144 Research courses in Nottingham

About this Training Course  Seismic interpretation requires an understanding of structural development and its interrelation with the stratigraphic system. Bias and misunderstanding have unfortunately resulted in countless dry holes. So go beyond tracing horizons and understand their context within the structural system by extracting key information from seismic surveys and other datasets. In this 5 full-day training course, participants will learn a variety of modern structural concepts and techniques and their role in the interpretation of seismic data. Using an applied 'hands-on' approach, participants will be exposed to a diversity of worldwide case examples with complementary exercises - both of an individual and group nature. The course is designed from an applied standpoint, with numerous examples and hands-on exercises from the petroleum industry. This course can also be offered through Virtual Instructor Led Training (VILT) format. Training Objectives By the end of this course, the participants will be able to: Go beyond tracing horizons and marking faults and truly understand the structural and stratigraphic system. Understand the role of tectonics and deformation in the formation of various types and orientations of geologic structures. Understand the interaction of the structural system with the stratigraphic and sedimentologic environment for better prediction of reservoir formation. Integrate data from the large seismic scale to subseismic scale, including seismic anisotropy, to understand better the overall petroleum system. Learn about the common pitfalls of interpretation. Target Audience This course is intended for geologists, geophysicists, reservoir engineers, and exploration/production managers. Course Level Intermediate Trainer Your expert course leader received his B.S. and M.S. degrees in Geology from the now University of Louisiana-Lafayette in 1989 and 1990 respectively, and his Ph.D. as a National Science Foundation fellow at Baylor University, Waco, Texas, in 1993. From 1994 - 1996, he studied planetary tectonics as a NASA-funded postdoctoral fellow at Southern Methodist University. In 1996, he returned to UL-Lafayette, where he was awarded in 1997 the Hensarling-Chapman Endowed Professorship in Geology. He began independent consulting activities in 1991, and in 2001, he left academia for full-time consulting for clients ranging from one-man shops to supermajors. He rejoined UL-Lafayette as an adjunct professor from 2011 - 2018. He is an active researcher, receiving several million dollars in grants from federal, state, and industry sources, presenting numerous talks, including a 2019 AAPG Levorsen award, and publishing on a diversity of geoscience topics, including a Grover E. Murray Best Published Paper award in 2017. He is co-author of the inaugural GCAGS/GCSSEPM Transactions Best Student Paper award in 2018. He served as the GCAGS Publisher since 2006 and in various GCAGS/GCSSEPM Transactions editing capacities since 2006, including the 2014 and 2017 - 2022 Editor (named Permanent Transactions Editor in 2017), and Managing Editor since 2011, receiving a GCAGS Distinguished Service Award in 2018. He served as the General Chair for GeoGulf 2020 (70th GCAGS/GCSSEPM Convention), the 1st hybrid geoscience conference in the world. He is a Past President of the Lafayette Geological Society and served as its Editor and Publisher from 2002 - 2018. In 2018, he founded the Willis School of Applied Geoscience, reformulating decades of industry-training experience to provide alternative opportunities for graduate-level education. In 2020, he received an Honorary Membership from GCSSEPM. He also joined the LSU faculty as an adjunct professor in 2020. In 2021, he co-founded the Society of Applied Geoscientists and Engineers, serving as its President, General Chair for the SAGE 2022 Convention & Exposition, and Vice-Chair for the Benghazi International Geoscience & Engineering Conference 2022 (BIGEC 2022). POST TRAINING COACHING SUPPORT (OPTIONAL) To further optimise your learning experience from our courses, we also offer individualized 'One to One' coaching support for 2 hours post training. We can help improve your competence in your chosen area of interest, based on your learning needs and available hours. This is a great opportunity to improve your capability and confidence in a particular area of expertise. It will be delivered over a secure video conference call by one of our senior trainers. They will work with you to create a tailor-made coaching program that will help you achieve your goals faster. Request for further information about post training coaching support and fees applicable for this. Accreditions And Affliations

