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In the 1970s, Pepsi-Cola faced a challenge - how to compete with the long-standing market leader, Coca-Cola. Their solution was simple but effective: marketing. They launched the famous "Pepsi Challenge" campaign, which invited consumers to taste and compare Pepsi with Coca-Cola. The blind taste test led to an overwhelming preference for Pepsi, and sales skyrocketed. The success of the campaign showed the power of marketing, and the importance of understanding consumer preferences and behaviour. If you're interested in learning the secrets of successful marketing, look no further than our comprehensive Marketing course. Our modules cover everything from the basics of marketing to strategic planning and branding. Learning Outcome: Gain a solid understanding of the fundamentals of marketing. Learn how to develop effective marketing strategies and plans. Understand consumer behaviour and market segmentation for targeted marketing. Acquire knowledge of branding, product strategy, pricing, and marketing research. Master the concepts of integrated marketing communications and advertising techniques. The Marketing course provides a comprehensive curriculum designed to equip learners with the essential knowledge and skills in the dynamic field of marketing. Starting with the basics of marketing in Module 01, you'll progress through the modules, exploring topics such as strategic marketing, market segmentation, consumer behaviour, branding, product strategy, pricing, and marketing research. Discover the power of integrated marketing communications, advertising, and sales promotion techniques. Each module is crafted to provide insights and real-world examples, ensuring that learners grasp the concepts and their applications in the ever-evolving marketing landscape. Certification Upon completion of the course, learners can obtain a certificate as proof of their achievement. You can receive a £4.99 PDF Certificate sent via email, a £9.99 Printed Hardcopy Certificate for delivery in the UK, or a £19.99 Printed Hardcopy Certificate for international delivery. Each option depends on individual preferences and locations. CPD 15 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Aspiring marketing professionals seeking to enter the field. Business owners and entrepreneurs looking to enhance their marketing skills. Individuals interested in understanding the principles and strategies of marketing. Career path Marketing Coordinator: £20,000 - £30,000 per year Marketing Specialist: £25,000 - £40,000 per year Brand Manager: £30,000 - £50,000 per year Digital Marketing Manager: £35,000 - £60,000 per year Marketing Director: £50,000 - £100,000 per year
Conscious Grateful Leadership The 5 C's are the foundation of Grateful Leadership, and #1 is Consciousness. This presentation focuses on Conscious Grateful Leadership as a purpose-driven practice, leading to engagement, initiation and retention. It is adopted by business leaders who are willing to be or to become aware-through their own consciousness, mindfulness, vulnerability and authenticity - of the unique attributes and contributions of all team members and to express their appreciation for these as merited. This and other IIL Learning in Minutes presentations qualify for PDUs. Some titles, such as Agile-related topics may qualify for other continuing education credits such as SEUs, or CEUs. Each professional development activity yields one PDU for one hour spent engaged in the activity. Some limitations apply and can be found in the Ways to Earn PDUs section that discusses PDU activities and associated policies. Fractions of PDUs may also be reported. The smallest increment of a PDU that can be reported is 0.25. This means that if you spent 15 minutes participating in a qualifying PDU activity, you may report 0.25 PDU. If you spend 30 minutes in a qualifying PDU activity, you may report 0.50 PDU.
Transforming the Organization While Implementing its Strategy This discussion will focus on the importance of using a well-developed strategy and clear metrics as way to enable successful organizational transformation. This and other IIL Learning in Minutes presentations qualify for PDUs. Some titles, such as Agile-related topics may qualify for other continuing education credits such as SEUs, or CEUs. Each professional development activity yields one PDU for one hour spent engaged in the activity. Some limitations apply and can be found in the Ways to Earn PDUs section that discusses PDU activities and associated policies. Fractions of PDUs may also be reported. The smallest increment of a PDU that can be reported is 0.25. This means that if you spent 15 minutes participating in a qualifying PDU activity, you may report 0.25 PDU. If you spend 30 minutes in a qualifying PDU activity, you may report 0.50 PDU.
Kaizen Land - Gamifying Daily Stand-Up and Overcoming Anti-Patterns Learn how the gingerbread men are taking over the daily Stand-Up and forever changing the mornings of development teams everywhere. Have your Daily Stand-Ups become stale? We'll talk through the evolution of an idea that ended up demolishing monotony, obliterating anti-patterns and spawning smiles. We'll talk through the implementation of a game board during one team's stand-up through the infectious adoption and evolution of its existence. You'll hear how teams tackled some of their greatest impediments and helped build a zone of psychological safety all while having fun. By the end of this session, you'll be prepared to bring this back to your team and create your own success stories. This and other IIL Learning in Minutes presentations qualify for PDUs. Some titles, such as Agile-related topics may qualify for other continuing education credits such as SEUs, or CEUs. Each professional development activity yields one PDU for one hour spent engaged in the activity. Some limitations apply and can be found in the Ways to Earn PDUs section that discusses PDU activities and associated policies. Fractions of PDUs may also be reported. The smallest increment of a PDU that can be reported is 0.25. This means that if you spent 15 minutes participating in a qualifying PDU activity, you may report 0.25 PDU. If you spend 30 minutes in a qualifying PDU activity, you may report 0.50 PDU.
Why Passionate Leadership Matters Innovation is a commonly used buzzword, but it has lost a lot of value because of its ubiquity. What do we mean by innovation? What types of innovation are there? How can understanding the different types of innovation help us do better work? Market-creating innovations transform complicated and expensive products into products that are simple and affordable so that many more people in society can have access to them. In doing so, these innovations create a new market because they target non-consumers. Efosa Ojomo explains the critical role of market-creating innovations in not only serving as new growth engines for companies, but also as a foundation for sustained economic development of a region. Using theories and models developed by Professor Clayton Christensen and his team, Ojomo demonstrates how innovations that create new markets impact peoples' lives, and challenges us to change how we think about innovation in our organizations. This and other IIL Learning in Minutes presentations qualify for PDUs. Some titles, such as Agile-related topics may qualify for other continuing education credits such as SEUs, or CEUs. Each professional development activity yields one PDU for one hour spent engaged in the activity. Some limitations apply and can be found in the Ways to Earn PDUs section that discusses PDU activities and associated policies.
From Cowardly Lion to Lion-Hearted Leader! It takes courage to deliver heartfelt and authentic acknowledgment-even when, and especially if, it makes you feel vulnerable. When you summon up the necessary courage to do this, you will inspire all of your stakeholders to perform their best and reach their highest levels of engagement. People simply can't do enough to get the job done when they feel valued and appreciated. They become loyal to the organization and committed to their jobs and to their vision of what they can accomplish. Learn how to generate this transformation and see the amazing results! This and other IIL Learning in Minutes presentations qualify for PDUs. Some titles, such as Agile-related topics may qualify for other continuing education credits such as SEUs, or CEUs. Each professional development activity yields one PDU for one hour spent engaged in the activity. Some limitations apply and can be found in the Ways to Earn PDUs section that discusses PDU activities and associated policies. Fractions of PDUs may also be reported. The smallest increment of a PDU that can be reported is 0.25. This means that if you spent 15 minutes participating in a qualifying PDU activity, you may report 0.25 PDU. If you spend 30 minutes in a qualifying PDU activity, you may report 0.50 PDU.