The aim of this course is to provide a comprehensive understanding of branding and how it can impact an organization's success. The course will cover the key concepts of brand identity, brand image, brand personality, brand positioning, and their differences. Additionally, the course will focus on brand objectives and their relationship with competitive strength and brand value. It will also delve into the concept of corporate reputation and its elements, along with brand association and sustainability. After the successful completion of the course, you will be able to learn about the following, Concept of Brand Identity, Brand Image and the main differences between them. Concept of Brand Personality, brand positioning and the main differences. Brand Objective. Relationship between Competitive strength and brand value. How brand value enhances organisational strength Concept of corporate reputation and its element. Concept of brand association and sustainability. This course provides a comprehensive understanding of branding concepts and strategies that are crucial for creating and maintaining a successful brand. The course covers key concepts, such as brand identity, brand image, brand personality, brand positioning, and the differences between them. Participants will also learn about brand objectives and how they relate to competitive strength and brand value. The course delves into the concept of brand identity and image and the significance of creating a consistent brand identity and image. It also explores the concept of brand personality and how it can be used to create a strong brand positioning. Additionally, the course covers the importance of corporate reputation and its elements and how it can affect brand value. This course provides a comprehensive understanding of branding concepts and strategies that are crucial for creating and maintaining a successful brand. The course covers key concepts, such as brand identity, brand image, brand personality, brand positioning, and the differences between them. Participants will also learn about brand objectives and how they relate to competitive strength and brand value. The course delves into the concept of brand identity and image and the significance of creating a consistent brand identity and image. It also explores the concept of brand personality and how it can be used to create a strong brand positioning. Additionally, the course covers the importance of corporate reputation and its elements and how it can affect brand value. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Fundamentals of Branding Self-paced pre-recorded learning content on this topic. Fundamentals of Branding Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Marketing managers and executives Brand managers Product managers Advertising and PR professionals Business owners and entrepreneurs Sales and customer service professionals Market researchers Corporate communications professionals Digital marketing professionals Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.
Description: Master the latest techniques of UX design with the Level 2 Certificate in UX Design course. User experience design or UX helps you to enhance the user satisfaction by improving the usability, accessibility, and pleasure of the users while experiencing or using your product. Throughout the course, you will learn the common UX mistakes people do while designing websites. You will be able to understand the human behaviour and psychology when they use your site. Based on this human behaviour and psychology, you will be able to apply the Usability Principles for improving your digital product that will satisfy the customers and meet their needs. Screenshots of UX problems faced by many designers, developers, and product managers will be presented to you so that you can understand the concepts easily. Instead of these, the course discusses the role of a role of UX developers for making any Website's or Apps Usability better. Who is the course for? Designers Developers Coders SEO Experts UI Designers Entrepreneur Design Directors Web Designers Mobile App Developes Startup CEO Anyone who wants to learn User Experiene Entry Requirement: This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Certification: After completing and passing the course successfully, you will be able to obtain an Accredited Certificate of Achievement. Certificates can be obtained either in hard copy at a cost of £39 or in PDF format at a cost of £24. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognised accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path: After completing this course you will be able to build up accurate knowledge and skills with proper confidence to enrich yourself and brighten up your career in the relevant job market. Introduction to User Expericne, UX Roles and how to be a UX Designer What Is UI FREE 00:05:00 Can I be a Ux Designer-updated 00:03:00 Different Role of Ux Designer 00:06:00 Major Parts of Ux Design 00:05:00 Human Centered Design, Double Diamond Model of Design and Root Cause analysis Human Centered Design 00:03:00 Double Diamond 00:05:00 Root Cause Analysis 00:02:00 Seven Stages of Actions 00:05:00 Five second usability test 00:02:00 06. Assignment 00:03:00 What is Agile UX 00:06:00 Principles & Concepts of User Experience, Usability and Interaction Design Affordance And Signfiers 00:06:00 Affordance And Signifiers-examples-fix-video 00:06:00 Afforadances explained headshot 00:05:00 Natural Mapping with examples 00:09:00 Mental models and conceptual models 00:06:00 Working Memory 00:06:00 Working Memory Example 00:07:00 06. Recognition And Recall 00:04:00 Recognition examples 00:07:00 User Expectations 00:04:00 User Expectations examples 00:08:00 User expectation headshot 00:02:00 Peripheral Vision 00:05:00 Peripheral Vision examples 00:07:00 Context of Use 00:05:00 Context of use headshot 00:02:00 Why-stakeholders are important 00:04:00 Information Architecture 00:05:00 Information Architecture Examples 00:11:00 Human Behavior Patterns, Decision making, scanning patterns and Change Blindness Humans Lazy Behavior decision Paralysis And Scanning 00:05:00 Human Decisions-Old And New Brain 00:03:00 Humans Hate Change 00:03:00 Our Goals And Change Blindness 00:03:00 Human behavior decision Paralysis hate change Examples 00:08:00 F-z Patterns Cart Abondomnment, Form Field Conversions 00:07:00 Designing for Humans - How to design better products for humans Discoverability 00:06:00 Discover assignment 00:01:00 Learnability 00:04:00 Feedback 00:03:00 Feedback Within Context Walmart 00:03:00 Feedback examples 00:08:00 Constraints With Examples 00:06:00 Consistancy With Examples 00:06:00 Slips And Mistakes With Examples 00:04:00 Designing For Errors With Examples 00:04:00 User In Control with Examples 00:05:00 Grouping And chunking with Examples 00:04:00 Humans Have Limits 00:07:00 How Developers can improve User Experience? Using design patterns: don't reinvent the wheel 00:05:00 Dont let users think do heavy calculation yourself 00:08:00 Speed and Delays 00:06:00 Smart Defaults 00:06:00 Guiding And Training Users 00:04:00 Barriers To Entry 00:05:00 Natural Language with Examples 00:08:00 Natural Language Forms 00:03:00 Google Analytics 00:05:00 Notification 00:07:00 Anticipatory Desgin 00:04:00 Order Your Certificates and Transcripts Order Your Certificates and Transcripts 00:00:00
User experience design or UX is the method of increasing the user satisfaction by improving the usability, accessibility, and pleasure provided in the interaction with the product. The UX Design for Beginners course is designed to teach you the latest techniques of UX design. Throughout the course, you will learn the principles and behaviour of the human being while hey using a website, mobile app or others. This understanding will help you to design and develop a better digital product that will satisfy your customers. The course shows you the practical examples and screenshots of UX problems that are faced by many designers, developers, and product managers while making their product. In this way, you will learn how to solve UX problems in Mobile and Web Apps. In short, the course covers the common UX mistakes, implementing UX and Usability Principles for improving your digital product, the role of UX developers, and more. By finishing the course, you will be able to make any Website's or Apps Usability better. What Will I Learn? Develop Skills needed to be a great UX Designer Start your career in UX Upgrade your current job position with UX Concepts Apply Mental Models and Mapping to your products Know Affordances and Signifiers and how to apply them to any product How we Perceive things and how our Memory works CASE STUDY ASSIGNMENTS: Find and Solve UX problems in Mobile and Web Apps Make any Website's or Apps Usability better Learn about all common UX mistakes designers and developers make Apply the knowledge of UX to user interfaces or Apps you are coding Improve any Product's User Experience What role Developers play in UX? Apply UX and Usability Principles to Improve UX of any Digital Product Requirements Just a curious mind Pencil and a notepad No need of Experience at all Introduction to User Expericne, UX Roles and how to be a UX Designer What Is UI FREE 00:05:00 Can I be a Ux Designer-updated 00:03:00 Different Role of Ux Designer 00:06:00 Major Parts of Ux Design 00:05:00 Human Centered Design, Double Diamond Model of Design and Root Cause analysis Human Centered Design 00:03:00 DoudIbe Diamond 00:05:00 Root Cause Analysis 00:02:00 Seven Stages of Actions FREE 00:05:00 Five second test firstusability