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Overview: 'UX Writing: Crafting Effective Microcopy'   Welcome to 'UX Writing: Crafting Effective Microcopy,' your comprehensive guide to mastering the art of UX writing. In today's digital landscape, every word matters, and with this course, you'll learn how to wield language to create seamless user experiences that captivate and engage.   Module 1: Introduction to UX Writing Begin your journey into the world of UX writing by understanding its fundamental principles and importance in product design. Explore the role of UX writers and how they contribute to enhancing user experiences across various platforms and devices.   Module 2: Understanding User Flows and User Journeys Delve into the psychology behind user behavior and learn how to map out user flows and journeys effectively. Discover how to anticipate user needs and pain points, ensuring a smooth and intuitive navigation experience.   Module 3: Writing Clear and Concise Headings and Labels Master the art of crafting clear and concise headings and labels that guide users through your product seamlessly. Learn techniques for choosing the right words to convey meaning effectively while maintaining consistency and clarity.   Module 4: Creating Effective Button Texts and CTAs Explore the impact of persuasive button texts and calls-to-action (CTAs) on user engagement and conversion rates. Discover strategies for crafting compelling CTAs that compel users to take action and drive desired outcomes.   Module 5: Writing Helpful Form Instructions and Error Messages Learn how to write form instructions and error messages that alleviate user frustration and promote successful completion of tasks. Discover best practices for providing clear guidance and feedback throughout the user interaction process.   Module 6: Creating Engaging Microcopy for Empty States and Loading Screens Elevate your user experience with engaging microcopy for empty states and loading screens. Explore creative techniques for keeping users informed, entertained, and engaged during moments of inactivity or waiting.   By the end of this course, you'll possess the skills and knowledge needed to craft compelling microcopy that enhances user satisfaction, drives conversions, and sets your product apart in today's competitive market. Join us on this journey to unlock the power of words in shaping unforgettable user experiences. Course Curriculum Module 1_ Introduction to UX Writing Introduction to UX Writing 00:00 Module 2_ Understanding User Flows and User Journeys Understanding User Flows and User Journeys 00:00 Module 3_ Writing Clear and Concise Headings and Labels Writing Clear and Concise Headings and Labels 00:00 Module 4_ Creating Effective Button Texts and CTAs Creating Effective Button Texts and CTAs 00:00 Module 5_ Writing Helpful Form Instructions and Error Messages Writing Helpful Form Instructions and Error Messages 00:00 Module 6_ Creating Engaging Microcopy for Empty States and Loading Screens Creating Engaging Microcopy for Empty States and Loading Screens 00:00

Quality Guarantee: Promising training excellence, satisfaction gurantee Accredited by CPD UK & Quality License Scheme Tutor Support Unlimited support via email, till you complete the course Recognised Certification: Accepted by thousands of professional bodies Start Anytime With 1 year access to the course materials Online Learning Learn from anywhere, whenever you want From this UX Design Course, you will discover the key to crafting exceptional user experiences. You will learn user-centred design principles, usability testings equipping you to create engaging digital products that delight users and drive business success. This course at a glance Accredited by CPD UK Endorsed by Quality Licence Scheme Define ACT and understand its fundamental aspects .A comprehensive outline of how to design better products for humans. All about user expectations. Anatomy of working memory and our attention span. Limits of Peripheral Vision. Analysis of human behavior, decision paralysis, and why humans hate changes. A brief understanding of why humans don't like barriers. A thorough overview of how the developers can improve user experience. Why UX Design Course right for you? UX design course is an ideal choice for you if you are starting from scratch. If you are ready to get started in UX Design, you might as well study from an online context where you will discover the Ux Roles and how to become a leading UX Designer. Examine human decision-making (how old and new brain works? along with examples of F & Z reading patterns and why humans don't like barriers. The course offers you a detailed overview of how to design better products for humans. Once you have completed this UX design course and obtained your certification, you will be equipped to understand and inculcate: Double Diamond Model Of Design Root cause Analysis Principles & Behavior Patterns Scanning Patterns And Change Blindness Designing For Humans UX Design Course Details Accredited by CPD certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Many organisations look for employees with CPD requirements, which means, that by doing this course, you would be a potential candidate in your respective field.   