136 Sales courses in Brackley

Generating new leads and new business can be both time-consuming and frustrating. It's not easy - it takes skill, careful preparation and the creation of effective models and methods, even perhaps using formal approaches and scripts. Once generated, a new lead or enquiry must also be carefully managed to maximise the potential revenue it can generate. But it's crucial to get it right. If your company can afford not to worry about getting new business - congratulations! If your company is completely confident that it is performing at peak potential in generating new leads - again, congratulations! But if your company is working in the real world, couldn't your team do with some help, to become even just that little bit more effective, to make the process just that little less painful? This highly practical, intensive workshop gives sales teams the proven strategies and tactics they need to build a sustainable new business pipeline. This course will help participants: Develop a clear and consistent process for new business development and lead-generation Master the secret of effective new business development and lead-generation - 'only sell the appointment or next stage of the sales process, not your product or service' Set and achieve the right level of new business development and lead-generation activity to achieve your personal and organisational sales goals Apply the key principles of effective prospecting and pipeline management using a proven toolkit and approach Overcome the most common 'put-offs' when conducting telephone or face-to-face business-development and lead-generation activities Develop an engaging telephone voice and manner - and a 'networking personality' Qualify potential opportunities with more accuracy on a consistent basis Prioritise opportunities and manage their time when sourcing new business Discover online sources of leads, contacts and referrals Overcome psychological blocks to cold or warm calling - theirs and the client's Identify potential prospects - and decision-makers and influencers within target prospects - with greater accuracy Make outbound sales or appointment calls with improved confidence, control and results Improve the conversion of calls to appointments by using more effective questions and sales messages Get past gatekeepers and assistants more effectively Make the most of your CRM software and systems 1 Online marketing - what works! Workshop overview and learning objectives Choosing your social media channels LinkedIn for sales and marketing Designing and implementing an effective new business email campaign online Creating a lead-generation strategy online - with case studies Avoiding common mistakes in social media marketing Case study: 'Best practice in social media sales and marketing' Using blogs and video-based marketing (eg, YouTube) New trends and how to keep your finger on the 'social media' pulse Twenty essential websites and online marketing tools 2 Making appointments by telephone Planning the call, telephone techniques, integrating with email and online marketing Developing a clear and consistent process to appointment-making Setting and achieving the right level of telephone activity to achieve your appointment goals Applying the key principles of effective prospecting and pipeline management generation, using a proven toolkit and approach Overcoming the most common 'put-offs' to seeing or engaging with you Overcoming psychological blocks to cold or warm calling - yours and the client's Identifying potential prospects - and decision-makers and influencers within target prospects - with greater accuracy Making outbound sales or appointment calls with improved confidence, control and results Improving conversion of calls to appointments by using more effective questions and sales messages The five keys to developing an engaging telephone voice and approaching manner 3 Power networking Strategies for networking and B2B referral-based marketing The importance, and different types, of networking How to work a room - preparation and strategy Communication dynamics in networking - the power of the listening networker Assumptions when networking Business networking etiquette Making connections, asking for cards, contact details and referrals, gaining follow-up commitments Building relationships - follow-up and follow-through 4 Developing new leads Strategies for first-time sales calls Gaining rapport and opening first-time and new business sales calls effectively Advanced consultative selling - questioning techniques to quickly and efficiently uncover opportunities, need areas and preferences Presenting your solution to a new or first-time customer - creating an enthusiastic and compelling personalised and persuasive summary of your proposal Value message - differentiate your solutions clearly and accurately, with tailored value statements Presenting the right initial USPs, features and benefits and making them relevant and real to the customer Smart ways to position price, emphasise value and be a strong player without being the cheapest or leading on price Learn and use advanced techniques to determine customer needs, value and decision-making criteria in depth on a first-time call 5 Organised persistence - CRM and prospect-tracking Organised persistence - sales tracking, following up on 'sleeping' customers, gaining referrals, time and territory management Maintaining a good database for maximising new business ROI Developing a contact strategy with different types and levels of contact Analysing your contact base using state-of-the-art software and tools Making the most of your CRM systems and solutions Understanding that your attitude makes a difference when sourcing new business Setting SMART objectives for new business development and lead-generation Practical exercise - setting personal development and business goals Time management tips to improve daily productivity New business pipeline management strategies for peak sales performance 6 Workshop summary and close Practical exercise - developing your new business action plan Review and feedback

