Mastering Segmenting and Positioning in Marketing: A Comprehensive Guide for Success Introduction In the dynamic field of marketing, mastering segmentation and positioning is crucial to developing effective strategies that resonate with target audiences. Whether you are a student navigating complex assignments or a professional refining your skills, understanding the nuances of these concepts is essential. Segmenting Positioning Assignment Help can provide you with the guidance needed to enhance your knowledge and tackle challenging tasks with confidence. Understanding Market Segmentation Market segmentation is the process of dividing a broad consumer or business market into sub-groups based on shared characteristics. These groups could be divided by demographics, psychographics, behavior, or geographic location. The objective is to tailor marketing strategies that cater specifically to each segment, ensuring more targeted and effective communication. Segmentation plays a vital role in helping marketers understand the different needs of various customer groups. By identifying these unique traits, businesses can allocate resources more efficiently, create products that meet customer demands, and develop messaging that resonates with a particular audience. For students, mastering the principles of segmentation is essential for excelling in marketing courses. When tackling your assignments, it’s important to grasp the four main types of market segmentation: Demographic Segmentation: Based on variables like age, gender, income, education, and occupation. Psychographic Segmentation: Focuses on psychological aspects such as lifestyle, values, and personality traits. Behavioral Segmentation: Involves grouping consumers based on behavior patterns like purchase history, brand loyalty, or usage rates. Geographic Segmentation: Divides markets based on location, such as country, region, or city. Acquiring a solid understanding of these categories can give you the edge needed to excel in marketing. However, if you’re finding it difficult to put these theories into practice, Segmenting Positioning Assignment Help can provide the expert guidance required to succeed. The Importance of Positioning in Marketing Strategy Positioning is the next critical step after segmentation. Once a company has identified its market segments, it must determine how to position its products or services within those segments. Effective positioning means that a company’s offerings are clearly differentiated from competitors in the minds of consumers. There are three main approaches to positioning: Competitive Positioning: Emphasizes how a product stands against competitors. Product Feature Positioning: Highlights specific features or benefits that appeal to the target market. Price-Based Positioning: Focuses on offering value through price differentiation, often targeting budget-conscious consumers. Understanding these positioning strategies is critical to creating a strong brand identity. In marketing assignments, you’ll often be asked to develop a positioning strategy that fits with a company’s overall marketing goals and customer expectations. Struggling with positioning concepts? Segmenting Positioning Assignment Help can offer you the in-depth knowledge and practical advice needed to navigate these assignments successfully. How to Apply Segmenting and Positioning in Real-World Marketing Applying segmentation and positioning in the real world goes beyond theory. It requires critical thinking, creativity, and analytical skills to develop a marketing strategy that truly speaks to the target audience. Here’s how you can apply these concepts effectively: Conduct Thorough Market Research: Understanding your target audience through research is the foundation of both segmentation and positioning. Use surveys, interviews, and data analysis to gather insights into consumer behavior and preferences. Identify Key Customer Segments: Based on your research, identify the segments that are most likely to be interested in your product or service. Tailor your marketing efforts to these groups for maximum impact. Develop a Clear Positioning Statement: Craft a message that clearly communicates the unique benefits of your offering. Ensure that it differentiates your product from competitors and resonates with the target segment. Consistently Communicate Your Positioning: Your positioning should be reflected in all aspects of your marketing, from advertising to customer service. Consistency is key to building brand loyalty and trust. Completing assignments that require you to apply these real-world skills can be challenging. Segmenting Positioning Assignment Help can assist you in crafting well-researched and structured assignments that demonstrate a clear understanding of these concepts. The Role of Segmentation and Positioning in Digital Marketing With the rise of digital marketing, segmentation and positioning have become more sophisticated. Online platforms provide marketers with vast amounts of data, enabling them to create more refined segments and develop highly targeted campaigns. Whether through social media, email marketing, or pay-per-click advertising, businesses can now reach specific audiences with laser precision. For students studying digital marketing, it’s crucial to understand how segmentation and positioning are applied in this context. Some key areas to focus on include: Targeted Advertising: Platforms like Google Ads and Facebook allow businesses to target ads based on demographics, interests, behaviors, and locations. This enables more efficient use of marketing budgets and improves conversion rates. Personalization: Modern consumers expect personalized experiences. By segmenting audiences and positioning products effectively, marketers can deliver tailored messages that resonate on an individual level. Data-Driven Decisions: Analytics tools provide valuable insights into consumer behavior, allowing businesses to refine their segmentation and positioning strategies over time. Understanding these digital marketing applications can give you a competitive edge in your assignments. If you need further guidance, Segmenting Positioning Assignment Help is available to offer tailored support for your digital marketing studies. How Segmenting and Positioning Lead to Business Success Businesses that master segmentation and positioning often outperform their competitors. By targeting the right audience with the right message, they can increase customer engagement, build brand loyalty, and drive sales. Some of the key benefits include: Improved Customer Satisfaction: When companies understand the unique needs of their target segments, they can deliver products and services that meet those needs more effectively. Increased Market Share: Positioning a brand as the best solution for a particular market segment can lead to a larger market share and greater profitability. Enhanced Brand Perception: A well-positioned brand is seen as more credible and reliable by consumers, helping to build long-term customer relationships. For students, understanding these benefits is essential for crafting successful marketing strategies in your coursework. If you’re finding it difficult to connect these concepts with real-world business outcomes, Segmenting Positioning Assignment Help can guide you through the process. Conclusion Segmenting and positioning are foundational concepts in marketing that can significantly impact business success. By breaking down broad markets into smaller, more manageable segments and crafting positioning strategies that resonate with those segments, companies can develop highly effective marketing campaigns. If you’re working on assignments that require you to analyze these concepts, don’t hesitate to seek support. Segmenting Positioning Assignment Help is designed to give you the expertise and confidence you need to ace your assignments and build a strong foundation for your future career in marketing.