The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. Course Curriculum Introduction To User Expericne, Ux Roles and How to Be a UX Designer Can I be a UX Designer. Different roles of UX Designers Major Parts Of Every UX Design What is Human Centered Design (HCD) What is Agile UX. (Student Request Headshot Video) Double Diamond Model of Design by Don Norman Using Root Cause Analysis in UX Design Seven Stages of Action by Don Norman 5 Second Usability Test What Are Affordances, Anti-affordances and Signifiers. Human Centered Design, Double Diamond Model Of Design And Root cause Analysis Examples of Affordances and Signifiers Affordances & Signifiers explained → Headshot Video What is Mapping and Natural Mapping. Conceptual and Mental Models in UX Working Memory and Our Attention Span Examples of Working Memory and Attention Recognition Rather Than Recall Examples of Recognition Rather Than Recall How User Expectations Actually Work. User Expectations Example → Headshot Video Examples of User Expectations Limits of Peripheral Vision Examples of limited Peripheral Vision What is Context of Use in User Experience. Explanation of Context of use → Headshot Video Why Stakeholders Are as Important as Users What is Information Architecture. (Headshot Video) Examples of Information Architecture (Navigation Best Practices) Examples of Information Architecture (Navigation Best Practices) Principles & Behavior Patterns, Decision Making, Scanning Patterns And Change Blindness Human Decision Making → How Old and New Brain Works? Human Decision Making → How Old and New Brain Works. Humans Hate Change Our Goals and Change Blindness Examples of Human Behavior, Decision Paralysis and Why We Hate Change Examples of F & Z Reading Patterns and Why Humans Don't Like Barriers Designing For Humans → How to Design Better Products For Humans Discoverability → Can Your Users Discover Your Product's Features Learnability → Can Your Users Learn to Use Your Product Easily Feedback → Do Users Know What is Happening or Just Happened? Feedback → Do Users Know What is Happening or Just Happened. Examples of Visual and Audio Feedback Feedback within the context → Walmart Example Consistency in Design & Function with Examples Constraints and how to use them to improve UX What Are Slips & Mistakes and How to Avoid Them Designing for errors with Examples User always in control with Examples Using Grouping and Chunking to Improve UX Physical & Mental limitations of Humans How Developers Can Improve User Experience? Using Design Patterns → Don't Re-invent the Wheel Don't Let Users Think → Do Heavy Calculation Yourself Why Users Always Need Speed and When to Use Delays. Power of Smart Defaults & Suggestion Guiding and Training Users at Every Step Reduce Number of Barriers to Entry for Users Use Natural Language Rather Than Codes Examples of Natural Language or Conversational Forms Timing of Notifications and Our Perception Using Google Analytics to Know More About Users Data Driven Design and Anticipatory Design With Examples Case Study Solution → GPtools App Who should take this course? This comprehensive UX design course is suitable for anyone looking to improve their job prospects or aspiring to accelerate their career in this sector and want to gain in-depth knowledge of UX design. Entry Requirements There are no academic entry requirements for this UX design course, and it is open to students of all academic backgrounds. As long as you are aged seventeen or over and have a basic grasp of English, numeracy and ICT, you will be eligible to enrol. Assessment Method On successful completion of the course, you will be required to sit an online multiple-choice assessment. The assessment will be evaluated automatically and the results will be given to you immediately. Certification Endorsed Certificate from Quality Licence Scheme After successfully passing the MCQ exam you will be eligible to order the Endorsed Certificate by Quality Licence Scheme. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. It will give you a competitive advantage in your career, making you stand out from all other applicants and employees. There is a Quality Licence Scheme endorsement fee to obtain an endorsed certificate which is £65. Certificate of Achievement from Lead Academy After successfully passing the MCQ exam you will be eligible to order your certificate of achievement as proof of your new skill. The certificate of achievement is an official credential that confirms that you successfully finished a course with Lead Academy. Certificate can be obtained in PDF version at a cost of £12, and there is an additional fee to obtain a printed copy certificate which is £35. FAQs Is CPD a recognised qualification in the UK? CPD is globally recognised by employers, professional organisations and academic intuitions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. CPD-certified certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Are QLS courses recognised? Although QLS courses are not subject to Ofqual regulation, they must adhere to an extremely high level that is set and regulated independently across the globe. A course that has been approved by the Quality Licence Scheme simply indicates that it has been examined and evaluated in terms of quality and fulfils the predetermined quality standards. When will I receive my certificate? For CPD accredited PDF certificate it will take 24 hours, however for the hardcopy CPD certificate takes 5-7 business days and for the Quality License Scheme certificate it will take 7-9 business days. Can I pay by invoice? Yes, you can pay via Invoice or Purchase Order, please contact us at info@lead-academy.org for invoice payment. Can I pay via instalment? Yes, you can pay via instalments at checkout How to take online classes from home? Our platform provides easy and comfortable access for all learners; all you need is a stable internet connection and a device such as a laptop, desktop PC, tablet, or mobile phone. The learning site is accessible 24/7, allowing you to take the course at your own pace while relaxing in the privacy of your home or workplace. Does age matter in online learning? No, there is no age limit for online learning. Online learning is accessible to people of all ages and requires no age-specific criteria to pursue a course of interest. As opposed to degrees pursued at university, online courses are designed to break the barriers of age limitation that aim to limit the learner's ability to learn new things, diversify their skills, and expand their horizons. When I will get the login details for my course? After successfully purchasing the course, you will receive an email within 24 hours with the login details of your course. Kindly check your inbox, junk or spam folder, or you can contact our client success team via info@lead-academy.org

User experience design or UX is the method of increasing the user satisfaction by improving the usability, accessibility, and pleasure provided in the interaction with the product. The UX Design for Beginners course is designed to teach you the latest techniques of UX design. Throughout the course, you will learn the principles and behaviour of the human being while hey using a website, mobile app or others. This understanding will help you to design and develop a better digital product that will satisfy your customers. The course shows you the practical examples and screenshots of UX problems that are faced by many designers, developers, and product managers while making their product. In this way, you will learn how to solve UX problems in Mobile and Web Apps. In short, the course covers the common UX mistakes, implementing UX and Usability Principles for improving your digital product, the role of UX developers, and more. By finishing the course, you will be able to make any Website's or Apps Usability better. What Will I Learn? Develop Skills needed to be a great UX Designer Start your career in UX Upgrade your current job position with UX Concepts Apply Mental Models and Mapping to your products Know Affordances and Signifiers and how to apply them to any product How we Perceive things and how our Memory works CASE STUDY ASSIGNMENTS: Find and Solve UX problems in Mobile and Web Apps Make any Website's or Apps Usability better Learn about all common UX mistakes designers and developers make Apply the knowledge of UX to user interfaces or Apps you are coding Improve any Product's User Experience What role Developers play in UX? Apply UX and Usability Principles to Improve UX of any Digital Product Requirements Just a curious mind Pencil and a notepad No need of Experience at all Introduction to User Expericne, UX Roles and how to be a UX Designer What Is UI FREE 00:05:00 Can I be a Ux Designer-updated 00:03:00 Different Role of Ux Designer 00:06:00 Major Parts of Ux Design 00:05:00 Human Centered Design, Double Diamond Model of Design and Root Cause analysis Human Centered Design 00:03:00 DoudIbe Diamond 00:05:00 Root Cause Analysis 00:02:00 Seven Stages of Actions FREE 00:05:00 Five second test firstusability test FREE 00:02:00 06. Assignment 00:03:00 What is Agile UX FREE 00:06:00 Principles & Concepts of User Experience, Usability and Interaction Design Affordance And Signfiers 00:06:00 Affordance And Signifiers-examples-fix-video 00:06:00 Afforadances explained headshot 00:05:00 Natural Mapping with examples FREE 00:09:00 Mentalmodels conceptual models 00:06:00 Working Memory 00:05:00 Working Memory Example 