Course Overview Grasp the opportunity to learn Microsoft Excel from the ABCs to an advanced level within one course. The Microsoft Excel Masterclass in 2021 course will start with the basics with MS excel and gradually turn you into an expert user. The Microsoft Excel Masterclass in 2021 course will first focus on the tools and functions of excel. You will comprehend the skills to create basic formulas in excel. In this step by the step learning process, you will have the adequate knowledge and ability to make all sorts of adjustments to your worksheets. The course will teach you many strategies for cell formatting. From the easy to follow modules, you will grasp the techniques to insert shapes and images into your sheets. You will also understand how to visualize your data in charts. In the end, you will study the benefits of using excel templates. The Microsoft Excel Masterclass in 2021 course will provide you with first-hand training on excel. Enroll in the course and take your excel skills to the next level. Learning Outcomes Get an introduction to Microsoft Excel and its functions Understand the process of data validation and data visualization Learn how to adjust excel worksheets Know about the conditional functions Familiarize yourself with the process of inserting images and shapes Who is this course for? Those who want to learn Microsoft Excel. Entry Requirement This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Certification After you have successfully completed the course, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hardcopy at the cost of £39 or in PDF format at the cost of £24. PDF certificate's turnaround time is 24 hours, and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry-leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognized accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path The Microsoft Excel Masterclass in 2021 course is a useful qualification to possess and would be beneficial for any related profession or industry such as: Business Professional Data Operator Administrative Officer Data Analyst Unit 01: Excel from A-Z Course Introduction Excel from A-Z Course Intro 00:03:00 Excel Job Opportunities 00:03:00 Excel Job Types 00:04:00 Microsoft Excel Marketplace 00:04:00 What is Microsoft Excel? 00:04:00 Who is This Course For? 00:04:00 Unit 02: Getting Started With Excel Finding & Opening Excel 00:01:00 Excel's Start Screen 00:03:00 Explaining the Excel Interface 00:03:00 Excel Interface Continued 00:01:00 Excel Workbook vs. Excel Worksheet 00:02:00 Saving an Excel Document 00:04:00 Customizing the Quick Access Toolbar 00:02:00 Customizing the Excel Ribbon 00:03:00 Excel Shortcut Keys 00:02:00 Unit 03: Values, Referencing and Formulas Creating Excel Labels 00:03:00 Entering Numeric Values in Excel 00:03:00 Formatting Date Values in Excel 00:05:00 Building Basic Formulas in Excel 00:05:00 Order of Operations 00:06:00 Relative vs. Absolute Cell References 00:07:00 Unit 04: Intro to Excel Functions Excel Functions Explained 00:03:00 The SUM() Function 00:08:00 The MIN() & MAX() Function 00:04:00 The AVERAGE() Function 00:02:00 COUNT() Functions 00:05:00 Unit 05: Adjusting Excel Worksheets Moving & Copying Data 00:07:00 Insert & Delete Rows and Columns 00:05:00 Adjusting the Width and Height of Cells 00:05:00 Hiding and Unhiding Excel Rows and Columns 00:04:00 Renaming, Moving & Deleting Excel Worksheets 00:05:00 Adding Protection to Specific Cells 00:04:00 Protecting the Structure of a Workbook 00:02:00 Adding a Workbook Password to Open File 00:02:00 Unit 06: Visually Pleasing Cell Formatting Formatting Fonts and Cell