7463 Research courses

Give a compliment to your career and take it to the next level. This PPC will provide you with the essential knowledge to shine in your professional career. Whether you want to develop skills for your next job or elevate your skills for your next promotion, this PPC bundle will help you stay ahead of the pack. Throughout the PPC programme, it stresses how to improve your competency as a person in your chosen field while also outlining essential career insights in the relevant job sector. Along with this PPC course, you will get 10 premium courses, an original hardcopy, 11 PDF certificates (Main Course + Additional Courses) Student ID card as gifts. This PPC Bundle Consists of the following Premium courses: Course 01: How To Build Sales Funnels With ClickFunnels Course 02: Keyword Research For SEO & Ranking On Google Course 03: E-Commerce: Complete Guide to Income Mastery Course 04: Introduction to Microsoft Ads Training Course 05: Content Writing & Copy Writing For SEO and Sales Course 06: Affiliate Marketing Course 07: Blogging Course 08: Content Management Course 09: Effective Email Marketing Course 10: Email List Building: A Complete Guide Course 11: Instagram Marketing Enrol now in PPC to advance your career, and use the premium study materials from Apex Learning. Certificate: PDF Certificate: Free (Previously it was £6*11 = £66) Hard Copy Certificate: Free (For The Title Course: Previously it was £10) The bundle incorporates basic to advanced level skills to shed some light on your way and boost your career. Hence, you can strengthen your PPC expertise and essential knowledge, which will assist you in reaching your goal. Curriculum: How To Build Sales Funnels With ClickFunnels Introduction Working With Templates & Other Features An Example Fully Built ClickFunnels Sales Funnel Comparing Other Landing Page Tools CPD 110 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Anyone from any background can enrol in this PPC bundle. Requirements This PPC course has been designed to be fully compatible with tablets and smartphones. Career path Having this expertise will increase the value of your CV and open you up to multiple job sectors.

Level 4 & 7 Endorsed Diploma | QLS Hard Copy Certificate Included | Plus 5 CPD Courses | Lifetime Access

Level 4 -Two Endorsed Diploma | QLS Hard Copy Certificate Included | Plus 5 CPD Courses | Lifetime Access

Level 4 & 5 Endorsed Diploma | QLS Hard Copy Certificate Included | Plus 5 CPD Courses | Lifetime Access

3 QLS Endorsed Diploma | QLS Hard Copy Certificate Included | 10 CPD Courses | Lifetime Access | 24/7 Tutor Support

Getting Started   The method of study adopted for the Cybersecurity courses program is intended to guide the learners who wish to enhance their core capacities within the cybersecurity field. The result of the Cyber Security Diploma, an accepted UK qualification, is for the aspirants to expertise in the skills needed by organisations worldwide. All the programs are designed to provide learning based on concepts and practical insights necessary for the present and future companies. Apart from this, we look forward to building up efficient team leaders, managers and leaders through the invention and delivery of learning required for the industry. The qualification will: Train students for employment and Provide support to carry out various roles in the working environment. These Cybersecurity courses are meant for executives and leaders of the firm who are intended to attain business sustainability, profitability, security and safety. Employees are accountable for colleagues' and customer data across diverse business environments. The qualification will integrate culturally diverse concerns critical for handling and protecting business people, assets and infrastructure. It favours spotting, assessing and protecting people and data against the threats due to cyber-attacks and associated forces. Open-source information like websites, specialist books, journals, manuals, news articles, guidance, International Standards, and court documents is available for performing research to identify cyber-attack issues. The prime aim of the cybersecurity courses qualification is to protect confidential documents like business revenue premises for business travellers. Key Benefits   This qualification will bring you many vital benefits, such as; To understand the concept of Cyberattack Insight into Mobile Device and Data Security Issues and Risks Analysing various cyber security solutions Laws and regulations regarding computer and data use Knowledge enabling individuals to meet changing environments and risk   Key Highlights Are you striving to become a senior-level professional and gain cyber and information security knowledge? Then, the QUALIFI Level 2 Diploma in Business Beginners in Cyber Security is the ideal starting point for your career journey. We will ensure your access to the first-class education needed to achieve your goals and dreams and