test FREE 00:02:00 06. Assignment 00:03:00 What is Agile UX FREE 00:06:00 Principles & Concepts of User Experience, Usability and Interaction Design Affordance And Signfiers 00:06:00 Affordance And Signifiers-examples-fix-video 00:06:00 Afforadances explained headshot 00:05:00 Natural Mapping with examples FREE 00:09:00 Mentalmodels conceptual models 00:06:00 Working Memory 00:05:00 Working Memory Example 00:07:00 06. Recognition And Recall 00:04:00 Recognition examples 00:07:00 User Expectations 00:04:00 User Expectations examples FREE 00:08:00 User expectation headshot FREE 00:02:00 Peripheral Vision 00:05:00 Peripheral Vision examples 00:07:00 Context of Use 00:05:00 Context of use headshot FREE 00:02:00 Why-stakeholders are important 00:04:00 Information Architecture 00:05:00 Information Architecture Examples 00:11:00 Human Behavior Patterns, Decision making, scanning patterns and Change Blindness Humans Lazy Behavior decision Paralsis And Scanning FREE 00:05:00 Human Decisions-Old And New Brain 00:03:00 Humans Hate Change FREE 00:03:00 Our Goals And Change Blindness 00:03:00 Human behavior decision Paralysis hate change Examples FREE 00:08:00 F-z Patterns Cart Abondomnment, Form Field Conversions 00:07:00 Designing for Humans - How to design better products for humans Discoverability 00:06:00 Discover assignment 00:01:00 Learability 00:04:00 Feedback-4.MP4 00:03:00 Feedback Within Context Walmart FREE 00:03:00 Feedback examples 00:08:00 Constraints With Examples 00:06:00 Consistancy With Examples.mp4 00:06:00 Slips And Mistakes With Examples 00:04:00 Designing For Errors With Examples 00:04:00 User In Control with Examples 00:05:00 Grouping And chunking with Examples FREE 00:04:00 Humans Have Limits 00:07:00 How Developers can improve User Experience? Using desgin patters dont reinvent the wheel 00:05:00 Dont let users think do heavy calculation yourself FREE 00:08:00 Speed and Delays 00:06:00 Smart Defaults FREE 00:06:00 Guiding And Training Users 00:04:00 Barriers To Entry 00:05:00 Natural Language with Examples 00:08:00 Natural Language Forms 00:03:00 Google Analytics 00:05:00 Notification 00:07:00 Anticipatory Desgin 00:04:00
Do you want to master the skills of creating a successful marketing plan? If yes, then enrol now and learn how to develop and manage an effective marketing plan. Description: Everybody knows you require a strategy for the business, yet many business visionaries don't understand an advertising plan is similarly as indispensable. Not at all like a strategy for the business, a promoting strategy concentrates on winning and keeping clients; it's vital and incorporates numbers, facts and targets. The course will start with an overview of the significance of content promoting, another way to deal with showcasing on the web that will help you to wind up noticeably four times more successful than alternative approaches. We will walk you through the world of internet marketing and late changes on the web. You will learn how to create a vision and draw in the right audience for success in any endeavour the end of this course; you will be given all that you need to build up an effective marketing plan to enable you to stay aware of the greatest of organisations in your field. Who is the course for? Entrepreneurs. Small Business Owners. Marketing Managers. Product Managers. Social Media Managers. Individuals who are looking for knowledge and insights into marketing today. Individuals looking forward to starting a business. Entry Requirement: This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Assessment: At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful. Before sitting for your final exam you will have the opportunity to test your proficiency with a mock exam. Certification: After you have successfully passed the test, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hard copy at a cost of £39 or in PDF format at a cost of £24. PDF certificate's turnaround time is 24 hours and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognised accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path: How to Create a Successful Marketing Plan would be beneficial for the following careers: Content marketer. Marketing manager. Business plan writer. Industry researcher. Retail sales advisor. Business coach. Module-01 Introduction 00:15:00 About Successful Marketing Plan 00:30:00 Review the Business Plan 01:00:00 Why Do You Do Comparative Studies? 00:15:00 Research Methods For Business 00:30:00 Identify Your Business Plan 00:30:00 Module-02 How To Evaluate Market Demand For Your Product? 01:00:00 Consumer Trends In Business 00:30:00 Retail & Distribution Trends 00:30:00 Marketing and Pricing 00:15:00 Analysing Your Competition 01:00:00 Set Sales Objectives 00:30:00 Module-03 Defining Your Market 00:30:00 Positioning Your Product 01:00:00 Building A Marketing Strategy 01:00:00 The Importance of Brand Naming and Packaging 00:15:00 How To Create And Implement Successfully Business Plan 00:15:00 Evaluation Your Business Plan 00:30:00 Certificate and Transcript Order Your Certificates and Transcripts 00:00:00
