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24 Hours Left! Don't Let the Winter Deals Slip Away - Enrol Now! There's an old saying: 'Advertising is what you pay for; publicity is what you pray for.' It's time for you to stop praying for publicity and learn the skills needed to build, maintain and manage the reputation of your clients using all forms of media and communication. This Advanced Diploma in Public Relation at QLS Level 7 course is Endorsed by The Quality Licence Scheme Accredited by CPDQS (with 200 CPD points) You will learn everything from the basics of working as a public relations officer to handling PR crises like a pro. Each lesson is structured, and the course is made in a way that answers all your Public Relation related questions. You will get everything you need all in one place. Learning Outcome of this PR : Public Relation course: Grasp the core concepts of public relations Learn about the PR techniques like storytelling, public speaking, body language etc Develop the skills to manage a culturally diverse team Build the expertise for crisis management and handling defamation issues Understand the techniques of perforation evaluation and performance reporting Start your learning journey with this Level 7 Diploma in PR: Public Relation course straight away and take a step forward in securing a better future! The course is entertaining and packed with step-by-step lessons on: Module 01: Introduction Provides an overview of public relations, its importance, and the role it plays in organizational success. Module 02: Concepts Explores fundamental PR concepts, including communication strategies and media relations. Module 03: Management and Organisation of Public Relations Covers the structure, management, and organization of PR departments and agencies. Module 04: Public Relations Tactics and Research Focuses on various PR tactics and the importance of research in developing effective strategies. Module 05: Major Fields of PR Practice Part I Introduces key areas of PR practice, such as media relations and corporate communications. Module 06: Major Fields of PR Practice Part II Continues exploring major PR fields, including crisis management and community relations. Module 07: Social Media and PR Examines the role of social media in PR and strategies for effective online engagement. Module 08: Public Speaking Teaches essential public speaking skills for delivering impactful and persuasive messages. Module 09: Power of Storytelling Explores the importance of storytelling in PR to create compelling and relatable narratives. Module 10: Becoming an Influencer Focuses on building personal influence and leveraging it for PR success. Module 11: Importance of Body Language Covers how body language can impact communication and perception in PR. Module 12: Implementing CSR Discusses the role of corporate social responsibility (CSR) in PR and its implementation. Module 13: Performance Evaluation and Performance Reporting Explains methods for evaluating PR performance and reporting results to stakeholders. Module 14: Introduction to Cross-Cultural Awareness Introduces the basics of cross-cultural awareness and its importance in global PR. Module 15: Cross-Cultural Communication Teaches effective communication strategies for engaging with diverse cultural groups. Module 16: Corporate Cross-Cultural Awareness Focuses on building cross-cultural awareness within corporate settings for better PR practices. Module 17: Cultural Values Explores different cultural values and how they influence communication and PR strategies. Module 18: Working with and Managing a Culturally Diverse Team Covers best practices for managing and collaborating with culturally diverse teams. Module 19: Defamation Explains the legal aspects of defamation and how to manage and prevent reputational damage. Module 20: Crisis Management Teaches strategies for managing PR crises and maintaining organizational reputation. Module 21: Media Regulatory Bodies Provides an overview of media regulatory bodies and their impact on PR practices. Module 22: Ethics & Professionalism in Public Relations Discusses ethical considerations and professional standards in the PR industry. Module 23: Decision-Making with Critical Thinking Enhances decision-making skills using critical thinking techniques for effective PR strategies. Assessment Process You have to complete the assignment questions given at the end of the course and score a minimum of 60% to pass each exam. After passing the Advanced Diploma in Public Relation at QLS Level 7 exam, you will be able to request a certificate at an additional cost that has been endorsed by the Quality Licence Scheme. CPD 200 CPD hours / points Accredited by CPD Quality Standards Module 01 - Introduction 12:45 1: Introduction to Public Relations Preview 12:45 Module 02 - Concepts 14:29 2: Concepts of Public Relations 14:29 Module 03- Management and Organisation of Public Relations 10:21 3: Management and Organisation of Public Relations 10:21 Module 04 - Public Relations Tactics and Research 16:35 4: Public Relations Tactics and Research 16:35 Module 05 - Major Fields of PR Practice Part I 14:09 5: Major Fields of