Getting Started Enhance your career and earn the highest qualification available in business and management. The Doctor of Business Administration taught and awarded by the University of Central Lancashire is designed for senior managers and consultants who wish to learn and earn an advanced administration level while working full-time. DBA is a demanding research-based programme suitable for candidates pursuing higher-level business administration qualifications after an MBA. This programme provides a solid foundation in various aspects of business, including management, marketing, finance, and operations. Students can expect to gain practical insights into real-world business scenarios, enabling them to make informed decisions and solve complex problems effectively. You're learning journey will include: Lectures and guided reading. Active group work. Case studies. Videos. Reviews of current events and student presentations. You'll develop applied research skills as you evaluate industry-related problems critically. Throughout the programme, students receive support from experienced academics and industry professionals who provide guidance and feedback on their research projects. The programme is delivered through online webinars and independent study, allowing students to balance their studies with work and personal commitments. Doctor of Business Administration is awarded and delivered by the University of Central Lancashire. School of Business and Technology London partners with Chestnut Education Group to promote this Doctor of Business Administration programme. About Awarding Body Founded in 1828, the University of Central Lancashire is a public university based in Preston, Lancashire, England. Today, UCLAN is one of the largest in the United Kingdom, with a student and staff community of nearly 38,000. At present, the University has academic partners in all regions of the globe, and it is on a world stage that the first-class quality of its education was first recognised. In 2010, UCLAN became the first UK modern Higher Education institution to appear in the QS World University Rankings. In 2018, the Centre for World University Rankings estimated Central Lancashire to be in the top 3.7 per cent of all global universities, highlighting the growth the University has made in offering students real-world learning experiences and reflecting the University's extensive pool of academic talent. Ranked in the top 7% of universities worldwide. Student Communities from more than 100 countries WES Recognised Qualifi is a UK Government (Ofqual.gov.uk) regulated awarding organisation and has developed a reputation for supporting relevant skills in a range of job roles and industries, including Leadership, Enterprise and Management, Hospitality and catering, Health and Social Care, Business Process Outsourcing and Public Services. Qualifi is also a signatory to BIS international commitments of quality. The following are the key facts about Qualifi. Regulated by Ofqual.gov.uk World Education Services (WES) Recognised Assessment Assignments and Project No examination Entry Requirements Applicants should normally have a Master's degree or equivalent and work in or have recently worked with in business administration. If English is not your first language, you will be expected to demonstrate a certificated level of proficiency of at least IELTS 6.5 (Academic level) or equivalent English Language qualification. Progression Upon completing the doctorate programme, learners will possess the necessary skills and knowledge to pursue various career opportunities in administration, management research, etc. One can choose from various positions upon successfully completing a DBA. Some of the most notable career paths are Professor and Postdoctoral Researcher, Market Research Analyst, Economic Analyst, etc. Learners must request before enrolment to interchange unit(s) other than the preselected units shown in the SBTL website because we need to make sure the availability of learning materials for the requested unit(s). SBTL will reject an application if the learning materials for the requested interchange unit(s) are unavailable. Learners are not allowed to make any request to interchange unit(s) once enrolment is complete. Structure Phase 1: Qualifi Level 8 Diploma in Strategic Management and Leadership Programme Structure The course is structured around eight mandatory units, encompassing various topics aligned with learning outcomes. Each unit holds a value of 20 credits. Learners can participate in lectures and workshops to familiarize themselves with the subject. Attaining a total of 160 credits by completing all units is a prerequisite for the issuance of the Diploma. Unit 800: Leadership Qualities and Practice Unit code: A/506/9126 This unit delves into the connections between leadership and management within strategic operations. It scrutinizes various leadership styles, their underlying principles, and associated concepts. The unit also investigates methods to assess and enhance team performance to achieve strategic business and operational goals. Additionally, it encompasses the interplay between strategic management and leadership, containing crucial leadership principles, theories, and their alignment with organizational strategy. Unit 701: Research Methods Unit code: Y/506/9134 The objective of this unit is to enhance the learner's knowledge and comprehension of academic practices and research methodologies. It employs a problem-based learning approach to cultivate practical proficiency in areas relevant to educational practice and research in business and management. Unit 801: Personal Leadership Development as a Strategic Manager Unit code: F/506/9127 This unit focuses on the strategic leadership skills essential for directors and senior managers to effectively guide international organizational strategic initiatives, collaborating with partners, buyers, suppliers, customers, and competitors. Unit 802: Strategy Development in Cross Border and Global Organisations Unit code: F/506/9130 This unit tackles formulating strategies for cross-border or global organizations, which encounter complexities stemming from political, religious, cultural, and social differences, as well as the management of organizations operating within specific country boundaries. Unit 803: Strategic Planning for Cross Border and Global Organisations Unit code: L/506/9132 This unit scrutinises the diverse influences and effects on cross-border or global organisations and how they contribute to the development of successful