362 Search Engine Optimisation Audit courses

24-Hour Knowledge Knockdown! Prices Reduced Like Never Before SEO is the art of making your website the answer the search engine is looking for. Did you know that 92% of UK internet users rely on search engines to find information online? If your website isn't ranking high in search results, you're missing out on a massive potential customer base. Are you ready to take control of your online presence and attract more qualified leads through SEO? This comprehensive diploma in SEO - Search Engine Optimisation equips you with the skills and knowledge to get your website ranking on the first page of search results. You'll learn essential SEO principles like keyword research, on-page optimisation, link building, and technical SEO. The diploma also covers valuable digital marketing techniques like social media marketing, content writing, and sales funnels to help you attract, engage, and convert website visitors. This Advanced Certificate in SEO - Search Engine Optimisation at QLS Level 4 course is endorsed by The Quality Licence Scheme and accredited by CPDQS (with 120 CPD points) to make your skill development & career progression more accessible than ever! With a single payment, you will gain access to SEO (Search Engine Optimisation) course, including 10 premium courses, a QLS Endorsed Hardcopy certificate (for the title course) and 11 PDF certificates for Absolutely free. This SEO - Search Engine Optimisation Bundle Package includes: Main Course : Advanced Certificate in SEO - Search Engine Optimisation at QLS Level 4 10 Additional CPD Accredited Premium Courses related to SEO: Course 01: SEO and Digital Marketing Diploma Course 02: SEO Training Kit Course 03: Social Media Marketing Course 04: Digital Marketing - Growth Hacking Techniques Course 05: Affiliate Marketing Course 06: Building Sales Funnels With Click Funnels Course 07: Digital Marketing and Advertising Course 08: Content Writing & Copy Writing For SEO and Sales Course 09: Facebook Marketing Course 10: Instagram Marketing Whether you're a business owner, marketing professional, or entrepreneur, this diploma can help you take your digital marketing skills to the next level. Enrol today and unlock the power of SEO to drive more traffic, leads, and sales to your business. Learning Outcomes of SEO - Search Engine Optimisation Understand the fundamentals of SEO and search engine algorithms. Conduct effective keyword research to target the right audience. Optimise your website content for search engines and user experience. Build high-quality backlinks to improve your website's authority. Analyse SEO performance and track your progress over time. Develop a comprehensive digital marketing strategy for your business. Why Choose Us? Get a Free QLS Endorsed Certificate upon completion of Search Engine Optimisation Get a free student ID card with Search Engine Optimisation Training program (£10 postal charge will be applicable for international delivery) The Search Engine Optimisation is affordable and simple to understand This course is entirely online, interactive lesson with voiceover audio Get Lifetime access to the Search Engine Optimisation course materials The Search Engine Optimisation comes with 24/7 tutor support Start your learning journey straightaway! *** Course Curriculum *** Main Course : Advanced Certificate in SEO - Search Engine Optimisation at QLS Level 4 Section 1: Introduction Section 2: SEO: Core Concepts Section 3: On - Page Optimisation Section 4: Keyword Research & Optimisation Section 5: SEO Content Writing Section 6: Off Page SEO Section 7: Conclusion Course 01: SEO and Digital Marketing Diploma Module 01: Introduction Module 02: General Tips & Tricks Series Module 03: SEO (Search Engine Optimisation) Module 04: YouTube Module 05: Google Adwords Module 06: Google Analytics Module 07: Email Marketing Module 08: Linkedln Module 09: Twitter Module 10: Facebook Module 11: Instagram Module 12: Mobile App Course 02: SEO Training Kit Module 01: How to Do Keyword Research Part-1 Module 02: How to Do Keyword Research Part-2 Module 03: Video Install and Setting SEO Plugin Module 04: How to Connect With Google Webmaster Tools Module 05: How to Find a Guest Posting For Backlink Module 06: How to Submit a Sitemap on Google Webmaster Tools Module 07: How to Write SEO Content Module 08: How to Insert Social Share Button on WordPress Module 09: How to Optimize