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CONSULTATIVE SELLING Training Programme Framework
By Dickson Training Ltd
Key Objectives for the Training provision Effective listening to a client's needs and requirements during various stages of the sales process. Engage in meaningful communication with clients, learn to identify challenges and opportunities that relate to the prospects. Overcome the identified challenge. Build long term rapport and establish trust with the prospect throughout the sales process, Ensure continued customer satisfaction that can turn into repeat business. Be able to build rapport with customers or clients. Know the right questions to ask to fully understand the customer or client’s needs without putting on any pressure. Be able to check you have the right information from the customer or client. Be able to match products and services to the customer or client using the information you have gathered. Be able to influence effectively. Know how to stand out from your competitors. Stage 1 – Research the Company’s ‘Value Propositions’ and USP Analysis Conducting 30 min confidential interviews with a cross-section of the eligible Attendees & the Stakeholders, in order to gain an objective understanding of the various scenarios and clients that the Participants work with. the Company’s ‘Value Propositions’ Unique Selling Points The Customers’ journey(s) The Competition’s offers for analysis and comparisons. From these findings, a carefully calibrated bespoke Programme will be designed and delivered. Stage 2 - Design the Bespoke 2 x day Course nd Stage 3 - Delivery of the Course Programme This Programme can be delivered in 2 x consecutive days, or split between 2 – 3 weeks, to make it more ‘work-friendly’ – if required. It is very practical and commercially focussed in approach, with lots of interactive exercises designed to draw out the learning applications via the debriefings. The ‘Real Play’ scenarios on day 2 will be based on specific case studies drawn from the Research findings so that they are authentic to optimise the learning. Individual Action Plans will be captured at the end of each day to be debriefed by the Participants’ respective Line Managers. Template Programme Day One – Foundation – Strategic Approach Section One – The Principles of Consultative Selling Defining ‘Consultative Selling’ The Company’s ‘Unique Selling Points’ & Value Proposition The Consultative Selling model – the five stages Avoiding appearing ‘pushy’, ‘pressurising’ or ‘talking through the sale’ Section Two –Strategy & Preparation ‘Buy-Class’ Matrix Strategic plan Template – matching services/products to identified needs & opportunities. Preparing a range of objectives Constants and variables – USP’s Researching key Client/Decision Makers’ priorities, profile & background (LinkedIn etc.) Preparing for potential & likely Objections Section Three – Email etiquette & ‘influencing’ email correspondence. Email etiquette A.B.S.U.R.D model Clarity and tone – discovery of clients’ needs & motivational factors. Techniques to influence and ‘nudge’. Ensuring the data and content have a ‘gentle’ motivational & appealing message. Top Tips Day Two – Practical Application Section Four – Rapport Building & Effective Communication skills ‘Behaviour Labelling’ techniques – setting a positive tone. Asking Open Questions – gaining a full understanding of the clients’ priorities & expectations. EQ - Inviting opinions; perspectives; experiences – winning confidence. Active Listening – focus and commitment to understand. ‘Reading the room’ – adapting to responses and reactions. Maintaining focus on relevant topics that the Client cares about; carefully consider the opportunities to influence. But NO PRESSURE! Building a ‘bond of trust’ with commitments and authentic, shared values. Section Five – Explaining the Benefits – aligned to the Customers’ Priorities Understanding ‘Why do People Buy?’ Research data analysis. Open questions that lead to understanding the key issues and Clients’ priorities. Avoiding the danger of ‘pressurising’ the Client. Responding to objections effectively, with confidence and sensitivity. Explaining the benefits that are aligned to the Clients’ stated requirements. Making the Data ‘sing’ – memorable takeaways for the Client. Augmented benefits – Brand confidence; Case studies; Warranty; Service; Range; Flexibility etc. in alignment with their stated preferences/requirements Differentials compared to Competitors Section Six – Winning Commitment Inviting commitment – with confidence Consultative Selling Closing techniques (e.g. Alternative Close/Assumptive Close et al) Avoiding ‘talking through the sale’ – knowing when to ‘Shut UP!’ Confirming agreement – ensuring Clients’ motivation for repeat business Section Seven – Practical Application ‘Real Play’ From the Research findings, carefully devised scenarios can be generated to provide the most valuable learning opportunities to underpin all the skills & techniques covered in the Programme. Potential Real Play scenarios: A well-established customer has indicated that they are soon to be opening up additional new offices – this presents an opportunity to arrange for the Company to support them with their upcoming needs. After some very positive feedback and with the upcoming contract renewal imminent – how can the Company give the Customer more high-quality support in other areas of their business? A Competitor has been to see the client and they have prompted some concerns about ‘value for money’ & ‘quality of service’. How Real Play works… The group is split the group into 2 sub-groups, one with our Professional Actor (option available); the other with the Trainer or a willing Participant. Each group has a brief and has to instruct their Trainer/Actor/Participant on how to approach the scenario supplied. The Actor and Trainer (or willing Participant) perform the role play(s) as instructed by their respective teams; however, during the action they can be paused for further recommendations or direction. The outcome is the responsibility of the team(s) – not the performers. Debrief the full Programme Individual Action Plans - to be followed through. ‘Best Practices’ for application into the business Options for Exercises within the Programme Sample Exercise – Red & White There is a specific time managed agenda and itinerary, which puts the group under pressure. The key challenge is for the sub-groups to maximise the commercial value from the task, however there is always a great danger that the individuals attempt to gain financial progress at the expense of the other group! Debriefing points: Persuasive communication and influence across barriers Gaining buy-in when others are sceptical Strategic planning accounting for others’ behaviours Sample Exercise – Communication Challenge Each Participant has different pieces of information, but are not allowed to share it visually. They are only allowed to communicate to work out the solution hidden among the large amount of data. Debrief: Structured approach Maintaining focus through distractions/interference Active Listening Controlled communication Sample Exercise – Persuasive emails Sample emails are shared to be critiqued and improved upon to be debriefed: Tone & impact Making the Data ‘sing’ Influential & motivational language Customer centric message. Sample Exercise –Juggling Each Participant has to pass the ‘Customers’ (Juggling balls) carefully through the system with all the other Participants to reach a profitable conclusion Debrief: EQ to read the room and effectively communicate, when the pressure is on Customer focus and adapting to challenges Devising a plan that wins buy-in Overcoming competing ideas to get to ‘best practice’ Consistent commitment, communication and motivational drivers that influenced performance. Sample Exercise –Critical Path The group are provided with 30 x discs and some ‘post-it’ notes. (no pens or pencils are allowed) Their brief is to create a grid shape with the 30 x discs, which will act as ‘stepping stones’ for the ‘Critical Path’ But they have to follow the correct order through the grid from the start to finish, which they will have to work out through ‘trial & error’ All of the team must pass through the ‘Critical Path’ worked out on the grid, observing the constraints, within the time limit. No talking is permitted once they start using the materials Debrief: - Clear communication focussing on the ‘client’s journey’ Planning for challenges Identifying risks and mitigating them Role allocations & support Quality control and disciplines Sample Exercise –Back to Back Each Participant is positioned back-to-back with a partner. They have to work out precisely what the ‘statement’ given to the other person is without looking around. Each person has a different brief. Debrief: - Asking Open Questions Active Listening Accuracy in identifying the objective.
