Unlock the secrets of successful marketing with our comprehensive course, "Marketing: Research, Branding, Advertising, and Pricing Strategies." From understanding the basics to mastering strategic marketing, this course covers it all. Explore essential topics like consumer behaviour, market segmentation, product life cycles, branding, pricing strategies, and digital marketing. Gain practical insights into advertising, sales promotion, personal selling, and public relations. Perfect for anyone looking to enhance their marketing skills and drive business success. Key Features: CPD Certified Free Certificate from Reed CIQ Approved Developed by Specialist Lifetime Access Learners will gain a solid understanding of marketing fundamentals and the marketing process. They will explore the marketing environment and conduct marketing research to understand consumer and business buying behaviours. Students will learn how to segment markets and develop effective product strategies throughout the product life cycle. They will discover the essentials of branding and pricing strategies to position products competitively. The curriculum covers marketing channels, integrated marketing communications, and the importance of advertising and sales promotions. Personal selling, public relations, and direct and digital marketing are also key components. Finally, students will learn strategic marketing techniques to plan and execute comprehensive marketing campaigns effectively. This curriculum equips learners with practical skills and knowledge to thrive in various marketing roles. Course Curriculum: Module 01: Basics of Marketing Module 02: The Marketing Process Module 03: Marketing Environment Module 04: Marketing Research Module 05: Consumer Buying Behaviour Module 06: Business Markets and Buying Behaviour Module 07: Market Segmentations Module 08: Product Strategy Module 09: Product Life Cycle Module 10: Branding Strategy Module 11: Pricing Strategy Module 12: Marketing Channels Module 13: Integrated Marketing Communications Module 14: Advertising and Sales Promotion Module 15: Personal Selling and Public Relations Module 16: Direct and Digital Marketing Module 17: Strategic Marketing Learning Outcomes: Identify key elements in marketing research for strategic decision-making. Analyse consumer behaviour to enhance targeted marketing strategies effectively. Develop branding strategies aligned with product life cycle stages. Formulate competitive pricing strategies based on market segmentation analysis. Implement integrated marketing communications for effective brand promotion. Evaluate digital marketing channels for strategic marketing campaigns. CPD 10 CPD hours / points Accredited by CPD Quality Standards Marketing: Research, Branding, Advertising and Pricing Strategies 12:08:28 1: Module 01: Basics of Marketing 28:51 2: Module 02: The Marketing Process 35:55 3: Module 03: Marketing Environment 21:18 4: Module 04: Marketing Research 38:52 5: Module 05: Consumer Buying Behaviour 57:31 6: Module 06: Business Markets and Buying Behaviour 37:40 7: Module 07: Market Segmentations 39:53 8: Module 08: Product Strategy 43:21 9: Module 09: Product Life Cycle 23:49 10: Module 10: Branding Strategy 31:59 11: Module 11: Pricing Strategy 1:00:20 12: Module 12: Marketing Channels 53:31 13: Module 13: Integrated Marketing Communications 47:56 14: Module 14: Advertising and Sales Promotion 48:07 15: Module 15: Personal Selling and Public Relations 1:00:48 16: Module 16: Direct and Digital Marketing 47:06 17: Module 17: Strategic Marketing 50:31 18: CPD Certificate - Free 01:00 Who is this course for? Business professionals seeking advanced marketing knowledge. Marketing managers aim to refine strategic marketing approaches. Entrepreneurs interested in enhancing brand development strategies. Graduates pursuing careers in marketing or related fields. Anyone wanting to deepen their understanding of marketing principles. Career path Market Research Analyst Brand Manager Pricing Analyst Advertising Executive Digital Marketing Specialist Public Relations Officer Certificates Digital certificate Digital certificate - Included Reed Courses Certificate of Completion Digital certificate - Included Will be downloadable when all lectures have been completed.
