In our constantly changing environment, if you always do what you've always done, then you'll always get what you've always got - and that's not enough! Building a strategic marketing plan is a powerful way to take a step back from day-to-day activities, review the opportunities available to your business and your products, and build a roadmap of tactics that will set you apart from the competition. In this workshop, we look at how to build a customer-focused strategic marketing plan to pin-point your milestones to success over a 12-month period. This programme will help participants to: Understand the key questions that a strategic marketing plan should answer Understand the value of customer and competitor insight and how to develop actionable insights to guide your plan Conduct a market analysis and identify the barriers and drivers to success Learn how to build a customer buying journey and how to identify the most valuable customers Develop a customer-focused strategy and customer engagement plans Develop core messages and winning tactics to engage with your key customers Identify the key metrics to review and measure to keep your plans on track 1 Situational analysis Introduction to marketing strategy Market and competitor analysis and insight generation Understanding the customer buying journey How to segment customers to identify your most valuable customer opportunities Identifying the barriers and drivers to your success 2 Strategy Introduction to strategy How to build strategic imperatives and SMART objectives How brand vision and positioning drive customer focus A guide to building key message themes 3 Tactics, messaging and measurement Introduction to building customer-focused tactics How to build a customer-engagement plan How to build key messages and a customer-focused tactical plan A practical guide to developing key metrics to review success and keep your plans on track Actionable outcomes Throughout the programme we will use your own product examples to build your plan, participants will: Learn best practice examples of strategic planning Discover market and customer opportunities to strengthen your competitive edge Create a strategic plan that can be implemented immediately within your business Start planning compelling marketing messages to reach the right customer at the right time Receive immediate feedback on your strategic marketing plan Have the opportunity to share common issues and solutions with colleagues in the group
Delve deep into the dynamic world of product management with the course 'Product Management for Maximum Sales: Boosting Business Success'. In a realm where success is defined by the mastery of market trends, understanding your product, and carving its journey meticulously, this course becomes the beacon of knowledge. From inception to marketing, from pricing to branding, unravel the intricacies of product management that ensures not only maximum sales but also unparalleled business success. Learning Outcomes Understand the fundamental concepts of product management and its impact on businesses. Recognise the stages of the product life cycle and strategise accordingly for each phase. Develop, plan, and strategise new products ensuring they align with business goals. Acquire skills in financial analysis, channel management, and legalities in product management. Grasp the essence of product pricing, marketing, and brand building to amplify sales. Why buy this Product Management for Maximum Sales: Boosting Business Success? Unlimited access to the course for forever Digital Certificate, Transcript, student ID all included in the price Absolutely no hidden fees Directly receive CPD accredited qualifications after course completion Receive one to one assistance on every weekday from professionals Immediately receive the PDF certificate after passing Receive the original copies of your certificate and transcript on the next working day Easily learn the skills and knowledge from the comfort of your home Certification After studying the course materials of the Product Management for Maximum Sales: Boosting Business Success there will be a written assignment test which you can take either during or at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £5.99. Original Hard Copy certificates need to be ordered at an additional cost of £9.60. Who is this Product Management for Maximum Sales: Boosting Business Success for? Entrepreneurs looking to elevate their product-centric business model. Marketers aiming to deepen their knowledge in product strategies and brand building. Business students eager to equip themselves with comprehensive product management insights. Managers overseeing product lines and keen on refining their approach for optimum results. Aspiring product managers yearning for a holistic grasp of the subject. Prerequisites This Product Management for Maximum Sales: Boosting Business Success does not require you to have any prior qualifications or experience. You can just enrol and start learning.This Product Management for Maximum Sales: Boosting Business Success was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Career path Product Manager: £40,000 - £70,000 Brand Manager: £35,000 - £60,000 Product Marketing Manager: £45,000 - £75,000 Channel Manager: £50,000 - £80,000 Product Development Manager: £55,000 - £85,000 Product Strategist: £60,000 - £90,000. Course Curriculum Module 01: Product Management and Its Role Product Management and Its Role 00:10:00 Module 02: Classification of Products Classification of Products 00:14:00 Module 03: Product Life Cycle Product Life Cycle3 00:11:00 Module 04: Developing New Products Developing New Products 00:14:00 Module 05: Creating a Product Plan Creating a Product Plan 00:14:00 Module 06: Developing a Product Strategy Developing a Product Strategy 00:20:00 Module 07: Product Roadmap Product Roadmap 00:19:00 Module 08: Product Pricing Product Pricing 00:13:00 Module 09: Product Marketing Product Marketing 00:21:00 Module 10: Financial Analysis and Channel Management Financial Analysis and Channel Management 00:25:00 Module 11: Product Line and Brand Building Product Line and Brand Building 00:15:00 Module 12: Legal Aspects of Product Management Legal Aspects of Product Management 00:16:00