Duration 5 Days 30 CPD hours This course is intended for This course is designed for programmatic developers looking to write programmatic customizations to both business logic and UI layers using Apex and Visualforce. You should have a good understanding of core object-oriented programming concepts and experience building declarative solutions on the Salesforce Platform. This course is also a great foundation builder if you're looking to earn your Salesforce Platform Developer I credential. IMPORTANT: Students are expected to follow the steps detailed in the Computer Set-up Guide for this class if you'll be using your own computer when attending a virtual or in-person class. Overview Learn modern tools for developing on the Salesforce Platform using Visual Studio Code, the Salesforce Extension Pack, and the Salesforce CLI. Write business logic customizations using Apex triggers and classes; those customizations will use SOQL and DML. Design programmatic solutions that take advantage of declarative customizations. Describe how your trigger code works within the basics of the Save Order of Execution. Describe some of the fundamental aspects of designing programs on a multi-tenant platform. Write Visualforce markup and code to customize the user interface. Use the built-in testing framework to test Apex and Visualforce. Learn how to customize and design applications programmatically on the Salesforce Platform. In this 5-day class, our platform experts will introduce you to Apex (Salesforce?s programming language) and Visualforce markup, so you can customize your Salesforce applications using code and explore how Apex interacts with declarative customizations on the platform. Learn how to retrieve, manipulate, and store data programmatically in data objects (sObjects), write and test custom logic, write Visualforce pages to customize your user interface, and deploy your solutions to another environment. Get an overview of the declarative automation tools available on the platform and a brief introduction to the Lightning Component framework. Plus, explore the nuances of working on a multi-tenant platform so you can extend the platform to meet business demands. Declarative Automation Create Formula Fields Create Roll-Up Summary Fields Understand Record Types Review Other Automation Tools Build a Data Model on the Salesforce Platform Programming with Apex Describe Key Aspects of Apex That Differentiate It from Other Languages, Such as Java and C# Describe Why Apex Transactions and Governor Limits Must Be Considered When Writing Apex Execute Simple Apex Use the sObject Data Type, the Primitive Data Types, and Basic Control Statements in Apex Using SOQL and SOSL to Retrieve Your Org?s Data Write a Basic Query Using Salesforce?s Query Language, SOQL Process the Result of a Query in Apex Create a Query Dynamically at Run-Time Use SOQL to Query Parent-Child Relationships Describe a Relationship Query Write a Query That Traverses a Child-to-Parent Relationship Write a Query That Traverses a Parent-to-Child Relationship Use SOSL to Search Data Using DML to Manipulate Your Org?s Data List the Differences Between the Ways You Can Invoke DML Operations Write Apex to Invoke DML Operations and Handle DML Errors Deployment What Is Deployment? Deploy Code Using Change Sets Use the Ant Migration Tool Review Managed and Unmanaged Packages Explore Salesforce DX Trigger Essentials Describe What a Trigger Is Used For Describe the Syntax of a Trigger Definition Use Trigger Context Variables Apex Class Essentials Describe How Apex Classes Are Used Define an Apex Class Determine What Data an Apex Class Can Access The Save Order of Execution, Apex Transactions, and Platform Events Describe Key Points in the Order of Execution Describe How Triggers Fit Into and Can Be Impacted by the Order of Execution Describe the Lifecycle of an Apex Transaction Describe the Memory Lifecycle for Static Attributes Use Platform Events for Immediate Error Logging Apex Testing Describe the Apex Testing Framework Create Test Data Write and Run an Apex Test Test Best Practices Strategies for Designing Efficient Apex Solutions Describe Best Practices for Writing Code That Is Easy to Maintain and Extend Write Triggers and Classes That Assume Batches of Data as Input Write Code That Works Efficiently with the Database, Both in Querying and Using DML Trigger Design Strategies List Declarative Mechanisms You Can Use to Implement Complex Business Logic, What Types of Problems They?re Best Used for, and Their Limitations Describe Ways in Which You Can Use Declarative Functionality to Improve Your Programmatic Solutions Working with Visualforce Create a Visualforce Page Reference a Standard Controller Launch a Visualforce Page Using a Custom Button Display Data from a Record in a Visualforce Page Reference Custom Controllers and Controller Extensions Work with List Controllers Visualforce Development Considerations and Testing Describe Common Limit Issues and Security Concerns Describe Strategies for Testing Visualforce Controllers Write Tests for Controller Constructors Write Tests for Action Methods, Getters, Setters, and Properties Lightning Components Create and Surface an Aura Component Create and Surface a Lightning Web Component Additional course details: Nexus Humans Salesforce Build Applications Programmatically on the Salesforce Platform (DEX450) training program is a workshop that presents an invigorating mix of sessions, lessons, and masterclasses meticulously crafted to propel your learning expedition forward. This immersive bootcamp-style experience boasts interactive lectures, hands-on labs, and collaborative hackathons, all strategically designed to fortify fundamental concepts. Guided by seasoned coaches, each session offers priceless insights and practical skills crucial for honing your expertise. Whether you're stepping into the realm of professional skills or a seasoned professional, this comprehensive course ensures you're equipped with the knowledge and prowess necessary for success. While we feel this is the best course for the Salesforce Build Applications Programmatically on the Salesforce Platform (DEX450) course and one of our Top 10 we encourage you to read the course outline to make sure it is the right content for you. Additionally, private sessions, closed classes or dedicated events are available both live online and at our training centres in Dublin and London, as well as at your offices anywhere in the UK, Ireland or across EMEA.