00:07:00 06. Recognition And Recall 00:04:00 Recognition examples 00:07:00 User Expectations 00:04:00 User Expectations examples FREE 00:08:00 User expectation headshot FREE 00:02:00 Peripheral Vision 00:05:00 Peripheral Vision examples 00:07:00 Context of Use 00:05:00 Context of use headshot FREE 00:02:00 Why-stakeholders are important 00:04:00 Information Architecture 00:05:00 Information Architecture Examples 00:11:00 Human Behavior Patterns, Decision making, scanning patterns and Change Blindness Humans Lazy Behavior decision Paralsis And Scanning FREE 00:05:00 Human Decisions-Old And New Brain 00:03:00 Humans Hate Change FREE 00:03:00 Our Goals And Change Blindness 00:03:00 Human behavior decision Paralysis hate change Examples FREE 00:08:00 F-z Patterns Cart Abondomnment, Form Field Conversions 00:07:00 Designing for Humans - How to design better products for humans Discoverability 00:06:00 Discover assignment 00:01:00 Learability 00:04:00 Feedback-4.MP4 00:03:00 Feedback Within Context Walmart FREE 00:03:00 Feedback examples 00:08:00 Constraints With Examples 00:06:00 Consistancy With Examples.mp4 00:06:00 Slips And Mistakes With Examples 00:04:00 Designing For Errors With Examples 00:04:00 User In Control with Examples 00:05:00 Grouping And chunking with Examples FREE 00:04:00 Humans Have Limits 00:07:00 How Developers can improve User Experience? Using desgin patters dont reinvent the wheel 00:05:00 Dont let users think do heavy calculation yourself FREE 00:08:00 Speed and Delays 00:06:00 Smart Defaults FREE 00:06:00 Guiding And Training Users 00:04:00 Barriers To Entry 00:05:00 Natural Language with Examples 00:08:00 Natural Language Forms 00:03:00 Google Analytics 00:05:00 Notification 00:07:00 Anticipatory Desgin 00:04:00

Master the art of chiropractic care with our Fundamentals of Chiropractic Adjustments course. Learn essential techniques, understand key concepts, and explore career opportunities in this comprehensive program.

Master home hydroponic farming with our course. Learn the foundations of hydroponic farming, including how to design and manage your own system. Beginners, botany enthusiasts, students, and gardeners will all benefit from this. There are no requirements, and materials are easily accessible. A CPD certificate is also available. Get certified and begin your journey into sustainable farming now!

48-Hour Knowledge Knockdown! Prices Reduced Like Never Before! Imagine a world where national security and public safety threats are detected, analysed, and addressed promptly. This is the realm of intelligence analysts, who play a vital role in ensuring our safety. The Intelligence Analysis for National Security and Public Safety course provides comprehensive knowledge to help you succeed in this growing industry. The demand for intelligence analysts in the UK is rising, with the government and private sector investing heavily in national security infrastructure. This Intelligence Analyst Certification Course will equip you with the skills and understanding required to excel in intelligence analysis. Learning Outcomes: Understand the definition and importance of intelligence analysis in national security and public safety. Gain knowledge of the historical development and evolution of intelligence analysis. Comprehend the intelligence cycle and its components for effective analysis. Develop critical thinking and structuring techniques for accurate intelligence analysis. Learn the analysis process, best practices, and methodologies. Examine the role of intelligence in national security and its implications. Explore legal issues and ethical considerations in intelligence analysis. Identify your role, responsibilities, and functions as an intelligence analyst. Why Prefer this Intelligence Analysis for National Security and Public Safety Course? Opportunity to earn a certificate accredited by CPD QS after completing this Intelligence Analysis for National Security and Public Safety course Get a free student ID card! (£10 postal charge will be applicable for international delivery). Innovative and engaging content. Free assessments. 24/7 tutor support Throughout this Intelligence Analysis for National Security and Public Safety course, you will learn the intelligence cycle, critical thinking, structuring techniques, and the legal and ethical considerations involved in intelligence analysis. This Intelligence Analysis for National Security and Public Safety course will pave the way for a rewarding career in intelligence, with ample opportunities for growth and development. Enrol in the Intelligence Analysis for National Security and Public Safety course today, and become part of the front line in safeguarding our nation and communities. Here is the curriculum breakdown of this Intelligence Analysis for National Security and Public Safety course: Module 01: Learn the concept of intelligence analysis Understand its significance in