45430 Ski courses

Duration 5 Days 30 CPD hours This course is intended for Experienced system administrators and network administrators Overview By the end of the course, you should be able to meet the following objectives: Describe the NSX Advanced Load Balancer architecture Describe the NSX Advanced Load Balancer components and main functions Explain the NSX Advanced Load Balancer key features and benefits Deploy and configure the NSX Advanced Load Balancer infrastructure within private or public clouds using Write and No-Access Cloud Connectors Explain, deploy, and configure Service Engines Explain and configure local load balancing constructs such as virtual services, pools, health monitors, and related components Explain and configure advanced virtual services and related concepts such as Subject Name Indication, Enhanced Virtual Hosting, and authentication of virtual services Explain and modify application behavior through profiles, policies, and DataScripts Describe Central licensing management using VMware NSX Advanced Load Balancer Enterprise with Cloud services (formerly Avi Pulse) Explain how to configure Role-Based Access Control (RBAC) in NSX Advanced Load Balancer Configure advanced services such as global server load balancing Describe how to use NSX Advanced Load Balancer REST API interfaces and related automation capabilities Describe and configure NSX Advanced Load Balancer application and infrastructure monitoring Gather relevant information and perform basic troubleshooting of applications that use built-in NSX Advanced Load Balancer tooling Identify the key features of VMware NSX Network Detection and Response This five-day, fast-paced course provides comprehensive training to install, configure, and manage a VMware NSX Advanced Load Balancer (Avi Networks) solution. This course covers key NSX Advanced Load Balancer (Avi Networks) features and functionality offered in the NSX Advanced Load Balancer 21.x release. Features include the overall infrastructure, virtual services, application components, global server load balancing, various cloud connectors, application troubleshooting, and solution monitoring. Hands-on labs provide access to a software-defined data center environment to reinforce the skills and concepts presented in the course. Course Introduction Introduction and course logistics Course objectives Introduction to NSX Advanced Load Balancer Introduce NSX Advanced Load Balancer Discuss NSX Advanced Load Balancer use cases and benefits Explain NSX Advanced Load Balancer architecture and components Explain the management, control, data, and consumption planes and their respective functions Virtual Services Configuration Concepts Explain virtual service components Explain virtual service types Explain and configure basic virtual service components such as application profiles and network profiles Virtual Services Configuration Advanced Concepts Explain the virtual service advanced components such as Wildcard VIP, Server Name Identification (SNI), and Enhanced Virtual Hosting (EVH) Explain the concept of virtual service VIP Sharing Explain different authentication mechanisms used for a virtual service such as LDAP, SAML, JSON Web Token, and OAUTH Profiles and Policies Explain application profiles and types such as L4, DNS, Syslog, HTTP, and VMware Horizon VDI Explain and configure advanced application HTTP profile options Describe network profiles and types Explain and configure SSL profiles and certificates Explain and configure HTTP, network, and DNS policies Pools Configuration Concepts Explain pools configuration options Describe the available load balancing algorithms Explain multiple health monitor types Explain multiple Persistence profiles Explain and configure pool groups Modifying Application Behavior Design and apply application solutions by using application profiles Design and apply application solutions by using network, HTTP policies, and DataScripts Explain DataScript fundamentals Explain and use NSX Advanced Load Balancer analytics to understand application behavior Describe and configure client SSL certificate validation Describe and configure virtual service DDoS, Rate limiting, and Throttling capabilities Modify network profile properties such as TCP connection properties Design and apply application solutions by using Persistence profiles NSX Advanced Load Balancer Infrastructure Architecture Explain management, control, data, and consumption planes and functions Describe control plane clustering and high