Sales and trade exist because people need and are looking for that which is better than what they have. Sometimes, they don’t even know that they have a need. The critical piece of this process is “connecting the dots.” We must demonstrate that we have listened respectfully, and, as experts, show how the needs are tied directly to our answer. Just because they have a need and we have a solution doesn’t mean that it’s a guaranteed sale. Connecting their needs to our solution is precisely what the Sales Presentation Skills class is all about. Outcomes – Participants will be able to: Research and understand each unique customer to demonstrate expertise; Conduct productive meetings to discover useful information to formulate the most effective solution(s); Propose plans that are fully aligned with the target’s situation and needs; Increase abilities to engage and motivate the prospect/client through compelling presentations; Convey emotional intelligence enthusiasm and sincerity to get client buy-in; Strengthen professionalism through dynamic story-telling, elevating the level of rapport; and Create positive messages even from negative, modeling a problem-solving, can-do attitude for the audience. Online Format—Sales Presentation Skills is a 4-hour interactive virtual class. Register for this class and you will be sent ONLINE login instructions prior to the class date. Overall, your professionalism, your teaching style, and the content of the course kept it interesting and easy to follow. We believe in what you have taught us, having tried it first hand, I can honestly say, your course works; your methods and ideas have proven themselves. I look forward to working with you again and again in the future. Alan M. Kriegstein, PresidentALA Scientific Instruments, Inc.
Data Protection and Clinical Trials
Learn more about entering the exciting field of Clinical Research, and how you can quickly start or grow your career! Tuesday, August 27 · 1 - 2am GMT+1 Join us to learn about Clinical Research--a growing field that offers a variety of career opportunities--and how you can acquire the skills to work in Clinical Research! Ask questions of experts working in the field. Discover the PCC Clinical Research program. In this 6 month, part-time class, you learn the foundational terms, concepts, and elements of designing and implementing clinical research, preparing you for a great job for an in-demand role. Most positions offer starting hourly rates ranging between $23-$36 per hour, and typically include benefits. Clinical research skills and knowledge are used in research sites such as medical centers and hospitals, pharmaceutical, device or biotechnology companies, or in contract research organizations. PCC's Foundations of Clinical Research curriculum was developed in partnership with local Oregon healthcare leaders including OHSU, Kaiser Permanente, Providence Health & Services, and Legacy Health. In the Foundations of Clinical Research non-credit certificate program at PCC's Institute for Health Professionals, you will learn will ethical, regulatory, historical and operational, recruitment, reporting, and other principles that support successful clinical trials. Seeking a new opportunity in a growing field? Already a CNA or Nurse and looking to transition to a role that doesn't have you running ragged all day? Check out PCC's IHP Clinical Research program!
To conduct a clinical trial in the European Economic Area under the Clinical Trials Directive the sponsor must apply for authorisation from the national competent authority (i.e. medicines regulator), and favourable opinion must be obtained from a research ethics committee, in each member state in which the trial is to take place. This module sets out the requirements for successful compilation, submission and maintenance of the applications.
UX Process for Beginners from User Interviews to Personas, User stories, Information architecture to Usability testing
Selling Skills ► Into Action strengthens participants’ ability to apply a consultative, client-focused approach to the selling process. It is exercise-based, highly interactive and designed to yield results that can be put to use immediately. Outcomes – Participants will be able to: Identify and reach the most promising prospects to increase efficiency, Research and understand each unique customer to demonstrate expertise and ability, Conduct productive sales meetings that yield the best data to present the most effective solution, Present solutions that are fully aligned with the prospect’s situation and needs, and Work more effectively and resourcefully to close more business. ONLINE—Selling Skills ► Into Action is a 4-hour interactive online course. Register for this class and you will be sent ONLINE login instructions prior to the class date. Dr. Atkins, thank you for sharing ‘Language of Happiness and Power of Praise‘ with our chapter! We enjoyed the interactive presentation and your professionalism. I received positive feedback from our members—there is nothing better than that! Thanks again. Olga Otero, Chapter PresidentHuman Resources Association of Palm Beach County (HRPBC)
Are you ready to delve into the dynamic world of property development? Whether you're an aspiring developer or looking to expand your knowledge, our comprehensive course equips you with the essential skills and insights needed to succeed. Key Features: CPD Certified Free Certificate from Reed CIQ Approved Developed by Specialist Lifetime Access In the Property Development course, learners will explore essential aspects of real estate projects. They begin by understanding different types of properties and the laws governing them. They delve into detailed property research methods to make informed decisions. Participants gain insights into managing projects effectively, from planning stages through to obtaining building regulations. They also learn about the financial options available for property development, crucial for making sustainable investment choices. Understanding the planning process helps them navigate legal requirements and gain necessary approvals. Moreover, learners discover strategies for marketing properties effectively in competitive markets. This comprehensive curriculum equips them with practical knowledge and skills essential for