Public Relations Practice Part I 14:09 Module 06 - Major Fields of PR Practice Part II 14:25 6: Major Fields of Public Relations Practice Part II 14:25 Module 07: Social Media and PR 13:22 7: Social Media and PR 13:22 Module 08: Public Speaking 12:35 8: Public Speaking 12:35 Module 09: Power of Storytelling 21:27 9: Power of Storytelling 21:27 Module 10: Becoming an Influencer 14:16 10: Becoming an Influencer 14:16 Module 11: Importance of Body Language 10:49 11: Importance of Body Language 10:49 Module 12: Implementing CSR 11:37 12: Implementing CSR 11:37 Module 13: Performance Evaluation and Performance Reporting 09:29 13: Performance Evaluation and Performance Reporting 09:29 Module 14: Introduction to Cross-Cultural Awareness 06:51 14: Introduction to Cross-Cultural Awareness 06:51 Module 15: Cross-Cultural Communication 07:24 15: Cross-Cultural Communication 07:24 Module 16: Corporate Cross-Cultural Awareness 07:09 16: Corporate Cross-Cultural Awareness 07:09 Module 17: Cultural Values 06:42 17: Cultural Values 06:42 Module 18: Working with and Managing a Culturally Diverse Team 06:59 18: Working with and Managing a Culturally Diverse Team 06:59 Module 19: Defamation 10:57 19: Defamation 10:57 Module 20: Crisis Management 19:14 20: Crisis Management 19:14 Module 21: Media Regulatory Bodies 19:12 21: Media Regulatory Bodies 19:12 Module 22: Ethics & Professionalism in Public Relations 09:02 22: Ethics & Professionalism in Public Relations 09:02 Module 23: Decision Making with Critical Thinking 14:28 23: Decision Making with Critical Thinking 14:28 Assessment 03:00 24: ASSIGNMENT ON - ADVANCED DIPLOMA IN PUBLIC RELATION AT QLS LEVEL 7 03:00 Order Your Certificate 02:00 25: Order Your CPD Certificate 01:00 26: Order Your QLS Endorsed Certificate 01:00 Who is this course for? This PR : Public Relation course is designed for Anyone with an interest in public relations Individuals who wish to elevate their resume with a valuable skill set Job seekers aspiring to secure a career in the relevant industry Exciting professionals who wish to polish their PR skills Requirements You will not need any prior background or expertise to enrol in this course. Career path Content Creation. Media Relations. Social Media Community. Community Relations. Financial Communications. Spokesperson. Reputation Management. Crisis Management. The average salary for Public Relations jobs is £22,000 to £50,000 per year in the United Kingdom. Certificates Cademy certificate of completion Digital certificate - Included Will be downloadable when all lectures have been completed Certificate of completion Digital certificate - £10 Public RelationAdvanced Diploma in Public Relation at QLS Level 7 Hard copy certificate - £139 Show off Your New Skills with a Certificate of Completion After completing the Advanced Diploma in Public Relation at QLS Level 7, you can order an original hardcopy certificate of achievement endorsed by the Quality Licence Scheme. The certificate will be home-delivered, with a pricing scheme of - 89 GBP inside the UK 99 GBP (including postal fees) for international delivery

Level 4- Two Endorsed Diploma | QLS Hard Copy Certificate Included | Plus 5 CPD Courses | Lifetime Access

Gain the skills and credentials to kickstart a successful career and learn from the experts with this step-by-step

Gain the solid skills and knowledge to kickstart a successful career and learn from the experts with this

Explore the foundational concepts of public health and its crucial role in promoting community well-being with our comprehensive course, "Introduction to Public Health." Whether you're new to the field or seeking to deepen your understanding, this course equips you with essential knowledge and skills. Key Features: CPD Certified Free Certificate from Reed CIQ Approved Developed by Specialist Lifetime Access In the "Introduction to Public Health" course, learners will explore essential aspects of public health. They will gain an understanding of how public health protects and improves the health of communities. The course covers principles and policies that guide public health efforts, including disease control and epidemiology, which helps in tracking and understanding diseases. Learners will also delve into topics like maternal and child health, examining how health practices impact childbirth and early life. Environmental factors affecting public health will be explored, highlighting how surroundings can influence well-being. Additionally, the course addresses ethical considerations in public health, emphasizing the importance of making ethical decisions in health policies and practices. Overall, students will gain a comprehensive view of public health, equipping them with knowledge to contribute effectively to community health initiatives. Course Curriculum Module 01: Introduction to Public Health Module 02: Principles of Public Health Module 03: Health System and Policy Module 04: Disease Control Module 05: Understanding Epidemiology Module 06: Understanding Measures of Disease Frequency Module 07: Maternity and Childbirth Module 08: Environment and Public Health Module 09: Public Health and Ethics Learning Outcomes Understand