Duration 5 Days 30 CPD hours This course is intended for This class is ideal for experienced Salesforce Administrators, business analysts, and implementation specialists looking to gain a greater technical understanding of Salesforce CPQ Administration. It's also designed for experienced administrators, solution architects, implementation consultants, and developers looking to understand the full capabilities of Salesforce CPQ in order to formulate solutions for their business. This class is also a great foundation builder for anyone looking to earn the Salesforce CPQ Specialist credential. Overview When you complete this course, you'll be able to: Set Up Products, Bundles, and Product Rules Build Price Rules to Automatically Populate Field Values While Quoting or Configuring a Bundle Set Up Appropriate System Discounts and Pricing Methods Configure Dynamic Output Document Generation Manage Subscription Products (Including the Processes for Renewing and/or Amending Them) Formulate Sound Solutions to Common CPQ Business Requirements Make Significant Progress in Preparing for the Salesforce Certified CPQ Specialist Exam Discover how to configure an end-to-end Salesforce CPQ solution with out-of-the-box functionality. In this 5-day class, our CPQ experts will give you an in-depth look at Salesforce CPQ and its applications. You?ll learn how to set up and manage products, configure discount and pricing methods, create and manage subscriptions, and formulate solutions to meet common CPQ business requirements so you can successfully implement a Salesforce CPQ solution for your company. Course Introduction Review Course Objectives Set Learner Expectations Review Housekeeping Rules Explore Additional Course Resources Review Exam Quick Facts Introduction to CPQ Understand the Business Case for CPQ Watch an End-to-End Solution Demo Build a Quote Object Model Foundations Get Familiar with Products, Price Books, and Price Book Entries Review Product Fields Integral to Basic Salesforce CPQ Functionality Product Selection Modify Out-of-the-Box Button Behavior for Product Selection Review Guided Selling Bundle Configuration Define and Build Product Bundles Enforce Business Logic with Product Features Option Selection Guidelines Enforce Business Logic with Option Constraints Product Rules Define Product Rules Enforce Business Logic with Product Rules (Including Validation Rules, Alert Rules, Selection Rules, and Dynamic Bundles) Build Product Rules Using Supporting Objects (Including Error Conditions, Product Actions, Summary Variables, Configuration Rules, and Configuration Attributes) Pricing Methods Discover Pricing Waterfall Default Flows Review List Pricing, Cost Plus Markup, and Block Pricing Use Contracted Pricing for Negotiated Prices Subscription Pricing Configure Subscription and Proration Pricing Methods Understand How Subscription Pricing Methods Affect List and Regular Price Discounting Compare Discounting Strategies Build a Discount Schedule Price Rules Set Values for Quote and Quote Line Fields Declaratively Review CPQ Advanced Quote Calculator Calculation Events and Conditions Understand Price Action Sources (Including Static Values, Summary Variables, Formulas, and Lookup Tables) Create Lookup Queries to Outsource Evaluation to a Lookup Object Advanced Approvals Compare and Contrast the Advanced Approval Package Versus Native Approvals Define Approvers, Approval Chains, Approval Variables, and Approval Rules to Meet Specific Business Requirements Quote Templates Generate Dynamic Output Documents Create Conditional Template Content Localization and Multicurrency Make Accommodations for Localization Define Localization and How It Works in CPQ Orders Review Business Purposes of an Order Define the Data Model for Orders Define Data Requirements to Generate Orders Contracts, Renewals, and Amendments Generate New Contracts to Manage Active Subscriptions Related to an Account Review Amendment and Renewal Processes Review Renewal Pricing Methods Capstone Class Project: Troubleshoot Common Scenarios in Salesforce CPQ Design a Solution
Duration 1 Days 6 CPD hours This course is intended for Individuals who have knowledge, skills, and experience developing front-end and/or back-end JavaScript applications for the web stack. Developers who have experience designing, developing, testing, and deploying applications using an object-oriented programming language and would like to transfer those skills to building applications with JavaScript. Overview When you complete this course, you will be able to: Understand the different exam objectives and their weighting on the exam. Know which JavaScript concepts to focus on to best prepare for your exam. Study the provided repository of JavaScript sample code. Are you ready to take the next step in your career by becoming a Salesforce Certified JavaScript Developer I? By covering the details around the exam structure and objectives, this course will help hone your problem-solving skills and reinforce your knowledge of key features and concepts of the JavaScript programming language. This course includes a voucher to sit for the Salesforce JavaScript Developer I certification exam. JavaScript Basics Data Types and Variables Type Conversion (explicit and implicit) Collections Working with Strings, Numbers, and Dates Working with JSON Objects, Functions, and Classes Creating Objects Defining Functions Object Prototypes Declaring Classes Using JavaScript Modules Browser and Events Document Object Model DOM Events Browser Dev Tools Debugging and Error Handling Throwing and Catching Errors Working with the Console Asynchronous Programming Callback Functions Promises Async/Await Server Side JavaScript Node.js CLI Node.js Libraries Debugging in Node.js npm Testing Assertions Types of Testing Additional course details: Nexus Humans Salesforce Certification Preparation for Salesforce JavaScript Developer I (CRT600) training program is a workshop that presents an invigorating mix of sessions, lessons, and masterclasses meticulously crafted to propel your learning expedition forward. This immersive bootcamp-style experience boasts interactive lectures, hands-on labs, and collaborative hackathons, all strategically designed to fortify fundamental concepts. Guided by seasoned coaches, each session offers priceless insights and practical skills crucial for honing your expertise. Whether you're stepping into the realm of professional skills or a seasoned professional, this comprehensive course ensures you're equipped with the knowledge and prowess necessary for success. While we feel this is the best course for the Salesforce Certification Preparation for Salesforce JavaScript Developer I (CRT600) course and one of our Top 10 we encourage you to read the course outline to make sure it is the right content for you. Additionally, private sessions, closed classes or dedicated events are available both live online and at our training centres in Dublin and London, as well as at your offices anywhere in the UK, Ireland or across EMEA.