availability Describe controller sizing and process sharing Describe Service Engine CPU and NIC architecture Explain tenants Configure properties of Service Engine groups Explain Service Engine group high availability modes Describe and configure active-standby high availability mode Explain Service Engine placement in multiple availability zones for public clouds Describe and configure elastic HA high availability mode (Active-Active, N+M) Explain Service Engine failure detection and self-healing Describe Service Engine as a router Explain virtual service scale-out options such as Layer 2 (Native), Layer 3 (BGP), and DNS-based Describe how to upgrade NSX Advanced Load Balancer Introduction to Cloud Connector Explain cloud connectors Review cloud connector integration modes List cloud connector types Review the different Service Engine image types in different ecosystems Installing, Configuring, and Managing NSX Advanced Load Balancer in No-Orchestrator Cloud Explain No-Access cloud concepts Configure No-Access cloud integration on bare metal Explain and configure Linux Server Cloud Explain and configure VMware No Orchestrator Describe the advanced configuration options available in bare metal (Linux Server Cloud) Installing, Configuring, and Managing NSX Advanced Load Balancer in VMware Environment: Cloud Configuration Introduce VMware integration options Explain and configure VMware Write Access Cloud Connector Explain NSX Advanced Load Balancer integration options in a VMware NSX environment Explain and configure NSX Cloud Connector for Overlay and VLAN-backed segments AWS Cloud Configuration Describe NSX Advanced Load Balancer public cloud integrations Explain different AWS components Explain and demonstrate AWS public cloud integration Deploy VMware NSX Advanced Load Balancer Controller, SEs, and virtual services in AWS Cloud Review Multi-AZ Support for virtual services in AWS cloud GCP Cloud Configuration Explain different GCP components Explain and demonstrate GCP public cloud integration Deploy NSX Advanced Load Balancer Controller, SEs, and virtual services in GCP cloud Azure Cloud Configuration Describe NSX Advanced Load Balancer public cloud integrations Explain different Microsoft Azure components Explain and demonstrate Azure public cloud integration Deploy NSX Advanced Load Balancer Controller, SEs, and virtual services in Azure Cloud NSX Advanced Load Balancer Enterprise with Cloud Services (Avi Pulse) Describe NSX Advanced Load Balancer public cloud services Explain different features of NSX Advanced Load Balancer Cloud Services Register the controller with Cloud Services DNS Foundations Review, discuss, and explain DNS fundamentals Describe NSX Advanced Load Balancer DNS and IPAM providers Global Server Load Balancing (GSLB) Introduce Global Server load balancing concepts and benefits Explain and configure the NSX Advanced Load Balancer infrastructure Explain and configure the DNS Virtual Service components Explain and configure GSLB Service Engine Group Describe and configure GSLB sites Explain and configure basic GSLB services to include pools and health monitors Describe GSLB Server Load Balancing algorithms Explain and configure health monitors based on data plane and control plane Describe GSLB Health Monitor Proxy Explain GSLB Site-Cookie Persistence Explain the different GSLB replication methods Role-Based Access Control (RBAC) Introduce local authentication in NSX Advanced Load Balancer Introduce remote authentication in NSX Advanced Load Balancer Review the different types of remote authentication Explain granular RBAC using labels NSX Advanced Load Balancer: Troubleshooting Introduce infrastructure and application troubleshooting concepts Describe troubleshooting based on control plane and data plane Explain application analytics and logs Describe client logs analysis Explain headers troubleshooting and packet capture mechanism Describe how to use CLI for detailed data plane troubleshooting Explain Service Engine logs Explain health monitors troubleshooting Explain BGP session troubleshooting Describe control plane troubleshooting, clustering, and cloud connector issues Events and Alerts Describe NSX Advanced Load Balancer events Describe and configure NSX Advanced Load Balancer alerts Describe NSX Advanced Load Balancer monitoring capabilities with SNMP, Syslog, and Email Introduction to NSX Advanced Load Balancer Rest API Introduce the NSX Advanced Load Balancer REST API interface Describe REST API Object Schema Explain and interact with REST API interface with

