398 Public Relations (PR) courses

Want to learn how to build and leverage relationships with journalists? Do you want to get your company featured in popular blogs and mainstream publications? If yes, then in enrol in this course and learn how to use public relation tools to work with the media. Two fundamental strategies mark out successful startups from the also-rans. One is an active online media strategy; the second is a high PR strategy. Obtain both, and you will quickly become a trusted, respected 'Voice in your Industry'. And both can be accomplished on a very, very tight budget. Discover the new world of Public Relations with public relations course from our expert tutor with 20 years of online marketing, PR and sales experience. Learn how to get publicity (PR) and press coverage for your business from podcasts, radio shows, books, industry publications, and even celebrities in this course. Explore different strategies and best public relation practices that will help you become the voice in your industry; Everything from developing a professional media plans to get coverage, online and off. Course Highlights Accredited Diploma in Media and Public Relations is an award winning and the best selling course that has been given the CPD Certification & IAO accreditation. It is the most suitable course anyone looking to work in this or relevant sector. It is considered one of the perfect courses in the UK that can help students/learners to get familiar with the topic and gain necessary skills to perform well in this field. We have packed Accredited Diploma in Media and Public Relations into 17 modules for teaching you everything you need to become successful in this profession. To provide you ease of access, this course is designed for both part-time and full-time students. You can become accredited in just 13 hours, 55 minutes and it is also possible to study at your own pace. We have experienced tutors who will help you throughout the comprehensive syllabus of this course and answer all your queries through email. For further clarification, you will be able to recognize your qualification by checking the validity from our dedicated website. Why You Should Choose Accredited Diploma in Media and Public Relations Lifetime access to the course No hidden fees or exam charges CPD Accredited certification on successful completion Full Tutor support on weekdays (Monday - Friday) Efficient exam system, assessment and instant results Download Printable PDF certificate immediately after completion Obtain the original print copy of your certificate, dispatch the next working day for as little as £9. Improve your chance of gaining professional skills and better earning potential. Who is this Course for? Accredited Diploma in Media and Public Relations is CPD certified and IAO accredited. This makes it perfect for anyone trying to learn potential professional skills. As there is no experience and qualification required for this course, it is available for all students from any academic backgrounds. Requirements Our Accredited Diploma in Media and Public Relations is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Career Path You will be ready to enter the relevant job market after completing this course. You will be able to gain necessary knowledge and skills required to succeed in this sector. All our Diplomas' are CPD and IAO accredited so you will be able to stand out in the crowd by adding our qualifications to your CV and Resume. Media Relations What is the Media? FREE 00:15:00 What is Media Relations? FREE 00:30:00 Media relations Vs. Public relations 00:30:00 Effective Ways of Media Relation & Public Relation 01:00:00 Media and Public Relations Module One - Getting Started 01:00:00 Module Two - Networking for Success (I) 01:00:00 Module Three - Networking For Success (II) 01:00:00 Module Four - The Meet and Greet 01:00:00 Module Five - Dressing for Success 01:00:00 Module Six - Writing 01:00:00 Module Seven - Setting Goals 01:00:00 Module Eight - Media Relations 01:00:00 Module Nine - Issues and Crisis Communication Planning 00:30:00 Module Ten - Social Media (The PR Toolkit) 00:30:00 Module Eleven - Employee Communications 01:00:00 Module Twelve - Wrapping Up 01:00:00 Activities Accredited Diploma in Media and Public Relations - Activities 00:00:00 Mock Exam Mock Exam- Accredited Diploma in Media and Public Relations 00:20:00 Final Exam Final Exam- Accredited Diploma in Media and Public Relations 00:20:00

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Tired of browsing and searching for a Digital Media Training course you are looking for? Can't find the complete package that fulfils all your Digital Media needs? Then don't worry as you have just found the solution. Take a minute and look through this extensive Digital Media bundle that has everything you need to succeed. After surveying thousands of learners just like you and considering their valuable feedback, this all-in-one Digital Media Training bundle has been designed by industry experts. We prioritised what learners were looking for in a complete package and developed this in-demand Digital Media Training course that will enhance your skills and prepare you for the competitive job market. Furthermore, to help you showcase your expertise in Digital Media Training, we have prepared a special gift of 1 hardcopy certificate and 1 PDF certificate for the title course completely free of cost. These certificates will enhance your credibility and encourage possible employers to pick you over the rest. This Digital Media Training Bundle Consists of the following Premium courses: Course 01: Digital Marketing and Advertising Level 3 Course 02: Digital Product Management Course 03: Digital Marketing - Growth Hacking Techniques Course 04: Digital Marketing Business Tips Course 05: Social Media Marketing Training Course 06: Social Media Strategy for Business Course 07: Social Media Website Development Using Wordpress Course 