Recognised Accreditation This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. What is CPD? Employers, professional organisations, and academic institutions all recognise CPD, therefore a credential from CPD Certification Service adds value to your professional goals and achievements. Benefits of CPD Improve your employment prospects Boost your job satisfaction Promotes career advancement Enhances your CV Provides you with a competitive edge in the job market Demonstrate your dedication Showcases your professional capabilities What is IPHM? The IPHM is an Accreditation Board that provides Training Providers with international and global accreditation. The Practitioners of Holistic Medicine (IPHM) accreditation is a guarantee of quality and skill. Benefits of IPHM It will help you establish a positive reputation in your chosen field You can join a network and community of successful therapists that are dedicated to providing excellent care to their client You can flaunt this accreditation in your CV It is a worldwide recognised accreditation What is Quality Licence Scheme? This course is endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. Benefits of Quality License Scheme Certificate is valuable Provides a competitive edge in your career It will make your CV stand out Course Curriculum Introduction to Google Ads Welcome to Google Ads Masterclass! 00:12:00 ow to Make the Most of This Course, Plus a Sneak Peak of What's to Come! 00:19:00 Google Ads Formula Calculator 00:14:00 What is Google Ads? 00:12:00 Where do Google Ads Show Up? 00:13:00 Complimentary AdVenture Media Account Audit (exclusions apply) 00:06:00 Creating And Setting Up Our First Google Ads Account Creating Your First Gooogle Ads Account 00:08:00 Understanding the Google Ads Account Hierarchy 00:08:00 Using Your Website Navigational Structure to Structure Your Google Ads Campaigns 00:20:00 Understanding Network Settings 00:13:00 Understanding Location Targeting 00:12:00 Configuring Location Targeting in Google Ads 00:09:00 Viewing Location Reports in Google Ads 00:14:00 Understanding Advanced Location Options 00:16:00 Setting and Configuring Languages 00:04:00 Setting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads 00:12:00 Finding Your Hourly Reports in the Google Ads Interface 00:06:00 Using Google's Default Bid Strategy (Clicks) And Optional Max CPC Bid Limit 00:05:00 Bidding Strategies: Target Search Page Location 00:05:00 Bidding Strategies: Target ROAS 00:10:00 Bidding Strategies: Target CPA 00:05:00 Bidding Strategies: Target Outranking Share 00:07:00 Bidding Strategies: Maximize Clicks 00:05:00 Bidding Strategies: Enhanced CPC Bidding 00:04:00 Bidding Strategies: Manual CPC Bidding 00:04:00 Introduction to Dynamic Search Ads! 00:07:00 Understanding Sitelink Extensions 00:14:00 Callout Extensions 00:05:00 Call Extensions 00:08:00 Structured Snippet Extensions 00:06:00 App Extensions 00:02:00 Message Extensions 00:08:00 Promotion Extensions 00:09:00 Price Extensions 00:12:00 Understanding Ad Rotation Settings 00:05:00 The Basics of Ad Scheduling 00:11:00 Understanding the Basics of Device Targeting 00:15:00 Understanding Campaign URL Options 00:07:00 Structuring Your Ads Groups Like a Professional Ad Group Structure Basics and Organization 00:14:00 Ad Group Structure Ideas 00:06:00 Creating Our First Ad Group in Google Ads 00:09:00 How To Write Killer Ads in Google ads! The Anatomy of Google Text Ads 00:07:00 Compliance in Google Text Ads 00:05:00 Requesting a Manual Review of Your Ads and Expediting the Process 00:02:00 Best Practices for Successful Text Ads 00:14:00 Real Life Case Ad Copy Case Study: Medical Equipment Company 00:15:00 The BJ Fogg Behavioral Model 00:38:00 Creating Our First Ad in Google Ads 00:13:00 Setting Up Your Adwords Billing Configuring Your Billing Details in Google Ads 00:05:00 Keywords In Depth - The Heartbeat Of Your Account Keyword Basics_ Keywords vs Queries 00:08:00 The Basics of Keyword Research 00:11:00 The Basics of Keyword Planning 