About this Training Course Petrophysics remains a vital component to many facets of the petroleum industry, from quantification of hydrocarbon reserves to developmental strategies to real-time decision making for reservoir navigation. Targeted at awareness to knowledge level, this course addresses the tenets of petrophysics and formation evaluation, using integrative perspective of multiple datasets, including geological, geophysical, and logging and core data. Significant worldwide case histories are included, as well as several exercises designed to provide hands-on experience. This course can also be offered through Virtual Instructor Led Training (VILT) format. Training Objectives By attending this course, the participants will be able to: Understand better the latest geological, geophysical, and logging/core technologies and their role in petrophysical analysis, formation evaluation, and reservoir characterization. Address the pros and cons of key datasets, with emphasis on need for integrative studies and calibration of datasets. Apply quick-look qualitative techniques as well as quantitative aspects to understand vital aspects such as volume of shale/clay, porosity, permeability, and water saturation determinations. Select tool combinations to resolve key issues and for specific applications. Assess uncertainty in petrophysical measurements and techniques and its influence on reserve estimation. Target Audience This course is recommended for development and exploration geologists, petrophysicists, log and core analysts, geophysicists, petroleum engineers, managers, and technical personnel. Course Level Intermediate Trainer Your expert course leader received his B.S. and M.S. degrees in Geology from the now University of Louisiana-Lafayette in 1989 and 1990 respectively, and his Ph.D. as a National Science Foundation fellow at Baylor University, Waco, Texas, in 1993. From 1994 - 1996, he studied planetary tectonics as a NASA-funded postdoctoral fellow at Southern Methodist University. In 1996, he returned to UL-Lafayette, where he was awarded in 1997 the Hensarling-Chapman Endowed Professorship in Geology. He began independent consulting activities in 1991, and in 2001, he left academia for full-time consulting for clients ranging from one-man shops to supermajors. He rejoined UL-Lafayette as an adjunct professor from 2011 - 2018. He is an active researcher, receiving several million dollars in grants from federal, state, and industry sources, presenting numerous talks, including a 2019 AAPG Levorsen award, and publishing on a diversity of geoscience topics, including a Grover E. Murray Best Published Paper award in 2017. He is co-author of the inaugural GCAGS/GCSSEPM Transactions Best Student Paper award in 2018. He served as the GCAGS Publisher since 2006 and in various GCAGS/GCSSEPM Transactions editing capacities since 2006, including the 2014 and 2017 - 2022 Editor (named Permanent Transactions Editor in 2017), and Managing Editor since 2011, receiving a GCAGS Distinguished Service Award in 2018. He served as the General Chair for GeoGulf 2020 (70th GCAGS/GCSSEPM Convention), the 1st hybrid geoscience conference in the world. He is a Past President of the Lafayette Geological Society and served as its Editor and Publisher from 2002 - 2018. In 2018, he founded the Willis School of Applied Geoscience, reformulating decades of industry-training experience to provide alternative opportunities for graduate-level education. In 2020, he received an Honorary Membership from GCSSEPM. He also joined the LSU faculty as an adjunct professor in 2020. In 2021, he co-founded the Society of Applied Geoscientists and Engineers, serving as its President, General Chair for the SAGE 2022 Convention & Exposition, and Vice-Chair for the Benghazi International Geoscience & Engineering Conference 2022 (BIGEC 2022). POST TRAINING COACHING SUPPORT (OPTIONAL) To further optimise your learning experience from our courses, we also offer individualized 'One to One' coaching support for 2 hours post training. We can help improve your competence in your chosen area of interest, based on your learning needs and available hours. This is a great opportunity to improve your capability and confidence in a particular area of expertise. It will be delivered over a secure video conference call by one of our senior trainers. They will work with you to create a tailor-made coaching program that will help you achieve your goals faster. Request for further information about post training coaching support and fees applicable for this. Accreditions And Affliations

It's a fact of life that costs generally increase and as a result prices must go up too. Implementing an increase without losing customers is challenging. Talking about a price increase with customers never makes for an easy conversation. Your customers will generally decide whether to accept the increase based upon value, as well as the hassle cost of switching and going elsewhere. Even the most experienced salesperson who has implemented price increases before will be fighting back the nerves when faced with the task of 'selling' the increase. In this flexible programme, we will support your internal preparations at whichever stage you and your colleagues are at. From making the decision to increase prices, right through to those on the frontline already dealing with any push-back. This programme will help participants: Understand the business case for increasing prices Take steps to research