08: Social Media Marketing Complete Training Course 09: Facebook Marketing Course 10: Effective Email Marketing Course 11: Professional Email Marketing Diploma Course 12: The #1 LinkedIn Marketing & Sales Lead Generation Blueprint Course 13: Affiliate Marketing Course 14: Webinar Marketing Funnel Benefits you'll get from choosing Apex Learning for this Digital Media: Pay once and get lifetime access to 14 CPD courses in this Digital Media Course Free e-Learning App for engaging reading materials & helpful assistance Certificates, student ID for the Digital Media course included in a one-time fee Free up your time - don't waste time and money travelling for classes Accessible, informative modules of HGV Training designed by expert instructors Learn about Digital Media at your ease - anytime, from anywhere CPD accredited Digital Media course - improve the chance of gaining professional skills So enrol now in this Digital Media Bundle to advance your career! The Digital Media bundle incorporates basic to advanced level skills to shed some light on your way and boost your career. Hence, you can strengthen your Digital Media Training expertise and essential knowledge, which will assist you in reaching your goal. Course Curriculum of Digital Media Bundle: Course 01: Digital Marketing and Advertising Level 3 Module 01: Introduction Module 02: General Tips & Tricks Series Module 03: SEO (Search Engine Optimisation) Module 04: YouTube Module 05: Google Adwords Module 06: Google Analytics Module 07: Email Marketing Module 08: Linkedln Module 09: Twitter Module 10: Facebook Module 11: Instagram Module 12: Mobile App ----- 10 more Digital Media courses------ How will I get my Digital Media Certificates? After successfully completing the Digital Media course, you will be able to order your CPD Accredited Certificates (PDF + Hard Copy) as proof of your achievement. PDF Certificate: Free (Previously it was £6*11 = £66) Hard Copy Certificate: Free (For The Title Course: Previously it was £10) CPD 155 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Anyone from any background can enrol in this Digital Media bundle. Persons with similar professions can also refresh or strengthen their skills by enrolling in this Digital Media course. Students can take this course to gather professional knowledge besides their study or for the future. Requirements Our Digital Media is fully compatible with PC's, Mac's, laptops, tablets and Smartphone devices. This Digital Media course has been designed to be fully compatible with tablets and smartphones, so you can access your course on Wi-Fi, 3G or 4G. There is no time limit for completing this Digital Media; it can be studied in your own time at your own pace. Career path ***Digital Media Bundle*** Having this Digital Media Training expertise will increase the value of your CV and open you up to multiple job sectors. Certificates Certificate of completion Digital certificate - Included You will get the PDF Certificate for the title course (Digital Marketing and Advertising Level 3) absolutely Free! Certificate of completion Hard copy certificate - Included You will get the Hard Copy certificate for the title course (Digital Marketing and Advertising Level 3) absolutely Free! Other Hard Copy certificates are available for £10 each. Please Note: The delivery charge inside the UK is £3.99, and the international students must pay a £9.99 shipping cost.

PR : Public Relation course is for those who want to advance in this field. Throughout this course, you will learn the essential skills and gain the knowledge needed to become well versed in PR : Public Relation. Our course starts with the basics of PR : Public Relation and gradually progresses towards advanced topics. Therefore, each lesson of this PR : Public Relation is intuitive and easy to understand. So, stand out in the job market by completing the PR : Public Relation course. Get an accredited certificate and add it to your resume to impress your employers. Along with the PR : Public Relation course, you also get: Lifetime Access Unlimited Retake Exam & Tutor Support Easy Accessibility to the Course Materials- Anytime, Anywhere - From Any Smart Device (Laptop, Tablet, Smartphone Etc.) 100% Learning Satisfaction Guarantee Learn at your own pace from the comfort of your home, as the rich learning materials of this course are accessible from any place at any time. The curriculums are divided into tiny bite-sized modules by industry specialists. And you will get answers to all your queries from our experts. So, enrol and excel in your career with Compliance Central. Course Curriculum: Take a look at the training modules of the PR : Public Relation course : Introduction to Public Relations Concepts of Public Relations Management and Organisation of Public Relations Public Relations Tactics and Research Major Fields of Public Relations Practice Part II Major Fields of Public Relations Practice Part II Social Media and PR Crisis management Ethics & Professionalism in Public Relations CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Anyone from any background can enrol in this PR : Public Relation course. Requirements To enrol in this PR : Public Relation course, all you need is a basic understanding of the English Language and an internet connection. Career path After completing this course, you can explore trendy and in-demand jobs related to PR : Public Relation. Certificates CPD Accredited PDF Certificate Digital certificate - Included CPD Accredited PDF Certificate CPD Accredited Hard Copy Certificate Hard copy certificate - £10.79 CPD Accredited Hard Copy Certificate Delivery Charge: Inside the UK: Free Outside of the UK: £9.99 each

