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Unlock the secrets of global economies and financial systems with our Applied Economics course. Dive deep into the fascinating world of economics, starting with the fundamental concepts of microeconomics and macroeconomics. Explore how economic policies shape nations, tackle natural market failures, and navigate the complexities of exchange rates and trade barriers. Discover the various sub-branches of economics and develop a comprehensive understanding of the forces that drive our world. Whether you're a student eager to grasp economic principles or a professional looking to expand your knowledge, this course offers valuable insights into the economic forces that shape our lives. Learning Outcomes Master the core principles of microeconomics and macroeconomics. Understand the impact of economic policies and how they address market failures. Navigate the intricacies of exchange rates and trade barriers in the global market. Explore various sub-branches of economics, from behavioral economics to environmental economics. Develop a strong foundation in economic analysis and critical thinking. Why choose this Applied Economics course? Unlimited access to the course for a lifetime. Opportunity to earn a certificate accredited by the CPD Quality Standards and CIQ after completing this course. Structured lesson planning in line with industry standards. Immerse yourself in innovative and captivating course materials and activities. Assessments designed to evaluate advanced cognitive abilities and skill proficiency. Flexibility to complete the Course at your own pace, on your own schedule. Receive full tutor support throughout the week, from Monday to Friday, to enhance your learning experience. Unlock career resources for CV improvement, interview readiness, and job success. Who is this Applied Economics course for? Students pursuing degrees in economics and related fields. Professionals in finance, business, or government roles. Individuals interested in understanding global economic forces. Entrepreneurs and business owners seeking economic insights. Anyone curious about how economics shapes our world. Career path Economist: £25,000 - £90,000 Financial Analyst: £30,000 - £60,000 Policy Analyst: £25,000 - £50,000 Market Research Analyst: £22,000 - £45,000 Economic Consultant: £30,000 - £70,000 Business Development Manager: £30,000 - £70,000 Prerequisites This Applied Economics does not require you to have any prior qualifications or experience. You can just enrol and start learning.This Applied Economics was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Certification After studying the course materials, there will be a written assignment test which you can take at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £4.99 Original Hard Copy certificates need to be ordered at an additional cost of £8. Course Curriculum Module 01: General Concepts and Microeconomics Definition of 'Economy' and 'Economics' 00:04:00 Economics - Theoretical Foundations 00:01:00 Macro and Microeconomics 00:01:00 Microeconomics / Demand and Supply Analysis 00:03:00 The Law and Time of Supply 00:01:00 Equilibrium 00:01:00 Disequilibrium 00:02:00 Elasticity and Market Efficiency 00:02:00 Elasticity 00:03:00 Factors Affecting Demand Elasticity 00:02:00 Total and Marginal Revenue 00:03:00 Market Structure / Competitive Market 00:03:00 Monopoly 00:05:00 Monopoly and Efficient and Monopolistic Competition 00:03:00 Oligopoly and Monopoly 00:05:00 Monopsony in the Real World 00:01:00 Module 02: Macroeconomics Macroeconomics vs Microeconomics 00:03:00 Aggregated Demand and Supply, and GDP 00:03:00 Gross Domestic Product (GDP) 00:03:00 Economic Growth 00:02:00 Employment and Inflation 00:03:00 Full Employment and Underemployment 00:03:00 Natural Rate of Unemployment 00:03:00 Inflation 00:03:00 Deflation 00:03:00 Module 03: Economic Policies and Natural Market Failure Economic Policies 00:03:00 The Transition of Monetary Policy to the Economy 00:03:00 The Relationship between the Bank and the Government 00:02:00 Fiscal Policy 00:01:00 The Basics of Fiscal Policy 00:05:00 What does Fiscal Policy Affect? 00:01:00 Source of Market Failure 00:03:00 Externalities 00:02:00 Structural Market Failure 00:02:00 Information Asymmetry 00:03:00 Module 04: Exchange Rates and Trade Barriers Exchange Rate and Trade Barriers 00:03:00 Interest Rates 00:02:00 Components of Interest Rates 00:03:00 Trade Barriers 00:02:00 Tariffs 00:02:00 Taxation 00:03:00 Deadweight Loss 00:01:00 Module 05: Sub-Branches of Economics Financial Economics 00:02:00 International Economics 00:02:00 Transaction Cost 00:03:00 Labour Economics 00:02:00 Environmental Economics 00:02:00 Energy Economics 00:01:00 Assignment Assignment - Applied Economics 00:00:00