to maximise future opportunities. Remember! The assessment for the qualification is done based on assignments only, and you do not need to worry about writing any exam. With the School of Business and Technology London, you can complete the qualification at your own pace, choosing online or blended learning from the comfort of your home. Learning and pathway materials and study guides developed by our Qualifi-approved tutors will be available around the clock in our cutting-edge learning management system. Most importantly, at the School of Business and Technology London, we will provide comprehensive tutor support through our dedicated support desk. If you choose your course with blended learning, you will also enjoy live sessions with an assigned tutor, which you can book at your convenience. Career Pathways The QUALIFI Level 2 Diploma in Business Beginners in Cyber Security can open many career pathways including, but not limited to: Security consultant with an estimated average salary of £64,758 per annum IT security analyst with an estimated average salary of £30,000 per annum Ethical hackers with an estimated average salary of £33,100 per annum Computer forensics, with an estimated average salary of £23,000per annum Penetration tester with an estimated average salary of £25,700 per annum Security system administrator with an estimated average salary of £24,723 per annum   About Awarding Body QUALIFI, recognised by Ofqual awarding organisation has assembled a reputation for maintaining significant skills in a wide range of job roles and industries which comprises Leadership, Hospitality & Catering, Health and Social Care, Enterprise and Management, Process Outsourcing and Public Services. They are liable for awarding organisations and thereby ensuring quality assurance in Wales and Northern Ireland. What is included?   Outstanding tutor support that gives you supportive guidance all through the course accomplishment through the SBTL Support Desk Portal. Access our cutting-edge learning management platform to access vital learning resources and communicate with the support desk team. Quality learning materials such as structured lecture notes, study guides, and practical applications, which include real-world examples and case studies, will enable you to apply your knowledge. Learning materials are provided in one of the three formats: PDF, PowerPoint, or Interactive Text Content on the learning portal. The tutors will provide Formative assessment feedback to improve the learners' achievements. Assessment materials are accessible through our online learning platform. Supervision for all modules. Multiplatform accessibility through an online learning platform facilitates SBTL in providing learners with course materials directly through smartphones, laptops, tablets or desktops, allowing students to study at their convenience. Live Classes (for Blended Learning Students only) Assessment Time-constrained scenario-based assignments No examinations Entry Requirements   The qualifications have been made available to all without artificial barriers denying access and progression. The primary requirement is to get through the interview, and they are expected to hold the following: Learners who have capabilities at Level 1 and Learners who have work experience in a business environment and express desire with apparent career goals; Learners who have capabilities at a level 2 qualification in another discipline and want to develop their careers in business management and risk management We also accommodate students with significant years of experience even though they do not possess formal qualifications. The criteria for admission will be through an interview for those who can demonstrate the skills to cope with the demands of the course. Progression Learners completing the QUALIFI Level 2 Diploma in Cyber Security Management and Operations will be eligible to: The QUALIFI Level 3 Diploma in Counter Terrorism for Business Management, or Directly Acquire employment in an associated profession. Why gain a QUALIFI Qualification?   This suite of qualifications provides enormous opportunities to learners seeking career and professional development. The highlighting factor of this qualification is that: The learners attain career path support who wish to pursue their career in their denominated sectors; It helps provide a deep understanding of the health and social care sector and managing the organisations, which will, in turn, help enhance the learner's insight into their chosen sector. The qualification provides a real combination of disciplines and skills development opportunities. The Learners attain in-depth awareness concerning the organisation's functioning, aims and processes. They can also explore ways to respond positively to this challenging and complex health and social care environment. The learners will be introduced to managing the wide range of health and social care functions using theory, practice sessions and