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672 Social Media Management courses

Social Media Strategy and Content Planning for Hypnotherapists

By The Hypnotherapy Business club

Social Media Strategy and Content workshop for professional hypnotherapists. Presented by Elle Cloke of We Do Social Media and The Social Media Gym.

Social Media Strategy and Content Planning for Hypnotherapists
Delivered OnlineJoin Waitlist
£24

Content Marketing Level 2

By Course Cloud

Content Marketing Level 2 Course Overview Take your digital content strategy to the next level with our Content Marketing Level 2 course — a hands-on, instructor-led training designed for learners who want to deepen their understanding of content creation, video production, SEO, email marketing, and social media management. Whether you're a budding marketer, small business owner, or creative professional, this course equips you with the practical tools and techniques needed to build authority, attract an audience, and drive conversions. From optimising blog articles for SEO to scheduling your posts using HootSuite, this course covers it all with real-time examples and actionable strategies. Learn at your own pace, develop career-ready skills, and earn a CPD-accredited certificate to showcase your growth in the competitive digital marketing space. Extra Included: Lifetime Access Free Student ID Card Learning Outcome Understand the step-by-step process of planning and outlining high-quality content Learn tools and best practices for recording professional video and audio Discover cost-effective ways to create a high-quality content background Master email marketing strategies like Soap Opera and Seinfeld sequences Optimise articles for SEO using readability tools and real-time analysis Explore content syndication through social platforms with HootSuite Get hands-on experience managing and automating your social media posts Learn how to outsource content tasks efficiently through Fiverr Why Choose This Course This course offers a well-rounded and practical learning experience in content marketing, delivered by industry professionals. Whether you're working solo or part of a team, the flexible, online structure of this course ensures you can study anywhere, anytime. With expert-led tutorials and real-world tools, you’ll build the confidence to plan, create, optimise, and distribute content that truly connects with your audience. Who is this Content Marketing Level 2 Course for? This course is ideal for digital marketers, content creators, small business owners, and aspiring freelancers looking to enhance their online presence. It’s also perfect for professionals who want to expand their content marketing skills to include SEO, email strategies, and social media automation — all within one streamlined course. Entry Requirements There are no formal entry requirements for this course. Anyone with an interest in content marketing can enrol. Accredited Certification After successfully completing the course, you can get a UK and internationally accepted certificate to share your achievement with potential employers or include it in your CV. For the PDF certificate, you’ll need to pay £9.99. You can get the hard copy for 15.99, which will reach your doorstep by post.

Content Marketing Level 2
Delivered Online On Demand1 hour
£25

Connect With Customers Over Mobile - Course

3.0(2)

By Alpha Academy

The Connect With Customers Over Mobile course helps you understand how to reach and engage your audience through mobile platforms. You will explore the essentials of digital marketing and learn how to use mobile marketing, social media, and content strategies to drive business growth. With practical lessons on growth hacking, email, SEO, and major platforms like Facebook, Instagram, Twitter, and YouTube, this course gives you a full view of modern mobile marketing techniques. You’ll also learn how to map the customer journey to ensure stronger, lasting connections with your audience. Course Curriculum ✓ Homemade Pet Food – Why it is so beneficial ✓ Making Pet Food for First Time – What Precautions to Take ✓ Natural Pet Food Making Techniques ✓ Home made Pet Food for Dogs ✓ Homemade Pet Food for Cat ✓ Making Homemade Dry Pet Food ✓ Great Way to Save Money Spent on Pet Food ✓ What Kind of Food Animals Love ✓ Nutrients to Supply Pets with Food Made at Homes ✓ Tips to Make Excellent Quality Food Learning Outcomes Understand the basics of digital marketing Apply growth hacking strategies to gain more customers Analyse and optimise the customer journey Create effective content for mobile marketing Improve visibility using SEO techniques Build engaging email marketing campaigns Promote effectively on Facebook Use Instagram to connect with a mobile audience Engage followers and customers on Twitter Create compelling video campaigns on YouTube and mobile platforms Who is this course for? This course is perfect for marketers, small business owners, entrepreneurs, or anyone who wants to learn how to connect with customers using mobile tools. Whether you are starting out or looking to refresh your digital skills, this course will help you reach your audience more effectively. Eligibility Requirements There are no formal requirements for this course. Anyone with a basic understanding of internet use and a keen interest in marketing can enrol and benefit from the lessons. Career Path After finishing this course, you can explore roles in digital marketing, social media management, content creation, or brand promotion. It also provides a solid foundation for growing your own business or becoming a freelancer in the marketing space. With the demand for mobile-focused marketers on the rise, this course can open doors to many exciting job opportunities. (Learn more about this online course)