This course provides a comprehensive insight into becoming a successful social media influencer. Covering modules from understanding influencer impact on consumer behavior and content creation strategies, to authentic engagement and niche establishment, participants will gain the skills to optimize their social media presence and influence. Learning Outcomes: Understand the dynamics of social media influencing and its effects on consumer purchasing behaviors. Create and curate various types of consistent and engaging content tailored for target audiences. Identify effective methods to discover and connect with their specific target audience. Cultivate authenticity in their online presence to foster genuine relationships with followers. Generate valuable content that resonates with and adds value to their followers' interests. Define and establish a niche market that aligns with their expertise and audience preferences. Apply optimization techniques to enhance their social media platforms for greater reach and impact. Develop a strategic approach to manage and sustain their influence over time. Why buy this Social Media Influencer? Unlimited access to the course for forever Digital Certificate, Transcript, student ID all included in the price Absolutely no hidden fees Directly receive CPD accredited qualifications after course completion Receive one to one assistance on every weekday from professionals Immediately receive the PDF certificate after passing Receive the original copies of your certificate and transcript on the next working day Easily learn the skills and knowledge from the comfort of your home Certification After studying the course materials of the Social Media Influencer you will be able to take the MCQ test that will assess your knowledge. After successfully passing the test you will be able to claim the pdf certificate for £5.99. Original Hard Copy certificates need to be ordered at an additional cost of £9.60. Who is this course for? This Social Media Influencer course is ideal for Individuals aspiring to become social media influencers across various industries. Marketing and communication professionals aiming to understand influencer dynamics. Content creators seeking to enhance their reach and impact on social media. Entrepreneurs looking to leverage influencer strategies for their business growth. Prerequisites This Social Media Influencer was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Career path Micro-Influencer: £10,000 - £40,000 Niche Influencer: £30,000 - £60,000 Lifestyle Influencer: £40,000 - £80,000 Fashion/Beauty Influencer: £50,000 - £100,000 Top-Tier Influencer: £100,000+ Course Curriculum Module 01: Introduction Preview Of Course 00:04:00 Module 02: Social Media Influencer Influence Consumer Buying Habits Establish Your Niche Market 00:04:00 Optimize Your Social Media Platform 00:03:00 Ways to Find Your Target Audience 00:04:00 Create Relevant Valuable Content 00:04:00 Types of Content to Post on a Consistent Basis 00:03:00 Be Authentic 00:04:00 Module 03: Types of Content to Post on a Consistent Basis Content to Entertain 00:03:00 Content to Educate 00:03:00 Content to Inspire 00:03:00 Content to Convert 00:03:00 Tips for Constant Posting on Social Media 00:03:00 Module 04: Ways to Find Your Target Audience Conduct Market Research 00:03:00 Understand Purchase Path and Pain Points 00:03:00 Know your Existing Customers 00:04:00 Employ Multi-segment (differentiated) Marketing 00:03:00 Don't Cast a Net with a Broad Reach 00:03:00 Module 05: Be Authentic Authentic Photos 00:02:00 Cultivate an Attitude of Genuine Pleasure in other People's Pleasure 00:03:00 Be Clear About What You're Using Social Media For 00:04:00 Pair Self-Promotion with Expressing Gratitude to Others 00:04:00 Keep a Balance Between Personal Sharing and Sharing Interesting Things 00:03:00 Module 06: Create Relevant Valuable Content Be Authoritative 00:03:00 Be Informative and Comprehensive 00:05:00 Be Readable 00:03:00 Have a Point of View 00:03:00 Give Satisfaction 00:04:00 Module 07: Establish Your Niche Market Personal Care/Cosmetic Industry 00:04:00 Health and Wellness Industry 00:04:00 Consumer Goods 00:05:00 Technology Industry 00:04:00 Virtual Reality 00:03:00 Module 08: Optimize Your Social Media Platform How the Entertainment Industry Benefits from Social Media 00:04:00 How Real Estate is Influenced by Social Media 00:04:00 How Marketing is Influenced by Social Media 00:03:00 How Restaurants are Influenced by Social Media 00:05:00 How Education is Influenced by Social Media 00:04:00 Module 09: Conclusion Review Of Course 00:03:00 Assignment Assignment - Social Media Influencer 00:00:00
Description: Digital Marketing is now considered as one of the most effective and used marketing strategies, especially in this technology era. To be an established marketer, you need to learn both basic and advanced skills in digital marketing. You also need to learn to manage your reputation and your company's image. Through this course, you will learn the advanced skills, knowledge, and information about digital marketing. You will learn how to engage in internet research to be effective in digital marketing. Find out how to strategize to become effective in digital marketing in this course. Who is the course for? Employees of the business industry and other businessmen who want to learn how to become profitable through Digital Marketing. People who have an interest in Digital Marketing and how to effectively communicate and conduct promotions to their potential clients. Entry Requirement: This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Assessment: At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful. Before sitting for your final exam, you will have the opportunity to test your proficiency with a mock exam. Certification: After you have successfully passed the test, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hard copy at the cost of £39 or in PDF format at the cost of £24. PDF certificate's turnaround time is 24 hours, and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognised accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path: The Advanced Diploma in Digital Marketing Course will be useful and would be beneficial for every kind of occupations and careers like: Businessman Digital Manager Marketing and Promotions Specialist Marketing Manager Product Creator Sales Manager Sales and Promotions Specialist Social Media Manager Top Executive. Digital Marketing Sales and Marketing 00:30:00 How Internet Marketing Works 01:00:00 How To Make Money With Internet Marketing 01:00:00 What is Affiliate Marketing 00:30:00 Competition in Internet Marketing 00:30:00 Researching in Internet Marketing 01:00:00 Desperate Niches 00:30:00 Profitable Niches 00:30:00 Clickbank 00:30:00 What is Traffic? 