With our Media & Public Relations Training course, you will learn to create meaningful and engaging dialogue with customers and prospects across all digital media. The course will guide you in a step-by-step manner through the practices and theories relevant to the field of public relations. You will examine the importance of research to Media & Public Relations Training, and look at the different types of research and data collection. This course should be of great interest to professionals working in the area of public relations, management and communications, and would like to learn more about the practices and theories in Media & Public Relations Training. Learning Outcomes: Apply the different purposes to strategic vs. tactical PR Design a PR strategy Develop strong relationships with reporters and journalists Take their communication skills to a higher level Make your preparation for an interview Learn how to be interviewed with the highest success Learn crafting the media statement Improvise along with issuing a press release Decipher what is libel and slander Learn how to devise a media package Interpret different media outlets Create a working relationship with the media Assessment: At the end of the course, you will be required to sit for an online MCQ test. Your test will be assessed automatically and immediately. You will instantly know whether you have been successful or not. Before sitting for your final exam you will have the opportunity to test your proficiency with a mock exam. Certification: After completing and passing the course successfully, you will be able to obtain an Accredited Certificate of Achievement. Certificates can be obtained either in hard copy at a cost of £39 or in PDF format at a cost of £24. Who is this Course for? Media & Public Relations Training is certified by CPD Qualifications Standards and CiQ. This makes it perfect for anyone trying to learn potential professional skills. As there is no experience and qualification required for this course, it is available for all students from any academic background. Requirements Our Media & Public Relations Training is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Career Path After completing this course you will be able to build up accurate knowledge and skills with proper confidence to enrich yourself and brighten up your career in the relevant job market. Module: 1 Public Relations 00:30:00 Building Your PR Plan 00:30:00 Structuring Messages 00:30:00 Establishing Media Guidelines 00:30:00 Managing the Media 00:30:00 The Press Release 00:30:00 PR and the Crisis 00:30:00 Social Media and Public Relations 00:15:00 Module: 2 Being Interviewed 01:00:00 Providing Information to the Media 00:30:00 Developing a Media Package 00:15:00 Online Press Releases 00:15:00 Developing Media Relationships 00:15:00 Order Your Certificates and Transcripts Order Your Certificates and Transcripts 00:00:00

24 Hours Left! Don't Let the Winter Deals Slip Away - Enrol Now! There's an old saying: 'Advertising is what you pay for; publicity is what you pray for.' It's time for you to stop praying for publicity and learn the skills needed to build, maintain and manage the reputation of your clients using all forms of media and communication. This Advanced Diploma in Public Relation at QLS Level 7 course is Endorsed by The Quality Licence Scheme Accredited by CPDQS (with 200 CPD points) You will learn everything from the basics of working as a public relations officer to handling PR crises like a pro. Each lesson is structured, and the course is made in a way that answers all your Public Relation related questions. You will get everything you need all in one place. Learning Outcome of this PR : Public Relation course: Grasp the core concepts of public relations Learn about the PR techniques like storytelling, public speaking, body language etc Develop the skills to manage a culturally diverse team Build the expertise for crisis management and handling defamation issues Understand the techniques of perforation evaluation and performance reporting Start your learning journey with this Level 7 Diploma in PR: Public Relation course straight away and take a step forward in securing a better future! The course is entertaining and packed with step-by-step lessons on: Module 01: Introduction Provides an overview of public relations, its importance, and the role it plays in organizational success. Module 02: Concepts Explores fundamental PR concepts, including communication strategies and media relations. Module 03: Management and Organisation of Public Relations Covers the structure, management, and organization of PR departments and agencies. Module 04: Public Relations Tactics and Research Focuses on various PR tactics and the importance of research in developing effective strategies. Module 05: Major Fields of PR Practice Part I Introduces key areas of PR practice, such as media relations and corporate communications. Module 06: Major Fields of PR Practice Part II Continues exploring major PR fields, including crisis management and community relations. Module 07: Social Media and PR Examines the role of social media in PR and strategies for effective online engagement. Module 08: Public Speaking Teaches essential public speaking skills for delivering impactful and persuasive messages. Module 09: Power of Storytelling Explores the importance of storytelling in PR to create compelling and relatable narratives. Module 10: Becoming an Influencer Focuses on building personal influence and leveraging it for PR success. Module 11: Importance of Body Language Covers how body language can impact communication and perception in PR. Module 12: Implementing CSR Discusses the role of corporate social responsibility (CSR) in PR and its implementation. Module 13: Performance Evaluation and Performance Reporting Explains methods for evaluating PR performance and reporting results to stakeholders. Module 14: Introduction to Cross-Cultural Awareness Introduces the basics of cross-cultural awareness and its importance in global PR. Module 15: Cross-Cultural Communication Teaches effective communication strategies for engaging with diverse cultural groups. Module 16: Corporate Cross-Cultural Awareness Focuses on