key principles of public health and its significance globally. Analyze health systems and policies influencing public health strategies. Identify methods for disease control and prevention in public health. Explain epidemiological concepts and their application in public health. Evaluate measures of disease frequency used in public health research. Discuss ethical considerations in public health practice and policymaking. CPD 10 CPD hours / points Accredited by CPD Quality Standards Introduction to Public Health 1:52:48 1: Module 01: Introduction to Public Health 12:53 2: Module 02: Principles of Public Health 10:48 3: Module 03: Health System and Policy 13:09 4: Module 04: Disease Control 13:48 5: Module 05: Understanding Epidemiology 14:27 6: Module 06: Understanding Measures of Disease Frequency 10:07 7: Module 07: Maternity and Childbirth 16:08 8: Module 08: Environment and Public Health 11:42 9: Module 09: Public Health and Ethics 08:46 10: CPD Certificate - Free 01:00 Who is this course for? Healthcare professionals seeking foundational knowledge in public health. Students pursuing studies in healthcare-related disciplines. Individuals interested in understanding community health and wellbeing. Government officials involved in health policy development. Anyone curious about the impact of environment on public health. Career path Public Health Analyst Health Policy Advisor Epidemiology Research Assistant Environmental Health Officer Maternal and Child Health Specialist Public Health Ethics Consultant Certificates Digital certificate Digital certificate - Included Reed Courses Certificate of Completion Digital certificate - Included Will be downloadable when all lectures have been completed.

Explore the foundational concepts of public health and its crucial role in promoting community well-being with our comprehensive course, "Introduction to Public Health." Whether you're new to the field or seeking to deepen your understanding, this course equips you with essential knowledge and skills. Key Features: CPD Certified Free Certificate from Reed CIQ Approved Developed by Specialist Lifetime Access In the "Introduction to Public Health" course, learners will explore essential aspects of public health. They will gain an understanding of how public health protects and improves the health of communities. The course covers principles and policies that guide public health efforts, including disease control and epidemiology, which helps in tracking and understanding diseases. Learners will also delve into topics like maternal and child health, examining how health practices impact childbirth and early life. Environmental factors affecting public health will be explored, highlighting how surroundings can influence well-being. Additionally, the course addresses ethical considerations in public health, emphasizing the importance of making ethical decisions in health policies and practices. Overall, students will gain a comprehensive view of public health, equipping them with knowledge to contribute effectively to community health initiatives. Course Curriculum Module 01: Introduction to Public Health Module 02: Principles of Public Health Module 03: Health System and Policy Module 04: Disease Control Module 05: Understanding Epidemiology Module 06: Understanding Measures of Disease Frequency Module 07: Maternity and Childbirth Module 08: Environment and Public Health Module 09: Public Health and Ethics Learning Outcomes Understand key principles of public health and its significance globally. Analyze health systems and policies influencing public health strategies. Identify methods for disease control and prevention in public health. Explain epidemiological concepts and their application in public health. Evaluate measures of disease frequency used in public health research. Discuss ethical considerations in public health practice and policymaking. CPD 10 CPD hours / points Accredited by CPD Quality Standards Introduction to Public Health 1:52:48 1: Module 01: Introduction to Public Health 12:53 2: Module 02: Principles of Public Health 10:48 3: Module 03: Health System and Policy 13:09 4: Module 04: Disease Control 13:48 5: Module 05: Understanding Epidemiology 14:27 6: Module 06: Understanding Measures of Disease Frequency 10:07 7: Module 07: Maternity and Childbirth 16:08 8: Module 08: Environment and Public Health 11:42 9: Module 09: Public Health and Ethics 08:46 10: CPD Certificate - Free 01:00 Who is this course for? Healthcare professionals seeking foundational knowledge in public health. Students pursuing studies in healthcare-related disciplines. Individuals interested in understanding community health and wellbeing. Government officials involved in health policy development. Anyone curious about the impact of environment on public health. Career path Public Health Analyst Health Policy Advisor Epidemiology Research Assistant Environmental Health Officer Maternal and Child Health Specialist Public Health Ethics Consultant Certificates Digital certificate Digital certificate - Included Reed Courses Certificate of Completion Digital certificate - Included Will be downloadable when all lectures have been completed.