Duration 5 Days 30 CPD hours This course is intended for Security engineer Network engineer Network designer Network administrator Systems engineer Consulting systems engineer Technical solutions architect Network manager Cisco integrators and partners Overview After taking this course, you should be able to: Describe information security concepts and strategies within the network Describe common TCP/IP, network application, and endpoint attacks Describe how various network security technologies work together to guard against attacks Implement access control on Cisco ASA appliance and Cisco Firepower Next-Generation Firewall Describe and implement basic email content security features and functions provided by Cisco Email Security Appliance Describe and implement web content security features and functions provided by Cisco Web Security Appliance Describe Cisco Umbrella security capabilities, deployment models, policy management, and Investigate console Introduce VPNs and describe cryptography solutions and algorithms Describe Cisco secure site-to-site connectivity solutions and explain how to deploy Cisco Internetwork Operating System (Cisco IOS) Virtual Tunnel Interface (VTI)-based point-to-point IPsec VPNs, and point-to-point IPsec VPN on the Cisco ASA and Cisco Firepower Next-Generation Firewall (NGFW) Describe and deploy Cisco secure remote access connectivity solutions and describe how to configure 802.1X and Extensible Authentication Protocol (EAP) authentication Provide basic understanding of endpoint security and describe Advanced Malware Protection (AMP) for Endpoints architecture and basic features Examine various defenses on Cisco devices that protect the control and management plane Configure and verify Cisco IOS software Layer 2 and Layer 3 data plane controls Describe Cisco Stealthwatch Enterprise and Stealthwatch Cloud solutions Describe basics of cloud computing and common cloud attacks and how to secure cloud environment The Implementing and Operating Cisco Security Core Technologies (SCOR) v1.0 course helps you prepare for the Cisco© CCNP© Security and CCIE© Security certifications and for senior-level security roles. In this course, you will master the skills and technologies you need to implement core Cisco security solutions to provide advanced threat protection against cybersecurity attacks. You will learn security for networks, cloud and content, endpoint protection, secure network access, visibility, and enforcements. You will get extensive hands-on experience deploying Cisco Firepower© Next-Generation Firewall and Cisco Adaptive Security Appliance (ASA) Firewall; configuring access control policies, mail policies, and 802.1X Authentication; and more. You will get introductory practice on Cisco Stealthwatch© Enterprise and Cisco Stealthwatch Cloud threat detection features. This course, including the self-paced material, helps prepare you to take the exam, Implementing and Operating Cisco Security Core Technologies (350-701 SCOR), which leads to the new CCNP Security, CCIE Security, and the Cisco Certified Specialist - Security Core certifications. Describing Information Security Concepts* Information Security Overview Assets, Vulnerabilities, and Countermeasures Managing Risk Vulnerability Assessment Understanding Common Vulnerability Scoring System (CVSS) Describing Common TCP/IP Attacks* Legacy TCP/IP Vulnerabilities IP Vulnerabilities Internet Control Message Protocol (ICMP) Vulnerabilities TCP Vulnerabilities User Datagram Protocol (UDP) Vulnerabilities Attack Surface and Attack Vectors Reconnaissance Attacks Access Attacks Man-in-the-Middle Attacks Denial of Service and Distributed Denial of Service Attacks Reflection and Amplification Attacks Spoofing Attacks Dynamic Host Configuration Protocol (DHCP) Attacks Describing Common Network Application Attacks* Password Attacks Domain Name System (DNS)-Based Attacks DNS Tunneling Web-Based Attacks HTTP 302 Cushioning Command Injections SQL Injections Cross-Site Scripting and Request Forgery Email-Based Attacks Describing Common Endpoint Attacks* Buffer Overflow Malware Reconnaissance Attack Gaining Access and Control Gaining Access via Social Engineering Gaining Access via Web-Based Attacks Exploit Kits and Rootkits Privilege Escalation Post-Exploitation Phase Angler Exploit Kit Describing Network Security Technologies Defense-in-Depth Strategy Defending Across the Attack Continuum Network Segmentation and Virtualization Overview Stateful Firewall