Step into the world of professional mastery where business acumen meets organisational finesse. This comprehensive course seamlessly weaves together the threads of Office Management, Business Administration, and Retail Customer Service, transforming you into a virtuoso of corporate excellence. Unlock the gateway to success as you delve into the intricacies of effective office administration, honing skills that transcend the ordinary and catapult you into the echelons of business leadership. Key Features: CPD Certified Free Certificate from Reed CIQ Approved Developed by Specialist Lifetime Access From mastering conflict resolution to crafting a corporate brand that resonates, each module serves as a stepping stone towards managerial prowess. Dive deep into the art of building robust organisational structures and cultivating a customer-centric ethos. Leadership essentials await, equipping you with the skills to train employees for success, manage operations seamlessly, and ensure financial prowess. Whether you're navigating the intricate dance of retail management or decoding the nuances of the sales process, this course offers a holistic journey through the corridors of business expertise. Join us, and let your career trajectory soar to new heights, armed with the knowledge to shape businesses and leave an indelible mark in the realm of corporate excellence. Course Curriculum Module 01: Introduction to Business Administration Module 02: Administrator Proficiency Skills Module 03: Conflict Management Strategies Module 04: Corporate Brand Development Module 05: Organizational Structure Design Module 06: Ethics and Customer-Centric Teams Module 07: Efficient Operations Management Module 08: Leadership Essentials and Employee Training Module 09: Financial Management and Succession Planning Module 10: Product Marketing Strategies Module 11: Building Successful Teams and Products Module 12: Effective Retail Management Module 13: Sales Process Optimization and Customer Checkout Module 14: Understanding Financial Terms in Business Learning Outcomes: Master conflict resolution techniques vital for effective office management. Design and implement organisational structures to enhance operational efficiency. Develop skills to build and nurture a compelling corporate brand identity. Cultivate ethics within your team, focusing on exceptional customer care. Acquire essential leadership skills for training employees and ensuring success. Gain proficiency in retail management, from product placement to customer checkout. CPD 10 CPD hours / points Accredited by CPD Quality Standards Module 01: Introduction to Business Administration 2:36:34 1: Module 01: Introduction to Business Administration 07:09 2: Module 02: Administrator Proficiency Skills 09:16 3: Module 03: Conflict Management Strategies 07:48 4: Module 04: Corporate Brand Development 10:51 5: Module 05: Organizational Structure Design 14:29 6: Module 06: Ethics and Customer-Centric Teams 14:43 7: Module 07: Efficient Operations Management 06:22 8: Module 08: Leadership Essentials and Employee Training 09:50 9: Module 09: Financial Management and Succession Planning 08:34 10: Module 10: Product Marketing Strategies 22:57 11: Module 11: Building Successful Teams and Products 10:52 12: Module 12: Effective Retail Management 13:46 13: Module 13: Sales Process Optimization and Customer Checkout 04:56 14: Module 14: Understanding Financial Terms in Business 13:01 15: CPD Certificate - Free 01:00 16: Leave A Review 01:00 Who is this course for? Aspiring office managers seeking comprehensive administrative and leadership skills. Business professionals aiming to enhance their strategic and ethical decision-making abilities. Individuals interested in retail management and customer service excellence. Those seeking knowledge in designing organisational structures and managing operations. Entrepreneurs desiring a holistic understanding of business administration and retail. Career path Office Manager Business Administrator Corporate Brand Manager Retail Manager Operations Specialist Customer Service Team Lead Certificates Digital certificate Digital certificate - Included Reed Courses Certificate of Completion Digital certificate - Included Will be downloadable when all lectures have been completed.
Master the art of Product Management with our comprehensive course designed for Product Developers. Learn strategies for developing, launching, and optimizing products to achieve maximum sales success. Explore key topics including product lifecycle, pricing, marketing, and legal aspects, gaining practical skills to navigate the competitive market. Elevate your career and drive profitability with our expert-led Product Management Course.
