This is a quickstart Adobe Express Training course held online in Janury 2025. Ideal for business owners or freelancers looking to get to grips with social media design and designing for social media marketing.
Training & Networking - TikTok: time to get your Gen Z on! This session is suitable for mid to senior level fundraisers with strategic responsibility, either with or overseeing specialisms in individual giving and social fundraising, and for sole operators covering both comms and fundraising functions for their charities. Synopsis: Z are deemed a mystery to many of us. What are they passionate about? What makes them tick? And most importantly, how can you reach them, and turn them into loyal supporters? In this session, we’ll de-mystify this elusive group of donors, and look at strategies for how charities can and do successfully engage them. And as the name suggests, we’ll of course be looking at one of the world’s fastest growing channels, TikTok - and what your charity can do to add value, demonstrate impact and most importantly of all, inspire action amongst young people. Presented by Rebs Curtis-Moss: For the last fifteen years, Rebs has worked with some of the biggest charities in the UK and Scotland in a range of strategic digital engagement, social media and fundraising roles. Most recently, they’ve worked with the RNLI as Senior Social Media Manager, and with Shelter as their Social Media Manager. They now work as a Consultant, offering a wide range of consultancy, training and content creation services for charities of all sizes.
Our monthly Social Media Marketing Update will break down the need-to-know marketing trends across TikTok, Instagram, LinkedIn, YouTube and more!
Our monthly Social Media Marketing Update will break down the need-to-know marketing trends across TikTok, Instagram, LinkedIn, YouTube and more!
Our monthly Social Media Marketing Update will break down the need-to-know marketing trends across TikTok, Instagram, LinkedIn, YouTube and more!
Our monthly Social Media Marketing Update will break down the need-to-know marketing trends across TikTok, Instagram, LinkedIn, YouTube and more!
Our monthly Social Media Marketing Update will break down the need-to-know marketing trends across TikTok, Instagram, LinkedIn, YouTube and more!
Course Overview The Social Media Marketing Level 5 course provides a comprehensive exploration of the modern digital landscape, equipping learners with the expertise to design, implement, and manage strategic marketing campaigns across major social platforms. Through a structured learning journey, this course offers in-depth insights into the latest marketing techniques, consumer behaviour analysis, and brand growth strategies. Learners will develop a strong understanding of how to engage audiences, optimise content, and leverage data-driven approaches to drive results. By the end of the course, participants will be equipped to contribute to business success through innovative marketing initiatives, whether for personal ventures or organisational objectives. Designed for individuals at various stages of their career, this programme empowers learners to stay ahead in a competitive market by mastering dynamic digital tools and techniques essential for success in the ever-evolving world of social media marketing. Course Description Throughout the Social Media Marketing Level 5 course, learners will delve into a broad range of topics crucial to achieving success in the digital marketing arena. Starting with the fundamentals of digital marketing, the programme moves through growth hacking strategies, customer journey mapping, content development, and search engine optimisation. Dedicated modules explore platform-specific marketing techniques for Facebook, Instagram, Twitter, and YouTube, as well as mobile and e-mail marketing approaches. The course fosters the development of strategic thinking, analytical capabilities, and content management skills essential for enhancing brand visibility and audience engagement. Learners will also explore how to optimise marketing efforts based on key performance metrics and consumer insights. With a curriculum tailored to current industry standards, this course prepares individuals to navigate the complex social media landscape confidently and innovatively, ensuring they are well-positioned for career advancement and professional growth in the digital marketing sector. Course Modules Module 01: Fundamentals of Digital Marketing Module 02: Growth Hacking Module 03: Customer Journey Module 04: Content Marketing Module 05: SEO Module 06: E-Mail Marketing Module 07: Facebook Marketing Module 08: Instagram Marketing Module 09: Twitter Marketing Module 10: Youtube Marketing Module 11: Mobile Marketing (See full curriculum) Who is this course for? Individuals seeking to build a strong foundation in digital and social media marketing. Professionals aiming to enhance their marketing strategies and career progression. Beginners with an interest in exploring the world of digital branding and communication. Entrepreneurs and business owners wanting to boost their online presence. Marketing students and graduates looking to deepen their practical knowledge of social media trends. Career Path Social Media Manager Digital Marketing Executive Content Strategist SEO Specialist Brand Communications Officer Online Community Manager E-Commerce Marketing Coordinator Digital Advertising Specialist Influencer Marketing Executive Marketing Consultant
Social Media Marketing Strategy Course Overview: This Social Media Marketing Strategy course provides a comprehensive overview of how to create, manage, and optimise a social media marketing plan. Learners will explore the key aspects of social media marketing, including market analysis, content creation, and campaign management. The course focuses on understanding the dynamics of different social platforms, selecting the right platforms for your business, and integrating them into broader marketing strategies. By the end of the course, learners will be equipped with the knowledge to design and implement effective social media marketing strategies to enhance brand visibility and engagement. Course Description: This course dives deeper into the essential aspects of social media marketing, offering insights into the latest trends and tools available. Key topics include conducting a market analysis to understand target audiences, auditing current social media channels, setting measurable goals, and selecting the most effective platforms. The course also covers the creation of a social media policy, integrating marketing strategies across platforms, developing content that resonates with audiences, and launching successful campaigns. Learners will gain valuable skills to build and execute a social media marketing strategy that drives results for businesses and brands. Social Media Marketing Strategy Curriculum: Module 01: The Rise of Social Media Module 02: Conducting Market Analysis Module 03: Auditing Social Media Module 04: Setting Goals and Selecting Platforms Module 05: Creating the Social Media Policy Module 06: Integrating Marketing Strategies Module 07: Developing Effective Content Module 08: Understanding the Popular Platforms Module 09: Launching Successful Campaigns (See full curriculum) Who is this course for? Individuals seeking to enhance their marketing skills. Professionals aiming to boost their career in digital marketing. Beginners with an interest in social media marketing. Entrepreneurs looking to build their brand presence online. Career Path: Social Media Manager Digital Marketing Specialist Content Strategist Marketing Consultant Brand Manager