3095 Profit courses

Reasonable Decision Making Certification Consistently, we settle on many choices. Generally, the results are unimportant. Be that as it may, a few choices have huge, long haul implications. Hence, we need to see how to use sound judgment. In this course, you will find out about the basic entanglements that you need to keep away from when deciding. You will find how to utilize a levelheaded dynamic cycle that will permit you to determine issues in both your expert life and your own life. You Will Learn: Why reasonable dynamic is a significant subject, and why people frequently act in a nonsensical way The most effective method to utilize a reasonable dynamic model to devise and execute the best answer for your necessities The limits of the sane dynamic model and their suggestions The job of moral contemplations in reasonable dynamic Advantages of Taking this Course: It will permit you to work alone or with others to settle on better choices at work, which will improve your exhibition and vocation possibilities It will give you the foundation data that you need to lead a group through a dynamic interaction; along these lines, fortifying your believability as a pioneer In the event that you have an overall interest in brain research, you will profit by this prologue to the mechanics of dynamic Seeing how individuals settle on decisions will engage you to scrutinize others' choices on the off chance that you are unsure how or why they showed up at their ultimate choice

Finding Motivation to Get Fit and Stay Fit Getting fit and remaining fit takes something other than a decent eating routine and exercise plan. To remain fit over time takes devotion and inspiration. Individuals who set aside the effort to develop themselves intellectually along their wellness venture regularly advantage from a positive mental self portrait and keep up their wellness objectives for more. This course expounds on being inspired, how to remain positive and how to evade unfortunate propensities that can adversely affect your wellness objectives. We start by tending to what positive inspirational propensities are, normal negative behavior patterns that influence individuals attempting to get fit and how inspiration can profit you in the long haul. Then, we audit the significance of remaining positive and evading pointless contemplations and the means to help get yourself spurred. At long last, we furnish you with a couple of additional tips that can help you keep focused with getting fit and remaining fit. You Will Learn: Great inspirational propensities Unfortunate propensities and negative contemplations that can ruin your advancement to getting fit and remaining fit What positive and negative self-talk resembles Tips to help you stay fit as a fiddle and accomplish your wellness objectives The Benefits of Taking This Course: You will actually want to figure out how to get yourself persuaded to work out You will see the effect of positive reasoning and self-talk You will actually want to apply these inspirational strategies in different aspects of your life outside of wellness

Step into the captivating world of Functional Skills Maths Level 2, a course that transcends mere numbers. It's not just about equations; it's about empowering you to conquer challenges and infuse confidence into your every step. Imagine a world where percentages aren't daunting but doors opening to financial empowerment.    Functional Skills Maths Level 2 equips learners with essential mathematical competencies. This course addresses real-world challenges, empowering individuals to navigate daily life, business, and further education with confidence. Proficiency in BODMAS, decimals, ratios, and more provides tangible benefits, fostering problem-solving and decision-making skills. Students gain a competitive edge in personal and professional spheres, improving their prospects and contributing to a numerically literate society.   By mastering concepts like percentages and unitary methods, learners enhance their financial acumen, crucial for managing personal finances or pursuing business ventures. This course is a gateway to unlocking opportunities, and fostering a deeper understanding of mathematical applications in diverse contexts. The practical skills acquired are invaluable for achieving academic success, career advancement, and overall personal development.   