Online Options
Show all 539Platelet-rich Plasma (PRP) treatments Nationally Recognised Qualification No previous experience or qualifications needed Open College Network Accreditation Level 4 (as required for minimally invasive procedures) Covers standards set by HEE Employed (salon) or Self-Employed opportunities Basic understanding of English language required OPEN TO ALL APPLICANTS
The 14 BFO's (Blinding Flashes of the Obvious) Putting People (REALLY) First
By IIL Europe Ltd
The 14 BFO's (Blinding Flashes of the Obvious) Putting People (REALLY) First Autumn of 1985. It had been a grueling two days. A Manhattan seminar for 'YPO,' the Young Presidents Organization. They cut me no slack, and demanded my full attention, almost [drop the 'almost'] literally '24/7.' But it had gone well. Now it was coming to an end. And I wanted feedback.One guy I'd had really intense-and I thought terrific-exchanges with was Manny Garcia. He was either the biggest, or one of the top five, Burger King franchisees-he more or less 'owned' South Florida, with, as I recall, well over 100 shops. Manny put up his hand and I nodded in his direction. He began, 'Well, Tom, two long days-and I didn't learn one damn new thing.' Collectively people snapped to attention. As for me, call the ambulance and EMTs. Then he continued, 'I learned nothing new, but it was pretty clearly the best seminar I've ever attended. It amounted to a blinding flash of the obvious.' A BLINDING FLASH OF THE OBVIOUS: THE 'BFOs' ARE BORN.Manny continued, 'This 'excellence' thing is not rocket science, it's things we all know we should be doing. But somehow we get sidetracked. I am now determined I'm going home and putting on the front burner what in fact ought to be on the front burner.' Manny's comments stuck. And stick to this day. No rocket science. 'Obvious' 'stuff' that gets lost somehow, somewhere, amidst the cacophony of daily affairs.
The 14 BFO's (Blinding Flashes of the Obvious) Putting People (REALLY) First
By IIL Europe Ltd
The 14 BFO's (Blinding Flashes of the Obvious) Putting People (REALLY) First Autumn of 1985. It had been a grueling two days. A Manhattan seminar for 'YPO,' the Young Presidents Organization. They cut me no slack, and demanded my full attention, almost [drop the 'almost'] literally '24/7.' But it had gone well. Now it was coming to an end. And I wanted feedback.One guy I'd had really intense-and I thought terrific-exchanges with was Manny Garcia. He was either the biggest, or one of the top five, Burger King franchisees-he more or less 'owned' South Florida, with, as I recall, well over 100 shops. Manny put up his hand and I nodded in his direction. He began, 'Well, Tom, two long days-and I didn't learn one damn new thing.' Collectively people snapped to attention. As for me, call the ambulance and EMTs. Then he continued, 'I learned nothing new, but it was pretty clearly the best seminar I've ever attended. It amounted to a blinding flash of the obvious.' A BLINDING FLASH OF THE OBVIOUS: THE 'BFOs' ARE BORN.Manny continued, 'This 'excellence' thing is not rocket science, it's things we all know we should be doing. But somehow we get sidetracked. I am now determined I'm going home and putting on the front burner what in fact ought to be on the front burner.' Manny's comments stuck. And stick to this day. No rocket science. 'Obvious' 'stuff' that gets lost somehow, somewhere, amidst the cacophony of daily affairs.
Putting the PMBOK Guide - Seventh Edition to Work
By IIL Europe Ltd
Putting the PMBOK® Guide - Seventh Edition to Work In this session, the Lead for the PMBOK® Guide - Seventh Edition will go through each section of the Guide and discuss ways you can use it to help you manage your projects and lead your team. We will also cover how organizations can use the new PMBOK® Guide to update policies and practices. This and other IIL Learning in Minutes presentations qualify for PDUs. Some titles, such as Agile-related topics may qualify for other continuing education credits such as SEUs, or CEUs. Each professional development activity yields one PDU for one hour spent engaged in the activity. Some limitations apply and can be found in the Ways to Earn PDUs section that discusses PDU activities and associated policies. Fractions of PDUs may also be reported. The smallest increment of a PDU that can be reported is 0.25. This means that if you spent 15 minutes participating in a qualifying PDU activity, you may report 0.25 PDU. If you spend 30 minutes in a qualifying PDU activity, you may report 0.50 PDU. What You Will Learn: Identify how to use the principles to shape project management behaviors and policies Determine how to project performance domains can be tailored to apply to your project practices Apply the tailoring model to your projects Identify how the section on Models, Methods and Artifacts can be used as a resource for your projects
Certified Data Science Practitioner
By Mpi Learning - Professional Learning And Development Provider
This course will enable you to bring value to the business by putting data science concepts into practice. Data is crucial for understanding where the business is and where it's headed. Not only can data reveal insights, but it can also inform - by guiding decisions and influencing day-to-day operations.