Unlock the secrets to successful Product Management with our comprehensive course, covering essential techniques and tools. From developing a product plan to analysing product portfolios, gain the knowledge and skills needed to succeed in this competitive field. Learning Outcomes: Understand the fundamentals of Product Management Identify different product classifications Develop effective product plans Learn about new product development Analyse product life cycles and pricing strategies Apply financial analysis to product management Product Management is a critical role in any organisation, responsible for ensuring the successful development and launch of products. Our course covers all the essential techniques and tools needed to excel in this field. You'll begin by gaining a solid understanding of the fundamentals of Product Management before moving on to exploring different product classifications and developing effective product plans. Throughout the course, you'll learn about new product development, product life cycles, pricing strategies, and how to analyse product and brand portfolios. You'll also gain insights into channel management, the basics of marketing for products, and financial analysis for product management. By the end of the course, you'll have the knowledge and skills to succeed as a Product Manager. Certification Upon completion of the course, learners can obtain a certificate as proof of their achievement. You can receive a £4.99 PDF Certificate sent via email, a £9.99 Printed Hardcopy Certificate for delivery in the UK, or a £19.99 Printed Hardcopy Certificate for international delivery. Each option depends on individual preferences and locations. CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Aspiring Product Managers Current Product Managers seeking to enhance their skills Business professionals interested in Product Management Entrepreneurs looking to develop new products Career path Junior Product Manager (£25k - £35k) Product Manager (£35k - £60k) Senior Product Manager (£60k - £90k) Product Marketing Manager (£40k - £80k) Director of Product Management (£90k - £120k) VP of Product Management (£120k+)
Master the skills required to drive your organisation's products from concept to launch with this Product Management Essential Training. This Product Management Essential Training is designed to teach you the skills and techniques necessary to become a product manager. It covers the latest product management best practices and guides you through the product lifecycle, product classification, product pricing strategy, product marketing and more. Learning Outcomes Learn about the product life cycle Enrich your knowledge of product and brand portfolio analysis Identify the steps of the channel management process ***A Better Pathway for Rapid Growth! Limited Time Opportunity; Hurry Up!*** What will Make You Stand Out? On completion of this Product Management Essential Training online course, you will gain: CPD QS Accredited course After successfully completing the Course, you will receive a FREE PDF Certificate as evidence of your newly acquired abilities. Lifetime access to the whole collection of learning materials. Enroling in the Course has no additional cost. 24x7 Tutor Support You can study and complete the course at your own pace. Course Curriculum Product Management Essential Training Module 01: Introduction to Product Management Module 02: Product Classification Module 03: Developing the Product Plan Module 04: New Product Development Module 05: Levels of a Product and Product Life Cycle Module 06: Product Pricing Strategy Module 07: Product and Brand Portfolio Analysis Module 08: Channels Management Module 09: Basics of Marketing for Products Module 10: Financial Analysis for Product Management Show off your new skills with a certificate of completion. After successfully completing the course, you can order your CPD Accredited Certificates as proof of your achievement absolutely free. Please Note: The delivery charge inside the U.K. is £4.99, and international students have to pay £8.99. CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Is This Course the Right Option for You? This Product Management Essential Training course is open to everybody. You can access the course materials from any location in the world and there are no requirements for enrolment. Requirements Without any formal requirements, you can delightfully enrol in this Product Management Essential Training course. Just get a device with internet connectivity and you are ready to start your learning journey. Thus, complete this course at your own pace. Career path The aim of this exclusive Product Management Essential Training course is to help you toward your dream career. So, complete this course and enhance your skills to explore opportunities in relevant areas.