Connect With Customers Over Mobile - Course
Delivered Online On Demand7 hours
£9.99

Fashion and Lifestyle Blogger Online Course

3.0(2)

By Alpha Academy

The Fashion and Lifestyle Blogger Online Course teaches you how to build a blog from the ground up and grow it into a brand. You’ll learn how to plan great content, take beautiful photos, and share your style and ideas online. The course also covers how to grow your following, work with brands, earn money, and build your own unique identity as a blogger. If you love fashion, enjoy writing, or want to share your lifestyle with the world, this course gives you the tools to do it with confidence. Course Curriculum ✓ Module 01: Blogging 101 ✓ Module 02: Starting Out and Setting Up ✓ Module 03: Content Creation ✓ Module 04: Photography and Imagery ✓ Module 05: Staying Social ✓ Module 06: Networking and Events ✓ Module 07: Working with Brands ✓ Module 08: Monetising Your Blog ✓ Module 09: Building a Brand ✓ Module 10: Growing as a Blogger ✓ Module 11: The Fashion and Lifestyle Blogger Roundup (Learn more about this online course) Learning Outcomes By the end of this course, you will: Start your own fashion and lifestyle blog from scratch. Create engaging and stylish content. Take great photos that match your brand. Build a strong presence on social media. Network with other bloggers and attend events. Partner with brands and manage collaborations. Earn money from your blog in different ways. Build a personal brand that feels true to you. Keep your audience growing and engaged. Stay inspired and grow as a blogger long-term. Who is this course for? This course is for anyone who loves fashion, beauty, or lifestyle and wants to share their passion through blogging. Whether you’re starting fresh or want to boost an existing blog, this course helps you move forward with clear steps and creative ideas. Eligibility Requirements You don’t need any blogging experience to join this course. Just bring your interest in fashion or lifestyle and a desire to express yourself online. Career Path This course can open doors to blogging, social media management, content creation, and brand partnerships. It’s great for those who want to become influencers, work with fashion or lifestyle brands, or start their own creative business.

Fashion and Lifestyle Blogger Online Course
Delivered Online On Demand12 hours
£10.99

Modern Approach - Digital Marketing and Social Media

5.0(10)

By GBA Corporate

Overview Internet is the main source of marketing today and Digital Marketing along with Social Media Marketing helps the business to stay alive in the digital world. Earlier companies use to spend a lot of money on traditional ways of marketing and still, they were not able to reach global clients. With the existence of Digital marketing, they are able to break the barriers to reaching global clients. With the use of Social Media Marketing and Digital Marketing organisations are able to reach every corner of the world and also it is very cost-effective. Digital Marketing encompasses various channels like Search Engine Optimisation, Social Media Marketing like usage of Facebook, Facebook marketing, Ad Words, and Email Campaigns and is list is longer. All these tools are used to cover global marketing. No matter where you are located in the world, your product can reach clients anywhere in the world. This course will help develop innovative social media strategies, and to boost brand awareness with rich content. With the effective analysis of campaign results, you'll be on track to exceed sales targets and advance your career with the latest social media marketing techniques.

Modern Approach - Digital Marketing and Social Media
Delivered in Internationally or OnlineFlexible Dates
£1,718 to £3,626

Level 7 Diploma In Strategic Marketing Pathway To MSc In Strategic Marketing

4.9(261)