00:30:00 Traffic vs. Relevance 00:30:00 Article Marketing 01:00:00 Paid forms of Traffic - 1 01:00:00 Paid forms of Traffic - 2 01:00:00 Search Engine Optimization 00:30:00 Search Engine Optimization 2 00:30:00 Best SEO Practice 02:00:00 Blogs - WordPress 01:00:00 Blogs - WordPress II 03:00:00 Email Marketing I 00:30:00 Email Marketing II 01:00:00 Internet Marketing Strategy I 01:00:00 Your own website vs free options online I 00:30:00 Your own website vs free options online II 01:00:00 Email Marketing Introduction to Email Marketing 00:30:00 Using Email Marketing Software 00:30:00 Building Email Lists by Quantity 00:30:00 Building Email Lists by Quality 00:30:00 Crafting an Email 01:00:00 Analyzing and Tracking Your Email Marketing Strategy 00:30:00 Social Media Marketing If You Fail to Plan,You Plan to Fail 00:30:00 Terminology and Jargon You Can't Live Without 00:30:00 Clearing Up Common Misconceptions 01:00:00 Recognizing Basic Plan Mechanics 00:15:00 How Do You Calculate Value On Cash And Point 00:15:00 Payout Transparency 00:15:00 Buy Back Policy 00:30:00 Breakaway 01:00:00 Infinity Bonuses & Blocking 00:30:00 Summary and Closing 00:15:00 Creating Your Facebook Fan Page 01:00:00 Setting Up Your List Building Machine 00:30:00 Integrate images 01:00:00 Final Tips 00:30:00 Facebook Marketing Basics Introduction to Facebook 00:15:00 Why You Should Care 00:15:00 Setting up a Facebook Page 00:30:00 How to Get More Likes for Your Facebook Page 00:30:00 Facebook Advertising 00:30:00 How Much Does Facebook Advertising Cost? 00:30:00 Marketing on Facebook 01:00:00 Create a Content Calendar 00:15:00 Understanding Edge Rank & the Art of Engagement 00:15:00 Twitter Marketing TWITTER FOR BUSINESS 00:15:00 TOP TWITTER TIPS 00:15:00 TWITTER IS 00:15:00 BUSINESS TERMS 00:15:00 WHY USE TWITTER FOR MARKETING 00:15:00 TWITTER MARKETING BASICS 01:00:00 TWITTER METRICS 00:30:00 YOUR BIO 00:15:00 WHEN TO TWEET 00:15:00 BUILDING YOUR COMMUNITY 00:15:00 GENERATING LEADS 00:15:00 REAL-TIME TWITTER MARKETING 00:15:00 ENGAGEMENT 00:15:00 TWETIQUETTE (TWEETING ETIQUETTE) 00:15:00 Instagram Marketing What is Instagram? 00:15:00 Instagram for Business 00:15:00 Instagram & Community 00:15:00 Mock Exam Mock Exam - Advanced Diploma in Digital Marketing 00:20:00 Final Exam Final Exam - Advanced Diploma in Digital Marketing 00:20:00
Description: Internet marketing is the process of advertising or promoting brand, products, or services online. It has been a prevalent marketing strategy since it is the easiest way to reach out to people worldwide. Learning how to do internet marketing will help to introduce your business to the public. If you want to know how to market effectively, then this is your chance to learn through this course. Learning through this is more efficient since we provide you everything you need about internet marketing so register now and start learning. Who is the course for? Employees of the business industry and other businessmen who want to learn how to advertise effectively with their customers and potential clients through internet marketing People who have an interest in internet marketing and how they can be effective marketers Entry Requirement: This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Assessment: At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful. Before sitting for your final exam, you will have the opportunity to test your proficiency with a mock exam. Certification: After you have successfully passed the test, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hard copy at the cost of £39 or in PDF format at the cost of £24. PDF certificate's turnaround time is 24 hours, and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognised accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path: The Advanced Diploma in Internet Marketing Course will be very beneficial and helpful, especially to: Businessmen Entrepreneur Marketing and Promotions Specialist Marketing Manager Sales Manager Sales and Promotions Specialist. Internet Marketing Basics What is Internet Marketing? 