Overview Security Intelligence Overview Threat Information Standardization Network-Based Malware Protection Overview Intrusion Prevention System (IPS) Overview Next Generation Firewall Overview Email Content Security Overview Web Content Security Overview Threat Analytic Systems Overview DNS Security Overview Authentication, Authorization, and Accounting Overview Identity and Access Management Overview Virtual Private Network Technology Overview Network Security Device Form Factors Overview Deploying Cisco ASA Firewall Cisco ASA Deployment Types Cisco ASA Interface Security Levels Cisco ASA Objects and Object Groups Network Address Translation Cisco ASA Interface Access Control Lists (ACLs) Cisco ASA Global ACLs Cisco ASA Advanced Access Policies Cisco ASA High Availability Overview Deploying Cisco Firepower Next-Generation Firewall Cisco Firepower NGFW Deployments Cisco Firepower NGFW Packet Processing and Policies Cisco Firepower NGFW Objects Cisco Firepower NGFW Network Address Translation (NAT) Cisco Firepower NGFW Prefilter Policies Cisco Firepower NGFW Access Control Policies Cisco Firepower NGFW Security Intelligence Cisco Firepower NGFW Discovery Policies Cisco Firepower NGFW IPS Policies Cisco Firepower NGFW Malware and File Policies Deploying Email Content Security Cisco Email Content Security Overview Simple Mail Transfer Protocol (SMTP) Overview Email Pipeline Overview Public and Private Listeners Host Access Table Overview Recipient Access Table Overview Mail Policies Overview Protection Against Spam and Graymail Anti-virus and Anti-malware Protection Outbreak Filters Content Filters Data Loss Prevention Email Encryption Deploying Web Content Security Cisco Web Security Appliance (WSA) Overview Deployment Options Network Users Authentication Secure HTTP (HTTPS) Traffic Decryption Access Policies and Identification Profiles Acceptable Use Controls Settings Anti-Malware Protection Deploying Cisco Umbrella* Cisco Umbrella Architecture Deploying Cisco Umbrella Cisco Umbrella Roaming Client Managing Cisco Umbrella Cisco Umbrella Investigate Overview and Concepts Explaining VPN Technologies and Cryptography VPN Definition VPN Types Secure Communication and Cryptographic Services Keys in Cryptography Public Key Infrastructure Introducing Cisco Secure Site-to-Site VPN Solutions Site-to-Site VPN Topologies IPsec VPN Overview IPsec Static Crypto Maps IPsec Static Virtual Tunnel Interface Dynamic Multipoint VPN Cisco IOS FlexVPN Deploying Cisco IOS VTI-Based Point-to-Point IPsec VPNs Cisco IOS VTIs Static VTI Point-to-Point IPsec Internet Key Exchange (IKE) v2 VPN Configuration Deploying Point-to-Point IPsec VPNs on the Cisco ASA and Cisco Firepower NGFW Point-to-Point VPNs on the Cisco ASA and Cisco Firepower NGFW Cisco ASA Point-to-Point VPN Configuration Cisco Firepower NGFW Point-to-Point VPN Configuration Introducing Cisco Secure Remote Access VPN Solutions Remote Access VPN Components Remote Access VPN Technologies Secure Sockets Layer (SSL) Overview Deploying Remote Access SSL VPNs on the Cisco ASA and Cisco Firepower NGFW Remote Access Configuration Concepts Connection Profiles Group Policies Cisco ASA Remote Access VPN Configuration Cisco Firepower NGFW Remote Access VPN Configuration Explaining Cisco Secure Network Access Solutions Cisco Secure Network Access Cisco Secure Network Access Components AAA Role in Cisco Secure Network Access Solution Cisco Identity Services Engine Cisco TrustSec Describing 802.1X Authentication 802.1X and Extensible Authentication Protocol (EAP) EAP Methods Role of Remote Authentication Dial-in User Service (RADIUS) in 802.1X Communications RADIUS Change of Authorization Configuring 802.1X Authentication Cisco Catalyst© Switch 802.1X Configuration Cisco Wireless LAN Controller (WLC) 802.1X Configuration Cisco Identity Services Engine (ISE) 802.1X Configuration Supplicant 802.1x Configuration Cisco Central Web Authentication Describing Endpoint Security Technologies* Host-Based Personal Firewall Host-Based Anti-Virus Host-Based Intrusion Prevention System Application Whitelists and Blacklists Host-Based Malware Protection Sandboxing Overview File Integrity Checking Deploying Cisco Advanced Malware Protection (AMP) for Endpoints* Cisco AMP for Endpoints Architecture Cisco AMP for Endpoints Engines Retrospective Security with Cisco AMP Cisco AMP Device and File Trajectory Managing Cisco AMP for Endpoints Introducing Network Infrastructure Protection* Identifying Network Device Planes Control Plane Security Controls Management Plane Security Controls Network Telemetry Layer 2 Data Plane Security Controls Layer 3 Data Plane Security Controls Deploying Control Plane Security Controls* Infrastructure ACLs Control Plane Policing Control Plane Protection Routing Protocol Security Deploying Layer 2 Data Plane Security Controls* Overview of Layer 2 Data Plane Security Controls Virtual LAN (VLAN)-Based Attacks Mitigation Sp