Background Color 00:05:00 Adding Cell Borders 00:05:00 Formatting Data Appropriately 00:05:00 The Magic behind Excel's Format Painter 00:04:00 Creating Styles for Formatting Efficiency 00:06:00 Merging Cells for a Cleaner Look 00:03:00 The Power of Conditional Formatting 00:06:00 Unit 07: How to Insert Images and Shapes! Grab User's Attention using Illustrations 00:09:00 Customizing Icons 00:05:00 Create Compelling Graphics with SmartArt 00:06:00 Unit 08: Visualize Data with Charts The Commonly Used Column Chart 00:03:00 Changing the Chart Design 00:02:00 Formatting Elements of a Chart 00:06:00 Modifying the Data, Type & Location of a Chart 00:06:00 Unit 09: Excel's Printing Options Print Preview Options 00:04:00 Excel's Page Layout View 00:07:00 Printing a Specific Range of Cells 00:03:00 Converting Spreadsheets to PDF Files 00:02:00 Unit 10: Benefits of Using Excel Templates Why Create an Excel Template 00:01:00 How to Create an Excel Template 00:05:00 Unit 11: Working with Excel Datasets How to Prepare Data for Analysis 00:04:00 How to Sort Data in Excel 00:03:00 Multi-Level Sorting 00:03:00 Custom Sorting Datasets in Excel 00:02:00 Applying Filters to Datasets 00:05:00 Creating Subtotals within a Dataset 00:06:00 Converting Datasets into Tables 00:06:00 Finding & Removing Duplicate Values 00:07:00 Unit 12: Excel Database Functions The SUMIF() Function 00:09:00 The DSUM() Function 00:08:00 The DSUM() Function Cont. 00:07:00 The SUBTOTAL() Function 00:06:00 Unit 13: Excel Data Validation What is Excel Data Validation? 00:02:00 Creating a Drop Down List with Data Validation 00:07:00 Different Types of Excel Data Validation 00:06:00 Adding Custom Alerts to Data Validation 00:07:00 Creating a Dynamic Drop Down List 00:03:00 Complex Validation: Dependent Drop Down List! 00:09:00 Unit 14: Excel PivotTables Creating an Excel Pivot Table 00:06:00 Modifying Excel PivotTables 00:06:00 Grouping & Filtering PivotTable Data 00:07:00 Drilling Down into PivotTable Data 00:02:00 Creating Pivot Charts & Utilizing Slicers 00:08:00 Unit 15: Excel's PowerPivot Add-In What is PowerPivot? 00:04:00 Activating the Excel PowerPivot Add-In 00:02:00 Creating Relationships between Data Tables 00:06:00 Using Data Models to Create PivotTables 00:05:00 How to Create PowerPivot KPI's 00:08:00 Unit 16: Excel's Conditional Functions Excel's IF() Function 00:05:00 IF() Function with AND() Criteria 00:05:00 IF() Function with OR() Criteria 00:05:00 Nesting Multiple IF() Functions 00:07:00 The COUNTIF() Function 00:04:00 Key Benefits of Named Ranges 00:04:00 Unit 17: Excel's Lookup Function VLOOKUP() Function 00:09:00 The Beauty of Excel's IFERROR() Function 00:04:00 HLOOKUP() Function 00:06:00 INDEX() Function 00:05:00 MATCH() Function 00:05:00 INDEX() and MATCH() Combined 00:05:00 Two-Way Lookup with INDEX() and MATCH() 00:04:00 Unit 18: Text Based Functions in Excel LEFT(), RIGHT() and MID() Function 00:07:00 Extracting Specific Text using LEN() & SEARCH() 00:13:00 Combining Text with CONCATENATE() 00:06:00 Quick Tips & Other Text Based Functions 00:06:00 Unit 19: Auditing Formulas and Views in Excel Tracing Precedents & Dependents in Formulas 00:04:00 Showing Formulas 00:02:00 Grouping Data 00:03:00 3D Referencing in Formulas 00:05:00 Utilizing the Watch Window in Excel 00:03:00 How to Freeze Panes in Excel 00:03:00 Unit 20: Excel's 'what If?' Tools Excel's Scenario Manager Tool 00:06:00 Goal Seek in Excel 00:06:00 Compare Results with Excel Data Tables 00:04:00 Solver Tool 00:11:00 Unit 21: Welcome to Excel VBA The Power Behind Excel VBA 00:03:00 A Look Inside the Visual Basic Editor (VBE) 00:04:00 Recording a