Journey into the dynamic world of digital marketing with the 'Marketing & Advertising Complete Course.' This course, akin to a treasure map, leads you through the intricate maze of modern marketing techniques. Envision yourself as an architect of successful campaigns, beginning with the art of funnel building to create massive profits. Each step of this journey is designed to transform you into a master of the digital domain, where creativity meets strategy. As you delve deeper, the course unveils the secrets of effective lead generation, traffic driving, and list building - the cornerstones of any successful online marketing venture. You will then navigate the specialised realms of LinkedIn and banner advertising, gaining proficiency in these unique platforms. The adventure continues with explorations into the dynamic worlds of Twitter and Facebook ads, teaching you to harness these tools not just for outreach, but also for substantial profit. Culminating with the intricacies of search ads, this course equips you with the skills to not only participate in the digital marketing arena but to excel in it. Learning Outcomes Master the process of building profitable marketing funnels. Acquire skills in lead generation and list building for audience growth. Gain expertise in LinkedIn and banner advertising strategies. Develop proficiency in creating successful Twitter and Facebook ad campaigns. Learn to leverage search ads for maximum profit and impact. Why choose this Marketing & Advertising Complete Course? Unlimited access to the course for a lifetime. Opportunity to earn a certificate accredited by the CPD Quality Standards and CIQ after completing this course. Structured lesson planning in line with industry standards. Immerse yourself in innovative and captivating course materials and activities. Assessments designed to evaluate advanced cognitive abilities and skill proficiency. Flexibility to complete the Course at your own pace, on your own schedule. Receive full tutor support throughout the week, from Monday to Friday, to enhance your learning experience. Unlock career resources for CV improvement, interview readiness, and job success. Who is this Marketing & Advertising Complete Course for? Aspiring digital marketers seeking comprehensive knowledge. Business owners aiming to enhance their online presence. Marketing professionals wanting to expand their skill set. Entrepreneurs looking to boost their brand's digital outreach. Students and individuals interested in a career in marketing and advertising. Career path Digital Marketing Specialist - £25,000 to £40,000 Social Media Manager - £24,000 to £35,000 Online Advertising Coordinator - £22,000 to £33,000 SEO and SEM Strategist - £27,000 to £45,000 Content Marketing Manager - £30,000 to £50,000 E-Commerce Marketing Analyst - £26,000 to £39,000 Prerequisites This Marketing & Advertising Complete Course does not require you to have any prior qualifications or experience. You can just enrol and start learning.This Marketing & Advertising Complete Course was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Certification After studying the course materials, there will be a written assignment test which you can take at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £4.99 Original Hard Copy certificates need to be ordered at an additional cost of £8. Course Curriculum Section 01: Funnel Building For Massive Profits Intro to Funnel Building 00:01:00 Promo - Marketing and Advertising 00:03:00 Funnel Building - Part 1 00:04:00 Funnel Building - Part 2 00:07:00 Funnel Building - Part 3 00:09:00 Section 02: Lead Generation, Traffic & List Building Intro To Lead Generation 00:01:00 Lead Gen - Lead Magnets 00:04:00 Lead Gen - Landing Pages 00:02:00 Lead Gen - Getting Traffic 00:05:00 Section 03: LinkedIn Advertising Intro to LinkedIn Advertising 00:01:00 LinkedIn Ads - Campaign Manager 00:07:00 LinkedIn Ads - Creating ADS that SELL - Part 1 00:08:00 LinkedIn Ads - Creating ADS That SELL - Part 2 00:04:00 Section 04: How To Do Banner Advertising Intro to Banner Ads 00:01:00 Banner Ads - Designing The Ad 00:04:00 Banner Ads - Ad Campaign Goals 00:05:00 Banner Ads - Setting Up & Running Campaigns 00:12:00 Section 05: Twitter Ads For Fun & Profit Intro To Twitter Timeline Ads 00:01:00 Twitter Ads - Campaign Objects & Details 00:08:00 Twitter Ads - Ad Groups & Targeting 00:06:00 Twitter Ads - Creating The Ad & Launching 00:04:00 Section 06: Make Profits With Facebook Ads Intro to Facebook Newsfeed Ads 00:01:00 Facebook Ads - Marketing Objectives 00:05:00 Facebook Ads - Ad Targeting & Budgeting 00:11:00 Facebook Ads - Creating The Ad 00:10:00 Section 07: Search Ads - For Massive Profits Intro To Search Ads 00:01:00 Search Ads - Marketing Objectives 00:05:00 Search Ads - Ad - Groups & Keywords 00:06:00 Search Ads - Creating & Monitoring Ads 00:05:00 Assignment Assignment - Marketing & Advertising Complete Course 00:00:00
Embark on an exhilarating journey into online marketing and advertising with our comprehensive course. In today's digital age, mastering the art of online marketing is not just advantageous but imperative for success. Through engaging modules and hands-on exercises, we invite you to delve into the dynamic world of Internet marketing. Unlock the secrets to reaching your target audience effectively and maximising your online presence. Unleash your potential as you explore the intricacies of online advertising, from crafting compelling campaigns to harnessing the power of social media platforms. Our online marketing course offers a blend of theoretical knowledge and practical skills, equipping you with the tools necessary to thrive in the competitive digital marketing landscape. Whether you are a novice seeking to expand your horizons or an entrepreneur aiming to boost your business, this course provides the guidance you need to excel. With a focus on real-world applications, our online marketing and advertising course empowers you to create impactful campaigns that resonate with your audience. From mastering the art of search ads to leveraging the potential of LinkedIn and Twitter advertising, you'll gain invaluable insights into driving traffic and generating leads. Join us on this transformative journey and unlock endless possibilities in online marketing. Learning Outcomes: Develop a comprehensive understanding of online marketing