Maintain the commitments and quality of your work by managing your product properly. Your products define your dedication and hard work before the whole world. Learn the steps of production and how to manage the production quality and procedures from the Product Management course. This course will teach you the step by step process of production and product management. You will learn the skills and knowledge you need to work in the production sector from this course. This Product Management course features easy-to-digest modules that break down each topic and ensure all our students receive an unparalleled and thorough learning experience. Our Product Management Course lessons were prepared by experts and feature interactive activities. You'll learn how you can use various devices effectively from industry experts. This Product Management Course has been divided into understandable and manageable sections to help you grasp each concept- from the basic to advanced course components. Learn from industry experts today and enhance your skills and knowledge in no time. This Product Management course will increase your possibility to get your desired job and boost your personal growth. In the Product Management course, we guarantee that you will gain relevant skills and acquire tremendous knowledge on the subject. After completing the Product Management course, the certificate you'll achieve will help you land the job you want in a related field. Enjoy a pleasant and professional 100% online learning experience. Enrol in our Product Management course today and take control of your career! Please note: This course will only provide you with the theoretical knowledge to excel in this field. This Product Management course doesn't entitle you to practise as a professional in this specific field. Learning Objectives Learn the principles of product management Understand the types of products and how to monitor their production Identify the demand of the consumers Learn about the pricing and packaging methods Grasp the skills to handle emergencies Be able to understand the importance of product management Know about the shipment procedures and significant dealings Who is this Course for? The Product Management course is ideal for aspiring individuals who wish to enhance their professional skills and train for the job they want! Also, this course is highly beneficial for people who want to have some in-depth knowledge on this topic and keep up to date with the latest information. So, you can enrol in this course if you are: Product Managers Product Designers Marketing Executives Production Engineers Managing Directors Manufacturers Study the Product Management course today and enhance your professional skillset from the comfort of your home! Entry Requirement Anyone interested in learning more about this subject should take this Product Management course. This course will help you grasp the basic concepts as well as develop a thorough understanding of the subject. The course is open to students from any academic background, as there is no prerequisites to enrol on this course. The course materials are accessible from an internet enabled device at anytime of the day. CPD Certificate from Course Gate At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £4.99 and the hard copy for £9.99. Also, you can order both PDF and hardcopy certificates for £12.99. Career path The Product Management will help you to enhance your knowledge and skill in this sector. After accomplishing this course, you will enrich and improve yourself and brighten up your career in the relevant job market. Course Curriculum Module 01: Introduction to Product Management Introduction to Product Management 00:19:00 Module 02: Product Classification Product Classification 00:28:00 Module 03: Developing the Product Plan Developing the Product Plan 00:24:00 Module 04: New Product Development New Product Development 00:24:00 Module 05: Levels of a Product and Product Life Cycle Levels of a Product and Product Life Cycle 00:19:00 Module 06: Product Pricing Strategy Product Pricing Strategy 00:25:00 Module 07: Product and Brand Portfolio Analysis Product and Brand Portfolio Analysis 00:30:00 Module 08: Channels Management Channels Management 00:27:00 Module 09: Basics of Marketing for Products Basics of Marketing for Products 00:23:00 Module 10: Financial Analysis for Product Management Financial Analysis for Product Management 00:27:00 Assignment Assignment - Product Management 00:00:00 Certificate and Transcript Order Your Certificates or Transcripts 00:00:00