Macro 00:09:00 Saving & Opening a Macro-Enabled Workbook 00:02:00 Unit 22: The VBA Language Modules and Procedures 00:07:00 Objects, Methods and Properties 00:06:00 Excel VBA Variables 00:05:00 Unit 23: Writing VBA Code Referencing a Range 00:14:00 InputBox & MsgBox 00:06:00 Using Variables in VBA Code 00:05:00 If Then Else Statement 00:10:00 Worksheet Functions inside VBA 00:08:00 Creating User Defined Functions 00:09:00 User Defined Functions within VBA Scripts 00:06:00 Unit 24: Important VBA Tools and Logic Find Last Row of Data 00:06:00 Find Last Column of Data 00:03:00 With Statement 00:05:00 Debugging & Error Handling 00:07:00 Debugging & Error Handling Cont. 00:07:00 Unit 25: Excel VBA Lopps For Next Loop 00:09:00 Do Until Loop 00:06:00 For Each Loop 00:04:00 Unit 26: Triggering Macros Assigning Macros to Shapes 00:04:00 Form Controls vs ActiveX Controls 00:08:00 Worksheet Events 00:04:00 Workbook Events 00:03:00 Fun with VBA Events! 00:07:00 Unit 27: Excel User Forms Creating an Excel UserForm 00:03:00 Adding Controls to UserForms 00:10:00 How to Show an UserForm 00:03:00 Passing TextBox Values to Desired Cells 00:07:00 Passing Option Buttons to Desired Cells 00:07:00 UserForm ComboBoxes 00:08:00 Clearing Values from UserForm Controls 00:03:00 How to Close an UserForm 00:02:00 UserForms and Protected Sheets 00:05:00 Unit 28: Starting a Career in Excel Creating an Excel Resume 00:05:00 Getting Started with Freelancing 00:06:00 How to Become an Excel Freelancer 00:05:00 Top Freelance Websites 00:05:00 How to Get Your First Client 00:08:00 Personal Branding 00:07:00 Networking Do's and Don'ts 00:04:00 Importance of Having a Website 00:04:00 Resources Resources - Microsoft Excel Masterclass in 2021 00:00:00 Certificate and Transcript Order Your Certificates and Transcripts 00:00:00
This module focuses on developing leadership confidence through self-discovery, emphasising the importance of understanding one's unique leadership style and personal philosophy. Participants will explore their core identity as leaders and learn strategies to enhance their influence, credibility, and relationships within their organisation. Exploring the link between self-discovery and effective leadership, focusing on developing confidence to lead from within. Testimonial: “Without guidance, personal branding can quickly become an exercise in aspiration and competition; letting the carefully curated public personas of others dictate our own validity and definition of success. Clarity on who we truly are, what matters to us and therefore how we position ourselves in the world takes reflection and time. Rachael’s work in this area has inspired the nearly 100 delegates who have been part of our HR Leadership Academy over the past 8 years, and I have no doubt will continue to resonate with future cohorts.” MD, Nina Metson - Suffolk
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This Microsoft Excel is suitable for anyone aspiring to start a career in relevant field; even if you are new to this and have no prior knowledge, this course is going to be very easy for you to understand. On the other hand, if you are already working in this sector, this course will be a great source of knowledge for you to improve your existing skills and take them to the next level. This course has been developed with maximum flexibility and accessibility, making it ideal for people who don't have the time to devote to traditional education. Requirements There is no prerequisite to enrol in this course. You don't need any educational qualification or experience to enrol in the Microsoft Excel course. Do note: you