strategies and techniques for advertisement. Gain proficiency in various advertising platforms, including Facebook, Twitter, and LinkedIn. Learn to build effective sales funnels for maximising profits and lead generation. Acquire skills in banner advertising and search ads to enhance online visibility. Apply learned concepts to real-world scenarios, creating impactful marketing campaigns. Why buy this Complete Online Marketing & Advertising Course? Unlimited access to the course for forever Digital Certificate, Transcript, student ID all included in the price Absolutely no hidden fees Directly receive CPD accredited qualifications after course completion Receive one to one assistance on every weekday from professionals Immediately receive the PDF certificate after passing Receive the original copies of your certificate and transcript on the next working day Easily learn the skills and knowledge from the comfort of your home Certification After studying the course materials of the Complete Online Marketing & Advertising Course there will be a written assignment test which you can take either during or at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £5.99. Original Hard Copy certificates need to be ordered at an additional cost of £9.60. Who is this Complete Online Marketing & Advertising Course for? Entrepreneurs looking to enhance their online presence. Marketing professionals seeking to broaden their skill set. Small business owners aiming to boost sales through digital marketing. Students interested in pursuing a career in online advertising. Individuals keen on learning effective strategies for internet marketing. Prerequisites This Complete Online Marketing & Advertising Course does not require you to have any prior qualifications or experience. You can just enrol and start learning.This Complete Online Marketing & Advertising Course was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Career path Digital Marketing Specialist: £25,000 - £40,000 per annum Online Advertising Manager: £30,000 - £50,000 per annum Social Media Marketing Coordinator: £20,000 - £35,000 per annum Marketing Analyst: £25,000 - £45,000 per annum E-commerce Manager: £30,000 - £55,000 per annum Search Engine Marketing (SEM) Specialist: £25,000 - £45,000 per annum Course Curriculum Funnel Building For Massive Profits Intro To Funnel Building 00:01:00 Funnel Building - Part 1 00:04:00 Funnel Building - Part 2 00:07:00 Funnel Building - Part 3 00:09:00 Lead Generation, Traffic & List Building Intro To Lead Generation 00:01:00 Lead Gen - Lead Magnets 00:04:00 Lead Gen - Landing Pages 00:02:00 Lead Gen - Getting Traffic 00:05:00 LinkedIn Advertising Intro To LinkedIn Advertizing 00:01:00 LinkedIn Ads - Campaign Manager 00:07:00 LinkedIn Ads - Creating ADS That SELL - Part 1 00:08:00 LinkedIn Ads - Creating ADS That SELL - Part 2 00:04:00 How To Do Banner Advertising Intro To Banner Advertising 00:01:00 Banner Ads - Designing The Ad 00:04:00 Banner Ads - Ad Campaign Goals 00:05:00 Banner Ads - Setting Uo & Running Campaigns 00:12:00 Twitter Ads For Fun & Profit Intro To Twitter TimeLine Ads 00:01:00 Twitter Ads - Campaign Objects & Details 00:08:00 Twitter Ads - Ad Groups & Targeting 00:06:00 Twitter Ads - Creating The Ad _ Launching 00:04:00 Make Profits With Facebook Ads Intro To Facebook Newsfeed Ads 00:01:00 Facebook Ads - Marketing Objectives 00:05:00 Facebook Ads - Ad Targeting & Budgeting 00:11:00 Facebook Ads - Creating The Ad 00:10:00 Search Ads - For Massive Profits Intro To Search Ads 00:01:00 Search Ads - Marketing Objectives 00:05:00 Search Ads - Ad - Groups & Keywords 00:06:00 Search Ads - Creating & Monitoring Ads 00:05:00
Blogging is an effortless, economical, and engaging tool that every people and business needs. While the ultimate goal of blogging for each person is different, starting a blog enhances your personal and professional growth. Blogging can be the means of your passion project or an expression of expertise, or perhaps an excellent marketing tool. However, blogging can be a bit tough without knowing SEO, traffic generation or writing skill. This Blogging course will assist you in strengthening your writing ability and familiarising you with the foundations of blogging. This all-inclusive course will guide you on how to launch a profitable blog. Brainstorming ideas to creating original content, you will find every its and bits of blogging in this training. Besides, you will learn how to pick a domain name and a theme to make your blog unique and unorthodox. Not only will you get a clear idea of the WordPress blog setup, but you will also get to know how to build impenetrable security for your blog. Moreover, this blogging course will train you in the mindset of a writer and organising blog structure. You will also gain a comprehensive understanding of traffic generation, SEO and email marketing. To top it off, this course will help you build the skill of interviewing and leveraging its power to optimise your blog performance. Take this Blogging course today and develop your blogging skills from the ground up! What skills you will gain: Be skilled in making your blog profitable. Know how to develop ideas for your blog. Become proficient in creating original content. Adeptness in picking a domain name and theme. Have a clear idea of setting up your WordPress blog. Solid comprehension of securing your blog from hackers. Be able to create the mindset of a writer. Extensive knowledge of organising the core structure of your blog. A complete understanding of traffic generation, SEO and email marketing. Dexterity in leveraging interviews to your blog performance. Why choose this Blogging course? Unlimited access to the course for a lifetime. Opportunity to earn a certificate accredited by the CPD Quality Standards after completing this course. Structured lesson planning in line with industry standards. Immerse yourself in innovative and captivating course materials and activities. Assessments are designed to evaluate advanced cognitive abilities and skill proficiency. Flexibility to complete the Blogging Course at your own pace, on your own schedule. Receive full tutor support throughout the week, from Monday to Friday, to enhance your learning experience. Who is this Blogging course for? Aspiring writers looking to establish their digital presence. Entrepreneurs aiming to enhance their brand through