the market Consider their customers' motivations Use the six principles of influence Identify and adapt for different personality styles Assess their level of trust with customers Build rapport rapidly with their customers and prospects 1 Raising prices - keys to success Understanding the business case Researching the market Assessing the value of your offering 2 Understanding your customer base Assessing your key accounts What is your 'target' customer range? Creating consistency in pricing approach 3 Planning the increase Timing your implementation Communication strategy Elements of a good price increase letter 4 Developing influencing skills The Trust Equation The six principles of influence Discovering your customer's buying decisions 5 Emotional intelligence and price increases The part emotion plays Developing strategies for keeping calm Handling your customer's responses 6 Understanding different customer styles Discover your own style Recognising behaviour traits in others Adapting your approach to their style 7 Preparing for customer contact Preparing for specific customers Anticipating their response Dealing with challenging customers 8 Following through Maintaining a consistent approach Resisting requests for discounts Confirming the increase in writing

This course has a simple objective: to help gain appointments with potential clients. In most consultative selling situations clients won't commit to purchases over the telephone. This means setting up a meeting to discuss the options with them face-to-face. But getting 'face time' can be tricky. This practical workshop can help. Participants will acquire essential tools, skills and methods; discuss specific organisational issues; and identify areas for improvement. They will discover how to: Increase their effectiveness through proper preparation Construct attention-grabbing opening statements Help potential clients feel comfortable agreeing to a meeting Develop tactics for responding to difficult excuses and objections Stress the benefits of a face-to-face consultation Develop and enhance their questioning and listening skills Prevent customers cancelling booked appointments 1 Introduction to appointment setting Key trends that have changed the way people buy today - and will buy tomorrow Why many sales people avoid picking up the phone The difference that makes a difference - what makes a good appointment-maker? 2 Before you pick up the telephone It all starts with a plan... Who and what to focus our attention How much research should we undertake and why? Setting primary and secondary objectives 3 Making your approach Key considerations Every call is an opportunity - creating a positive mind-set Using a structured approach Using partnership language 4 Gaining an insight into the customer's needs How to quickly 'tune in' to your customers, so that you can serve them more easily Developing speech patterns that put customers at their ease Using effective questioning and listening skills Finding and building pain points 5 Dealing with excuses and objections Pre-empting potential excuses Developing techniques for responding to client objections Keeping the door open for future contact 6 Securing the appointment Selling the benefits of a consultancy meeting Techniques for avoiding cancelled appointments Gaining commitment 7 Action plans Course summary and presentation of action plans

Any successful business manager will tell you that you never get the deal you deserve - you always get the deal you negotiate! This two-day workshop includes recent research and practical techniques from the Harvard Business School Negotiation Project and provides a unique opportunity to learn and practice these skills in a safe environment using up to date materials and life-like practice negotiation case studies. This course will help participants to: Understand the basics of negotiation Develop negotiating skills Increase their business acumen Develop their communication skills Learn the models, techniques and tools for an effective negotiation Identify the barriers to agreements Close the deal 1 What is negotiation? Key skills for negotiation Types of negotiation Win-lose negotiations versus Win-win negotiations Wise agreements and Principled Negotiation 2 Four key negotiating concepts BATNA - Best alternative to negotiated agreement Setting your reservation price ZOPA - Zone of possible agreement Creating and trading value 3 Business acumen Understanding pricing, gross margins and profit Knowing the key points on which to negotiate 4 A Four Phase Model for negotiation Nine steps to successful planning Discussing a deal - creating and claiming value Making and framing proposals Bargaining for the winning deal 5 Effective communication Effective questioning Active listening skills Understanding and interpreting body language Barriers to effective communication 6 Understanding influence and persuasion Influencing strategies Ten proven ways to influence people Six universal methods of persuasion Understanding why people do business with other people 7 Negotiating tactics Tactics for win-lose negotiations Tactics for win-win negotiations Effective team negotiating Understanding and using powerv What do you do when the other side has more power? 8 Barriers to agreement Common barriers to agreement The Negotiators Dilemma Dealing with die-hard negotiators Dealing with lack of trust 9 Potential barriers to cross-border agreements Understanding business methods and practice in other cultures Figuring out who has the power and who makes decisions Recognising and dealing with cultural differences What's OK here might not be OK there 10 Closing the deal Four steps to closing the winning deal