Explore the foundational concepts of public health and its crucial role in promoting community well-being with our comprehensive course, "Introduction to Public Health." Whether you're new to the field or seeking to deepen your understanding, this course equips you with essential knowledge and skills. Key Features: CPD Certified Free Certificate from Reed CIQ Approved Developed by Specialist Lifetime Access In the "Introduction to Public Health" course, learners will explore essential aspects of public health. They will gain an understanding of how public health protects and improves the health of communities. The course covers principles and policies that guide public health efforts, including disease control and epidemiology, which helps in tracking and understanding diseases. Learners will also delve into topics like maternal and child health, examining how health practices impact childbirth and early life. Environmental factors affecting public health will be explored, highlighting how surroundings can influence well-being. Additionally, the course addresses ethical considerations in public health, emphasizing the importance of making ethical decisions in health policies and practices. Overall, students will gain a comprehensive view of public health, equipping them with knowledge to contribute effectively to community health initiatives. Course Curriculum Module 01: Introduction to Public Health Module 02: Principles of Public Health Module 03: Health System and Policy Module 04: Disease Control Module 05: Understanding Epidemiology Module 06: Understanding Measures of Disease Frequency Module 07: Maternity and Childbirth Module 08: Environment and Public Health Module 09: Public Health and Ethics Learning Outcomes Understand key principles of public health and its significance globally. Analyze health systems and policies influencing public health strategies. Identify methods for disease control and prevention in public health. Explain epidemiological concepts and their application in public health. Evaluate measures of disease frequency used in public health research. Discuss ethical considerations in public health practice and policymaking. CPD 10 CPD hours / points Accredited by CPD Quality Standards Introduction to Public Health 1:52:48 1: Module 01: Introduction to Public Health 12:53 2: Module 02: Principles of Public Health 10:48 3: Module 03: Health System and Policy 13:09 4: Module 04: Disease Control 13:48 5: Module 05: Understanding Epidemiology 14:27 6: Module 06: Understanding Measures of Disease Frequency 10:07 7: Module 07: Maternity and Childbirth 16:08 8: Module 08: Environment and Public Health 11:42 9: Module 09: Public Health and Ethics 08:46 10: CPD Certificate - Free 01:00 Who is this course for? Healthcare professionals seeking foundational knowledge in public health. Students pursuing studies in healthcare-related disciplines. Individuals interested in understanding community health and wellbeing. Government officials involved in health policy development. Anyone curious about the impact of environment on public health. Career path Public Health Analyst Health Policy Advisor Epidemiology Research Assistant Environmental Health Officer Maternal and Child Health Specialist Public Health Ethics Consultant Certificates Digital certificate Digital certificate - Included Reed Courses Certificate of Completion Digital certificate - Included Will be downloadable when all lectures have been completed.