By Metropolitan School of Business & Management UK

Level 7 Diploma In Strategic Marketing Pathway To MSc In Strategic Marketing Level 7 Diploma in Strategic Marketing (QCF) – 6 - 8 Months Credits: 120 Credits Level 7 Diploma in Strategic Marketing qualification provides the learners with the skills and understanding in marketing & branding that align with good strategic decision making to maintain organisations’ competitive advantage.  Successful completion of this qualification will develop learners’ strategic marketing management, consumer behaviour and branding skills and their ability to focus on the requirements of implementing an organisation’s strategy. This programme is a Pathway to MSc in Strategic Marketing. Course Details The Level 7 Diploma in Strategic Marketing qualification enables learners to progress into or within employment and/or to work toward a relevant Master’s programme with advanced standing.The Level 7 Diploma in Strategic Marketing qualification consists of 6 mandatory units for a combined total of 120 credits, 1200 hours Total Qualification Time (TQT) and 600Guided Learning Hours (GLH) for the completed qualification.Modules (120 Credits): Contemporary Issues and Principles of Marketing Consumer Behaviour and Market Communications Digital and Social Media Marketing Contemporary Challenges and Strategic Marketing Strategic Brand Management Marketing Research Project Accreditation All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. University Progression University Top-up On completion of this course, students have the opportunity to complete a Master degree programme from a range of UK universities. The top-up programme can be studied online or on campus. The top-up comprises the final 60 credits which consist of either a dissertation or a dissertation and one module. (The course tuition fee listed above does NOT include the top-up fees) University Progression Click here to see University routes and fee information for progression. Entry Requirements For entry onto the Level 7 Diploma in Strategic Marketing leading to the MSc in Strategic Marketing qualification, learners must possess: An honours degree in related subject or UK level 6 diploma or equivalent overseas qualification i.e. Bachelors Degree or Higher National Diploma OR Mature learners (over 25) with at least 5 years of management experience if they do not possess the above qualification (this is reviewed on a case by case basis) Workshops Workshops are conducted by live webinars for all students. Visa Requirements There is no Visa requirement for this programme.

Level 7 Diploma In Strategic Marketing Pathway To MSc In Strategic Marketing
Delivered OnlineFlexible Dates
£3,250

Dermal Fillers and Anti-Wrinkle Training Package

By Cosmetic College

Our students will receive theoretical knowledge and practical skills for six key facial areas using dermal fillers and anti-wrinkle techniques for the face to ensure they understand the importance of facial harmony and balance. Our goal at the Cosmetic College is to deliver the highest quality training in dermal fillers using the safest and most up-to-date techniques. Our Essential dermal filler training courses are carried out in small groups. This enables us to provide you with a training programme tailored to your needs, with more time and emphasis on the hands-on practical sessions. Course Prerequisites This course is suitable for those with or without a medical background. It is designed to allow the student to seek employment or start their own business upon completion. At a minimum, students will be required to be qualified with one or more of the following: Medically trained as a nurse, doctor or dentist with current registration with the NMC, GMC or GDC. NVQ Level 3 in Beauty Therapy, ITEC or HND 12 months of needling experience 6 Months of micropigmentation experience and Anatomy & Physiology Level 3 Please note that if your qualification does not appear above, we offer a fast-track access course for those new to the industry.  Course Agenda A mixture of online study, virtual lectures and practical onsite sessions A series of online and onsite assessments 3 days training program Course Structure This course is held over five days of intensive theory and practical sessions. All courses are kept intimate with a maximum of 4 students per course. Course Agenda Anatomy and physiology of the face Infection control Sharps and hazardous waste training First aid and anaphylaxis training Introduction to dermal filler injection techniques Elective and emergency dissolving Start Business up (How to set up a business, insurance, stockist, social media, managed, join our Instagram group) Injection techniques practice Danger zones training Vessels, muscles, fat pads workshop Professional live demonstrations Legal requirements, obtaining consent with consultation techniques and documentation Practical training Clinical setup procedures Areas Covered (Dermal Filler) Lips Nasolabial Folds (Smile lines) Marionette lines Areas Covered ( Anti-Wrinkle) Glabella lines Cross feet Frown Lines Professional Kit Dermal filler (For Training purposes) Numbing cream Massage gel Chlorhexidine pre-injection wipes Sterile treatment packs Gloves Surgical face masks Skin marker pencils Ice pack Consultation forms Course Benefits Student Benefits Comprehensive Training: By enrolling in this package, you will receive comprehensive training in two highly sought-after aesthetic treatments. You will gain in-depth knowledge about dermal fillers and anti-wrinkle injections, including the underlying anatomy, injection techniques, safety considerations, and client assessment. This comprehensive training will make you a confident and skilled practitioner in these treatments. Hands-on Experience: Our training package emphasises hands-on experience to ensure that you develop the practical skills necessary to perform dermal filler and anti-wrinkle injection treatments. Under the guidance of experienced instructors, you will have the opportunity to practice these techniques on models, allowing you to refine your skills and build confidence in delivering safe and effective treatments. Diversify Your Skill Set: By enrolling in this package, you will expand your skill set and offer a wider range of services to your clients. Dermal fillers and anti-wrinkle injections are versatile treatments that can address multiple aesthetic concerns, including volume loss, wrinkles, and fine lines. By mastering these techniques, you can cater to a broader client base and meet their individual needs. Enhanced Professional Credentials: Completing the Dermal Fillers and Anti-Wrinkle Training Package will enhance your professional credentials in the aesthetics industry. You will receive certifications for both dermal fillers and anti-wrinkle injections, which will validate your expertise and demonstrate your commitment to providing high-quality treatments. This can elevate your professional reputation and help you attract new clients. Client Benefits Comprehensive Treatment Options: Clients seeking facial rejuvenation and anti-aging solutions will benefit from your ability to offer both dermal fillers and anti-wrinkle injections. These treatments can address a wide range of concerns, including volume loss, deep wrinkles, and fine lines. By providing comprehensive treatment options, you can tailor your services to meet each client's unique needs and goals. Natural-Looking Results: With your comprehensive training, you will be able to deliver natural-looking results to your clients. Dermal fillers can restore lost volume, enhance facial features, and create a more youthful appearance. Anti-wrinkle injections can relax facial muscles and smooth out wrinkles, resulting in a more refreshed and rejuvenated appearance. Clients will appreciate your ability to achieve subtle and harmonious enhancements. Professional and Safe Treatments: Clients will have peace of mind knowing that you have received professional training in dermal fillers and anti-wrinkle injections. Your knowledge of the underlying anatomy, injection techniques, and safety considerations will ensure that treatments are performed with precision and care. Clients can trust that they are in safe hands and will receive high-quality treatments. Earning Potential Expanded Client Base: By offering both dermal fillers and anti-wrinkle injections, you can attract a wider range of clients seeking various aesthetic treatments. This can lead to an increase in client bookings and revenue potential. Client Retention and Referrals: Satisfied clients who receive effective and natural-looking results are more likely to become repeat customers. They may also refer their friends, family, and acquaintances to experience your services. Client retention and referrals can significantly contribute to your earning potential. Stay Competitive in the Industry: The demand for dermal fillers and anti-wrinkle treatments continues to grow as more individuals seek non-surgical options for facial rejuvenation. By mastering these techniques, you position yourself as a skilled practitioner in a competitive market. This can help you attract new clients and stay ahead of the competition