national security Module 02: Explore historical development Understand its evolution over time Module 03: Discover the intelligence cycle components Learn how it enhances analysis Module 04: Develop critical thinking skills Understand structuring for accurate analysis Module 05: Learn methodologies and best practices Enhance your analysis process Module 06: Examine the role of intelligence in security Understand its implications for national security Module 07: Explore legal and ethical issues Learn to navigate them as an analyst Module 08: Identify your role as an intelligence analyst Understand your responsibilities and functions Certification Upon successful completion of the Intelligence Analysis for National Security and Public Safety course, learners can obtain a certificate as proof of their achievement. The following certificate options are available: PDF Certificate: A digital version of the certificate will be emailed to the learner upon request for only £10. Printed Hardcopy Certificate - UK Delivery: For learners within the United Kingdom, a high-quality printed hardcopy of the certificate can be delivered to your postal address for only £29. Printed Hardcopy Certificate - International Delivery: For learners residing outside the UK, a high-quality printed hardcopy of the certificate can be delivered to your international postal address for only £39. CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Individuals aspiring to work as intelligence analysts in national security, law enforcement, or public safety sectors Professionals in related fields want to enhance their understanding of intelligence analysis and its application. Public safety and national security agencies seeking to train their staff in intelligence analysis Students pursuing degrees in security studies, political science, or related fields who want to develop a foundation in intelligence analysis. Researchers or academics focusing on intelligence analysis and its role in national security and public safety. Requirements You will not need any prior background or expertise. All you need to take this Intelligence Analysis for National Security and Public Safety is - A smart device. A secure internet connection. Being over the age of 16. And a strong drive for learning and literacy. Career path Intelligence Analyst - £30-50k/year Counterterrorism Analyst - £35-55k/year Law Enforcement Analyst - £25-45k/year Security Consultant - £40-70k/year Crime Analyst - £25-45k/year

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Overview Uplift Your Career & Skill Up to Your Dream Job - Learning Simplified From Home! Kickstart your career & boost your employability by helping you discover your skills, talents and interests with our special Minute Taking Executive Training Course. You'll create a pathway to your ideal job as this course is designed to uplift your career in the relevant industry. It provides professional training that employers are looking for in today's workplaces. The Minute Taking Executive Training Course is one of the most prestigious training offered at StudyHub and is highly valued by employers for good reason. This Minute Taking Executive Training Course has been designed by industry experts to provide our learners with the best learning experience possible to increase their understanding of their chosen field. This Minute Taking Executive Training Course, like every one of Study Hub's courses, is meticulously developed and well researched. Every one of the topics is divided into elementary modules, allowing our students to grasp each lesson quickly. At StudyHub, we don't just offer courses; we also provide a valuable teaching process. When you buy a course from StudyHub, you get unlimited Lifetime access with 24/7 dedicated tutor support. Why buy this Minute Taking Executive Training? Unlimited access to the course for forever Digital Certificate, Transcript, student ID all included in the price Absolutely no hidden fees Directly receive CPD accredited qualifications after course completion Receive one to one assistance on every weekday from professionals Immediately receive the PDF certificate after passing Receive the original copies of your certificate and transcript on the next working day Easily learn the skills and knowledge from the comfort of your home Certification After studying the course materials of the Minute Taking Executive Training there will be a written assignment test which you can take either during or at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for free. Original Hard Copy certificates need to be ordered at an additional cost of £8. Who is this course for? This Minute Taking Executive Training course is ideal for Students Recent graduates Job Seekers Anyone interested in this topic People already working in the relevant fields and want to polish their knowledge and skill. Prerequisites This Minute Taking Executive Training