Presentation Skills Mastery
By Mpi Learning - Professional Learning And Development Provider
Presentation skills can be defined as a set of abilities that enable an individual to: interact, transmit the messages with clarity, engage the audience in the presentation, interpret and understand the mindsets of the listeners.
Investing in Gold and Silver
By OnlineCoursesLearning.com
Putting resources into Gold and Silver Valuable metals happen normally, making them uncommon and hard to track down in contrast with different metals. The high financial estimation of valuable metals has been ascribed to their extraordinariness ever. They are as yet esteemed in the advanced age and this sees them discover use as adornments, workmanship, products and speculations. In contrast to base metals, valuable metals are not receptive and have higher radiance, just as being more pliable. What makes valuable metals unmistakable are their shine, extraordinariness and flexibility. Thus, they bring greater costs available in contrast with their partners. This course investigates well known valuable metals that financial backers regularly exchange. Initially, it presents gold and silver as venture products. Then, it examines gold and silver as valuable metals and what makes them worthwhile according to financial backers. The course proceeds to give reasons regarding why you ought to put resources into valuable metals. It at that point gives explicit reasons with respect to why you ought to put resources into gold and silver. The course states five well known methods of putting resources into gold and silver. It likewise states 10 drivers of the costs of gold and silver. This is an essential prologue to putting resources into gold and silver. It covers the nuts and bolts that each novice financial backer or valuable metal fan should think about the items. You Will Learn The properties of gold and silver as valuable metals Why financial backers pick gold and silver over other speculation items Why you ought to put resources into valuable metals Why you ought to put resources into gold and silver 5 well known methods of putting resources into valuable metals The significant drivers of the costs of gold and silver Advantages of This Course Taking this course will: Show you valuable metals Show you the properties of gold and silver as valuable metals Show you gold and silver as speculation wares Train you about the properties of gold and silver that make them engaging Show you why it is astute to put resources into gold and silver Show you methods of putting resources into the venture products Train you about the drivers of gold and silver product costs Assist you with choosing if you are keen on studying gold and silver speculation Assist you with choosing if you might want to be a gold and silver financial backer
The Comprehensive Guide to Blogging for your Business
By Katie Earl Editing
A step-by-step approach to starting a blog that attracts clients without sapping all of your time and energy. Learn from blogging expert Katie Earl and stop putting off your business blog.
Description Golf Trainer Professional Diploma Introducing the Golf Trainer Professional Diploma, a comprehensive online course designed to transform golf enthusiasts into skilled trainers. This all-encompassing programme provides a solid foundation in the sport, enabling learners to effectively teach and guide others on their golfing journey. The Golf Trainer Professional Diploma covers a wide range of essential topics to ensure learners become well-rounded golf trainers. From understanding the basics of golf to advanced swing techniques, this online course equips participants with the knowledge and expertise required to excel in the world of golf training. The course commences with an Introduction to Golf, which delves into the history, etiquette, and rules of the game. This foundational module sets the stage for learners to grasp the essential aspects of golf and appreciate its rich heritage. Next, the Golf Equipment and Gear module provides an in-depth understanding of the various tools required for playing the sport. Participants will gain insights into selecting the right clubs, balls, and other essential equipment while ensuring that they can offer sound advice to their future clients. Recognising the value of professional guidance, the Golf Trainer Professional Diploma includes a module on The Importance of Golf Lessons. This section emphasises the role of a golf trainer and the impact they can have on a player's progress and success. In the Golf Fitness and Conditioning module, learners will discover how physical fitness and mental preparedness play a vital role in the sport. They will learn about exercises, stretches, and techniques to improve strength, flexibility, and stamina, ensuring optimal performance on the course. The Golf Course Selection and Playing Partners module equips participants with the ability to choose