The Product Management course offers a comprehensive exploration of the principles and strategies involved in effectively managing products throughout their lifecycle. Covering topics like product classification, development planning, new product creation, life cycle management, pricing strategies, branding, channels management, and marketing fundamentals, participants will gain a thorough understanding of successful product management practices. Additionally, the course includes financial analysis techniques tailored for product management contexts.
Learning Outcomes:
Grasp the foundational concepts of product management.
Classify products based on various criteria.
Develop comprehensive product plans.
Understand the stages of new product development.
Analyze product levels and their life cycle stages.
Formulate effective product pricing strategies.
Manage product and brand portfolios strategically.
Explore channel management for product distribution.
Why buy this Product Management?
Unlimited access to the course for forever
Digital Certificate, Transcript, student ID all included in the price
Absolutely no hidden fees
Directly receive CPD accredited qualifications after course completion
Receive one to one assistance on every weekday from professionals
Immediately receive the PDF certificate after passing
Receive the original copies of your certificate and transcript on the next working day
Easily learn the skills and knowledge from the comfort of your home
Certification
After studying the course materials of the Product Management you will be able to take the MCQ test that will assess your knowledge. After successfully passing the test you will be able to claim the pdf certificate for £5.99. Original Hard Copy certificates need to be ordered at an additional cost of £9.60.
Who is this course for?
This Product Management course is ideal for
Aspiring product managers aiming to build a strong foundation.
Current product managers seeking to enhance their skills and knowledge.
Professionals transitioning into product management roles.
Individuals interested in understanding the holistic product lifecycle.
Prerequisites
This Product Management was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection.
Career path
Product Manager - Average Salary: £40,000 - £60,000 per year.
Senior Product Manager - Average Salary: £50,000 - £80,000 per year.
Director of Product Management - Average Salary: £80,000 - £120,000 per year.
Head of Product - Average Salary: £60,000 - £100,000 per year.
Chief Product Officer - Average Salary: £100,000+ per year.
Course Curriculum
Module 01: Introduction to Product Management
Introduction to Product Management 00:19:00
Module 02: Product Classification
Product Classification 00:28:00
Module 03: Developing the Product Plan
Developing the Product Plan 00:24:00
Module 04: New Product Development
New Product Development 00:24:00
Module 05: Levels of a Product and Product Life Cycle
Levels of a Product and Product Life Cycle 00:19:00
Module 06: Product Pricing Strategy
Product Pricing Strategy 00:25:00
Module 07: Product and Brand Portfolio Analysis
Product and Brand Portfolio Analysis 00:30:00
Module 08: Channels Management
Channels Management 00:27:00
Module 09: Basics of Marketing for Products
Basics of Marketing for Products 00:23:00
Module 10: Financial Analysis for Product Management
Financial Analysis for Product Management 00:27:00
Assignment
Assignment - Product Management 00:00:00