220 Product Manager courses delivered Online

This Professional Certificate Course in Introduction to Digital Analytics provides a comprehensive overview of digital analytics, emphasizing its significance in digital marketing. Participants gain insights into key digital channels, data sources, and learn about web analytics and tracking tools. The course highlights distinctions between web and digital analytics, offering practical examples for leveraging digital analytics in strategic business decisions. After the successful completion of the course, you will be able to learn about the following: Digital analytics and its importance in digital marketing Overview of key digital channels and data sources Web analytics and digital tracking tools The differences between web analytics and digital analytics Examples of how digital analytics can be used to inform business decisions and strategies This Professional Certificate Course in Introduction to Digital Analytics offers a comprehensive understanding of digital analytics, emphasizing its crucial role in digital marketing. Participants explore key digital channels, data sources, and gain insights into web analytics and digital tracking tools. The course differentiates between web and digital analytics, providing practical examples of leveraging digital analytics for informed business decisions and strategic planning. This Professional Certificate Course in Introduction to Digital Analytics offers a comprehensive understanding of the significance of digital analytics in digital marketing. Participants gain insights into key digital channels, data sources, and web analytics tools. The course highlights web and digital analytics distinctions, providing practical examples for informed business decisions and strategies. Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Introduction to Digital Analytics Self-paced pre-recorded learning content on this topic. Introduction to Digital Analytics Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience, Digital Marketing Professionals Business Analysts Web Developers Marketing Managers Data Analysts Entrepreneurs Advertising Executives E-commerce Managers Content Strategists Product Managers Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

This Professional Certificate Course in Introduction to Requirements Management provides a comprehensive overview of fundamental concepts, including the definition and significance of Requirements Management. Participants will gain insights into the intricacies of requirement management processes, understand the critical importance of effective stakeholder management in gathering requirements, and explore the relationship between requirement gathering and strategic project planning. Through targeted modules, learners will also identify key elements of high-quality requirements, grasp diverse types of requirements in project management, and appreciate the pivotal role of requirement management in ensuring project success. After the successful completion of the course, you will be able to learn about the following: Definition and Explanation of Requirements Management Explain the process of requirement management. Explain importance of requirement management Identify the key elements of a good requirement Discuss the different types of requirements in project management. Explain the importance of stakeholder management in requirement gathering Understand the relationship between requirement gathering and project planning This Professional Certificate Course in Introduction to Requirements Management offers a comprehensive understanding of the fundamentals, encompassing the definition and importance of Requirements Management, key elements of effective requirements, diverse requirement types, stakeholder management significance, and the integral connection between requirement gathering and project planning. Participants will gain essential insights into the entire requirement management process, ensuring a solid foundation for successful project implementation. This Professional Certificate Course in Introduction to Requirements Management provides a comprehensive foundation, covering the definition and process of requirements management, emphasizing the importance of stakeholder engagement, and equipping participants with the skills to identify key elements of good requirements, discuss various types, and understand the pivotal link between requirement gathering and effective project planning. Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Introduction to Requirement Management Self-paced pre-recorded learning content on this topic. Introduction To Requirements Management Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience, Project Managers Business Analysts Software Developers System Analysts Quality Assurance Professionals Product Managers Stakeholders involved in Project Planning Anyone Seeking a Foundation in Requirements Management Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

The aim of this course is to equip learners with the knowledge and skills needed to develop and execute effective branding and marketing communication strategies. Through a combination of theoretical concepts and practical applications, this course will provide learners with a comprehensive understanding of branding, corporate identity, and marketing communication techniques that are essential to building and managing a successful brand.After the successful completion of the course, you will be able to learn about the following, Branding And The Role Of Marketing Communications. Brand Portfolios: Architecture And Forms. Business-To-Business Branding. Online Branding. Brand Equity. Corporate Identity, Reputation And Branding. Corporate Identity Or Corporate Branding. Corporate Communications. Corporate Reputation. Financial Resources For Marketing Communications. Trends In Promotional Expenditure. Profit Impact On Market Strategy. Sales Promotion. This course will cover various topics related to branding and marketing communications. The course will begin by exploring the fundamentals of branding and its importance in the current marketplace. The course will then delve into the various forms of brand portfolios and their architecture, followed by a discussion of different branding strategies used in business-to-business and online environments. The course will also examine the concept of brand equity and its impact on a company's overall reputation and success. Furthermore, the course will provide learners with an understanding of corporate identity, reputation, and branding and the differences between corporate identity and corporate branding. This course will cover various topics related to branding and marketing communications. The course will begin by exploring the fundamentals of branding and its importance in the current marketplace. The course will then delve into the various forms of brand portfolios and their architecture, followed by a discussion of different branding strategies used in business-to-business and online environments.Furthermore, the course will provide learners with an understanding of corporate identity, reputation, and branding, and the differences between corporate identity and corporate branding. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Strategic Role of Branding in Marketing Communication Self-paced pre-recorded learning content on this topic. Strategic Role of Branding in Marketing Communication Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Marketing Managers & Brand Managers. Communication Managers & Marketing Executives. Business Development Managers & Sales Managers. Advertising Executives. Public Relations Managers & Product Managers. Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