content marketing. Creatives seeking a platform for self-expression and audience engagement. Social media enthusiasts ready to take the leap into more substantial content creation. Marketing professionals wanting to deepen their understanding of content strategy and development. Career path Content Writer: £20,000 - £35,000 Digital Marketer: £22,000 - £40,000 Social Media Manager: £24,000 - £50,000 SEO Specialist: £25,000 - £45,000 Brand Strategist: £28,000 - £55,000 Editor: £26,000 - £52,000 Prerequisites This Blogging does not require you to have any prior qualifications or experience. You can just enrol and start learning.This Blogging was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Certification After studying the course materials, there will be a written assignment test which you can take at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £4.99 Original Hard Copy certificates need to be ordered at an additional cost of £8. Course Curriculum Week 1 - Introduction To Building a Blog What To Expect From this Course 00:03:00 Ways To Make Your Blog Profitable 00:03:00 How I Got Started Blogging 00:07:00 Upcoming Interviews 00:00:00 The Blog Artist Handbook 00:03:00 What Do You Plan To Write About 00:07:00 Don't Be a Copycat 00:05:00 Picking a Domain Name 00:04:00 Picking a High Quality Theme 00:07:00 Setting Up Your WordPress Blog 00:12:00 Must Have Plugins For WordPress 00:07:00 Securing Your Blog From Hackers 00:10:00 Making Some Small Cash To Start Out 00:07:00 Homework 1 00:02:00 Week 2 - Organization & Mindset Getting Organized with Evernote & Other Tools 00:04:00 Writing Your First Blog Post 00:01:00 Take a Discipline Challenge & Review It On Your Blog 00:03:00 Making Sacrifices 00:06:00 Staying Focused & Creating The Mindset of a Winner 00:09:00 Why Being On Tons Of Email Lists Is Bad 00:07:00 Pickup a Positive Book 00:04:00 Homework Week 2 00:02:00 Week 3 - Building Out The Core Structure Of Your Blog Create an Epic About Page 00:05:00 Create a Resource Page For Your Recommended Tools 00:08:00 Traffic Generation 00:07:00 Learning SEO 00:07:00 Guest Blogging 00:11:00 Email Marketing 00:09:00 Write About What You Learn - Create an eBook 00:06:00 Homework Week 3 00:04:00 Week 4 - Leveraging Interviews for Success How I Leveraged Interviews To Build Powerful Partnerships 00:16:00 Examples of Reaching Out For Interviews 00:08:00 Interview with Ramsay Taplin on Guest Blogging - Part 1 00:18:00 Interview with Ramsay Taplin on Guest Blogging - Part 2 00:18:00 Interview with Ramsay Taplin on Guest Blogging - Part 3 00:17:00 Conclusion & Week 4 Homework 00:06:00 Assignment Assignment - Blogging 00:00:00
Ever wondered about the SEO meaning or pondered, 'what is search engine optimisation?' This course unravels the mysteries, guiding you through its intricate layers. From the foundational principles to the advanced strategies employed by search engine optimisation UK consultants, every topic is covered. The curriculum is structured to ensure a holistic understanding. Begin with an enlightening introduction, then delve into core concepts that form the backbone of SEO. Master the art of on-page optimisation, discover the secrets of keyword research, and hone your skills in SEO content writing. Finally, explore the vast realm of off-page SEO, where the real magic happens. In today's digital age, where visibility is currency, mastering SEO is no longer optional; it's imperative. So, equip yourself with the knowledge and tools to stand out in the crowded digital landscape. Learning Outcomes: Understand the fundamental principles and core concepts of search engine optimisation. Gain proficiency in on-page optimisation techniques to enhance website visibility. Acquire skills in keyword research and optimisation to target the right audience. Develop expertise in crafting SEO-rich content that resonates with both users and search engines. Familiarise with off-page SEO strategies to boost website authority and rankings. Why buy this SEO Masterclass? Unlimited access to the course for forever Digital Certificate, Transcript, student ID all included in the price Absolutely no hidden fees Directly receive CPD accredited qualifications after course completion Receive one to one assistance on every weekday from professionals Immediately receive the PDF certificate after passing Receive the original copies of your certificate and transcript on the next working day Easily learn the skills and knowledge from the comfort of your home Certification After studying the course materials of the SEO Masterclass there will be a written assignment test which you can take either during or at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £5.99. Original Hard Copy certificates need to be ordered at an additional cost of £9.60. Who is this SEO Masterclass course for? Digital marketers aiming to deepen their understanding of Search Engine Optimisation. Business owners looking to increase their online visibility and drive organic traffic. Content writers wishing to craft SEO-rich articles and web content. Individuals curious about the digital marketing realm and its intricacies. Aspiring search engine optimisation uk consultants eager to make a mark in the industry. Prerequisites This SEO Masterclass was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Career path SEO Analyst: £25,000 - £35,000 Per Annum SEO Content Writer: £22,000 - £30,000 Per Annum Keyword Research Specialist: £28,000 - £38,000 Per Annum On-Page Optimisation Expert: £30,000 - £40,000 Per Annum Off-Page SEO Strategist: £32,000 - £42,000 Per Annum Search Engine Optimisation Manager: £40,000 - £55,000 Per Annum Course Curriculum Section 1: Introduction Unit 1: Introduction 00:04:00 Unit 2: Course Overview 00:04:00 Section 2: SEO: Core Concepts Unit 1: What is SEO (Search Engine Optimisation) 00:04:00 Unit 2: Types of SEO: Black Hat, Grey Hat & White Hat SEO 00:05:00 Unit 3: How Search Engines Give Ranks: Crawling, Indexing & Ranking 00:06:00 Unit 4: 2 Ways to Get Ranked on Search Engines 00:03:00 Section 3: On - Page Optimisation Unit 1: On Page SEO Explained 00:01:00 Unit 2: On Page SEO Activities 00:04:00 Unit 3: 4 Key Ranking Factors of On Page SEO 00:04:00 Unit 4: Tools & Tips for Increasing Site Speed 00:13:00 Unit 5: Using SEO Friendly Themes 00:06:00 Unit 6: Increasing the Dwell Time & Decreasing Bounce Rate 00:05:00 Unit 7: How to Make the URL SEO Friendly 00:03:00 Unit 8: Long Form SEO Optimised Content 00:03:00 Unit 9: Internal Linking 00:05:00 Unit 10: Meta Title & Meta Description 00:03:00 Unit 11: Optimising Images for SEO 00:04:00 Unit 12: Outbound Links 00:04:00 Section 4: Keyword Research & Optimisation Unit 1: What Are Keywords & Why They Are Important 00:06:00 Unit 2: Types of Keywords 00:08:00 Unit 3: Which Type of Keywords You Should Choose 00:01:00 Unit 4: Free Tools for Keyword Research & SEO 00:06:00 Unit 5: Paid Tools for Keyword Research & SEO 00:03:00 Unit 6: 2 Metrics to Check Before Choosing Content 00:05:00 Unit 7: Steps for Keyword Research 00:11:00 Unit 8: What is Keyword Stuffing? 