SEO Permalink Structure Module 10: How to Find Cheap and High-Quality Backlink Service Module 11: How to Do Social Signal and Auto Backlink Module 12: How to Find Cheap SEO Optimized Article Module 13: How to Install and Setting W3 Total Cache Module 14: How to Know Trending Keyword Module 15: How to Reduce Image File Size Module 16: How to Setup AMP Official Plugin Module 17: How to Test Your Site Speed Module 18: How to Use Google Disavow Module 19: Share Content on Reddit Module 20: Share Content on Scoopit =========>>>>> And 8 More Courses <<<<<========= How will I get my Certificate? After successfully completing the course, you will be able to order your QLS Endorsed Certificates and CPD Accredited Certificates as proof of your achievement. PDF Certificate: Free (Previously it was £12.99*11 = £143) QLS Endorsed Hard Copy Certificate: Free (For The Title Course: Previously it was £99) CPD 225 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Anyone interested in learning more about the topic is advised to take this bundle. This bundle is ideal for: Business Owners Marketing Professionals Entrepreneurs Freelancers Content Creators Requirements You will not need any prior background or expertise to enrol in this bundle. Career path After completing this bundle, you are to start your career or begin the next phase of your career. SEO Specialist Digital Marketing Manager Content Marketing Manager Social Media Manager Web Analyst E-commerce Manager Certificates Advanced Certificate in SEO - Search Engine Optimisation at QLS Level 4 Hard copy certificate - Included Please note that International students have to pay an additional £10 as a shipment fee. CPD Accredited Digital Certificate Digital certificate - Included Upon passing the Course, you need to order a Digital Certificate for each of the courses inside this bundle as proof of your new skills that are accredited by CPD QS for Free.

48-Hour Knowledge Knockdown! Prices Reduced Like Never Before! This Advanced Certificate in SEO - Search Engine Optimisation at QLS Level 4 course is endorsed by The Quality Licence Scheme and accredited by CPDQS (with 120 CPD points) to make your skill development & career progression more accessible than ever! Are you looking to improve your current abilities or make a career move? If yes, our unique SEO at QLS Level 4 course might help you get there! It is an expertly designed course which ensures you learn everything about the topic thoroughly. Expand your expertise with high-quality training from the SEO at QLS Level 4 course. Due to SEO at QLS Level 4's massive demand in the competitive market, you can use our comprehensive course as a weapon to strengthen your knowledge and boost your career development. Learn SEO at QLS Level 4 from industry professionals and quickly equip yourself with the specific knowledge and skills you need to excel in your chosen career. The SEO at QLS Level 4 course is broken down into several in-depth modules to provide you with the most convenient and rich learning experience possible. Upon successful completion of the SEO at QLS Level 4 course, an instant e-certificate will be exhibited in your profile that you can order as proof of your skills and knowledge. Add these amazing new skills to your resume and boost your employability by simply enrolling in this SEO at QLS Level 4 course. This SEO at QLS Level 4 training can help you to accomplish your ambitions and prepare you for a meaningful career. So, join us today and gear up for excellence! Why Prefer This SEO at QLS Level 4 Course? Opportunity to earn a certificate endorsed by the Quality Licence Scheme & another accredited by CPDQS which is completely free. Get a free student ID card! (£10 postal charge will be applicable for international delivery) Innovative and engaging content. Free assessments 24/7 tutor support. Take a step toward a brighter future! *** Course Curriculum *** Here is the curriculum breakdown of the SEO at QLS Level 4 course: Section 1: Introduction Section 2: SEO: Core Concepts Section 3: On - Page Optimisation Section 4: Keyword Research & Optimisation Section 5: SEO Content Writing Section 6: Off Page SEO Section 7: Conclusion Assessment Process You have to complete the assignment questions given at the end of the course and score a minimum of 60% to pass each exam. Our expert trainers will assess your assignment and give you feedback after you submit the assignment. You