strategies and the mitigation of risks. Unit 804: Strategic Direction in Cross Border and Global Organisations Unit code: R/506/9133 This unit provides senior strategic managers with the opportunity to delve into the influences and effects of cross-border and global policy and strategy. It aims to facilitate enhancements in establishing direction, shaping the approach, and forecasting the success of cross-border or worldwide policy and procedure. Unit 805: Strategic Communication Unit code: L/506/9129 The unit aims to develop the ability to critically assess and appreciate the impact of media on international organisations. It considers stakeholders, political and pressure groups, as well as the part played by media owners. Unit 806: Culture and its Impact on Strategy Unit code: J/506/9128 This unit strives to foster a profound comprehension of the intricacies faced by internationally operating organizations and how this impacts the strategy development process. It employs well-reasoned and thoroughly researched perspectives to cultivate alternative viewpoints. Phase 2 - Doctor of Business Administration Programme Structure Stage 1 - Taught component The Reflexive Practitioner Management, Rhetoric, Policy and Practice Research Methodologies and Design Qualitative Research Methods Quantitative Research Methods Accordion Title Stage 2 - Research component The Reflexive Practitioner Delivery Methods The Doctor of Business Administration is awarded and delivered by the University of Central Lancashire. This doctorate from the University of Central Lancashire is offered as a block teaching and research programme. The DBA will run at the Preston Campus of the University. You'll have full access to the Library and information resources of the University throughout the DBA and may use all social, cultural and sports facilities of the University. Stage 1 - Taught component The DBA Taught Programme consists of six taught modules, each being completed through a four-day intensive workshop plus a period of private study both before and after the workshop. During Stage 1 you will develop critical and reflective skills at doctoral level, through the requirement to think conceptually, apply critical thinking, and reasoning skills and to challenge orthodoxy relating to the body of knowledge and research relating to Management and Organisation. Action learning is incorporated within the study sessions and is an important and distinctive feature of our DBA. You will work in sets or small development groups with fellow participants throughout the programme and also develop your skills as a critical and reflective learner. Stage 2 - Research component The DBA Research Programme - as part of the development process of your DBA project, you will have worked with the DBA staff to agree a suitable supervisory team, including a Director of Studies. This team will work with you throughout Stage 2 helping you to design and implement your own particular DBA project. This will normally take two years working on a part-time basis although you may choose to work at a pace that requires more time and you may therefore take up to five years. Resources and Support School of Business & Technology London is dedicated to offering excellent support on every step of your learning journey. School of Business & Technology London occupies a centralised tutor support desk portal. Our support team liaises with both tutors and learners to provide guidance, assessment feedback, and any other study support adequately and promptly. Once a learner raises a support request through the support desk portal (Be it for guidance, assessment feedback or any additional assistance), one of the support team members assign the relevant to request to an allocated tutor. As soon as the support receives a response from the allocated tutor, it will be made available to the learner in the portal. The support desk system is in place to assist the learners adequately and streamline all the support processes efficiently. Quality learning materials made by industry experts is a significant competitive edge of the School of Business & Technology London. Quality learning materials comprised of structured lecture notes, study guides, practical applications which includes real-world examples, and case studies that will enable you to apply your knowledge. Learning materials are provided in one of the three formats, such as PDF, PowerPoint, or Interactive Text Content on the learning portal. How does the Online Learning work at SBTL? We at SBTL follow a unique approach which differentiates us from other institutions. Indeed, we have taken distance education to a new phase where the support level is incredibly high.Now a days, convenience, flexibility and user-friendliness outweigh demands. Today, the transition from traditional classroom-based learning to online platforms is a significant result of these specifications. In this context, a crucial role played by online learning by leveraging the opportunities for convenience and easier access. It benefits the people who want to enhance their career, life and education in parallel streams. SBTL's simplified online learning facilitates an individual to progress towards the accomplishment of higher career growth without stress and dilemmas. How will you study online? With the School of Business & Technology London, you can study wherever you are. You finish your program with the utmost flexibility. You will be provided with comprehensive tutor support online through SBTL Support Desk portal. How will I get tutor support online? School of Business & Technology London occupies a centralised tutor support desk portal, through which our support team liaise with both tutors and learners to provide guidance, assessment feedback, and any other study support adequately and promptly. Once a learner raises a support request through the support desk portal (Be it for guidance, assessment feedback or any additional assistance), one of the support team members assign the relevant to request to an allocated tutor. As soon as the support receive a response from the allocated tutor, it will be made available to the learner in the portal. The support desk system is in place to assist the learners adequately and to streamline all the support process efficiently. Learners should expect to receive a response on queries like guidance and assistance within 1 - 2 working days. However, if the support request is for assessment feedback, learners will receive the reply with feedback as per the time frame outlined in the Assessment Feedback Policy.
