine marketing email marketing, affiliate marketing, and marketing automation display and video advertising best practice. Because we have eyes to see. Marketing Automation: Automation doesn’t beat inspiration but it sure makes a marketeer’s life easier and more exciting. Here is superpower, working quieting and perfectly under your orders, night and day. See how smart businesses are sharpening their edge with CRM software for better sales enablement, lead nurturing and way more. Budget & Resourcing: Money makes marketing go round. But value is where it’s at. This model goes deep on how to hit max ROI for any given budget. Then some consideration for that other precious resource, human talent. Explore: • Key factors to consider when planning a marketing budget. • Setting that marketing budget. • How to monitor and optimize a budget during campaign, execution. • The human element. • Recruit, train and keep top people. Big Data & Analytics: The Big Data & Analytics module will provide you with a broad understanding of Big Data, Advanced Analytics and Artificial Intelligence. You will learn the fundamental frameworks and understand how cutting-edge analytics tools are being used to help businesses succeed wildly. Digital Leadership: We are living in extraordinary times, which call for extraordinary leaders. That means you. You shall lead the transition from the remnants of traditional marketing and into the brave, new digital marketing world which you are helping to invent. And you shall lead with razor-sharp thought and strategy. You shall take your brand and your organisation to places yet undreamed of. Strategy Formulation & Plan: By now, you’ll have come a long way. You are (almost) ready to go forth, carve out new and unexplored neural pathways and digital markets. You are standing on the very edge of the leading-edge, and you are just about ready to spread those new digital super-wings and soar. But first, the ultimate strategy module; the ultimate in strategy. DURATION 8-10 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate

Why Join Digital Marketing Training Course at Osborne Training Osborne Training is well Recognised for quality Regular Lectures led by Industry Expert Tutors Unlimited Access to the State of the Art Virtual Learning Campus Exclusive Access to High quality study materials Flexible payment option available Join Digital Marketing Training course as Pure Online or Blended with Classroom Delivery Access to Digital Marketing Internship for 3 months at the end of the training Unlimited Tutorial Support from expert tutors Get a Student Discount Card from NUS* Get a Free Tablet PC for limited period* Practical Hands-on Projects, Practical focused Assignments and Group-work for greater skills enhancement and understanding real life issues for real life problems Once you complete the bookkeeping course, you will get a certificate from Osborne Training confirming your professional Digital Marketing Qualifications. What jobs could I qualify for? Senior Digital Marketing Manager Digital Marketing Coordinator Executive Digital Marketing Strategist Digital Marketing Consultant In these roles, you could earn on average more than £40,000 annually (source: Reed Salary Checker, UK). Moreover, many go on to become successful (Millionaire sometime) entrepreneur by offering Digital Marketing services or formulating successful Digital Marketing Strategy for their own business. Digital Marketing Qualifications Digital Marketing Qualifications at Osborne Training are developed in Association with Google. Osborne Training offers Total Digital Marketing Course which combines all major skills required to be a successful Digital Marketeer and you also have option to join a complementary Internship at the end of your course. In joining the Total Digital Marketing Course at Osborne Training, you will make one of the greatest decision of your career and can look forward to a successful career in digital marketing. Digital Marketing Course Overview Total Digital Marketing Course covers major areas of Digital Marketing to make you completely ready for the digital era. The Digital Marketing course comes with optional Internship at the end of the training making you highly employable. Practical focused and hands-on approach of the training method helps you to be ready to offer real life solutions for real life problems. Digital Marketing Training Course Content Basics of marketing Marketing In Digital Era All About Web Search Engine Optimization Search Engine Marketing Affiliate Marketing Social Media Marketing Email marketing and nurturing (inbound) Mobile app marketing Content marketing Web, mobile and app analytics Growth Hacking Creating robust digital marketing strategy