Dermal Fillers and Anti-Wrinkle Training Package
Delivered In-PersonFlexible Dates
£2,000

Foundation Dermal Fillers Course

By Cosmetic College

Our students will receive theoretical knowledge and practical skills for 3 key facial areas using dermal fillers techniques for the face to ensure they understand the importance of facial harmony and balance. Our goal at the Cosmetic College is to deliver the highest quality training in dermal fillers using the safest and most up-to-date techniques. Our Essential dermal filler training courses are carried out in small groups. This enables us to provide you with a training programme tailored to your needs, with more time and emphasis on the hands-on practical sessions. Course Prerequisites This course is suitable for those with or without a medical background. It is designed to allow the student to seek employment or start their own business upon completion. At a minimum, students will be required to be qualified with one or more of the following: Medically trained as a nurse, doctor or dentist with current registration with the NMC, GMC or GDC. NVQ Level 3 in Beauty Therapy, ITEC or HND 12 months of needling experience 6 Months of micropigmentation experience and Anatomy & Physiology Level 3 Please note that if your qualification does not appear above, we offer a fast-track access course for those new to the industry.  Course Agenda A mixture of online study, virtual lectures and practical onsite sessions A series of online and onsite assessments 1 day online webinar followed by 2 days onsite training program Course Structure All courses are kept intimate with a maximum of 4 students per course Course Agenda Anatomy and physiology of the face Infection control Sharps and hazardous waste training First aid and anaphylaxis training Introduction to dermal filler injection techniques Elective and emergency dissolving Start Business up (How to set up a business, insurance, stockist, social media, managed, join our Instagram group) Injection techniques practice Danger zones training Vessels, muscles, fat pads workshop Professional live demonstrations Legal requirements, obtaining consent with consultation techniques and documentation Practical training Clinical setup procedures Areas Covered (Dermal Filler) Lips Nasolabial Folds (Smile lines) Marionette lines Professional Kit Dermal filler (For Training purposes) Numbing cream Massage gel Chlorhexidine pre-injection wipes Sterile treatment packs Gloves Surgical face masks Skin marker pencils Ice pack Consultation forms Course Benefits Student Benefits Comprehensive Knowledge: By enrolling in this training, students will gain in-depth knowledge about dermal fillers, including facial anatomy, product selection, injection techniques, and patient assessment. This knowledge will provide a solid foundation for performing dermal filler treatments effectively and safely. Practical Skills: The course includes hands-on training, allowing students to develop practical skills in administering dermal fillers. Through supervised practice on live models, students can refine their techniques and gain confidence in delivering natural-looking results. Professional Advancement: Acquiring expertise in dermal fillers can significantly enhance a student's career prospects in the aesthetics industry. Client Benefits Natural-Looking Results: Clients can expect natural-looking results from trained professionals who have a thorough understanding of facial anatomy and the skill to administer dermal fillers effectively. The training ensures that students are equipped to enhance facial features and address specific concerns with precision. Safety and Care: Clients can have confidence in the skills and knowledge of practitioners who have undergone comprehensive training. Trained professionals prioritise client safety, follow proper hygiene protocols, and provide appropriate aftercare instructions. Earning Potential Earning potential and salary in the field of dermal fillers can vary depending on several factors, including geographic location, experience, and the number of clients. As professionals gain experience and build their reputation, they may have the potential to earn a competitive income. It's important to note that individual earning potential may vary and is influenced by various factors in the aesthetics industry. Additionally, continuing education and expanding your skill set by taking advanced courses and staying updated with the latest techniques and trends can also contribute to your earning potential. This allows you to offer a wider range of services and attract more clients seeking specialised treatments. Frequently Asked Questions Is prior experience required to enrol in the course? No, this course is suitable for both beginners and experienced practitioners. It provides a comprehensive foundation in dermal fillers, covering essential knowledge and practical skills. Are live models provided for the practical training? Yes, live models will be provided for the practical training sessions. This allows you to practice your skills under the guidance and supervision of experienced instructors.