This Professional Certificate Course in Requirements Control and Change Management provides a comprehensive overview, emphasizing the significance of mastering skills in effective change management. Participants will identify processes, tools, and differentiate between minor and major changes, while also learning to navigate challenges and pitfalls through practical solutions. After the successful completion of the course, you will be able to learn about the following:• Understand the importance of requirements control and change management.• Identify the different processes and tools used for requirements control and change management.• Understand the difference between minor and major changes.• Identify the challenges and pitfalls of requirements control and change management, and how to address them. This Professional Certificate Course in Requirements Control and Change Management offers a comprehensive understanding of the vital principles, processes, and tools involved, covering distinctions between minor and major changes, and providing strategies to address challenges and pitfalls in effective requirements control and change management. This Professional Certificate Course in Requirements Control and Change Management equips participants to comprehend the significance, processes, and tools involved, distinguishing between minor and major changes, while addressing challenges and pitfalls through effective strategies. Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Project Requirements Control and Change Management Self-paced pre-recorded learning content on this topic. Requirements Control and Change Management Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience, Project Managers Business Analysts Software Developers Quality Assurance Professionals System Architects Product Managers Requirements Engineers IT Professionals Stakeholders in Project Management Professionals involved in Change Management Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

The Creating and Starting the Venture course equips learners with many essential skills required to create and launch a successful new business. The course provides learners with the knowledge and practical tools to develop a comprehensive business plan and marketing plan, measure plan progress, and utilize the internet as a resource tool. Through this course, learners will gain critical thinking and problem-solving skills, enabling them to understand the scope and value of a business plan, evaluate the plan's effectiveness, and gather the required information for its development. Additionally, learners will develop the analytical skills needed for conducting market research, analyzing competition, and developing effective marketing strategies. The course aims to provide learners with the knowledge and skills necessary to create, develop, and launch a new business venture. After the successful completion of the course, you will be able to learn about the following, Develop a comprehensive business plan with all the necessary information to secure financing and launch a successful new venture. Understand who should be involved in the business planning process and how to communicate the plan to stakeholders effectively. Analyze the scope and value of the business plan, including identifying key market opportunities, potential risks, and growth strategies. Evaluate the effectiveness of a business plan using various metrics and data analysis techniques. Identify the information needs required for a successful business plan and how to gather and analyze that information. Develop and implement a marketing plan, including conducting marketing research, analyzing the competition, and developing effective marketing strategies. The aim of the course is Creating and Starting the Venture is to provide learners with the knowledge and skills necessary to create, develop, and launch a new business venture. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Creating and Starting a Venture Self-paced pre-recorded learning content on this topic. Creating and Starting the Venture Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. CEO, Director, Manager, Supervisor. Aspiring entrepreneurs Small business owners Marketing professionals Business development managers Sales managers Product managers Operations managers Project managers Consultants Business analysts Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

The aim of the course is Generating and Implementing Business Ideas is to equip learners with the skills and knowledge needed to generate and evaluate viable business ideas and effectively implement them into successful ventures.After the successful completion of the course, you will be able to learn about the following, Demonstrate an understanding of the product planning and developing process, including identifying customer needs, assessing market demand, and creating a development plan. Evaluate new business opportunities using established criteria, including market analysis, financial feasibility, and risk assessment. Establish effective evaluation criteria for business opportunities, considering market potential, competitive landscape, and revenue potential. Analyze the role of e-commerce in business start-ups and growth, including key considerations such as website development, marketing, and customer engagement. Apply best practices for endorsement deals, including selecting appropriate partners, negotiating favourable terms, and measuring success. Evaluate the key points to be considered while doing e-commerce as an entrepreneurial company, including website promotion, customer engagement, and product life cycle management. The Generating and Implementing Business Ideas course is important because it equips learners with the necessary skills and knowledge to develop and implement successful business ideas. In today's fast-paced and competitive business environment, identifying and evaluating new business opportunities and effectively implementing them is essential for success. Through this course, learners will develop market analysis, feasibility assessment, innovation management, and product life cycle management skills. They will also gain a deep understanding of e-commerce strategies and best practices, including website development, customer engagement, and promotion. These skills are valuable not only for entrepreneurs starting a new business but also for individuals working in established businesses who are looking to innovate and grow. The aim of the course is Generating and Implementing Business Ideas is to equip learners with the skills and knowledge needed to generate and evaluate viable business ideas and effectively implement them into successful ventures. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Generating and Implementing Business Ideas Self-paced pre-recorded learning content on this topic. Generating and Implementing Business Ideas Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. CEO, Director, Manager, Supervisor. Entrepreneurs and business owners. Business managers and executives. Marketing and sales professionals. Product managers and developers. Consultants and analysts. Aspiring entrepreneurs and business owners. Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