Overview Overview The purpose of this course is to enable participants to understand and apply the principles of emergency response planning and crisis management. It considers the need for emergency and crisis response planning and an integrated approach to emergency management. Training typically covers: Crisis management structure and staffing an emergency response team Incident reporting and notification Operational processes Guidance of facility response policies and procedures Annual testing and evaluation of the crisis management plan Upcoming Events Online (USD 1950) Online Streaming Live (Flexible Dates) At Venue (USD 4500) Dubai 13 March - 17 March Istanbul 20 March - 24 March London 20 March - 24 March For more dates and Venue, Please email sales@gbacorporate.co.uk

About this Virtual Instructor Led Training (VILT) The energy industry has started its journey to be more data centric by embracing the industry 4.0 concept. As a result, data management - which was considered until recently as a back-office service to support geoscience, reservoir management, engineering, production and maintenance - is now given the spotlight! To become an active stakeholder in this important transition in E&P data management, it is necessary to understand the new technical opportunities offered by the Cloud, Artificial Intelligence and how data governance can pave the way towards more reliable and resilient processes within E&P domain. Several key questions that need to be addressed: Why place more focus on data assets? Is data management just about serving geoscientists or engineers with fresh data? What is the value of data management in the E&P sector for decision making? How to convince the data consumers that the data we provide is reliable? Is the data architecture of my organization appropriate and sustainable? The purpose of this 5 half-day Virtual Instructor Led Training (VILT) course is to present the data challenges facing the energy organizations today and see how they practically solve them. The backbone of this course is based on the DAMA Book of Knowledge for Data Management. The main data management activities are described in sequence with a particular focus on recent technological developments. Training Objectives Upon completion of this VILT course, the participants will be able to: Understand why the data asset is now considered as a main asset by energy organizations Appreciate the importance of data governance and become an active stakeholder of it Understand the architecture and implementation of data structure in their professional environment Get familiarized with the more important data management activities such as data security and data quality Integrate their subsurface and surface engineering skills with the data managements concepts This VILT course is unique on several points: All notions are explained by some short presentations. For each of them, a set of video, exercises, quizzes will be provided to help develop an engaging experience between the trainer and the participants A pre-course questionnaire to help the trainer focus on the participants' needs and learning objectives A detailed reference manual A lexicon of terms for data-management Limited class size to encourage the interactivity Target Audience This VILT course is intended for: Junior/new data managers Geoscientists Reservoir engineers Producers Maintenance specialists Construction specialists Human resources Legal Course Level Basic or Foundation Training Methods The VILT course will be delivered online in 5 half-days consisting 4 hours per day, with 2 breaks of 10 minutes per day. Course Duration: 5 half-day sessions, 4 hours per session (20 hours in total). Trainer Your expert course leader is a geologist by education who has dedicated his career to subsurface data management services. In 2016, he initiated a tech startup dedicated to Data Management using Artificial Intelligence (AI) tools. He is heavily involved in developing business plans, pricing strategies, partnerships, marketing and SEO, and is the co-author of several Machine Learning publications. He also delivers training on Data Management and Data Science to students and professionals. Based in France, he was formerly Vice President, Sales & Marketing at CGG where he was in charge of the Data Management Services strategy, Sales Manager at Spie O&G Services where he initiated the Geoscience technical assistance activities and Product Manager of interactive seismic inversion software design and marketing at Paradigm.       POST TRAINING COACHING SUPPORT (OPTIONAL) To further optimise your learning experience from our courses, we also offer individualized 'One to One' coaching support for 2 hours post training. We can help improve your competence in your chosen area of interest, based on your learning needs and available hours. This is a great opportunity to improve your capability and confidence in a particular area of expertise. It will be delivered over a secure video conference call by one of our senior trainers. They will work with you to create a tailor-made coaching program that will help you achieve your goals faster. Request for further information about post training coaching support and fees applicable for this. Accreditions And Affliations

