Generating new leads and new business can be both time-consuming and frustrating. It's not easy - it takes skill, careful preparation and the creation of effective models and methods, even perhaps using formal approaches and scripts. Once generated, a new lead or enquiry must also be carefully managed to maximise the potential revenue it can generate. But it's crucial to get it right. If your company can afford not to worry about getting new business - congratulations! If your company is completely confident that it is performing at peak potential in generating new leads - again, congratulations! But if your company is working in the real world, couldn't your team do with some help, to become even just that little bit more effective, to make the process just that little less painful? This highly practical, intensive workshop gives sales teams the proven strategies and tactics they need to build a sustainable new business pipeline. This course will help participants: Develop a clear and consistent process for new business development and lead-generation Master the secret of effective new business development and lead-generation - 'only sell the appointment or next stage of the sales process, not your product or service' Set and achieve the right level of new business development and lead-generation activity to achieve your personal and organisational sales goals Apply the key principles of effective prospecting and pipeline management using a proven toolkit and approach Overcome the most common 'put-offs' when conducting telephone or face-to-face business-development and lead-generation activities Develop an engaging telephone voice and manner - and a 'networking personality' Qualify potential opportunities with more accuracy on a consistent basis Prioritise opportunities and manage their time when sourcing new business Discover online sources of leads, contacts and referrals Overcome psychological blocks to cold or warm calling - theirs and the client's Identify potential prospects - and decision-makers and influencers within target prospects - with greater accuracy Make outbound sales or appointment calls with improved confidence, control and results Improve the conversion of calls to appointments by using more effective questions and sales messages Get past gatekeepers and assistants more effectively Make the most of your CRM software and systems 1 Online marketing - what works! Workshop overview and learning objectives Choosing your social media channels LinkedIn for sales and marketing Designing and implementing an effective new business email campaign online Creating a lead-generation strategy online - with case studies Avoiding common mistakes in social media marketing Case study: 'Best practice in social media sales and marketing' Using blogs and video-based marketing (eg, YouTube) New trends and how to keep your finger on the 'social media' pulse Twenty essential websites and online marketing tools 2 Making appointments by telephone Planning the call, telephone techniques, integrating with email and online marketing Developing a clear and consistent process to appointment-making Setting and achieving the right level of telephone activity to achieve your appointment goals Applying the key principles of effective prospecting and pipeline management generation, using a proven toolkit and approach Overcoming the most common 'put-offs' to seeing or engaging with you Overcoming psychological blocks to cold or warm calling - yours and the client's Identifying potential prospects - and decision-makers and influencers within target prospects - with greater accuracy Making outbound sales or appointment calls with improved confidence, control and results Improving conversion of calls to appointments by using more effective questions and sales messages The five keys to developing an engaging telephone voice and approaching manner 3 Power networking Strategies for networking and B2B referral-based marketing The importance, and different types, of networking How to work a room - preparation and strategy Communication dynamics in networking - the power of the listening networker Assumptions when networking Business networking etiquette Making connections, asking for cards, contact details and referrals, gaining follow-up commitments Building relationships - follow-up and follow-through 4 Developing new leads Strategies for first-time sales calls Gaining rapport and opening first-time and new business sales calls effectively Advanced consultative selling - questioning techniques to quickly and efficiently uncover opportunities, need areas and preferences Presenting your solution to a new or first-time customer - creating an enthusiastic and compelling personalised and persuasive summary of your proposal Value message - differentiate your solutions clearly and accurately, with tailored value statements Presenting the right initial USPs, features and benefits and making them relevant and real to the customer Smart ways to position price, emphasise value and be a strong player without being the cheapest or leading on price Learn and use advanced techniques to determine customer needs, value and decision-making criteria in depth on a first-time call 5 Organised persistence - CRM and prospect-tracking Organised persistence - sales tracking, following up on 'sleeping' customers, gaining referrals, time and territory management Maintaining a good database for maximising new business ROI Developing a contact strategy with different types and levels of contact Analysing your contact base using state-of-the-art software and tools Making the most of your CRM systems and solutions Understanding that your attitude makes a difference when sourcing new business Setting SMART objectives for new business development and lead-generation Practical exercise - setting personal development and business goals Time management tips to improve daily productivity New business pipeline management strategies for peak sales performance 6 Workshop summary and close Practical exercise - developing your new business action plan Review and feedback