00:05:00 Section 5: SEO Content Writing Unit 1: Write SEO Optimised Title 00:04:00 Unit 2: 6 Hacks to Write Attractive Headlines 00:17:00 Unit 3: Keyword Placement For SEO 00:06:00 Unit 4: Steps to Write Content & Optimise It for Search Engines 00:09:00 Section 6: Off Page SEO Unit 1: What Is Off Page Optimisation 00:01:00 Unit 2: Link Building - 1st Factor of Off Page SEO 00:07:00 Unit 3: 3 Methods to Get Backlinks 00:02:00 Unit 4: Method 1: Guest Posting for Link Building 00:07:00 Unit 5: Method 2: Building Relations with Experts 00:04:00 Unit 6: Method 3: Getting Backlinks from Round Up Post 00:04:00 Unit 7: Social Media Marketing - 2nd Factor of Off Page SEO 00:05:00 Section 7: Conclusion Unit 1: Conclusion 00:01:00 Assignment Assignment - SEO Masterclass 00:00:00
Discover the captivating world of 'Twitch Streaming' and unlock the secrets to becoming a successful video game live streamer. From learning the fundamentals of Twitch TV to selecting the right games, setting up your hardware, and cultivating your unique streaming style, this course is your gateway to establishing a thriving presence in the vibrant gaming community. Learning Outcomes: Grasp the essentials of Twitch TV and its significance in the gaming landscape. Analyze compelling case studies of successful Twitch streamers for inspiration. Navigate the process of choosing the right game to stream and understanding viewer preferences. Master the hardware setup required for high-quality streaming. Set up and customize your Twitch channel to create an engaging and unique brand. Develop a strategy for consistency in streaming schedule and content delivery. Cultivate your on-screen persona and leverage your personality for audience engagement. Build a loyal following through effective engagement, interaction, and community building. Why buy this Twitch Streaming? Unlimited access to the course for forever Digital Certificate, Transcript, student ID all included in the price Absolutely no hidden fees Directly receive CPD accredited qualifications after course completion Receive one to one assistance on every weekday from professionals Immediately receive the PDF certificate after passing Receive the original copies of your certificate and transcript on the next working day Easily learn the skills and knowledge from the comfort of your home Certification After studying the course materials of the Twitch Streaming there will be a written assignment test which you can take either during or at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £5.99. Original Hard Copy certificates need to be ordered at an additional cost of £9.60. Who is this course for? This Twitch Streaming does not require you to have any prior qualifications or experience. You can just enrol and start learning. Aspiring gamers eager to showcase their gaming skills and personality. Content creators interested in entering the world of video game live streaming. Existing streamers looking to enhance their streaming setup, branding, and engagement. Gamers who want to build a community and connect with like-minded individuals. Prerequisites This Twitch Streaming was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Career path Twitch Partner/Streamer - Earnings vary widely; top streamers can earn millions annually. Content Creator/Influencer - Potential to earn from sponsorships, partnerships, and donations. Social Media Manager for Gaming Brands - Median salary of $50,380 per year. Video Editor for Gaming Content - Median salary of $51,500 per year. Gaming Community Manager - Median salary of $54,859 per year. Course Curriculum Introduction To Twitch TV Video Game Live Streaming Thank you for taking the course! What do you get out of it? 00:03:00 Introduction with John Shea. 00:03:00 Overview of Twitch.TV 00:06:00 Why do you want to stream on Twitch? 00:03:00 Partner Program, Subscriptions & Ways To Earn Revenue Streaming 00:03:00 Case studies of success on twich. Noahj456 used YouTube to build a large Twitch audience. 00:06:00 Syndicate has the most Twitch followers and built from YouTube. 00:04:00 Socialblade has hundreds more case studies you can view. 00:03:00 Which game to play? What are people watching? League of Legends is the top game on Twitch. 00:02:00 Looking deep into the browse features will show you a lot about streaming. 00:08:00 Play Anything You Want - But Keep Sight Of What's Trending 00:03:00 The opportunity is to find a game you like where people will watch. 00:04:00 New games on release day provide a great opportunity to get new viewers. 00:03:00 Hardware Setup and Picking a Streaming Platform To stream you need hardware to stream and software to manage it. 00:05:00 Simple getting started streaming solution: direct from the console with Twitch. 00:03:00 Entry level streaming solution: BenQ monitor and Elgato HD capture card. 00:04:00 The microphone is one of the most important pieces of equipment. 00:03:00 Wirecast is what I use to stream on my iMac with a green screen. 00:05:00 Open Broadcaster Software (OBS) 00:03:00 GameShow 00:01:00 Xsplit 00:04:00 Setting Up Your Channel Setting Up Your Channel 00:03:00 Getting High Quality Artwork For Your Channel 00:03:00 Adding a Greenscreen 00:02:00 Consistency & Your Personality Doing a little bit every day is the most effective way to do anything. 00:03:00 Being Entertaining On Your Stream 00:02:00 Playing Games Consistently For an Audience 00:02:00 Giving back to your streamers will ensure they come back. 00:04:00 Building a Following Uploading videos to Facebook works great for me to get people watching me game. 00:03:00 Uploading videos to YouTube works great to get organic traffic over time. 00:03:00 Follow for follow Facebook groups help to get your initial following fast. 00:03:00 Making Friends With Other Streamers 00:02:00 Receiving Donations While You Stream 00:03:00 How I handle haters and negative comments. 00:05:00 Conclusion The Conclusion To The Course 00:01:00 Assignment Assignment - Twitch Streaming 00:00:00