the right course for their clients, taking into account factors such as difficulty level and location. Additionally, they will learn the importance of selecting suitable playing partners to enhance the overall golfing experience. The Golf Swing Basics module forms the core of the Golf Trainer Professional Diploma, teaching participants the fundamental elements of a proper golf swing. They will explore grip, stance, posture, and alignment, enabling them to assist clients in developing a consistent and effective swing. For those looking to further refine their skills, the Advanced Swing Techniques module offers a deeper understanding of complex swings and movements. Participants will learn how to analyse and improve their clients' techniques, ensuring continued progress and success on the course. Mastering Putting is another critical aspect of the Golf Trainer Professional Diploma. This module covers various putting techniques, green reading, and the mental aspect of putting, enabling learners to teach clients the art of sinking that crucial putt. Short Game Techniques are essential for any golfer looking to improve their overall performance. This module covers essential skills such as chipping, pitching, and lob shots, providing learners with the tools necessary to coach clients effectively in these critical aspects of the game. Lastly, the Bunker Play and Course Management module teaches learners how to navigate challenging situations on the course, such as bunker shots and hazard management. Participants will learn how to devise strategies and tactics, ensuring their clients can successfully tackle any obstacle they encounter on the golf course. In conclusion, the Golf Trainer Professional Diploma offers a comprehensive and engaging online learning experience for those passionate about golf and keen to share their knowledge with others. This course equips learners with the skills, techniques, and expertise necessary to become successful golf trainers and guide their clients on a rewarding journey through the world of golf. What you will learnâ¯â¯ 1:Introduction to Golf 2:Golf Equipment and Gear 3:The Importance of Golf Lessons 4:Golf Fitness and Conditioning 5:Golf Course Selection and Playing Partners 6:The Golf Swing Basics 7:Advanced Swing Techniques 8:Mastering Putting 9:Short Game Techniques 10:Bunker Play and Course Management Course Outcomes After completing the course, you will receive a diploma certificate and an academic transcript from Elearn college. Assessment Each unit concludes with a multiple-choice examination. This exercise will help you recall the major aspects covered in the unit and help you ensure that you have not missed anything important in the unit. The results are readily available, which will help you see your mistakes and look at the topic once again. If the result is satisfactory, it is a green light for you to proceed to the next chapter. Accreditation Elearn College is a registered Ed-tech company under the UK Register of Learning( Ref No:10062668). After completing a course, you will be able to download the certificate and the transcript of the course from the website. For the learners who require a hard copy of the certificate and transcript, we will post it for them for an additional charge.
Becoming a Transformational Leader
By Nexus Human
Duration 2 Days 12 CPD hours This course is intended for Managers, directors, executives, and others responsible for leading teams, overseeing projects, and developing new leaders will benefit from this course. Overview Bring about valuable and positive change in those you lead Increase engagement, motivation and morale in your team Enhance performance of individuals and the team Provide an authentic role model that inspires followership Develop others into leaders This course will help students develop authentic leadership qualities that motivate and drive others to reach their full potential, and become the transformational leaders of the future. Private classes on this topic are available. We can address your organization?s issues, time constraints, and save you money, too. Contact us to find out how. 1. Defining Transformational Leadership Comparing Leadership Styles Developing the Attitudes and Beliefs of a Transformational Leader 2. Being an Authentic Leader Knowing Who You Are Fostering Authenticity and Credibility 3. Demonstrating Leadership Practice Following the Five Practices of Exemplary Leadership 4. Building Engagement and Motivation Understanding the Drivers of Employee Engagement Motivating Like a Transformational Leader 5. Optimizing Performance Coaching for Performance Supporting Performance through Partnership Unlocking Potential Developing and Transforming Careers 6. Mentoring Leaders Growing Leaders Putting Relationships First Focusing on Character Capitalizing on Strengths Showing Optimism and Not Skepticism Seeking Passion and Success 7. Committing to Transformational Leadership
