6411 Personal Development courses in Linlithgow delivered On Demand

The Need to Focus on Business Benefits and Value For decades, project managers were trained to focus on the creation of the deliverables defined in the project's requirement, often with little regard for the expected business benefits and business value. This is now changing as companies have a better understanding of business benefits and value and are updating their methodologies and frameworks. Some frameworks, such as Agile and SCRUM, appear to do a better job identifying than traditional project management practices tracking and reporting business benefits and value. This and other IIL Learning in Minutes presentations qualify for PDUs. Some titles, such as Agile-related topics may qualify for other continuing education credits such as SEUs, or CEUs. Each professional development activity yields one PDU for one hour spent engaged in the activity. Some limitations apply and can be found in the Ways to Earn PDUs section that discusses PDU activities and associated policies. Fractions of PDUs may also be reported. The smallest increment of a PDU that can be reported is 0.25. This means that if you spent 15 minutes participating in a qualifying PDU activity, you may report 0.25 PDU. If you spend 30 minutes in a qualifying PDU activity, you may report 0.50 PDU.

Bridging the Gap: Traditional to Agile Project Management Learn how a large cloud-computing enterprise used Flawless ExecutionSM, a remarkably scalable agile business framework, across diverse business teams including their Marketing Team, Legal Team, C-Suite and even the Sales Group functional teams that are notorious for avoiding agile methodologies. As part of a major merger, the company sought to unite two sales teams that were not strategically aligned and didn't have a customer-focused mindset. Just as agile methodologies help developers keep the customer at the forefront of the conversation, this sales organization used the agile techniques and practices of Flawless ExecutionSM, to align around the customer's needs, scale best practices, and shift the culture to a more customer-centric mindset. Result: after an abysmal first half in 2016, the team rallied together after implementing Flawless Execution as their process of record over the summer and beat their sales forecast by 17% in Q4. This had an impact on morale for the 22,000-person company and even increased the stock price by 10%. This and other IIL Learning in Minutes presentations qualify for PDUs. Some titles, such as Agile-related topics may qualify for other continuing education credits such as SEUs, or CEUs. Each professional development activity yields one PDU for one hour spent engaged in the activity. Some limitations apply and can be found in the Ways to Earn PDUs section that discusses PDU activities and associated policies.

Agile Economics for Better Customer Experience & Faster Business Value Realization With disruptive technology advances, software assets play an increasingly important role in creating a competitive advantage for organizations. In order to keep up the speed to market, businesses turn agile methods to deliver better customer experience and faster business value realization.This presentation will be focused on the benefits of agile economics and explain how to appropriately select the best budgeting model and how to interpret and apply accepted accounting standards as SOP 98-1 for internal software development to more effectively adopt and transform agile at any organization. This and other IIL Learning in Minutes presentations qualify for PDUs. Some titles, such as Agile-related topics may qualify for other continuing education credits such as SEUs, or CEUs. Each professional development activity yields one PDU for one hour spent engaged in the activity. Some limitations apply and can be found in the Ways to Earn PDUs section that discusses PDU activities and associated policies. Fractions of PDUs may also be reported. The smallest increment of a PDU that can be reported is 0.25. This means that if you spent 15 minutes participating in a qualifying PDU activity, you may report 0.25 PDU. If you spend 30 minutes in a qualifying PDU activity, you may report 0.50 PDU.

Personal Agility: Being Agile Starts with You The emphasis of agile has always been on the power of the team and the agility of the organization. However, we have skipped one important part: YOU as an individual! Being agile isn't about the processes or practices (we are just doing agile at that point) but about the shift needed in culture and mindset. The only way to change the culture is to take a human-centered approach by starting with ourselves first to understand our current beliefs and biases. During this session, participants will explore through a series of exercises how they currently embody the agile values and principles and where they struggle. Understand your own personal agility Understand the impact your agility has on how you operate within your teams and your organization Gain some new tools to support others in discovering their own personal agility and self-reflection

Personal Agility: Being Agile Starts with You The emphasis of agile has always been on the power of the team and the agility of the organization. However, we have skipped one important part: YOU as an individual! Being agile isn't about the processes or practices (we are just doing agile at that point) but about the shift needed in culture and mindset. The only way to change the culture is to take a human-centered approach by starting with ourselves first to understand our current beliefs and biases. During this session, participants will explore through a series of exercises how they currently embody the agile values and principles and where they struggle. Understand your own personal agility Understand the impact your agility has on how you operate within your teams and your organization Gain some new tools to support others in discovering their own personal agility and self-reflection

Managing Portfolios: The Most Broken Function in Businesses Today Organizations need to better control their projects and programs, both current and oncoming. This session outlines five steps in defining a portfolio and connects this to project and program lifecycle management. This and other IIL Learning in Minutes presentations qualify for PDUs. Some titles, such as Agile-related topics may qualify for other continuing education credits such as SEUs, or CEUs. Each professional development activity yields one PDU for one hour spent engaged in the activity. Some limitations apply and can be found in the Ways to Earn PDUs section that discusses PDU activities and associated policies. Fractions of PDUs may also be reported. The smallest increment of a PDU that can be reported is 0.25. This means that if you spent 15 minutes participating in a qualifying PDU activity, you may report 0.25 PDU. If you spend 30 minutes in a qualifying PDU activity, you may report 0.50 PDU.

