Successful account management requires time and investment to achieve high levels of customer satisfaction and develop new business opportunities. Ensuring you are equipped with the right tools to approach every customer interaction in a structured way will help you have productive relationships with your clients. Whether you're new to account management or experienced in business development and looking to expand your skillset, understanding how you can maximise customer relationships will be key to your success. We have developed this programme to be practical, fun and interactive. Participants will have the opportunity to learn and practice a number of key skills that will see successful results, and are encouraged to bring real life examples to the course so that learning can be translated to real world scenarios. This course will help participants: Learn how to plan growth and increase revenue from existing accounts Develop skills to build and develop essential relationships to increase value and visibility Learn how best to create loyalty and customer satisfaction Identify how to set account targets and development plan for building contacts and cross-selling Develop persuasion and influencing skills to better define needs and develop opportunities Learn how to add value at all stages; plus gaining competitive advantage Develop an up-selling, cross-selling strategy 1 Performance metrics for account management Introduction to the PROFIT account management model Using practical tools to measure account performance and success Planning your account strategy - red flags and green lights 2 Relationships for account management How to build and manage key relationships Producing a 'relationship matrix' Developing a coach or advocate 3 Setting objectives for your account Developing an upselling cross-selling strategy Setting jointly agreed goals, objectives and business plans Planning session 4 Feedback and Retention - building loyal and satisfied customers How to monitor and track your customer's satisfaction Building a personalised satisfaction matrix Customer service review meetings 5 Influence Getting your message and strategy across to C-level contacts Being able to better develop a business partnership within an accountes 6 Teamwork and time management Working with others to achieve your account goals Managing and working with a virtual team Managing your time and accounts effectively 7 Gaining commitment and closing the sale Knowing when to close for commitment How to ask for commitment professionally and effectively Key negotiation skills around the closing process - getting to 'yes' Checklist of closing and negotiation skills Practice session
This programme has a simple objective: to help a sales team create and implementa comprehensive account development plan. If you want to earn strategic partner or preferred supplier status with your clients and customers then you need to add value to their business, consistently, and you can only do this if you have a plan - a key account management plan. This programme will help participants: Discover opportunities - through a deeper understanding of the customer's business Develop partnership - through a better 'value proposition' for the customer Increase repeat business - based on higher customer satisfaction Improve synergy - by getting everyone to 'sing from the same hymn sheet' Develop a collaborative account plan - validated by the customer and their own management Secure resources - management will align resources to execute soundly based account plans Win an increased share of 'customer wallet' - through systematic account development 1 The six principles of strategic account development Introduction to the PROFIT account development model:- Performance- Relationships- Objectives and goals- Feedback- Integration- Teamwork Practical account development strategies: overview and case studies 2 Performance Use practical tools to help you manage and measure account performance and success Design and build a monthly account dashboard for all sizes of account Prioritise and manage accounts and customers pro-actively and successfully, using proven planning tools Develop a cross-selling strategy to integrate products or solutions into the customer's business as closely as possible 3 Relationships How to build and manage key relationships within an account Qualifying and managing key influencers accurately Producing a 'relationship matrix' for each account quickly and easily Approaching and developing new contacts strategically Tools and techniques for successful tracking of contacts and call-backs Developing a coach or advocate in every customer organisation pro-actively 4 Objectives and goals Where are you now? - how to establish your competitive position within an account Know how to set, monitor and track key objectives for accounts over the short, medium and long term Selling against the competition - developing both long- and short-term sales strategies 5 Feedback - building loyal and satisfied customers The correct way to manage customer expectations and create listening loops within an account How to monitor and track your customer's perception and satisfaction with your organisation Building a personalised satisfaction matrix for each account Customer review meetings - best practice in building loyalty by regular joint planning events Understanding the concept of long-term customer value and the importance of adapting a customer-focused attitude 6 Integration How to integrate your products or solutions with the customer's business needs and processes Spot and react to early warning signals that may cause an account's loyalty to fade, reduce revenue or switch to a competitor Developing a loyalty strategy for key accounts or groups of smaller accounts Getting your message and strategy across to C-level contacts 7 Teamwork Working with others to achieve your account goals Gaining internal commitment from your organisation Managing and working with a virtual team Creating cross-departmental communication loops 8 Putting it all together Personal account reviews Personal learning summary and action plans
Managing for Growth is designed for anyone who has management and leadership responsibilities within an organisation. Suitable for newly promoted managers, team leaders and supervisors through to senior managers; the objective of the programme is to develop a culture that will translate strategy into measurable outcomes by engaging these leaders to facilitate change and innovation. The programme is extremely effective at giving managers the tools and skills to deliver sustainable change and business growth. It's also been proven to reduce costs and increase profit – even before the programme has ended. Managing for Growth is built upon three aspects common to every job: Managing Resources. Ensuring that the resources available are appropriate for the tasks for which they are required and are being used effectively. Learning how to control and coordinate a mix of available resources for maximum efficiency. Managing Relationships. Positively influencing people’s behaviour in order to motivate them and promote effective working. Focusing on listening skills, we share ways to improve communication and teamwork to get the best from both internal and external relationships. Controlling Routines. Investigating the processes/systems/routines/series of actions that are linked together to achieve a desired outcome. Recognising the importance of controlling, developing, simplifying and following routines. Managing for Growth shows your team leaders, supervisors and managers how to cultivate a culture of teamwork and continuous improvement within your organisation. Focus for Action Throughout the programme the participants take part in work-based activities that will cause them to evaluate every aspect of their job and identify areas for improvement. By the end of the programme, the participants act on these action lists and implement improvement projects that will deliver measurable results. Continuous Improvement Managing for Growth sets the framework for continuous improvement by transferring skills and knowledge enabling your team leaders to translate organisational strategies into real, measurable outcomes. Format Designed for groups of up to 6 people, the programme is spread over 4 months with the first 7 sessions being held every 2 weeks and the final session a month later. Each session lasts approximately 2 hours.