Foundation Dermal Fillers Course
Delivered In-PersonFlexible Dates
£1,750

Develop true expertise with our DMI Specialist, Learn social strategy, research and content from industry Skills Experts. Get the latest platform knowledge and strategies including Tik-Tok, Twitch and WeChat. Course Overview Develop true expertise and learn every aspect of Social Media Marketing across 10 modules of interactive content such as Facebook, LinkedIn, Snapchat, YouTube and Instagram. Gain relevant and deep knowledge of social strategy, research and content from industry skills experts. Become a certified social media marketing specialist: Join over 200,000 members around the world, working for some of the world’s top companies using DMI to keep their careers and skills relevant. 81% of our members have been promoted upon completion of one of our courses and 53% have got a salary increase. Get certified with the DMI SPECIALIST digital marketing certification and become a professional digital marketer. Get world class, specialist knowledge and insight: Develop true expertise with our DMI Specialist, Learn social strategy, research and content from industry Skills Experts. Get the latest platform knowledge and strategies including Tik-Tok, Twitch and WeChat. With 10 modules focused on every aspect of social media marketing, DMI Specialist is the most comprehensive Social Media Course available anywhere. Program learning outcomes and content: What Will I Learn? Get the know-how, experience and the insights to be able to work and speak with authority in this face-paced industry. In short, you’ll be a skilled digital marketer, capable of building digital marketing strategies from scratch. We’ve added 8 new soft skill lessons to give you the most industry ready certification available, anywhere. Who is this for? The DMI Specialist Social is for individuals who are responsible for social media marketing campaigns. This includes: • Digital marketing generalists • Marketing Specialists • Marketing Managers • Content creators • Social media consultants • Individuals pursuing profession in social media marketing. • Anyone who wants a career change Course Content: Social Research: Just who are your audience? What do they do, think, feel, eat, love, hate and ‘like’? And what do they think about you? Knowledge is power. And both knowledge and power are fascinating. This module gives you the research techniques to know your audience, and cultural and industry trends. Every day the very people you want to reach throw up gigantic amounts of data. Without the right tools and thinking, it’s a critical mass of meaningless banality. With the right tools and thinking, you have insight deep into hearts and souls. Delve into these tools and put them to use, including the new Google Analytics 4 platform. Social Content: Facebook kittens. Twitter debates. Instagram filters. People can’t get enough content on social media – so better content means better opportunities. So, what does your audience want to see, like and share? With streamlined planning, clever strategy and targeted scheduling, putting the right content in front of the right people is no longer a shot in the dark! Now, you can create amazing content formats that capture the attention of audiences across all social platforms. You can strategize and plan using cutting-edge tools that make your channels stand out from all the others. This module covers the various content formats across platforms, the power and practice of scheduling content and how you can bring it all together with super strategies. Facebook, Instagram and Pinterest: Facebook, Instagram and Pinterest are powerhouses of the social media world. They provide you and your brand with the chance to interact with your customers across the globe at scale. But, each of them has unique features, analytics, and quirks. The module gives you a deep understanding of how these platforms work, how to make your brand stand out in these different spaces, and why you need a spread of messaging across each to succeed. • Build an active, engaged and captive community across each channel. • Create compelling and clever ads that target your audience at the right time. • Use analytics to understand what your audience is doing. Then tweak your content to resonate in all the right ways. • Master the key features of each channel to advertise, strategize and optimize. • Manage each platform so you get the best reach and results. • Reach billions of social loving people every day! Twitter: Twitter marches to its own drum in the social media world – less post and wait, more what’s happening right now. It’s a platform that allows your audience to see, report and comment on world events in almost real-time. It’s also a place where the audience is young, wealthy and educated. Twitter literally challenges you to be ‘more clever’, and this module shows you how. • What a successful Twitter account looks and acts like. • How to use Twitter Ads Manager to advertise effectively. • The right Twitter Ad format for your campaign. • Using Twitter Analytics to react and connect better. • How to create more Tweet-friendly content – snappy, shareable and short. • When to post for maximum impact and