Duration 5 Days 30 CPD hours This course is intended for NULL Overview Topics include: basic file manipulation; basic and advanced filesystem features; I/O redirection and pipes; text manipulation and regular expressions; managing jobs and processes; vi, the standard Unix editor; automating tasks with shell scripts; managing software; secure remote administration; and more. The GL120 is a challenging course that focuses on the fundamental tools and concepts of Linux and Unix. Students gain proficiency using the command line. Beginners develop a solid foundation in Unix, while advanced users discover patterns and fill in gaps in their knowledge. Like all Guru Labs courses, the course material is designed to provide extensive hands-on experience. The GL120 is a challenging course that focuses on the fundamental tools and concepts of Linux and Unix. Students gain proficiency using the command line. Beginners develop a solid foundation in Unix, while advanced users discover patterns and fill in gaps
Duration 2 Days 12 CPD hours This course is intended for This in an Introductory and beyond level course is geared for experienced Java developers seeking to be proficient in Apache Kafka. Attendees should be experienced developers who are comfortable with Java, and have reasonable experience working with databases. Overview Working in a hands-on learning environment, students will explore Overview of Streaming technologies Kafka concepts and architecture Programming using Kafka API Kafka Streams Monitoring Kafka Tuning / Troubleshooting Kafka Apache Kafka is a real-time data pipeline processor. It high-scalability, fault tolerance, execution speed, and fluid integrations are some of the key hallmarks that make it an integral part of many Enterprise Data architectures. In this lab intensive two day course, students will learn how to use Kafka to build streaming solutions. Introduction to Streaming Systems Fast data Streaming architecture Lambda architecture Message queues Streaming processors Introduction to Kafka Architecture Comparing Kafka with other queue systems (JMS / MQ) Kaka concepts : Messages, Topics, Partitions, Brokers, Producers, commit logs Kafka & Zookeeper Producing messages Consuming messages (Consumers, Consumer Groups) Message retention Scaling Kafka Programming With Kafka Configuration parameters Producer API (Sending messages to Kafka) Consumer API (consuming messages from Kafka) Commits , Offsets, Seeking Schema with Avro Kafka Streams Streams overview and architecture Streams use cases and comparison with other platforms Learning Kafka Streaming concepts (KStream, KTable, KStore) KStreaming operations (transformations, filters, joins, aggregations) Administering Kafka Hardware / Software requirements Deploying Kafka Configuration of brokers / topics / partitions / producers / consumers Security: How secure Kafka cluster, and secure client communications (SASL, Kerberos) Monitoring : monitoring tools Capacity Planning : estimating usage and demand Trouble shooting : failure scenarios and recovery Monitoring and Instrumenting Kafka Monitoring Kafka Instrumenting with Metrics library Instrument Kafka applications and monitor their performance
Duration 5 Days 30 CPD hours This course is intended for Software Engineers and DevOps professionals working in an Enterprise developing mission critical line of business applications. Overview By the end of this course, students will be able to: Assess the advantages of a containerized software development & deployment Use Docker engine features necessary for running containerized applications Utilize Swarm and Kubernetes orchestrators to deploy, maintain, and scale a distributed application Describe the essential patterns used in a highly distributed EE application Understand how to configure EE applications for different environments without code changes Produce and containerize scalable, accessible, and fault-tolerant EE applications Apply different debugging and testing techniques to containerized EE applications The Docker Fundamentals + Enterprise Operations Bundle includes the full Docker for Enterprise Operations course as well as the prerequisite Docker Fundamentals course run back to back in a single intensive training experience. The Docker Fundamentals training course features the foundational concepts and practices of containerization on a single Docker node. The course offers learners the opportunity to assimilate basic container orchestration and how to scale Docker across multiple nodes in a simple swarm cluster. This course provides essential foundational knowledge for subsequent Docker courses. As the follow-on to the Docker Fundamentals course, Docker for Enterprise Operations is a role-based course is designed for Docker Operations teams to accelerate their Docker journey in the enterprise. The course covers in-depth core advanced features of Docker EE and best practices to apply these features at scale with enterprise workloads. Platform Availability: Linux, Windows (Fundamentals Only). Introducing Docker Containerization Fundamentals Creating Images Docker Volumes Docker Networking Basics Introduction to Docker Compose Introduction to Swarm Mode Introduction to Kubernetes Secrets Fundamentals Signature Assignment Distributed Application Architecture Sample Application Edit and Continue Debugging Docker Compose Testing Service Discovery Defensive Programming Logging and Error Handling Health Checks Secrets Configuration Management Development Pipeline Overview Universal Control Plane Docker Trusted Registry Repository Automation Build Server