will be entitled to claim a certificate endorsed by the Quality Licence Scheme after you have completed all of the Advanced Certificate in SEO - Search Engine Optimisation at QLS Level 4 exams. CPD 120 CPD hours / points Accredited by CPD Quality Standards Who is this course for? This SEO at QLS Level 4 course is perfect for highly motivated people who want to improve their technical skills and prepare for the career they want! Requirements SEO at QLS Level 4 No prior background or expertise is required. Career path The SEO at QLS Level 4 course will boost your CV and aims to help you get the job or even the long-awaited promotion of your dreams. Certificates Advanced Certificate in SEO - Search Engine Optimisation at QLS Level 4 Hard copy certificate - Included Show off Your New Skills with a Certificate of Completion After successfully completing the Advanced Certificate in SEO - Search Engine Optimisation at QLS Level 4, you can order an original hardcopy certificate of achievement endorsed by the Quality Licence Scheme and also you can order CPDQSAccredited Certificate that is recognised all over the UK and also internationally. The certificates will be home-delivered, completely free of cost. CPDQS Accredited Certificate Digital certificate - Included

This course focuses on the anchor point of your digital marketing strategy which is your website or micro-site. Here we’ll explore search engine optimisation ‘SEO’ and how you can use this to drive traffic to your website.

Duration 4 Days 24 CPD hours This course is intended for While no prior programming or web development experience is required, target students should have good foundational computer skills. Overview Set up the tools and resources you need to perform Web Development. Create web pages in HTML, constructing valid, well-formed elements, including navigation links, sections, titles, and semantic markup. Enhance HTML content with tables, images, movies, and audio. Apply styles to HTML elements using CSS. Use CSS to format the edges, size, position, and layering of HTML elements. Apply complex style rules using advanced CSS selectors, including pseudo-class selectors, structural selectors, and pseudo-element selectors. Create complex layouts using CSS newspaper style columns, grid layouts, and flexible box layouts. Improve the quality of web content, including adaptability (different displays and devices), searchability, usability, and accessibility. Submit data through URL query strings and web forms for processing by a web application server. Write JavaScript code to make web pages more interactive, perform data processing tasks directly in the browser, and manipulate items in the current web page. Write JavaScript code to iterate through collections of elements in a page to get and set their attributes and add event listener code. Use third-party libraries and frameworks for web front-end development. Modern organizations depend heavily on the web to perform core business operations such as marketing, advertising, and selling products, providing services, and communicating with customers, partner organizations, and employees. Whatever you're creating on the web, HTML, CSS, and JavaScript? likely play an important role. These three languages provide the core toolkit for anyone looking to perform web development work. This course covers the fundamentals of web development using these three languages. Prerequisites This course assumes that students have strong experience working with computers. Previous experience programming in other languages is helpful, but not required for students to benefit from this course. Lesson 1: Setting Up Your Web Development Environment Topic A: Prepare Your Web Platform Topic B: Prepare Your Web Development Tools and Processes Topic C: Monitor the Web Request-Response Cycle Lesson 2: Creating Web Content in HTML Topic A: Create a Basic Web Page Topic B: Provide Navigation Links Between Web Pages Topic C: Improve Web Page Structure and Navigation Lesson 3: Adding Tables and Multimedia Content to a Web Page Topic A: Create a Table Topic B: Embed Images, Movies, and Audio in a Web Page Lesson 4: Applying Styles to Web Content Topic A: Apply Styles to HTML Topic B: Create a Style Sheet Topic C: Use Web Fonts Lesson 5: Controlling Edges, Size, and Position Topic A: Format Element Edges and Corners Topic B: Control an Element's Height and Width Topic C: Control an Element's