About this Virtual Instructor Led Training (VILT)  Accredited by the United Kingdom Lubricants Association (UKLA), this 4 half-day Virtual Instructor Led Training (VILT) course will provide an in-depth understanding of the principles, economics and flexibility of lubricant blending plants and how to operate a lubricants blending plant efficiently and economically. The latest developments and trends in lubricant blending and the advantages and disadvantages of lubricant blending equipment, facilities and operations will be discussed. The importance of testing components and products for each blend, lubricant blend quality control and product quality management will also be explained. The VILT course will also clarify the importance of lubricant product filling, packaging and warehouse storage, strategies for optimising existing lubricant blending plant facilities and how to avoid or minimise problems with lubricant blending and product quality. The VILT course is recognised under the UKLA Continuing Professional Development (CPD) scheme for Registered Lubricant Professional. *There will be an examination for this VILT.   Training Objectives This VILT course will enable you to: Learn about Mineral Oil Base Oils; API Groups I, II and III: Properties and Characteristics Acquire the knowledge about Synthetic Base Oils; API Groups IV and V: Properties and Characteristics Learn about Lubricant Additives: Properties and Characteristics Know the Lubricant Formulation and Ease of Blending Explore the Blending Plant Design: Grassroots Plants and Upgrading Existing Plants Learn about Blending Plant Equipment and Facilities and Their Operation Understand the Lubricant Blending Issues: Avoiding Problems Test and Analyse Base Oils and Additives Test and Analyse Blended Lubricants Explore the importance of Product Quality Control Understand the process of Lubricant Packaging and Filling Understand the process of Lubricant Storage Learn about Product Quality Management Target Audience This VILT course will be useful and applicable for: Middle and Senior managers to understand how and why to design and operate an efficient and profitable lubricant blending plant. Blending plant operators and specialists to improve and optimise current blending plant operations. Manufacturers of lubricants will understand how and why high quality components and effective testing during the entire blending process are important to final lubricant product quality and performance. Lubricant formulators will understand the importance of close communication and co-operation with blending plant managers and operators to minimise blending costs and to thereby maximise product profitability. Course Level Intermediate Training Methods The VILT course will be delivered online in 4 half-day sessions comprising 4 hours per day, with 2 breaks of 10 minutes per day. Course Duration: 4 half-day sessions, 4 hours per session (16 hours in total). Trainer Your expert course leader (CChem, MRC) has worked as Sales, Technical Marketing Manager and Company Director with over 50 years of broad experience in the lubricants, fuels, petroleum additives, with four leading companies Chevron, Ethyl Petroleum Additives Ltd, Texaco Limited and Kuwait Petroleum (GB) Ltd. His major recent responsibilities have been concerned with leading the Oil Industry Association United Kingdom Lubricants Association, and acting in an advisory capacity as Technical Director to the Association. He has acquired a wide experience in technical, marketing and sales within the oil industry. The related experience gained with the oil additives industry has provided him with special additional insights. He has also led the Certificate of Lubricant Competence course for the United Kingdom Lubricants Association (UKLA) for 11 years. He is a Chartered Chemist and a Member of the Royal Society of Chemistry. POST TRAINING COACHING SUPPORT (OPTIONAL) To further optimise your learning experience from our courses, we also offer individualized 'One to One' coaching support for 2 hours post training. We can help improve your competence in your chosen area of interest, based on your learning needs and available hours. This is a great opportunity to improve your capability and confidence in a particular area of expertise. It will be delivered over a secure video conference call by one of our senior trainers. They will work with you to create a tailor-made coaching program that will help you achieve your goals faster. Request for further information about post training coaching support and fees applicable for this. Accreditions And Affliations