Duration 2 Days 12 CPD hours This course is intended for System administrators System engineers Overview By the end of the course, you should be able to meet the following objectives: List the use cases for vRealize Suite Lifecycle Manager Describe the architecture of vRealize Suite Lifecycle Manager Deploy and configure vRealize Suite Lifecycle Manager Create, manage, and scale vRealize Suite Lifecycle Manager environments Add VMware vRealize Suite products to vRealize Suite Lifecycle Manager Manage vRealize Suite products with vRealize Suite Lifecycle Manager Use vRealize Suite Lifecycle Manager to perform content lifecycle management Troubleshoot day-to-day operations of vRealize Suite Lifecycle Manager This two-day course features hands-on training that focuses on installing, configuring, and managing VMware vRealize© Suite Lifecycle Manager?, which includes products such as VMware vRealize© Operations?, VMware vRealize© Log Insight?, and VMware vRealize© Automation?. This course prepares you to administer a vRealize infrastructure for an organization. Course Introduction Introductions and course logistics Course objectives Introduction to Lifecycle Manager Describe the use cases for Lifecycle Manager List the features of Lifecycle Manager List system requirements for Lifecycle Manager Use vRealize Easy Installer to deploy Lifecycle Manager Verify that a Lifecycle Manager deployment is successful Lifecycle Manager Configuration Create SSL certificates for vRealize Suite product instances Import custom SSL certificates Add Lifecycle Manager infrastructure elements Create a Lifecycle Manager private cloud environment Add vRealize Suite product Installation media Adding vRealize Suite Applications Deploy a new vRealize Suite product Manage a vRealize Suite product using Lifecycle Manager Add an existing vRealize Suite product to an environment Day 2 Operations Perform On-going Management Tasks Monitor environment health Ensure product configuration compliance Scale-out VMware Identity Manager? Replace an existing certificate with a new one Manage SDDC content Perform source control Describe content pipelines Describe check-in and multi check-in feature Use content from Marketplace Lifecycle Manager Migration List the migration options available for Lifecycle Manager Migrate Lifecycle Manager using vRealize Easy Installer Troubleshooting Lifecycle Manager Access log files in Lifecycle Manager Configure the vRealize Log Insight Agent Use tools and log data to troubleshoot common problems
Duration 3 Days 18 CPD hours This course is intended for In order to be successful in this class, incoming attendees are required to have current, hands-on experience in developing basic web applications, and be versed in HTML5, CSS3 and JavaScript. This is an introductory level Angular development course but an intermediate level web development class, designed for experienced web developers that need to further extend their skills in web development Overview Working within in an engaging, hands-on learning environment, guided by our expert team, attendees will learn to: What Angular is and why should you use it How Angular reduces the amount of code that you must write to add rich functionality to both existing and new web pages What TypeScript is, why it is useful, and how to use it with Angular How to facilitate development and deployment using Angular CLI How to work with the various aspects of the Angular architecture to implement clean, responsive web interfaces How Routers can support navigation within a Single Page Application What the best practices are for using Angular so that it works unobtrusively and performs well How to use Angular with HTTP to support JSON, REST, and other services Best practices for Angular so that it works unobtrusively and performs well Angular is one of the most popular JavaScript frameworks for creating web and native mobile applications. This introductory course thoroughly explores the latest Angular features and advances, demonstrating how to solve the traditional challenges of JavaScript web application development. You will build custom components, using application routes, form validation, and unit-testing and delve into component-driven development with Angular components. Angular Overview Overview of Angular Architecture Getting Started with Angular Getting Started with TypeScript Bootstrapping with Angular CLI Angular Project Structure Unit Testing with Angular Testing and Angular Working with Angular Components and Events Third Party Libraries Dynamic Views Pipes Angular Forms Forms and the Forms API Single Page Applications and Routes Single Page Applications Services and Dependency Injection Modules Using RESTful Services Overview of REST Angular and REST Angular Best Practices Angular Style Guide What is New in Angular 9 Additional Topics (Time Permitting) Lesson: ES6+ Sass and SCSS for Angular and Material
Duration 2 Days 12 CPD hours This course is intended for This course is designed primarily for customer engineers and systems engineers in the following job roles: Automation architect Automation engineer Consulting systems engineer DevOps engineer Network administrator Network architect Network consulting engineer Network design engineer Network engineer Network operator Network reliability engineer Sales engineer Site reliability engineer Systems engineer Technical solutions architect Overview After taking this course, you should be able to: Articulate the role network automation and programmability play in the context of end-to-end network management and operations Define and differentiate between waterfall and agile software development methodologies Interpret and troubleshoot Python scripts with fundamental programming constructs built for network automation use cases Describe how DevOps principles, tools, and pipelines can be applied to network operations Understand the role of network automation