Arranging AND THE CONCEPT OF THE THREE P'S Arranging is a key deals expertise that can have a significant effect to finalizing or losing a negotiation. Arrangement is something of a work of art, however with training and tolerance any salesman can learn it. This course will show you the standards behind fruitful arrangement and give you viable tips that will hone your abilities. You will figure out how to utilize your passionate and psychological insight to strike the most ideal arrangement with a customer, and realize when you should surrender endeavors at additional exchange. We will likewise take a gander at the "3 P's" model and how it can facilitate your comprehension of the selling interaction. You Will Learn: Why you need to comprehend the nature and reason for exchange, and seven essential principles you need to follow Five exchange systems that will upgrade your compatibility with a possibility and increment your odds of finalizing a negotiation Six traps to stay away from while haggling with a possibility How the "3 P's" model can assist you with exploring the business interaction Advantages of Taking This Course: In the event that you work in deals, this course will help you use exchange abilities to support your change rate In the event that your job involves any type of exchange or intervention between at least two gatherings, you will actually want to utilize the adaptable abilities laid out in this course By learning the "3 P's" model, you will actually want to enter exchange circumstances realizing that you have a dependable design to count on, making you a more certain communicator In the event that you are keen on buyer brain research, this course will extend your insight into the purchaser dynamic cycle in light of outside pressure
Prologue to RIDDOR Certification Detailing mishaps, wounds and word related sickness in the working environment permits associations and specialists to figure out how to recognize and deal with hazards. Reports can advise future strategy at both a nearby and public level. In the UK, the Reporting of Injuries, Diseases and Dangerous Occurrences Regulations 2013 (RIDDOR) declares how and when individuals should report indicated "reportable cases" to the Health and Safety Executive (HSE) and nearby government specialists. This course gives an outline of RIDDOR from both a hypothetical and down to earth point of view. You Will Learn What RIDDOR is, its degree and the overall standards that decide if an occurrence is reportable. The sorts of wounds you should report under RIDDOR including consumes, removals and "more than seven-day" wounds The word related sicknesses and threats you should report, including carpal passage condition, RSI and "close misses" Who should make a RIDDOR report, how to document a report and the time period in which you should present the report Advantages of Taking This Course On the off chance that you are a business, you will profit by obtaining a foundation information on RIDDOR on the grounds that it covers all organizations and work exercises On the off chance that you are liable for wellbeing and security related issue at work, realizing the central issues contained inside RIDDOR will give you the certainty to decide whether an occurrence is reportable On the off chance that you are keen on word related wellbeing, this course will give you a helpful understanding into how UK specialists research mishaps, wounds and close misses in the working environment This course will help you complete ideal, valuable reports if a reportable occurrence happens in your working environment
Human Resources Management Certification The achievement of a business is resolved in no little part by the abilities and efficiency of its workers. Viable human resources the board is fundamental at all phases of the specialist cycle, from enrollment to retirement. This course will show you how to maximize your labor force, how to lead a group, how to inspire individuals and how to guarantee that you select the best applicants while enlisting. You Will Learn: The connection among HR and HCM The extent of HCM and the key standards basic best practice in HCM Why workers are a business' fundamental resource and how HCM can assist them with playing out their best What is implied by the expression "human resources drivers" and an outline of the most widely recognized drivers Instructions to amplify human resources by means of preparing and the utilization of powerful approaches Advantages of Taking This Course: On the off chance that you work in a HR or HCM-related job, this course will furnish you with a helpful outline of why viable representative administration is pivotal to the achievement of a business In the event that you work in an administrative job, the material on this course will assist you with getting the best exhibition from your group In the event that you own a business, this course will help you take a comprehensive perspective on your organization and value why improving human resources is so significant On the off chance that you are keen on word related brain research, this course will assist you with understanding what drives individuals at work On the off chance that you are answerable for enrolling and holding ability at work, this course will assist you with picking the best contender for a job and afterward support their turn of events