00:13:00 The Basics of Keyword Organization 00:06:00 Understanding Keyword Match Types 00:12:00 Keyword Match Types: Broad Match Modified 00:06:00 Keyword Match Types: Broad Match Modified 00:06:00 Keyword Match Types: Phrase Match 00:06:00 Keyword Match Types: Exact Match 00:12:00 Keyword Match Types: Negative Match 00:12:00 Using the Search Term Report to Find Negative Keywords Part 1 00:15:00 Using the Search Term Report to Find Negative Keywords Part 2 00:17:00 Understanding Negative Keyword Lists 00:12:00 Traffic Sculpting: Negative Keywords at the Ad Group Level 00:18:00 Adding Negative Keywords at The Ad Group Level 00:09:00 Traffic Sculpting Using OPTMYZR 00:07:00 Keyword Research: Google Suggestions, Google Related Searches and Autocomplete 00:14:00 Using Additional Research Tools to Get Negative Keyword Ideas 00:11:00 Keyword Research: Using the Google Keyword Planner 1 00:20:00 Keyword Research: Using the Google Keyword Planner 2 00:15:00 Keyword Research: Downloading Keyword Ideas from the Google Keyword Planner 00:16:00 Keyword Planning: The 6 Main Ways People Communicate With Search Engines 00:16:00 Keyword Planning: Understanding the Buyer Funnel 00:11:00 Keyword Planning: What Keywords Can Teach Us About Buying Intent 00:11:00 Keyword Planning: Using SEM Rush to Get Volume and Cost Estimates 00:18:00 Keyword Planning: Using SEM Rush to Get Keyword Ideas from Your Competitors 00:19:00 Keyword Planning: Using Google Keyword Planner to Get Volume & Cost Estimates 00:17:00 Keyword Organization: Getting Keywords Into Excel & Understanding Keyword Themes 00:16:00 Keyword Organization: Formatting Keywords in Excel 00:11:00 Keyword Organization: Using Pivot Tables to Visualize Your Campaign Structure 00:12:00 Keyword Organization: Using Mergewords to Generate Keyword Lists 00:13:00 Keyword Bidding Basics: Setting Your Initial Max CPC Bids 00:20:00 Account Structure - How to Structure Ad Groups Like a Pro Account Structure_ How To Create A New Ad Group Within Your Campaign 00:07:00 Importing Your Keyword Lists From Excel Into Your New Ad Group 00:10:00 Creating Multiple, Relevant Ads For Your New Ad Groups 00:13:00 How To Navigate Between Ad Groups, Keywords and Ads Within A Campaign 00:08:00 The Incredible Dynamics of The Adwords Auction Introduction To The AdWords Auction 00:20:00 Understanding Quality Score: Click Through Rate And Ad Relevancy 00:15:00 Understanding Quality Score: Landing Page Quality 00:07:00 Understanding Ad Rank and How It Is Calculated 00:12:00 When You Could Ignore Low Quality Scores (and when you can't!) 00:09:00 Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (1/3) 00:08:00 Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (2/3) 00:11:00 Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (3/3) 00:07:00 Expanding And Refining Your Campaigns Navigating The AdWords Dashboard 00:16:00 How To Edit, Pause And Enable Keywords, Ad Groups and Campaigns 00:15:00 Editing The Essential Campaign Settings 00:06:00 How To Create New Campaigns That Will Improve Your Results 00:15:00 How ToUse Your Website To Make The Best Campaigns Possible 00:15:00 How To Set Up Powerful Custom Schedules For Your Campaigns 00:12:00 Understanding Bid Adjustments And Using Them To Enhance Your Custom Schedules 00:12:00 Negative Keywords - Your Greatest Ally Understanding Negative Keywords In-Depth 00:14:00 Using Broad, Phrase and Exact Match With Your Negative Keywords 00:06:00 Adding and Removing Negative Keywords and Negative Keyword Lists 00:20:00 Making Your Ads Unstoppable With Multiple Ad Extensions Introduction To Ad Extensions 00:06:00 The Benefits Of Using Ad Extensions 00:08:00 Different Types Of Ad Extensions and Best Practices 00:06:00 Adding Sitelink Extensions 00:08:00 Configuring Your Sitelink Extensions For The Best Results 00:11:00 Adding Callout Extensions And Phone Extensions 00:08:00 Remarking - Your Secret Weapon To Converting Like a Boss The 5 Primary Forms Of Remarketing 00:16:00 Realizing The Benefits And Importance Of Remarketing 