About this Training Course Liquefied Natural Gas (LNG) has provided intercontinental mobility to natural gas, which now provides about 25% of the global primary energy. Being the cleanest fossil fuel, natural gas/LNG consumption is forecasted to grow in all future scenarios. With the entry of various players, including Trading companies, the LNG value chain is becoming increasingly complex, and a solid understanding of its economics and management of its interfaces have become crucial to identify and assess investment opportunities and risks. Recent market disturbances caused by COVID-19, Oil & Gas price instabilities - coupled with the political (Ukraine/Russia) challenges - make a deep understanding of LNG Value Chain Logistics and Economics even more essential to ensure the security of energy supplies sustainably and profitably. This intermediate level 3 full-day course starts with a concise introduction to the LNG business. Thereafter, the elements of the LNG value chain are described, and their individual economics analysed. A Business Activity Model along the value chain will be developed and discussed in depth, covering the following key processes: 'Buy Gas - Transport Gas - Liquefy Gas - Sell LNG/Products - Ship LNG - Regasify LNG' The integrated chain economics will then be developed and quantified. A hands-on group workshop/exercise developing the economic case of a full-sized Liquefaction project will be carried out, considering the forecasted cash flows throughout the project life, the location of the plant, its markets, project sensitivities and profitability assessment. Participants will be provided with Excel based tools/models (LNG Liquefaction project development Net Present Value (NPV) analyses, Shipping Freight Calculations and Economics) to work through the exercises and also for their future personal use. Training Objectives After the completion of this course, participants will be able to: Understand how the LNG Value Chain operates, bound by the relevant Contracts and Agreements. Learn the basic economic parameters (operating, capital costs, financing, profitability) of each major element of the value chain. Appreciate the complexity of the value chain, and the associated opportunities and risks. Develop quantitative project evaluation skills. Explore options to maximise profitability in a given LNG value chain. Discuss best practices on how to manage, steer and govern these activities. Target Audience Technical, Operational, Shipping, Commercial, Project and Governance professionals who are already active in a specific section of the LNG Value Chain will directly benefit in developing a wider and deeper perspective on how the LNG Value Chain operations and can be optimised. Managers (Technical, Financial, Legal and Governance) less familiar with the specifics of the LNG Industry will also benefit from attending this VILT course, as they will obtain the required background to be able to set sharper targets, suitable performance indicators, and governance and performance assessment guidelines for units engaged in the chain. The course is most relevant for professionals engaged in the LNG industry at: National and International Oil & Gas/Energy Companies LNG Importers/Exporters/Traders/Shippers Government & Regulatory Agencies Finance Institutions It will also apply to the following audience: Business Development Managers Corporate Planning Professionals Project Developers Supply Planners & Scheduling Professionals Regulators Tax & Finance Advisors Compliance Officers Equity Analyst and Bankers Joint Venture Representatives, Board Directors Negotiators and Contracting Staff Trading Professionals Course Level Intermediate Trainer Your expert course leader is an Oil & Gas/LNG professional with more than 35 years of international experience, majority of which was gained at Shell International Joint Ventures engaged in Oil Refining, Supply / Trading, Gas Supply and LNG Businesses in the Netherlands, France, Thailand, Dominican Republic and Nigeria. Since 2004, he has had several roles in the management of the LNG Value Chain including the Commercial Operational Management of Nigeria LNG (NLNG). He played an active role in the start-up and integration of LNG trains 4, 5 and 6 with NLNG becoming the 3rd largest LNG producer in the world in 2007. Commercial operations spanned 4 Gas Supply, 11 LNG Sales & Purchase Agreements, ad-hoc LPG and Condensate Sales and LNG Ship Chartering contracts. Under his supervision, more than 2,000 LNG cargoes were exported. He was part of the organizational transformation of the company from a Project-based set-up to a Production / Commercial based structure and implemented an 'Integrated Planning and Scheduling Department' in which he optimized the value chain (Buy-Gas - Liquify Gas to LNG - Sell - Ship LNG). Staff competence management was one of his focus areas during this period. He was also the NLNG representative on JV Technical, Commercial, Shipping Committees where he interfaced with Government & Regulatory authorities. In 2014, he was appointed as Shell Shareholder representative to NLNG and became a Non-Executive Board member to NLNG companies, including Bonny Gas Transport (BGT) managing 24 LNG Ships. During this period, he was involved in the Economic and Technical steering of the Shipping Fleet and Liquefaction Plant Rejuvenation projects and a further capacity expansion of liquefaction plant which resulted in the achievement of NLNG train 7 project FID in 2019. Since 2016, he has been active as an independent consultant. He co-authored 2 patents and more than 30 published papers/presentations. He holds a PhD from Delft University of Technology in the Netherlands and a MSc and BSc in Chemical Engineering from the University of Birmingham, UK. POST TRAINING COACHING SUPPORT (OPTIONAL) To further optimise your learning experience from our courses, we also offer individualized 'One to One' coaching support for 2 hours post training. We can help improve your competence in your chosen area of interest, based on your learning needs and available hours. This is a great opportunity to improve your capability and confidence in a particular area of expertise. It will be delivered over a secure video conference call by one of our senior trainers. They will work with you to create a tailor-made coaching program that will help you achieve your goals faster. Request for further information post training support and fees applicable Accreditions And Affliations