Cold Calling Certification Regardless of its awful standing, cold pitching actually has a task to carry out in present day deals. In spite of the fact that there are currently exacting guidelines overseeing how and when salesmen can utilize cold pitching, it can in any case be utilized to acceptable impact. Nonetheless, effective cold pitching requests a particular arrangement of abilities. Protests are the standard instead of the standard and it is not difficult to get dampened. This course will show you why cold pitching is as yet pertinent to sales reps today, the exploration you ought to attempt prior to settling on a decision and how to conquer basic complaints. You Will Learn: The job of cold pitching in current deals The laws you need to submit to when utilizing cold pitching as a business method The eight stages you can take to expand your risk of progress and keep an uplifting outlook The most widely recognized protests and boundaries you will look as a chilly guest and how to turn the circumstance around by means of positive correspondence Advantages of Taking This Course: In the event that you are an entrepreneur, this course will assist you with satisfying your commitments under the law if your sales reps utilize cold pitching procedures On the off chance that you are a salesman, this course will build the quantity of deals you make when cold pitching On the off chance that you are a salesman, this course will improve your certainty at all phases of the business interaction, and these adaptable abilities will make you a superior communicator altogether zones of your working life On the off chance that you are keen on buyer brain research, this course will give you a significant knowledge into how shoppers settle on a choice to buy
Property Development Diploma Overview Did you know the UK housing market is booming? The demand for new homes is skyrocketing, with estimates predicting a shortfall of 2.4 million by 2025! This presents a golden opportunity for ambitious individuals like you to capitalize on this trend and carve out your niche in the thriving property development industry. But where do you begin? Our Property Development Diploma course equips you with the essential knowledge and practical skills to navigate the exciting, yet complex, world of property development. No prior experience? No problem! This comprehensive program caters to both beginners and aspiring developers, providing a solid foundation to launch your property journey. This is more than just a course; it's your gateway to a fulfilling and lucrative career. Imagine the satisfaction of transforming ideas into thriving developments, shaping communities, and reaping the rewards of your expertise. Don't miss out on this opportunity! Enrol today and unlock your potential as a property development powerhouse. Remember, the market is waiting, and your success story is just a course away! Why You Should Choose Property Development Diploma Lifetime access to the course No hidden fees or exam charges CPD Accredited certification on successful completion Full Tutor support on weekdays (Monday - Friday) Efficient exam system, assessment and instant results Download Printable PDF certificate immediately after completion Obtain the original print copy of your certificate, dispatch the next working day for as little as £9. Improve your chance of gaining professional skills and better earning potential. Who is this Course for? Property Development Diploma is CPD certified and IAO accredited. This makes it perfect for anyone trying to learn potential professional skills. As there is no experience and qualification required for this course, it is available for all students from any academic backgrounds. Requirements Our Property Development Diploma is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Career Path You will be ready to enter the relevant job market after completing this course. You will be able to gain necessary knowledge and skills required to succeed in this sector. All our Diplomas' are CPD and IAO accredited so you will be able to stand out in the crowd by adding our qualifications to your CV and Resume. Property Development Diploma Module 01: Introduction To Property Development Introduction to Property Development 00:20:00 Module 02: Different Types Of Property Module 02: Different Types of Property 00:15:00 Module 03: Property Research Property Research 00:13:00 Module 04: Property And The Law Property and the Law 00:16:00 Module 05: Different Methods Of Finance Option Different Methods of Finance Option 00:13:00 Module 06: Building Regulation Building Regulation 00:11:00 Module 07: The Planning Process The Planning Process 00:11:00 Module 08: Project Management Project Management 00:13:00 Module 09: Marketing Your Property Module 04: Marketing Your Property 00:13:00