Do you want to prepare for your dream job but strive hard to find the right Data Scientist and Cybersecurity Engineer courses? Then, stop worrying, for our strategically modified Data Scientist and Cybersecurity Engineer bundle will keep you up to date with the relevant knowledge and most recent matters of this emerging field. So, invest your money and effort in our 33 course mega Data Scientist and Cybersecurity Engineer bundle that will exceed your expectations within your budget. The Data Scientist and Cybersecurity Engineer related fields are thriving across the UK, and recruiters are hiring the most knowledgeable and proficient candidates. It's a demanding field with magnitudes of lucrative choices. If you need more guidance to specialise in this area and need help knowing where to start, then StudyHub proposes a preparatory bundle. This comprehensive Data Scientist and Cybersecurity Engineer bundle will help you build a solid foundation to become a proficient worker in the sector. This Data Scientist and Cybersecurity Engineer Bundle consists of the following 30 CPD Accredited Premium courses - Course 01:Basic Data Analysis Course 02:Excel Data Analysis Course 03:2021 Python Programming From A-Z: Beginner To Expert Course 04:Python Data Science with Numpy, Pandas and Matplotlib Course 05:2021 Data Science & Machine Learning with R from A-Z Course 06:Mastering SQL Programming Course 07:Research Methods in Business Course 08:Cyber Security Incident Handling and Incident Response Course 09:Microsoft Azure 2017 Course 10:AZ-104: Microsoft Azure Administrator Course 11:Microsoft Azure Cloud Concepts Course 12:Advanced Excel Analytics Course 13:Statistics & Probability for Data Science & Machine Learning Course 14:Quick Data Science Approach from Scratch Course 15:R Programming for Data Science Course 16:Learn Python, JavaScript, and Microsoft SQL for Data science Course 17:Google Data Studio: Data Analytics Course 18:Introduction to Excel Data Tools and Data Management Course 19:Microsoft Access Tables and Queries Course 20:Microsoft Access Databases Forms and Reports Course 21:Excel Pivot Tables, Pivot Charts, Slicers, and Timelines Course 22:VLOOKUP: Master Excel Formula VLOOKUP in 60 minutes! Course 23:Excel: Top 50 Microsoft Excel Formulas in 50 Minutes! Course 24:GDPR Course 25:Data Center Training Essentials: General Introduction Course 26:Web Scraping and Mapping Dam Levels in Python and Leaflet Course 27:Microsoft Power BI - Master Power BI in 90 Minutes! Course 28:PowerBI Formulas Course 29:Business Intelligence and Data Mining Course 30:Financial Ratio Analysis for Business Decisions 3 Extraordinary Career Oriented courses that will assist you in reimagining your thriving techniques- Course 01: Career Development Plan Fundamentals Course 02: CV Writing and Job Searching Course 03: Interview Skills: Ace the Interview Learning Outcomes of Data Scientist and Cybersecurity Engineer This tailor-made Data Scientist and Cybersecurity Engineer bundle will allow you to- Uncover your skills and aptitudes to break new ground in the related fields Deep dive into the fundamental knowledge Acquire some hard and soft skills in this area Gain some transferable skills to elevate your performance Maintain good report with your clients and staff Gain necessary office skills and be tech savvy utilising relevant software Keep records of your work and make a report Know the regulations around this area Reinforce your career with specific knowledge of this field Know your legal and ethical responsibility as a professional in the related field This Data Scientist and Cybersecurity Engineer Bundle resources were created with the help of industry experts, and all subject-related information is kept updated on a regular basis to avoid learners from falling behind on the latest developments. Certification After studying the complete Data Scientist and Cybersecurity Engineer training you will be able to take the assessment. After successfully passing the assessment you will be able to claim all courses pdf certificates and 1 hardcopy certificate for the Title Course completely free. Other Hard Copy certificates need to be ordered at an additional cost of •8. CPD 330 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Ambitious learners who want to strengthen their CV for their desired job should take advantage of the Data Scientist and Cybersecurity Engineer bundle! This bundle is also ideal for professionals looking for career advancement. Requirements To participate in this Data Scientist and Cybersecurity Engineer course, all you need is - A smart device A secure internet connection And a keen interest in Data Analysis and Cyber Security Career path Upon completing this essential Data Scientist and Cybersecurity Engineer Bundle, you will discover a new world of endless possibilities. These Data Scientist and Cybersecurity Engineer courses will help you to get a cut above the rest and allow you to be more efficient in the relevant fields.