building cross-cultural awareness within corporate settings for better PR practices. Module 17: Cultural Values Explores different cultural values and how they influence communication and PR strategies. Module 18: Working with and Managing a Culturally Diverse Team Covers best practices for managing and collaborating with culturally diverse teams. Module 19: Defamation Explains the legal aspects of defamation and how to manage and prevent reputational damage. Module 20: Crisis Management Teaches strategies for managing PR crises and maintaining organizational reputation. Module 21: Media Regulatory Bodies Provides an overview of media regulatory bodies and their impact on PR practices. Module 22: Ethics & Professionalism in Public Relations Discusses ethical considerations and professional standards in the PR industry. Module 23: Decision-Making with Critical Thinking Enhances decision-making skills using critical thinking techniques for effective PR strategies. Assessment Process You have to complete the assignment questions given at the end of the course and score a minimum of 60% to pass each exam. After passing the Advanced Diploma in Public Relation at QLS Level 7 exam, you will be able to request a certificate at an additional cost that has been endorsed by the Quality Licence Scheme. CPD 200 CPD hours / points Accredited by CPD Quality Standards Module 01 - Introduction 12:45 1: Introduction to Public Relations Preview 12:45 Module 02 - Concepts 14:29 2: Concepts of Public Relations 14:29 Module 03- Management and Organisation of Public Relations 10:21 3: Management and Organisation of Public Relations 10:21 Module 04 - Public Relations Tactics and Research 16:35 4: Public Relations Tactics and Research 16:35 Module 05 - Major Fields of PR Practice Part I 14:09 5: Major Fields of Public Relations Practice Part I 14:09 Module 06 - Major Fields of PR Practice Part II 14:25 6: Major Fields of Public Relations Practice Part II 14:25 Module 07: Social Media and PR 13:22 7: Social Media and PR 13:22 Module 08: Public Speaking 12:35 8: Public Speaking 12:35 Module 09: Power of Storytelling 21:27 9: Power of Storytelling 21:27 Module 10: Becoming an Influencer 14:16 10: Becoming an Influencer 14:16 Module 11: Importance of Body Language 10:49 11: Importance of Body Language 10:49 Module 12: Implementing CSR 11:37 12: Implementing CSR 11:37 Module 13: Performance Evaluation and Performance Reporting 09:29 13: Performance Evaluation and Performance Reporting 09:29 Module 14: Introduction to Cross-Cultural Awareness 06:51 14: Introduction to Cross-Cultural Awareness 06:51 Module 15: Cross-Cultural Communication 07:24 15: Cross-Cultural Communication 07:24 Module 16: Corporate Cross-Cultural Awareness 07:09 16: Corporate Cross-Cultural Awareness 07:09 Module 17: Cultural Values 06:42 17: Cultural Values 06:42 Module 18: Working with and Managing a Culturally Diverse Team 06:59 18: Working with and Managing a Culturally Diverse Team 06:59 Module 19: Defamation 10:57 19: Defamation 10:57 Module 20: Crisis Management 19:14 20: Crisis Management 19:14 Module 21: Media Regulatory Bodies 19:12 21: Media Regulatory Bodies 19:12 Module 22: Ethics & Professionalism in Public Relations 09:02 22: Ethics & Professionalism in Public Relations 09:02 Module 23: Decision Making with Critical Thinking 14:28 23: Decision Making with Critical Thinking 14:28 Assessment 03:00 24: ASSIGNMENT ON - ADVANCED DIPLOMA IN PUBLIC RELATION AT QLS LEVEL 7 03:00 Order Your Certificate 02:00 25: Order Your CPD Certificate 01:00 26: Order Your QLS Endorsed Certificate 01:00 Who is this course for? This PR : Public Relation course is designed for Anyone with an interest in public relations Individuals who wish to elevate their resume with a valuable skill set Job seekers aspiring to secure a career in the relevant industry Exciting professionals who wish to polish their PR skills Requirements You will not need any prior background or expertise to enrol in this course. Career path Content Creation. Media Relations. Social Media Community. Community Relations. Financial Communications. Spokesperson. Reputation Management. Crisis Management. The average salary for Public Relations jobs is £22,000 to £50,000 per year in the United Kingdom. Certificates Cademy certificate of completion Digital certificate - Included Will be downloadable when all lectures have been completed Certificate of completion Digital certificate - £10 Public RelationAdvanced Diploma in Public Relation at QLS Level 7 Hard copy certificate - £139 Show off Your New Skills with a Certificate of Completion After completing the Advanced Diploma in Public Relation at QLS Level 7, you can order an original hardcopy certificate of achievement endorsed by the Quality Licence Scheme. The certificate will be home-delivered, with a pricing scheme of - 89 GBP inside the UK 99 GBP (including postal fees) for international delivery

Want to know how to hire a Public Relations firm? The focus of this innovative How to Hire a PR Firm course is to explain to you the essential information you need to do to determine before hiring a Public Relations firm for you or your organisation. Believe it or not, there is nothing regretful than venturing a new Public Relations campaign with the wrong PR firm or without any PR firm. Surprisingly, you will find thousands of PR firms which makes it quite confusing to choose the best firms for your organisation. A good agency or PR firm can analyse your organisation, discover the positive messages and alter those messages into positive media stories in the best way possible. We have carefully designed this course to help you reduce the number of possibilities or choices, show the right ones to approach, and then how to interview and ultimately, select the best one. Look into this course, enrol now and start exploring from today! What Will I Learn? Select the right PR firm for your organization Narrow the field of PR firms to Interview