models that provide valuable knowledge. As a part of this suite of qualifications, the learners will be able to explore and attain hands-on training and experience in this field. Learners also acquire the ability to face and solve issues then and there by exposure to all the Units. The qualification will also help to Apply scientific and evaluative methods to develop those skills. Find out threats and opportunities. Develop knowledge in managerial, organisational and environmental issues. Develop and empower critical thinking and innovativeness to handle problems and difficulties. Practice judgement, own and take responsibility for decisions and actions. Develop the capacity to perceive and reflect on individual learning and improve their social and other transferable aptitudes and skills. Learners must request before enrolment to interchange unit(s) other than the preselected units shown in the SBTL website because we need to make sure the availability of learning materials for the requested unit(s). SBTL will reject an application if the learning materials for the requested interchange unit(s) are unavailable. Learners are not allowed to make any request to interchange unit(s) once enrolment is complete. UNIT1- Cyber Security: What is 'Hacking'? Reference No : CSB01 Credit : 10 || TQT : 100 The unit helps you to know more about cybersecurity Hacking informations, and you will learn how hacking has emerged as a career option and what needs to be done to achieve mastery in hacking. The unit will provide insights into hacking techniques, strategies, study configuration, understand network types and enhance skills. UNIT2- CSB02 attack methods Reference No : CSM02 Credit : 10 || TQT : 100 The attack methods learning enables The attack methods learning enables individuals to meet changing environments and risks, and you will understand the attack methods enhance skills. UNIT3- Computer and Data Use: Laws and Regulations Reference No : CSB03 Credit : 10 || TQT : 100 The Unit can help you learn more about Computer and Data Use of Laws and Regulations and develop the knowledge, understanding and skills required for success in employment. UNIT4- Mobile Device and Data: Security issues and Risks Reference No : CSB04 Credit : 10 || TQT : 100 The Mobile Device and Data: Security issues and Risks in the unit learn how organizations and individuals seek to keep their mobile devices secure and protect the data on them, and you will develop your ability and improve knowledge and skills gained in the qualifications. UNIT5- Cyber Security Solutions Reference No : CSB05 Credit : 10 || TQT : 100 The unit develops skills and techniques, personal qualities and attributes essential for safe and secure performance on cybersecurity. And it helps you to know more about how do you manage cybersecurity, and you will also learn how to do this in practical. Delivery Methods School of Business & Technology London provides various flexible delivery methods to its learners, including online learning and blended learning. Thus, learners can choose the mode of study as per their choice and convenience. The program is self-paced and accomplished through our cutting-edge Learning Management System. Learners can interact with tutors by messaging through the SBTL Support Desk Portal System to discuss the course materials, get guidance and assistance and request assessment feedbacks on assignments. We at SBTL offer outstanding support and infrastructure for both online and blended learning. We indeed pursue an innovative learning approach where traditional regular classroom-based learning is replaced by web-based learning and incredibly high support level. Learners enrolled at SBTL are allocated a dedicated tutor, whether online or blended learning, who provide learners with comprehensive guidance and support from start to finish. The significant difference between blended learning and online learning methods at SBTL is the Block Delivery of Online Live Sessions. Learners enrolled at SBTL on blended learning are offered a block delivery of online live sessions, which can be booked in advance on their convenience at additional cost. These live sessions are relevant to the learners' program of study and aim to enhance the student's comprehension of research, methodology and other essential study skills. We try to make these live sessions as communicating as possible by providing interactive activities and presentations. Resources and Support School of Business & Technology London is dedicated to offering excellent support on every step of your learning journey. School of Business & Technology London occupies a centralised tutor support desk portal. Our support team liaises with both tutors and learners to provide guidance, assessment feedback, and any other study support adequately and promptly. Once a learner raises a support request through the support desk portal (Be it for guidance, assessment feedback or any additional assistance), one of the support team