development environments and associated technologies such as Python virtual environments, Vagrant, and Docker Understand and construct HTTP-based API calls to network devices Articulate the differences among and common use cases for XML, JSON, YAML, and protobuf Construct and interpret Python scripts using the Python requests module to automate devices that have HTTP-based APIs Understand the role YANG plays in network automation Understand that a number of tools exist to simplify working with YANG models Describe the functionality of RESTCONF and NETCONF and the differences between them Construct Ansible playbooks to configure network devices and retrieve operational state data from them Build Jinja2 templates and YAML data structures to generate desired state configurations The Introducing Automation for Cisco Solutions (CSAU) v1.1 course gives you a broad overview of network automation skills. Through a combination of lecture and hands-on labs, you will learn the fundamentals of automation such as working on model-driven programmability solutions with Representational State Transfer Configuration Protocol (RESTCONF) and Network Configuration Protocol (NETCONF) protocols. The course also covers data formats and types, including Extensible Markup Language (XML), JavaScript Object Notation (JSON), Yaml Ain?t Markup Language (YAML), and Yet Another Next Generation (YANG), and their value in network automation, along with DevOps tools such as Ansible and Git. Course Outline Examining Network Management and Operations Exploring Software Development Methodologies Using Python for Network Automation Describing NetDevOps: DevOps for Networking Managing Automation Development Environments Introducing HTTP Network APIs Reviewing Data Formats and Data Encoding Using Python Requests to Automate HTTP-Based APIs Exploring YANG Using YANG Tools Automating Model-Driven APIs with Python Introducing Ansible for Network Automation Templating Configurations with Jinja2
Duration 3 Days 18 CPD hours This course is intended for This is an introductory-level course, designed for anyone wanting to learn Linux. Attendees should be comfortable working with computers and the command line, but no other specific skills are required to attend. Overview This skills-focused course is about 50% lab to lecture ratio, combining expert instructor-led discussions with practical hands-on labs that emphasize current techniques, best practices and standards. Working in a hands-on lab environment, guided by our expert practitioner, attendees will explore The Design of Linux Basic Operations File System Basics Wildcards File and Directory Permissions Working with files Executing Programs Using find Filters and other useful commands The vi editor Customizing the user environment Networking/Communications Backups and archiving This hands-on course provides you with an essentials-level foundation in core skills for using any version of Linux. This course focuses on essential skills that ordinary users might use daily when working with Linux. The Design of Linux A brief history of Linux The Linux design philosophy Linux architecture Basic Operations Logging in and out The general form of a Linux command Common commands Using man pages Essential commands File System Basics The Linux directory structure Standard directories Relative and absolute pathnames Legal file names Navigating the filesystem Wildcards Matching one character Matching many characters Shortcuts Wildcard gotchas Wildcards and ls File and Directory Permissions Viewing permissions File permissions Directory permissions Setting defaults Changing permissions Keeping data secure Working with files Viewing contents Identifying file contents Copying and moving Deleting Using symbolic links Executing Programs Redirecting STDOUT Redirecting STDERR Redirecting STDIN Creating pipelines Processes attributes Listing processes Killing processes Foreground & background processes Using find Syntax Finding by name, type, or size Combining tests Finding by size, owner, or timestamps Using xargs with find Other find options Filters and other useful commands What is a filter? cat: a generic filter head and tail grep sort wc other interesting filters The vi editor Why vi? Basic vi operations: navigating, adding, deleting Advanced operations: buffer management, search and replace, configuration options Customizing the user environment About shells Shell startup files Shell variables Search path Aliases Simple shell scripts Networking/Communications Reading and sending mail Remote login Remote file transfer Other network utilities (ping, finger, etc) Backups and archiving Checking space used or available Creating tar archives Viewing and extracting files from archives Compression utilities Working with windows
Duration 2 Days 12 CPD hours This course is intended for The target audience for the DevOps Engineering Foundation course are individuals involved in engineering and technical practices such as: DevOps Practice owners and process designers Developers, QA engineers and Managers who are interested in understanding how DevOps works. Employees and managers responsible for engineering or improving processes. Consultants guiding their clients through process improvement and DevOps initiatives. Anyone responsible for: Managing process-related requirements Ensuring the efficiency and effectiveness of processes Maximizing the value of processes Overview The learning objectives for DevOps Engineering Foundation include an understanding of: How to engineer DevOps solutions DevOps Technologies Applications Architectures Continuous Integration Continuous Testing Ephemeral Elastic Infrastructures Continuous Delivery and Deployment Metrics, Monitoring, Observability and Governance DevOps Humans Future Trends This course explains the many aspects of DevOps engineering that leaders and