Overview Uplift Your Career & Skill Up to Your Dream Job - Learning Simplified From Home! Kickstart your career & boost your employability by helping you discover your skills, talents and interests with our special Blockchain Project Management Training Course. You'll create a pathway to your ideal job as this course is designed to uplift your career in the relevant industry. It provides professional training that employers are looking for in today's workplaces. The Blockchain Project Management Training Course is one of the most prestigious training offered at StudyHub and is highly valued by employers for good reason. This Blockchain Project Management Training Course has been designed by industry experts to provide our learners with the best learning experience possible to increase their understanding of their chosen field. This Blockchain Project Management Training Course, like every one of Study Hub's courses, is meticulously developed and well researched. Every one of the topics is divided into elementary modules, allowing our students to grasp each lesson quickly. At StudyHub, we don't just offer courses; we also provide a valuable teaching process. When you buy a course from StudyHub, you get unlimited Lifetime access with 24/7 dedicated tutor support. Why buy this Blockchain Project Management Training? Unlimited access to the course for forever Digital Certificate, Transcript, student ID all included in the price Absolutely no hidden fees Directly receive CPD accredited qualifications after course completion Receive one to one assistance on every weekday from professionals Immediately receive the PDF certificate after passing Receive the original copies of your certificate and transcript on the next working day Easily learn the skills and knowledge from the comfort of your home Certification After studying the course materials of the Blockchain Project Management Training there will be a written assignment test which you can take either during or at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £5.99. Original Hard Copy certificates need to be ordered at an additional cost of £9.60. Who is this course for? This Blockchain Project Management Training course is ideal for Students Recent graduates Job Seekers Anyone interested in this topic People already working in the relevant fields and want to polish their knowledge and skill. Prerequisites This Blockchain Project Management Training does not require you to have any prior qualifications or experience. You can just enrol and start learning.This Blockchain Project Management Training was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Career path As this course comes with multiple courses included as bonus, you will be able to pursue multiple occupations. This Blockchain Project Management Training is a great way for you to gain multiple skills from the comfort of your home. Course Curriculum Introduction Welcome 00:04:00 What is Web1 & Web2 ? 00:03:00 What is Web3 ? 00:03:00 What is Blockchain ? 00:02:00 Web2 Products vs Web3 Products 00:05:00 Project / Product Management in Web Introduction to Project Management in Web3 00:03:00 Who is a Web3 PM ? 00:04:00 Web2 vs Web3 Project / Product Managers 00:13:00 Why PMs are a must in Web3 ? 00:03:00 How is Project Management Different in Web3 ? 00:02:00 Tasks of a Blockchain Project Manager in Web3 00:08:00 Why you should apply for a PM Role in Web3 ? 00:05:00 Important Things to Remember about being a Web3 PM Expectations from a PM in Web3 00:02:00 Technical expectations from a PM in Web3 00:02:00 PMs & the Phases of a Web3 Product 00:04:00 Tips to be a Successful Web3 PM 00:01:00 Truths about a Web3 PM 00:11:00 Getting a Job in Web3 How to Become a Blockchain PM 00:09:00 Technical Skills needed 00:13:00 Soft Skills needed 00:07:00 End Notes Pros and Cons of being a Web3 PM 00:04:00 Congratulations on Course Completion 00:01:00
In this Advanced Diploma in User Experience UI/UX Design course, you will learn everything you need to know to become an expert UI/UX designer. We will start by teaching you the basics of UX and UI design and then move on to more advanced topics like wireframing prototyping, and usability testing. We will also teach you how to use Adobe XD, a powerful design tool professionals use worldwide. UI/UX design is the process of creating products that are user-centred. It is all about understanding user demands and building goods to fulfil those goals. This User Experience Design course will begin with an overview of the web industry, with an emphasis on essential concepts and trends. You will then learn about the fundamentals of graphic design, understanding the principles and techniques that underpin visually appealing designs. You will explore the exciting world of UX design with a solid