members assign the relevant to request to an allocated tutor. As soon as the support receives a response from the allocated tutor, it will be made available to the learner in the portal. The support desk system is in place to assist the learners adequately and streamline all the support processes efficiently. Quality learning materials made by industry experts is a significant competitive edge of the School of Business & Technology London. Quality learning materials comprised of structured lecture notes, study guides, practical applications which includes real-world examples, and case studies that will enable you to apply your knowledge. Learning materials are provided in one of the three formats, such as PDF, PowerPoint, or Interactive Text Content on the learning portal. How does the Online Learning work at SBTL? We at SBTL follow a unique approach which differentiates us from other institutions. Indeed, we have taken distance education to a new phase where the support level is incredibly high.Now a days, convenience, flexibility and user-friendliness outweigh demands. Today, the transition from traditional classroom-based learning to online platforms is a significant result of these specifications. In this context, a crucial role played by online learning by leveraging the opportunities for convenience and easier access. It benefits the people who want to enhance their career, life and education in parallel streams. SBTL's simplified online learning facilitates an individual to progress towards the accomplishment of higher career growth without stress and dilemmas. How will you study online? With the School of Business & Technology London, you can study wherever you are. You finish your program with the utmost flexibility. You will be provided with comprehensive tutor support online through SBTL Support Desk portal. How will I get tutor support online? School of Business & Technology London occupies a centralised tutor support desk portal, through which our support team liaise with both tutors and learners to provide guidance, assessment feedback, and any other study support adequately and promptly. Once a learner raises a support request through the support desk portal (Be it for guidance, assessment feedback or any additional assistance), one of the support team members assign the relevant to request to an allocated tutor. As soon as the support receive a response from the allocated tutor, it will be made available to the learner in the portal. The support desk system is in place to assist the learners adequately and to streamline all the support process efficiently. Learners should expect to receive a response on queries like guidance and assistance within 1 - 2 working days. However, if the support request is for assessment feedback, learners will receive the reply with feedback as per the time frame outlined in the Assessment Feedback Policy.

Description: Microsoft PowerPoint is a program that helps you create, edit and show presentations. These presentations could be for work, school or any occasions. This advanced course will help you make presentations creatively. You will learn how to use the Pictures, TextBox, Table, and Drawing Tools tab and know how to do advanced drawing tasks. Know how to use the Research Task Pane and notes to slides. All of these advanced skills in PowerPoint will help you maximise the potentials of the program. In this course you will learn the necessary skills, knowledge and information of Microsoft PowerPoint. Who is the course for? Professionals who want to learn about Microsoft PowerPoint 2007 functions and features. People who have an interest in knowing advanced Microsoft PowerPoint 2007 aspects. Entry Requirement: This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Assessment: At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful. Before sitting for your final exam, you will have the opportunity to test your proficiency with a mock exam. Certification: After you have successfully passed the test, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hard copy at the cost of £39 or in PDF format at the cost of £24. PDF certificate's turnaround time is 24 hours, and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognized accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path: The Microsoft PowerPoint 2007 Advanced Level course is a useful qualification to possess and would be beneficial for these professions or career which are: Admin Assistant PA Secretary Administrator Office Manager. Microsoft PowerPoint 2007 Advanced Level Module One - Getting Started 00:30:00 Module Two - Adding Pictures 01:00:00 Module Three - Working with Text Boxes 01:00:00 Module Four - Adding SmartArt 01:00:00 Module Five - Adding Tables 01:00:00 Module Six - Inserting Advanced Objects 01:00:00 Module Seven - Advanced Drawing Tasks 01:00:00 Module Eight - PowerPoint's Research Tools 01:00:00 Module Nine - Creating Notes and Handouts 01:00:00 Module Ten - Using Slide Masters 01:00:00 Module Eleven - Advanced Presentation Tasks 01:00:00 Module Twelve - Wrapping Up 00:30:00 Activities Activities-Microsoft PowerPoint 2007 Advanced Level 00:00:00 Mock Exam Mock Exam- Microsoft PowerPoint 2007 Advanced Level 00:20:00 Final Exam Final Exam- Microsoft PowerPoint 2007 Advanced Level 00:20:00 Certificate and Transcript Order Your Certificates and Transcripts 00:00:00