Duration 3 Days 18 CPD hours This course is intended for This class is designed for individuals who are (or will soon be) supporting a Salesforce implementation in a decision-making capacity. This includes, but is not limited to, business analysts, IT managers, project managers, executive leaders, and executive sponsors. This class is not recommended for individuals tasked with solution-building. Overview When you complete this course, you will be able to: Identify key stakeholders needed for a successful Salesforce implementation. Describe the Salesforce data model as it relates to Customer 360, Salesforce Clouds, and the Salesforce Platform. Communicate the appropriate security measures needed to control org and data access. Discuss which standard or custom objects and applications should be implemented based on specific requirements and use cases. Effectively strategize how to migrate data into your Salesforce org while maintaining high data quality. Understand Salesforce automation tools and how they solve for various business challenges. Analyze Salesforce data with Reports and Dashboards. Navigate the key phases and milestones of a Salesforce implementation. Explore Salesforce features and functionality and gain the knowledge to make Salesforce implementation decisions with confidence. In this 3-day, heavily discussion-based class, learn about standard and custom objects and applications, data management, data visualization, flow automation tools, security mechanisms, and more. Successfully navigate the key phases and milestones of a Salesforce implementation, effectively communicate business needs, and provide directives to team members tasked with solution-building to deliver a robust Salesforce solution that achieves business goals. Salesforce Data Model Discover the Customer 360 Platform Examine Salesforce Clouds Navigate the Salesforce Platform Review the Salesforce Platform Data Model Understand Data Visualization Security & Access Create Users Access the Org Control Data Objects & Applications Review Standard Objects Understand Custom Objects Explore Standard Applications Discover Custom Applications Salesforce Customizations Work with Fields Design Page Layouts Understand Record Types Review Dynamic Capabilities Successful Data Management Determine Data Strategy Create Data Ensure Data Quality Process Automation Streamline Business Processes Using Automation Tools Learn Purpose-Driven Automation Automate With Flow Data Analysis Using Reports & Dashboards Organize Reports and Dashboards Build Reports Create Dashboards Create an Analytics Strategy Adoption & Continued Improvement Adopt Your Implementation Evaluate Continued Improvements Additional course details: Nexus Humans Understand and Drive Your Salesforce Implementation ( BSX101 ) training program is a workshop that presents an invigorating mix of sessions, lessons, and masterclasses meticulously crafted to propel your learning expedition forward. This immersive bootcamp-style experience boasts interactive lectures, hands-on labs, and collaborative hackathons, all strategically designed to fortify fundamental concepts. Guided by seasoned coaches, each session offers priceless insights and practical skills crucial for honing your expertise. Whether you're stepping into the realm of professional skills or a seasoned professional, this comprehensive course ensures you're equipped with the knowledge and prowess necessary for success. While we feel this is the best course for the Understand and Drive Your Salesforce Implementation ( BSX101 ) course and one of our Top 10 we encourage you to read the course outline to make sure it is the right content for you. Additionally, private sessions, closed classes or dedicated events are available both live online and at our training centres in Dublin and London, as well as at your offices anywhere in the UK, Ireland or across EMEA.