Find out of a PR firm is the right fit for you Requirements Students need to have given some thought to a monthly PR budget Who is the target audience? This course is for individuals or organizations that have decided they want to hire a PR firm and already have a budget allocated for services Nothing Is Better than Hiring the Right PR Firm How to Hire a PR Firm Promo FREE 00:01:00 How to Hire a PR Firm Overview 00:01:00 Making Sure Your PR Firm Understands Your Business Goals 00:04:00 How to Hire a PR Firm Competition PR 00:04:00 How to Hire a PR Firm Budget 00:03:00 How to Kick the Tires of PR Firms How to Hire a PR Firm Meeting Invites 00:04:00 How to Hire a PR Firm Give Budget Guidance 00:01:00 How to Hire a PR Firm The Meeting 00:07:00 How to Hire a PR Firm More Meeting Notes 00:04:00 How to Hire a PR Firm Proposal Request 00:02:00 Building the Best Long-Term PR Firm Relationship How to Hire a PR Firm References 00:04:00 How to Hire a PR Firm Sign Contract 00:03:00 How to Hire a PR Firm How to Work with PR Firm 00:04:00 Conclusion How to Hire a PR Firm conclusion 00:01:00 Feedback 00:01:00 Course Certification

Overview This comprehensive course on Media and Public Relations will deepen your understanding on this topic. After successful completion of this course you can acquire the required skills in this sector. This Media and Public Relations comes with accredited certification, which will enhance your CV and make you worthy in the job market. So enrol in this course today to fast track your career ladder. How will I get my certificate? You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate. Who is This course for? There is no experience or previous qualifications required for enrolment on this Media and Public Relations. It is available to all students, of all academic backgrounds. Requirements Our Media and Public Relations is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G. There is no time limit for completing this course, it can be studied in your own time at your own pace. Career Path Having these various qualifications will increase the value in your CV and open you up to multiple sectors such as Business & Management, Admin, Accountancy & Finance, Secretarial & PA, Teaching & Mentoring etc. Course Curriculum 10 sections • 10 lectures • 01:45:00 total length •Networking for Success (I): 00:08:00 •Networking For Success (II): 00:08:00 •The Meet and Greet: 00:09:00 •Dressing for Success: 00:08:00 •Writing: 00:13:00 •Setting Goals: 00:09:00 •Media Relations: 00:09:00 •Issues and Crisis Communication Planning: 00:14:00 •Social Media (The PR Toolkit): 00:09:00 •Employee Communications: 00:18:00

Did You Know? The World of Marketing Holds Fascinating Secrets! Fact 1: The first television ad aired in 1941 and cost just $9. Today, digital marketing dominates, with over $350 billion spent globally in 2021. Fact 2: An average person encounters between 6,000 to 10,000 ads every single day. Fact 3: Emotions, not rational thoughts, drive 95% of purchasing decisions. These astonishing facts highlight the immense and ever-growing power of marketing. Our comprehensive Marketing Course is your gateway to mastering this influential realm. Why QLS Endorsed Level 7 Marketing Matters: Executive-level skills: Level 7 takes you beyond the basics, equipping you with the strategic vision and analytical prowess to lead marketing campaigns and shape corporate direction. Future-proof your career: The marketing landscape is constantly evolving, and Level 7 ensures you're ahead of the curve, with expertise in cutting-edge trends like personalisation, and omnichannel marketing. Open doors to opportunity: A QLS Endorsed Level 7 qualification is recognised and respected by employers worldwide, giving you a distinctive edge in the job market. QLS Endorsement: Your Mark of Excellence The QLS Endorsement isn't just a fancy feather in your cap; it's a guarantee of quality and rigour. This internationally recognised badge tells employers you've met the highest standards in marketing education, making you a highly sought-after talent. With our Marketing Course, you're not just learning; you're preparing to make an impact. Join us and turn these fascinating facts into your professional reality. Enrol Now! Unleash Your Marketing Mojo: Craft Winning Strategies: Go beyond tactics and delve into the core principles of strategic marketing, understanding how to analyze markets, segment audiences, and develop data-driven campaigns. Become a Branding Guru: Master the art of building powerful brands that resonate with customers and drive loyalty. Channel Your Inner Data Ninja: Learn to harness the power of market research and analytics to make informed decisions and track campaign performance. Content that Converts: Craft compelling content across all channels, from social media to email marketing to traditional advertising, ensuring your message reaches and engages your target audience. Metrics Mastery: Understand how to measure the success of your marketing efforts and use data to continuously improve your strategies. Quality Licence Scheme Endorsed Certificate of Achievement: Upon successful completion of this Marketing course, you will be eligible to order QLS Endorsed Hardcopy Certificate titled 'Advanced Diploma in Marketing at QLS Level 7'. £129 GBP for addresses within the UK. Please note that delivery within the UK is free of charge. Please Note: NextGen Learning is a Compliance Central approved resale partner for Quality Licence Scheme Endorsed courses. CPD 180 CPD hours / points Accredited by CPD Quality Standards 1. Marketing 101 28:51 1: 1. Marketing 101 28:51 2. Marketing Steps 35:55 2: 2. Marketing Steps 35:55 3. Marketing Strategy 50:31 3: 3. Marketing Strategy 50:31 4. Marketing Context 21:18 4: 4. Marketing Context 21:18 5. Targeting the Right Segments 39:53 5: 5. Targeting the Right Segments 39:53 6. Consumer Purchasing 57:31 6: 6. Consumer Purchasing 57:31 7. Business Markets & Business