About this Training Course The industry is surrounded with examples of poor Turnarounds, which have injured people and damaged businesses. If Turnarounds are not properly planned, managed and controlled, companies run the risks of serious safety and budget penalties, costly schedule delays and negative impacts on customers. As a consequence, operators are starting to explore Turnaround best practices and establish a more robust methodology. Turnarounds are the highest risk activity that we routinely perform in the industry, but they are also an area of massive variability in approach and outcome. Central to the variability is a lack of written methodologies and training - there are around 1,000 times as many books on maintenance as there are on turnaround management. All too often companies see Turnarounds as something to be survived and therefore it is no surprise that most Turnarounds fail. This 4 full-day course is based upon the Carcharodon 'Best of the Best' model of excellence for shutdown management with inputs from people who have done it from the trenches along with some of the world's most experienced shutdown specialists. All this experience has been condensed into a core methodology - our blueprint for success. It converts Turnarounds from a high-risk nuisance to a business opportunity. It has been used on multiple sites around the world, has been the basis of two books and is also supplemented by a roadmap for building and controlling a successful Turnaround. This is a certificate course where participants will have the option to participate for a short exam on the final day of the course to gain a Certificate in Advanced Turnaround, Shutdown & Outage Management from petroEDGE and the Academy of Turnarounds Operations and Maintenance. The purpose of this course is to equip the participants on the use of the Model of Excellence for Turnarounds and the principles of Challenge Planning to equip attendees with an advanced approach to Turnaround Management. The course is backed by real situations, high levels of interaction, group exercises and multiple case studies. It will explore the underlying mechanisms and levers that shape a Turnaround to demonstrate why we sometimes succeed or fail and introduce new conceptual approaches that can increase our chances of succeeding. Training Objectives Upon completion of this course, the participants will be able to: Position Turnarounds as part of an overall strategy of improving business performance. Build the best Turnaround team possible from available resources. Help senior management build effective steering teams. Reduce the downtime associated with turnarounds while simultaneously improving safety performance. Use the Model of Excellence to analyse their own performance, explain key principles to others and build a detailed methodology of their own. Maximise the benefits of planning and preparation through a proactive challenge planning process where the participants will build a Turnaround from the ground up from concept to execution and review. Target Audience This course has been researched and developed for Experienced Managers, Superintendents, Supervisors, Engineers, Planners, Team Leaders and Coordinators of: Shutdowns/Turnarounds Maintenance Engineering Reliability Plant Outage Asset Management Operations/Audit Safety Course Level Basic or Foundation Trainer Your expert course leader is a highly experienced facilitator in maintenance improvement, change management, continuous improvement and capability development as a management coach and trainer. He has a strong focus on people with an emphasis on developing people and the practicalities of improving maintenance performance rather than just the theory. He has worked internationally across Europe, America, the Middle East and Africa with extensive experience in Oil and Gas, the Chemicals sector and manufacturing as well as working with clients in Steel and Power Generation. As a result, he can bring best practice from a wide variety of sources. He spent the first fifteen years of his career as a specialist trainer working for companies such as Lloyds British Training Services and Rolls Royce. He then went on to work as a Principal consultant for ABB consulting for 15 years. During this time, he refined some of the established improvement tools including how and when to apply them for maximum impact whilst still continuing to develop and deliver training in support of this. Recent work has included improvements to the Work Order to Work Execution processes of