Our Forensic Accounting Course is designed to help investment analysts detect earnings manipulation. It focuses on creative accounting rather than conducting detailed forensic analysis but we explain the tools short sellers employ to detect fraud and some of the techniques we used at hedge funds to identify short opportunities.
Customers are astute and well-practised in researching and seeking information, solutions and added value in the minimum number of clicks online. There's only so much time they're willing to spend carrying on clicking. This mentality isn't just restricted to the world of B2C. In our increasingly hectic world, where information is expected to be available instantly, it applies just as much to B2B. In this workshop, we look at how putting yourself in the shoes of your customer and mapping their decision-making and buying journey is critical to ensuring that you provide what they perceive as fast solutions and added value. You will learn all about the three pillars for creating competitive brand experiences: Customer engagement planning puts you firmly in the shoes of your customer, helping you to build meaningful marketing communications delivered through the right resources at the right time to inspire your customers to engage with you. This programme will help participants to: Understand the evolution of the customer buying journey Map a customer buying journey for your brand or solutions Understand the customer micro-moments and signals indicating interest and buying intent, both online and offline Apply the psychology of branding to build marketing communications with impact Develop sales and marketing content that differentiates your brand(s) from the competition by demonstrating unique value and how you can meet your customer's needs 1 The evolution of the customer journey Understand how the use of mobile has had an impact on the customer buying journey where today's customers can research and compare products and solutions whenever and wherever they like, making the purchase journey even less linear Explore how marketers are adapting to this new customer behaviour and drawing upon various strategies to win the hearts and minds of their audiences 2 The See-Think-Do-Care framework Explore the many different frameworks used to track the customer journey Understand and apply the modern marketing model, where the internet has enabled the customer to hop between multiple touchpoints before making a purchase decision 3 Customer micro-moments and signals in their buying journey Understand the online and offline moments when customers seek information to research and make buying decisions Apply this understanding to build a marketing communication plan to reach customers at all stages of their buying journey 4 The role of branding in the customer journey Explore the psychology of branding Learn how to ensure your branding is relevant to your target customer needs Bring together your brand value and story to achieve brand loyalty 5 The Why-How-What framework Apply a systematic approach to build a successful and compelling brand Understand how starting with 'why' will help build your brand purpose Apply the content marketing matrix to communicate your brand's value Apply the hero-help-hub model to build engaging content marketing Actionable outcomes We will use your brand examples to provide opportunities for practice: You will learn and reflect on best practice examples of customer engagement You will discover your brand value, purpose and the 'sweet spot' to drive engagement with your customers You will create a customer engagement plan that can be implemented immediately within your business You will receive immediate feedback on your customer engagement plan You will have the opportunity to share common issues and solutions with your colleagues in the group
EFT Tapping Course NE38 7SA – Your Level 1 EFT Workshop – FREE 6 months email support – Fully Experiential Class
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R&D work is often carried out in entrepreneurial companies with the aim of developing solutions to scientific or technological problems for a wide range of customers. Projects can include longer term 'frontiers of science' research, medium term product development/manufacturing or more immediate troubleshooting or contract research assignments. In all these contexts, the ability to create innovative solutions in a timely and cost-effective manner is the essence of successful R&D. Whilst R&D groups typically excel in technical expertise, those involved often recognise that there is scope for improving the way that projects are managed. The aim of this training programme is to address this need whilst ensuring that the creative, entrepreneurial spirit that is fundamental to good R&D continues to flourish. MODULE 1: Creating the foundations for success Off-line video tutorials and exercises Total time ~ 1 - 1.5 hours Video 1: Making the most of project management in R&D Characterising R&D projects Applying project management to R&D work Exploiting the potential of project management in R&D Video 2: Promoting success in R&D project management Modelling successful project management Evaluating performance and promoting success The role and skills of the project manager/leader MODULE 2: Initiating and defining R&D projects Live interactive sessions (via Zoom): Session 1: 10:00 - 12:00 Session 2: 14:00 - 15:30 Session 1: Selecting and initiating projects Recognising worthwhile opportunities; initiating projects Identifying stakeholders and their goals Characterising and engaging stakeholders Session 2: Defining goals and agreeing deliverables Establishing the full scope of the project Clarifying and prioritising project deliverables Defining and agreeing deliverable specifications MODULE 3: Planning R&D projects Live interactive sessions (via Zoom): Session 1: 10:00 - 12:00 Session 2: 14:00 - 15:30 Session 1: Identifying and organising activities Creating effective plans; avoiding planning pitfalls Identifying tasks and assigning responsibilities Sequencing tasks and estimating durations Session 2: Developing the timeline and resource plan Identifying the 'critical path'; creating a resource plan Dealing with estimating uncertainty Accelerating the programme MODULE 4: Leadership and teamwork in R&D projects Off-line video tutorials and exercises Total time ~ 1 - 1.5 hours Video 1: Working effectively in project teams Building teamwork in contemporary organisations Recognising each other's skills; building synergy Building good working relationships; handling conflict Video 2: The role of the R&D project team leader Building teamwork: the role of leadership Creating an effective team culture Delegating work and motivating team members MODULE 5: Managing uncertainty in R&D projects Live interactive sessions (via Zoom): Session 1: 10:00 - 12:00 Session 2: 14:00 - 15:30 Session 1: Characterising uncertainty; identifying risks Exploring uncertainty; applying risk management Focusing the risk management process Identifying and defining risk events Session 2: Managing and controlling risks to the project Evaluating risk events Selecting between risk strategies; setting contingencies Updating and controlling exposure to risk MODULE 6: Implementing and controlling R&D projects Live interactive sessions (via Zoom): Session 1: 10:00 - 12:00 Session 2: 14:00 - 15:30 Session 1: Initiating assignments and managing changes Creating a pro-active implementation and control culture Establishing effective implementation and control procedures Assigning work and managing changes Session 2: Monitoring, managing and developing performance Adopting meaningful monitoring techniques Responding to problems; building performance Managing and controlling multiple project assignments
To increase your awareness and understanding of what safeguarding children means, in order to increase your confidence to enable you to make a positive contribution towards the process.
Chairing or facilitating a panel discussion is a particular skill. When many experts and specialists in their field are asked to do this, they discover that it is not as easy as they imagined. Pitching and introducing the session, involving everyone, promoting audience engagement, dealing with difficult panellists and ending the discussion can all be a challenge for inexperienced facilitators. Our panel facilitation training workshop focuses on providing delegates with the techniques and confidence they need to chair panel debates effectively. It is delivered by BBC presenter Martine Croxall and is highly interactive, blending theory with practical exercises. During the course, you will learn: the best way to prepare, including audience analysis and research how to pitch a panel how to introduce a panel how to involve everyone in the discussion the best way to promote audience engagement how to deal with difficult panellists how to end a discussion Each delegate will have the chance to chair a panel discussion, with the other delegates and Martine playing different roles as panellists.
Overview This five-day workshop provides a detailed review of significant IFRS requirements for the upstream oil and gas sector, including regulatory reporting and the diverse accounting practices that arise from the many commercial and contracting arrangements which are unique to it. It includes coverage of IFRSs, hands-on case studies, examples, exercises, and benefits from the interactive participation of the attendees. The program includes the latest pronouncements, and participants are brought up-to-date on all topics. In addition, participants are provided with information to assist them in researching accounting issues and monitoring future changes.
Overview Objectives Define brands and understand the opportunities and challenges facing them in highly competitive business landscapes Plan and craft a powerful brand positioning statement that reflects the brand's promise and the expectations of their most valued customers Build a strategic brand and track its growth and sustainability using researched processes Explore the elements of brand equity and the constituents of brand identity to build consistent and sustainable brands Identify various brand strategies to come up with sound actions aligned with the status of existing and new markets and products Master the process for conducting a full brand audit to evaluate brand performance and take remedial actions
About this Training Course Seismic interpretation requires an understanding of structural development and its interrelation with the stratigraphic system. Bias and misunderstanding have unfortunately resulted in countless dry holes. So go beyond tracing horizons and understand their context within the structural system by extracting key information from seismic surveys and other datasets. In this 5 full-day training course, participants will learn a variety of modern structural concepts and techniques and their role in the interpretation of seismic data. Using an applied 'hands-on' approach, participants will be exposed to a diversity of worldwide case examples with complementary exercises - both of an individual and group nature. The course is designed from an applied standpoint, with numerous examples and hands-on exercises from the petroleum industry. This course can also be offered through Virtual Instructor Led Training (VILT) format. Training Objectives By the end of this course, the participants will be able to: Go beyond tracing horizons and marking faults and truly understand the structural and stratigraphic system. Understand the role of tectonics and deformation in the formation of various types and orientations of geologic structures. Understand the interaction of the structural system with the stratigraphic and sedimentologic environment for better prediction of reservoir formation. Integrate data from the large seismic scale to subseismic scale, including seismic anisotropy, to understand better the overall petroleum system. Learn about the common pitfalls of interpretation. Target Audience This course is intended for geologists, geophysicists, reservoir engineers, and exploration/production managers. Course Level Intermediate Trainer Your expert course leader received his B.S. and M.S. degrees in Geology from the now University of Louisiana-Lafayette in 1989 and 1990 respectively, and his Ph.D. as a National Science Foundation fellow at Baylor University, Waco, Texas, in 1993. From 1994 - 1996, he studied planetary tectonics as a NASA-funded postdoctoral fellow at Southern Methodist University. In 1996, he returned to UL-Lafayette, where he was awarded in 1997 the Hensarling-Chapman Endowed Professorship in Geology. He began independent consulting activities in 1991, and in 2001, he left academia for full-time consulting for clients ranging from one-man shops to supermajors. He rejoined UL-Lafayette as an adjunct professor from 2011 - 2018. He is an active researcher, receiving several million dollars in grants from federal, state, and industry sources, presenting numerous talks, including a 2019 AAPG Levorsen award, and publishing on a diversity of geoscience topics, including a Grover E. Murray Best Published Paper award in 2017. He is co-author of the inaugural GCAGS/GCSSEPM Transactions Best Student Paper award in 2018. He served as the GCAGS Publisher since 2006 and in various GCAGS/GCSSEPM Transactions editing capacities since 2006, including the 2014 and 2017 - 2022 Editor (named Permanent Transactions Editor in 2017), and Managing Editor since 2011, receiving a GCAGS Distinguished Service Award in 2018. He served as the General Chair for GeoGulf 2020 (70th GCAGS/GCSSEPM Convention), the 1st hybrid geoscience conference in the world. He is a Past President of the Lafayette Geological Society and served as its Editor and Publisher from 2002 - 2018. In 2018, he founded the Willis School of Applied Geoscience, reformulating decades of industry-training experience to provide alternative opportunities for graduate-level education. In 2020, he received an Honorary Membership from GCSSEPM. He also joined the LSU faculty as an adjunct professor in 2020. In 2021, he co-founded the Society of Applied Geoscientists and Engineers, serving as its President, General Chair for the SAGE 2022 Convention & Exposition, and Vice-Chair for the Benghazi International Geoscience & Engineering Conference 2022 (BIGEC 2022). POST TRAINING COACHING SUPPORT (OPTIONAL) To further optimise your learning experience from our courses, we also offer individualized 'One to One' coaching support for 2 hours post training. We can help improve your competence in your chosen area of interest, based on your learning needs and available hours. This is a great opportunity to improve your capability and confidence in a particular area of expertise. It will be delivered over a secure video conference call by one of our senior trainers. They will work with you to create a tailor-made coaching program that will help you achieve your goals faster. Request for further information about post training coaching support and fees applicable for this. Accreditions And Affliations