Immerse yourself in the dynamic world of digital content creation with our 'Content Writing & Copywriting for SEO and Sales' course. This program is meticulously structured to transform novices into skilled artisans of the written word, tailored specifically for digital marketing and sales. You begin with an enlightening introduction, easing you into the fascinating realm of content creation. As you progress, a free taster session showcases the course's value, followed by an in-depth exploration into the 12 essential steps of great copywriting in Section 03. Understanding the building blocks of copywriting is simplified in Section 04, providing a solid foundation. From crafting compelling headlines in Section 05 to refining sales copy through proofreading and editing in Section 06, each section is designed to enhance your skills incrementally. Delving deeper, Section 07 unveils the psychological aspects behind effective copywriting, an essential tool for creating impactful content. Subsequent sections are dedicated to specialised formats including blogging, landing pages, sales letters, video scripts, emails, advertisements, social media posts, and promotional videos. These targeted modules offer a comprehensive learning experience, equipping you with the skills to excel across various platforms. By the time you reach the course's conclusion, you'll have acquired a profound understanding of content writing and copywriting, specifically tailored for SEO and sales, ready to make your mark in the digital world. Learning Outcomes Master the art of creating engaging and SEO-optimized content. Develop proficiency in writing compelling headlines and sales copy. Understand the psychological principles behind effective copywriting. Learn to craft specialized content for diverse digital platforms. Enhance editing and proofreading skills to deliver polished content. Why choose this Content Writing & Copywriting For SEO and Sales course? Unlimited access to the course for a lifetime. Opportunity to earn a certificate accredited by the CPD Quality Standards and CIQ after completing this course. Structured lesson planning in line with industry standards. Immerse yourself in innovative and captivating course materials and activities. Assessments designed to evaluate advanced cognitive abilities and skill proficiency. Flexibility to complete the Course at your own pace, on your own schedule. Receive full tutor support throughout the week, from Monday to Friday, to enhance your learning experience. Unlock career resources for CV improvement, interview readiness, and job success. Who is this Content Writing & Copywriting For SEO and Sales course for? Aspiring content writers and copywriters seeking to specialize in SEO and sales. Marketing professionals aiming to enhance their content creation skills. Business owners looking to improve their online content strategy. Freelancers wanting to offer specialized content writing services. Individuals interested in understanding the interplay between psychology and writing. Career path SEO Content Writer: £20,000 - £30,000 Copywriter: £23,000 - £35,000 Digital Marketing Specialist: £25,000 - £40,000 Content Strategist: £28,000 - £45,000 Freelance Writer: £18,000 - £50,000 (varies with projects) Social Media Manager: £24,000 - £38,000 Prerequisites This Content Writing & Copywriting For SEO and Sales does not require you to have any prior qualifications or experience. You can just enrol and start learning. This course was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Certification After studying the course materials, there will be a written assignment test which you can take at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £4.99 Original Hard Copy certificates need to be ordered at an additional cost of £8. Course Curriculum Section 01: Introduction Introduction 00:01:00 How to Navigate This Course - Watch This Video 00:03:00 Section 02: Free Taster 13 Copywriting and Sales Buttons You Need to Know How to Push 00:07:00 Copywriting to Sell 10 Steps you must know 00:06:00 14 Step Formula to Writing Great Sales Copy 00:06:00 Section 03: BASICS: 12 Essential Steps to Great Copy Writing AIDA is not just an Opera! 00:02:00 Have you any idea who you are talking to? 00:02:00 Who cares what format you use? 00:03:00 Hurting? Want someone to heal your pain? 00:02:00 I haven't got time or money for Objections! 00:02:00 Don't worry, there's always plenty of Scarcity to go round! 00:02:00 So, why are YOU reading my Headlines? 00:02:00 Why do you always want to know whats in it for you? 00:02:00 Endorsements? Pah! Prove it to me! 00:03:00 I Guarantee to you that I love Risk! Or do I? 00:02:00 Right it Wright to Be Red! or you won't be Readable! 00:03:00 Right it Wright to Be Red! or you won't be Readable! 00:03:00 Section 04: BASICS: Copywriting Formulation - Understanding Copywriting Building Blocks Introduction to Copywriting Formulation 00:02:00 Starting with AIDA 00:06:00 PAS - Problem, Agitation, Solution 00:04:00 The 4 Ps 00:03:00 QUEST 00:04:00 Section 05: BASICS: How to Write Headline What You Need to Know to Write Great Headlines 00:06:00 Section 06: BASICS: Proofreading and Editing - How to Edit Sales Copy Writing Editing: Can You Write Better Copy? 00:06:00 Proof Reading and Editing: 20 Ways to Write Better Copy 00:11:00 Editing Writing: Seven Guidelines for Editing Writing 00:06:00 Section 07: PSYCHOLOGY: The Psychology behind Copywriting Get Your Copywriting Psychology Right! 00:06:00 What are the Eight Universal Motivators? 