Engineering departments and focused on Reliability, Planning and Scheduling. This ongoing field experience has helped him test and refine specialist training in a number of areas. He has been able to use his own experience to contribute with other maintenance specialists to the Carcharodon models of excellence. Its methodologies are recognised as 'Best of the Best' standards providing the inspiration for two books, projects that have won awards such as the prodigious UK Chemical Industries annual Excellence in Engineering award and form the basis of this training. He was recently awarded a national award as coach of the year. He uses the same skills to ensure that he does not just preach maintenance best practice, he discusses it, explains it and ensures that delegates have a much more personal and flexible experience. POST TRAINING COACHING SUPPORT (OPTIONAL) To further optimise your learning experience from our courses, we also offer individualized 'One to One' coaching support for 2 hours post training. We can help improve your competence in your chosen area of interest, based on your learning needs and available hours. This is a great opportunity to improve your capability and confidence in a particular area of expertise. It will be delivered over a secure video conference call by one of our senior trainers. They will work with you to create a tailor-made coaching program that will help you achieve your goals faster. Request for further information post training support and fees applicable Accreditions And Affliations

As technology continues to develop and increasingly interact with our daily lives, so must our sales techniques to ensure we're leveraging advances in how people do business to our advantage. It is essential for all salespeople to understand how to navigate the various tools at our disposal and grow their skills and confidence to put them into action in order to build a solid business pipeline. We have developed this programme to be practical, fun and interactive, whilst ensuring that participants will learn how to utilise new technology to their advantage, self-generate new business leads and opportunities, gain additional business and referrals from existing contacts, and save time and effort using proven business development skills. This course will help participants: Understand the 'organized persistence' model of sales prospecting Develop skills in using video, online and social media to generate interest Understand how to write effective sales and outreach emails and using online tools Develop techniques for effectively managing telephone appointments Learn ways to use LinkedIn for connecting with customers and prospects Develop networking skills and learn how to source and develop referrals and professional introductions 1 Key principles of smart sales prospecting Set your sales prospecting goals and objectives Elevator pitch, core messages and your value proposition Targeting and segmenting your market 'Organised persistence' using your CRM effectively 2 Setting appointments by telephone - planning and preparation Why calling still works and the best times to call Creating a call prompt sheet: Opening a call and taking control Giving a reason to meet Key questions to ask Overcoming the cold calling blues 3 Setting appointments by telephone - advanced skills Giving a reason to meet and 'selling the appointment' Key questions to ask that will create interest and motivation to meet Voice tone, power words, phrasing, pausing, responding Getting past gatekeepers and getting through 4 Using LinkedIn for research and follow-up Why LinkedIn matters and how to use it Finding new contacts, connecting and Inmailing Short-cuts and advanced skills 5 Email strategies that work Using AIDA and other templates for sales emails Using personalized video emails to create interest Vertical targeting emails, with examples Building awareness with an email chain

Key Objectives for the Training provision Effective listening to a client's needs and requirements during various stages of the sales process. Engage in meaningful communication with clients, learn to identify challenges and opportunities that relate to the prospects. Overcome the identified challenge. Build long term rapport and establish trust with the prospect throughout the sales process, Ensure continued customer satisfaction that can turn into repeat business. Be able to build rapport with customers or clients. Know the right questions to ask to fully understand the customer or client’s needs without putting on any pressure. Be able to check you have the right information from the customer or client. Be able to match products and services to the customer or client using the information you have gathered. Be able to influence effectively. Know how to stand out from your competitors. Stage 1 – Research the Company’s ‘Value Propositions’ and USP Analysis  Conducting 30 min confidential interviews with a cross-section of the eligible Attendees & the Stakeholders, in order to gain an objective understanding of the various scenarios and clients that the Participants work with. the Company’s ‘Value Propositions’ Unique Selling Points The Customers’ journey(s) The Competition’s offers for analysis and comparisons. From these findings, a carefully calibrated bespoke Programme will be designed and delivered.  