Calling all aspiring filmmakers and film enthusiasts! Join us for an engaging taster session on filmmaking, specially designed for students like you. Led by BA Practical Course Leader Devon Dickson, this session aims to explore the art of creating films that go beyond traditional performances and instead capture evocative and unforgettable cinematic truth. Discover how visual narrative can unlock your unique voice as a filmmaker. Devon Dickson, an accomplished writer, producer, and director with over 25 years of experience, will share his valuable insights gained from working on feature films, television shows, and over 300 commercials across 30 countries. His work has reached billions of viewers worldwide, making him a remarkable mentor for budding filmmakers. During this taster session, you'll delve into the philosophy and principles that form the foundations of our teaching here at Central Film School. Through practical examples and captivating case studies, you'll witness how this innovative approach to filmmaking can elevate your creativity and storytelling skills. Whether you're a film student, a passionate movie lover, or simply curious about the art of cinema, this taster session promises to be an inspiring and educational experience. No prior experience in filmmaking is required, so all students are welcome to attend. Don't miss out on this unique opportunity to learn from one of the industry's most experienced professionals. Reserve your spot now and embark on a journey to unlock your unique voice in filmmaking!

Calling all aspiring screenwriters and creative minds! Join us for an exciting script pitching workshop led by tutor Gemma Mushington. This taster session is designed to unleash your imagination and guide you through the process of coming up with and pitching an original script idea. Gemma Mushington, a talented screenwriter with a BA in Film, Television, and Digital Production, brings her wealth of industry knowledge and experience to this workshop. She is signed with Casarotto Ramsay and was the proud winner of the Neal Street Productions Screenwriting Bursary in 2021. Gemma's impressive credentials also include writing an episode of CBBC's The Dumping Ground, which aired in May 2023. With her current role as our Module Leader for the Major Feature Film module on the BA Screenwriting course, Gemma is the perfect guide to help you develop your script ideas. During this engaging taster session, Gemma will lead you through an exercise focused on generating and refining your own original script idea. Learn the techniques and strategies used by professional screenwriters to create compelling narratives that captivate audiences. Gain valuable insights into the art of pitching as Gemma shares her expertise on how to effectively communicate your ideas and grab the attention of industry professionals. Whether you are a screenwriting student, a budding storyteller, or simply someone with a passion for creative writing, this workshop is a fantastic opportunity to explore the exciting world of script development. No prior experience is necessary, as Gemma will provide guidance and support throughout the session. Don't miss out on this chance to refine your scriptwriting skills and pitch your ideas with confidence. Reserve your spot now and prepare to unleash your creative potential with the guidance of tutor Gemma Mushington!

Date: Thursday 25th May Time: 4pm Location: Studio A - Landor Road Event Details: Matt Jones is a British producer and screenwriter who has worked on several television networks across the UK. Beginning his career writing for Doctor Who Magazine in 1995, he got his big break when he became a screen writer for the Channel 4 series Queer as Folk. Matt will share his experience as a television screenwriter and producer, covering: Writing for Television What producers look for How to write a pitch How to pitch in a room Some of the projects Matt has worked on: Skins - producer Shameless - producer Doctor Who - writer The Split - writer This is a free event that all students are welcome to attend (but tickets are limited so be quick!)