Position and Layering Topic D: Normalize and Reset Browser CSS Defaults Lesson 6: Applying Complex Style Rules Topic A: Use Advanced Selectors Topic B: Manage User Interface States Topic C: Make Structure Apparent to Users Topic D: Use CSS Pseudo-Element Selectors Lesson 7: Creating Complex Layouts Topic A: Use CSS to Create Newspaper Style Columns Topic B: Use CSS to Create Grid Layouts Topic C: Use CSS to Create Flexible Box Layouts Lesson 8: Improving Web Content Topic A: Adjust the Layout for a Wide Variety of Devices Topic B: Perform Basic Search Engine Optimization Topic C: Test Your Website Lesson 9: Submitting Data to a Web Server for Processing Topic A: Submit Data Through a URL Topic B: Submit Data Through a Web Form Lesson 10: Writing JavaScript Code Topic A: Add JavaScript to a Web Page Topic B: Perform Operations on Data Topic C: Program Repetitive Tasks Topic D: Manipulate DOM Objects Lesson 11: Enumerating and Processing Collections of Elements Topic A: Enumerate Elements Topic B: Attach Events Through Code Lesson 12: Using Third-Party Libraries and Frameworks Topic A: Use a Third-Party JavaScript Library Topic B: Create a Web Page Based on a Third-Party Framework Additional course details: Nexus Humans Web Development with HTML5, CSS, and JavaScript (v1.0) training program is a workshop that presents an invigorating mix of sessions, lessons, and masterclasses meticulously crafted to propel your learning expedition forward. This immersive bootcamp-style experience boasts interactive lectures, hands-on labs, and collaborative hackathons, all strategically designed to fortify fundamental concepts. Guided by seasoned coaches, each session offers priceless insights and practical skills crucial for honing your expertise. Whether you're stepping into the realm of professional skills or a seasoned professional, this comprehensive course ensures you're equipped with the knowledge and prowess necessary for success. While we feel this is the best course for the Web Development with HTML5, CSS, and JavaScript (v1.0) course and one of our Top 10 we encourage you to read the course outline to make sure it is the right content for you. Additionally, private sessions, closed classes or dedicated events are available both live online and at our training centres in Dublin and London, as well as at your offices anywhere in the UK, Ireland or across EMEA.

In an era where online presence is a necessity, understanding the fundamentals of search engine optimisation (SEO) is crucial for individuals and businesses alike. Navigating this dynamic landscape, can appear overwhelming and complicated for small business owners, but Let’s Do Marketing are here to help. This 2-hour webinar breaks down the basics of SEO, providing you with the understanding of the core principles and highlights the tools available to help search engines to give you the attention you deserve!

The customer journey is changing faster than ever before. Can you keep up? Our brand-new Search Marketing course is here to get you ready – with the chance to learn directly from top SEO expert Neil Patel and his team. Course Overview The customer journey is changing faster than ever before. Can you keep up? Our brand-new Search Marketing course is here to get you ready – with the chance to learn directly from top SEO expert Neil Patel and his team. Did you know that search marketing is currently one of the most in-demand roles? And that growth isn’t going to stop anytime soon. Develop true Search Marketing expertise for where search is now and where it’s going Program learning outcomes and content: What Will I Learn? Develop the skills to work in search right now. Learn about search engine optimization, paid search, and digital display advertising, along with the latest platforms including Google Ads, Microsoft Ads (Bing Ads), and Google Analytics 4. Study using a dynamic mix of interactive lessons, videos, and downloadable tools, along with live sessions on the latest trends and channels. You’ll be awarded with a DMI search marketing certification that’s recognized globally, along with a completion badge from Neil Patel. Course Content: Introduction to Search Marketing: Being found in the right place at the right time may look effortless but it’s an art. You’re going to need lots of key concepts, tools and tricks. Explore how the core search elements work together to drive targeted traffic that converts into