00:15:00 Creating an Internet Marketing Plan 00:15:00 Extending Your Influence 00:15:00 E-mail Marketing 00:15:00 Search Engine Optimization (SEO) 01:00:00 Advertising Online 00:15:00 Internet Marketing What Does Internet Marketing Really Mean and Who Can Do It? 00:30:00 Concepts of Web Traffic - Why Internet Marketing Cannot Do without It 00:30:00 Monetizing the Traffic 01:00:00 Concepts of E Commerce You Will Need 00:30:00 Blogging for Building Internet Marketing Traffic 01:00:00 Article Submissions to Bring in Internet Marketing Traffic 00:30:00 Internet Marketing and Social Networking 00:30:00 Making Your Internet Marketing Venture a Full-Fledged Home Business 00:30:00 Pros and Cons of Internet Marketing 00:30:00 Conclusion 00:15:00 Fundamentals of Internet Marketing Module One - Getting Started 01:30:00 Module Two - SWOT Analysis in Marketing 00:30:00 Module Three - Marketing Research 01:00:00 Module Four - Real Time Marketing 01:00:00 Module Five - Brand Management 01:00:00 Module Six - Social Media (I) 00:30:00 Module Seven - Social Media (II) 01:00:00 Module Eight - SEO Basics 01:00:00 Module Nine - Website Characteristics 01:00:00 Module Ten - Capturing Leads 01:00:00 Module Eleven - Campaign Characteristics 01:00:00 Module Twelve - Wrapping Up 00:30:00 Internet Marketing Fundamentals Course- Activities 00:00:00 Email Marketing Introduction to Email Marketing 00:30:00 Using Email Marketing Software 00:30:00 Building Email Lists by Quantity 00:30:00 Building Email Lists by Quality 00:30:00 Crafting an Email 01:00:00 Analyzing and Tracking Your Email Marketing Strategy 00:30:00 Facebook Marketing Basics Introduction to Facebook 00:15:00 Why You Should Care 00:15:00 Setting up a Facebook Page 00:30:00 How to Get More Likes for Your Facebook Page 00:30:00 Facebook Advertising 00:30:00 How Much Does Facebook Advertising Cost? 00:30:00 Marketing on Facebook 01:00:00 Create a Content Calendar 00:15:00 Understanding Edge Rank & the Art of Engagement 00:15:00 Twitter Marketing TWITTER FOR BUSINESS 00:15:00 TOP TWITTER TIPS 00:15:00 TWITTER IS 00:15:00 BUSINESS TERMS 00:15:00 WHY USE TWITTER FOR MARKETING 00:15:00 TWITTER MARKETING BASICS 01:00:00 TWITTER METRICS 00:30:00 YOUR BIO 00:15:00 WHEN TO TWEET 00:15:00 BUILDING YOUR COMMUNITY 00:15:00 GENERATING LEADS 00:15:00 REAL-TIME TWITTER MARKETING 00:15:00 ENGAGEMENT 00:15:00 TWETIQUETTE (TWEETING ETIQUETTE) 00:15:00 Instagram Marketing What is Instagram? 00:15:00 Instagram for Business 00:15:00 Instagram & Community 00:15:00 Internet Marketing Magnetism Alter Your Focal Point 01:00:00 Trust In Individuals 01:00:00 Celebrate Living 00:15:00 Jest At Yourself 00:30:00 Wrapping Up 00:30:00 Mock Exam Mock Exam - Advanced Diploma in Internet Marketing 00:20:00 Final Exam Final Exam - Advanced Diploma in Internet Marketing 00:20:00 Order Your Certificate and Transcript Order Your Certificates and Transcripts 00:00:00
0G51BG IBM Statistical Analysis Using IBM SPSS Statistics (V26)
By Nexus Human
Duration 2 Days 12 CPD hours This course is intended for IBM SPSS Statistics users who want to familiarize themselves with the statistical capabilities of IBM SPSS StatisticsBase. Anyone who wants to refresh their knowledge and statistical experience. Overview Introduction to statistical analysis Describing individual variables Testing hypotheses Testing hypotheses on individual variables Testing on the relationship between categorical variables Testing on the difference between two group means Testing on differences between more than two group means Testing on the relationship between scale variables Predicting a scale variable: Regression Introduction to Bayesian statistics Overview of multivariate procedures This course provides an application-oriented introduction to the statistical component of IBM SPSS Statistics. Students will review several statistical techniques and discuss situations in which they would use each technique, how to set up the analysis, and how to interpret the results. This includes a broad range of techniques for exploring and summarizing data, as well as investigating and testing relationships. Students will gain an understanding of when and why to use these various techniques and how to apply them with confidence, interpret their output, and graphically display the results. Introduction to statistical analysis Identify the steps in the research process Identify measurement levels Describing individual variables Chart individual variables Summarize individual variables Identify the normal distributionIdentify standardized scores Testing hypotheses Principles of statistical testing One-sided versus two-sided testingType I, type II errors and power Testing hypotheses on individual variables Identify population parameters and sample statistics Examine the distribution of the sample mean Test a hypothesis on the population mean Construct confidence intervals Tests on a single variable Testing on the relationship between categorical variables Chart the relationship Describe the relationship Test the hypothesis of independence Assumptions Identify differences between the groups Measure the strength of the association Testing on the difference between two group meansChart the relationship Describe the relationship Test the hypothesis of two equal group means Assumptions Testing on differences between more than two group means Chart the relationship Describe the relationship Test the hypothesis of all group means being equal Assumptions Identify differences between the group means Testing on the relationship between scale variables Chart the relationship Describe the relationship Test the hypothesis of independence Assumptions Treatment of missing values Predicting a scale variable: Regression Explain linear regression Identify unstandardized and standardized coefficients Assess the fit Examine residuals Include 0-1 independent variables Include categorical independent variables Introduction to Bayesian statistics Bayesian statistics and classical test theory The Bayesian approach Evaluate a null hypothesis Overview of Bayesian procedures in IBM SPSS Statistics Overview of multivariate procedures Overview of supervised models Overview of models to create natural groupings