Are you looking to enhance your Product Operations Manager skills? If yes, then you have come to the right place. Our comprehensive course on Product Operations Manager will assist you in producing the best possible outcome by mastering the Product Operations Manager skills. The Product Operations Manager course is for those who want to be successful. In the Product Operations Manager course, you will learn the essential knowledge needed to become well versed in Product Operations Manager. Our Product Operations Manager course starts with the basics of Product Operations Manager and gradually progresses towards advanced topics. Therefore, each lesson of this Product Operations Manager course is intuitive and easy to understand. Why would you choose the Product Operations Manager course from Compliance Central: Lifetime access to Product Operations Manager course materials Full tutor support is available from Monday to Friday with the Product Operations Manager course Learn Product Operations Manager skills at your own pace from the comfort of your home Gain a complete understanding of Product Operations Manager course Accessible, informative Product Operations Manager learning modules designed by experts Get 24/7 help or advice from our email and live chat teams with the Product Operations Manager Study Product Operations Manager in your own time through your computer, tablet or mobile device. A 100% learning satisfaction guarantee with your Product Operations Manager Course Product Operations Manager Curriculum Breakdown of the Product Operations Manager Course Course Outline: Module 01: Introduction to Product Management Module 02: Product Classification Module 03: Developing the Product Plan Module 04: New Product Development Module 05: Levels of a Product and Product Life Cycle Module 06: Product Pricing Strategy Module 07: Product and Brand Portfolio Analysis Module 08: Channels Management Module 09: Basics of Marketing for Products Module 10: Financial Analysis for Product Management CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? The Product Operations Manager course helps aspiring professionals who want to obtain the knowledge and familiarise themselves with the skillsets to pursue a career in Product Operations Manager. It is also great for professionals who are already working in Product Operations Manager and want to get promoted at work. Requirements To enrol in this Product Operations Manager course, all you need is a basic understanding of the English Language and an internet connection. Career path Product Manager: £40,000 to £80,000 per year Operations Manager: £35,000 to £70,000 per year Supply Chain Manager: £40,000 to £70,000 per year Project Manager: £35,000 to £65,000 per year Business Analyst: £30,000 to £60,000 per year Product Marketing Manager: £35,000 to £70,000 per year Certificates CPD Accredited PDF Certificate Digital certificate - Included CPD Accredited PDF Certificate CPD Accredited Hard Copy Certificate Hard copy certificate - £10.79 CPD Accredited Hard Copy Certificate Delivery Charge: Inside the UK: Free Outside of the UK: £9.99 each
Are you looking to enhance your Chief Product Officer skills? If yes, then you have come to the right place. Our comprehensive course on Chief Product Officer will assist you in producing the best possible outcome by mastering the Chief Product Officer skills. The Chief Product Officer course is for those who want to be successful. In the Chief Product Officer course, you will learn the essential knowledge needed to become well versed in Chief Product Officer. Our Chief Product Officer course starts with the basics of Chief Product Officer and gradually progresses towards advanced topics. Therefore, each lesson of this Chief Product Officer course is intuitive and easy to understand. Why would you choose the Chief Product Officer course from Compliance Central: Lifetime access to Chief Product Officer course materials Full tutor support is available from Monday to Friday with the Chief Product Officer course Learn Chief Product Officer skills at your own pace from the comfort of your home Gain a complete understanding of Chief Product Officer course Accessible, informative Chief Product Officer learning modules designed by experts Get 24/7 help or advice from our email and live chat teams with the Chief Product Officer Study Chief Product Officer in your own time through your computer, tablet or mobile device. A 100% learning satisfaction guarantee with your Chief Product Officer Course Chief Product Officer Curriculum Breakdown of the Chief Product Officer Course Module 01: Introduction to Product Management Module 02: Product Classification Module 03: Developing the Product Plan Module 04: New Product Development Module 05: Levels of a Product and Product Life Cycle Module 06: Product Pricing Strategy Module 07: Product and Brand Portfolio Analysis Module 08: Channels Management Module 09: Basics of Marketing for Products Module 10: Financial Analysis for Product Management CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? The Chief Product Officer course helps aspiring professionals who want to obtain the knowledge and familiarise themselves with the skillsets to pursue a career in Chief Product Officer. It is also great for professionals who are already working in Chief Product Officer and want to get promoted at work. Requirements To enrol in this Chief Product Officer course, all you need is a basic understanding of the English Language and an internet connection. Career path The Chief Product Officer course will enhance your knowledge and improve your confidence. Chief Product Officer (CPO): £100,000 to £200,000 per year Product Manager: £60,000 to £100,000 per year Director of Product Management: £80,000 to £150,000 per year Product Marketing Manager: £50,000 to £90,000 per year Senior Product Owner: £70K to £120K per year Product Strategist: £60K to £100K per year Certificates CPD Accredited PDF Certificate Digital certificate - Included CPD Accredited PDF Certificate CPD Accredited Hard Copy Certificate Hard copy certificate - £10.79 CPD Accredited Hard Copy Certificate Delivery Charge: Inside the UK: Free Outside of the UK: £9.99 each