Stage 2 - Design the Bespoke 2 x day Course  nd Stage 3 - Delivery of the Course Programme This Programme can be delivered in 2 x consecutive days, or split between 2 – 3 weeks, to make it more ‘work-friendly’ – if required. It is very practical and commercially focussed in approach, with lots of interactive exercises designed to draw out the learning applications via the debriefings. The ‘Real Play’ scenarios on day 2 will be based on specific case studies drawn from the Research findings so that they are authentic to optimise the learning. Individual Action Plans will be captured at the end of each day to be debriefed by the Participants’ respective Line Managers.  Template Programme Day One – Foundation – Strategic Approach Section One – The Principles of Consultative Selling Defining ‘Consultative Selling’ The Company’s ‘Unique Selling Points’ & Value Proposition The Consultative Selling model – the five stages Avoiding appearing ‘pushy’, ‘pressurising’ or ‘talking through the sale’ Section Two –Strategy & Preparation  ‘Buy-Class’ Matrix Strategic plan Template – matching services/products to identified needs & opportunities. Preparing a range of objectives Constants and variables – USP’s Researching key Client/Decision Makers’ priorities, profile & background (LinkedIn etc.) Preparing for potential & likely Objections Section Three – Email etiquette & ‘influencing’ email correspondence.  Email etiquette A.B.S.U.R.D model Clarity and tone – discovery of clients’ needs & motivational factors. Techniques to influence and ‘nudge’. Ensuring the data and content have a ‘gentle’ motivational & appealing message. Top Tips Day Two – Practical Application Section Four – Rapport Building & Effective Communication skills ‘Behaviour Labelling’ techniques – setting a positive tone. Asking Open Questions – gaining a full understanding of the clients’ priorities & expectations. EQ - Inviting opinions; perspectives; experiences – winning confidence. Active Listening – focus and commitment to understand. ‘Reading the room’ – adapting to responses and reactions. Maintaining focus on relevant topics that the Client cares about; carefully consider the opportunities to influence. But NO PRESSURE! Building a ‘bond of trust’ with commitments and authentic, shared values. Section Five – Explaining the Benefits – aligned to the Customers’ Priorities Understanding ‘Why do People Buy?’ Research data analysis. Open questions that lead to understanding the key issues and Clients’ priorities. Avoiding the danger of ‘pressurising’ the Client. Responding to objections effectively, with confidence and sensitivity. Explaining the benefits that are aligned to the Clients’ stated requirements. Making the Data ‘sing’ – memorable takeaways for the Client. Augmented benefits – Brand confidence; Case studies; Warranty; Service; Range; Flexibility etc. in alignment with their stated preferences/requirements Differentials compared to Competitors Section Six – Winning Commitment Inviting commitment – with confidence Consultative Selling Closing techniques (e.g. Alternative Close/Assumptive Close et al) Avoiding ‘talking through the sale’ – knowing when to ‘Shut UP!’ Confirming agreement – ensuring Clients’ motivation for repeat business Section Seven – Practical Application ‘Real Play’ From the Research findings, carefully devised scenarios can be generated to provide the most valuable learning opportunities to underpin all the skills & techniques covered in the Programme.  Potential Real Play scenarios: A well-established customer has indicated that they are soon to be opening up additional new offices – this presents an opportunity to arrange for the Company to support them with their upcoming needs. After some very positive feedback and with the upcoming contract renewal imminent – how can the Company give the Customer more high-quality support in other areas of their business? A Competitor has been to see the client and they have prompted some concerns about ‘value for money’ & ‘quality of service’. How Real Play works… The group is split the group into 2 sub-groups, one with our Professional Actor (option available); the other with the Trainer or a willing Participant. Each group has a brief and has to instruct their Trainer/Actor/Participant on how to approach the scenario supplied. The Actor and Trainer (or willing Participant) perform the role play(s) as instructed by their respective teams; however, during the action they can be paused for further recommendations or direction. The outcome is the responsibility of the team(s) – not the performers. Debrief the full Programme Individual Action Plans - to be followed through. ‘Best Practices’ for application into the business Options for Exercises within the Programme  Sample Exercise – Red & White  There is a specific time managed agenda and itinerary, which puts the group under pressure.  