Professional Management is crucial to your company's success. In fact, managers can have the single largest impact on your organisation's productivity and overall profitability, with more influence over employee morale and performance than anyone else.
Overview A Strategic thinking and feasibility study is an effective way to safeguard against the wastage of investment or scarce resources. Organisations can reduce the risk of developing unpopular and impractical projects by conducting a feasibility study. A business plan can start only after a proposed business idea has been proven feasible. If feasible, we can proceed with a high level of confidence that the business plan will result in a profitable opportunity. It will provide a âroadmapâ that shows how a business may be created and developed.
Overview Currently, IFRS consists of two principles-based standards, IAS 18 Revenue and IAS 11 (Construction Contracts) and three IFRS Interpretations. These were criticised for failing to provide adequate guidance on application - they have been described as 'vague and inconsistent'. The IASB and the US Financial Accounting Standards Board (FASB) collaborated on a project to develop improved, converged standards for revenue recognition. Preparers must develop a policy for measuring the amount and timing for recognising revenue for goods and services. Revenue is a key performance indicator that drives the recognition of expenses and profits and the valuation of an entity.
Overview This course will enable you to obtain a deeper understanding of what is required to ensure Cash flow success; from the calculation and interpretation of financial ratios to the developing of essential KPIs and managing vendors' risks. You will uncover how to meticulously plan and forecast your working capital and tackle day-to-day problems in commercial cash management, enabling you to identify the financial health of your business. This financial Management course will feed you with all the skills required to manage cash flow, analyse profitable ratios, and evaluate the features that change in costs have on financial statements.
Overview Financial Analysis and Decision Making specifies a financial outline to support the life cycle approach of managing tedious projects over a long time scale. This course includes the advanced level of accounting structures which are required to insert knowledgable information in order to make decisions or to support the decision-making process where accounting and financial information overlaps other decision-making processes. In order to manage the growth of the organisation and measure the profitability it is very important to do a financial analysis. This course will take you through different models of accounting and finance which is helpful for the decision-making process thereby helping ensure sustainable growth and success.
Overview This course will provide you with the skills and knowledge required by Non-Accounts Managers to understand Finance and Accounting processes they face in their daily work schedule. The main objective of this course is to highlight accounting, understand the framework of accounting, and stages of accounts and also to elaborate rules and principles of accounting. With a lot of Case studies and open discussions with live examples, participants will gain detailed knowledge to understand their company from a financial perspective and also to help manage financial matters. At the end of the course, you will learn how to apply financial techniques, understand financial reports and annual reports, the relationship between accounting and finance thereby gaining knowledge of the use of debits and credits and last but not least to identify limitations of financial statements. At the end of this training course, participants will: Be able to Record Transactions in the Accounting System Understand the Format and Contents of Financial Statements Use Accounting Information to Interpret and Evaluate a Business Make Efficient and Profitable Decisions, based on Cost Information Apply Budgetary Control Techniques to ensure that Targets are Achieved
Overview SEO help you define your most profitable focused audience and develop a bridge of communication that reach them directly, thereby positioning your product in the right and most efficient way. Using SEO skills targets increasing the number of visitors to a website and ensuring that the site appears high in ranking on the list of top page results returned by a search engine. SEO has become an increasingly sought-after skill for companies who want to keep track of their rankings in Google's organic search. To reach the customer nationally or internationally, SEO is the only way where we can reach a global market. It is very important to understand the techniques of SEO and how to use Digital Marketing in a more efficient way to reach every corner of the world. This Specialized course will highlight the skills required to optimize website content for top SE Ranking. Through this course, you will learn the algorithms many search engines follow including Google Search. Specially designed with a lot of practical and live examples of advanced SEO techniques used by professionals you will gain a real-world skill to enhance your knowledge in Content Marketing, On-Off Page Optimization, followed by aligning SEO with overall business strategies.