foundation, concentrating on building user-centred experiences that meet users' requirements and aspirations. The course will also teach you how to integrate your UX design thoughts into aesthetically appealing user interfaces. To bring your ideas to life, you will use Adobe XD, a sophisticated design tool. You will find optimisation tactics along the way to improve the performance and usability of your designs. Furthermore, this course offers useful insights on how to begin a career in UI/UX design, as well as resources and support to help you excel in the sector. Practical assignments will allow you to put your newly learned abilities to use and receive feedback, ensuring that you obtain experience throughout your learning journey. Join us in the User Experience Design from A-Z: Adobe XD UI/UX Design course to realise your full potential as a UI/UX designer. Begin by developing memorable and user-friendly digital experiences that engage users and create a lasting impression. Enrol now and start your path to a successful career in UI/UX design! Learning Outcomes: Upon completion of the User Experience Design course, you will be able to: Understand the main concepts and trends in the web industry. Apply the principles of graphic design to create visually appealing designs. Properly design user-centred experiences that meet users' needs and goals. Translate UX design concepts into visually engaging user interfaces. Utilise Adobe XD to bring your designs to life with interactive prototypes. Optimise designs for improved performance and usability. Gain valuable insights and resources for starting a career in UX/UI design. Who is this course for? This User Experience Design course is ideal for: Beginners interested in entering the UX/UI design field. Graphic designers looking to expand their skill set into UX/UI design. Web designers seeking to enhance their understanding of user experience. Product managers and developers aiming to collaborate effectively with designers. Individuals passionate about creating intuitive and impactful digital experiences. Career Path Our course will prepare you for a range of careers, including: Junior UX/UI Designer: £25,000 - £40,000 per year. UX/UI Designer: £35,000 - £70,000 per year. Senior UX/UI Designer: £50,000 - £100,000 per year. UX/UI Design Lead: £80,000 - £90,000 per year. UX/UI Design Manager: £95,000 - £120,000 per year. UX/UI Design Director: £120,000+ per year. Certification After studying the course materials of the Advanced Diploma in User Experience UI/UX Design there will be a written assignment test which you can take either during or at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £5.99. Original Hard Copy certificates need to be ordered at an additional cost of £9.60. Prerequisites This Advanced Diploma in User Experience UI/UX Design does not require you to have any prior qualifications or experience. You can just enrol and start learning.This Advanced Diploma in User Experience UI/UX Design was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Course Curriculum UX/UI Course Introduction Learn UX/UI Course Overview 00:05:00 Section Overview 00:04:00 UX vs UI 00:04:00 UX/UI Designer Marketplace 00:05:00 Overview of UX Roles 00:06:00 Introduction To The Web Industry Web Industry Section Overview 00:03:00 The Phases of Web Development 00:13:00 Designer Responsibilities (working in a team) 00:09:00 Roles & Descriptions (working in a team) 00:05:00 Agile Approach To Project Management 00:12:00 Scrum - Flexible Framework 00:06:00 Project Management Apps 00:13:00 XD Lesson - Introduction 00:13:00 Foundations of Graphic Design Graphic Design Section Overview 00:02:00 The Psychology of Color 00:13:00 Color Wheel & Color Schemes 00:06:00 Working with Fonts 00:10:00 Working With Icons 00:04:00 XD Lesson - Tools, Object Manipulation and Components 00:13:00 XD Lesson - Font Styles and Artboard Settings 00:07:00 Graphic Design Software Tools 00:03:00 Adobe XD lesson 4 - Icons & Vector Graphics 00:14:00 UX Design (User Experience Design) UX Design Section Overview 00:04:00 What is User Experience Design? (UX) 00:09:00 UX Design Process 00:03:00 The UX Analysis Process 00:08:00 Working with User Profiles 00:03:00 Understanding User Pain Points 00:03:00 XD Lesson 5 Class Project: Сompetitive Analysis 00:10:00 Developing a Persona Part 1 00:05:00 Developing a Persona Part 2 00:05:00 Customer Journey 00:04:00 Customer Journey vs Sales Funnel 00:04:00 3 Phases of a Sales Funnel 00:07:00 4 Stages of a Sales Funnel 00:06:00 Macro/Micro Conversions 00:05:00 Stages of Market Sophistication 00:06:00 Lead Generation Funnel 00:06:00 Digital Product Sales Funnel 00:05:00 7 Principles of Influence 00:12:00 Age Based Influence Triggers 00:06:00 Gender Influence Triggers 00:06:00 Interest Based Marketing 00:04:00 Understanding User