the clean kilo
The Clean Kilo concept began simply over conversation between us (Jeanette and
Tom) because we desperately felt like we needed to do something about the amount
of plastic which ends up in the environment. We had been racking our brains for
a while, sometimes coming up with little inventions which could help people cut
down on plastic use; we even floated the idea of a toothbrush with a changeable
head until we realised someone else had already done it! With the frivolous use
of unnecessary plastic for food packaging that we had seen, (items like single
bell peppers in shrink wrap) Jeanette asked the question, 'Why is there not a
supermarket with no plastic packaging?'. This then quickly reminded Tom of a
bulk shop that he visited frequently during his time as a chemistry PhD student
in Australia. Tom had always pondered about how great it would be to have this
in the UK, however, with no previous business background it seemed a ridiculous
thought to embark on such a project. Jeanette had been instrumental in all areas
of small businesses during her career and so her experience in marketing and
design meant that we made the perfect team to make The Clean Kilo: Zero Waste
Supermarket become a reality in Birmingham.