Needs 37:40 7: 7. Business Markets & Business Needs 37:40 8. Market Analysis 38:52 8: 8. Market Analysis 38:52 9. Product Tactics - Product Portfolio 43:21 9: 9. Product Tactics - Product Portfolio 43:21 10. Brand Tactics 31:59 10: 10. Brand Tactics 31:59 11. Managing Your Product's Journey 23:49 11: 11. Managing Your Product's Journey 23:49 12. Pricing Tactics - Setting the Right Value 1:00:20 12: 12. Pricing Tactics - Setting the Right Value 1:00:20 13. Reaching Your Audience Choosing the Best Paths 53:31 13: 13. Reaching Your Audience Choosing the Best Paths 53:31 14. Unified Marketing 47:56 14: 14. Unified Marketing 47:56 15. Ads and Promos 48:07 15: 15. Ads and Promos 48:07 16. Sales and PR 1:00:48 16: 16. Sales and PR 1:00:48 17. Going Direct and Digital Mastering Online Marketing Channels 47:06 17: 17. Going Direct and Digital Mastering Online Marketing Channels 47:06 Order Your CPD Quality Standard Certificate (Optional) 01:00 18: Order Your CPD Quality Standard Certificate (Optional) 01:00 PDF Order Your QLS Endorsed Certificate (Optional) 01:00 19: Order Your QLS Endorsed Certificate (Optional) 01:00 PDF Who is this course for? Beginners curious about the world of marketing. Professionals looking to update their marketing skills. Entrepreneurs aiming to grow their business. Anyone with a passion for understanding market trends and consumer behaviour. Requirements Learners do not require any prior qualifications to enrol on this Marketing Level 7 QLS Endorsed course. Career path Marketing Manager Brand Manager Market Research Analyst Marketing Communications Manager Public Relations (PR) Manager Advertising Manager E-commerce Manager Digital Marketing Specialist Certificates CPD Quality Standard Certificate Digital certificate - £4.99 CPD Quality Standard Hardcopy Certificate (FREE UK Delivery) Hard copy certificate - £9.99 Hardcopy Transcript: £9.99

Getting Started The primary objective of the QUALIFI Level 7 Diploma in Strategic Marketing program is to equip learners with the knowledge and competencies required in the fields of marketing and branding. This training aims to foster a deep understanding of strategic decision-making processes, enabling individuals to effectively contribute to an organization's ability to sustain its competitive edge.   The learning outcomes for the QUALIFI Level 7 Diploma in Strategic Marketing qualification are as follows: • Develop a solid foundation in strategic marketing to effectively plan and implement practical strategic marketing initiatives commonly found in professional settings. • Apply analytical and problem-solving skills within the realm of marketing management. Critically assess and synthesize theoretical frameworks related to strategic marketing, consumer behaviour, brand management, digital marketing, market research, and design and innovation as they apply to marketing. • Understand the practical significance of these frameworks in a variety of strategic business scenarios. • Create frameworks for analysing and comprehending strategic marketing processes in diverse types of organizations operating in evolving marketing environments. • Cultivate research and analytical capabilities, especially in developing value propositions within provider/customer relationships in market-driven strategies. • Adapt, enhance, integrate, and apply transferable concepts and skills in strategic marketing, branding, consumer behaviour, and digital marketing, especially from a strategic standpoint, in the management of product and market development Key Benefits Comprehend the processes of conducting external and internal environmental assessments for the purpose of crafting marketing plans. • Gain knowledge about the essential psychological, sociological, structural, and cultural factors that exert influence on purchasing behaviors. • Comprehend the significance of information technology and social media in the realm of digital marketing. • Analyze the fundamentals of strategic marketing management. • Comprehend the steps and elements associated with the creation and improvement of a brand's image over an extended period. • Acquire the competence to develop suitable methodologies for conducting business research. Key Highlights • Are you a practicing Strategic Marketer seeking greater knowledge and understanding of the industry, aiming to support your development into senior positions? If so, the Qualifi Level 7 Diploma in Strategic Marketing is the ideal starting point for your career journey. • The course will help forge a career and prepare individuals for professional roles and future managers in the health and social care sector. • Remember, the assessment for the qualification is based on assignments only, so there's no need to worry about taking any exams. • With the School of Business and Technology London, you can complete the qualification at your own pace, choosing between online or blended learning from the comfort of your home. • Learning and pathway materials, as well as study guides developed by our Qualifi-approved tutors, will be available around the clock on our cutting-edge learning management system. • Most importantly, at the School of Business and Technology London, we will provide you with comprehensive tutor support through our dedicated support desk. • If you choose the blended learning option, you will also enjoy live sessions with an assigned tutor, which you can book at your convenience. Career Pathways Upon completion of the Level 7 Diploma in Strategic Management, graduates may pursue various career paths in education and training, such as: • Marketing Manager, with an estimated average salary of £40,000 per annum • Market Research Analyst, with an estimated average salary of £41,809 per annum • Public Relations (PR) Manager, with an estimated average salary ranging between £35,000 and £70,000 per annum • Advertising Manager, with an estimated average salary of £42,125 per annum • Consultant, with an estimated