must be at least 16 years old to enrol. Any internet-connected device, such as a computer, tablet, or smartphone, can access this online course. Career Path The certification and skills you get from this Microsoft Excel Course can help you advance your career and gain expertise in several fields, allowing you to apply for high-paying jobs in related sectors. Course Curriculum Unit 01: Excel from A-Z Course Introduction Excel from A-Z Course Intro 00:03:00 Excel Job Opportunities 00:03:00 Excel Job Types 00:04:00 Microsoft Excel Marketplace 00:04:00 What is Microsoft Excel? 00:04:00 Who is This Course For? 00:03:00 Unit 02: Getting Started With Excel Finding & Opening Excel 00:01:00 Excel's Start Screen 00:03:00 Explaining the Excel Interface 00:03:00 Excel Interface Continued 00:01:00 Excel Workbook vs. Excel Worksheet 00:02:00 Saving an Excel Document 00:04:00 Customizing the Quick Access Toolbar 00:02:00 Customizing the Excel Ribbon 00:03:00 Excel Shortcut Keys 00:02:00 Unit 03: Values, Referencing and Formulas Creating Excel Labels 00:03:00 Entering Numeric Values in Excel 00:03:00 Formatting Date Values in Excel 00:05:00 Building Basic Formulas in Excel 00:05:00 Order of Operations 00:06:00 Relative vs. Absolute Cell References 00:07:00 Unit 04: Intro to Excel Functions Excel Functions Explained 00:03:00 The SUM() Function 00:08:00 The MIN() & MAX() Function 00:04:00 The AVERAGE() Function 00:02:00 COUNT() Functions 00:05:00 Unit 05: Adjusting Excel Worksheets Moving & Copying Data 00:07:00 Insert & Delete Rows and Columns 00:05:00 Adjusting the Width and Height of Cells 00:05:00 Hiding and Unhiding Excel Rows and Columns 00:04:00 Renaming, Moving & Deleting Excel Worksheets 00:05:00 Adding Protection to Specific Cells 00:04:00 Protecting the Structure of a Workbook 00:02:00 Adding a Workbook Password to Open File 00:02:00 Unit 06: Visually Pleasing Cell Formatting Formatting Fonts and Cell Background Color 00:05:00 Adding Cell Borders 00:05:00 Formatting Data Appropriately 00:05:00 The Magic behind Excel's Format Painter 00:03:00 Creating Styles for Formatting Efficiency 00:06:00 Merging Cells for a Cleaner Look 00:03:00 The Power of Conditional Formatting 00:06:00 Unit 07: How to Insert Images and Shapes! Grab User's Attention using Illustrations 00:09:00 Customizing Icons 00:05:00 Create Compelling Graphics with SmartArt 00:06:00 Unit 08: Visualize Data with Charts The Commonly Used Column Chart 00:03:00 Changing the Chart Design.mp4 00:02:00 Formatting Elements of a Chart 00:06:00 Modifying the Data, Type & Location of a Chart 00:06:00 Unit 09: Excel's Printing Options Print Preview Options 00:04:00 Excel's Page Layout View 00:07:00 Printing a Specific Range of Cells 00:03:00 Converting Spreadsheets to PDF Files 00:02:00 Unit 10: Benefits of Using Excel Templates Why Create an Excel Template 00:01:00 How to Create an Excel Template 00:05:00 Unit 11: Working with Excel Datasets How to Prepare Data for Analysis 00:04:00 How to Sort Data in Excel 00:03:00 Multi-Level Sorting 00:03:00 Custom Sorting Datasets in Excel 00:02:00 Applying Filters to Datasets 00:05:00 Creating Subtotals within a Dataset 00:06:00 Converting Datasets into Tables 00:06:00 Little Slice of Pie Charts 00:05:00 Finding & Removing Duplicate Values 00:07:00 Unit 12: Excel Database Functions The SUMIF() Function 00:09:00 The DSUM() Function 00:08:00 The DSUM() Function Cont. 00:07:00 The SUBTOTAL() Function 00:06:00 Unit 13: Excel Data Validation What is Excel Data Validation? 