196 Research courses in London

The customer journey is changing faster than ever before. Can you keep up? Our brand-new Search Marketing course is here to get you ready – with the chance to learn directly from top SEO expert Neil Patel and his team. Course Overview The customer journey is changing faster than ever before. Can you keep up? Our brand-new Search Marketing course is here to get you ready – with the chance to learn directly from top SEO expert Neil Patel and his team. Did you know that search marketing is currently one of the most in-demand roles? And that growth isn’t going to stop anytime soon. Develop true Search Marketing expertise for where search is now and where it’s going Program learning outcomes and content: What Will I Learn? Develop the skills to work in search right now. Learn about search engine optimization, paid search, and digital display advertising, along with the latest platforms including Google Ads, Microsoft Ads (Bing Ads), and Google Analytics 4. Study using a dynamic mix of interactive lessons, videos, and downloadable tools, along with live sessions on the latest trends and channels. You’ll be awarded with a DMI search marketing certification that’s recognized globally, along with a completion badge from Neil Patel. Course Content: Introduction to Search Marketing: Being found in the right place at the right time may look effortless but it’s an art. You’re going to need lots of key concepts, tools and tricks. Explore how the core search elements work together to drive targeted traffic that converts into sales. • Search Marketing • SEO & Paid Search principles • Demand generation • Analytics & reporting • Data visualization SEO Setup & Content: The search engine can feel all seeing, all knowing but it can be won over. SEO is the way to come out on top. Understanding the algorithms and ranking factors puts you in the driver’s seat. But that’s not all. What does it take to really engage people? Content that speaks to them. Find out what your audiences are looking for, create the content they care about, and then serve it to them where they are. The key to a big, visionary content strategy that works. • Setting SEO objectives • Keyword research • Creating content • On-page optimization • Content scheduling Optimizing SEO: Everyone wants to get their website in front of more people. The right people. That’s where search engine optimization comes in. There’s a lot to get a handle on with SEO, all working together to make your content more visible. Pick the quick wins, gather momentum, or optimize for a better return-on-investment. • SEO for eCommerce • Backlinking for authority • Local & international optimization • Off-page optimization Paid Search Fundamentals: So you know how to grow those organic searches and it’s going well. But you want to succeed faster. Cut right to the chase with paid search. Learn the fundamentals of PPC advertising and how it can work to promote your business. • Paid search concepts • Ads & landing pages • Keywords • Creating a paid search campaign Paid Search Campaigns: Now that you know the basics, it’s time to start running your campaigns. Use PPC advertising to boost your visibility. Discover how to measure and optimize your campaigns to get the best out of every single click. • Managing the campaign budget • Optimizing campaigns • Reporting on paid search Demand Generation: Capture interest wherever people are in their journey. Whether they’re a first time visitor, just getting to know you or coming back again and again. Demand generation gives you the tactics to drive awareness and long-term engagement. Sure, it takes time but it’s worth the payoff. • Demand generation campaigns • Outbound channels & ad formats • Campaign targeting & bidding • Optimizing your campaign • Involving display & video advertising Search Analytics: Search analytics can feel a bit like having a superpower. There’s so much you can know about what your target market is doing, what they want, how they speak. All of this data is at your fingertips, you just need to know how to use it. So let’s dive in. Plus with the shift to Google Analytics 4 daunting many businesses, we’ll get you set for success on the new interface. • Analytics fundamentals • Monitoring campaigns • Introduction to GA4 • Configuring Google Analytics • Conversion rate optimization Data& Data Visualization: Data gives us so many new insights and opportunities to work with. But we’re always looking for ways to make data more engaging, especially in a digital world where we have so much of it. Tell the story of what you’ve discovered with data visualization. It helps to communicate more effectively and bring everyone along for the journey. • Turning data into actions • Ways of visualizing data • Forecasting search performance Search Strategy - Research & Planning: So you have tools, techniques, and practiced skills. You’ve learned all of the stepping stones behind making search work hard. Now is your chance to get an action plan together. A strategic, focused plan that really delivers. One backed up by research and structured by set objectives. • Planning a search strategy • Research for search campaigns • Setting objectives for search Search Strategy 2 - Execution & Optimization It’s time to put everything you’ve learned into practice with a high-performing search marketing strategy. You have the skills, you’ve done the research, your action plan is prepared. Let’s execute the strategy and make it a reality. Exciting, isn’t it? • Omnichannel search approach • Adapting to change • Evaluating search strategies • Long term performance DURATION 8-10 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate

About this Virtual Instructor Led Training (VILT)  The Advanced Reservoir Engineering VILT course will address modern practical aspects of reservoir engineering during 5 half-days packed with lectures, virtual exercises, discussions and literature reviews. The participants' understanding of fundamental concepts and modern practical reservoir engineering methods will be deepened and a wide range of topics will be addressed. Topics covered The VILT course will emphasise reservoir engineering applications and include topics such as: Rock properties of clastic and carbonate reservoirs Reservoir characterisation Reservoir fluid behaviour Identification of main production mechanisms Design and analysis of well tests Production forecasting Application of Decline Curve Analysis in mature fields Detailed modeling of wells and reservoirs Water flooding Application of EOR methods Reserves and resource estimation Reservoir simulation approaches, model construction and well, aquifer and fluid modelling Development planning Uncertainty handling and scenario methods Depending on the background and requirements of the participants, some topics may be given more emphasis.   Training Objectives In this VILT course, reservoir engineering methods will be addressed which are of use in the daily reservoir engineering practice. The focus will be on practical applicability. Use is made of practical and actual reservoir engineering problems and examples to illustrate relevant subjects. By attending this VILT course, participants will have a deeper knowledge of modern reservoir engineering practices for reservoir development and production, including the construction and use of reservoir models. Target Audience The VILT course is intended for experienced reservoir engineers with prior technical or engineering exposure to production activities. Petroleum engineers and geoscientists who require more than general knowledge of reservoir engineering will also find this course useful. Participants are invited but not obliged to bring a short presentation (max of 15 minutes) on a practical problem they encountered in their work. This will then be explained and discussed in the VILT class. A short test or quiz will be held at the end the VILT course. Training Methods This VILT course will be delivered online over 5 half-days. There will be 2 blocks of two hours per day, including lectures, discussion, quizzes and short classroom exercises. Additionally, some self-study will be required. Two breaks of 10 minutes will be provided each day. Course Duration: 5 half-day sessions, 4 hours per session (20 hours in total). Trainer Your course leader is an independent Reservoir Engineering Consultant. He provides project consultancy, quality assurance and reservoir engineering training for major oil companies, governments, engineering firms and other global customers. Before he retired from Shell in 2012, he held positions as Senior Reserves Consultant for the Middle East and Reservoir Engineering Discipline Lead. He is a petroleum engineering professional, with global experience, mostly in Shell companies and joint ventures (NAM, SSB, SCL, PDO, SKDBV). He has been involved in reserves and resource management, has extensive reservoir modelling and reservoir simulation expertise, and wide experience in the design and delivery of training programmes for employee development. PROFESSIONAL EXPERIENCE 2012 - 2016 Independent Reservoir Engineering Consultant Project consultancy, quality assurance and reservoir engineering training for major oil companies, governments, engineering firms and other global customers. Delivering specialised and general Reservoir Engineering courses to a multitude of international companies. 2008 - 2012 Shell International E&P, the Hague, the Netherlands Senior Reserves Consultant for the Middle East Region Assurance of SEC and SPE compliance of reserves and resources in Shell Middle East region. Contributor to the 2012 SPE guidelines on reserves and resources assessment. 2006 - 2008 Shell E&P Technology Solutions, Rijswijk, the Netherlands Reservoir Engineering Discipline Lead Responsible for QA/QC of Reservoir Engineering in global E&P projects as well as for staff development. (over 60 international Reservoir Engineers) 2001 - 2005 Centre for Carbonate Studies, SQU, Oman / Shell International E&P Technology Applications and Research /Shell Representative Office Oman Petroleum Engineering Manager PE manager in the Carbonate Research centre, at Sultan Qaboos University in Oman. Industrial research projects and support to teaching on recovery aspects of carbonate reservoir development. Design and delivery of industrial courses on carbonate reservoirs 1997- 2000 Shell International E&P, Rijswijk, the Netherlands Principal Reservoir engineer. Acting Shell Group Reserves Co-ordinator in 1997-1998. Facilitation of workshops with government shareholders, including discussions on sensitive reserves issues (BSP Petroleum Unit Brunei, PDO Oman, SPDC government Nigeria). Co-ordination of the NOV subsurface team in Shell Kazakhstan Development BV in 2000. Leading role in Shell Gamechanger project on natural gas hydrates. 