Glossophobia, the fear of public speaking, is said to affect around 75% of the population. So if you suffer from panic and dread before speaking in public, you are not alone. However, with the right skills and research techniques, public speaking can be a breeze and something you'll enjoy doing! Great public speakers are not born, but they can be made! Practise is key to mastering a skill like public speaking, and the Public Speaking Complete Course covers every element of speaking in public. Help ensure you never fear a public speaking engagement again by registering today! Key Outcomes of the Public Speaking Complete Course: Learn the quick wins you can use to instantly improve your public speaking. Discover how to use speaker notes effectively. Gain an understanding of how to create killer PowerPoint presentations to wow and engage your audience. Look at how to design your speech and make sure you're communicating the core message at all times. Discover preparation techniques that will help you stay calm before your presentation. Learn about presentation aids and when to use them to maximise engagement with your presentation. Learn how to present like a professional and why it's important to stick to the point! Why Choose this Course? Earn a digital Certificate upon successful completion. Accessible, informative modules taught by expert instructors Study in your own time, at your own pace, through your computer tablet or mobile device Benefit from instant feedback through mock exams and multiple-choice assessments Get 24/7 help or advice from our email and live chat teams Full tutor support on weekdays Course Design The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace. You are taught through a combination of Video lessons Online study materials Mock exams Multiple-choice assessment Certification Upon successful completion of the course, you will be able to obtain your course completion e-certificate. Print copy by post is also available at an additional cost of £9.99 and PDF Certificate at £4.99. Course Content Quickly Become an Excellent Speaker and Presenter Quick Wins! The Secret to Using Speaker Notes Effectively 00:01:00 Avoiding The Initial Wrong Turn Most Speakers and Presenters Make 00:02:00 Concluding the Beginning of Your Public Speaking and Presenting Skills Journey Developing Expert Judgment for Your Public Speaking and Presenting Opportunities 00:05:00 The Radical Yet Simple Solution To Finding Great Messages 00:03:00 Your Stories Will Make Your Ideas Unforgettable 00:07:00 Your PowerPoint Will Create Engagement, Not Slumber 00:07:00 Passing the Ultimate Presentation Skills Test Building an Ethical Cheat Sheet Just for You 00:05:00 This Is The Do Or Die Moment For Your Speaking Improvement 00:06:00 There Is a Perfect Test for Your Speech Or Presentation 00:05:00 I Will give You a Personalized Professional Presentation Critique Right Here 00:02:00 The Successful Public Speaking and Presentation Skills Path Continuing Your Path of Public Speaking and Presentation Skills Improvement 00:03:00 Tips for Good Speaking Tips for Good Speaking 00:03:00 So You've Been Asked to Make a Speech or Presentation: Key Questions 00:01:00 Designing Your Speech Assessing Your Audience 00:01:00 Objectives 00:01:00 What Do They Want to Hear? 00:02:00 Deciding Your Outcomes 00:01:00 Starting Your Speech 00:02:00 The Key Opening Statement 00:02:00 The Core Message Exercise 00:01:00 The Close 00:01:00 Closing Professionally 00:03:00 Keeping Them Interested 00:03:00 Using Notes 00:03:00 Rehearsing 00:02:00 Preparation Preparing to Speak 00:02:00 Controlling Your Nerves 00:02:00 The Day Before 00:02:00 On The Day 00:02:00 Failsafe Measures 00:02:00 Handling Questions 00:05:00 Presentation Aids Presentation Aids 00:03:00 Handouts: What Will They Add? 00:02:00 How Much Information? 00:01:00 Using Graphics 00:01:00 How to Present like a Professional Speaking like a Professional 00:02:00 Perfect Performing 00:01:00 Keeping to the Point 00:02:00 WIIFM? 00:01:00 Conclusions Summary 00:01:00 Next steps / Resources 00:01:00 Order your Certificates & Transcripts Order your Certificates & Transcripts 00:00:00 Frequently Asked Questions Are there any prerequisites for taking the course? There are no specific prerequisites for this course, nor are there any formal entry requirements. All you need is an internet connection, a good understanding of English and a passion for learning for this course. Can I access the course at any time, or is there a set schedule? You have the flexibility to access the course at any time that suits your schedule. Our courses are self-paced, allowing you to study at your own pace and convenience. How long will I have access to the course? For this course, you will have access to the course materials for 1 year only. This means you can review the content as often as you like within the year, even after you've completed the course. However, if you buy Lifetime Access for the course, you will be able to access the course for a lifetime. Is there a certificate of completion provided after completing the course? Yes, upon successfully completing the course, you will receive a certificate