00:12:00 How To Create And Add Your Remarketing Tag 00:09:00 Creating Your First Remarketing Audience 00:13:00 Configuring Your Remarketing Campaign Settings 00:13:00 Keeping Track of Profits With Conversion Tracking Understanding The Basics Of Conversion Tracking 00:14:00 Exploring The Different Conversion Actions Visitors Take On Your Site 00:14:00 Setting Up Conversion Tracking For Form Submissions 00:17:00 Generating And Installing Your Conversion Tracking Tag 00:09:00 Understanding The Basics Of Phone Call Tracking 00:09:00 Setting Up Phone Call Tracking And Understanding How To Analyze Conversion Data 00:09:00 Profitable Bidding Strategies Return On Investment (ROI) vs Return On Ad Spend (ROAS)_ Important Distinction 00:15:00 How To Mathematically Calculate ROI and ROAS 00:09:00 Calculating Max CPC Bids From Your Conversion Rate And Conversion Value 00:11:00 Calculating Profitable Keyword Bids Based On Revenue Per Click 00:09:00 Using Adwords Scripts to Enhance Performance And Increase Optimization Speed Introduction To AdWords Scripts - What Are Scripts 00:05:00 Bidding To Average Position AdWords Script Part 1 00:11:00 Bidding To Average Position AdWords Script Part 2 00:14:00 Conclusion ... Goodbye For Now! Conclusion 00:03:00 Bonus Material! Part 1. Understanding Search Queries and What We Learn From Searcher Languagage 00:18:00 Part 2. Accessing The Search Query Report and Understanding Long Tail Keywords 00:18:00 Part 3. Qualifying Your Ad Text and How To A/B Split Test Your Ads 00:22:00 Obtain Your Certificate Order Your Certificate of Achievement 00:00:00 Get Your Insurance Now Get Your Insurance Now 00:00:00 Feedback Feedback 00:00:00
Merchandising plays a vital role in the retail landscape, shaping how products attract and engage customers. This course offers a thorough exploration of merchandising fundamentals, including product and inventory management, pricing techniques, and the strategic decisions behind effective merchandise planning. Whether you are involved in fashion, consumer goods, or any retail sector, understanding these core principles helps optimise product appeal and sales performance. Beyond the basics, the course delves into visual merchandising and consumer behaviour, offering insight into how presentation and customer understanding influence purchasing decisions. It also covers essential legal knowledge such as the Consumer Rights Act, ensuring confidence when communicating with customers. Designed for those seeking to refine their merchandising knowledge without the need for physical attendance, this course blends theory and strategy to enhance your professional capabilities and career prospects in retail merchandising. Course Curriculum: Module 01 : Merchandising Theory Module 02 : Product Management Module 03 : Merchandise Management Module 04 : Inventory Management and Analysis Module 05 : Merchandising Strategy Module 06 : Visual Merchandising Module 07 : Merchandise Pricing Module 08 : Importance of Consumer Behaviour Module 09 : Consumer Rights Act Module 10 : The Importance of Communicating with Customers Course Assessment You will immediately be given access to a specifically crafted MCQ test upon completing Merchandising - CPD Accredited course. For each test, the pass mark will be set to 60%. Accredited Certificate After successfully completing this Merchandising - CPD Accredited course, you will qualify for the CPD Quality Standards (CPD QS) certified certificate from Training Express. CPD 10 CPD hours / points Accredited by The CPD Quality Standards (CPD QS) Who is this course for? The Merchandising - CPD Accredited training is ideal for highly motivated individuals or teams who want to enhance their skills and efficiently skilled employees. Requirements There are no formal entry requirements for the course, with enrollment open to anyone! Career path Learn the essential skills and knowledge you need to excel in your professional life with the help & guidance from our Merchandising - CPD Accredited training.