Generating new leads and new business can be both time-consuming and frustrating. It's not easy - it takes skill, careful preparation and the creation of effective models and methods, even perhaps using formal approaches and scripts. Once generated, a new lead or enquiry must also be carefully managed to maximise the potential revenue it can generate. But it's crucial to get it right. If your company can afford not to worry about getting new business - congratulations! If your company is completely confident that it is performing at peak potential in generating new leads - again, congratulations! But if your company is working in the real world, couldn't your team do with some help, to become even just that little bit more effective, to make the process just that little less painful? This highly practical, intensive workshop gives sales teams the proven strategies and tactics they need to build a sustainable new business pipeline. This course will help participants: Develop a clear and consistent process for new business development and lead-generation Master the secret of effective new business development and lead-generation - 'only sell the appointment or next stage of the sales process, not your product or service' Set and achieve the right level of new business development and lead-generation activity to achieve your personal and organisational sales goals Apply the key principles of effective prospecting and pipeline management using a proven toolkit and approach Overcome the most common 'put-offs' when conducting telephone or face-to-face business-development and lead-generation activities Develop an engaging telephone voice and manner - and a 'networking personality' Qualify potential opportunities with more accuracy on a consistent basis Prioritise opportunities and manage their time when sourcing new business Discover online sources of leads, contacts and referrals Overcome psychological blocks to cold or warm calling - theirs and the client's Identify potential prospects - and decision-makers and influencers within target prospects - with greater accuracy Make outbound sales or appointment calls with improved confidence, control and results Improve the conversion of calls to appointments by using more effective questions and sales messages Get past gatekeepers and assistants more effectively Make the most of your CRM software and systems 1 Online marketing - what works! Workshop overview and learning objectives Choosing your social media channels LinkedIn for sales and marketing Designing and implementing an effective new business email campaign online Creating a lead-generation strategy online - with case studies Avoiding common mistakes in social media marketing Case study: 'Best practice in social media sales and marketing' Using blogs and video-based marketing (eg, YouTube) New trends and how to keep your finger on the 'social media' pulse Twenty essential websites and online marketing tools 2 Making appointments by telephone Planning the call, telephone techniques, integrating with email and online marketing Developing a clear and consistent process to appointment-making Setting and achieving the right level of telephone activity to achieve your appointment goals Applying the key principles of effective prospecting and pipeline management generation, using a proven toolkit and approach Overcoming the most common 'put-offs' to seeing or engaging with you Overcoming psychological blocks to cold or warm calling - yours and the client's Identifying potential prospects - and decision-makers and influencers within target prospects - with greater accuracy Making outbound sales or appointment calls with improved confidence, control and results Improving conversion of calls to appointments by using more effective questions and sales messages The five keys to developing an engaging telephone voice and approaching manner 3 Power networking Strategies for networking and B2B referral-based marketing The importance, and different types, of networking How to work a room - preparation and strategy Communication dynamics in networking - the power of the listening networker Assumptions when networking Business networking etiquette Making connections, asking for cards, contact details and referrals, gaining follow-up commitments Building relationships - follow-up and follow-through 4 Developing new leads Strategies for first-time sales calls Gaining rapport and opening first-time and new business sales calls effectively Advanced consultative selling - questioning techniques to quickly and efficiently uncover opportunities, need areas and preferences Presenting your solution to a new or first-time customer - creating an enthusiastic and compelling personalised and persuasive summary of your proposal Value message - differentiate your solutions clearly and accurately, with tailored value statements Presenting the right initial USPs, features and benefits and making them relevant and real to the customer Smart ways to position price, emphasise value and be a strong player without being the cheapest or leading on price Learn and use advanced techniques to determine customer needs, value and decision-making criteria in depth on a first-time call 5 Organised persistence - CRM and prospect-tracking Organised persistence - sales tracking, following up on 'sleeping' customers, gaining referrals, time and territory management Maintaining a good database for maximising new business ROI Developing a contact strategy with different types and levels of contact Analysing your contact base using state-of-the-art software and tools Making the most of your CRM systems and solutions Understanding that your attitude makes a difference when sourcing new business Setting SMART objectives for new business development and lead-generation Practical exercise - setting personal development and business goals Time management tips to improve daily productivity New business pipeline management strategies for peak sales performance 6 Workshop summary and close Practical exercise - developing your new business action plan Review and feedback