of completion. This certificate can be a valuable addition to your professional portfolio and can be shared on your various social networks. Can I switch courses or get a refund if I'm not satisfied with the course? We want you to have a positive learning experience. If you're not satisfied with the course, you can request a course transfer or refund within 14 days of the initial purchase. How do I track my progress in the course? Our platform provides tracking tools and progress indicators for each course. You can monitor your progress, completed lessons, and assessments through your learner dashboard for the course. What if I have technical issues or difficulties with the course? If you encounter technical issues or content-related difficulties with the course, our support team is available to assist you. You can reach out to them for prompt resolution.
Register on the Fitness Business - Sell Products, Training & Coaching Online today and build the experience, skills and knowledge you need to enhance your professional development and work towards your dream job. Study this course through online learning and take the first steps towards a long-term career. The course consists of a number of easy to digest, in-depth modules, designed to provide you with a detailed, expert level of knowledge. Learn through a mixture of instructional video lessons and online study materials. Receive online tutor support as you study the course, to ensure you are supported every step of the way. Get a digital certificate as a proof of your course completion. The Fitness Business - Sell Products, Training & Coaching Online is incredibly great value and allows you to study at your own pace. Access the course modules from any internet-enabled device, including computers, tablet, and smartphones. The course is designed to increase your employability and equip you with everything you need to be a success. Enrol on the now and start learning instantly! What You Get With The Fitness Business - Sell Products, Training & Coaching Online Receive a e-certificate upon successful completion of the course Get taught by experienced, professional instructors Study at a time and pace that suits your learning style Get instant feedback on assessments 24/7 help and advice via email or live chat Get full tutor support on weekdays (Monday to Friday) Course Design The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace. You are taught through a combination of Video lessons Online study materials Certification After the successful completion of the final assessment, you will receive a CPD-accredited certificate of achievement. The PDF certificate is for £9.99, and it will be sent to you immediately after through e-mail. You can get the hard copy for £15.99, which will reach your doorsteps by post. Who Is This Course For: The course is ideal for those who already work in this sector or are an aspiring professional. This course is designed to enhance your expertise and boost your CV. Learn key skills and gain a professional qualification to prove your newly-acquired knowledge. Requirements: The online training is open to all students and has no formal entry requirements. To study the Fitness Business - Sell Products, Training & Coaching Online, all your need is a passion for learning, a good understanding of English, numeracy, and IT skills. You must also be over the age of 16. Course Content Introduction Who this course is for 00:02:00 What you will learn 00:03:00 Fitness Business Models Fitness Business Models Overview 00:02:00 The Coaching Business Model 00:04:00 Selling Products Business Model 00:06:00 Affiliate Marketing Business Model 00:06:00 Fitness Sponsorships 00:02:00 Refining Your Business Idea The First Steps 00:03:00 Finding The Right Fitness Niche 00:04:00 How To Identify The Ideal Coaching Client 00:05:00 How To Identify Your Clients Pain Points 00:03:00 How To Become An Expert 00:04:00 Creating Your First Product Understand What You Are Selling 00:01:00 Creating Your First Fitness Information Product 00:07:00 MVP - Minimal Viable Product 00:03:00 Creating Your First Workout Routine / Diet Plan 00:04:00 Writing Your First Fitness eBook 00:06:00 Recording Your First Fitness Video Course 00:06:00 Creating A Coaching Offer 00:03:00 Selling & Marketing Fundamentals Overview 00:02:00 Most Common Fitness Marketing Mistakes 00:04:00 Setting SMART Marketing Goals 00:07:00 Crafting A Stong Marketing Message 00:06:00 Selling & Marketing Strategies Choosing The Right Marketing Channel 00:08:00 Email Marketing For Your Product 00:03:00 How To Build An Email List 00:03:00 Your First Autoresponder Series 00:10:00 How To Build The Perfect Lead Magnet 00:05:00 How To Use WordPress For Your Fitness Business 00:08:00 Installing WordPress 00:05:00 Building A Landing Page 00:06:00 Building A Thank You Page 00:03:00 Driving Traffic To Your Site Starting A Niche Youtube Channel 00:05:00 Keyword Research For Youtube 00:04:00 My Youtube Content Strategy 00:04:00 How To Set Up Your First Lead Ad In Facebook 00:06:00 Affiliate Marketing 3 lectures Affiliate Marketing Overview 00:01:00 Writing Blog Posts With Affiliate Links 00:04:00 Making Affiliate Sales With Youtube Videos 00:03:00 Online Business Motivation Motivation Intro 00:01:00 How To Deal With Difficult Customers / Clients 00:03:00 How To Deal With Email Overload 00:04:00 How To Develop The Mindset Of An Entrepreneur 