Course Overview Do you want to earn money passively from home? DO you want to drive more traffic to your website? Google AdWords is a great way for that. Learn how you can use Google ad services to get ahead of your competitors and drive traffic towards your business from this Learn Google AdWords and Earn Passive income with PPC course and boost your sales in no time. This course will teach you to how you can make a profit out of per click of your visitors. In this Learn Google AdWords and Earn Passive income with PPC course, you will learn how to set up an AdWords account, theories, keyword research, conversation tracking, sales and revenue tracking. You'll also understand the importance of quality scores, data analysis and understanding customer psychological level from this course. This course will help you understand the steps of monetizing your website from scratch. Learning Outcomes Be able to drive traffic to your website or landing page Create and optimize your own profitable Google AdWords campaigns Learn how to advertise your products and services online Increase sales to your website using AdSense Use conversion tracking to determine the value of your ad campaign Monetize more than 6 billion daily searches on Google Be able to remarket to your website visitors Who is this course for? This course is for those who want to learn the functions of Adword and earn money from Google ad services. This course will help you to learn how you can earn money passively using AdWord step by step. Entry Requirement This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Certification After you have successfully completed the course, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hardcopy at the cost of £39 or in PDF format at the cost of £24. PDF certificate's turnaround time is 24 hours, and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry-leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognized accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path Learn Google AdWords and Earn Passive income with PPC is a useful qualification to possess and would be beneficial for any related profession or industry such as: Digital Marketers Influencers Content Creators YouTubers Module 01: Introduction to Google Ads Welcome to Google Ads Masterclass! 00:13:00 Link to Isaac Rudansky's Digital Advertising Superstars Facebook Group 00:05:00 How to Make the Most of This Course, Plus a Sneak Peek of What's to Come! 00:20:00 Google Ads Formula Calculator 00:14:00 AdWords Formula Calculator I Built For You 00:05:00 What is Google Ads? 00:12:00 Where do Google Ads Show Up? 00:13:00 Complimentary Adventure Media Account Audit (exclusions apply) 00:06:00 Module 02: Creating and Setting Up Our First Google Ads Account Download Course Slides! 00:05:00 Creating Your First Google Ads Account 00:09:00 Understanding the Google Ads Account Hierarchy 00:08:00 Using Your Website Navigational Structure to Structure Your Google Ads Campaigns 00:20:00 Understanding Network Settings 00:14:00 Understanding Location Targeting 00:12:00 Configuring Location Targeting in Google Ads 00:10:00 Viewing Location Reports in Google Ads 00:15:00 Understanding Advanced Location Options 00:16:00 Setting and Configuring Languages 00:04:00 Setting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads 00:13:00 Finding Your Hourly Reports in the Google Ads Interface 00:06:00 Using Google's Default Bid Strategy (Clicks) And Optional Max CPC Bid Limit 00:06:00 Bidding Strategies: Target Search Page Location 00:06:00 Bidding Strategies: Target ROAS 00:10:00 Bidding Strategies: Target CPA 00:05:00 Bidding Strategies: Target Outranking Share 00:08:00 Bidding Strategies: Maximize Clicks 00:05:00 Bidding Strategies: Enhanced CPC Bidding 00:05:00 Bidding Strategies: Manual CPC Bidding 00:05:00 Campaign Start and End Dates 00:02:00 Introduction to Dynamic Search Ads! 00:08:00 Understanding Sitelink Extensions 00:14:00 Callout Extensions 00:05:00 Call Extensions 00:08:00 Structured Snippet Extensions 00:06:00 App Extensions 00:02:00 Message Extensions 00:09:00 Location Extensions 00:10:00 Location Setting Exercise 00:05:00 Promotion Extensions 00:10:00 Price Extensions 00:12:00 Understanding Ad Rotation Settings 00:05:00 The Basics of Ad Scheduling 00:11:00 Understanding the Basics of Device Targeting 00:15:00 Understanding Campaign URL Options 00:07:00 Module 03: Structuring Your Ad Groups Like A Professional Ad Group Structure Basics and Organization 00:14:00 Ad Group Structure Ideas 00:07:00 Creating Our First Ad Group in Google Ads 00:09:00 Module 04: How To Write Killer Ads in Google Ads! The Anatomy of Google Text Ads 00:07:00 Compliance in Google Text Ads 00:06:00 Requesting a Manual Review of Your Ads and Expediting the Process 00:03:00 Best Practices for Successful Text Ads 00:14:00 Real-Life Case Ad Copy Case Study: Medical Equipment Company 00:15:00 The BJ Fogg Behavioral Model 00:39:00 Creating Our First Ad in Google Ads 00:13:00 Module 05: Setting Up Your AdWords Billing Configuring Your Billing Details in Google Ads 00:05:00 Module 06: Keywords in Depth - The Heartbeat of Your Account Keyword Basics: Keywords vs Queries 00:09:00 The Basics of Keyword Research 00:11:00 The Basics of Keyword Planning 00:13:00 The Basics of Keyword Organization 00:07:00 Understanding Keyword Match Types 00:12:00 Keyword Match Types: Broad Match 00:09:00 Keyword Match Types: Broad Match Modified 00:06:00 Keyword Match Types: Phrase Match 00:07:00 Keyword Match Types: Exact Match 00:12:00 Keyword Match Types: Negative Match 00:12:00 Using the Search Term Report to Find Negative Keywords Part 1 00:15:00 Using the