00:07:00 100 Motivations 00:05:00 Overcoming Objections 00:08:00 Section 08: COPYWRITING FOR Blogging - Web Posts Copywriting for Blogs 00:09:00 A Simple Formula for Blog Posts 00:04:00 Blog Post Copywriting Formula 00:09:00 Blog Post Editing Checklist 00:08:00 Section 09: COPYWRITING FOR Landing Pages Copywriting for Landing Pages 00:04:00 Copywriting for Testimonials 00:06:00 Copywriting for Bullet Points 00:05:00 Section 10: COPYWRITING FOR Sales Letters Five Formulations for Sales Letters 00:03:00 The Five Point Sales Letter Formula 00:03:00 The Seven Step Copywriting Formula for Sales Letters 00:05:00 The Nine Point Formula 00:06:00 The 18 Step Sales Letter 00:06:00 The 21 Part Sales Letter Formula 00:08:00 Bonus: 32 Step Power Copywriting Formula 00:08:00 Section 11: COPYWRITING FOR Video Sales Letters What is a Video Sales Letter 00:03:00 How to Write an Attention Grabbing Video Sales Letter Headline 00:03:00 Video Sales Letter Basics - Some Simple Guidance for Better VSLs 00:04:00 Video Sales Letter Outline - with Downloadable Templates 00:07:00 Section 12: COPYWRITING FOR Email Copywriting for Email 00:07:00 How to Write Effective Welcome Emails 00:10:00 ACTIVITY: Analysis of a Long Form Story Telling Email 00:07:00 Email Copywriting Analysis 1 00:05:00 Copywriting Formulas for Email Sequences 00:06:00 Section 13: COPYWRITING FOR Advertisements Copywriting for Advertisements 00:04:00 Section 14: COPYWRITING FOR Twitter Copywriting for Twitter - Engage, Entertain, Be Brief! 00:07:00 Section 15: COPYWRITING FOR Promotional Videos How to Create a High Converting Promotional Video 00:06:00 The Promotional Video for This Course Following the Script 00:02:00 The Promotional Video - Version 2 00:02:00 Promotional Video SlideDeck 00:20:00 Promotional Video Script Checklist 00:04:00 2018 Update: The Formula for an Effective Promotional Video 00:04:00 2018 New Copywriting Course Promo Video 00:03:00 Section 16: Conclusion and Course Wrap Up Conclusion and Course Wrap Up 00:03:00 Additional File Additional File 00:00:00 Assignment Assignment - Content Writing & Copy Writing For SEO and Sales 00:00:00
About Course Unleash the Power of TikTok Marketing: Master the Art of Engaging Audiences and Driving Business Growth Harness the captivating potential of TikTok, the world's fastest-growing social media platform, to elevate your marketing strategies and achieve remarkable results. Learning Outcomes/Course Objectives: Understand the TikTok ecosystem: Delve into the intricacies of the TikTok platform, including its unique features, audience demographics, and user engagement patterns. Craft compelling TikTok content: Master the art of creating captivating videos that resonate with your target audience, utilizing TikTok's trending trends, challenges, and creative tools. Build a thriving TikTok community: Learn effective strategies to attract, engage, and grow your TikTok following, transforming casual viewers into loyal brand advocates. Leverage TikTok analytics: Gain insights into your TikTok performance using data-driven analytics, enabling you to optimize your content strategy and maximize campaign effectiveness. Integrate TikTok into your marketing mix: Seamlessly integrate TikTok into your overall marketing strategy, amplifying your brand's presence and driving measurable business outcomes. Target Audience: Business owners: Entrepreneurs and established business leaders seeking to expand their reach and connect with a wider audience on TikTok. Marketing professionals: Marketers eager to tap into TikTok's immense potential to enhance their brand awareness, generate leads, and drive sales. Content creators: Aspiring and experienced content creators seeking to master TikTok's unique format and create viral content that resonates with viewers. Anyone interested in social media marketing: Individuals passionate about exploring the latest social media trends and leveraging TikTok for personal or professional endeavors. Requirements: A TikTok account: Create a TikTok account to actively participate in the platform and apply the course learnings. Basic knowledge of social media marketing: Familiarity with social media marketing principles and best practices will enhance your understanding of TikTok marketing strategies. Enthusiasm and willingness to learn: An open mind and a willingness to experiment with TikTok's creative tools will fuel your success in this dynamic platform. Enroll today and embark on a journey to TikTok marketing mastery! What Will You Learn? Understand the TikTok ecosystem: Delve into the intricacies of the TikTok platform, including its unique features, audience demographics, and user engagement patterns. Craft compelling TikTok content: Master the art of creating captivating videos that resonate with your target audience, utilizing TikTok's trending trends, challenges, and creative tools. Build a thriving TikTok community: Learn effective strategies to attract, engage, and grow your TikTok following, transforming casual viewers into loyal brand advocates. Leverage TikTok analytics: Gain insights into your TikTok performance using data-driven analytics, enabling you to optimize your content strategy and maximize campaign effectiveness. Integrate TikTok into your marketing mix: Seamlessly integrate TikTok into your overall marketing strategy, amplifying your brand's presence and driving measurable business outcomes. Course Content Tiktok Marketing Introduction Chapter 1 Chapter 2 Chapter 3 Chapter 4 Chapter 5 Chapter 6 Chapter 7 Chapter 8 Chapter 9 Conclusion A course by eTrain Course Provider RequirementsA TikTok account: Create a TikTok account to actively participate in the platform and apply the course learnings.Basic knowledge of social media marketing: Familiarity with social media marketing principles and best practices will enhance your understanding of TikTok marketing strategies.Enthusiasm and willingness to learn: An open mind and a willingness to experiment with TikTok's creative tools will fuel your success in this dynamic platform. Audience Business owners Marketing professionals Content creators Anyone interested in social media marketing Audience Business owners Marketing professionals Content creators Anyone interested in social media marketing