Invest in your team’s future today! With Studyhub’s Training Program, you’re not just choosing courses; you’re choosing a pathway to success.

build your creative portfolio in preparation for university portfolio submissions

The leadership role of the project manager is increasingly recognised as a key determinant in delivering success. These skills can often be critical in project situations, where tight budgets and deadlines demand the highest levels of team performance and where the working environment presents fresh challenges on a daily basis. This programme focuses on the leadership skills required of project managers and will benefit anyone involved in managing projects large or small wishing to extend or enhance those skills. The objectives of this programme are to help the participants: Understand the significance of leadership skills to the project manager and the impact of these skills on project performance Review the key skills needed to be an effective 'multi-dimensional' project leader and learn how to develop, adapt and apply them in practice Learn how to identify the preferred leadership style for the context and organisational culture of a project and how to develop personal style versatility Understand the role of the project leader in building an effective team and the skills required to promote and sustain team performance Gain a better understanding of the interpersonal skills needed to motivate individual team members and harness the full potential of the team DAY ONE 1 Introduction Aims and objectives Personal objectives 2 Project management and leadership What is a leader? How much can leadership be learned? The project environment and the impact of leadership skills The characteristics of high performance project teams and their leaders 3 Principles of effective leadership Some useful models and theories of leadership explored Types of leadership; choosing how to use leadership power Evaluating personal leadership style; how to develop style flexibility 4 Syndicate case study: Leadership in action Review of the role of leadership in a contemporary project Feedback and plenary discussion: effective project leadership 5 Team exercise: Leadership skills of the project manager Teams compete in performing a project simulation Project review and feedback Discussion of the outcome: role and skills of the project leader 6 Leadership skills for project managers The 3 dimensions of project leadership: inwards, outwards, and upwards The vital role of communication skills and how to develop them Developing a 'project vision': strategic thinking skills Understanding others; emotional intelligence skills Being a visible leader; behavioural and influencing skills Building effective relationships; the importance of trust and respect DAY TWO 7 Leading the project team The role of leadership in developing team performance Understanding individual strengths; recognising team role preferences Managing conflict and promoting positive team dynamics Setting standards, maintaining discipline and rewarding performance Harnessing team potential: building motivation within the team Promoting team learning; the team leader as coach / mentor 8 Leading through the organisation Gaining the support others; developing effective influencing skills Getting empowerment from key stakeholders Knowing when and how to take the initiative and lead Building and maintaining rapport with key partners Becoming an effective team player in leadership teams Becoming a business leader; leading colleagues and co-workers 9 Team exercise: Leadership and negotiation Teams engage in a negotiation exercise Exercise review and feedback Discussion of the outcome: negotiation skills of the project leader 10 Negotiation skills for project leaders Characteristics of effective negotiators Classic problem behaviours and mind-sets to avoid Getting to win-win; building partnership and trust 11 Leading more senior stakeholders The challenges and skills of leading and managing upwards Communicating with more senior stakeholders; building credibility Negotiating upwards: knowing when and how The role of networking skills; building and maintaining rapport Handling disagreements; the art of diplomacy Handling personality and style conflicts with more senior people

This course teaches you astro navigation, ocean passages, worlwide meteorology, and the practical skills required to use a Sextant for Ocean Navigation.