Search Term Report to Find Negative Keywords Part 2 00:17:00 Understanding Negative Keyword Lists 00:12:00 Traffic Sculpting: Negative Keywords at the Ad Group Level 00:18:00 Adding Negative Keywords at The Ad Group Level 00:09:00 Traffic Sculpting Using OPTMYZR 00:07:00 Keyword Research: Google Suggestions, Google Related Searches and Autocomplete 00:14:00 Using Additional Research Tools to Get Negative Keyword Ideas 00:12:00 Keyword Research: Using the Google Keyword Planner 1 00:20:00 Keyword Research: Using the Google Keyword Planner 2 00:16:00 Keyword Research: Downloading Keyword Ideas from the Google Keyword Planner 00:16:00 Keyword Planning: The 6 Main Ways People Communicate With Search Engines 00:17:00 Keyword Planning: Understanding the Buyer Funnel 00:12:00 Keyword Planning: What Keywords Can Teach Us About Buying Intent 00:12:00 Keyword Planning: Using SEM Rush to Get Volume and Cost Estimates 00:18:00 Keyword Planning: Using SEM Rush to Get Keyword Ideas from Your Competitors 00:19:00 Keyword Planning: Using Google Keyword Planner to Get Volume & Cost Estimates 00:17:00 Keyword Organization: Getting Keywords Into Excel & Understanding Keyword Themes 00:17:00 Keyword Organization: Formatting Keywords in Excel 00:12:00 Keyword Organization: Using Pivot Tables to Visualize Your Campaign Structure 00:12:00 Keyword Organization: Using Mergewords to Generate Keyword Lists 00:14:00 Keyword Bidding Basics: Setting Your Initial Max CPC Bids 00:20:00 Module 07: Account Structure - How To Structure Ad Groups Like A pro Account Structure: How To Create A New Ad Group Within Your Campaign 00:07:00 Importing Your Keyword Lists From Excel Into Your New Ad Group 00:11:00 Creating Multiple, Relevant Ads For Your New Ad Groups 00:13:00 How To Navigate Between Ad Groups, Keywords and Ads Within A Campaign 00:08:00 Module 08: The Incredible Dynamics Of The AdWords Auction Introduction To The AdWords Auction 00:20:00 Understanding Quality Score: Click Through Rate And Ad Relevancy 00:15:00 Understanding Quality Score: Landing Page Quality 00:07:00 Understanding Ad Rank and How It Is Calculated 00:12:00 When You Could Ignore Low-Quality Scores (and when you can't!) 00:09:00 Advanced Techniques: Diagnosing Low-Quality Score With Excel Pivot Tables (1/3) 00:08:00 Advanced Techniques: Diagnosing Low-Quality Score With Excel Pivot Tables (2/3) 00:11:00 Advanced Techniques: Diagnosing Low-Quality Score With Excel Pivot Tables (3/3) 00:07:00 Module 09: Expanding And Refining Your Campaigns Navigating The AdWords Dashboard 00:16:00 How To Edit, Pause And Enable Keywords, Ad Groups and Campaigns 00:15:00 Editing The Essential Campaign Settings 00:06:00 How To Create New Campaigns That Will Improve Your Results 00:15:00 How To Use Your Website To Make The Best Campaigns Possible 00:16:00 How To Set Up Powerful Custom Schedules For Your Campaigns 00:12:00 Understanding Bid Adjustments And Using Them To Enhance Your Custom Schedules 00:12:00 Module 10: Negative Keywords - Your Greatest Ally Understanding Negative Keywords In-Depth 00:14:00 Using Broad, Phrase and Exact Match With Your Negative Keywords 00:07:00 Adding and Removing Negative Keywords and Negative Keyword Lists 00:20:00 Module 11: Making Your Ads Unstoppable With Multiple Ad Extnesions Introduction To Ad Extensions 00:06:00 The Benefits Of Using Ad Extensions 00:08:00 Different Types Of Ad Extensions and Best Practices 00:06:00 Adding Sitelink Extensions 00:08:00 Configuring Your Sitelink Extensions For The Best Results 00:11:00 Adding Callout Extensions And Phone Extensions 00:08:00 Module 12: Remarketing - Your Secret Weapon To Converting Like A Boss The 5 Primary Forms Of Remarketing 00:16:00 Realizing The Benefits And Importance Of Remarketing 00:13:00 How To Create And Add Your Remarketing Tag 00:09:00 Creating Your First Remarketing Audience 00:13:00 Configuring Your Remarketing Campaign Settings 00:14:00 Module 13: Keeping Track Of Profits With Conversion Tracking Understanding The Basics Of Conversion Tracking 00:14:00 Exploring The Different Conversion Actions Visitors Take On Your Site 00:14:00 Setting Up Conversion Tracking For Form Submissions 00:18:00 Generating And Installing Your Conversion Tracking Tag 00:09:00 Understanding The Basics Of Phone Call Tracking 00:09:00 Setting Up Phone Call Tracking And Understanding How To Analyze Conversion Data 00:10:00 Module 14: Profitable Bidding Strategies Return On Investment (ROI) vs Return On Ad Spend (ROAS)_ Important Distinction 00:15:00 How To Mathematically Calculate ROI and ROAS 00:09:00 Calculating Max CPC Bids From Your Conversion Rate And Conversion Value 00:12:00 Calculating Profitable Keyword Bids Based On Revenue Per Click 00:09:00 Module 15: Using AdWords Scripts To Enhance Performance and Increase Optimization Speed Introduction To AdWords Scripts - What Are Scripts 00:05:00 Bidding To Average Position AdWords Script (Part 1) 00:12:00 Bidding To Average Position AdWords Script (Part 2) 00:14:00 Module 16: Conclusion ... Goodbye For Now! Conclusion 00:03:00 Module 17: Bonus Material! Part 1 Understanding Search Queries and What We Learn From Searcher Languagage 00:18:00 Part 2 Accessing The Search Query Report and Understanding Long Tail Keywords 00:18:00 Part 3 Qualifying Your Ad Text And How To A_B Split Test Your Ads 00:23:00 Calculating Profitable Keyword Bids Based On Revenue Per Click 00:09:00