succeeding in property development, ensuring they are prepared to handle various challenges and opportunities in the real estate industry. Course Curriculum Module 1: Introduction to Property Development Module 2: Different types of Property Module 3: Property Research Module 4: Property and the Law Module 5: Project Management Module 6: Obtaining Building Regulations Module 7: The Planning Process Module 8: Different Methods of Finance Option Module 9: Marketing Your Property Learning Outcomes: Understand different finance options available for property development projects. Identify various types of properties and their suitability for development. Conduct effective property research using industry-standard methods and tools. Apply legal principles relevant to property development processes in the UK. Manage property development projects efficiently from inception to completion. Navigate through the planning and building regulation processes effectively. CPD 10 CPD hours / points Accredited by CPD Quality Standards Property Development: Property Research, Planning, Marketing and the Law 1:20:39 1: Module 1: Introduction to Property Development 13:33 2: Module 2: Different types of Property 08:49 3: Module 3: Property Research 07:53 4: Module 4: Property and the Law 09:52 5: Module 5: Project Management 08:49 6: Module 6: Obtaining Building Regulations 06:28 7: Module 7: The Planning Process 06:55 8: Module 8: Different Methods of Finance Option 09:29 9: Module 9: Marketing Your Property 07:51 10: CPD Certificate - Free 01:00 Who is this course for? Individuals aspiring to enter property development industry. Professionals looking to enhance their property development knowledge. Students seeking foundational understanding of property market dynamics. Anyone interested in learning about property law and project management. Entrepreneurs planning to venture into property development sector. Career path Property Developer Real Estate Analyst Project Manager (Property) Planning Officer Property Marketing Specialist Building Regulations Consultant Certificates Digital certificate Digital certificate - Included Reed Courses Certificate of Completion Digital certificate - Included Will be downloadable when all lectures have been completed.
Are you ready to delve into the dynamic world of property development? Whether you're an aspiring developer or looking to expand your knowledge, our comprehensive course equips you with the essential skills and insights needed to succeed. Key Features: CPD Certified Free Certificate from Reed CIQ Approved Developed by Specialist Lifetime Access In the Property Development course, learners will explore essential aspects of real estate projects. They begin by understanding different types of properties and the laws governing them. They delve into detailed property research methods to make informed decisions. Participants gain insights into managing projects effectively, from planning stages through to obtaining building regulations. They also learn about the financial options available for property development, crucial for making sustainable investment choices. Understanding the planning process helps them navigate legal requirements and gain necessary approvals. Moreover, learners discover strategies for marketing properties effectively in competitive markets. This comprehensive curriculum equips them with practical knowledge and skills essential for succeeding in property development, ensuring they are prepared to handle various challenges and opportunities in the real estate industry. Course Curriculum Module 1: Introduction to Property Development Module 2: Different types of Property Module 3: Property Research Module 4: Property and the Law Module 5: Project Management Module 6: Obtaining Building Regulations Module 7: The Planning Process Module 8: Different Methods of Finance Option Module 9: Marketing Your Property Learning Outcomes: Understand different finance options available for property development projects. Identify various types of properties and their suitability for development. Conduct effective property research using industry-standard methods and tools. Apply legal principles relevant to property development processes in the UK. Manage property development projects efficiently from inception to completion. Navigate through the planning and building regulation processes effectively. CPD 10 CPD hours / points Accredited by CPD Quality Standards Property Development: Property Research, Planning, Marketing and the Law 1:20:39 1: Module 1: Introduction to Property Development 13:33 2: Module 2: Different types of Property 08:49 3: Module 3: Property Research 07:53 4: Module 4: Property and the Law 09:52 5: Module 5: Project Management 08:49 6: Module 6: Obtaining Building Regulations 06:28 7: Module 7: The Planning Process 06:55 8: Module 8: Different Methods of Finance Option 09:29 9: Module 9: Marketing Your Property 07:51 10: CPD Certificate - Free 01:00 Who is this course for? Individuals aspiring to enter property development industry. Professionals looking to enhance their property development knowledge. Students seeking foundational understanding of property market dynamics. Anyone interested in learning about property law and project management. Entrepreneurs planning to venture into property development sector. Career path Property Developer Real Estate Analyst Project Manager (Property) Planning Officer Property Marketing Specialist Building Regulations Consultant Certificates Digital certificate Digital certificate - Included Reed Courses Certificate of Completion Digital certificate - Included Will be downloadable when all lectures have been completed.
Overview This course provides participants with the chance to focus on relevant project management tools and skills required to run successful projects in research and beyond. The course has been designed to help researchers and project managers enhance their project management skills in the context of their research and develop their knowledge of broader project management principles. The training course is highly participative and includes a peer learning session where participants will get the chance to tackle specific issues and challenges related to their research projects, find innovative solutions and share best practices.