Unlock the fascinating mysteries of ancient civilisations with our captivating bundle: Egyptology, Archaeology & Surveying with Medieval History. Delve into the depths of time and embark on an intellectual journey that explores the captivating realms of Egyptology, the intriguing world of Archaeology & Surveying, and the enchanting tapestry of Medieval History. In the United Kingdom, professionals in these fields can expect to earn competitive salaries ranging from £25,000 to £40,000 per year, making this bundle an investment in both knowledge and future opportunities. By completing this bundle of three courses: Egyptology, Archaeology & Surveying and Medieval History, you will gain a comprehensive set of knowledge and skills that will enable you to pursue a variety of career paths. Upon completion, you will be equipped with the ability to analyse archaeological sites, interpret historical artifacts, and conduct meticulous research. Additionally, you will develop a critical understanding of ancient civilisations, allowing you to contribute to the preservation and interpretation of cultural heritage. Each course in this Egyptology, Archaeology & Surveying with Medieval History bundle holds a prestigious CPD accreditation, symbolising exceptional quality. The materials, brimming with knowledge, are regularly updated, ensuring their relevance. This bundle promises not just education but an evolving learning experience. Engage with this extraordinary collection, and prepare to enrich your personal and professional development. Immerse yourself in these diverse, enthralling subjects, each designed to fuel your curiosity and enhance your knowledge. Dive in now! The courses in this bundle include: Egyptology Archaeology & Surveying Medieval History Learning Outcomes: Acquire in-depth knowledge of ancient Egyptian culture, mythology, and historical events. Develop a comprehensive understanding of excavation techniques and surveying methodologies. Interpret archaeological findings, artefacts, and historical documents with critical analysis. Explore the diverse aspects of Medieval History, including societal structures, religious beliefs, and political systems. Gain proficiency in conducting research, utilising historical resources, and presenting findings effectively. Apply ethical principles in the preservation and interpretation of cultural heritage. Immerse yourself in the wonders of Egyptology, where you will unearth the secrets of the pharaohs, decipher hieroglyphics, and gain a deep understanding of ancient Egyptian culture and mythology. In the Archaeology & Surveying course, discover the intricacies of excavation techniques, surveying methodologies, and the invaluable role they play in unravelling our historical past. Finally, explore the rich tapestry of Medieval History, unearthing tales of knights, castles, and chivalry as you delve into the enthralling world of the Middle Ages. CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? History enthusiasts with a passion for ancient civilisations and the Middle Ages. Aspiring archaeologists and Egyptologists seeking to deepen their knowledge and understanding. Students of humanities and related fields who are interested in expanding their historical expertise. Professionals in the heritage and cultural sectors who are aiming to enhance their skills and career prospects. Individuals looking to explore the past and uncover the mysteries of ancient cultures. Career path Egyptologist: £25,000 - £40,000/year Archaeologist: £26,000 - £40,000/year Heritage Consultant: £28,000 - £45,000/year Museum Curator: £25,000 - £40,000/year Historian: £25,000 - £40,000/year Researcher: £25,000 - £40,000/year Cultural Resource Manager: £30,000 - £50,000/year Certificates Certificate Of Completion Digital certificate - Included Certificate Of Completion Hard copy certificate - £9.99 Unlock your potential and showcase your accomplishments with our CPD Quality Standards certificates! Upon successful completion of the course, learners can obtain a CPD Quality Standards PDF certificate for Egyptology absolutely free! Upon finishing Archaeology & Surveying and Medieval History, you'll have the opportunity to obtain valuable proof of your achievement. For just £4.99, we'll send you a CPD Quality Standards PDF Certificate via email, or if you prefer, you can get a beautifully printed hardcopy certificate for £9.99 in the UK. If you're located internationally, don't worry! We offer a printed hardcopy certificate for £14.99, ensuring your success knows no boundaries. Grab your certificate and celebrate your success today!

