From this course, you will gain a solid understanding of online digital marketing where you will learn social media strategies, SEO and many more. You will also learn how to craft compelling campaigns, analyse data for insights and engage your target audience effectively.
This Course At A Glance
Accredited by CPD UK
Endorsed by Quality Licence Scheme
Get an introduction to the types of e-commerce stores.
Understand B2B, B2C, C2B, B2G and B2A e-commerce.
Recognise the types of e-commerce business models.
Know about wholesaling, warehousing, private labelling and manufacturing.
Understand white labelling, subscription and drop shipping.
Recognise what you can sell in an e-commerce store.
Learn to identify or create products that solve a problem.
Learn to hop on trends early.
Understand how to find products with branding potential.
Recognise the digital marketing strategies to market an e-commerce business.
Learn the tips to increase e-commerce online sales.
Know how to boost product visualization.
Learn to turn likes into sales with the shopping on Instagram.
Know how to incorporate affiliate marketing into your e-commerce business.
Online Digital Marketing Course Overview
This online digital marketing course is designed for those who are willing to master digital marketing skills and become confident digital marketers. This popular online course will also introduce the types of e-commerce business models and help you use digital marketing in B2B, B2C, C2B, B2G and B2A e-commerce.
This comprehensive online course will also help you get insight into wholesaling, warehousing, private labelling and manufacturing. You will also get to learn to find products other people are passionate about, automated chatbots, boost product visualisation, use targeting tactics and much more.
By the end of the course, you will have deep knowledge of different strategies for digital marketing and learn to increase traffic and run an efficient marketing campaign for a brand or website.
Who should take this course?
This comprehensive online digital marketing course is suitable for anyone looking to improve their job prospects or aspiring to accelerate their career in this sector and want to gain in-depth knowledge of digital marketing.
Entry Requirement
There are no academic entry requirements for this online digital marketing course, and it is open to students of all academic backgrounds.
However, you are required to have a laptop/desktop/tablet or smartphone and a good internet connection.
Assessment Method
This online digital marketing course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner could grasp from each section. In the assessment pass mark is 60%.
Course Curriculum
Introduction
Introduction
Types of E-Commerce Stores
B2B: Business to Business Ecommerce
B2c: Business to Consumer Ecommerce
C2C Ecommerce
C2B: Consumer to Business Ecommerce
B2G (also called B2A) Government / Public Administration
Types of E-Commerce Business Models
Drop Shipping
Wholesaling and Warehousing
Private Labeling and Manufacturing
White Labeling
Subscription
What You Can Sell in an E-Commerce Store
Identify or Create Products That Solve a Problem
Find Products You and Other People are Passionate About
Find Products with Branding Potential
Hop on Trends Early
Find Products that Fulfill Guilty Pleasures
Digital Marketing Strategies to Market an E-Commerce Business
Boost Product Visualization
Add Video
Automate with Chatbots
Reduce Cart Abandonment
Use Retargeting Tactics
Tips to Increase E-Commerce Online Sales
Reach in-market Shoppers with Google Shopping Ads
Remarket to Them with Display Ads
Turn Likes into Sales with Shopping on Instagram
Instill Trust with Customer Reviews
Up Your Cross-Selling Game with Pop-Ups
Incorporating Affiliate Marketing into Your E-Commerce Business
Determine if an Affiliate Program is Right for You
Find Publishers to Partner With
Review and Approve Publishers
Conduct Ongoing Review
Win New Customers with Referral Marketing (Affiliate Marketing)
Review
Assessment
Assessment - Online Digital Marketing Course
Recognised Accreditation
CPD Certification Service
This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. CPD certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Many organisations look for employees with CPD requirements, which means, that by doing this course, you would be a potential candidate in your respective field.
Quality Licence Scheme Endorsed
The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. It will give you a competitive advantage in your career, making you stand out from all other applicants and employees.
Certificate of Achievement
Endorsed Certificate from Quality Licence Scheme
After successfully passing the MCQ exam you will be eligible to order the Endorsed Certificate by Quality Licence Scheme. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. It will give you a competitive advantage in your career, making you stand out from all other applicants and employees. There is a Quality Licence Scheme endorsement fee to obtain an endorsed certificate which is £65.
Certificate of Achievement from Lead Academy
After successfully passing the MCQ exam you will be eligible to order your certificate of achievement as proof of your new skill. The certificate of achievement is an official credential that confirms that you successfully finished a course with Lead Academy. Certificate can be obtained in PDF version at a cost of £12, and there is an additional fee to obtain a printed copy certificate which is £35.
FAQs
Is CPD a recognised qualification in the UK?
CPD is globally recognised by employers, professional organisations and academic intuitions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. CPD-certified certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world.
Are QLS courses recognised?
Although QLS courses are not subject to Ofqual regulation, they must adhere to an extremely high level that is set and regulated independently across the globe. A course that has been approved by the Quality Licence Scheme simply indicates that it has been examined and evaluated in terms of quality and fulfils the predetermined quality standards.
When will I receive my certificate?
For CPD accredited PDF certificate it will take 24 hours, however for the hardcopy CPD certificate takes 5-7 business days and for the Quality License Scheme certificate it will take 7-9 business days.
Can I pay by invoice?
Yes, you can pay via Invoice or Purchase Order, please contact us at info@lead-academy.org for invoice payment.
Can I pay via instalment?
Yes, you can pay via instalments at checkout.
How to take online classes from home?
Our platform provides easy and comfortable access for all learners; all you need is a stable internet connection and a device such as a laptop, desktop PC, tablet, or mobile phone. The learning site is accessible 24/7, allowing you to take the course at your own pace while relaxing in the privacy of your home or workplace.
Does age matter in online learning?
No, there is no age limit for online learning. Online learning is accessible to people of all ages and requires no age-specific criteria to pursue a course of interest. As opposed to degrees pursued at university, online courses are designed to break the barriers of age limitation that aim to limit the learner's ability to learn new things, diversify their skills, and expand their horizons.
When I will get the login details for my course?
After successfully purchasing the course, you will receive an email within 24 hours with the login details of your course. Kindly check your inbox, junk or spam folder, or you can contact our client success team via info@lead-academy.org