The 'golden rule' of negotiation is simple - don't! But life's rarely that simple and very often we do have to negotiate, particularly if we want to win the business and especially if we want to win it on our terms. Such negotiations are crucial. We need to prepare for them. We need a strategy, and the skills to execute it. Does your team have a structured approach? Is it flawlessly executed, every time? Or is there room for improvement? This programme will help them master the six fundamentals of closing better business: Manage all these elements well and you will win more business, more profitably. This course will help participants: Negotiate from a position of partnership, not competition Deal more effectively and profitably with price objections Identify and practise successful sales negotiating skills Identify strengths and weaknesses as a sales negotiator Understand different types of buyer behaviour Learn to recognise negotiating tactics and stances Apply a new and proven structure to their business negotiations Identify and adapt for different behavioural styles Be alert to unconscious (non-verbal) communication Prepare and present a proposal at a final business negotiation stage Project confidence and exercise assertiveness in all sales negotiations 1 Planning for successful business negotiations This session introduces the concept of business negotiation and looks at its importance in the context of the participants' roles and activities. It briefly examines why we negotiate and the dynamics involved. Session highlights: What kind of a negotiator are you? Negotiation skills self-assessment and best practice How to establish roles and responsibilities for both parties How to identify and set objectives for both buyer and seller How to research and establish the other person's position (business negotiation stance) 2 How to structure your negotiations This module presents an eight-step framework or structure for use in negotiations and considers how best to prepare and plan your negotiations within the context of a supplier/customer relationship or business cycle. It also includes a brief review of legal responsibilities and what constitutes a 'deal'. Session highlights: Learn and apply a formal structure to use when negotiating How to establish short- and longer-term objectives and opportunities How best to plan, prepare and co-ordinate a major business negotiation meeting, or on-going negotiations Understanding of basic legal and organisational requirements 3 Verbal negotiation skills This session examines the human and communication dynamics inherent in any negotiation situation. It emphasises the importance of professional skills in preparing for a negotiation by identifying needs, wants and requirements accurately and by qualifying the competitive and organisational influences present. Session highlights: How to fully 'qualify' the other party's needs, requirements and constraints during the negotiation process by using advanced questioning and listening skills How to pre-empt negotiation objections by promoting and gaining commitment to options, benefits, value and solutions How best to propose and suggest ideas, using drawing-out skills 4 Non-verbal negotiation skills This module highlights how different personal styles, corporate cultures and organisation positions can influence events, and demonstrates practical methods for dealing with and controlling these factors. It also examines key principles of body language and non-verbal communication in a practical way. Session highlights: Gaining rapport and influencing unconsciously Understanding the importance of non-verbal communication; reading other people's meaning and communicating effectively as a result Ensure that non-verbal behaviour is fully utilised and observed to create maximum impact and monitor progress (eg, buying signals) Recognising that business negotiations are precisely structured and agreements gained incrementally 5 Proposing and 'packaging' This session highlights how best to present and package your proposal. It looks at how to pre-empt the need for negotiating by creating minor-options and 'bargaining' points, as well as how to manage the expectations and perceptions of the customer or buyer. Session highlights: How to identify the key variables that can be negotiated The power and use of 'authority' within your negotiations How to structure and present your proposal, ideas or quotation to best effect The importance of when and how to identify and influence buyer's objections 6 Dealing with price This module highlights how to best present and package price within your proposal or negotiation. In most cases, price has more to do with psychology than affordability and preparation and careful handling are essential. Session highlights: The three reasons that people will pay your asking price How to set price in a competitive market The key differences between selling and negotiating Ten ways to