Managing Stakeholders as Clients Addressing a crucial paradigm shift from stakeholder management to managing for stakeholders, this session shares best practices, tools, and techniques that are built upon solid research and extensive practice. This and other IIL Learning in Minutes presentations qualify for PDUs. Some titles, such as Agile-related topics may qualify for other continuing education credits such as SEUs, or CEUs. Each professional development activity yields one PDU for one hour spent engaged in the activity. Some limitations apply and can be found in the Ways to Earn PDUs section that discusses PDU activities and associated policies. Fractions of PDUs may also be reported. The smallest increment of a PDU that can be reported is 0.25. This means that if you spent 15 minutes participating in a qualifying PDU activity, you may report 0.25 PDU. If you spend 30 minutes in a qualifying PDU activity, you may report 0.50 PDU.

Recognised Accreditation This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. What is CPD? Employers, professional organisations, and academic institutions all recognise CPD, therefore a credential from CPD Certification Service adds value to your professional goals and achievements. Benefits of CPD Improve your employment prospects Boost your job satisfaction Promotes career advancement Enhances your CV Provides you with a competitive edge in the job market Demonstrate your dedication Showcases your professional capabilities What is IPHM? The IPHM is an Accreditation Board that provides Training Providers with international and global accreditation. The Practitioners of Holistic Medicine (IPHM) accreditation is a guarantee of quality and skill. Benefits of IPHM It will help you establish a positive reputation in your chosen field You can join a network and community of successful therapists that are dedicated to providing excellent care to their client You can flaunt this accreditation in your CV It is a worldwide recognised accreditation What is Quality Licence Scheme? This course is endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. Benefits of Quality License Scheme Certificate is valuable Provides a competitive edge in your career It will make your CV stand out Course Curriculum Introduction to Google Ads Welcome to Google Ads Masterclass! 00:12:00 ow to Make the Most of This Course, Plus a Sneak Peak of What's to Come! 00:19:00 Google Ads Formula Calculator 00:14:00 What is Google Ads? 00:12:00 Where do Google Ads Show Up? 00:13:00 Complimentary AdVenture Media Account Audit (exclusions apply) 00:06:00 Creating And Setting Up Our First Google Ads Account Creating Your First Gooogle Ads Account 00:08:00 Understanding the Google Ads Account Hierarchy 00:08:00 Using Your Website Navigational Structure to Structure Your Google Ads Campaigns 00:20:00 Understanding Network Settings 00:13:00 Understanding Location Targeting 00:12:00 Configuring Location Targeting in Google Ads 00:09:00 Viewing Location Reports in Google Ads 00:14:00 Understanding Advanced Location Options 00:16:00 Setting and Configuring Languages 00:04:00 Setting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads 00:12:00 Finding Your Hourly Reports in the Google Ads Interface 00:06:00 Using Google's Default Bid Strategy (Clicks) And Optional Max CPC Bid Limit 00:05:00 Bidding Strategies: Target Search Page Location 00:05:00 Bidding Strategies: Target ROAS 00:10:00 Bidding Strategies: Target CPA 00:05:00 Bidding Strategies: Target Outranking Share 00:07:00 Bidding Strategies: Maximize Clicks 00:05:00 