This Professional Certificate Course in Requirements Elicitation Techniques provides a comprehensive overview of various methods for eliciting project requirements, guiding participants to identify, compare, and apply techniques based on project needs and stakeholder preferences. The curriculum delves into the role of prototypes and mockups in elicitation, emphasizing the significance of feedback and validation for refining the elicitation process and ensuring accurate and effective requirement gathering. After the successful completion of the course, you will be able to learn about the following:• Identify the different techniques used to elicit requirements.• Compare and contrast the strengths and weaknesses of each elicitation technique.• Apply the appropriate elicitation technique based on project needs and stakeholder preferences.• Describe the role of prototypes and mockups in requirements elicitation.• Explain the importance of feedback and validation in the elicitation process. This Professional Certificate Course in Requirements Elicitation Techniques offers a comprehensive understanding of various elicitation methods, enabling participants to identify, compare, and apply techniques tailored to project needs and stakeholder preferences. The curriculum also covers the role of prototypes, mockups, and emphasizes the significance of feedback and validation in optimizing the elicitation process. This Professional Certificate Course in Requirements Elicitation Techniques offers comprehensive insights into diverse methods, empowering participants to identify, assess, and apply appropriate elicitation techniques tailored to project needs and stakeholder preferences. The course further explores the significance of prototypes, mockups, feedback, and validation in optimizing the requirements elicitation process. Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Project Requirements Elicitation Techniques Self-paced pre-recorded learning content on this topic. Requirements Elicitation Techniques Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience, Business Analysts Project Managers Systems Analysts Requirements Engineers Software Developers Product Managers Quality Assurance Professionals Stakeholders involved in Requirements Gathering Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

This Professional Certificate Course in Fundamentals of Agile Methods in Project Management provides a comprehensive overview. Participants will understand Agile principles and values, differentiate from traditional methodologies, and explore Agile Manifesto and its 12 principles. The course covers various Agile methodologies (Scrum, Kanban, Lean), iterative development, and project roles. It delves into Agile best practices, communication, and collaboration, comparing benefits and drawbacks with traditional methods. Participants learn to address challenges like scope creep and project delays, explore hybrid approaches, and select suitable methodologies based on project factors. Project planning and risk management are emphasized in both Agile and traditional methodologies. After the successful completion of the course, you will be able to learn about the following, Understand the principles and values of Agile and how they differ from traditional project management methodologies. Identify the benefits and drawbacks of using Agile methods in project management. Understand the Agile Manifesto and its 12 principles. Learn about different Agile methodologies and frameworks, such as Scrum, Kanban, and Lean. Understand the importance of iterative and incremental development in Agile projects. Learn about Agile project management roles and responsibilities, including the Scrum Master and Product Owner. Identify best practices for Agile project management, such as creating user stories and conducting retrospectives. Understand the importance of communication and collaboration in Agile project management. Identify the benefits and drawbacks of using traditional project management methodologies, such as Waterfall. Understand how Agile can address common challenges in traditional project management, such as scope creep and project delays. Learn about hybrid project management approaches that combine traditional and Agile methods. Understand how to select the appropriate project management methodology for a given project, based on factors such as project scope and organizational culture. Identify the importance of project planning and risk management in both traditional and Agile project management methodologies. This Professional Certificate Course in Fundamentals of Agile Methods provides a comprehensive understanding of Agile principles, values, and methodologies. Participants will learn to differentiate Agile from traditional project management, explore the Agile Manifesto and its principles, and delve into various Agile frameworks like Scrum and Kanban. The course emphasizes iterative and incremental development, covering roles like Scrum Master and Product Owner. Best practices, such as creating user stories and effective communication, are highlighted, along with the comparison of traditional methodologies like Waterfall. Participants gain insights into addressing challenges in both approaches and explore hybrid project management for optimal methodology selection. Project planning and risk management are emphasized across traditional and Agile contexts. This Professional Certificate Course in Fundamentals of Agile Methods equips learners with in-depth insights into Agile principles, methodologies, and frameworks. Participants will master key Agile concepts, including the Agile Manifesto, iterative development, and project management roles. The course delves into the advantages and disadvantages of Agile and traditional methodologies, fostering an understanding of hybrid approaches and effective project planning. Through comprehensive learning outcomes, participants gain a holistic perspective on Agile's transformative impact on project management, addressing common challenges and optimizing methodologies for diverse project scopes and organizational cultures. Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Fundamentals of Agile Methods in Project Management Self-paced pre-recorded learning content on this topic. Fundamentals Of Agile Methods In Project Management Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Project Managers Team Leads Agile Practitioners Product Managers Scrum Masters Business Analysts IT Professionals Executives Entrepreneurs Anyone in Project Management Professionals Seeking Agile Knowledge Cross-functional Team Members Those Transitioning to Agile Practices   Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