does not require you to have any prior qualifications or experience. You can just enrol and start learning.This Minute Taking Executive Training was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Career path As this course comes with multiple courses included as bonus, you will be able to pursue multiple occupations. This Minute Taking Executive Training is a great way for you to gain multiple skills from the comfort of your home. Course Curriculum Minute Taking Executive Training Module 01: Introduction to Minute Writing Introduction to Minute Writing 00:20:00 Module 02: Preparation for Minute Taking Preparation for Minute Taking 00:23:00 Module 03: The Meeting Structure The Meeting Structure 00:16:00 Module 04: Minute Meeting, Decision and Action Minute Meetings, Decisions and Actions 00:18:00 Module 05: Roles and Responsibility of Minute Taker Roles and Responsibility of Minute Taker 00:27:00 Module 06: Tips for Minute Taking Tips for Minute Taking 00:22:00 Module 07: Technology in Minute Taking Technology in Minute Taking 00:12:00 Module 08: Building Confidence Building Confidence 00:13:00

Catch up with Dr John Graham Brown (University of Liverpool), Phillipa Page (NADIS) and Matt Colston (ELANCO) on their discussion around liver fluke control in sheep. Dr Graham Brown works with NADIS and SCOPS to calculate and predict the parasite and fluke forecast for the year ahead. He discusses the risks posed for this year and specific farm risks to consider for your farm. Matt and Phillipa discuss testing, management and treatment options for effective control on your farm. This event concluded with a Q&A session. This webinar was hosted by NADIS in association with Elanco. Dr John Graham-Brown, BVSc, MSc, PhD, MRCVS John graduated from the University of Liverpool in 2010. As part of his studies, he also completed a master’s degree in Veterinary Parasitology. Having spent some time in mixed practice in Wales, John returned to Liverpool in 2012 to complete a PhD investigating liver fluke infection in cattle under the supervision of Professor Diana Williams. Since 2016, John has been working as a researcher and lecturer at the university investigating a range of parasitic diseases of livestock and domestic animals in the UK and abroad. John is also currently collaborating with the national animal disease information service (NADIS) to develop and produce their monthly parasite forecasts. Phillipa Page, BVSc BSc MRCVS  Phillipa qualified from Liverpool Vet School in 2006 and started her first job in Neath, South Wales in a mixed practice. Following a short time as a locum dairy vet in Devon she then joined Wood Vet group in 2009 as a large animal vet. Her work was predominantly dairy but she had a special interest in sheep and developed the sheep side of the practice. In 2016 she then moved to specialize in sheep veterinary work with Flock Health Ltd. This involves a mixture of consultancy flock health work, farmer and vet CPD training and collaboration with retailers, processors and pharmaceutical companies and industry levy bodies. Phillipa was part of the co design groups for the DEFRA Animal Health and Welfare Pathway and Endemics disease program. Phillipa also works with NADIS (National Animal Disease Information Service) as the sheep lead on the Blowfly, parasite control, online health planning and disease alerts information. She has been a board member on the British Cattle Veterinary Association and the Sheep Veterinary Society and is the current conference organiser for the Sheep Veterinary Society and the current Junior Vice President. Phillipa co authored and published a book ‘Sheep Keeping’ as part of the professional small holders series by 5M Publishing and the chapter ‘Lameness’ in Differential Diagnosis in Sheep. 2022 Herriot Publications. She is involved with research and works on regular contributions to publications and is currently working towards a Diploma of the European College of Small Ruminant Health and Production. Outside of work she is a tenant farmer of 100 acres. Together with her husband and two boys she farms a flock of 300 commercial ewes and has a farm shop. Matt Colston, BM & S, CertSHP, MRCVS Matt graduated from the R(D)SVS in Edinburgh in 1986. He then spent five years working in a mixed practice in Fife and the Borders before taking up a two-year demonstrator’s position (shared between R(D)SVS and SAC (Edinburgh Genetics), concentrating on equine reproduction and artificial breeding in small ruminants. He later obtained the Cert.SHP qualification before returning to general practice in Penrith, where he has worked since 1997. In November 2013, Matt joined Novartis Animal Health as a Veterinary Technical Advisor for the Farm Animal Team. When Novartis was acquired by Elanco, he continued in this role with the company. Also, Matt currently serves as the Chairman of Moredun Foundation's North of England Regional Board.