Learning Outcomes Apply rules of BODMAS for accurate mathematical simplification. Demonstrate proficiency in working with integers and directed numbers. Master calculations involving decimals, percentages, and scientific notation. Analyse and solve problems related to profit, loss, discount, and tax. Utilise unitary methods in practical applications and problem-solving scenarios. Understand and apply concepts of ratio, proportion, and fractions effectively. Successfully estimate and approximate numerical values in real-world situations. Comprehend the principles of factors, multiples, and their mathematical relationships. Apply mathematical skills to solve mock and final exam questions effectively.   Who is this Award in Functional Skills Maths at QLS Level 2 Course For? Individuals seeking practical math skills for daily life. Students aiming for academic success and confidence in mathematics. Professionals looking to enhance their financial literacy. Entrepreneurs and business enthusiasts want sound mathematical foundations. Anyone wanting to improve problem-solving abilities through practical math.   Why Choose This Award in Functional Skills Maths at QLS Level 2 Course Unlimited access to the course for a lifetime. Opportunity to earn a certificate accredited by the CPD Quality Standards and CIQ after completing this course. Structured lesson planning in line with industry standards. Immerse yourself in innovative and captivating course materials and activities. Assessments designed to evaluate advanced cognitive abilities and skill proficiency. Flexibility to complete the Course at your own pace, on your own schedule. Receive full tutor support throughout the week, from Monday to Friday, to enhance your learning experience. Unlock career resources for CV improvement, interview readiness, and job success.   Career Path Administrative roles: Administrative Assistant (£18,000 - £25,000 per year) Retail positions: Retail Manager (£20,000 - £45,000 per year) Finance sector: Junior Accountant (£20,000 - £30,000 per year) Business ownership: Small Business Owner (Earnings vary widely) Further studies: Access to higher-level math courses for specialised careers.   Prerequisites This Functional Skills Maths - Level 2 is open to all, irrespective of prior qualifications. Enrolling is simple, and the course, created by experts, functions seamlessly on PCs, Macs, tablets, and smartphones. With accessibility from any location with a reliable internet connection, this course provides convenient learning options.   Certification After finishing the course content, you'll encounter a written assignment test. Upon successful completion, you can acquire a PDF certificate for a fee of £4.99. If you prefer a physical copy, you can order an original hard copy for an extra £8. Endorsed Certificate of Achievement from the Quality Licence Scheme Learners will be able to achieve an endorsed certificate after completing the course as proof of their achievement. You can order the endorsed certificate for only £75 to be delivered to your home by post. For international students, there is an additional postage charge of £10. Endorsement The Quality Licence Scheme (QLS) has endorsed this course for its high-quality, non-regulated provision and training programmes. The QLS is a UK-based organisation that sets standards for non-regulated training and learning. This endorsement means that the course has been reviewed and approved by the QLS and meets the highest quality standards. Please Note: Studyhub is a Compliance Central approved resale partner for Quality Licence Scheme Endorsed courses. Course Curriculum Integers ( Directed Numbers) Lecture 1 Introduction 00:02:00 Lecture 2 Multiplying any digit number by 11, 22, and 33 00:09:00 Lecture 3 Integers and ordering of integers 00:06:00 Lecture 4 Addition and Subtractions of Integers 00:07:00 Lecture 5 Operations on Integers 00:04:00 Lecture 6 Multiplication and Division of Integers 00:04:00 Lecture 7 Powers of Integers (Exponents) 00:04:00 Factors and Multiples Lecture 8 Complete knowledge about factors and multiples 00:06:00 Lecture 9 Divisibility tests for 2,3,4,5,6 00:07:00 Lecture 10 Divisibility rules 7,8,9,10,11 00:06:00 Lecture 11 Prime Factorization 00:06:00 Lecture 12 Highest Common Factor HCF 00:10:00 Lecture 13 Least Common Multiple LCM 00:16:00 