415 Search Engine Optimisation (SEO) courses

QLS Endorsed + CPD QS Accredited - Dual Certification | Instant Access | 24/7 Tutor Support | All-Inclusive Cost

QLS Endorsed + CPD QS Accredited - Dual Certification | Instant Access | 24/7 Tutor Support | All-Inclusive Cost

Boost your career and stay relevant with the world’s most recognized Digital Marketing diploma. Continuously updated content means you’ll get cutting-edge digital marketing and soft skills, always. Course Overview Boost your career and stay relevant with the world’s most recognized Digital Marketing diploma. Continuously updated content means you’ll get cutting-edge digital marketing and soft skills, always. Learn Google Ads, social media marketing, SEO and much more. Become a certified digital marketing professional with DMI. Program learning outcomes and content: What Will I Learn? You will be armed with the know-how, the experience and the insights to be able to work and speak with authority in this fast-paced industry. In short, you’ll be a skilled digital marketer, capable of building digital marketing strategies from scratch. Who is the DMI Pro for? • Traditional Marketers or Marketing Executives who want to play a bigger, sharper game • Marketing Managers and Senior Management • Graduates with no plans to wait around • Small Business Owners who want to grow • Career Changers • Entrepreneurs who want to be more entrepreneurial • Whoever needs to create and apply a digital marketing strategy for their organisation Course Content: Introduction to Digital Marketing: What’s it all about? How do you reach customers? How can traditional and digital media work together? What’s the difference between inbound and outbound marketing? This module takes you through the basics, keeping things clear and actionable: • Principles of Digital Marketing • Digital Research • Developing Objectives • Cultural Research • Connecting with the Customer Social Media Marketing: Bring your brand story to life on all the right platforms. Learn how to grow and engage a community around your offering. Define your audience and give them more to care about. There is so much to ‘like’. • Key Social Platforms for Digital Marketing • Growing and Engaging an Audience • Developing Data-Driven Audience and Campaign Insights • Setting up a Social Media Experience for a Business • Creating and Optimising Social Media Campaigns Paid Search (PPC) using Google Ads: Develop Pay-Per Click skills using Google Ads, bid auctions and build your targeting strategy. Optimise campaigns, track conversions, and measure your ROI. • Fundamentals of Paid Search • Search Campaign Management • Paid Search Campaign Measurement • Paid Search Campaign Creation with Google Ads Email Marketing: Your email list is one of your most powerful assets. Learn how to manage and segment your data, test headlines and maximise open rates and ROI. We also cover marketing automation and the importance of data management regulations. • Email Marketing Fundamentals • Email Design • Testing and Optimising an Email Campaign • Tools and Strategy • Creating an Effective Email Campaign • Marketing Automation Analytics with Google Analytics: This module helps you unleash the capability of your data. Discover what your customer wants, likes, needs and does. Understand how they use your website, set up goals and monitor conversions. • Web Analytics Fundamentals • Creating and Configuring a Google Analytics Account • Monitoring Campaigns with Google Analytics Reports • Setting Goals with Google Analytics • Analysing and Recording Google Analytics Data • Using Google Analytics 4 Content Marketing: This module teaches you how to create content that speaks to people, at the right time and via the right channels. Understand what works for you by tracking and measuring performance. • Content Marketing Concepts and Strategy • Developing a Content Marketing Plan • Publishing and Distributing Content • Using Content Research to Find Opportunities • Creating and Curating Content • Metrics and Performance • Establishing Content Intent Search Engine Optimisation (SEO): Search Engine Optimisation is all about getting on that first Google page, staying top of the list and top of mind. Develop keyword strategies, understand the kind of content that attracts users, optimise rankings and then convert visitors to customers. • SEO Fundamentals • Keywords and SEO Content Plan • Measuring SEO Performance • Aligning SEO and Business Objectives • Optimise Organic Search Ranking Display and Video Advertising: Learn how to set up, manage and optimise your YouTube channel. Target, test and develop your use of the Google Display Network and get creative with visual formats. • Fundamentals of Display and Video Advertising • Google Display Network and Video Ad Formats • Creating and Managing a YouTube Channel • Creating Display and Video Campaigns • Targeting Display and Video Campaigns • Measurement and Optimisation • Reporting on Display Campaign Website Optimisation: What makes a winning website? This module gives you the skills to create a simple, well-designed, optimised WordPress site that not only looks good but also delivers for your business. • Web Design and Website Optimisation • Design Principles and Website Copy • Publishing a Basic Website • User-Centered Design and Website Optimisation • Website Metrics and Developing Insight Digital Marketing Strategy: Underneath your digital activity, you need solid objectives. This module helps you to build a clear vision of your strategy, and makes it actionable with budget, channel and media plans, KPIs and more. • Digital Strategy Fundamentals • Setting Strategy Objectives and KPIs • Digital Strategy Research • Developing a Creative Strategy • Executing a Digital Marketing Strategy • Communicating a Digital Marketing Strategy • Forecasting performance DURATION 8-10 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate

The comprehensive SEO - Search Engine Optimisation Level 6 has been designed by industry experts to provide learners with everything they need to enhance their skills and knowledge in their chosen area of study. Enrol on the SEO - Search Engine Optimisation Level 6 today, and learn from the very best the industry has to offer! This best selling SEO - Search Engine Optimisation Level 6 has been developed by industry professionals and has already been completed by hundreds of satisfied students. This in-depth SEO - Search Engine Optimisation Level 6 is suitable for anyone who wants to build their professional skill set and improve their expert knowledge. The SEO - Search Engine Optimisation Level 6 is CPD-accredited, so you can be confident you're completing a quality training course will boost your CV and enhance your career potential. The SEO - Search Engine Optimisation Level 6 is made up of several information-packed modules which break down each topic into bite-sized chunks to ensure you understand and retain everything you learn. After successfully completing the SEO - Search Engine Optimisation Level 6, you will be awarded a certificate of completion as proof of your new skills. If you are looking to pursue a new career and want to build your professional skills to excel in your chosen field, the certificate of completion from the SEO - Search Engine Optimisation Level 6 will help you stand out from the crowd. You can also validate your certification on our website. We know that you are busy and that time is precious, so we have designed the SEO - Search Engine Optimisation Level 6 to be completed at your own pace, whether that's part-time or full-time. Get full course access upon registration and access the course materials from anywhere in the world, at any time, from any internet-enabled device.  Our experienced tutors are here to support you through the entire learning process and answer any queries you may have via email.

Course Overview: Search Engine Optimisation - CPD Certified In today's digital landscape, mastering Search Engine Optimization (SEO) is essential for anyone looking to succeed in online marketing and digital presence management. The 'Search Engine Optimisation - CPD Certified' course offers a comprehensive learning experience designed to equip participants with the knowledge and skills needed to navigate the intricacies of SEO effectively. Module 1: Search Engine Algorithms Understanding the fundamental principles behind search engine algorithms is crucial for optimizing online content. Module 1 delves into the intricate workings of search engine algorithms, exploring how they determine website rankings and visibility in search results. Participants will learn about the key factors that influence algorithmic decisions and strategies for aligning content with search engine requirements. Module 2: Search Engine Ranking and Optimization Module 2 focuses on practical techniques for improving search engine rankings and optimizing web content for maximum visibility. Participants will explore the importance of keyword research, on-page optimization, link building, and other SEO tactics aimed at enhancing website performance in search engine results pages (SERPs). Module 3: User Experience and Digital Marketing Integration User experience (UX) plays a pivotal role in SEO success and overall digital marketing strategy. Module 3 examines the relationship between user experience and SEO, emphasizing the importance of responsive design, site speed, and intuitive navigation. Additionally, participants will learn how to integrate SEO practices seamlessly into broader digital marketing initiatives to drive engagement and conversions. Module 4: Web Analytics and Ethical Considerations Module 4 introduces participants to web analytics tools and methodologies for tracking website performance and measuring the effectiveness of SEO efforts. Moreover, ethical considerations in SEO practices, such as black hat techniques and spammy tactics, will be discussed to ensure participants understand the importance of maintaining integrity and credibility in their SEO strategies. Module 5: Future Trends and Storytelling in Digital Marketing Anticipating future trends and adapting to evolving digital landscapes are essential for sustainable SEO success. In Module 5, participants will explore emerging trends in search engine optimization, such as voice search, artificial intelligence, and mobile optimization. Additionally, the module will emphasize the role of storytelling in digital marketing and its impact on audience engagement and brand visibility.   Certification and Continuing Professional Development (CPD) Upon successful completion of the course, participants will receive a CPD certified certificate, recognizing their proficiency in Search Engine Optimization. This certification not only validates their expertise but also demonstrates their commitment to continuous learning and professional development in the field of digital marketing.   In conclusion, the 'Search Engine Optimisation - CPD Certified' course offers a comprehensive curriculum designed to empower participants with the knowledge, skills, and ethical considerations necessary to succeed in the dynamic world of search engine optimization and digital marketing. Whether you're a seasoned marketing professional or a newcomer to the field, this course provides invaluable insights and practical strategies for driving online visibility and achieving marketing objectives in today's competitive digital landscape. Course Curriculum Module 1_ Search Engine Algorithms Search Engine Algorithms 00:00 Module 2_ Search Engine Ranking and Optimisation Search Engine Ranking and Optimisation 00:00 Module 3_ User Experience and Digital Marketing Integration User Experience and Digital Marketing Integration 00:00 Module 4_ Web Analytics and Ethical Considerations Web Analytics and Ethical Considerations 00:00 Module 5_ Future Trends and Storytelling in Digital Marketing Future Trends and Storytelling in Digital Marketing 00:00

Level 3 Diploma(FREE QLS Endorsed Certificate)| 11 CPD Courses+11 PDF Certificates| 145 CPD Points|CPD & CiQ Accredited

The SEO & PPC Masterclass Workshop is for business owners and marketing managers who want to improve their search engine rankings, increase traffic and drive long term growth in sales.

Master the art of Search Engine Optimization (SEO) with our comprehensive course updated for 2021. Learn the latest techniques and strategies to boost website visibility, drive organic traffic, and dominate search engine rankings. Stay ahead of the curve in the ever-evolving digital landscape with expert-led training in SEO best practices

Level 4 -Two Endorsed Diploma | QLS Hard Copy Certificate Included | Plus 5 CPD Courses | Lifetime Access

The event "Getting you more sales, leads and enquiries from your website in 2024" is a one-hour online session aimed at helping participants maximize their website's performance. The session will cover topics such as improving Google search rankings, increasing click-through rates, and ultimately boosting sales, orders, and leads. The event promises a practical, actionable, and jargon-free approach to website optimization, with a focus on SEO and sales conversions. Participants will receive a personalized review and recommendations for their website. The event is presented by Damian Donnelly, Ad_Man Digital Marketing, and is limited to 10 reviews per month. Testimonials from previous clients are provided to support the effectiveness of the session.