The aim of this course is to provide learners with a comprehensive understanding of strategic positioning and the steps involved in the process. Learners will also gain an understanding of the Ansoff Matrix and Bowman's Strategic Clock, as well as an understanding of strategic options, product life cycle, and its goals. After the successful completion of the course, you will be able to learn about the following, Defining Strategic Positioning. Steps Involved in strategic Positioning. AnsSteps Involved in strategic Positioning. off Matrix In positioning. Bowman's Strategic Clock. Understand Strategic Options. Product Life Cycle and its goals. Strategic positioning is a critical component of any business strategy. It involves identifying and defining the unique characteristics and competitive advantages of a company, product, or service, and positioning it in the market to achieve its goals. This course will provide learners with a comprehensive understanding of strategic positioning, including the steps involved in the process, the Ansoff Matrix, Bowman's Strategic Clock, strategic options, product life cycle, and its goals. Strategic positioning is a critical component of any business strategy. It involves identifying and defining the unique characteristics and competitive advantages of a company, product, or service, and positioning it in the market to achieve its goals. This course will provide learners with a comprehensive understanding of strategic positioning, including the steps involved in the process, the Ansoff Matrix, Bowman's Strategic Clock, strategic options, product life cycle, and its goals. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Strategic Positioning In the Business Environment Self-paced pre-recorded learning content on this topic. Strategic Positioning In the Business Environment Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Business Owners and Entrepreneurs Marketing Managers and Executives Product Managers and Brand Managers Sales Managers and Representatives Strategy Planners Business Development Managers Management Consultants Financial Analysts Marketing Researchers Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

The aim of this course is to provide learners with a comprehensive understanding of the concept of the strategic marketing process, the stages of strategic marketing, the steps in situation analysis, the categories of five C analysis, the steps of marketing strategy, the steps of the marketing mix, and the influences in the relationship of marketing strategies.After the successful completion of the course, you will be able to learn about the following, Concept of the strategic marketing process. Stages of strategic marketing. Steps in situation analysis. Categories of five C analysis. Steps of marketing strategy. Steps of the marketing mix. The influences in the relationship of marketing strategies. Marketing is a critical business function that involves creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. This course will provide learners with a comprehensive understanding of the concept of the strategic marketing process, the stages of strategic marketing, the steps in situation analysis, the categories of five C analysis, the steps of marketing strategy, the steps of the marketing mix, and the influences in the relationship of marketing strategies. Marketing is a critical business function that involves creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. This course will provide learners with a comprehensive understanding of the concept of the strategic marketing process, the stages of strategic marketing, the steps in situation analysis, the categories of five C analysis, the steps of marketing strategy, the steps of the marketing mix, and the influences in the relationship of marketing strategies. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Strategic Marketing Process The aim of this course is to provide learners with a comprehensive understanding of the concept of the strategic marketing process, the stages of strategic marketing, the steps in situation analysis, the categories of five C analysis, the steps of marketing strategy, the steps of the marketing mix, and the influences in the relationship of marketing strategies. Strategic Marketing Process Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Marketing Managers and Executives Business Development Managers Product Managers and Brand Managers Sales Managers and Representatives Market Researchers and Analysts Business Owners and Entrepreneurs Advertising and PR Professionals Management Consultants Strategy Planners Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.