The Awesome. Amazing and Adventurous World of Agile Analysis While teams have been successful at delivering greater value at faster rates to organizations, there are still challenges in understanding what is needed vs. what is wanted. With a focus on delighting our customers, we want to ensure that we don't lose sight of those business goals. We want to ensure that we're building solutions that will last and not just the latest product feature. We want to be able to do successful analysis work without holding up the delivery team! This is where agile analysis comes into play. How do you analyze requirements during delivery sprints, as well as help owners make smart decisions about their initiatives and align them to organizational strategy? What does it look like to trace a requirement throughout an agile project life cycle? What tools and considerations are needed to help the team problem solve and get valuable feedback to drive informed decision making? Helping you define agile analysis and what it looks like today Understanding the mindset required of analysis work in agile environments Identifying techniques and approaches for successfully performing agile analysis work

The Awesome. Amazing and Adventurous World of Agile Analysis While teams have been successful at delivering greater value at faster rates to organizations, there are still challenges in understanding what is needed vs. what is wanted. With a focus on delighting our customers, we want to ensure that we don't lose sight of those business goals. We want to ensure that we're building solutions that will last and not just the latest product feature. We want to be able to do successful analysis work without holding up the delivery team! This is where agile analysis comes into play. How do you analyze requirements during delivery sprints, as well as help owners make smart decisions about their initiatives and align them to organizational strategy? What does it look like to trace a requirement throughout an agile project life cycle? What tools and considerations are needed to help the team problem solve and get valuable feedback to drive informed decision making? Helping you define agile analysis and what it looks like today Understanding the mindset required of analysis work in agile environments Identifying techniques and approaches for successfully performing agile analysis work

Agile Economics for Better Customer Experience & Faster Business Value Realization With disruptive technology advances, software assets play an increasingly important role in creating a competitive advantage for organizations. In order to keep up the speed to market, businesses turn agile methods to deliver better customer experience and faster business value realization.This presentation will be focused on the benefits of agile economics and explain how to appropriately select the best budgeting model and how to interpret and apply accepted accounting standards as SOP 98-1 for internal software development to more effectively adopt and transform agile at any organization. This and other IIL Learning in Minutes presentations qualify for PDUs. Some titles, such as Agile-related topics may qualify for other continuing education credits such as SEUs, or CEUs. Each professional development activity yields one PDU for one hour spent engaged in the activity. Some limitations apply and can be found in the Ways to Earn PDUs section that discusses PDU activities and associated policies. Fractions of PDUs may also be reported. The smallest increment of a PDU that can be reported is 0.25. This means that if you spent 15 minutes participating in a qualifying PDU activity, you may report 0.25 PDU. If you spend 30 minutes in a qualifying PDU activity, you may report 0.50 PDU.

About Course Learn the Fundamental Principles of Copywriting and Start Writing Effective Promotional Pieces In this practical course, you will learn the fundamental principles of copywriting, including: Features versus benefits: How to turn product features into benefits that resonate with your target audience Headlines and leads: How to write strong headlines and leads that capture attention and make people want to read more Dramatization of differences: How to use language to emphasize the unique selling points of your product or service Credibility builders: How to establish your expertise and credibility as a writer Social proof: How to use testimonials and other forms of social proof to persuade people to buy Offers and tone: How to craft irresistible offers and write in a tone that appeals to your target audience You will also get the opportunity to complete three real-life writing assignments and compare your work to that of others. This will give you valuable feedback and help you improve your copywriting skills. By the end of this course, you will be able to: Write effective promotional pieces that generate leads and sales Communicate the unique selling points of your product or service Persuade people to take action Write in a tone that What Will You Learn? Through hands-on practice, know how to turn words into money Analyze any persuasion challenge so as to identify the factors that will move readers to action Include all the necessary elements in either the simplest, shortest marketing piece and more complicated ones Differentiate an offering from the competition Capture a reader's attention, explain what's on offer and clinch the deal Gain confidence from a start-to-finish overview of effective copywriting Course Content Introduction Introduction The What and The So What The Importance of 'What' 6 Ways to Clarify the 'What' Benefits - the 'So What' Capture Attention The Top 8 Types of Headlines 8 Leads That Set the Hook Differentiate and Dramatize Differentiate from the Competition 10 Ways to Dramatize Differences Now You Try #1 Credibility and Proof Credibility Builders The Top 5 Types of Social Proof Credibility Killers Offers What Is an Offer? Elements of Offers Now You Try #2 Putting it All Together Tone Formatting Copy Now You Try #3 Conclusion Conclusion A course by Marcia Yudkin Marketing Coach, Introvert Advocate RequirementsSuitable for absolute beginnersGood review and practice for those with some experience Audience Anyone seeking a practical (and potentially lucrative) new writing skill Employees told to write a website, sales letter or ad who aren't sure how Aspiring freelancers wanting a solid foundation for success Managers or business owners who need to know how to assess the work of copywriters they hire Audience Anyone seeking a practical (and potentially lucrative) new writing skill Employees told to write a website, sales letter or ad who aren't sure how Aspiring freelancers wanting a solid foundation for success Managers or business owners who need to know how to assess the work of copywriters they hire