Lecture 14 Relation between LCM and HCF 00:04:00 Fractions Lecture 15 Classification of Fractions 00:04:00 Lecture 16 Convert mixed to improper and improper to mixed fractions 00:03:00 Lecture 17 Equivalent Fractions 00:04:00 Lecture 18 Comparing Fractions after converting to like fractions 00:09:00 Lecture 19 Reducing a fraction to lowest term 00:04:00 Lecture 20 Addition and subtraction OF fractions 00:08:00 Lecture 21 Multiplication and division of fractions 00:11:00 Lecture 22 Word problems on fractions 00:16:00 Simplification Rule : BODMAS Lecture 23 BODMAS and rules to remove brackets 00:03:00 Lecture 24 Simplify expressions using BODMAS rules 00:05:00 Lecture 25 Simplify expressions involving fractions using BODMAS 00:07:00 Decimal numbers Lecture 26 Decimal numbers in relation to fractions 00:08:00 Lecture 27 Like and unlike Decimals 00:05:00 Lecture 28 Ordering of Decimal numbers 00:10:00 Lecture 29 Addition and subtraction of Decimal 00:07:00 Lecture 30 Multiplication of Decimal 00:03:00 Lecture 31 Division of Decimal 00:05:00 Rational Numbers Lecture 32 Rational number 00:02:00 Lecture 33 Representation of Rational Numbers on Number line 00:04:00 Lecture 34 Determining which fraction is terminating or non terminating 00:05:00 Lecture 35 shortcut method of writing decimal expansion of fraction to decimal 00:08:00 Approximation Lecture 36 Rounding to whole number 00:06:00 Lecture 37 Rounding to required number of decimals (1 d.p. ) 00:05:00 Lecture 38 rounding to significant digits 00:07:00 Lecture 39 Practice question on three methods of approximation 1 00:05:00 Estimation and Scientific Notation or Standard form Lecture 40 Estimation 00:05:00 Lecture 41 Scientific Notation 00:07:00 Lecture 42 Operation on numbers when they are in scientific notation 00:06:00 Percentage Lecture 43 Percentage to fraction and fraction to percentage 00:06:00 Lecture 44 Percentage of a quantity and conversation to decimal 00:06:00 Lecture 45 Expressing one quantity as percentage of another quantity 00:06:00 Lecture 46 Finding increase decrease percent 00:05:00 Lecture 47 Uses of percentages-Word Problems 00:09:00 Ratio and Proportion Lecture 48 Ratio- How to express as simple ratio 00:09:00 Lecture 49 How to compare Ratios 00:04:00 Lecture 50 Word problems on finding ratios 00:07:00 Lecture 51 To divide a given quantity into a given Ratio 00:11:00 Lecture 52 Proportion 00:04:00 Lecture 53 Practice problems on Proportion 00:06:00 Lecture 54 Continued proportion 00:06:00 Unitary Method and its Applications Lecture 55 Direct Variation ( or proportion) 00:04:00 Lecture 56 Problems based on Direct proportion 00:10:00 Lecture 57 Inverse Variation ( or proportion) 00:10:00 Lecture 58 Multiple Ratios 00:10:00 Profit , Loss, discount and Tax Lecture 59 Basics - Profit and Loss 00:04:00 Lecture 60 More practice problems on Profit & Loss 00:06:00 Lecture 61 Selling price formula and Problems 00:04:00 Lecture 62 Cost price formula and Problems 00:03:00 Lecture 63 Higher problems on Profit and Loss 00:08:00 Lecture 64 Basics - Discount.mp4 00:05:00 Lecture 65 Practice problems on Discount 00:04:00 Lecture 66 Tax 00:06:00 Mock Exam Mock Exam - Award in Functional Skills Maths at QLS Level 2 00:20:00 Final Exam Final Exam - Award in Functional Skills Maths at QLS Level 2 00:20:00 Order your QLS Endorsed Certificate Order your QLS Endorsed Certificate 00:00:00

Description Math is one of the most essential skills in all aspects of our lives. However, it can be one of the most difficult for many of us to master. Learning math can be a daunting task when you do not have the right tools or the right materials, especially if you grew up believing that math is hard and that you will never understand it. The Mathematics for Beginners is designed to teach the elementary skills necessary to manipulate algebraic expressions and equations, and also places a strong emphasis on conceptual understanding. You will learn the connection between everyday life problems and the abstract world of mathematics. Using applied examples from a wide variety of topics ranging from finance to physics and life sciences, you will gain the ability to transform problems from a verbal description into the language of mathematics and solve them confidently by applying the rules of algebra. Assessment: At the end of the course, you will be required to sit for an