Duration 3 Days 18 CPD hours This course is intended for This class is designed for experienced administrators and platform developers as well as solution, enterprise, and technical architects responsible for designing or building integration solutions on the Salesforce Platform. It's also designed for project or program managers looking to understand the big picture of integration in order to better manage their projects and programs. Ideally, you hold the Salesforce Administrator, Salesforce App Builder, or Salesforce Platform Developer I credential and/or are knowledgeable about standard and custom objects; how to work with flows and Process Builder; how to navigate Salesforce, Lightning Components, and Schema Builder; and Apex basics such as creating a Class and Anonymous Blocks. This class is recommended for anyone looking to earn their Salesforce Certified Integration Designer credential. Overview When you complete this course, you will be able to: Identify integration requirements by asking relevant integration questions to business stakeholders. Recommend appropriate integration patterns (Remote Process Invocation - Request and Reply, Remote Process Invocation - Fire and Forget, Batch Data Synchronization, Remote Call-In, and UI Update Based on Data Changes, Data Virtualization) to design integration solutions. Recommend appropriate integration capabilities (SOAP, REST, bulk, streaming, Outbound Messaging, Callouts, and Salesforce Connect) to build integration solutions. Explore architectural concepts and the big picture thinking of how to integrate on the Salesforce Platform. In this 3-day class, our Salesforce integration experts will demonstrate how to build solutions that provide a single view of your customers. You?ll learn about integration capabilities and the considerations that should be made when architecting an integration solution. Through a combination of demos, discussions, and hands-on exercises, you?ll design and build secure, scalable, and high-performing integration solutions that seamlessly surface the information that matters most Integration Overview Understand the Importance of Integration Explore Integration Architecture Explore the Meaning of Single View of the Customer Explore the Meaning of System Landscape Understand the Role of Enterprise Service Bus (ESB) and Extract Transform Load (ETL) in System Landscape Integration Capabilities Introduction to Salesforce APIs Create External Applications Using SOAP API Build Mobile Applications Using REST API Work with Large Data Volumes Using BULK API Build Event-Driven Applications Using Streaming API Build Event-Driven Applications Using Platform Events Build Event-Driven Applications Using Change Data Capture Send Data from Salesforce to External Applications Using Outbound Message Call External APIs Programmatically Using Callouts Integrate Data from an External Data Source Using Salesforce Connect Synchronize Data with Heroku Connect Call External APIs Declaratively Using External Services Integration Patterns Understand Use Cases for a Request and Reply Pattern Understand Use Cases for a Fire and Forget Pattern Understand Use Cases for a Batch Data Synchronization Pattern Understand Use Cases for a Remote Call-In Pattern Understand Use Cases for a UI Update Based on Data Changes Pattern Understand Use Cases for a Data Virtualization Pattern Integration Security Explore Two-Way Transport Layer Security (TLS) Understand When to Use Remote Site Settings Understand the Benefits of Using Named Credentials Understand Certificates Encrypt Your Data at Rest Using Salesforce Shield Platform Encryption Advanced Integration Discussions Design Solutions for Performance Design Solutions for Scale Review Integration Regulatory Requirements Review Integration Best Practices Case Study Draw a System Landscape Diagram Evaluate Business Needs Translate Needs to Integration Requirements Design an Integration Solution Build an Integration Solution Maintain an Integration Solution Additional course details: Nexus Humans Salesforce Design and Build Integration Solutions (ARC101) training program is a workshop that presents an invigorating mix of sessions, lessons, and masterclasses meticulously crafted to propel your learning expedition forward. This immersive bootcamp-style experience boasts interactive lectures, hands-on labs, and collaborative hackathons, all strategically designed to fortify fundamental concepts. Guided by seasoned coaches, each session offers priceless insights and practical skills crucial for honing your expertise. Whether you're stepping into the realm of professional skills or a seasoned professional, this comprehensive course ensures you're equipped with the knowledge and prowess necessary for success. While we feel this is the best course for the Salesforce Design and Build Integration Solutions (ARC101) course and one of our Top 10 we encourage you to read the course outline to make sure it is the right content for you. Additionally, private sessions, closed classes or dedicated events are available both live online and at our training centres in Dublin and London, as well as at your offices anywhere in the UK, Ireland or across EMEA.