Navigating the global marketplace requires a clear understanding of the import and export landscape, and this course provides precisely that. Designed to equip learners with the essential knowledge to manage international trade effectively, the curriculum covers everything from organising operations to handling crucial documentation. Whether you’re exploring product selection or managing shipping procedures, this course offers insights into each step of the process, helping you develop a strong foundation for your import/export venture. Through focused modules on marketing strategies, customer targeting, and supply chain management, you’ll gain a well-rounded view of how goods move across borders and how to optimise each phase for success. This CPD-accredited course is ideal for anyone looking to deepen their understanding of international trading principles and practices, all delivered in an accessible and straightforward format. Perfect for those seeking to expand their business horizons or enhance their professional expertise in global commerce. Course Curriculum: Module 01: Introduction to Import Export Module 02: Organising the Import Export Operation Module 03: Products for Your Import Export Business Module 04: Target the Marketing and Find Your Customers Module 05: Searching, Marketing, and Distribution Module 06: Documentation and Supply Chain Management Module 07: Pricing, Payment and Shipping Procedure Module 08: Necessary Tools for Trading Course Assessment You will immediately be given access to a specifically crafted MCQ test upon completing Import/Export - CPD Accredited course. For each test, the pass mark will be set to 60%. Accredited Certificate After successfully completing this Import/Export - CPD Accredited course, you will qualify for the CPD Quality Standards (CPD QS) certified certificate from Training Express. CPD 10 CPD hours / points Accredited by The CPD Quality Standards (CPD QS) Who is this course for? The Import/Export - CPD Accredited training is ideal for highly motivated individuals or teams who want to enhance their skills and efficiently skilled employees. Requirements There are no formal entry requirements for the course, with enrollment open to anyone! Career path Learn the essential skills and knowledge you need to excel in your professional life with the help & guidance from our Import/Export - CPD Accredited training.
Level 1 Certificate in Sales Management and Revenue Operations In our Level 1 Certificate program in Sales Management and Revenue Operations, you'll delve into Sales Management and Revenue Operations Basics, gaining insights into SLA Marketing and Sales. Explore the art of Mapping your Sales Process, fine-tune your strategies with RevOps and Intelligence, and understand the importance of Stakeholders and Capacity. By the end, you'll be adept at Tuning the RevOps System for maximum sales success in Sales Management and Revenue Operations. Learning Outcomes: Recall the fundamental concepts of Revenue Operations. Explain the significance of SLA Marketing and Sales in sales management. Analyze and map your organization's Sales Process. Interpret the role of RevOps and Intelligence in optimizing sales in Sales Management. Evaluate the impact of Stakeholders and Capacity on sales operations in Sales Management. Apply strategies for fine-tuning the RevOps System for enhanced performance. More Benefits: LIFETIME access Device Compatibility Free Workplace Management Toolkit Level 1 Certificate in Sales Management and Revenue Operations Course Syllabus Revenue Operations Basics: Gain a foundational understanding of "Sales Management" and revenue operations, including key concepts, processes, and their significance in achieving business objectives. SLA Marketing and Sales: Explore the role of service level agreements (SLAs) in "Sales Management," focusing on how they align marketing and sales efforts, ensuring collaboration and efficiency. Mapping your Sales Process: Learn how to effectively map and optimize the sales process in "Sales Management," identifying key stages, customer touchpoints, and areas for improvement to enhance revenue generation. RevOps and Intelligence: Dive into the realm of "Sales Management" intelligence, leveraging data and analytics to inform revenue operations decisions, drive sales strategies, and enhance business performance. Stakeholders and Capacity: Understand the significance of stakeholders and capacity management in "Sales Management," ensuring alignment between various teams and optimizing resources for revenue growth. Tuning the RevOps System: Fine-tune your knowledge of "Sales Management" and revenue operations systems, focusing on continuous improvement, adapting to market changes, and optimizing processes for sustained success.
Newsroom Journalism with Media and Art Immerse yourself in the dynamic world of newsroom journalism with a focus on Media and Art through our compelling course. This diploma is designed to not only sharpen your journalistic skills but also deepen your understanding of the impact of media and art forms in modern journalism. Learning Outcomes: Gain a nuanced understanding of the influence and applications of Media and Art forms in journalism. Master the concepts underlying visual media and film studies within the realm of Media and Art. Explore the role of new Media and Art forms in a globalized world and understand their impact on journalism. Learn how to curate Media and Art exhibitions and understand the role of art galleries in media. Delve into Media and Art within journalism law to understand legal implications. Grasp the power and potential of incorporating Media and Art into newspaper journalism. More Benefits: LIFETIME access Device Compatibility Free Workplace Management Toolkit Key Modules from Newsroom Journalism with Media and Art: Media and Art Forms: Understanding Their Influence: Acquire foundational knowledge on the variety of Media and Art forms and their influence on journalism. Visual Media and Film Studies in Media and Art: Dive into the world of visual media and film studies, exploring their role and impact in Media and Art-focused journalism. New Media and Art in the Age of Globalization: Understand how new media platforms and art forms are influencing journalistic practices in a global context. Media and Art Exhibitions: The Role of Art Galleries: Learn the intricacies of curating exhibitions and the pivotal role of art galleries in promoting Media and Art. Media and Art in Journalism Law: Study the legal aspects surrounding the use of Media and Art in journalism, from copyright issues to ethical considerations. The Power of Media and Art in Newspaper Journalism: Discover how the strategic incorporation of Media and Art can significantly enhance the impact and reach of newspaper journalism.