online MCQ test. Your test will be assessed automatically and immediately. You will instantly know whether you have been successful or not. Before sitting for your final exam you will have the opportunity to test your proficiency with a mock exam. Certification: After completing and passing the course successfully, you will be able to obtain an Accredited Certificate of Achievement. Certificates can be obtained either in hard copy at a cost of £39 or in PDF format at a cost of £24. Who is this Course for? Mathematics for Beginners is certified by CPD Qualifications Standards and CiQ. This makes it perfect for anyone trying to learn potential professional skills. As there is no experience and qualification required for this course, it is available for all students from any academic background. Requirements Our Mathematics for Beginners is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Career Path After completing this course you will be able to build up accurate knowledge and skills with proper confidence to enrich yourself and brighten up your career in the relevant job market. Integers ( Directed Numbers) Lecture 1 Introduction 00:02:00 Lecture 2 Quick glance at number system 00:05:00 Lecture 3 Integers and ordering of integers 00:06:00 Lecture 4 Addition and Subtractions of Integers 00:07:00 Lecture 5 Operations on Integers 00:04:00 Lecture 6 Multiplication and Division of Integers 00:04:00 Lecture 7 Powers of Integers (Exponents) 00:04:00 Factors and Multiples Lecture 8 Complete knowledge about factors and multiples 00:06:00 Lecture 9 Divisibility tests for 2,3,4,5,6 00:07:00 Lecture 10 Divisibility rules 7,8,9,10,11 00:06:00 Lecture 11 Prime Factorization 00:06:00 Lecture 12 Highest Common Factor HCF 00:10:00 Lecture 13 Least Common Multiple LCM 00:16:00 Lecture 14 Relation between LCM and HCF 00:04:00 Fractions Lecture 15 Classification of Fractions 00:04:00 Lecture 16 Convert mixed to improper and improper to mixed fractions 00:03:00 Lecture 17 Equivalent Fractions 00:04:00 Lecture 18 Comparing Fractions after converting to like fractions 00:09:00 Lecture 19 Reducing a fraction to lowest term 00:04:00 Lecture 20 Addition and subtraction OF fractions 00:08:00 Lecture 21 Multiplication and division of fractions 00:11:00 Lecture 22 Word problems on fractions 00:16:00 Simplification Rule : BODMAS Lecture 23 BODMAS and rules to remove brackets 00:03:00 Lecture 24 Simplify expressions using BODMAS rules 00:05:00 Lecture 25 Simplify expressions involving fractions using BODMAS 00:07:00 Decimal numbers Lecture 26 Decimal numbers in relation to fractions 00:08:00 Lecture 27 Like and unlike Decimals 00:05:00 Lecture 28 Ordering of Decimal numbers 00:10:00 Lecture 29 Addition and subtraction of Decimal 00:07:00 Lecture 30 Multiplication of Decimal 00:03:00 Lecture 31 Division of Decimal 00:05:00 Rational Numbers Lecture 32 Rational number 00:02:00 Lecture 33 Representation of Rational Numbers on Number line 00:04:00 Lecture 34 Determining which fraction is terminating or non terminating 00:05:00 Lecture 35 shortcut method of writing decimal expansion of fraction to decimal 00:08:00 Approximation Lecture 36 Rounding to whole number 00:06:00 Lecture 37 Rounding to required number of decimals (1 d.p. ) 00:05:00 Lecture 38 rounding to significant digits 00:07:00 Lecture 39 Practice question on three methods of approximation 00:05:00 Estimation and Scientific Notation or Standard form Lecture 40 Estimation 00:05:00 Lecture 41 Scientific Notation 00:07:00 Lecture 42 Operation on numbers when they are in scientific notation 00:06:00 Percentage Lecture 43 Percentage to fraction and fraction to percentage 00:06:00 Lecture 44 Percentage of a quantity and conversation to decimal 00:06:00 Lecture 45 Expressing one quantity as percentage of another quantity 00:06:00 Lecture 46 Finding increase decrease percent 00:05:00 Lecture 47 Uses of percentages-Word Problems 00:09:00 Ratio and Proportion Lecture 48 Ratio- How to express as simple ratio 00:09:00 Lecture 49 How to compare Ratios 00:04:00 Lecture 50 Word problems on finding ratios 00:07:00 Lecture 51To divide a given quantity into a given Ratio 00:11:00 Lecture 52 Proportion 00:04:00 Lecture 53 Practice problems on Proportion 00:06:00 Lecture 54 Continued proportion 00:06:00 Unitary Method and its Applications Lecture 55 Direct Variation ( or proportion) 00:04:00 Lecture 