sales. • Search Marketing • SEO & Paid Search principles • Demand generation • Analytics & reporting • Data visualization SEO Setup & Content: The search engine can feel all seeing, all knowing but it can be won over. SEO is the way to come out on top. Understanding the algorithms and ranking factors puts you in the driver’s seat. But that’s not all. What does it take to really engage people? Content that speaks to them. Find out what your audiences are looking for, create the content they care about, and then serve it to them where they are. The key to a big, visionary content strategy that works. • Setting SEO objectives • Keyword research • Creating content • On-page optimization • Content scheduling Optimizing SEO: Everyone wants to get their website in front of more people. The right people. That’s where search engine optimization comes in. There’s a lot to get a handle on with SEO, all working together to make your content more visible. Pick the quick wins, gather momentum, or optimize for a better return-on-investment. • SEO for eCommerce • Backlinking for authority • Local & international optimization • Off-page optimization Paid Search Fundamentals: So you know how to grow those organic searches and it’s going well. But you want to succeed faster. Cut right to the chase with paid search. Learn the fundamentals of PPC advertising and how it can work to promote your business. • Paid search concepts • Ads & landing pages • Keywords • Creating a paid search campaign Paid Search Campaigns: Now that you know the basics, it’s time to start running your campaigns. Use PPC advertising to boost your visibility. Discover how to measure and optimize your campaigns to get the best out of every single click. • Managing the campaign budget • Optimizing campaigns • Reporting on paid search Demand Generation: Capture interest wherever people are in their journey. Whether they’re a first time visitor, just getting to know you or coming back again and again. Demand generation gives you the tactics to drive awareness and long-term engagement. Sure, it takes time but it’s worth the payoff. • Demand generation campaigns • Outbound channels & ad formats • Campaign targeting & bidding • Optimizing your campaign • Involving display & video advertising Search Analytics: Search analytics can feel a bit like having a superpower. There’s so much you can know about what your target market is doing, what they want, how they speak. All of this data is at your fingertips, you just need to know how to use it. So let’s dive in. Plus with the shift to Google Analytics 4 daunting many businesses, we’ll get you set for success on the new interface. • Analytics fundamentals • Monitoring campaigns • Introduction to GA4 • Configuring Google Analytics • Conversion rate optimization Data& Data Visualization: Data gives us so many new insights and opportunities to work with. But we’re always looking for ways to make data more engaging, especially in a digital world where we have so much of it. Tell the story of what you’ve discovered with data visualization. It helps to communicate more effectively and bring everyone along for the journey. • Turning data into actions • Ways of visualizing data • Forecasting search performance Search Strategy - Research & Planning: So you have tools, techniques, and practiced skills. You’ve learned all of the stepping stones behind making search work hard. Now is your chance to get an action plan together. A strategic, focused plan that really delivers. One backed up by research and structured by set objectives. • Planning a search strategy • Research for search campaigns • Setting objectives for search Search Strategy 2 - Execution & Optimization It’s time to put everything you’ve learned into practice with a high-performing search marketing strategy. You have the skills, you’ve done the research, your action plan is prepared. Let’s execute the strategy and make it a reality. Exciting, isn’t it? • Omnichannel search approach • Adapting to change • Evaluating search strategies • Long term performance DURATION 8-10 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate

Level 3, 4 & 7 QLS Endorsed Diploma | QLS Hard Copy Certificate Included | Plus 10 CPD Courses | Lifetime Access