Are you looking to enhance your Head of Product Management skills? If yes, then you have come to the right place. Our comprehensive course on Head of Product Management will assist you in producing the best possible outcome by mastering the Head of Product Management skills. The Head of Product Management course is for those who want to be successful. In the Head of Product Management course, you will learn the essential knowledge needed to become well versed in Head of Product Management. Our Head of Product Management course starts with the basics of Head of Product Management and gradually progresses towards advanced topics. Therefore, each lesson of this Head of Product Management course is intuitive and easy to understand. Why would you choose the Head of Product Management course from Compliance Central: Lifetime access to Head of Product Management course materials Full tutor support is available from Monday to Friday with the Head of Product Management course Learn Head of Product Management skills at your own pace from the comfort of your home Gain a complete understanding of Head of Product Management course Accessible, informative Head of Product Management learning modules designed by experts Get 24/7 help or advice from our email and live chat teams with the Head of Product Management Study Head of Product Management in your own time through your computer, tablet or mobile device A 100% learning satisfaction guarantee with your Head of Product Management Course Head of Product Management Curriculum Breakdown of the Head of Product Management Course Course Outline: Module 01: Introduction to Product Management Module 02: Product Classification Module 03: Developing the Product Plan Module 04: New Product Development Module 05: Levels of a Product and Product Life Cycle Module 06: Product Pricing Strategy Module 07: Product and Brand Portfolio Analysis Module 08: Channels Management Module 09: Basics of Marketing for Products Module 10: Financial Analysis for Product Management CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? The Head of Product Management course helps aspiring professionals who want to obtain the knowledge and familiarise themselves with the skillsets to pursue a career in Head of Product Management. It is also great for professionals who are already working in Head of Product Management and want to get promoted at work. Requirements To enrol in this Head of Product Management course, all you need is a basic understanding of the English Language and an internet connection. Career path Product Manager: £40,000 to £85,000 per year Senior Product Manager: £60,000 to £120,000 per year Director of Product Management: £80,000 to £150,000 per year Head of Product Management: £90,000 to £180,000 per year Product Owner: £35,000 to £70,000 per year Product Marketing Manager: £45,000 to £90,000 per year Certificates CPD Accredited PDF Certificate Digital certificate - Included CPD Accredited PDF Certificate CPD Accredited Hard Copy Certificate Hard copy certificate - £10.79 CPD Accredited Hard Copy Certificate Delivery Charge: Inside the UK: Free Outside of the UK: £9.99 each
Are you looking to enhance your Senior Product Manager skills? If yes, then you have come to the right place. Our comprehensive course on Senior Product Manager Skills will assist you in producing the best possible outcome by mastering the Senior Product Manager Skills skills. The Senior Product Manager Skills course is for those who want to be successful. In the Senior Product Manager Skills course, you will learn the essential knowledge needed to become well versed in Senior Product Manager Skills. Our Senior Product Manager Skills course starts with the basics of Senior Product Manager Skills and gradually progresses towards advanced topics. Therefore, each lesson of this Senior Product Manager Skills course is intuitive and easy to understand. Why would you choose the Senior Product Manager Skills course from Compliance Central: Lifetime access to Senior Product Manager Skills course materials Full tutor support is available from Monday to Friday with the Senior Product Manager Skills course Learn Senior Product Manager Skills skills at your own pace from the comfort of your home Gain a complete understanding of Senior Product Manager Skills course Accessible, informative Senior Product Manager Skills learning modules designed by experts Get 24/7 help or advice from our email and live chat teams with the Senior Product Manager Skills Study Senior Product Manager Skills in your own time through your computer, tablet or mobile device. A 100% learning satisfaction guarantee with your Senior Product Manager Skills Course Senior Product Manager Skills Curriculum Breakdown of the Senior Product Manager Skills Course Course Outline: Module 01: Introduction to Product Management Module 02: Product Classification Module 03: Developing the Product Plan Module 04: New Product Development Module 05: Levels of a Product and Product Life Cycle Module 06: Product Pricing Strategy Module 07: Product and Brand Portfolio Analysis Module 08: Channels Management Module 09: Basics of Marketing for Products Module 10: Financial Analysis for Product Management CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? The Senior Product Manager Skills course helps aspiring professionals who want to obtain the knowledge and familiarise themselves with the skillsets to pursue a career in Senior Product Manager Skills. It is also great for professionals who are already working in Senior Product Manager Skills and want to get promoted at work. Requirements To enrol in this Senior Product Manager Skills course, all you need is a basic understanding of the English Language and an internet connection. Career path Senior Product Manager: £65,000 to £100,000 per year Product Marketing Manager: £50,000 to £80,000 per year Senior Business Analyst: £45,000 to £75,000 per year Product Owner: £40,000 to £70,000 per year Technical Product Manager: £55,000 to £90,000 per year Product Development Manager: £60,000 to £95,000 per year Certificates CPD Accredited PDF Certificate Digital certificate - Included CPD Accredited PDF Certificate CPD Accredited Hard Copy Certificate Hard copy certificate - £10.79 CPD Accredited Hard Copy Certificate Delivery Charge: Inside the UK: Free Outside of the UK: £9.99 each