Our students will receive theoretical knowledge and practical skills for six key facial areas using dermal fillers and anti-wrinkle techniques for the face to ensure they understand the importance of facial harmony and balance. Our goal at the Cosmetic College is to deliver the highest quality training in dermal fillers using the safest and most up-to-date techniques. Our Essential dermal filler training courses are carried out in small groups. This enables us to provide you with a training programme tailored to your needs, with more time and emphasis on the hands-on practical sessions. Course Prerequisites This course is suitable for those with or without a medical background. It is designed to allow the student to seek employment or start their own business upon completion. At a minimum, students will be required to be qualified with one or more of the following: Medically trained as a nurse, doctor or dentist with current registration with the NMC, GMC or GDC. NVQ Level 3 in Beauty Therapy, ITEC or HND 12 months of needling experience 6 Months of micropigmentation experience and Anatomy & Physiology Level 3 Please note that if your qualification does not appear above, we offer a fast-track access course for those new to the industry.  Course Agenda A mixture of online study, virtual lectures and practical onsite sessions A series of online and onsite assessments 3 days training program Course Structure This course is held over five days of intensive theory and practical sessions. All courses are kept intimate with a maximum of 4 students per course. Course Agenda Anatomy and physiology of the face Infection control Sharps and hazardous waste training First aid and anaphylaxis training Introduction to dermal filler injection techniques Elective and emergency dissolving Start Business up (How to set up a business, insurance, stockist, social media, managed, join our Instagram group) Injection techniques practice Danger zones training Vessels, muscles, fat pads workshop Professional live demonstrations Legal requirements, obtaining consent with consultation techniques and documentation Practical training Clinical setup procedures Areas Covered (Dermal Filler) Lips Nasolabial Folds (Smile lines) Marionette lines Areas Covered ( Anti-Wrinkle) Glabella lines Cross feet Frown Lines Professional Kit Dermal filler (For Training purposes) Numbing cream Massage gel Chlorhexidine pre-injection wipes Sterile treatment packs Gloves Surgical face masks Skin marker pencils Ice pack Consultation forms Course Benefits Student Benefits Comprehensive Training: By enrolling in this package, you will receive comprehensive training in two highly sought-after aesthetic treatments. You will gain in-depth knowledge about dermal fillers and anti-wrinkle injections, including the underlying anatomy, injection techniques, safety considerations, and client assessment. This comprehensive training will make you a confident and skilled practitioner in these treatments. Hands-on Experience: Our training package emphasises hands-on experience to ensure that you develop the practical skills necessary to perform dermal filler and anti-wrinkle injection treatments. Under the guidance of experienced instructors, you will have the opportunity to practice these techniques on models, allowing you to refine your skills and build confidence in delivering safe and effective treatments. Diversify Your Skill Set: By enrolling in this package, you will expand your skill set and offer a wider range of services to your clients. Dermal fillers and anti-wrinkle injections are versatile treatments that can address multiple aesthetic concerns, including volume loss, wrinkles, and fine lines. By mastering these techniques, you can cater to a broader client base and meet their individual needs. Enhanced Professional Credentials: Completing the Dermal Fillers and Anti-Wrinkle Training Package will enhance your professional credentials in the aesthetics industry. You will receive certifications for both dermal fillers and anti-wrinkle injections, which will validate your expertise and demonstrate your commitment to providing high-quality treatments. This can elevate your professional reputation and help you attract new clients. Client Benefits Comprehensive Treatment Options: Clients seeking facial rejuvenation and anti-aging solutions will benefit from your ability to offer both dermal fillers and anti-wrinkle injections. These treatments can address a wide range of concerns, including volume loss, deep wrinkles, and fine lines. By providing comprehensive treatment options, you can tailor your services to meet each client's unique needs and goals. Natural-Looking Results: With your comprehensive training, you will be able to deliver natural-looking results to your clients. Dermal fillers can restore lost volume, enhance facial features, and create a more youthful appearance. Anti-wrinkle injections can relax facial muscles and smooth out wrinkles, resulting in a more refreshed and rejuvenated appearance. Clients will appreciate your ability to achieve subtle and harmonious enhancements. Professional and Safe Treatments: Clients will have peace of mind knowing that you have received professional training in dermal fillers and anti-wrinkle injections. Your knowledge of the underlying anatomy, injection techniques, and safety considerations will ensure that treatments are performed with precision and care. Clients can trust that they are in safe hands and will receive high-quality treatments. Earning Potential Expanded Client Base: By offering both dermal fillers and anti-wrinkle injections, you can attract a wider range of clients seeking various aesthetic treatments. This can lead to an increase in client bookings and revenue potential. Client Retention and Referrals: Satisfied clients who receive effective and natural-looking results are more likely to become repeat customers. They may also refer their friends, family, and acquaintances to experience your services. Client retention and referrals can significantly contribute to your earning potential. Stay Competitive in the Industry: The demand for dermal fillers and anti-wrinkle treatments continues to grow as more individuals seek non-surgical options for facial rejuvenation. By mastering these techniques, you position yourself as a skilled practitioner in a competitive market. This can help you attract new clients and stay ahead of the competition

