motherwell football club community trust
For Motherwell Football Club the community is an important part of the club, It
is why the club formed in the first place and why it still exists today; working
with the local community is part of the integral fabric of the club. The Fir
Park club became the first club in Scotland's top flight to become fully owned
by fans in 2017. It is our belief that football should be available for people
to engage with day in day out, not just on match day. Football is a powerful
tool for engagement. Football clubs have the power to engage people in the way
that few other organisations can; it is part of everyday life that people can
relate to. Partners choose to work with clubs because they can see that they can
use them as a tool for engagement and football clubs have good access to a wide
demographic. They can and do seek to influence the lifestyles of people in a
positive way. Engaging with the community and undertaking community work is both
a way for Motherwell Football Club to give something back to the local community
and to engage the fans of the future in the game and club. As one of Scotland's
top clubs, Motherwell Football Club has a very strong beand which provides an
opportunity to engage in community activities in a way which is different to any
competitor. As the official charity of Motherwell Football Club, the Trust uses
the brand name of the club and the power of football to bring positive change to
the local community.