In today's interconnected world, understanding Animal Psychology and Behaviour is paramount. This course delves deep into the intricacies of animal minds and behaviors, offering insights crucial for effective animal care. By comprehending the nuances of Animal Psychology, individuals become equipped to address various challenges in animal welfare, from basic health concerns to complex behavioral issues. With modules covering topics such as Evolution and Ecosystem, students gain a holistic understanding of the relationship between animals and their environment. This knowledge is not only valuable for ensuring the well-being of animals but also holds significant weight in the job market. In the UK, where there's a growing demand for skilled professionals in animal care, possessing expertise in Animal Psychology opens doors to diverse career opportunities. Whether it's in animal shelters, research facilities, or conservation organizations, graduates of this course are sought after for their specialized knowledge. Salaries for positions in this field typically range from £20,000 to £30,000 annually, reflecting the importance of their skills. As the sector continues to expand, with a projected growth of 15% in the next decade, investing in Animal Psychology education proves to be not only rewarding but also essential for addressing the evolving needs of our animal companions. Key Features: CPD Certified Animal Psychology Course Free Certificate Developed by Specialist Lifetime Access Course Curriculum: Animal Psychology and Behaviour Module 01: Introduction to Animal Care Module 02: Basic Animal Health Module 03: Evolution and Ecosystem Module 04: Animal Behaviour Module 05: Animal Psychology Learning Outcomes: Identify animal care principles and ethical responsibilities in husbandry. Apply basic health assessments and recognise signs of common illnesses. Analyse the role of evolution in shaping animal behaviours. Interpret animal behaviours through observation and behavioural analysis techniques. Understand key concepts in animal psychology and its applications. Demonstrate knowledge of ecosystem dynamics and its influence on animal behaviour. CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? This Animal Psychology and Behaviour Course can be taken by anyone who wants to understand more about the topic. With the aid of this Animal Psychology course, you will be able to grasp the fundamental knowledge and ideas. Additionally, this Animal Psychology and Behaviour Course is ideal for: Animal enthusiasts seeking deeper understanding of behaviour. Veterinarians aiming to enhance animal treatment approaches. Wildlife conservationists dedicated to preserving natural habitats and behaviours. Pet owners desiring better comprehension of their animal companions. Zoologists exploring career opportunities in animal research and management. Requirements Learners do not require any prior qualifications to enrol on this Animal Psychology and Behaviour Course. You just need to have an interest in Animal Psychology and Behaviour Course. Career path After completing this Animal Psychology and Behaviour Course you will have a variety of careers to choose from. The following job sectors of Animal Psychology and Behaviour Course are: Animal Behaviourist - £20K to £40K/year. Wildlife Conservation Officer - £18K to £30K/year. Pet Trainer - £16K to £25K/year. Veterinary Assistant - £16K to £24K/year. Animal Shelter Manager - £20K to £35K/year. Certificates Digital certificate Digital certificate - Included Certificate of Completion Digital certificate - Included Will be downloadable when all lectures have been completed.

Advance Knee Osteoarthritis Physical Therapy Protocol Aims to: Our advanced Knee OA physical therapy Protocol present an evidence-based approach primarily focused on addressing non-operative patients of various ages and abilities affected by PFP and OA. Clinicians will learn a comprehensive approach to treatment including dry needling, soft tissue mobilization, progressive exercises, and return to play criteria based on threshold training principles. Rehab principles and information can be applied to postoperative patient populations as well. Learning Objective: At the end of this course, the participant will be able to: 1) Summarize current research related to patellofemoral pain, OA, and exercise to include relevant research on bracing & taping. 2) Explain how to screen and assess clients to determine asymmetry and compensatory movement patterns. 3) Create an effective rehabilitation program to maximize function. 4) Summarize return-to-play guidelines Who Should Enroll Physiotherapist Orthopedics Sport Physiologist Orthopedic Nurses Athletic trainer Occupational Therapist     CPD Credit Hours: 2 Hours Resources:  Lifetime Access to Learning Resources Downloadable Course Material CPD Certificate Presenter  Brian Schiff, PT, DPT, OCS, CSCS Presenter Bio Brian Schiff, PT, DPT, OCS, CSCS, is a licensed physical therapist, strength coach, author, industry speaker, and business owner. He graduated from The Ohio State University in 1996 with a Bachelor of Science degree in Allied Health Professions (Physical Therapy). He received his Doctorate of Physical Therapy from Northeastern University in 2021. He became a Certified Strength & Conditioning Specialist through the National Strength & Conditioning Association in 1998. Brian has worked in outpatient sports medicine clinics for the past 21 years. He specializes in treating general orthopedics and sports medicine cases, specifically the shoulder, knee, hip, and ankle. From 2002 to 2006, Brian served as the strength & conditioning coach for The Columbus Crew Major League Soccer Team. Brian is currently the supervisor at Raleigh Orthopaedic Performance Center in Raleigh, NC. Raleigh Orthopaedic Performance Center is a 20,000-square-foot multi-disciplinary facility that focuses on sports therapy and sports performance training. He currently focuses on sports rehab and injury prevention and serves as a PT consultant for the Carolina Hurricanes. Brian has produced DVDs on ACL injury prevention, knee arthritis, and knee training for runners. In addition, he has authored books on rotator cuff injuries, the treatment of frozen shoulders, and shoulder injury recovery integrated with golf-specific fitness. Currently. he writes a bi-weekly online column entitled Functionally Fit for PFP Magazine.