Bidding Strategies: Enhanced CPC Bidding 00:04:00 Bidding Strategies: Manual CPC Bidding 00:04:00 Introduction to Dynamic Search Ads! 00:07:00 Understanding Sitelink Extensions 00:14:00 Callout Extensions 00:05:00 Call Extensions 00:08:00 Structured Snippet Extensions 00:06:00 App Extensions 00:02:00 Message Extensions 00:08:00 Promotion Extensions 00:09:00 Price Extensions 00:12:00 Understanding Ad Rotation Settings 00:05:00 The Basics of Ad Scheduling 00:11:00 Understanding the Basics of Device Targeting 00:15:00 Understanding Campaign URL Options 00:07:00 Structuring Your Ads Groups Like a Professional Ad Group Structure Basics and Organization 00:14:00 Ad Group Structure Ideas 00:06:00 Creating Our First Ad Group in Google Ads 00:09:00 How To Write Killer Ads in Google ads! The Anatomy of Google Text Ads 00:07:00 Compliance in Google Text Ads 00:05:00 Requesting a Manual Review of Your Ads and Expediting the Process 00:02:00 Best Practices for Successful Text Ads 00:14:00 Real Life Case Ad Copy Case Study: Medical Equipment Company 00:15:00 The BJ Fogg Behavioral Model 00:38:00 Creating Our First Ad in Google Ads 00:13:00 Setting Up Your Adwords Billing Configuring Your Billing Details in Google Ads 00:05:00 Keywords In Depth - The Heartbeat Of Your Account Keyword Basics_ Keywords vs Queries 00:08:00 The Basics of Keyword Research 00:11:00 The Basics of Keyword Planning 00:13:00 The Basics of Keyword Organization 00:06:00 Understanding Keyword Match Types 00:12:00 Keyword Match Types: Broad Match Modified 00:06:00 Keyword Match Types: Broad Match Modified 00:06:00 Keyword Match Types: Phrase Match 00:06:00 Keyword Match Types: Exact Match 00:12:00 Keyword Match Types: Negative Match 00:12:00 Using the Search Term Report to Find Negative Keywords Part 1 00:15:00 Using the Search Term Report to Find Negative Keywords Part 2 00:17:00 Understanding Negative Keyword Lists 00:12:00 Traffic Sculpting: Negative Keywords at the Ad Group Level 00:18:00 Adding Negative Keywords at The Ad Group Level 00:09:00 Traffic Sculpting Using OPTMYZR 00:07:00 Keyword Research: Google Suggestions, Google Related Searches and Autocomplete 00:14:00 Using Additional Research Tools to Get Negative Keyword Ideas 00:11:00 Keyword Research: Using the Google Keyword Planner 1 00:20:00 Keyword Research: Using the Google Keyword Planner 2 00:15:00 Keyword Research: Downloading Keyword Ideas from the Google Keyword Planner 00:16:00 Keyword Planning: The 6 Main Ways People Communicate With Search Engines 00:16:00 Keyword Planning: Understanding the Buyer Funnel 00:11:00 Keyword Planning: What Keywords Can Teach Us About Buying Intent 00:11:00 Keyword Planning: Using SEM Rush to Get Volume and Cost Estimates 00:18:00 Keyword Planning: Using SEM Rush to Get Keyword Ideas from Your Competitors 00:19:00 Keyword Planning: Using Google Keyword Planner to Get Volume & Cost Estimates 00:17:00 Keyword Organization: Getting Keywords Into Excel & Understanding Keyword Themes 00:16:00 Keyword Organization: Formatting Keywords in Excel 00:11:00 Keyword Organization: Using Pivot Tables to Visualize Your Campaign Structure 00:12:00 Keyword Organization: Using Mergewords to Generate Keyword Lists 00:13:00 Keyword Bidding Basics: Setting Your Initial Max CPC Bids 00:20:00 Account Structure - How to Structure Ad Groups Like a Pro Account Structure_ How To Create A New Ad Group Within Your Campaign 00:07:00 Importing Your Keyword Lists From Excel Into Your New Ad Group 00:10:00 Creating Multiple, Relevant Ads For Your New Ad Groups 00:13:00 How To Navigate Between