ð Dive Deep into the World of Marine Biology with Marine Biology Essentials! ð Are you fascinated by the mysteries that lie beneath the waves? Do you dream of exploring the vibrant ecosystems of our oceans? Look no further! Welcome to Marine Biology Essentials, your passport to unlocking the secrets of the marine world ð. Why Marine Biology Essentials? ð¬ Explore the Wonders of Marine Life: Delve into the diverse and captivating world of marine organisms, from majestic whales to tiny plankton. Gain a deeper understanding of their behaviors, habitats, and ecological roles. ð Understand Ecosystem Dynamics: Learn how marine ecosystems function and interact with each other. Discover the delicate balance of life beneath the surface and the impact of human activities on these fragile environments. ð Discover Cutting-edge Research: Stay updated with the latest advancements in marine biology research and technology. Explore innovative techniques used by scientists to study and conserve marine life worldwide. ð± Promote Conservation and Sustainability: Develop a strong foundation in marine conservation principles and practices. Learn how you can contribute to the preservation of our oceans and help mitigate threats such as pollution, overfishing, and climate change. ð©âð¬ Hands-on Learning Experience: Engage in interactive activities, virtual field trips, and case studies to apply your knowledge in real-world scenarios. Enhance your critical thinking and problem-solving skills while immersing yourself in the wonders of marine biology. Who is this for? ð©âð Students: Whether you're a high school student considering a career in marine biology or a college student looking to supplement your studies, Marine Biology Essentials provides a comprehensive introduction to the field. ð©âð¬ Aspiring Marine Biologists: If you're passionate about marine life and eager to pursue a career in marine biology, this course will equip you with the foundational knowledge and skills needed to succeed in the field. ð Ocean Enthusiasts: Even if you're not planning a career in marine biology, if you have a love for the ocean and a curiosity about its inhabitants, this course offers a fascinating journey into the depths of marine science. Career Path ð¬ Marine Biologist: Prepare for a rewarding career as a marine biologist, conducting research, conservation efforts, and educating the public about marine ecosystems. ð³ Marine Conservationist: Advocate for the protection of marine environments and species as a marine conservationist, working with organizations to develop strategies for sustainable ocean management. ð Aquatic Educator: Inspire future generations to appreciate and protect our oceans as an aquatic educator, teaching students about marine biology, ecology, and conservation. ð Aquarist: Care for marine animals in aquariums and zoos as an aquarist, ensuring their health and well-being while educating visitors about their natural habitats and behaviors. ð Environmental Consultant: Help businesses and governments make informed decisions about marine resource management and conservation as an environmental consultant specializing in marine issues. Don't miss out on this incredible opportunity to embark on a journey of discovery and conservation with Marine Biology Essentials! Enroll today and take the first step toward a deeper understanding of our oceans ðð©âð¬. Frequently Asked Questions (FAQ) Q: What background knowledge do I need to enroll in Marine Biology Essentials? A: Marine Biology Essentials is designed to accommodate learners with varying levels of background knowledge. While prior exposure to biology or environmental science may be beneficial, it is not required. The course starts with foundational concepts and gradually builds upon them, making it accessible to beginners. Q: How long does it take to complete the course? A: The duration of Marine Biology Essentials depends on your individual pace and schedule. On average, students typically complete the course within [insert estimated duration], dedicating [insert estimated hours per week] to studying and completing assignments. However, the course is self-paced, allowing you to progress at a speed that suits your needs. Q: Can I access the course materials after completing the program? A: Yes, upon completing Marine Biology Essentials, you will retain access to the course materials indefinitely. This includes lecture videos, reading materials, and supplementary resources. You can review the content at any time to reinforce your understanding or revisit specific topics of interest. Q: Is there any prerequisite equipment or software required for the course? A: No specialized equipment or software is required for Marine Biology Essentials. All you need is a reliable internet connection and a device (such as a computer, tablet, or smartphone) to access the course materials and participate in online activities. Any additional resources or tools needed for specific assignments will be provided or outlined in advance. Q: Will I receive a certificate upon completing the course? A: Yes, upon successfully completing all course requirements, you will receive a certificate of