56 Problems based on Direct proportion 00:10:00 Lecture 57 Inverse Variation ( or proportion) 00:10:00 Lecture 58 Multiple Ratios 00:10:00 Profit , Loss, discount and Tax Lecture 59 Basics - Profit and Loss 00:04:00 Lecture 60 More practice problems on Profit & Loss 00:06:00 Lecture 61 Selling price formula and Problems 00:04:00 Lecture 62 Cost price formula and Problems 00:03:00 Lecture 63 Higher problems on Profit and Loss 00:08:00 Lecture 64 Basics - Discount.mp4 00:05:00 Lecture 65 Practice problems on Discount 00:04:00 Lecture 66 Tax 00:06:00 Resources Resources - Mathematics for Beginners 00:00:00 Mock Exam Mock Exam - Mathematics for Beginners 00:20:00 Final Exam Final Exam - Mathematics for Beginners 00:20:00 Order Your Certificates and Transcripts Order Your Certificates and Transcripts 00:00:00

Description: This course has been designed to help you become popular as internet marketing expert through giving you the right information and help you in planning to pass your Google Adwords exam. Through this course, you'll take your Google Adwords learning to the next level through helping you gain knowledge of all the important skills and know-how to begin profiting from your Adwords campaigns. If you want to become an internet marketing expert and you want to profit through this then this course is for you. This course is highly recommended for anybody who wants to know about AdWords. In this course, you will figure out how to make Google AdWords campaigns that will help you increase your web traffic so you will be able to increase profit for your online business effectively. All through this thorough course, you will take in the majority of the components that go into making campaigns that express an exceptional return on each dollar you spent, this starts from focusing, to research, to composing convincing ads until doing campaign enhancement. Who is the course for? Marketing professionals who want to be an expert in Google AdWords. People are interested in learning Google AdWords and how it works. Entry Requirement: This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Assessment: At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful. Before sitting for your final exam you will have the opportunity to test your proficiency with a mock exam. Certification: After you have successfully passed the test, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hardcopy at a cost of £39 or in PDF format at a cost of £24. PDF certificate's turnaround time is 24 hours and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognised accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path: The Diploma in Google AdWords will be very beneficial and helpful, especially to the following careers: Bloggers Businessmen Entrepreneurs Marketing and Promotions Specialists Marketing Managers Marketing Professionals Sales Managers Sales and Promotions Specialists Top Executives And Much More! Diploma in Google Adwords Benefits of online advertising and AdWords 00:30:00 Choosing a campaign type 00:30:00 Measure your results 00:30:00 The Secret to Monster Keyword Lists 01:00:00 Adwords Groups Plural 00:30:00 Save On Your Adwords Budget 00:30:00 Explosive Adwords Copywriting 01:00:00 Optimizing Your Landing Page 01:00:00 The v - Dynamic Keywords 01:00:00 Mock Exam Mock Exam- Diploma in Google Adwords 00:20:00 Final Exam Final Exam- Diploma in Google Adwords 00:20:00 Certificate and Transcript Order Your Certificates and Transcripts 00:00:00

Imagine you are holding a card in your hand. It is not just any card, but a card that you made yourself. A card that expresses your love, gratitude, celebration, or sympathy. A card that can make someone's day, lift their spirits, or show them that you care. How would you feel? How would they feel? If you want to experience the joy of creating and sending your handmade cards, this Creative Card Making course is for you! You'll also discover how to create unique folds and pop-up cards that will wow your recipients. And if you're feeling ambitious, you can even learn how to use hand lettering and calligraphy to write beautiful messages on your cards. By the end of this course, you'll be able to create beautiful, handmade greeting cards that reflect your personality and style. And who knows, you might even turn your passion into profit by starting your own card-making business!

