Customers are astute and well-practised in researching and seeking information, solutions and added value in the minimum number of clicks online. There's only so much time they're willing to spend carrying on clicking. This mentality isn't just restricted to the world of B2C. In our increasingly hectic world, where information is expected to be available instantly, it applies just as much to B2B. In this workshop, we look at how putting yourself in the shoes of your customer and mapping their decision-making and buying journey is critical to ensuring that you provide what they perceive as fast solutions and added value. You will learn all about the three pillars for creating competitive brand experiences: Customer engagement planning puts you firmly in the shoes of your customer, helping you to build meaningful marketing communications delivered through the right resources at the right time to inspire your customers to engage with you. This programme will help participants to: Understand the evolution of the customer buying journey Map a customer buying journey for your brand or solutions Understand the customer micro-moments and signals indicating interest and buying intent, both online and offline Apply the psychology of branding to build marketing communications with impact Develop sales and marketing content that differentiates your brand(s) from the competition by demonstrating unique value and how you can meet your customer's needs 1 The evolution of the customer journey Understand how the use of mobile has had an impact on the customer buying journey where today's customers can research and compare products and solutions whenever and wherever they like, making the purchase journey even less linear Explore how marketers are adapting to this new customer behaviour and drawing upon various strategies to win the hearts and minds of their audiences 2 The See-Think-Do-Care framework Explore the many different frameworks used to track the customer journey Understand and apply the modern marketing model, where the internet has enabled the customer to hop between multiple touchpoints before making a purchase decision 3 Customer micro-moments and signals in their buying journey Understand the online and offline moments when customers seek information to research and make buying decisions Apply this understanding to build a marketing communication plan to reach customers at all stages of their buying journey 4 The role of branding in the customer journey Explore the psychology of branding Learn how to ensure your branding is relevant to your target customer needs Bring together your brand value and story to achieve brand loyalty 5 The Why-How-What framework Apply a systematic approach to build a successful and compelling brand Understand how starting with 'why' will help build your brand purpose Apply the content marketing matrix to communicate your brand's value Apply the hero-help-hub model to build engaging content marketing Actionable outcomes We will use your brand examples to provide opportunities for practice: You will learn and reflect on best practice examples of customer engagement You will discover your brand value, purpose and the 'sweet spot' to drive engagement with your customers You will create a customer engagement plan that can be implemented immediately within your business You will receive immediate feedback on your customer engagement plan You will have the opportunity to share common issues and solutions with your colleagues in the group
Manage and reduce anxiety with professional counselling in London. Our experienced therapists provide tailored strategies and support to help you cope with anxiety, reduce stress, and live a more peaceful life. With a focus on personalized care and effective techniques, our counselling services aim to help you achieve long-term mental well-being and resilience. Key areas: anxiety therapy, stress counselling, anxiety support, therapy for anxiety, anxiety management, stress management, mental health support. 3 x 1 hour sessions
Change Happens! Reframing uncertainty in a changing world Change is inevitable — but that doesn’t mean it’s easy. Whether it’s a corporate restructure, a company merger, or the long-lasting ripple effects of a global pandemic, workplace change can stir up uncertainty, anxiety, and resistance. Our Change Happens! workshop helps teams reframe how they view change — not as a threat, but as an opportunity for growth. This interactive, evidence-based session blends psychology with practical strategies, empowering participants to navigate uncertainty with confidence, resilience, and acceptance. Change happens — but how you respond is what defines the outcome. Let’s make it a positive one. Join us for a workshop that transforms uncertainty into opportunity, and equips your team with the tools to thrive in a changing world. Workshop outline: Spotting the Signs of Change Fatigue — Recognising emotional responses and their impact on wellbeing. The Power of Reframing and Acceptance — Practical strategies to shift your mindset from fear to flexibility, and embrace acceptance when change is unavoidable. Building Personal and Team Resilience — Coping techniques that support both individual and collective wellbeing. Creating Your Change Action Plan — Simple steps to manage uncertainty and stay proactive. 2-hour workshop packages At Mindmaps Wellbeing, we know that every business is unique, and no team is the same. That’s why we’ve developed our range of short, specialist wellbeing and mental health themed workshops—a fully flexible approach to workplace training. With our selection of engaging and impactful 2-hour workshops, you can build a programme that truly meets your organisation’s needs. Whether you’re looking to manage stress, challenge stigma, or avoid burnout, you choose the sessions that suit your team best. Our training courses and workshop collection Book multiple workshops on the same day to save Why Mindmaps Wellbeing? Mindmaps Wellbeing is the trusted training provider for businesses looking to enhance workplace mental health and employee wellbeing. Our training is designed and delivered by registered Mental Health Nurses, ensuring credibility, expertise, and real-world application. Focus on culture change – Our training goes beyond theory transfer, aiming to embed lasting behavioural shifts that foster a positive, mentally healthy workplace Flexible delivery options – We offer in-person, online, and hybrid training solutions to fit your organisation’s needs Proven impact and measurable results – Our training leads to improved employee engagement, productivity, and retention Engaging and actionable – All our courses include interactive activities, case studies, and real-world applications for immediate impact