This workshop will help you create, develop and close business opportunities using a consultative approach and a value-based (not price-led) proposition. Value-based selling means working the way your customer wants to buy, not how you want to sell. It also means: In a transactional sale the customer knows the answer without help from a salesperson (or cannot see why they should choose you), or is prepared to stay with what they have. Customer decision criteria are price and convenience and customers resent time spent with (new) salespeople, mainly because the salesperson adds little or nothing to what the customer already has and just wastes time. In a consultative or value-based sale, by contrast, the customer doesn't know the answer already. The salesperson must take the role of an advisor, not just a 'product promoter'. Customers demand expertise, advice and customisation during the sales process. Often customers insist on multiple meetings with salespeople and others to develop advantages that you can bring and reduce the perceived risk of changing. In this way the salesperson often adds more value than the product or service alone. This very practical workshop will help you use proven strategies and tactics to build, manage and successfully close sustainable business opportunities using a consultative approach and a value-based (not price-led) proposition. This includes: Increased impact of your new sales conversations, presentations and proposals - leading to faster decisions and increased conversion Greater confidence, consistency and professionalism throughout the business development process Enhanced sales questioning skills and techniques, leading to better, faster and more accurate development of customer needs, problems, value and expectations Improve your people, communication, influence and persuasion skills when approaching, consulting or presenting your services and solutions How to build value at all points in the customer's buying process through your knowledge, skills and structured approach Proven ways to gain additional business and referrals from existing customers and contacts, through direct approach and lead generation Being better able differentiate your firm, your solutions, track-record and expertise clearly and accurately with tailored value statements for each stage and for each opportunity Overcome and avoid price-based objections, buying criteria and negotiation 1 Introduction and key principles of value-based selling Introduction and review of pre-course questionnaires - KPIs, personal learning objectives and key principles The main principles of value-based selling and how they benefit you and the customer How value-based selling differs from 'transactional' or 'price-based' selling The stages of the customer's buying cycle - how to identify and work through strategies for each stage The concept of structured and set-piece selling and proposing Presentation by participants: Personal sales improvement goals 2 Value-based selling strategies and skills What is value? How can one move away from a price-led agenda? How to survive and resist price pressure - six techniques A review of key competencies and skills needed for a value-based approach Strategies, case studies and examples with discussion and review Defining your initial value proposition and comparative advantage How best to established the right level of trust, rapport and credibility Planning and practice session: Strategy - mapping a value-based sales process. 3 Connecting skills Research before the meeting and the first few minutes - ways to gain instant rapport and setting the foundation for a successful outcome in a first sales call How to structure an effective first time sales call or meeting - the subtle differences that are important to master How best to differentiate your solutions and build credibility and enthusiasm early or at the start of the buying process Overcoming initial buying resistance and relaxing the prospect; gaining rapport, opening the meeting: PBC (purpose-benefit-check) and gaining agreement to proceed Planning and practice session: Connecting - first meeting with a new contact 4 Consulting - building, developing and influencing client needs Understanding the power of high-impact and third-level questions to influence people based around specific needs and solutions The importance of body language and other personal communication dynamics when asking questions; empathic listening, run-on questions, drawing out skills, summarising, etc Creating a 'disturb' approach to creating needs and opportunities and positioning your solutions Using proven advanced sales questioning techniques with greater skill: Outcome, SPIN and qualification questions 'Decision-making criteria' - tools to help you develop the relevant criteria with the customer and in doing so progress your sales opportunities more effectively Planning and practice session: Questioning skills 5 Convincing - presentation and persuading skills practice Substance and style - selecting the right tone and content to engage and enthuse your prospect Compelling benefits and reducing perceived risk - key messages to deliver Helping the customer choose your proposition - by being convincing, compelling and credible when you present Professional and effective presentation skills - with personal coaching and practice sessions The keys of influence and persuasion and the keys to convincing a new customer to choose you for the first time Planning and practice session: Role-play in presenting your solution 6 Commitment Knowing when and how to close for commitment to the next stage in your sales process, plus ways to ask for commitment professionally and effectively How to isolate, prioritise and answer objections and concerns more openly and accurately, using a consultative not a confrontational approach Deal more effectively and profitably with price objections and reduce buyer's remorse (which can lead to an 'I want to think about it' reaction and cause delay and inertia) Key negotiation skills around the closing process - getting to 'yes' Planning and practice session: Role-play in closing and negotiation skills 7 Assessed role-play - Final practice session Live role-plays There is an option for external participants to be brought in to the live training workshop to take-part in the final assessed role-play or assist with other sessions run during the course. Performance assessment - 'Dragon's Pitch' The final afternoon of the course is an assessed role-play using a prepared scenario and external 'CEO'. The assessment criteria will be agreed prior to the workshop. 8 Workshop summary and close Personal action plan and learning summary