Gaining Customer Testimonials Certification Client tributes are a compelling manner by which to rouse trust in forthcoming customers, conquer questions that they may have with respect to your item or support and improve your organization's standing. Be that as it may, acquiring solid tributes requires great planning, an essential comprehension of buyer brain research and a comprehension of how a tribute ought to be organized. This course will show you how to get clear, convincing tributes from fulfilled clients. You will Learn: Why client tributes should assume a vital part in your promoting and publicizing procedure and the segments of a solid tribute When to ask a fulfilled client for a tribute The most effective method to utilize organized messages, overviews and criticism structures to assist you with ordering an extraordinary tribute Instructions to request criticism without violating the law or distorting your item Advantages of taking this Course: Entrepreneurs from all industry areas will profit by figuring out how to get tributes that will help drive future deals In the event that your work involves assembling advertising material, this course will show you how to add tributes that will tempt expected clients On the off chance that you work in after-deals or client service, this course will help you ask for and acquire valuable criticism from clients that won't just frame the reason for tributes, yet will likewise help improve your organization's items In the event that you are an entrepreneur, this course will assist you with comprehension and follow your obligations under the law concerning the utilization of tributes

Prologue to Photography Wherever you look there is a photograph of an individual, scene, creature, or item. Photography holds an uncommon spot in history and keeps on remaining on top as an esteemed ware, regardless of the multitude of mechanical headways. Individuals who find out about photography profit by acquiring another diversion, another attractive expertise and appreciation for their environmental factors. Having the option to take a fair photograph can likewise help your certainty and you can generally blessing your loved ones a superb scrapbook of recollections. In this course you will find out about the different parts of taking a decent photograph, the various sorts of photography and the advantages of figuring out how to utilize a camera productively. Then, you will figure out how to improve your photography abilities and what territories to concentrate on when endeavoring to take a decent picture. At long last, we will audit a couple of tips and guidance concerning consummating your photography abilities, the significance of training, etc. You Will Learn: What makes a decent photo The significance of photography in general The different parts of photography as a workmanship The various sorts of photography The significance of testing and learning photography strategies The advantages of taking great pictures The Benefits of Taking This Course: You will become familiar with another expertise Finding out about photography can help you assemble certainty and develop confidence You will actually want to utilize your camera to its most extreme potential The numerous utilizations for photos and the possibility to make a vocation

Art Therapy Certification Conventional talking treatments are regularly viable, yet they don't address the issues, all things considered. Workmanship treatment offers a non-verbal elective that allows individuals to investigate troubling considerations and sentiments utilizing an imaginative methodology in a protected, controlled climate. In this course, you will find out about the most widely recognized types of craftsmanship treatment, why it is valuable for some gatherings and how hopeful workmanship advisors can enter the field. You Will Learn: What workmanship treatment is, and an outline of the three principle kinds of craftsmanship treatment Why a few group are bound to profit by workmanship treatment than ordinary talking medicines What occurs in a normal workmanship treatment meeting How workmanship treatment can be utilized related to different types of treatment Step by step instructions to qualify as a workmanship advisor Advantages of Taking This Course: On the off chance that you are thinking about looking for workmanship treatment, this course will help you settle on an educated decision while looking for a supplier In the event that you have been welcome to participate in workmanship treatment, this course will mention to you what's in store In the event that you are considering entering the field of craftsmanship treatment a vocation, this course will give you an outline into what a workmanship advisor does on an everyday premise In the event that you uphold somebody with a psychological wellness issue who goes to craftsmanship treatment, this course will assist you with understanding what they do in a commonplace meeting and why

With such a lot of substance distributed on the web, it very well may be difficult to stand apart from the opposition. To catch the interest of your intended interest group, you need to make convincing content, pictures and recordings. This course will show you how to gather content that conveys your qualities, moves individuals to make a move and constructs your image picture. You Will Learn: Why substance showcasing is so amazing, what substance is disseminated and how it means for individuals at each phase of the purchasing cycle Instructions to think of many thoughts for viable substance Step by step instructions to make eye catching media that will lay the basis for a relationship with your perusers The most effective method to gather information on your perusers' practices and refine your substance system appropriately Advantages of Taking This Course: In the event that you work in a showcasing job, you will profit by this prologue to an advanced type of computerized advertising and how it can drive deals On the off chance that you are independently employed, this course will show you how to advance yourself and your business online in a productive, practical way In the event that you run a blog or other site as a diversion, this course will assist you with creating traffic and meet other people who share your inclinations On the off chance that you have an interest in shopper brain science, this course will furnish you with a knowledge into how contemporary buyers communicate with organizations and brands on the web