completion for Marine Biology Essentials. This certificate demonstrates your understanding of key concepts in marine biology and can be a valuable addition to your academic or professional portfolio. Q: Can I interact with instructors and fellow students during the course? A: Yes, Marine Biology Essentials encourages active participation and collaboration among students. You will have opportunities to engage with instructors through discussion forums, live Q&A sessions, and virtual office hours. Additionally, you can connect with fellow learners, share insights, and participate in group activities to enhance your learning experience. Q: What if I have technical difficulties or need additional support during the course? A: If you encounter any technical difficulties or require assistance while taking Marine Biology Essentials, our dedicated support team is available to help. You can reach out to our technical support staff via email or through the course platform for prompt assistance and troubleshooting guidance. We are committed to ensuring that all students have a smooth and enjoyable learning experience. Course Curriculum Module 1_ Introduction to Marine Biology Introduction to Marine Biology 00:00 Module 2_ Physical Oceanography Physical Oceanography 00:00 Module 3_ Marine Ecology Marine Ecology 00:00 Module 4_ Marine Microbiology Marine Microbiology 00:00 Module 5_ Marine Plants Marine Plants 00:00 Module 6_ Marine Invertebrates Marine Invertebrates 00:00 Module 7_ Marine Vertebrates Marine Vertebrates 00:00
Embarking on the 'Paralegal (Legal Secretary)' course opens doors to an intriguing sector where proficiency meets opportunity. In the UK, the legal services market, worth over £35 billion, reflects an escalating demand for adept paralegals. This course is meticulously designed to equip learners with a comprehensive understanding of legal frameworks and administrative duties, setting the stage for a robust career in law. Our curriculum is tailored to instil essential skills and knowledge, ensuring participants emerge as competent legal secretaries, pivotal in the smooth functioning of law firms and legal departments. With a focus on real-world applications, the programme delves into document management, legal procedures, and client communication, moulding novices into indispensable assets in legal settings. Learning Outcomes: Acquire fundamental knowledge of UK legal systems and structures. Develop expertise in legal documentation preparation and handling. Enhance skills in effective communication within legal contexts. Understand ethical considerations and confidentiality in law. Learn client liaison and support techniques in legal environments. Gain insights into law office management and administrative procedures. Cultivate an ability to work under tight deadlines in legal settings. Master the art of meticulous research and analysis in legal tasks. Who Is This Course For? Aspiring legal secretaries seeking a foundational understanding of law. Administrative professionals aiming to transition into legal roles. Law students desiring to augment their education with practical skills. Individuals interested in exploring careers within legal frameworks. Support staff in legal firms wishing to enhance their expertise. Why Choose Us? Lifetime access to course materials Full tutor support is available Monday through Friday for all courses Learn essentials skills at your own pace from the comfort of your home Gain a thorough understanding of the course Access informative video modules taught by expert instructors 24/7 assistance and advice available through email and live chat Study the course on your computer, tablet, or mobile device Improve your chances of gaining professional skills and earning potential by completing the course. Why should you study this course? The course offers a comprehensive introduction to the subject matter and provides a solid foundation for further study. It will also help students to gain knowledge and skills that can be applied in their professional or personal life. Assessment The course includes a series of quizzes that will test your understanding and retention of the material covered in the course. The quizzes will help you to identify areas where you may need further practice, and you will have the opportunity to review the course materials as needed. Upon successfully passing the final quiz, you will be able to order your certificate of achievement. Career Path Legal Secretary: £20,000 - £30,000 Paralegal Assistant: £18,000 - £25,000 Legal Administrator: £17,000 - £24,000 Court Clerk: £20,000 - £28,000 Legal Executive: £22,000 - £35,000 Conveyancing Assistant: £18,000 - £26,000 Course Features Lectures 13 Quizzes 0 Duration Lifetime access Skill level All levels Language English Students 0 Assessments Yes Diploma of Paralegal (Legal Secretary) Lecture1.1 Module 1: Introduction to the Legal System Lecture1.2 Module 2: Legal Research and Writing Lecture1.3 Module 3: Contract Law Lecture1.4 Module 4: Tort Law Lecture1.5 Module 5: Criminal Law and Procedure Lecture1.6 Module 6: Property Law Lecture1.7 Module 7: Family Law Lecture1.8 Module 8: Employment Law Lecture1.9 Module 9: Wills, Probate, and Administration Lecture1.10 Module 10: Business Law for Paralegals Show more items