Ad Groups, Keywords and Ads Within A Campaign 00:08:00 The Incredible Dynamics of The Adwords Auction Introduction To The AdWords Auction 00:20:00 Understanding Quality Score: Click Through Rate And Ad Relevancy 00:15:00 Understanding Quality Score: Landing Page Quality 00:07:00 Understanding Ad Rank and How It Is Calculated 00:12:00 When You Could Ignore Low Quality Scores (and when you can't!) 00:09:00 Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (1/3) 00:08:00 Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (2/3) 00:11:00 Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (3/3) 00:07:00 Expanding And Refining Your Campaigns Navigating The AdWords Dashboard 00:16:00 How To Edit, Pause And Enable Keywords, Ad Groups and Campaigns 00:15:00 Editing The Essential Campaign Settings 00:06:00 How To Create New Campaigns That Will Improve Your Results 00:15:00 How ToUse Your Website To Make The Best Campaigns Possible 00:15:00 How To Set Up Powerful Custom Schedules For Your Campaigns 00:12:00 Understanding Bid Adjustments And Using Them To Enhance Your Custom Schedules 00:12:00 Negative Keywords - Your Greatest Ally Understanding Negative Keywords In-Depth 00:14:00 Using Broad, Phrase and Exact Match With Your Negative Keywords 00:06:00 Adding and Removing Negative Keywords and Negative Keyword Lists 00:20:00 Making Your Ads Unstoppable With Multiple Ad Extensions Introduction To Ad Extensions 00:06:00 The Benefits Of Using Ad Extensions 00:08:00 Different Types Of Ad Extensions and Best Practices 00:06:00 Adding Sitelink Extensions 00:08:00 Configuring Your Sitelink Extensions For The Best Results 00:11:00 Adding Callout Extensions And Phone Extensions 00:08:00 Remarking - Your Secret Weapon To Converting Like a Boss The 5 Primary Forms Of Remarketing 00:16:00 Realizing The Benefits And Importance Of Remarketing 00:12:00 How To Create And Add Your Remarketing Tag 00:09:00 Creating Your First Remarketing Audience 00:13:00 Configuring Your Remarketing Campaign Settings 00:13:00 Keeping Track of Profits With Conversion Tracking Understanding The Basics Of Conversion Tracking 00:14:00 Exploring The Different Conversion Actions Visitors Take On Your Site 00:14:00 Setting Up Conversion Tracking For Form Submissions 00:17:00 Generating And Installing Your Conversion Tracking Tag 00:09:00 Understanding The Basics Of Phone Call Tracking 00:09:00 Setting Up Phone Call Tracking And Understanding How To Analyze Conversion Data 00:09:00 Profitable Bidding Strategies Return On Investment (ROI) vs Return On Ad Spend (ROAS)_ Important Distinction 00:15:00 How To Mathematically Calculate ROI and ROAS 00:09:00 Calculating Max CPC Bids From Your Conversion Rate And Conversion Value 00:11:00 Calculating Profitable Keyword Bids Based On Revenue Per Click 00:09:00 Using Adwords Scripts to Enhance Performance And Increase Optimization Speed Introduction To AdWords Scripts - What Are Scripts 00:05:00 Bidding To Average Position AdWords Script Part 1 00:11:00 Bidding To Average Position AdWords Script Part 2 00:14:00 Conclusion ... Goodbye For Now! Conclusion 00:03:00 Bonus Material! Part 1. Understanding Search Queries and What We Learn From Searcher Languagage 00:18:00 Part 2. Accessing The Search Query Report and Understanding Long Tail Keywords 00:18:00 Part 3. Qualifying Your Ad Text and How To A/B Split Test Your Ads 00:22:00 Assessment Assessment - Google Ads Masterclass 00:10:00 Certificate of Achievement Certificate of Achievement 00:00:00 Get Your Insurance Now Get Your Insurance Now 00:00:00 Feedback Feedback 00:00:00