1992- 1996 Shell Training Centre, Noordwijkerhout, the Netherlands Reservoir Engineering Programme Training Director Directed Shell Group Reservoir Engineering Training. Introduced advanced PE training events, QA/QC and learning transfer measures, Design and delivery of reservoir engineering and multidiscipline courses to Shell staff from a wide range of nationalities. 1985- 1992 Shell International, SIPM, the Hague, The Netherlands Senior Reservoir Engineer Full field reservoir simulation projects supporting Field Development Plans, operational strategies and unitisation negotiations for Shell Group Operating Companies in the United Kingdom, New Zealand and Egypt. Major contributor to the Shell internal Gas Field Planning Tool development. 1984- 1985 Geological Survey of the Netherlands (RGD), Ministry of Economic Affairs Reservoir Engineering Section Head Responsible for Petroleum Engineering advice on oil and gas licences to the Ministry of Economic Affairs. First-hand experience with a government view on resource management. POST TRAINING COACHING SUPPORT (OPTIONAL) To further optimise your learning experience from our courses, we also offer individualized 'One to One' coaching support for 2 hours post training. We can help improve your competence in your chosen area of interest, based on your learning needs and available hours. This is a great opportunity to improve your capability and confidence in a particular area of expertise. It will be delivered over a secure video conference call by one of our senior trainers. They will work with you to create a tailor-made coaching program that will help you achieve your goals faster. Request for further information about post training coaching support and fees applicable for this. Accreditions And Affliations

The Gottman Method is a research-based approach to couples therapy that enhances intimacy and friendship while constructively addressing conflicts. Developed by Drs. John and Julie Gottman, this method includes practical exercises to improve communication and strengthen relationships. Key areas: intimacy, friendship, conflict resolution, communication skills, John Gottman, Julie Gottman 3 x 1 hour sessions 

Develop confidence & capability in delivering to the camera & conducting interviews. Develop your own personal brand & impact on camera whether in person 'live', pre-recorded or online.

This advanced certification drills deep into the latest thinking to develop true digital marketing expertise. Course Overview This advanced certification drills deep into the latest thinking to develop true digital marketing expertise. Learn about Digital Strategy, CX, Search Marketing, Social Media, Leadership and more. Get world class, knowledge and insight: DMI EXPERT is our postgraduate level 140-hour course with an advanced, professional certification. It delivers breadth and depth of understanding of digital marketing and provides the learner with the digital and research skills to work at a management or strategic level. This certification is credit rated at level 11 on the Scottish Credit and Qualifications Framework and awarded 120 credit points by the SQA (Scottish Qualifications Authority), which is comparable to a postgraduate diploma awarded by a UK university. Program learning outcomes and content: What Will I Learn? We give you the thinking and tools to become a leading player on the digital stage. Create powerful and dynamic digital strategy, and access modern, career-defining training covering all key digital marketing disciplines. Course Content: Social Media Marketing: Learn how to create engaging content on social media and how to plan, execute, optimize and report on social media marketing campaigns across the key social platforms. • Social Research • Social Content • Facebook, Instagram, Pinterest • Twitter • LinkedIn • YouTube & Social Video • Social Apps • Social Commerce & Affiliate Marketing • Social Customer Service • Social Strategy Strategy and Planning: Gain all the key skills and practices associated with planning a successful digital strategy. Everything from digital channels, marketing automation, budgeting, analytics and digital leadership. • Digital Communications v Traditional Communications • Marketing automation and CRM • Budget and Resourcing • Big Data & Analytics • Strategy Formulation and Plan • Digital Communications & Channels • Omnichannel tactics CX, eCommerce and CRO: Learn the key concepts underpinning website optimization, conversion rate optimization and effective e-commerce for every business requirement. Build highly effective user experiences for your customers. • Website Optimization • UX Research & Design • E-Commerce Strategy • Applied E-Commerce • Graphic Design Essentials for Marketers Search and Digital Channels: Plan, implement, refine and report on search marketing campaigns. Drive traffic across all digital