Duration 4 Days 24 CPD hours This course is intended for This class is designed for enterprise architects, solution architects, and business analysts working to earn their Salesforce System Architect credential, for consultants or technical experts working to earn their individual Architect Designer credential, and for Salesforce Developers and Administrators looking to expand their overall capabilities with the Salesforce Platform. Overview Recommend appropriate integration patterns (Remote Process Invocation - Request and Reply, Remote Process Invocation - Fire and Forget, Batch Data Synchronization, Remote Call-In, and UI Update Based on Data Changes) to address integration requirements. Recommend appropriate integration capabilities (SOAP, REST, bulk, streaming, canvas, Workflow outbound, Apex, and Salesforce Connect) to address integration requirements. Recommend the appropriate SSO Flow or OAuth flow to address identity and access management requirements. Dive into the two cornerstone domains of being a System Architect: Integration Architecture, and Identity and Access Management. In this 4-day workshop, our Architect experts will present you with a case study scenario that will be broken down and digested through iterative exploration. Learn how to design and build secure, scalable, and high-performing integration and identity solutions through a combination of lecture, demos, hands-on exercises, and workshop presentations and discussions. Integration Capabilities Create, Retrieve, Update, or Delete Records with SOAP API Integrate with Salesforce Using REST API Insert, Update, Upsert, or Delete Large Volumes of Data with BULK API Push Relevant Data to Users in Real Time with Streaming API Send Information to a Designated Endpoint with Outbound Message Integrate Your Apex with an External Service Using Callouts Integrate Data from an External Data Source Using Salesforce Connect Synchronize Data with Heroku Connect Connect Business Processes in Salesforce with Platform Events Publish Change Events with Change Data Capture Integration Patterns Invoke Remote Call-In Patterns Invoke Request and Reply Patterns Invoke Fire and Forget Patterns Synchronize Batch Data Update UI Based on Data Changes Visualize Data Identity Management Review SSO Fundamentals Review Identity Management Review Identity Management Concepts Understand Salesforce as an Identity Provider Accept Third-Party Identity in Salesforce Understand Social Sign-On and Open ID Connect Enable Users to Authenticate with SSO Flows Initiate Flows with IDP Initiate Flows with SP Troubleshoot Identity Issues Authentication Grant Client Application Access with OAuth Flow Generate Access Tokens with Username Password Flow Initiate Web Server Flow Grant Application Access with User Agent Flow Connect to Salesforce Using JWT Flow
Duration 2 Days 12 CPD hours This course is intended for This class is designed for experienced Salesforce Administrators who are responsible for setting up, configuring, and managing Service Cloud. Prior to taking this class, you should have a solid understanding of Salesforce functionality and concepts, at least 6 months of experience using Salesforce, and the Salesforce Administrator credential or equivalent knowledge. Overview Set up the case management process automating the support process with queues, assignment/escalation rules, and Process Builder. Configure Salesforce knowledge to help you manage the creation, publication, and maintenance of knowledge articles. Enable entitlements to set up service contracts. Set up the Salesforce Service Console app to help your support reps work more efficiently. Understand the capabilities of the Softphone Utility in the Lightning Console. Configure online chat with customers using Web Chats. Understand and set up communities. Leverage Service Cloud to scale your support efforts and improve customer service. In this 2-day class, Service Cloud experts will walk you through how to configure and maintain Service Cloud for your organization. Learn how to set up service contracts with milestones and entitlements, set up the Service Console application, add the Softphone Utility to your Lightning Console, and set up Web Chats to provide frictionless customer support. Learn how to configure a Customer Community so you can connect customers to knowledge articles and community members to find answers instantly. Case Escalations and Entitlements Create processes to streamline a support team?s workflow and case management. Customize fields, page layouts, and record types for different kinds of support cases. Define picklist values for each new record type. Create case assignment rules, queues, and escalation rules to push cases to the appropriate support team at the appropriate time. Create and manage entitlements to customize the level of support for each customer. Salesforce Knowledge Enable Lightning Knowledge and assign appropriate user licenses. Customize page layouts and record types to support knowledge article management. Customize access to, permissions for, and visibility of knowledge tools and processes. Create and manage articles to ensure quality of information. Manage and close cases more efficiently using knowledge articles. Lightning Service Console Create your own Service Console app. Customize the Lightning Console pages. Add Utilities to your console. Enable and utilize Chat (formerly Live Agent). Optimize the use of Omni-Channel. Salesforce Self-Service Communities Enable communities in your Salesforce org. Create