00:02:00 Creating a Drop Down List with Data Validation 00:07:00 Different Types of Excel Data Validation 00:06:00 Adding Custom Alerts to Data Validation 00:07:00 Creating a Dynamic Drop Down List 00:03:00 Complex Validation: Dependent Drop Down List! 00:09:00 Unit 14: Excel PivotTables Creating an Excel Pivot Table 00:06:00 Modifying Excel PivotTables 00:06:00 Grouping & Filtering PivotTable Data 00:06:00 Drilling Down into PivotTable Data 00:02:00 Creating Pivot Charts & Utilizing Slicers 00:08:00 Unit 15: Excel's PowerPivot Add-In What is PowerPivot? 00:04:00 Activating the Excel PowerPivot Add-In 00:02:00 Creating Relationships between Data Tables.mp4 00:06:00 Using Data Models to Create PivotTables 00:05:00 How to Create PowerPivot KPI's 00:08:00 Unit 16: Excel's Conditional Functions Excels IF Function 00:05:00 IF() Function with AND() Criteria 00:05:00 IF() Function with OR() Criteria 00:05:00 Nesting Multiple IF() Functions 00:07:00 The COUNTIF() Function 00:04:00 Key Benefits of Named Ranges 00:04:00 Unit 17: Excel's Lookup Function VLOOKUP() Function 00:09:00 The Beauty of Excel's IFERROR() Function 00:04:00 HLOOKUP() Function 00:06:00 The INDEX Function 00:05:00 MATCH() Function 00:05:00 INDEX() and MATCH() Combined 00:05:00 Two-Way Lookup with INDEX() and MATCH() 00:04:00 Unit 18: Text Based Functions in Excel LEFT(), RIGHT() and MID() Function 00:07:00 Extracting Specific Text using LEN() & SEARCH() 00:13:00 Combining Text with CONCATENATE() 00:06:00 Quick Tips & Other Text Based Functions 00:06:00 Unit 19: Auditing Formulas and Views in Excel Tracing Precedents & Dependents in Formulas 00:04:00 Showing Formulas 00:02:00 Grouping Data 00:03:00 3D Referencing in Formulas 00:05:00 Utilizing the Watch Window in Excel 00:03:00 How to Freeze Panes in Excel 00:03:00 Unit 20: Excel's 'what If?' Tools Excel's Scenario Manager Tool 00:06:00 Goal Seek in Excel 00:06:00 Compare Results with Excel Data Tables 00:04:00 Solver Tool 00:11:00 Unit 21: Welcome to Excel VBA The Power Behind Excel VBA 00:03:00 A Look Inside the Visual Basic Editor (VBE) 00:04:00 Recording a Macro 00:09:00 Saving & Opening a Macro-Enabled Workbook 00:02:00 Unit 22: The VBA Language Modules and Procedures 00:07:00 Objects, Methods and Properties 00:06:00 Excel VBA Variables 00:05:00 Unit 23: Writing VBA Code Referencing a Range 00:13:00 InputBox & MsgBox 00:06:00 Using Variables in VBA Code 00:05:00 If Then Else Statement 00:10:00 Worksheet Functions inside VBA 00:08:00 Creating User Defined Functions 00:09:00 User Defined Functions within VBA Scripts 00:06:00 Unit 24: Important VBA Tools and Logic Find Last Row of Data 00:06:00 Find Last Column of Data 00:03:00 With Statement 00:05:00 Debugging & Error Handling 00:07:00 Debugging & Error Handling Cont. 00:07:00 Unit 25: Excel VBA Loop For Next Loop 00:09:00 Do Until Loop 00:06:00 For Each Loop 00:04:00 Unit 26: Triggering Macros Assigning Macros to Shapes 00:04:00 Form Controls vs ActiveX Controls 00:08:00 Worksheet Events 00:04:00 Workbook Events 00:03:00 Fun with VBA Events! 00:07:00 Unit 27: Excel User Forms Creating an Excel UserForm 00:03:00 Adding Controls to UserForms 00:10:00 How to Show an UserForm 00:03:00 Passing TextBox Values to Desired Cells 00:07:00 Passing Option Buttons to Desired Cells 00:07:00 UserForm ComboBoxes 00:08:00 Clearing Values from UserForm Controls 00:03:00 How to Close an UserForm 00:02:00 UserForms and Protected Sheets 00:05:00 Unit 28: Starting a Career in Excel Creating an Excel Resume 00:05:00 Getting Started with Freelancing 00:06:00 How to Become an Excel Freelancer 00:05:00 Top Freelance Websites 00:05:00 How to Get Your First Client 00:08:00 Personal Branding 00:07:00 Networking Do's and Don'ts 00:04:00 Importance of Having a Website 00:04:00 Resources Resources - Microsoft Excel 00:00:00