Embark on an enlightening journey with our Anthropology course. Explore the depths of human societies, uncovering the intricacies of culture, language, economics, and more. Tailored for those fascinated by the diverse tapestry of human existence.
Embark on a dynamic journey in Journalism with our comprehensive course. From exploring its history, understanding laws, to mastering different media platforms and ethical dilemmas, this program prepares you to excel in the fast-evolving world of journalism.
Overview This comprehensive course on Leading and Managing Remote Team will deepen your understanding on this topic. After successful completion of this course you can acquire the required skills in this sector. This Leading and Managing Remote Team comes with accredited certification from CPD, which will enhance your CV and make you worthy in the job market. So enrol in this course today to fast track your career ladder. How will I get my certificate? You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate. Who is This course for? There is no experience or previous qualifications required for enrolment on this Leading and Managing Remote Team. It is available to all students, of all academic backgrounds. Requirements Our Leading and Managing Remote Team is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G. There is no time limit for completing this course, it can be studied in your own time at your own pace. Career Path Learning this new skill will help you to advance in your career. It will diversify your job options and help you develop new techniques to keep up with the fast-changing world. This skillset will help you to- Open doors of opportunities Increase your adaptability Keep you relevant Boost confidence And much more! Course Curriculum 10 sections • 10 lectures • 05:08:00 total length •Introduction to Remote Team Management: 00:49:00 •Leading a Team as a Remote Team Manager: 00:43:00 •Decision Making and Accountability: 00:29:00 •Building High Performing Teams: 00:39:00 •The Fundamentals of Managing Remote Teams: 00:25:00 •Building and Maintaining Trust with Remote Teams: 00:33:00 •Time Management: 00:29:00 •Advantages of Remote Teams: 00:30:00 •Challenges of Remote Teams: 00:31:00 •Assignment - Leading and Managing Remote Team: 00:00:00
Overview This comprehensive course on Telesales Executive Training will deepen your understanding on this topic. After successful completion of this course you can acquire the required skills in this sector. This Telesales Executive Training comes with accredited certification, which will enhance your CV and make you worthy in the job market. So enrol in this course today to fast track your career ladder. How will I get my certificate? After successfully completing the course you will be able to order your certificate, these are included in the price. Who is This course for? There is no experience or previous qualifications required for enrolment on this Telesales Executive Training. It is available to all students, of all academic backgrounds. Requirements Our Telesales Executive Training is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G. There is no time limit for completing this course, it can be studied in your own time at your own pace. Career Path Having these various qualifications will increase the value in your CV and open you up to multiple sectors such as Business & Management, Admin, Accountancy & Finance, Secretarial & PA, Teaching & Mentoring etc. Course Curriculum 1 sections • 14 lectures • 06:00:00 total length •Module 1: Introduction to Tele Sales Executive Training: 00:25:00 •Module- 2: All About Telemarketing: 00:20:00 •Module 3: Elevate Sales on Telephone: 00:25:00 •Module 4: Prospective Telephone-Sales Expert: 00:25:00 •Module 5: The Right Words and Phrases to Use on a Sales Call: 00:25:00 •Module 6: Preparing The Call: 00:25:00 •Module 7: Opening The Call: 00:25:00 •Module 8: Structuring The Call: 00:25:00 •Module 9: Verbal Communication Skills: 00:30:00 •Module 10: Dealing with Objections: 00:30:00 •Module 11: Closing the Sale/ Gaining Commitment: 00:30:00 •Module 12: Dealing with Rejection: 00:25:00 •Module 13: Close a Sale Call: 00:20:00 •Module 14: Increasing your Earnings by Expanding Sales: 00:30:00