PACE was developed by Dr Dan Hughes (a clinical psychologist specialising in childhood trauma) more than 20 years ago as a central part of attachment-focused family therapy. It was created with the aim of supporting adults to build safe, trusting and meaningful relationships with children and young people who have experienced trauma. The approach focuses on building trusting relationships, emotional connections, containment of emotions and a sense of security. PACE is a way of thinking, feeling, communicating and behaving that aims to make the child feel safe. Its four principles of communication – Playfulness, Acceptance, Curiosity and Empathy – facilitate the building of healthy, secure attachments between caregiver and child. PACE parenting is especially effective for supporting children that lack secure emotional bases. It is ideal for anyone working or living with children, especially those children in the care system Who is this course for? Anyone working with or living with children and young people. Like foster carers, adopting parents, residential carers, social workers but would also benefit parents experiencing difficulties. What will it cost? This is being developed as a video course – please contact us for prices. Face2face courses are £750.00 plus vat per session, plus travel. How will I benefit from this course? You will benefit by building safe, trusting and meaningful relationships with children and young people. What is the course content? Learn about the four principles of the model… communication- Play, Acceptance, Curiosity and Empathy with the add on of Like to make PLACE model and how to implement it…. The therapeutic needs of the children you care for… The fight flight freeze & fawn response Attachment Trauma & effects on the brain Transference/counter transference… Dysfunctional thoughts, beliefs and alternative ways of thinking… Self-help & support How are the courses delivered? Although this is being converted to a video course, it is available face2face for groups of around 15 people Is this course recognised? Yes, it is fully CPD accredited
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Leading mental health for supervisors, team leaders and managers is about leading your team and mental health first aiders to a healthy productive way, increasing respect, getting a mutual understanding for todays and tomorrows workforce.
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Do you hear yourself saying the same thing over and over again? Do you want to bring some new skills to your role? If you have been in a sales role for some time it is easy to fall into a comfortable pattern. This workshop will help you incorporate advanced techniques drawn from NLP, behavioural science and social psychology into your existing skills. This course will help you: Use the consultative sales process to achieve more cross-sales Employ advanced rapport-building skills Assess the buying preferences of a customer Articulate the link between customer goals and needs Identify your customer's needs and wants Use advanced questioning techniques to gather information Resist the temptation to tell when it would be better to ask Identify communication preferences Given various scenarios, present a product to the explicit need of a customer Appreciate the impact of the language used during this stage of the sale and decide what language is appropriate with a variety of customers Handle objections positively Close the sale or gain commitment to further action 1 Introduction Aims and objectives of the training Personal introductions and objectives Self-assessment of existing sales skills Overview of content 2 Understanding yourself and your customers Personal communication style and what this means in a sales situation Wants versus needs What motivates people to buy Using social media tools such as LinkedIn Managing your portfolio to maximise sales Preparing to sell 3 The sales process Overview of the consultative sales process Review personal strengths and weaknesses as a salesperson Habits of top-performing sales people Common pitfalls Articulate sales goals 4 Building rapport 11 decisions that customers make in the first 9 seconds Spotting buyer communication preferences Building rapport with a wide variety of customers Dealing with emotions Keeping control 5 Questioning and listening Assumptions and how they trip us up Structured questioning Looking for cross-sales Honing your listening skills Identifying buyers' motivation Using summaries to move the customer forward 6 Presenting products and services to customers Choosing the right time to present Using features, advantages and benefits Tailoring your presentation of products and services to match buyer preferences and motivations 7 Gaining commitment When to close Dealing with difficult customers 5 things to avoid when handling a customer objection 8 Managing your business The link between service and sales Using customer surveys Winning back lost business 9 Putting it all together Skills practice Personal learning summary and action plans