Catch up with Dr Katie Lihou (University of Bristol), Phillipa Page (NADIS) and Matt Colston (ELANCO) for discussions around blowfly control. A review of the blowfly life cycle along with preventative management strategies and appropriate chemical use was discussed by Matt from ELANCO. Phillipa described effective treatments of clinically affected sheep to minimise compromised sheep welfare. Dr Lihou discussed the costs associated with prevention and treatment of clinical cases of blowfly using cost/benefit analysis modelling. The webinar was a useful refresher ahead of the blow fly season to ensure that knowledge is up to date for improved client and customer engagement. This event concluded with a Q&A session. This webinar, aimed at Vets, SQPS and farmers, was hosted by NADIS in association with Elanco. Dr Katie L Lihou, PhD, BSc Katie completed her PhD at the University of Bristol on the prevalence and distribution of livestock ectoparasites in the UK, in the department of Veterinary Parasitology and Ecology. Before her PhD, she studied 3 years of Veterinary Medicine, before moving into Biology. Katie is now a post-doctoral researcher working in the Bristol Vaccine Centre on infectious disease epidemiology and modelling. Phillipa Page, BVSc BSc MRCVS Phillipa qualified from Liverpool Vet School in 2006 and started her first job in Neath, South Wales in a mixed practice. Following a short time as a locum dairy vet in Devon she then joined Wood Vet group in 2009 as a large animal vet. Her work was predominantly dairy but she had a special interest in sheep and developed the sheep side of the practice. In 2016 she then moved to specialize in sheep veterinary work with Flock Health Ltd. This involves a mixture of consultancy flock health work, farmer and vet CPD training and collaboration with retailers, processors and pharmaceutical companies and industry levy bodies. Phillipa was part of the co design groups for the DEFRA Animal Health and Welfare Pathway and Endemics disease program. Phillipa also works with NADIS (National Animal Disease Information Service) as the sheep lead on the Blowfly, parasite control, online health planning and disease alerts information. She has been a board member on the British Cattle Veterinary Association and the Sheep Veterinary Society and is the current conference organiser for the Sheep Veterinary Society and the current Junior Vice President. Phillipa co authored and published a book ‘Sheep Keeping’ as part of the professional small holders series by 5M Publishing and the chapter ‘Lameness’ in Differential Diagnosis in Sheep. 2022 Herriot Publications. She is involved with research and works on regular contributions to publications and is currently working towards a Diploma of the European College of Small Ruminant Health and Production. Outside of work she is a tenant farmer of 100 acres. Together with her husband and two boys she farms a flock of 300 commercial ewes and has a farm shop. Matt Colston, BVM & S, CertSHP, MRCVS Matt graduated from the R(D)SVS in Edinburgh in 1986. He then spent five years working in a mixed practice in Fife and the Borders before taking up a two-year demonstrator’s position (shared between R(D)SVS and SAC (Edinburgh Genetics), concentrating on equine reproduction and artificial breeding in small ruminants. He later obtained the Cert.SHP qualification before returning to general practice in Penrith, where he has worked since 1997. In November 2013, Matt joined Novartis Animal Health as a Veterinary Technical Advisor for the Farm Animal Team. When Novartis was acquired by Elanco, he continued in this role with the company. Also, Matt currently serves as the Chairman of Moredun Foundation's North of England Regional Board.