Flow 00:08:00 XD Lesson 6 Class Project: Userflow - Your first UX deliverable 00:07:00 Working with Story Boards 00:05:00 XD Lesson 7 Class Project: Crafting a Story board 00:09:00 Working with Moodboards 00:04:00 XD Lesson 8 Class Project: Creating Moodboard 00:11:00 Sitemap & Information Architecture 00:07:00 XD Lesson - Class Project: App Architecture 00:09:00 Low and Hi Fidelity Wireframes 00:03:00 XD Lesson - Class Project: Login Screen Wireframe Using Material Design 00:08:00 Working with Prototypes 00:04:00 XD Lesson - Class Project: Home Screen Wireframe and Linking 00:07:00 XD Lesson - Class Project: Adding Interaction to Wireframes 00:10:00 Testing and Evaluating 00:11:00 UX Deliverables 00:03:00 UX Design Conclusion 00:01:00 UI Design (User Interface Design) UI Design Section Overview 00:03:00 UI Design Overview 00:03:00 Types of Interfaces 00:10:00 Landing Pages Overview 00:10:00 XD Lesson - Using Grids in XD 00:08:00 XD Lesson - Single Card design 00:13:00 UI Controls 00:07:00 UI Navigational Components 00:12:00 Header Design Overview 00:07:00 XD Lesson - Mobile & Desktop: Header Design 00:10:00 XD Lesson - Mobile & Desktop: Dropdown Design 00:06:00 Common Layouts Overview 00:08:00 XD Lesson - Common Layouts 00:07:00 Mobile & Desktop Footer Design Overview 00:07:00 XD Lesson - Mobile & Desktop: Footer Design 00:06:00 Mobile & Desktop Button Design Overview 00:05:00 XD Lesson - Mobile & Desktop: Button Design 00:10:00 XD Lesson - Mobile & Desktop: Input Design 00:07:00 Mobile & Desktop Filter Search Bar Design Overview 00:06:00 Adobe XD Lesson - Mobile & Desktop: Filter Design 00:07:00 Adobe XD Lesson - Mobile & Desktop: Search Design 00:03:00 UI Kit Overview 00:05:00 Adobe XD Lesson - Desktop and Mobile: UI Kit 00:06:00 Microinteractions Overview 00:05:00 Adobe XD lesson - Microinteractions 00:07:00 Optimization Optimization Section Overview 00:02:00 Feedback Review & Getting Referrals 00:04:00 'Above the Fold' Rule 00:04:00 Adobe XD lesson - Designing a Powerful Above the Fold 00:08:00 Using Analytics For Optimization 00:05:00 Heat Maps & Element Placements 00:04:00 Crafting A Usability Report Overview 00:08:00 Adobe XD lesson - Crafting Reports in XD 00:20:00 Starting a Career in UX/UI Design Careers in UX/UI Section Overview 00:06:00 Your Daily Productivity Hub 00:14:00 How To Start Freelancing 00:08:00 Client Consulting 00:04:00 Building a Brand 00:10:00 Personal Branding 00:06:00 The Importance of Having a Website 00:08:00 Creating a Logo 00:05:00 Step by Step Website Setup 00:17:00 UI Templates 00:06:00 Logo Templates 00:04:00 Creating a Business Email 00:06:00 Networking Do's and Don'ts 00:04:00 Top Freelance Websites 00:10:00 UX/UI Project Scope Questions 00:10:00 Laser Focus & Productivity Tools 00:06:00 The Places to Find UX Jobs 00:05:00 Resources Resources - Advanced Diploma in User Experience UI/UX Design 00:00:00 Assignment Assignment - Advanced Diploma in User Experience UI/UX Design 00:00:00
About Course Unlock key insights with our comprehensive guide to market research - propel your business towards unprecedented growth Our immersive online course on Market Research provides a comprehensive exploration into the intricate art and science of understanding consumer behaviour, trends, and market dynamics. Do you want to grow your business and take it to new heights? Achieving sustainable growth requires a deep understanding of your target audience and a keen awareness of industry trends. This marketing course equips you with the knowledge and skills required to understand your target customers and their needs. We start with a brief history and definition of 'market research' before we lay out the six steps of the market research process. This course examines the classifications of market research and explains how to identify research problems to set up the market research process. We show you how to develop and design a market research approach. We also trace the relationship between market problems and research design by distinguishing between exploratory, descriptive and causal research. The course goes over data analysis techniques and discusses how to deliver effective presentations of research findings to facilitate analysis and discussion. We cover qualitative and quantitative market research methods and provide examples to help you with questionnaire design with examples of open- and closed-end questions. We demonstrate data analysis techniques to help you leverage your research findings to make better business decisions. Finally, the course explains how to communicate research results while adhering to market research ethics. This course has no prerequisites and suits anyone interested in business and marketing. It is particularly useful for small business owners, entrepreneurs and marketers and helps you to create focused