About Course Instagram Marketing Mastery: Unleash the Power of Visual Storytelling to Grow Your Business and Brand Embark on an immersive journey to Instagram marketing mastery and transform your social media presence into a powerful engine for business growth and brand recognition. Learning Outcomes/Course Objectives: Master Instagram's fundamentals: Gain a comprehensive understanding of Instagram's features, algorithms, and user behavior, laying the foundation for effective marketing strategies. Craft captivating visual content: Learn the art of creating visually appealing and engaging Instagram posts, utilizing storytelling techniques, editing tools, and design principles. Harness the power of hashtags: Discover the secrets of effective hashtag usage to increase your content's visibility, reach a wider audience, and attract targeted followers. Develop a growth strategy: Implement proven strategies to grow your Instagram following organically, attracting genuine and engaged users who align with your brand's values. Build a consistent brand identity: Establish a cohesive and recognizable brand presence on Instagram, reinforcing your brand's message, voice, and visual aesthetic. Leverage influencer marketing: Explore the potential of influencer marketing to amplify your brand's reach, tap into new audiences, and boost your credibility. Utilize third-party tools: Discover and effectively utilize third-party tools to enhance your Instagram marketing efforts, streamline content creation, and gain valuable insights. Target Audience: Business owners: Entrepreneurs and established business leaders seeking to harness the power of Instagram to expand their reach, connect with a wider audience, and drive business growth. Marketing professionals: Marketers eager to integrate Instagram into their overall marketing strategy, leveraging its visual storytelling capabilities to enhance brand awareness, generate leads, and drive sales. Content creators: Aspiring and experienced content creators seeking to master Instagram's unique format, create captivating visuals, and build a thriving online community. Anyone interested in social media marketing: Individuals passionate about exploring the latest social media trends and leveraging Instagram for personal or professional endeavors. Requirements: An Instagram account: Create an Instagram account to actively participate in the platform and apply the course learnings. Basic knowledge of social media marketing: Familiarity with social media marketing principles and best practices will enhance your understanding of Instagram marketing strategies. Enthusiasm and willingness to learn: An open mind and a willingness to experiment with Instagram's creative tools and features will fuel your success in this dynamic platform. Enroll today and unlock the secrets to Instagram marketing mastery, transforming your social media presence into a powerful tool for business growth and brand recognition. What Will You Learn? Master Instagram's fundamentals: Gain a comprehensive understanding of Instagram's features, algorithms, and user behavior, laying the foundation for effective marketing strategies. Craft captivating visual content: Learn the art of creating visually appealing and engaging Instagram posts, utilizing storytelling techniques, editing tools, and design principles. Harness the power of hashtags: Discover the secrets of effective hashtag usage to increase your content's visibility, reach a wider audience, and attract targeted followers. Develop a growth strategy: Implement proven strategies to grow your Instagram following organically, attracting genuine and engaged users who align with your brand's values. Build a consistent brand identity: Establish a cohesive and recognizable brand presence on Instagram, reinforcing your brand's message, voice, and visual aesthetic. Leverage influencer marketing: Explore the potential of influencer marketing to amplify your brand's reach, tap into new audiences, and boost your credibility. Utilize third-party tools: Discover and effectively utilize third-party tools to enhance your Instagram marketing efforts, streamline content creation, and gain valuable insights. Course Content Instagram Marketing 3 Things You Should Never Do When Using Instagram Marketing 3 Ways to Produce More Instagram Content 5 Tips for Better Hashtags 5 Tips to Grow Your Instagram Audience Faster How to Create a Consistent Instagram Account to Grow Your Audience Massively How to Create a Strong Brand for Your Instagram How to Sell the Dream How to Set Up Your Instagram Business Account in 5 Easy Steps How to Use Influencer Marketing on Instagram to Accelerate Your How to Win at Instagram Without Taking a Single Photo A course by eTrain Course Provider Xpert Learning RequirementsAn Instagram account: Create an Instagram account to actively participate in the platform and apply the course learnings.Basic knowledge of social media marketing: Familiarity with social media marketing principles and best practices will enhance your understanding of Instagram marketing strategies.Enthusiasm and willingness to learn: An open mind and a willingness to experiment with Instagram's creative tools and features will fuel your success in this dynamic platform. Audience Business Owners Marketing Professionals Content creators Anyone interested in social media marketing: Audience Business Owners Marketing Professionals Content creators Anyone interested in social media marketing:
Overview of Teaching Assistant Level 3 Video content is booming. With easy access to smartphones, everyone can be a videographer today. However, editing videos that captivate audiences requires skills. This Editing on CapCut – A Crash Course teaches you professional editing techniques using CapCut to create stunning videos for social media and online platforms. Learn industry best practices from an experienced instructor. Unleash your creativity and find opportunities as a video creator, editor or influencer. Export high-quality videos after Editing. Employ advanced techniques to edit videos creatively. This Editing on CapCut - A Crash Course will help you to learn: Edit videos using CapCut software tools. Arrange clips and add visual effects in videos. Sync motions to audio using keyframes in CapCut. Generate automatic captions for videos. Insert music and sound effects into videos skillfully. Export high-quality videos after Editing. Employ advanced techniques to edit videos creatively. This course covers the topic you must know to stand against the tough competition. The future is truly yours to seize with this Editing on CapCut – A Crash Course. Enrol today and complete the course to achieve a certificate that can change your career forever. Details Perks of Learning with IOMH One-To-One Support from a Dedicated Tutor Throughout Your Course. Study Online — Whenever and Wherever You Want. Instant Digital/ PDF Certificate. 100% Money Back Guarantee. 