practitioners can execute upon. While DevOps Foundation provides an overview of DevOps, this course will provide a closer look at the implementation process from an engineering perspective. It is an in depth view of the major aspects of engineering DevOps. An engineering approach is critical to DevOps journeys. This course provides the foundations of knowledge, principles and practices from a technical perspective needed to engineer a successful DevOps solution. DevOps Engineering Introduction DevOps Foundations Principles and Practices Related Frameworks Performance and Benefits DevOps Technology Source and Artifacts Control CI/CD pipelines Tools and Toolchains Application Release Automation Value Stream Management Applications Architectures and Continuous Integration Application Architectures Containers Continuous integration Continuous Testing CT Tenets Test creation & TDD Test acceleration Test results Test management Test environment management Ephemeral Elastic Infrastructures Virtual and Cloud Configuration management Infra-as-code Containers Orchestration GitOps Continuous Delivery and Deployment Continuous Delivery and Deployment Release Automation Deployment Strategies Metrics, Monitoring, Observability, Governance DevOps Metrics Monitoring Observability Governance DevOps Engineering Humans Culture Team Topologies Continuous Learning Future DevOps Trends Additional course details: Nexus Humans DevOps Engineering Foundation (DevOps Institute) training program is a workshop that presents an invigorating mix of sessions, lessons, and masterclasses meticulously crafted to propel your learning expedition forward. This immersive bootcamp-style experience boasts interactive lectures, hands-on labs, and collaborative hackathons, all strategically designed to fortify fundamental concepts. Guided by seasoned coaches, each session offers priceless insights and practical skills crucial for honing your expertise. Whether you're stepping into the realm of professional skills or a seasoned professional, this comprehensive course ensures you're equipped with the knowledge and prowess necessary for success. While we feel this is the best course for the DevOps Engineering Foundation (DevOps Institute) course and one of our Top 10 we encourage you to read the course outline to make sure it is the right content for you. Additionally, private sessions, closed classes or dedicated events are available both live online and at our training centres in Dublin and London, as well as at your offices anywhere in the UK, Ireland or across EMEA.
Duration 2 Days 12 CPD hours This course is intended for This course is for IT network or security professionals who have practical experience with the ProxySG in the field and wish to master the advanced network security of the ProxySG. Overview Solve common authentication and SSL issuesUnderstand the underlying architecture of SGOSMonitor and analyze ProxySG performanceUse policy tracing as a troubleshooting tool The ProxySG 6.6 Advanced Administration course is intended for IT professionals who wish to learn to master the advanced features of the ProxySG. Using Authentication Realms Describe the benefits of enabling authentication on the ProxySG Describe, at a high level, the ProxySG authentication architecture Understand the use of IWA realms, with both IWA Direct and IWA BCAAA connection methods Understanding Authentication Credentials Describe how NTLM and Kerberos authentication work in both IWA direct and IWA BCAAA deployments Configure the ProxySG to use Kerberos authentication Understanding Authentication Modes Describe authentication surrogates and authentication modes Describe ProxySG authentication in both explicit and transparent deployment mode Understanding HTTPS Describe key components of SSL encryption Describe how the SSL handshake works Describe some of the legal and security considerations related to use of the SSL proxy Managing SSL Traffic on the ProxySG Describe how the SSL proxy service handles SSL traffic Describe the standard keyrings that are installed by default on the ProxySG Identify the types of security certificates that the ProxySG uses Optimizing SSL Interception Performance Configure the ProxySG to process SSL traffic according to best practices for performance SGOS Architecture Identify key components of SGOS Explain the interaction among client workers and software workers in processing client requests Explain the significance of policy checkpoints Describe key characteristics of the SGOS storage subsystem Explain the caching behavior of the ProxySG Caching Architecture Describe the benefits of object caching on the ProxySG Explain the caching-related steps in a ProxySG transaction Identify and describe the HTTP request and response headers related to caching Describe, in general terms, how the ProxySG validates cached objects to ensure freshness Explain how the ProxySG uses cost-based deletion, popularity contests, and pipelining to improve object caching System Diagnostics Describe the use of the health monitor and health checks Explain the use of the event and access logs Describe the information available in advanced URLs and sysinfo files Describe the function of policy tracing and packet captures Introduction to Content Policy Language (CPL) Describe the fundamental concepts and purposes of ProxySG policy transactions Understand the relationship of layers, rules, conditions, properties, and triggers Describe the two types of actions in CPL Describe how to write, edit, and upload CPL code Using Policy Tracing for Troubleshooting Identify the two main types of ProxySG policy traces Describe the various sections of a policy trace result Configure a global and policy-driven trace Access and interpret policy trace results ProxySG Integration Identify other Symantec products that can be used as part of a complete security solution