00:04:00 How To Not Lose Track Of Your Business Goals 00:05:00 Frequently Asked Questions Are there any prerequisites for taking the course? There are no specific prerequisites for this course, nor are there any formal entry requirements. All you need is an internet connection, a good understanding of English and a passion for learning for this course. Can I access the course at any time, or is there a set schedule? You have the flexibility to access the course at any time that suits your schedule. Our courses are self-paced, allowing you to study at your own pace and convenience. How long will I have access to the course? For this course, you will have access to the course materials for 1 year only. This means you can review the content as often as you like within the year, even after you've completed the course. However, if you buy Lifetime Access for the course, you will be able to access the course for a lifetime. Is there a certificate of completion provided after completing the course? Yes, upon successfully completing the course, you will receive a certificate of completion. This certificate can be a valuable addition to your professional portfolio and can be shared on your various social networks. Can I switch courses or get a refund if I'm not satisfied with the course? We want you to have a positive learning experience. If you're not satisfied with the course, you can request a course transfer or refund within 14 days of the initial purchase. How do I track my progress in the course? Our platform provides tracking tools and progress indicators for each course. You can monitor your progress, completed lessons, and assessments through your learner dashboard for the course. What if I have technical issues or difficulties with the course? If you encounter technical issues or content-related difficulties with the course, our support team is available to assist you. You can reach out to them for prompt resolution.
CONSULTATIVE SELLING Training Programme Framework
By Dickson Training Ltd
Key Objectives for the Training provision Effective listening to a client's needs and requirements during various stages of the sales process. Engage in meaningful communication with clients, learn to identify challenges and opportunities that relate to the prospects. Overcome the identified challenge. Build long term rapport and establish trust with the prospect throughout the sales process, Ensure continued customer satisfaction that can turn into repeat business. Be able to build rapport with customers or clients. Know the right questions to ask to fully understand the customer or client’s needs without putting on any pressure. Be able to check you have the right information from the customer or client. Be able to match products and services to the customer or client using the information you have gathered. Be able to influence effectively. Know how to stand out from your competitors. Stage 1 – Research the Company’s ‘Value Propositions’ and USP Analysis Conducting 30 min confidential interviews with a cross-section of the eligible Attendees & the Stakeholders, in order to gain an objective understanding of the various scenarios and clients that the Participants work with. the Company’s ‘Value Propositions’ Unique Selling Points The Customers’ journey(s) The Competition’s offers for analysis and comparisons. From these findings, a carefully calibrated bespoke Programme will be designed and delivered. Stage 2 - Design the Bespoke 2 x day Course nd Stage 3 - Delivery of the Course Programme This Programme can be delivered in 2 x consecutive days, or split between 2 – 3 weeks, to make it more ‘work-friendly’ – if required. It is very practical and commercially focussed in approach, with lots of interactive exercises designed to draw out the learning applications via the debriefings. The ‘Real Play’ scenarios on day 2 will be based on specific case studies drawn from the Research findings so that they are authentic to optimise the learning. Individual Action Plans will be captured at the end of each day to be debriefed by the Participants’ respective Line Managers. Template Programme Day One – Foundation – Strategic Approach Section One – The Principles of Consultative Selling Defining ‘Consultative Selling’ The Company’s ‘Unique Selling Points’ & Value Proposition The Consultative Selling model – the five stages Avoiding appearing ‘pushy’, ‘pressurising’ or ‘talking through the sale’ Section Two –Strategy & Preparation ‘Buy-Class’ Matrix Strategic plan Template – matching services/products to identified needs & opportunities. Preparing a range of objectives Constants and variables – USP’s Researching key Client/Decision Makers’ priorities, profile & background (LinkedIn etc.) Preparing for potential & likely Objections Section Three – Email etiquette & ‘influencing’ email correspondence. Email etiquette A.B.S.U.R.D model Clarity and tone – discovery of clients’ needs & motivational factors. Techniques to influence and ‘nudge’. Ensuring the data and content have a ‘gentle’ motivational & appealing message. Top Tips Day Two – Practical Application Section Four – Rapport Building & Effective Communication skills ‘Behaviour Labelling’ techniques – setting a positive tone. Asking Open Questions – gaining a full understanding of the clients’ priorities & expectations. EQ - Inviting opinions; perspectives; experiences – winning confidence. Active Listening – focus and commitment to understand. ‘Reading the room’ – adapting to responses and reactions. Maintaining focus on relevant topics that the Client cares about; carefully consider the opportunities to influence. But NO PRESSURE! Building a ‘bond of trust’ with commitments and authentic, shared values. Section Five – Explaining the Benefits – aligned to the Customers’ Priorities Understanding ‘Why do People Buy?’ Research data analysis. Open questions that lead to understanding the key issues and Clients’ priorities. Avoiding the danger of ‘pressurising’ the Client. Responding to objections effectively, with confidence and sensitivity. Explaining the benefits that are aligned to the Clients’ stated requirements. Making the Data ‘sing’ – memorable takeaways for the Client. Augmented benefits – Brand confidence; Case studies; Warranty; Service; Range; Flexibility etc. in alignment with their stated preferences/requirements Differentials compared to Competitors Section Six – Winning Commitment Inviting commitment – with confidence Consultative Selling Closing techniques (e.g. Alternative Close/Assumptive Close et al) Avoiding ‘talking through the sale’ – knowing when to ‘Shut UP!’ Confirming agreement – ensuring Clients’ motivation for repeat business Section Seven – Practical Application ‘Real Play’ From the Research findings, carefully devised scenarios can be generated to provide the most valuable learning opportunities to underpin all the skills & techniques covered in the Programme. Potential Real Play scenarios: A well-established customer has indicated that they are soon to be opening up additional new offices – this presents an opportunity to arrange for the Company to support them with their upcoming needs. After some very positive feedback and with the upcoming contract renewal imminent – how can the Company give the Customer more high-quality support in other areas of their business? A Competitor has been to see the client and they have prompted some concerns about ‘value for money’ & ‘quality of service’. How Real Play works… The group is split the group into 2 sub-groups, one with our Professional Actor (option available); the other with the Trainer or a willing Participant. Each group has a brief and has to instruct their Trainer/Actor/Participant on how to approach the scenario supplied. The Actor and Trainer (or willing Participant) perform the role play(s) as instructed by their respective teams; however, during the action they can be paused for further recommendations or direction. The outcome is the responsibility of the team(s) – not the performers. Debrief the full Programme Individual Action Plans - to be followed through. ‘Best Practices’ for application into the business Options for Exercises within the Programme Sample Exercise – Red & White There is a specific time managed agenda and itinerary, which puts the group under pressure. The key challenge is for the sub-groups to maximise the commercial value from the task, however there is always a great danger that the individuals attempt to gain financial progress at the expense of the other group! Debriefing points: Persuasive communication and influence across barriers Gaining buy-in when others are sceptical Strategic planning accounting for others’ behaviours Sample Exercise – Communication Challenge Each Participant has different pieces of information, but are not allowed to share it visually. They are only allowed to communicate to work out the solution hidden among the large amount of data. Debrief: Structured approach Maintaining focus through distractions/interference Active Listening Controlled communication Sample Exercise – Persuasive emails Sample emails are shared to be critiqued and improved upon to be debriefed: Tone & impact Making the Data ‘sing’ Influential & motivational language Customer centric message. Sample Exercise –Juggling Each Participant has to pass the ‘Customers’ (Juggling balls) carefully through the system with all the other Participants to reach a profitable conclusion Debrief: EQ to read the room and effectively communicate, when the pressure is on Customer focus and adapting to challenges Devising a plan that wins buy-in Overcoming competing ideas to get to ‘best practice’ Consistent commitment, communication and motivational drivers that influenced performance. Sample Exercise –Critical Path The group are provided with 30 x discs and some ‘post-it’ notes. (no pens or pencils are allowed) Their brief is to create a grid shape with the 30 x discs, which will act as ‘stepping stones’ for the ‘Critical Path’ But they have to follow the correct order through the grid from the start to finish, which they will have to work out through ‘trial & error’ All of the team must pass through the ‘Critical Path’ worked out on the grid, observing the constraints, within the time limit. No talking is permitted once they start using the materials Debrief: - Clear communication focussing on the ‘client’s journey’ Planning for challenges Identifying risks and mitigating them Role allocations & support Quality control and disciplines Sample Exercise –Back to Back Each Participant is positioned back-to-back with a partner. They have to work out precisely what the ‘statement’ given to the other person is without looking around. Each person has a different brief. Debrief: - Asking Open Questions Active Listening Accuracy in identifying the objective.