The key challenge is for the sub-groups to maximise the commercial value from the task, however there is always a great danger that the individuals attempt to gain financial progress at the expense of the other group! Debriefing points: Persuasive communication and influence across barriers Gaining buy-in when others are sceptical Strategic planning accounting for others’ behaviours Sample Exercise – Communication Challenge Each Participant has different pieces of information, but are not allowed to share it visually. They are only allowed to communicate to work out the solution hidden among the large amount of data. Debrief: Structured approach Maintaining focus through distractions/interference Active Listening Controlled communication Sample Exercise – Persuasive emails Sample emails are shared to be critiqued and improved upon to be debriefed: Tone & impact Making the Data ‘sing’ Influential & motivational language Customer centric message. Sample Exercise –Juggling   Each Participant has to pass the ‘Customers’ (Juggling balls) carefully through the system with all the other Participants to reach a profitable conclusion  Debrief: EQ to read the room and effectively communicate, when the pressure is on Customer focus and adapting to challenges Devising a plan that wins buy-in Overcoming competing ideas to get to ‘best practice’ Consistent commitment, communication and motivational drivers that influenced performance. Sample Exercise –Critical Path  The group are provided with 30 x discs and some ‘post-it’ notes. (no pens or pencils are allowed) Their brief is to create a grid shape with the 30 x discs, which will act as ‘stepping stones’ for the ‘Critical Path’ But they have to follow the correct order through the grid from the start to finish, which they will have to work out through ‘trial & error’ All of the team must pass through the ‘Critical Path’ worked out on the grid, observing the constraints, within the time limit. No talking is permitted once they start using the materials Debrief: - Clear communication focussing on the ‘client’s journey’ Planning for challenges Identifying risks and mitigating them Role allocations & support Quality control and disciplines  Sample Exercise –Back to Back  Each Participant is positioned back-to-back with a partner. They have to work out precisely what the ‘statement’ given to the other person is without looking around. Each person has a different brief. Debrief: - Asking Open Questions Active Listening Accuracy in identifying the objective.

Maximising the relationship and sales potential of each active account is key to the sustainability of any business relying on repeatable custom. In this workshop we start by looking at key techniques for analysing the profitability and development opportunities for different clients before deciding upon the strategy and skills needed for moving the relationship to that of trusted adviser and partner. By understanding and creating the need we can use our influencing skills to harness any sales development potential. By creating the habit of explaining our ideas in a way that also meets the need of the other party we help everybody make the right decisions for them. This course will help participants: Assess the sales profitability and potential of existing key accounts Prioritise where time and energy is directed for maximum profitability Understand the key players in the decision making unit Create a strategic plan for the development of each client target Develop proactive sales consultancy skills Learn advanced communication and influencing techniques 1 What makes an effective account manager? The difference between order taking and account management How do you define a key account in your business? Why should existing customers remain with your company? How do you compare to the competition? 2 How do I prioritise my account management activity? Use practical tools to help you assess revenue potential Analyse the investment required versus the return on your time Create a SWOT analysis on your clients - Strengths, Weaknesses, Opportunities & Threats Appreciate how this knowledge will improve your sales development 3 Planning strategies for each account Create a list of priority accounts and activities Learn how to develop a long-term and sustainable relationship Discover how they make their purchasing decisions Research the make-up of the Decision Making Unit for each client 4 Learning and utilising the six principles of influence Learn the secrets these principles offer sales people Discover how these principles will work for you Create an influencing strategy for influencers within the client Learn new habits of influence 5 Proactive sales skills Plan proactive sales meetings for key accounts Set primary and secondary objectives for every touch point with the customer Structure sales meetings for maximum effectiveness Help the customer commit and achieve their objectives 6 Putting it into practice Discuss real scenarios to plan for putting these skills into practice Share common issues with fellow sales people Create a personal development plan

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