channels. Taught directly by Neil Patel and DMI’s experts, you’ll gain knowledge from people who actually use these tactics in the field. • SEO Setup & Content • SEO Workshop • Paid Search & Display Advertising • Measurement with Google Analytics • Email Marketing Strategy • Applied Email Marketing • SEO for ecommerce Digital Selling: Recognize the value of social selling and incorporate digital techniques to better engage with customers and prospects to drive increased conversion rates. • Fundamentals of Social Selling • Finding & Targeting Prospects • Attracting Customers • Closing & Retaining • Increasing Engagement Essential Skills: Gain all the essential skills all marketers, professionals and business leaders need to work effectively, productively and professionally in a collaborative business environment. • Project Planning • Creativity Skills • Personal Skills • Working With Others Leadership and Management: Develop practical skills and techniques that you can use to think strategically, build effective teams, deal with conflict and crisis and persuade and influence others. • Thinking Strategically • Building Effective Teams • Dealing with Conflicts and Crises • Persuading and Influencing DURATION 52 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate

Project Stakeholder Relationship Skills This course is designed to provide project managers with the ability to: Analyze the complexities of major stakeholder relationship categories Apply the most appropriate interpersonal relationship skills to the different categories of relationships Align the dynamic needs of the stakeholders with a project's objective throughout the project life cycle What you Will Learn Examine traditional and non-traditional ways to identify and assess stakeholders Explain how competence, character, and trust lead to project success and strong relationships with stakeholders Utilize 'Embodied Leadership' skills to build stakeholder relationships Apply stakeholder engagement best practices to case study and real-life scenarios Getting Started Stakeholders and project success Stakeholder management research Managing stakeholder relationships Identifying Stakeholders Stakeholder categories Stakeholder relationships across the project life cycle Tools and techniques for identifying stakeholders Assessing Stakeholders Assessing stakeholder relationships Recognizing stakeholder attitudes toward the project Analyzing stakeholders Using other types of stakeholder assessments Building Stakeholder Relationships The importance of psychological safety Building trust and getting results The anatomy of trust Navigating Challenging Situations Dynamics of conflict Responding to conflict Managing difficult conversations

Facilitating Effective Meetings: In-House Training Billions of dollars and exorbitant amounts of time are wasted annually across the globe because of organizations' meeting practices. This contributes to serious performance problems for both organizations and employees, and it has a serious impact on culture and morale. But despite the costs and consequences, every-day people in any role have the ability to change that. They can reduce cost, improve productivity, and enhance their workplace cultures by improving their meeting facilitation skills. And that is because facilitation skills start in the planning stage, not in the live meeting stage. In this course, participants will learn that their responsibility as a facilitator is to be a steward of time, money, relationships, and performance. To do that, they will learn to estimate costs of meetings and practice a variety of strategic thinking and analysis tasks to effectively plan results-aligned meetings. They will also apply several techniques and strategies to proactively prevent and deal with conflict in meetings, as well as give objective, constructive feedback to others in order to create behavior change during meetings. Participants must bring laptops with them and have internet access during the course (both virtual classroom and traditional classroom). The laptops are needed for specific activities. Also note that this course pairs well with IIL's Conflict Resolution Skills and Decision Making and Problem Solving courses, which go much deeper into related skills and tools that support effective meeting facilitation. What you will Learn At the end of this program, you will be able to: Estimate the financial and time costs of attendance for real-world meetings Use a performance formula to define the purpose of meetings Describe the responsibilities and qualities of an effective facilitator Analyze situations to determine when a meeting is necessary Articulate performance-driven meeting goals and results Align meeting goals and results Strategize to invite, involve, and exclude appropriate attendees Explain research-based best practices for meeting decisions and agenda development Create an effective agenda for a results-driven meeting Apply proactive tools and strategies for relationship-building dealing with meeting conflict Give constructive behavioral feedback using the Situation-Behavior-Impact® technique The Business Case for Effective Facilitation Embracing the research on meetings Estimating the real costs of meetings Determining a meeting's performance value Clarifying the meeting facilitator's role Facilitating the Meeting Plan Determining if a meeting is necessary Aligning meeting goals with meeting types Identifying the right attendees Creating a strategically effective agenda Facilitating the Live Meeting Building relationships from the start Dealing with conflict proactively Giving feedback on unproductive behavior

Project Stakeholder Relationship Skills (In-Person) This course is designed to provide project managers with the ability to: Analyze the complexities of major stakeholder relationship categories Apply the most appropriate interpersonal relationship skills to the different categories of relationships Align the dynamic needs of the stakeholders with a project's objective throughout the project life cycle What You Will Learn You'll learn how to: Examine traditional and non-traditional ways to identify and assess stakeholders Explain how competence, character, and trust lead to project success and strong relationships with stakeholders Utilize 'Embodied Leadership' skills to build stakeholder relationships Apply stakeholder engagement best practices to case study and real-life scenarios Foundation Concepts Stakeholders and project success Stakeholder management research Managing stakeholder relationships Identifying Stakeholders Stakeholder categories Stakeholder relationships across the project life cycle Tools and techniques for identifying stakeholders Assessing Stakeholders Assessing stakeholder relationships Recognizing stakeholder attitudes toward the project Analyzing stakeholders Using other types of stakeholder assessments Building Stakeholder Relationships The importance of psychological safety Building trust and getting results The anatomy of trust Navigating Challenging Situations Dynamics of conflict Responding to conflict Managing difficult conversations

Boost your career and stay relevant with the world’s most recognized Digital Marketing diploma. Continuously updated content means you’ll get cutting-edge digital marketing and soft skills, always. Course Overview Boost your career and stay relevant with the world’s most recognized Digital Marketing diploma. Continuously updated content means you’ll get cutting-edge digital marketing and soft skills, always. Learn Google Ads, social media marketing, SEO and much more. Become a certified digital marketing professional with DMI. Program learning outcomes and content: What Will I Learn? You will be armed with the know-how, the experience and the insights to be able to work and speak with authority in this fast-paced industry. In short, you’ll be a skilled digital marketer, capable of building digital marketing strategies from scratch. Who is the DMI Pro for? • Traditional Marketers or Marketing Executives who want to play a bigger, sharper game • Marketing Managers and Senior Management • Graduates with no plans to wait around • Small Business Owners who want to grow • Career Changers • Entrepreneurs who want to be more entrepreneurial • Whoever needs to create and apply a digital marketing strategy for their organisation Course Content: Introduction to Digital Marketing: What’s it all about? How do you reach customers? How can traditional and digital media work together? What’s the difference between inbound and outbound marketing? This module takes you through the basics, keeping things clear and actionable: • Principles of Digital Marketing • Digital Research • Developing Objectives • Cultural Research • Connecting with the Customer Social Media Marketing: Bring your brand story to life on all the right platforms. Learn how to grow and engage a community around your offering. Define your audience and give them more to care about. There is so much to ‘like’. • Key Social Platforms for Digital Marketing • Growing and Engaging an Audience • Developing Data-Driven Audience and Campaign Insights • Setting up a Social Media Experience for a Business • Creating and Optimising Social Media Campaigns Paid Search (PPC) using Google Ads: Develop Pay-Per Click skills using Google Ads, bid auctions and build your targeting strategy. Optimise campaigns, track conversions, and measure your ROI. • Fundamentals of Paid Search • Search Campaign Management • Paid Search Campaign Measurement • Paid Search Campaign Creation with Google Ads Email Marketing: Your email list is one of your most powerful assets. Learn how to manage and segment your data, test headlines and maximise open rates and ROI. We also cover marketing automation and the importance of data management regulations. • Email Marketing Fundamentals • Email Design • Testing and Optimising an Email Campaign • Tools and Strategy • Creating an Effective Email Campaign • Marketing Automation Analytics with Google Analytics: This module helps you unleash the capability of your data. Discover what your customer wants, likes, needs and does. Understand how they use your website, set up goals and monitor conversions. • Web Analytics Fundamentals • Creating and Configuring a Google Analytics Account • Monitoring Campaigns with Google Analytics Reports • Setting Goals with Google Analytics • Analysing and Recording Google Analytics Data • Using Google Analytics 4 Content Marketing: This module teaches you how to create content that speaks to people, at the right time and via the right channels. Understand what works for you by tracking and measuring performance. • Content Marketing Concepts and Strategy • Developing a Content Marketing Plan • Publishing and Distributing Content • Using Content Research to Find Opportunities • Creating and Curating Content • Metrics and Performance • Establishing Content Intent Search Engine Optimisation (SEO): Search Engine Optimisation is all about getting on that first Google page, staying top of the list and top of mind. Develop keyword strategies, understand the kind of content that attracts users, optimise rankings and then convert visitors to customers. • SEO Fundamentals • Keywords and SEO Content Plan • Measuring SEO Performance • Aligning SEO and Business Objectives • Optimise Organic Search Ranking Display and Video Advertising: Learn how to set up, manage and optimise your YouTube channel. Target, test and develop your use of the Google Display Network and get creative with visual formats. • Fundamentals of Display and Video Advertising • Google Display Network and Video Ad Formats • Creating and Managing a YouTube Channel • Creating Display and Video Campaigns • Targeting Display and Video Campaigns • Measurement and Optimisation • Reporting on Display Campaign Website Optimisation: What makes a winning website? This module gives you the skills to create a simple, well-designed, optimised WordPress site that not only looks good but also delivers for your business. • Web Design and Website Optimisation • Design Principles and Website Copy • Publishing a Basic Website • User-Centered Design and Website Optimisation • Website Metrics and Developing Insight Digital Marketing Strategy: Underneath your digital activity, you need solid objectives. This module helps you to build a clear vision of your strategy, and makes it actionable with budget, channel and media plans, KPIs and more. • Digital Strategy Fundamentals • Setting Strategy Objectives and KPIs • Digital Strategy Research • Developing a Creative Strategy • Executing a Digital Marketing Strategy • Communicating a Digital Marketing Strategy • Forecasting performance DURATION 8-10 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate

Facilitating Effective Meetings (In-Person) Billions of dollars and exorbitant amounts of time are wasted annually across the globe because of organizations' meeting practices. This contributes to serious performance problems for both organizations and employees, and it has a serious impact on culture and morale. But despite the costs and consequences, every-day people in any role have the ability to change that. They can reduce cost, improve productivity, and enhance their workplace cultures by improving their meeting facilitation skills. And that is because facilitation skills start in the planning stage, not in the live meeting stage. In this course, participants will learn that their responsibility as a facilitator is to be a steward of time, money, relationships, and performance. To do that, they will learn to estimate costs of meetings and practice a variety of strategic thinking and analysis tasks to effectively plan results-aligned meetings. They will also apply several techniques and strategies to proactively prevent and deal with conflict in meetings, as well as give objective, constructive feedback to others in order to create behavior change during meetings. Participants must bring laptops with them and have internet access during the course (both virtual classroom and traditional classroom). The laptops are needed for specific activities. Also note that this course pairs well with IIL's Conflict Resolution Skills and Decision Making and Problem Solving courses, which go much deeper into related skills and tools that support effective meeting facilitation. What you will Learn At the end of this program, you will be able to: Estimate the financial and time costs of attendance for real-world meetings Use a performance formula to define the purpose of meetings Describe the responsibilities and qualities of an effective facilitator Analyze situations to determine when a meeting is necessary Articulate performance-driven meeting goals and results Align meeting goals and results Strategize to invite, involve, and exclude appropriate attendees Explain research-based best practices for meeting decisions and agenda development Create an effective agenda for a results-driven meeting Apply proactive tools and strategies for relationship-building dealing with meeting conflict Give constructive behavioral feedback using the Situation-Behavior-Impact® technique Getting Started The Business Case for Effective Facilitation Embracing the research on meetings Estimating the real costs of meetings Determining a meeting's performance value Clarifying the meeting facilitator's role Facilitating the Meeting Plan Determining if a meeting is necessary Aligning meeting goals with meeting types Identifying the right attendees Creating a strategically effective agenda Facilitating the Live Meeting Building relationships from the start Dealing with conflict proactively Giving feedback on unproductive behavior Summary and Next Steps