Our students will receive theoretical knowledge and practical skills for 3 key facial areas using dermal fillers techniques for the face to ensure they understand the importance of facial harmony and balance. Our goal at the Cosmetic College is to deliver the highest quality training in dermal fillers using the safest and most up-to-date techniques. Our Essential dermal filler training courses are carried out in small groups. This enables us to provide you with a training programme tailored to your needs, with more time and emphasis on the hands-on practical sessions. Course Prerequisites This course is suitable for those with or without a medical background. It is designed to allow the student to seek employment or start their own business upon completion. At a minimum, students will be required to be qualified with one or more of the following: Medically trained as a nurse, doctor or dentist with current registration with the NMC, GMC or GDC. NVQ Level 3 in Beauty Therapy, ITEC or HND 12 months of needling experience 6 Months of micropigmentation experience and Anatomy & Physiology Level 3 Please note that if your qualification does not appear above, we offer a fast-track access course for those new to the industry.  Course Agenda A mixture of online study, virtual lectures and practical onsite sessions A series of online and onsite assessments 1 day online webinar followed by 2 days onsite training program Course Structure All courses are kept intimate with a maximum of 4 students per course Course Agenda Anatomy and physiology of the face Infection control Sharps and hazardous waste training First aid and anaphylaxis training Introduction to dermal filler injection techniques Elective and emergency dissolving Start Business up (How to set up a business, insurance, stockist, social media, managed, join our Instagram group) Injection techniques practice Danger zones training Vessels, muscles, fat pads workshop Professional live demonstrations Legal requirements, obtaining consent with consultation techniques and documentation Practical training Clinical setup procedures Areas Covered (Dermal Filler) Lips Nasolabial Folds (Smile lines) Marionette lines Professional Kit Dermal filler (For Training purposes) Numbing cream Massage gel Chlorhexidine pre-injection wipes Sterile treatment packs Gloves Surgical face masks Skin marker pencils Ice pack Consultation forms Course Benefits Student Benefits Comprehensive Knowledge: By enrolling in this training, students will gain in-depth knowledge about dermal fillers, including facial anatomy, product selection, injection techniques, and patient assessment. This knowledge will provide a solid foundation for performing dermal filler treatments effectively and safely. Practical Skills: The course includes hands-on training, allowing students to develop practical skills in administering dermal fillers. Through supervised practice on live models, students can refine their techniques and gain confidence in delivering natural-looking results. Professional Advancement: Acquiring expertise in dermal fillers can significantly enhance a student's career prospects in the aesthetics industry. Client Benefits Natural-Looking Results: Clients can expect natural-looking results from trained professionals who have a thorough understanding of facial anatomy and the skill to administer dermal fillers effectively. The training ensures that students are equipped to enhance facial features and address specific concerns with precision. Safety and Care: Clients can have confidence in the skills and knowledge of practitioners who have undergone comprehensive training. Trained professionals prioritise client safety, follow proper hygiene protocols, and provide appropriate aftercare instructions. Earning Potential Earning potential and salary in the field of dermal fillers can vary depending on several factors, including geographic location, experience, and the number of clients. As professionals gain experience and build their reputation, they may have the potential to earn a competitive income. It's important to note that individual earning potential may vary and is influenced by various factors in the aesthetics industry. Additionally, continuing education and expanding your skill set by taking advanced courses and staying updated with the latest techniques and trends can also contribute to your earning potential. This allows you to offer a wider range of services and attract more clients seeking specialised treatments. Frequently Asked Questions Is prior experience required to enrol in the course? No, this course is suitable for both beginners and experienced practitioners. It provides a comprehensive foundation in dermal fillers, covering essential knowledge and practical skills. Are live models provided for the practical training? Yes, live models will be provided for the practical training sessions. This allows you to practice your skills under the guidance and supervision of experienced instructors.