present price more effectively and persuasively 7 Getting to 'Yes': tactics and strategies There are many different tactics and strategies common to successful negotiators. This session looks at those that are most appropriate to the participants' own personal styles and situations. The importance of 'follow-through' is also explained and how to deal with protracted or 'stale-mate' business negotiations. Session highlights: How to negotiate price and reduce discounting early in the process How to recognise negotiating tactics and strategies in your customer or supplier Key strategies, techniques and tactics to use in negotiation The importance of follow-through and watching the details How to deal with stalled business negotiations or competitor 'lock-out' 8 Case studies and review This session examines a number of different situations and participants discuss ways to approach each. This will allow learning to be consolidated and applied in a very practical way. There will also be a chance to have individual points raised in a question and answer session. Session highlights: Case studies Question and answer Planning worksheet Negotiation 'toolkit' and check-list 9 Personal action plans Session highlights: Identify the most important personal learning points from the programme Highlight specific actions and goals Flag topics for future personal development and improvement

IPv6 demystified training course description IPv6 is the next generation Internet Protocol. This course looks at the benefits and features of the new protocol along with an assessment of the likely impact of the protocol and migration strategies. What will you learn Explain the benefits and disadvantages of IPv6 Recognise the impact of IPv6 on existing networks. Plan migration strategies for IPv6 Integrate IPv6 and IPv4 networks IPv6 demystified training course details Who will benefit: Sales staff, managers and other non technical staff. Prerequisites: None. Duration 1 day IPv6 demystified training course contents What's wrong with IPv4 IPv4 works, NAT, carrier grade NAT, addresses running out. Current state of IPv4 addressing. Why IPv6 Reasons for IPv6, what is IPv6? the origins of IPv6. IPv6 addressing IPv6 address allocation, address format, prefixes, address categories, scope zones, global unicast, link local. Plug and play. Migration techniques A migration plan, Dual stack, DNS, tunnelling, tunnel establishment, tunnel brokers, Tunnel types. IPv6 steps How IPv6 can affect the following: Firewalls, routers, switches!, DNS, Web services, Email. Current state of IPv6 IPv6 release 1996, 3G, World IPv6 day 2011, World IPv6 launch 2012.

About this Training Growing global competitiveness in the refining products' market requires an in-depth knowledge of fuel technology processes, global quality standards and quality monitoring procedures. As the global market turns to cleaner fuels with more stringent specifications, the market in which refiners operate in, is getting more sophisticated and challenging. Training Objectives Upon completion of this course, participants will be able to: Get a clear overview of processing background and how white products are produced and blended Understand the blending impact on product quality and how to deal with quality giveaways, stability of blends and specification margins Get a clear overview of fuel blending operations, blending principles, specifics and operations Understand the role of additives and how additives are selected and used to meet the specification for different products and different markets Realize the importance of specifications, their limitations and how to ensure that the product is fit for purpose Be able to correctly interpret the laboratory results Target Audience The course is intended for individuals who are interested in the field of refining blending. The following personnel will benefit from the knowledge shared in this course: Plant operative planning and scheduling specialists Oil products trading and blending personnel Laboratory supervisors and technical personnel Sales, marketing and product trading personnel Refinery market and research analysts Process and chemical Engineers Personnel from the oil, fuel, biofuel, additive and auto industries Regulatory and policy-makers personnel Course Level Basic or Foundation Trainer Your expert course leader is an experienced manager with more than 25 years of operational experience in the downstream Oil & Gas industry. She is a recognised expert in conventional, biofuels and alternative fuels with extensive experience in the crude selection process and formulation of finished products including product portfolio strategy, product quality road mapping and benchmarking. She is a long-time laboratory manager with comprehensive experience in laboratory processes, including financing, benchmarking, efficiency improvement and total quality management processes. POST TRAINING COACHING SUPPORT (OPTIONAL) To further optimise your learning experience from our courses, we also offer individualized 'One to One' coaching support for 2 hours post training. We can help improve your competence in your chosen area of interest, based on your learning needs and available hours. This is a great opportunity to improve your capability and confidence in a particular area of expertise. It will be delivered over a secure video conference call by one of our senior trainers. They will work with you to create a tailor-made coaching program that will help you achieve your goals faster. Request for further information post training support and fees applicable Accreditions And Affliations