12 Months Access. Process of Evaluation After studying the course, an MCQ exam or assignment will test your skills and knowledge. You have to get a score of 60% to pass the test and get your certificate. Certificate of Achievement Certificate of Completion – Digital / PDF Certificate After completing the Editing on CapCut – A Crash Course course, you can order your CPD Accredited Digital/ PDF Certificate for £5.99. Certificate of Completion – Hard copy Certificate You can get the CPD Accredited Hard Copy Certificate for £12.99. Shipping Charges: Inside the UK: £3.99 International: £10.99 Who Is This Course for? Aspiring video editors and content creators. Social media influencers and marketers want to create engaging videos. Small business owners looking to promote their brand through videos. Students interested in video production and Editing. Requirements There is no prerequisite to enrol in this course. You don’t need any educational qualification or experience to enrol in the Editing on CapCut – A Crash Course course. Do note: you must be at least 16 years old to enrol. Any internet-connected device, such as a computer, tablet, or smartphone, can access this online course. Career Path Video Editor - £18K to £35K per year Social Media Manager - £21K to £45K per year Digital Marketer - £19K to £50K per year Content Creator - £15K to £40K per year Videographer - £20K to £50K per year
Overview This SEO course will unlock your full potential and will show you how to excel in a career in SEO. So upskill now and reach your full potential. Everything you need to get started in SEO is available in this course. Learning and progressing are the hallmarks of personal development. This SEO will quickly teach you the must-have skills needed to start in the relevant industry. In This SEO Course, You Will: Learn strategies to boost your workplace efficiency. Hone your SEO skills to help you advance your career. Acquire a comprehensive understanding of various SEO topics and tips from industry experts. Learn in-demand SEO skills that are in high demand among UK employers, which will help you to kickstart your career. This SEO course covers everything you must know to stand against the tough competition in the SEO field. The future is truly yours to seize with this SEO. Enrol today and complete the course to achieve a SEO certificate that can change your professional career forever. Additional Perks of Buying a Course From Institute of Mental Health Study online - whenever and wherever you want. One-to-one support from a dedicated tutor throughout your course. Certificate immediately upon course completion 100% Money back guarantee Exclusive discounts on your next course purchase from Institute of Mental Health Enrolling in the SEO course can assist you in getting into your desired career quicker than you ever imagined. So without further ado, start now. Process of Evaluation After studying the SEO course, your skills and knowledge will be tested with a MCQ exam or assignment. You must get a score of 60% to pass the test and get your certificate. Certificate of Achievement Upon successfully completing the SEO course, you will get your CPD accredited digital certificate immediately. And you can also claim the hardcopy certificate completely free of charge. All you have to do is pay a shipping charge of just £3.99. Who Is This Course for? This SEO is suitable for anyone aspiring to start a career in SEO; even if you are new to this and have no prior knowledge on SEO, this course is going to be very easy for you to understand. And if you are already working in the SEO field, this course will be a great source of knowledge for you to improve your existing skills and take them to the next level. Taking this SEO course is a win-win for you in all aspects. This course has been developed with maximum flexibility and accessibility, making it ideal for people who don't have the time to devote to traditional education. Requirements This SEO course has no prerequisite. You don't need any educational qualification or experience to enrol in the SEO course. Do note: you must be at least 16 years old to enrol. Any internet-connected device, such as a computer, tablet, or smartphone, can access this online SEO course. Moreover, this course allows you to learn at your own pace while developing transferable and marketable skills. Course Curriculum Section 1: Introduction Unit 1: Introduction 00:04:00 Unit 2: Course Overview 00:04:00 Section 2: SEO: Core Concepts Unit 1: What is SEO (Search Engine Optimisation) 00:04:00 Unit 2: Types of SEO: Black Hat, Grey Hat & White Hat SEO 00:05:00 Unit 3: How Search Engines Give Ranks: Crawling, Indexing & Ranking 00:06:00 Unit 4: 2 Ways to Get Ranked on Search Engines 00:03:00 Section 3: On - Page Optimisation Unit 1: On Page SEO Explained 00:01:00 Unit 2: On Page SEO Activities 00:04:00 Unit 3: 4 Key Ranking Factors of On Page SEO 00:04:00 Unit 4: Tools & Tips for Increasing Site Speed 00:13:00 Unit 5: Using SEO Friendly Themes 00:06:00 Unit 6: Increasing the Dwell Time & Decreasing Bounce Rate 00:05:00 Unit 7: How to Make the URL SEO Friendly 00:03:00 Unit 8: Long Form SEO Optimised Content 00:03:00 Unit 9: Internal Linking 00:05:00 Unit 10: Meta Title & Meta Description 00:03:00 Unit 11: Optimising Images for SEO 00:04:00 Unit 12: Outbound Links 00:04:00 Section 4: Keyword Research & Optimisation Unit 1: What Are Keywords & Why They Are Important 00:06:00 Unit 2: Types of Keywords 00:08:00 Unit 3: Which Type of Keywords You Should Choose 00:01:00 Unit 4: Free Tools for Keyword Research & SEO 00:06:00 Unit 5: Paid Tools for Keyword Research & SEO 00:03:00 Unit 6: 2 Metrics to Check Before Choosing Content 00:05:00 Unit 7: Steps for Keyword Research 00:11:00 Unit 8: What is Keyword Stuffing? 00:05:00 Section 5: SEO Content Writing Unit 1: Write SEO Optimised Title 00:04:00 Unit 2: 6 Hacks to Write Attractive Headlines 00:17:00 Unit 3: Keyword Placement For SEO 00:06:00 Unit 4: Steps to Write Content & Optimise It for Search Engines 00:09:00 Section 6: Off Page SEO Unit 1: What Is Off Page Optimisation 00:01:00 Unit 2: Link Building - 1st Factor of Off Page SEO 00:07:00 Unit 3: 3 Methods to Get Backlinks 00:02:00 Unit 4: Method 1: Guest Posting for Link Building 00:07:00 Unit 5: Method 2: Building Relations with Experts 00:04:00 Unit 6: Method 3: Getting Backlinks from Round Up Post 00:04:00 Unit 7: Social Media Marketing - 2nd Factor of Off Page SEO 00:05:00 Section 7: Conclusion Unit 1: Conclusion 00:01:00