Begin your journey towards a rewarding and successful career by enrolling in our all-inclusive bundle of 8 Digital Marketer, Affiliate Marketing & Search Engine Optimisation courses. At UKHF Online, we have carefully selected and combined these courses to equip you with the vital skills and knowledge necessary to thrive in Digital Marketer, Affiliate Marketing & Search Engine Optimisation. Whether you're a student, recent graduate, or job seeker, our Digital Marketer, Affiliate Marketing & Search Engine Optimisation bundle is designed to enhance your CV, impress potential employers, and set you apart from the competition. Key Features of the Digital Marketer, Affiliate Marketing & Search Engine Optimisation Bundle: 3 QLS-Endorsed Courses: We proudly offer 3 QLS-endorsed courses within our Digital Marketer, Affiliate Marketing & Search Engine Optimisation bundle, providing you with industry-recognized qualifications. Plus, you'll receive a free hardcopy certificate for each of these courses. QLS Course 01: Digital Marketer Training QLS Course 02: Learn Affiliate Marketing from A-Z: Beginner To Expert QLS Course 03: Search Engine Optimisation 5 CPD QS Accredited Courses: Additionally, our bundle includes 5 relevant CPD QS accredited courses, ensuring that you stay up-to-date with the latest industry standards and practices. Course 01: Content Writing & Copy Writing For SEO and Sales Course 02: Digital Marketing Agency Elite Consultants Masterclass Course 03: Advanced Diploma in Social Media Marketing Course 04: Affiliate Marketing Passive Income Made Easy Course 05: SEO Training Kit In Addition, you'll get Five Career Boosting Courses absolutely FREE with this Bundle. Course 01: Professional CV Writing Course 02: Job Search Skills Course 03: Self-Esteem & Confidence Building Course 04: Professional Diploma in Stress Management Course 05: Complete Communication Skills Master Class Convenient Online Learning: Our Digital Marketer, Affiliate Marketing & Search Engine Optimisation courses are accessible online, allowing you to learn at your own pace and from the comfort of your own home. Learning Outcomes of the Digital Marketer, Affiliate Marketing & Search Engine Optimisation Bundle: Master the foundational principles and techniques of Digital Marketer, Affiliate Marketing & Search Engine Optimisation. Develop advanced proficiency in Digital Marketer, Affiliate Marketing & Search Engine Optimisation methodologies and strategies. Acquire in-depth knowledge of the latest trends and advancements in Digital Marketer, Affiliate Marketing & Search Engine Optimisation. Enhance your problem-solving and critical thinking abilities within the context of Digital Marketer, Affiliate Marketing & Search Engine Optimisation. Cultivate strong communication and collaboration skills essential for success in Digital Marketer, Affiliate Marketing & Search Engine Optimisation. The Digital Marketer, Affiliate Marketing & Search Engine Optimisation bundle is a comprehensive collection of courses that have been meticulously designed to provide you with a well-rounded education in Digital Marketer, Affiliate Marketing & Search Engine Optimisation. With a combination of 3 QLS-endorsed courses and 5 CPD QS-accredited courses, this bundle offers you the perfect balance of essential knowledge and valuable skills. What's more, we are proud to offer free hardcopy certificates for each course within the Digital Marketer, Affiliate Marketing & Search Engine Optimisation bundle, giving you the recognition you deserve. CPD 290 CPD hours / points Accredited by CPD Quality Standards Who is this course for? This bundle is perfect for: Professionals in the digital marketing industry seeking to enhance their skills and knowledge. Individuals looking to pursue a career in digital marketing. Business owners looking to expand their online presence and increase revenue. Anyone interested in learning about digital marketing. Career path Upon completing the bundle, you can pursue many careers, including: Digital Marketing Specialist: £25,000 - £40,000 per year Social Media Manager: £20,000 - £40,000 per year SEO Specialist: £25,000 - £35,000 per year Copywriter: £20,000 - £35,000 per year Affiliate Marketing Manager: £25,000 - £45,000 per year Digital Marketing Agency Owner: £25,000 - £70,000 per year Certificates Digital certificate Digital certificate - Included Hard copy certificate Hard copy certificate - Included

The SEO & PPC Masterclass Workshop is for business owners and marketing managers who want to improve their search engine rankings, increase traffic and drive long term growth in sales.