average salary of £52,250 per annum   About Awarding Body QUALIFI, recognised by Ofqual awarding organisation has assembled a reputation for maintaining significant skills in a wide range of job roles and industries which comprises Leadership, Hospitality & Catering, Health and Social Care, Enterprise and Management, Process Outsourcing and Public Services. They are liable for awarding organisations and thereby ensuring quality assurance in Wales and Northern Ireland. What is included? Outstanding tutor support that gives you supportive guidance all through the course accomplishment through the SBTL Support Desk Portal. Access our cutting-edge learning management platform to access vital learning resources and communicate with the support desk team. Quality learning materials such as structured lecture notes, study guides, and practical applications, which include real-world examples and case studies, will enable you to apply your knowledge. Learning materials are provided in one of the three formats: PDF, PowerPoint, or Interactive Text Content on the learning portal. The tutors will provide Formative assessment feedback to improve the learners' achievements. Assessment materials are accessible through our online learning platform. Supervision for all modules. Multiplatform accessibility through an online learning platform facilitates SBTL in providing learners with course materials directly through smartphones, laptops, tablets or desktops, allowing students to study at their convenience. Live Classes (for Blended Learning Students only)   Assessment Assignment based Assessment No exam Entry Requirements The qualification has been intentionally crafted to ensure accessibility without imposing unnecessary barriers. To be eligible for this qualification, applicants should meet the following criteria: • Be at least 21 years of age, and • Possess one of the following: A Level 6 Qualification, or A first-degree qualification. International students whose first language is not English will need to have a score of 6 or above in IELTS (International English Language Testing System).     Progression Upon successful completion of the QUALIFI Level 7 Diploma in Strategic Management, learners will have various pathways for progression, including: • Pursuing the QUALIFI Level 8 Diploma. • Enrolling in a university program to earn a master's degree. • Entering the workforce in a related professional field.   Why gain a QUALIFI Qualification? This suite of qualifications provides enormous opportunities to learners seeking career and professional development. The highlighting factor of this qualification is that: The learners attain career path support who wish to pursue their career in their denominated sectors; It helps provide a deep understanding of the health and social care sector and managing the organisations, which will, in turn, help enhance the learner's insight into their chosen sector. The qualification provides a real combination of disciplines and skills development opportunities. The Learners attain in-depth awareness concerning the organisation's functioning, aims and processes. They can also explore ways to respond positively to this challenging and complex health and social care environment. The learners will be introduced to managing the wide range of health and social care functions using theory, practice sessions and models that provide valuable knowledge. As a part of this suite of qualifications, the learners will be able to explore and attain hands-on training and experience in this field. Learners also acquire the ability to face and solve issues then and there by exposure to all the Units. The qualification will also help to Apply scientific and evaluative methods to develop those skills. Find out threats and opportunities. Develop knowledge in managerial, organisational and environmental issues. Develop and empower critical thinking and innovativeness to handle problems and difficulties. Practice judgement, own and take responsibility for decisions and actions. Develop the capacity to perceive and reflect on individual learning and improve their social and other transferable aptitudes and skills.       Learners must request before enrolment to interchange unit(s) other than the preselected units shown in the SBTL website because we need to make sure the availability of learning materials for the requested unit(s). SBTL will reject an application if the learning materials for the requested interchange unit(s) are unavailable. Learners are not allowed to make any request to interchange unit(s) once enrolment is complete. UNIT1- Contemporary Issues and Principles of Marketing. Reference No : H/650/7075 Credit : 20 || TQT : 200 The objective of this unit is to enhance learners' comprehension of assessing the potential ramifications posed by emerging contemporary marketing challenges. It also aims to cultivate strategic thinking abilities to formulate future marketing strategies based on marketing principles, adaptable to diverse contexts. UNIT2- Consumer Behaviour and Market Communications. Reference No : J/650/7076 Credit : 20 || TQT : 200 This unit's goal is to foster learners' grasp of both the theoretical and practical aspects of the processes and elements that impact the consumer behaviour of both individuals and organizations. UNIT3- Digital and Social Media Marketing. Reference No : K/650/7077 Credit : 20 || TQT : 200 In this unit, learners will acquire knowledge of cutting-edge tools and theories for leveraging social media to effectively attain branding and communication objectives. Participants will explore the scientific and strategic aspects of marketing, with practical, hands-on experience in implementing online marketing and social media strategies. UNIT4- Contemporary Challenges and Strategic Marketing. Reference No : L/650/7078 Credit : 20 || TQT : 200 The objective of this unit is to cultivate learners' comprehension of current insights into the business