engagement. LinkedIn: This module will introduce you to the platform and show you how to use features such as Company pages and Showcase pages, to create a stellar presence for your company – and gain a deep understanding of what that means on LinkedIn. You will understand the unique advertising features and content formats on offer such as Text ads, Sponsored ads, Sponsored InMails, Display ads, and the aptly named Dynamic ads. See what best practice means on this platform, strategize like a CEO and measure the effectiveness of your campaigns. Linkedin can be a tricky platform to master as the tone is hard to crack. But do Linkedin well and your competitors will be scrambling to copy you! You’ve got this – because we do. YouTube & Social Video: YouTube because you have eyes to see. And a picture speaks a thousand words – and this being social, should inspire a few thousand too. Social video is one of the most awesome tools in your new bag of digital tricks. And video is no longer the preserve of guys with film study degrees. This superpower is now yours, and here we give you all the tech and thought basics to make it happen, including how to set up and manage a YouTube channel and create strategies that don’t treat creativity like a buzzword. Learn how video sits within the rest of your mix across platforms, build your online audience and use advertising and analytics for visual campaigns that mesmerise. • Set up and manage a dynamic YouTube channel. • Get creative with social video strategies that engage and convert. • Learn how video sits within the rest of your social media mix. • Build and develop your online audience in a way that benefits your brand. • Use advertising and analytics to deliver mesmerizing visual. Social Apps: If you’re looking to create a buzz online, then social apps are the place to be. Think fun, engaging, and ‘out of the box’ as that’s what these platforms are made for and audiences flock to them (particularly a young demographic). Discover how to use TikTok, Snapchat, WeChat, WhatsApp, and Twitch to tune into your audience effectively. Take a dive into features and understand how to manage content to make the most of everything you post. You’ll also understand how to advertise on the apps that suit your brand. Plus, take inspiration from the best by seeing what campaigns worked and why, so you can TikTok your way to social success. Social Commerce and Affiliate Marketing: With so many eyes on social media, it pays (literally) to know how to market and sell your products online. Social commerce happens when an astute marketer combines the best of social media with the best of e-commerce. You’ll explore the ins and outs of social commerce along with how to create a successful online shop. The latest tactics and tools will be covered so you can make social buying seamless from the first click to the last. You’ll also explore how to optimize paid commerce activity – including cart abandonment – to get the best results. Looking for a way to earn extra money while you grow? Use your social media to tap into affiliate marketing – a great way to earn commission by promoting another company’s products or brand you admire. When it comes to influencing, social media allows you to think BIG. Tap into the world of social influencers by connecting and collaborating with people that think like you. Or reach out to your influencer crush and shine a light on your brand by getting into their social feed. Social Customer Service: One of the best dynamics of social media is how it manages to be collective – the thoughts of billions – yet also personal (it’s about what I ‘like’). This leaves scope for important personal interaction – meaning social customer service is an opportunity for your brand to stand out. This module examines the customer experience. It looks at how to break your audience down into buyer personas so you know them better – and so serve them better. It shows you which platforms do service best and how. Need a social customer service strategy? – no problem. Want to understand how to manage social customer service effectively? – that’s easy. Not sure how to measure and analyze customer service performance? – well, you will now! This module focuses on your customer’s happiness so you can build a contented online community. An audience that feels connected to your brand, so they’ll tell everyone else how great it really is. Social Strategy: So, you have the skills, tools, followers, know-how, tech, smarts and big ideas. Now learn to tie it all together with cutting-edge social strategies practiced by the world’s leading brands. And work out how your social offering sits with – or carries – the rest of your marketing mix. Here we look at planning a dynamic social media strategy that works for you. We dive into setting objectives and social KPIs so you know what you want and can track how you’re getting there. Social media and content production budgets are also explored so you put your money in the places that work, rather than those that don’t. Turn your social media dream into a reality by crafting a social strategy that lets you and your brand sparkle. DURATION 8-10 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate

DMI Specialist Social
Delivered In-PersonFlexible Dates
£1,500

DMI Expert- Certified Digital Marketing Expert

By London School of Science and Technology

This advanced certification drills deep into the latest thinking to develop true digital marketing expertise. Course Overview This advanced certification drills deep into the latest thinking to develop true digital marketing expertise. Learn about Digital Strategy, CX, Search Marketing, Social Media, Leadership and more. Get world class, knowledge and insight: DMI EXPERT is our postgraduate level 140-hour course with an advanced, professional certification. It delivers breadth and depth of understanding of digital marketing and provides the learner with the digital and research skills to work at a management or strategic level. This certification is credit rated at level 11 on the Scottish Credit and Qualifications Framework and awarded 120 credit points by the SQA (Scottish Qualifications Authority), which is comparable to a postgraduate diploma awarded by a UK university. Program learning outcomes and content: What Will I Learn? We give you the thinking and tools to become a leading player on the digital stage. Create powerful and dynamic digital strategy, and access modern, career-defining training covering all key digital marketing disciplines. Course Content: Social Media Marketing: Learn how to create engaging content on social media and how to plan, execute, optimize and report on social media marketing campaigns across the key social platforms. • Social Research • Social Content • Facebook, Instagram, Pinterest • Twitter • LinkedIn • YouTube & Social Video • Social Apps • Social Commerce & Affiliate Marketing • Social Customer Service • Social Strategy Strategy and Planning: Gain all the key skills and practices associated with planning a successful digital strategy. Everything from digital channels, marketing automation, budgeting, analytics and digital leadership. • Digital Communications v Traditional Communications • Marketing automation and CRM • Budget and Resourcing • Big Data & Analytics • Strategy Formulation and Plan • Digital Communications & Channels • Omnichannel tactics CX, eCommerce and CRO: Learn the key concepts underpinning website optimization, conversion rate optimization and effective e-commerce for every business requirement. Build highly effective user experiences for your customers. • Website Optimization • UX Research & Design • E-Commerce Strategy • Applied E-Commerce • Graphic Design Essentials for Marketers Search and Digital Channels: Plan, implement, refine and report on search marketing campaigns. Drive traffic across all digital channels. Taught directly by Neil Patel and DMI’s experts, you’ll gain knowledge from people who actually use these tactics in the field. • SEO Setup & Content • SEO Workshop • Paid Search & Display Advertising • Measurement with Google Analytics • Email Marketing Strategy • Applied Email Marketing • SEO for ecommerce Digital Selling: Recognize the value of social selling and incorporate digital techniques to better engage with customers and prospects to drive increased conversion rates. • Fundamentals of Social Selling • Finding & Targeting Prospects • Attracting Customers • Closing & Retaining • Increasing Engagement Essential Skills: Gain all the essential skills all marketers, professionals and business leaders need to work effectively, productively and professionally in a collaborative business environment. • Project Planning • Creativity Skills • Personal Skills • Working With Others Leadership and Management: Develop practical skills and techniques that you can use to think strategically, build effective teams, deal with conflict and crisis and persuade and influence others. • Thinking Strategically • Building Effective Teams • Dealing with Conflicts and Crises • Persuading and Influencing DURATION 52 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate

DMI Expert- Certified Digital Marketing Expert
Delivered In-PersonFlexible Dates
£1,500
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