Boost your career and stay relevant with the world’s most recognized Digital Marketing diploma. Continuously updated content means you’ll get cutting-edge digital marketing and soft skills, always. Course Overview Boost your career and stay relevant with the world’s most recognized Digital Marketing diploma. Continuously updated content means you’ll get cutting-edge digital marketing and soft skills, always. Learn Google Ads, social media marketing, SEO and much more. Become a certified digital marketing professional with DMI. Program learning outcomes and content: What Will I Learn? You will be armed with the know-how, the experience and the insights to be able to work and speak with authority in this fast-paced industry. In short, you’ll be a skilled digital marketer, capable of building digital marketing strategies from scratch. Who is the DMI Pro for? • Traditional Marketers or Marketing Executives who want to play a bigger, sharper game • Marketing Managers and Senior Management • Graduates with no plans to wait around • Small Business Owners who want to grow • Career Changers • Entrepreneurs who want to be more entrepreneurial • Whoever needs to create and apply a digital marketing strategy for their organisation Course Content: Introduction to Digital Marketing: What’s it all about? How do you reach customers? How can traditional and digital media work together? What’s the difference between inbound and outbound marketing? This module takes you through the basics, keeping things clear and actionable: • Principles of Digital Marketing • Digital Research • Developing Objectives • Cultural Research • Connecting with the Customer Social Media Marketing: Bring your brand story to life on all the right platforms. Learn how to grow and engage a community around your offering. Define your audience and give them more to care about. There is so much to ‘like’. • Key Social Platforms for Digital Marketing • Growing and Engaging an Audience • Developing Data-Driven Audience and Campaign Insights • Setting up a Social Media Experience for a Business • Creating and Optimising Social Media Campaigns Paid Search (PPC) using Google Ads: Develop Pay-Per Click skills using Google Ads, bid auctions and build your targeting strategy. Optimise campaigns, track conversions, and measure your ROI. • Fundamentals of Paid Search • Search Campaign Management • Paid Search Campaign Measurement • Paid Search Campaign Creation with Google Ads Email Marketing: Your email list is one of your most powerful assets. Learn how to manage and segment your data, test headlines and maximise open rates and ROI. We also cover marketing automation and the importance of data management regulations. • Email Marketing Fundamentals • Email Design • Testing and Optimising an Email Campaign • Tools and Strategy • Creating an Effective Email Campaign • Marketing Automation Analytics with Google Analytics: This module helps you unleash the capability of your data. Discover what your customer wants, likes, needs and does. Understand how they use your website, set up goals and monitor conversions. • Web Analytics Fundamentals • Creating and Configuring a Google Analytics Account • Monitoring Campaigns with Google Analytics Reports • Setting Goals with Google Analytics • Analysing and Recording Google Analytics Data • Using Google Analytics 4 Content Marketing: This module teaches you how to create content that speaks to people, at the right time and via the right channels. Understand what works for you by tracking and measuring performance. • Content Marketing Concepts and Strategy • Developing a Content Marketing Plan • Publishing and Distributing Content • Using Content Research to Find Opportunities • Creating and Curating Content • Metrics and Performance • Establishing Content Intent Search Engine Optimisation (SEO): Search Engine Optimisation is all about getting on that first Google page, staying top of the list and top of mind. Develop keyword strategies, understand the kind of content that attracts users, optimise rankings and then convert visitors to customers. • SEO Fundamentals • Keywords and SEO Content Plan • Measuring SEO Performance • Aligning SEO and Business Objectives • Optimise Organic Search Ranking Display and Video Advertising: Learn how to set up, manage and optimise your YouTube channel. Target, test and develop your use of the Google Display Network and get creative with visual formats. • Fundamentals of Display and Video Advertising • Google Display Network and Video Ad Formats • Creating and Managing a YouTube Channel • Creating Display and Video Campaigns • Targeting Display and Video Campaigns • Measurement and Optimisation • Reporting on Display Campaign Website Optimisation: What makes a winning website? This module gives you the skills to create a simple, well-designed, optimised WordPress site that not only looks good but also delivers for your business. • Web Design and Website Optimisation • Design Principles and Website Copy • Publishing a Basic Website • User-Centered Design and Website Optimisation • Website Metrics and Developing Insight Digital Marketing Strategy: Underneath your digital activity, you need solid objectives. This module helps you to build a clear vision of your strategy, and makes it actionable with budget, channel and media plans, KPIs and more. • Digital Strategy Fundamentals • Setting Strategy Objectives and KPIs • Digital Strategy Research • Developing a Creative Strategy • Executing a Digital Marketing Strategy • Communicating a Digital Marketing Strategy • Forecasting performance DURATION 8-10 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate