About Course Unlock key insights with our comprehensive guide to market research - propel your business towards unprecedented growth Our immersive online course on Market Research provides a comprehensive exploration into the intricate art and science of understanding consumer behaviour, trends, and market dynamics. Do you want to grow your business and take it to new heights? Achieving sustainable growth requires a deep understanding of your target audience and a keen awareness of industry trends. This marketing course equips you with the knowledge and skills required to understand your target customers and their needs. We start with a brief history and definition of 'market research' before we lay out the six steps of the market research process. This course examines the classifications of market research and explains how to identify research problems to set up the market research process. We show you how to develop and design a market research approach. We also trace the relationship between market problems and research design by distinguishing between exploratory, descriptive and causal research. The course goes over data analysis techniques and discusses how to deliver effective presentations of research findings to facilitate analysis and discussion. We cover qualitative and quantitative market research methods and provide examples to help you with questionnaire design with examples of open- and closed-end questions. We demonstrate data analysis techniques to help you leverage your research findings to make better business decisions. Finally, the course explains how to communicate research results while adhering to market research ethics. This course has no prerequisites and suits anyone interested in business and marketing. It is particularly useful for small business owners, entrepreneurs and marketers and helps you to create focused marketing campaigns that connect with your audience to boost customer engagement, brand loyalty and business success. Sign up to learn how to conduct market research that lets you understand consumer behaviour, spot gaps in the market and grow your business. Whether you're a budding marketer, a business owner, or a student of the commerce field, this course offers a comprehensive and practical guide to mastering market research. Enroll now to gain the knowledge and skills that can help shape business strategies, influence product development, and drive business success. What Will You Learn? Discuss the importance of market research in supporting marketing decision-making Identify the factors that influence the decision to conduct market research Outline the key components of a market research proposal Discuss the significance of problem identification in marketing research Analyse the key characteristics and advantages of qualitative research Recognise the factors that affect the sample size and accuracy in quantitative research Identify the key components and goals of a questionnaire Explain the importance of data validation and quality control Summarise the significance of the report and presentation as key components of marketing research Discuss the ethical principles of research methodology and the importance of integrity in market research Course Content Introduction to Market Research Introduction to Market Research The Market Research Process The Market Research Process Market Research Design Market Research Design Defining the Problem & Developing Research Approach Defining the Problem & Developing Research Approach Qualitative Market Research Qualitative Market Research Quantitative Market Research Quantitative Market Research Questionnaire Design Questionnaire Design Data Analysis Data Analysis Communicating Research Results Communicating Research Results Research Ethics Research Ethics Conclusion Conclusion A course by Xpert Learning Audience Marketers Current and aspiring product managers Business executives Consultants Entrepreneurs
The course 'How to Write an Effective Research Paper' covers fundamental concepts of research, the scientific method, legal research, and the process of writing a research paper. Students will learn how to plan, organize, and execute their research effectively to produce high-quality academic papers. Learning Outcomes: Understand the fundamental concepts of research and the scientific method for conducting academic studies. Learn legal research techniques and how to structure a research paper, including creating an abstract, table of contents, and working hypothesis. Develop effective strategies for planning the research process, reading relevant materials, using index cards, and writing a well-structured research paper. Why buy this How to Write an Effective Research Paper? Unlimited access to the course for forever Digital Certificate, Transcript, student ID all included in the price Absolutely no hidden fees Directly receive CPD accredited qualifications after course completion Receive one to one assistance on every weekday from professionals Immediately receive the PDF certificate after passing Receive the original copies of your certificate and transcript on the next working day Easily learn the skills and knowledge from the comfort of your home Certification After studying the course materials of the How to Write an Effective Research Paper there will be a written assignment test which you can take either during or at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £5.99. Original Hard Copy certificates need to be ordered at an additional cost of £9.60. Who is this course for? This How to Write an Effective Research Paper course is ideal for Students Recent graduates Job Seekers Anyone interested in this topic People already working in the relevant fields and want to polish their knowledge and skill. Prerequisites This How to Write an Effective Research Paper does not require you to have any prior qualifications or experience. You can just enrol and start learning.This How to Write an Effective Research Paper was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Career path As this course comes with multiple courses included as bonus, you will be able to pursue multiple occupations. This How to Write an Effective Research Paper is a great way for you to gain multiple skills from the comfort of your home. Course Curriculum Fundamental concepts Introduction 00:03:00 What is Research 00:05:00 The Scientific Method 00:05:00 Research and Writing Legal Research 00:23:00 Demo: How does an abstract look like 00:12:00 How long should it take?: Planning the timescale 00:03:00 Table of Contents: A working hypothesis 00:08:00 Getting to work Where to start?: Reading or Writing 00:02:00 Parting tip: Index Cards 00:06:00 Writing the paper 00:06:00 Assignment Assignment - How to Write an Effective Research Paper 00:00:00
The course covers research design principles and all main quantitative evaluation methods: randomised experiments, instrumental variables, sharp and fuzzy regression discontinuity designs, regression methods, matching methods and longitudinal methods (before-after, difference-in-differences and synthetic controls).
This module aims to develop knowledge from research activities to gain an understanding of international trade using Marketing , Social Media and how AI plays a role in International Marketing
Course Overview Do you want to know how to rank higher on Google and drive maximum traffic to your website? Are you an aspiring marketing professional or looking to start your own blog? If you answered yes to any of these, then this is the course for you. This SEO Keyword Research Course will take you from a beginner to expert in SEO optimisation in no time. It covers everything you need to know to create winning marketing content, drive audience engagement, and outrank your competitors, with step-by-step guidance on how to use key keyword analysis tools such as Moz and SEMrush. You will learn when and how to use long term and short term keywords, how to conduct competition analysis, determine commercial intent with your keywords, and much more. By the end of the course, you will have an excellent understanding of the types of keywords your target market is using, and how to utilise these words and phrases to boost your website or blog's performance effectively. Generate maximum traffic to your web pages with engaging, SEO-optimised content! What You Will Learn In this Keyword Research Training Course, you will learn how to conduct advanced keyword research to attract more visitors to your web pages and stay one step ahead of your competitors. It is ideal for marketing professionals, copywriters, professional bloggers, and small business owners who want to gain expertise in keyword implementation. Why is Keyword Research Important? Longterm VS Short Term Keywords Keyword Research Tools Determining Commercial Intent How to Conduct Competition Analysis A Guide to Using SEMrush, Moz & Majestic Tips for Creating Winning Marketing Content An Overview of the 4 Types of Keywords Understanding Your Competitors Understanding Your Target Market Why You Should Choose This Course From iStudy Study at your own pace Full Tutor support on weekdays (Monday - Friday) Fully compatible with any device Free Printable PDF Certificate immediately after completion No prior qualifications are needed to take this course No hidden fees or exam charges CPD Qualification Standards and IAO accredited Efficient exam system, assessment, and instant results Our customer support team is always ready to help you Gain professional skills and better earning potential Certification After completing the course you'll receive a free printable CPD accredited PDF certificate. Hard Copy certificate is also available, and you can get one for just £9! Accreditation This course is accredited by Continuing Professional Development (CPD). It is a recognised independent accreditation service. Enrol today and learn something new with iStudy. You'll find a full breakdown of the course curriculum down below, take a look and see just how much this course offers. We're sure you'll be satisfied with this course.
The course covers research design principles and all main quantitative evaluation methods: randomised experiments, instrumental variables, sharp and fuzzy regression discontinuity designs, regression methods, matching methods and longitudinal methods (before-after, difference-in-differences and synthetic controls).
Keyword research is one of the initial moves in any marketing campaign. It becomes difficult for web users to find your website without keyword research. So, it is quite crucial to choose the right keywords and link them to your site in the correct places for ensuring appropriate search engine optimisation. In this Keyword Research Certificate Course for SEO course, you will learn to get on the page using the search engines along with Google, Yahoo, and Bing. Each step-by-step arranged modules will equip you with the actions required to perform the proper research and find keywords that web-users exactly are looking for on Google. Why choose this course Earn an e-certificate upon successful completion. Accessible, informative modules taught by expert instructors Study in your own time, at your own pace, through your computer tablet or mobile device Benefit from instant feedback through mock exams and multiple-choice assessments Get 24/7 help or advice from our email and live chat teams Full Tutor Support on Weekdays Course Design The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace. You are taught through a combination of Video lessons Online study materials Mock exams Multiple-choice assessment Certification After the successful completion of the final assessment, you will receive a CPD-accredited certificate of achievement. The PDF certificate is for £9.99, and it will be sent to you immediately after through e-mail. You can get the hard copy for £15.99, which will reach your doorsteps by post. Course Content Introduction To The Course What To Expect In This Course How To Do Keyword Research For SEO & Ranking On Google 00:02:00 Why Is Keyword Research Important? 00:03:00 Introduction - Doug Cunnington 00:01:00 Keyword Research Tools Introduction To The Google Adwords Keyword Planner 00:01:00 Searching For New Keyword And Ad Group Ideas 00:04:00 Getting Search Volume For a List Of Keywords 00:02:00 Multiplying Keyword Lists To Get New Keyword Ideas 00:01:00 Comparing Keyword Tools Introduction To Long Tail Pro 00:02:00 Using Long Tail Pro 00:07:00 LongTailPro Vs. Google keyword Planner 00:02:00 Using Long Tail Keywords What Are Long Tail Keywords? 00:01:00 Using The Google Results Page 00:02:00 Using Google Webmaster Tools For Existing Keywords You Can Optimize 00:02:00 Using Google Trends 00:07:00 Using Google Correlate 00:06:00 Other Sites To Use For Long Tail Research Soovle 00:02:00 UberSuggest 00:04:00 Keyword Tool 00:02:00 Quora 00:03:00 Keyword Xtreme 00:03:00 Determining Commercial Intent Is The Searcher Going To Buy Something? 00:02:00 Understanding The 4 Types Of Keywords 00:04:00 Looking At The Adwords Suggested Bid 00:05:00 Competition Analysis The Moz Toolbar 00:05:00 Majestic Backlink Analyzer 00:07:00 SEMRush 00:05:00 AHREFS Site Explorer 00:06:00 Examples of Good Low Competition Sites 00:06:00 Case Study - A Perfect Long Tail Keyword Generating Revenue A Perfect Example Of a Long Tail Keyword Article Generating Traffic 00:09:00 Conclusion To The Course Concluding The Course How To Do Keyword Research For SEO & Ranking On Google 00:03:00 Bonus: My Success With Freelancing on UpWork 00:03:00 Order your Certificates & Transcripts Order your Certificates & Transcripts 00:00:00 Frequently Asked Questions Are there any prerequisites for taking the course? There are no specific prerequisites for this course, nor are there any formal entry requirements. All you need is an internet connection, a good understanding of English and a passion for learning for this course. Can I access the course at any time, or is there a set schedule? You have the flexibility to access the course at any time that suits your schedule. Our courses are self-paced, allowing you to study at your own pace and convenience. How long will I have access to the course? For this course, you will have access to the course materials for 1 year only. This means you can review the content as often as you like within the year, even after you've completed the course. However, if you buy Lifetime Access for the course, you will be able to access the course for a lifetime. Is there a certificate of completion provided after completing the course? Yes, upon successfully completing the course, you will receive a certificate of completion. This certificate can be a valuable addition to your professional portfolio and can be shared on your various social networks. Can I switch courses or get a refund if I'm not satisfied with the course? We want you to have a positive learning experience. If you're not satisfied with the course, you can request a course transfer or refund within 14 days of the initial purchase. How do I track my progress in the course? Our platform provides tracking tools and progress indicators for each course. You can monitor your progress, completed lessons, and assessments through your learner dashboard for the course. What if I have technical issues or difficulties with the course? If you encounter technical issues or content-related difficulties with the course, our support team is available to assist you. You can reach out to them for prompt resolution.
This one-day course introduces the field of user experience and provides an excellent entry point to our other specialised training courses. UX processes and practices have become a central component of product design, service design and web design.
Description: Rank your website with proper keyword research. Keyword research is the first step of doing SEO. Proper keyword research can help you to rank your site on Google. The Keyword Research Certificate Course for SEO course is for the people who want to learn the tricks for finding the profitable keywords. The course starts with the importance of keyword research and introduces you to the advanced keyword research tools such as Long Tail Pro, SEMrush, Majestic, Ahrefs and Moz. You will learn the procedures for getting profitable long tail keywords. You will also learn to do competitor analysis. Finally, the course illustrates and explained the benefits of using long tail keywords for generating revenue. Assessment: At the end of the course, you will be required to sit for an online MCQ test. Your test will be assessed automatically and immediately. You will instantly know whether you have been successful or not. Before sitting for your final exam you will have the opportunity to test your proficiency with a mock exam. Certification: After completing and passing the course successfully, you will be able to obtain an Accredited Certificate of Achievement. Certificates can be obtained either in hard copy at a cost of £39 or in PDF format at a cost of £24. Who is this Course for? Keyword Research Certificate Course for SEO is certified by CPD Qualifications Standards and CiQ. This makes it perfect for anyone trying to learn potential professional skills. As there is no experience and qualification required for this course, it is available for all students from any academic background. Requirements Our Keyword Research Certificate Course for SEO is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Career Path After completing this course you will be able to build up accurate knowledge and skills with proper confidence to enrich yourself and brighten up your career in the relevant job market. Introduction To The Course What To Expect In This Course How To Do Keyword Research For SEO & Ranking On Google 00:02:00 Why Is Keyword Research Important? 00:03:00 Introduction - Doug Cunnington 00:01:00 Keyword Research Tools Introduction To The Google Adwords Keyword Planner 00:01:00 Searching For New Keyword And Ad Group Ideas 00:04:00 Getting Search Volume For a List Of Keywords 00:02:00 Multiplying Keyword Lists To Get New Keyword Ideas 00:01:00 Comparing Keyword Tools Introduction To Long Tail Pro 00:02:00 Using Long Tail Pro 00:07:00 LongTailPro Vs. Google keyword Planner 00:02:00 Using Long Tail Keywords What Are Long Tail Keywords? 00:01:00 Using The Google Results Page 00:02:00 Using Google Webmaster Tools For Existing Keywords You Can Optimize 00:02:00 Using Google Trends 00:07:00 Using Google Correlate 00:06:00 Other Sites To Use For Long Tail Research Soovle 00:02:00 UberSuggest 00:04:00 Keyword Tool 00:02:00 Quora 00:03:00 Keyword Xtreme 00:03:00 Determining Commercial Intent Is The Searcher Going To Buy Something? 00:02:00 Understanding The 4 Types Of Keywords 00:04:00 Looking At The Adwords Suggested Bid 00:05:00 Competition Analysis The Moz Toolbar 00:05:00 Majestic Backlink Analyzer 00:07:00 SEMRush 00:05:00 AHREFS Site Explorer 00:06:00 Examples of Good Low Competition Sites 00:06:00 Case Study - A Perfect Long Tail Keyword Generating Revenue A Perfect Example Of a Long Tail Keyword Article Generating Traffic 00:09:00 Conclusion To The Course Concluding The Course How To Do Keyword Research For SEO & Ranking On Google 00:03:00 Bonus: My Success With Freelancing on UpWork 00:03:00 Order Your Certificate and Transcript Order Your Certificates and Transcripts 00:00:00
Register on the Learn with Case Study - Market Research today and build the experience, skills and knowledge you need to enhance your professional development and work towards your dream job. Study this course through online learning and take the first steps towards a long-term career. The course consists of a number of easy to digest, in-depth modules, designed to provide you with a detailed, expert level of knowledge. Learn through a mixture of instructional video lessons and online study materials. Receive online tutor support as you study the course, to ensure you are supported every step of the way. Get a digital certificate as proof of your course completion. The Learn with Case Study - Market Research is incredibly great value and allows you to study at your own pace. Access the course modules from any internet-enabled device, including computers, tablet, and smartphones. The course is designed to increase your employability and equip you with everything you need to be a success. Enrol on the now and start learning instantly! What You Get With The Learn with Case Study - Market Research Receive a e-certificate upon successful completion of the course Get taught by experienced, professional instructors Study at a time and pace that suits your learning style Get instant feedback on assessments 24/7 help and advice via email or live chat Get full tutor support on weekdays (Monday to Friday) Course Design The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace. You are taught through a combination of Online study materials Certification Upon successful completion of the course, you will be able to obtain your course completion e-certificate free of cost. Print copy by post is also available at an additional cost of £9.99 and PDF Certificate at £4.99. Who Is This Course For: The course is ideal for those who already work in this sector or are an aspiring professional. This course is designed to enhance your expertise and boost your CV. Learn key skills and gain a professional qualification to prove your newly-acquired knowledge. Requirements: The online training is open to all students and has no formal entry requirements. To study the Learn with Case Study - Market Research, all your need is a passion for learning, a good understanding of English, numeracy, and IT skills. You must also be over the age of 16. Course Content Section 01: Introduction Intro to Case Study 2 00:05:00 Section 02: Case Study Definition 00:12:00 Company Overview 00:07:00 Company Vision and Mission Statement 00:07:00 IRIC Mileposts 00:09:00 Company Product Portfolio 00:06:00 Company Financial Performance 00:02:00 Objective 00:06:00 Key Observations 00:07:00 Market Research Strategy 00:04:00 Pre Market Research Ethos 00:03:00 Geo Assessment Profile 00:13:00 Market Research Audit 00:08:00 PESTLE Analysis 00:09:00 Market Analysis 00:10:00 Market Segmentation 00:09:00 Market Segmentation Continue 00:09:00 SWOT Analysis 00:07:00 Market REsearch Architecture 00:04:00 Market REsearch Architecture 00:04:00 Market Research Process Continue 00:09:00 Report Structure and Course Contents 00:06:00 Evaluation and Course Correction 00:03:00 Objective Realization and Impact Analysis 00:05:00 Frequently Asked Questions Are there any prerequisites for taking the course? There are no specific prerequisites for this course, nor are there any formal entry requirements. All you need is an internet connection, a good understanding of English and a passion for learning for this course. Can I access the course at any time, or is there a set schedule? You have the flexibility to access the course at any time that suits your schedule. Our courses are self-paced, allowing you to study at your own pace and convenience. How long will I have access to the course? For this course, you will have access to the course materials for 1 year only. This means you can review the content as often as you like within the year, even after you've completed the course. However, if you buy Lifetime Access for the course, you will be able to access the course for a lifetime. Is there a certificate of completion provided after completing the course? Yes, upon successfully completing the course, you will receive a certificate of completion. This certificate can be a valuable addition to your professional portfolio and can be shared on your various social networks. Can I switch courses or get a refund if I'm not satisfied with the course? We want you to have a positive learning experience. If you're not satisfied with the course, you can request a course transfer or refund within 14 days of the initial purchase. How do I track my progress in the course? Our platform provides tracking tools and progress indicators for each course. You can monitor your progress, completed lessons, and assessments through your learner dashboard for the course. What if I have technical issues or difficulties with the course? If you encounter technical issues or content-related difficulties with the course, our support team is available to assist you. You can reach out to them for prompt resolution.