Launch your Detailing Career Combining two of our syllabus levels into a 5-day period, this course has been specially created to accommodate those travelling from further afield, and international detailer training. UK Detailing Academy's recommended syllabus path remains that structured learning over a longer period remains the most effective way to deliver vocational education. It's the reason we disagree with supposed one-week 'master detailer' courses in principle, there's just too much information in a short space of time. However, we recognise that, for some, the logistical challenges can be both burdensome and financially off-putting. With that in mind, we have taken the decision to introduce an allowance to book Levels One and Two of our detailer syllabus back to back for those travelling long distances to attend. Attendees will still need to complete the coursework and take the online exams for both levels in order to achieve our certification. For more information on the syllabus of both courses, please read through the full course description below. Notes: Mondays are the only start day available online as this is a 5-day course. If you need to start on another day due to travel and run over into the following week, please contact us to discuss. To book this course using Paypal Credit, please contact the office as it exceeds the advertised maximum payment limit, which we can then negotiate. Combining two of our syllabus levels into a 5-day period, this course has been specially listed to accommodate those travelling from further afield and international detailer training. UK Detailing Academy's recommended syllabus path remains that structured learning over a longer period remains the most effective way to deliver vocational education. It's the reason we disagree with supposed 5-day 'master detailer' courses in principle. However, we recognise that for some the logistical challenges can be both burdensome and financially off-putting. With that in mind, we have taken the decision to introduce an allowance to book Levels One and Two of our detailer syllabus back to back for those travelling long distances to attend. Attendees will still need to complete the coursework and take the online exams for both levels in order to achieve our certification.   The aim of Level One is ideal for those just about to, or have recently entered the detailing industry, or those who wish to reset and refresh their skills. the aim is to familiarise the candidate with the processes and maintenance of vehicles from a professional and business view, teaching the foundations of correct vehicle cleaning up to the final familiarisation of entry-level dual action machine polishers. Business practices and health and safety are explored covering areas such as pricing, marketing, SDS and environmental conformity. Along the way topics covered will be: Washing stages Wash media Environmental considerations Drying methods Bonded contamination and its removal Wheel care and maintenance Glass and hard surfaces Engine bay cleaning Vulnerable surfaces Efficiency and process PPE and safety Clothing and working practices Risk assessment Chemical knowledge Van set-ups Interior detailing Leather and soft surface care Fillers/glazing Dual action machine polishers intro Minor defect identification Paint types LSPs Final presentation Marketing Conflict resolution and customer care Financing Insurance Pricing and quotes Business Administration Memberships Social Media Manual handling Safe working practices Pre-work inspection Level 2 Following your introduction skills learnt in Level One you will be progressing onto more advanced machine polishing and cleaning techniques. Machines introduced at this level include forced rotation dual action polishers, every inception of Dual action polishers, both in throw and size. We'll also look at pad types, heavy cutting options and defect identification to assess what can be rectified and how. Interiors are explored in greater depth with higher yield services with dry steam cleaning, odour removal, leather protection and treatment, and stain removal with the associated chemistry. • Pad types • Compound grades • Rubber and plastic protection • Coatings after-care • Polymer and PTFE exterior LSPs • Glass sealants • Troubleshooting • Accreditations • Financial management • Insurance • Marketing • Pricing • Spot Sanding • Targeting your customer base • Safe working practice • Workshop planning • Intermediate chemical knowledge • Efficiency and time management • Matt finishes • Environmental considerations • Advanced cleaner chemistry • Bonded overspray and concrete • LSPs • Engine bay detailing • Plastic trim restoration • Odour removal • Steam cleaning • Stain removal & chemical principles • Fabric and leather protection • Paint types and their principles • Long and short throw DA machines • Forced action machines • Lighting • Defect identification All levels are accompanied by a full course booklet to revisit topics covered when needed. Practical assessment takes place as part of the original training session, at the end of the course you will be assigned a (manageable) series of case studies and exercises to complete over the period of 3 months to cement the knowledge. There is then an externally assessed online exam, to ensure there are no weaker/problem areas and to assess the candidate's knowledge. After which the Level One and Two accreditations are awarded and you can either progress or choose to practice the skills gained with ongoing support. We would again stress that, if able to attend both courses separately, candidates are likely to better retain the information delivered. However, if logistics are a challenge, then this is the ideal course to get your detailing career started.   Course Length 3 Days (0930 - 1600) Group Size One-to-One Location UK Detailing Academy, 2 Purlieus Barn, Ewen, Cirencester, GL7 6BY Experience / Qualification Open to all Refreshments or Lunch Refreshments included