a permission set for effective administration of communities. Customize the look and layout of the community. Add the Reputation component to the community. Additional course details: Nexus Humans Salesforce Administer and Maintain Service Cloud (ADX261) training program is a workshop that presents an invigorating mix of sessions, lessons, and masterclasses meticulously crafted to propel your learning expedition forward. This immersive bootcamp-style experience boasts interactive lectures, hands-on labs, and collaborative hackathons, all strategically designed to fortify fundamental concepts. Guided by seasoned coaches, each session offers priceless insights and practical skills crucial for honing your expertise. Whether you're stepping into the realm of professional skills or a seasoned professional, this comprehensive course ensures you're equipped with the knowledge and prowess necessary for success. While we feel this is the best course for the Salesforce Administer and Maintain Service Cloud (ADX261) course and one of our Top 10 we encourage you to read the course outline to make sure it is the right content for you. Additionally, private sessions, closed classes or dedicated events are available both live online and at our training centres in Dublin and London, as well as at your offices anywhere in the UK, Ireland or across EMEA.
Duration 4 Days 24 CPD hours This course is intended for This course is designed for platform developers, UI developers, solution architects, and technical architects who are responsible for the setup, configuration, or maintenance of OmniStudio applications or Salesforce Industry Cloud apps. You should have a solid understanding of basic Salesforce concepts and functionality, including Lightning Web Components (LWC), as well as experience working with relational databases and familiarity with JSON. Ideally, you hold the Salesforce Administrator or Salesforce Platform Developer I credential. This class is recommended for anyone looking to earn their Salesforce Certified OmniStudio Developer credential. Overview Create FlexCards and build an OmniStudio Interaction Console to improve customer experience. Create OmniScripts to ensure productive, consistent user engagement. Use Integration Procedures to execute complex operations on the server and incorporate external data sources. Create and modify DataRaptors to get data from Salesforce, transform data, and save data back to Salesforce. Create Calculation Matrices and Calculation Procedures to execute data lookups and calculations. Discover how to develop engaging, digital-first guided experiences using OmniStudio tools. In this class, our OmniStudio experts will show you how to use FlexCards, OmniScripts, and the OmniStudio Interaction Console to configure applications that elevate the user experience. You?ll learn how to retrieve and transform internal and external data using declarative OmniStudio data tools to get a 360-degree view of customer accounts, empowering you to quickly deliver high-quality, consumer-grade experiences that your users expect. Introduction to OmniStudio Explore OmniStudio Tools and Resources OmniStudio LWC Learn the Benefits and Features of OmniStudio LWC and Component Types FlexCards and Omnistudio Interaction Consoles Design and Build Parent and Child FlexCards Assign Data Sources to FlexCards, Including External Data Sources Configure Fields to Display Data and Configure Actions to Launch OmniScripts from FlexCards Configure FlexCard Flyouts to Display Additional Data Configure Conditions to Display Different Flexcard States Build an OmniStudio Interaction Console OmniScripts Design and Build Simple and Complex OmniScripts Configure OmniScript Elements such as Type Ahead Blocks Configure Element Properties such as Branching Conditions Configure Simple Error Checking Add External Data to an OmniScript Connect an Interaction Launcher to a Console Toolbar Integration Procedures and OmniStudio Data Tools Learn How OmniStudio uses Salesforce sObjects and Fields Learn How Data Flows Between OmniScripts and Integration Procedures Build Integration Procedures and DataRaptors for OmniScripts and FlexCards Use a DataRaptor to Transform FlexCard Data JSONs Build Calculation Matrices and Procedures Test and Troubleshoot Components in the OmniStudio Interaction Console Additional course details: Nexus Humans Salesforce Build Guided Experiences with OmniStudio (OMS435) training program is a workshop that presents an invigorating mix of sessions, lessons, and masterclasses meticulously crafted to propel your learning expedition forward. This immersive bootcamp-style experience boasts interactive lectures, hands-on labs, and collaborative hackathons, all strategically designed to fortify fundamental concepts. Guided by seasoned coaches, each session offers priceless insights and practical skills crucial for honing your expertise. Whether you're stepping into the realm of professional skills or a seasoned professional, this comprehensive course ensures you're equipped with the knowledge and prowess necessary for success. While we feel this is the best course for the Salesforce Build Guided Experiences with OmniStudio (OMS435) course and one of our Top 10 we encourage you to read the course outline to make sure it is the right content for you. Additionally, private sessions, closed classes or dedicated events are available both live online and at our training centres in Dublin and London, as well as at your offices anywhere in the UK, Ireland or across EMEA.