environment, competitive dynamics, and the skill of incorporating marketing strategy seamlessly into a comprehensive business strategy. UNIT5- Strategic Brand Management. Reference No : Strategic Brand Management. Credit : 20 || TQT : 200 This unit empowers learners to formulate a strategic branding approach at the product/service level that aligns with the corporate brand. Participants will cultivate an understanding of how to approach marketing from a branding standpoint. UNIT6- Marketing Research Project. Reference No : Y/650/7080 Credit : 20 || TQT : 200 The objective of this unit is to enhance learners' research capabilities, encompassing the creation of research proposals, conducting literature reviews, mastering referencing, gathering data through interviews and surveys, designing questionnaires, performing statistical analysis using SPSS, and employing qualitative data and methodologies to derive conclusions from the analysed data. Delivery Methods School of Business & Technology London provides various flexible delivery methods to its learners, including online learning and blended learning. Thus, learners can choose the mode of study as per their choice and convenience. The program is self-paced and accomplished through our cutting-edge Learning Management System. Learners can interact with tutors by messaging through the SBTL Support Desk Portal System to discuss the course materials, get guidance and assistance and request assessment feedbacks on assignments. We at SBTL offer outstanding support and infrastructure for both online and blended learning. We indeed pursue an innovative learning approach where traditional regular classroom-based learning is replaced by web-based learning and incredibly high support level. Learners enrolled at SBTL are allocated a dedicated tutor, whether online or blended learning, who provide learners with comprehensive guidance and support from start to finish. The significant difference between blended learning and online learning methods at SBTL is the Block Delivery of Online Live Sessions. Learners enrolled at SBTL on blended learning are offered a block delivery of online live sessions, which can be booked in advance on their convenience at additional cost. These live sessions are relevant to the learners' program of study and aim to enhance the student's comprehension of research, methodology and other essential study skills. We try to make these live sessions as communicating as possible by providing interactive activities and presentations. Resources and Support School of Business & Technology London is dedicated to offering excellent support on every step of your learning journey. School of Business & Technology London occupies a centralised tutor support desk portal. Our support team liaises with both tutors and learners to provide guidance, assessment feedback, and any other study support adequately and promptly. Once a learner raises a support request through the support desk portal (Be it for guidance, assessment feedback or any additional assistance), one of the support team members assign the relevant to request to an allocated tutor. As soon as the support receives a response from the allocated tutor, it will be made available to the learner in the portal. The support desk system is in place to assist the learners adequately and streamline all the support processes efficiently. Quality learning materials made by industry experts is a significant competitive edge of the School of Business & Technology London. Quality learning materials comprised of structured lecture notes, study guides, practical applications which includes real-world examples, and case studies that will enable you to apply your knowledge. Learning materials are provided in one of the three formats, such as PDF, PowerPoint, or Interactive Text Content on the learning portal. How does the Online Learning work at SBTL? We at SBTL follow a unique approach which differentiates us from other institutions. Indeed, we have taken distance education to a new phase where the support level is incredibly high.Now a days, convenience, flexibility and user-friendliness outweigh demands. Today, the transition from traditional classroom-based learning to online platforms is a significant result of these specifications. In this context, a crucial role played by online learning by leveraging the opportunities for convenience and easier access. It benefits the people who want to enhance their career, life and education in parallel streams. SBTL's simplified online learning facilitates an individual to progress towards the accomplishment of higher career growth without stress and dilemmas. How will you study online? With the School of Business & Technology London, you can study wherever you are. You finish your program with the utmost flexibility. You will be provided with comprehensive tutor support online through SBTL Support Desk portal. How will I get tutor support online? School of Business & Technology London occupies a centralised tutor support desk portal, through which our support team liaise with both tutors and learners to provide guidance, assessment feedback, and any other study support adequately and promptly. Once a learner raises a support request through the support desk portal (Be it for guidance, assessment feedback or any additional assistance), one of the support team members assign the relevant to request to an allocated tutor. As soon as the support receive a response from the allocated tutor, it will be made available to the learner in the portal. The support desk system is in place to assist the learners adequately and to streamline all the support process efficiently. Learners should expect to receive a response on queries like guidance and assistance within 1 - 2 working days. However, if the support request is for assessment feedback, learners will receive the reply with feedback as per the time frame outlined in the Assessment Feedback Policy.