LAN training course description A concise overview course covering Local Area Networks with particular emphasis on the use of Ethernet and Wireless LANS. As well as explaining buzzwords we cover how the technology works at a simple level. After defining LANs the course moves onto Ethernet and switching also covering VLANs. WiFi is then covered, with coverage of 802.11 standards and frequencies along with integrating WiFi with Ethernet. The course then covers routers and their role in connecting networks and the course finishes with a comparison of Ethernet vs WiFi and when to use them. What will you learn Describe how Ethernet works (in simple terms) and when to use Ethernet. Explain the difference between a switch and a router. Describe how WiFi works (in simple terms). Describe the role of Access points. Evaluate wireless technologies and when to use them. List the speeds of various LAN technologies. LAN training course details Who will benefit: Sales staff, managers and other non technical staff. Prerequisites: None. Duration 1 day LAN training course contents LANS What is a LAN? LAN standards, LAN choices, choosing the media, copper, UTP, cat5e, fibre, RF, bandwidth speeds, link aggregation, Full/half duplex. Ethernet What is Ethernet? 802.3, parts of Ethernet, Ethernet evolution, MAC addresses, frames, broadcasts. Ethernet switches What are switches, switches versus hubs, how switches work, ways to configure switches, Loops, STP. VLANs What are VLANs? Why have VLANs, impact of VLANs, Tagging (aka trunking), 802.1Q Wireless LANS Type of wireless LAN, RF frequencies, 2.4GHz, 5GHz, others, interference, standards, 802.11 and variants, CSMA/CA. Wireless LANS NICs, Access points, integration with Ethernet, multiple access points, mesh networks, WiFi security. Interconnecting LANs Routers, connecting networks, interconnecting VLANs, IP addressing, Layer 3 switches. Summary WiFi vs Ethernet.

This programme has a simple objective: to help a sales team create and implementa comprehensive account development plan. If you want to earn strategic partner or preferred supplier status with your clients and customers then you need to add value to their business, consistently, and you can only do this if you have a plan - a key account management plan. This programme will help participants: Discover opportunities - through a deeper understanding of the customer's business Develop partnership - through a better 'value proposition' for the customer Increase repeat business - based on higher customer satisfaction Improve synergy - by getting everyone to 'sing from the same hymn sheet' Develop a collaborative account plan - validated by the customer and their own management Secure resources - management will align resources to execute soundly based account plans Win an increased share of 'customer wallet' - through systematic account development 1 The six principles of strategic account development Introduction to the PROFIT account development model:- Performance- Relationships- Objectives and goals- Feedback- Integration- Teamwork Practical account development strategies: overview and case studies 2 Performance Use practical tools to help you manage and measure account performance and success Design and build a monthly account dashboard for all sizes of account Prioritise and manage accounts and customers pro-actively and successfully, using proven planning tools Develop a cross-selling strategy to integrate products or solutions into the customer's business as closely as possible 3 Relationships How to build and manage key relationships within an account Qualifying and managing key influencers accurately Producing a 'relationship matrix' for each account quickly and easily Approaching and developing new contacts strategically Tools and techniques for successful tracking of contacts and call-backs Developing a coach or advocate in every customer organisation pro-actively 4 Objectives and goals Where are you now? - how to establish your competitive position within an account Know how to set, monitor and track key objectives for accounts over the short, medium and long term Selling against the competition - developing both long- and short-term sales strategies 5 Feedback - building loyal and satisfied customers The correct way to manage customer expectations and create listening loops within an account How to monitor and track your customer's perception and satisfaction with your organisation Building a personalised satisfaction matrix for each account Customer review meetings - best practice in building loyalty by regular joint planning events Understanding the concept of long-term customer value and the importance of adapting a customer-focused attitude 6 Integration How to integrate your products or solutions with the customer's business needs and processes Spot and react to early warning signals that may cause an account's loyalty to fade, reduce revenue or switch to a competitor Developing a loyalty strategy for key accounts or groups of smaller accounts Getting your message and strategy across to C-level contacts 7 Teamwork Working with others to achieve your account goals Gaining internal commitment from your organisation Managing and working with a virtual team Creating cross-departmental communication loops 8 Putting it all together Personal account reviews Personal learning summary and action plans