Duration 3 Days 18 CPD hours This course is intended for This class is ideal for integration specialists or Salesforce Administrators who want to learn more about connecting and securing data in Tableau CRM. This course is also great for business analysts or developers interested in creating advanced dashboards. Overview When you complete this course, you will be able to: Determine your user, data, and security requirements, and establish a development process. Set up apps and control what users can do in Tableau CRM by assigning them licenses, permission sets, and app permissions. Load external data to Tableau CRM. Create and run dataflows to load Salesforce data, and join it with data from other datasets. Understand and use Data Sync effectively. Understand Recipes and Data Prep. Understand and implement data security in Tableau CRM, and override security for implementation and testing. Understand how filters on dashboards function and be able to use interactions when necessary. Understand a dashboard's JSON file. Explain the process of dashboard queries and modify a query to meet specific analytic requirements. Modify dataset metadata. Take your Tableau CRM skills to the next level. In this 3-day, expert-led class, you?ll learn how to develop and implement a Tableau CRM environment that contains both Salesforce and non-Salesforce data. Our team of experts will walk you through Tableau CRM features and settings, user setup, how to load and transform data, data security, and how to modify queries to customize dashboards so you can work more efficiently, spot trends, and predict outcomes faster. Discovery and Planning Discovery Meeting Establishing Your Users and Development Process Set Up Users and Apps Overview of User Access on the Tableau CRM Platform Creating Tableau CRM Permission Sets Assigning Licenses and Permission Sets to Users Creating and Sharing Tableau CRM Apps Connect Data Overview of Connecting Data Data Mapping Overview of the Dataflow Process Designing a Dataflow Loading External CSV Data Creating Dataflows Optimizing Dataflows Running, Monitoring, and Scheduling a Dataflow Preparing Datasets with Recipes with Data Prep Data Connectors Additional Transformations Data Security Overview of Security in Tableau CRM Determining Security Requirements Overview of Using Predicate Filters Implementing Ownership-Based Row-Level Security Implementing Role-Based Row-Level Security Implementing Team-Based Row-Level Security Overriding Security for Implementation and Testing Sharing Inheritance Extended Metadata in a Dataset Overview of Extended Metadata (XMD) Updating Field Metadata Adding Quick Action Menus for Records in Tableau CRM Dashboard Templates and Mobile Dashboards Overview of Tableau CRM Dashboard Templates Overview of JSON for Dashboards Building a Dashboard Using a Template Optimizing Dashboards for a Mobile Device Bindings in Dashboards Understanding Filters in Lenses and Dashboards Multi-Dataset Dashboards Filters with Interactions Custom Queries Query Modification Overview of Modifying Queries Maximizing the Use of the Compare Table Salesforce Analytics Query Language (SAQL) SAQL Queries in a Tableau CRM Dashboard Additional course details: Nexus Humans Salesforce Implement and Manage Tableau CRM (ANC301) training program is a workshop that presents an invigorating mix of sessions, lessons, and masterclasses meticulously crafted to propel your learning expedition forward. This immersive bootcamp-style experience boasts interactive lectures, hands-on labs, and collaborative hackathons, all strategically designed to fortify fundamental concepts. Guided by seasoned coaches, each session offers priceless insights and practical skills crucial for honing your expertise. Whether you're stepping into the realm of professional skills or a seasoned professional, this comprehensive course ensures you're equipped with the knowledge and prowess necessary for success. While we feel this is the best course for the Salesforce Implement and Manage Tableau CRM (ANC301) course and one of our Top 10 we encourage you to read the course outline to make sure it is the right content for you. Additionally, private sessions, closed classes or dedicated events are available both live online and at our training centres in Dublin and London, as well as at your offices anywhere in the UK, Ireland or across EMEA.