marketing campaigns that connect with your audience to boost customer engagement, brand loyalty and business success. Sign up to learn how to conduct market research that lets you understand consumer behaviour, spot gaps in the market and grow your business. Whether you're a budding marketer, a business owner, or a student of the commerce field, this course offers a comprehensive and practical guide to mastering market research. Enroll now to gain the knowledge and skills that can help shape business strategies, influence product development, and drive business success. What Will You Learn? Discuss the importance of market research in supporting marketing decision-making Identify the factors that influence the decision to conduct market research Outline the key components of a market research proposal Discuss the significance of problem identification in marketing research Analyse the key characteristics and advantages of qualitative research Recognise the factors that affect the sample size and accuracy in quantitative research Identify the key components and goals of a questionnaire Explain the importance of data validation and quality control Summarise the significance of the report and presentation as key components of marketing research Discuss the ethical principles of research methodology and the importance of integrity in market research Course Content Introduction to Market Research Introduction to Market Research The Market Research Process The Market Research Process Market Research Design Market Research Design Defining the Problem & Developing Research Approach Defining the Problem & Developing Research Approach Qualitative Market Research Qualitative Market Research Quantitative Market Research Quantitative Market Research Questionnaire Design Questionnaire Design Data Analysis Data Analysis Communicating Research Results Communicating Research Results Research Ethics Research Ethics Conclusion Conclusion A course by Xpert Learning Audience Marketers Current and aspiring product managers Business executives Consultants Entrepreneurs
ð Unlock the Power of Pricing Excellence with 'Mastering Strategic Pricing for Sustainable Profits - Module 1: Core Principles' ð Are you ready to revolutionize your business and catapult your profits to new heights? Welcome to Module 1 of our comprehensive online course, where we dive deep into the fundamental strategies that will transform the way you approach pricing - the cornerstone of sustainable profitability! ð Module 1: Pricing Strategy and Your Margins In this module, we unveil the secrets behind setting the right price to maximize your margins. Discover how to analyze your costs effectively, identify pricing sweet spots, and ensure that every sale contributes not only to revenue but to sustained profitability. We guide you through practical exercises and real-world examples to master the art of pricing that aligns with your financial goals. ð Module 2: Pricing Strategy and Your Competitors Understanding your market is key to staying ahead, and Module 2 is your roadmap to gaining a competitive edge. Learn how to conduct a comprehensive competitor analysis, leverage pricing intelligence, and strategically position your products or services. Uncover the tactics that successful businesses use to not just keep up but lead the market, all while maintaining healthy profit margins. ð What You'll Gain: Expertise in Core Pricing Principles: Equip yourself with the essential knowledge to establish a robust pricing foundation for sustainable business growth. Strategic Margin Management: Learn how to set prices that optimize your profit margins without compromising the value you provide. Competitor Insights: Gain the skills to analyze competitors effectively and position your offerings strategically in the market. Real-World Application: Practical exercises and case studies ensure you can immediately apply what you learn to your business. ð¡ Who Should Enroll: Entrepreneurs and Business Owners Marketing and Sales Professionals Product Managers and Strategists Anyone looking to enhance their business profitability through strategic pricing ð Don't miss out on this opportunity to revolutionize your approach to pricing and pave the way for sustainable profits! Enroll in Module 1 today and take the first step towards mastering the art of strategic pricing. ð [Enroll Now] [Link to Enrollment Page] ð Elevate your pricing strategy, elevate your profits - it's time to thrive in the world of strategic pricing! ð Course Curriculum Module 1- Pricing Strategy and Your Margins Common Pricing Strategy Mistakes 00:00 5 Key Steps to Pricing Strategy 00:00 Researching Your Market 00:00 Case Study Researching the Competition 00:00 Module 2- Pricing Strategy and Your Competitors Know Your Margins 00:00 Average Industry Margins 00:00