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This valuable course is suitable for anyone interested in working in this sector or who simply wants to learn more about the topic. If you're an individual looking to excel within this field then Professional Diploma in Business Administration and Branding is for you. We've taken this comprehensive course and broken it down into several manageable modules which we believe will assist you to easily grasp each concept - from the fundamental to the most advanced aspects of the course. It really is a sure pathway to success. All our courses offer 12 months access and are designed to be studied at your own pace so you can take as much or as little time as you need to complete and gain the full CPD accredited qualification. And, there are no hidden fees or exam charges. We pride ourselves on having friendly and experienced instructors who provide full weekday support and are ready to help with any of your queries. So, if you need help, just drop them an email and await a speedy response. Furthermore, you can check the validity of your qualification and verify your certification on our website at anytime. So, why not improve your chances of gaining professional skills and better earning potential. Assessment and Certification At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful. After you have successfully passed the final exam, you will be able to order an Accredited Certificate of Achievement at an additional cost of £19 for a PDF copy and £29 for an original print copy sent to you by post or for both £39. Career Path Not only does our CPD and CiQ accredited course look good on your CV, setting you apart from the competition, it can be used as a stepping stone to greater things. Further advance your learning, launch a new career or reinvigorate an existing one. On successful completion of this course, you have the potential to achieve an estimated salary of £17,100. The sky really is the limit. Course Curriculum Business Administration What is Business Administration? 00:30:00 Business and Organisations 00:15:00 Management of Business 00:40:00 Business Organization Perspectives 00:30:00 Decision Making 00:30:00 Approaches to Leadership 00:30:00 Business Communication Communication Basics 00:30:00 Know Thyself and The Message 00:30:00 Learn To Use Terms of Business Communication That Invoke Emotions 00:30:00 Pay Attention To Body Language 00:30:00 Learn To Use Terms That Spark Interest 00:30:00 The Benefits Of Presenting Your Message In 1 Minute 00:30:00 Branding Basics Introduction 00:15:00 The Purple Cow 00:30:00 Try to be an Exceptionist 00:30:00 Make Yourself Well Recognised Before Your Customers 00:15:00 Wow Your Customers 00:30:00 Develop a Personal Style 00:30:00 Use Creative Imageries to Catch the Attention 00:30:00 Be a Traditionalist, Not a Fad Chaser 00:15:00 Bringing Out the Purple Cow in Your Business 00:30:00 Conclusion 00:15:00 Brand Management Defining Branding 00:15:00 What Are You All About? 00:30:00 Creating a Mission 00:15:00 Creating a Vision of the Future 00:15:00 Positioning Your Brand 00:15:00 Developing Your Style 00:15:00 Developing a Brand Name and Slogan 00:15:00 Creating a Visual Identity 00:30:00 Living Your Brand 00:15:00 Connecting with Customers 00:15:00 Launching Your Brand 00:15:00 Taking Your Brand's Pulse 00:15:00 Performing a SWOT Analysis 00:15:00 Measuring Brand Health with a Balanced Scorecard 00:15:00 Middleton's Brand Matrix 00:15:00 Interpreting Evaluation Results 00:15:00 Keeping the Brand Alive 00:15:00 Going Beyond the Brand 00:15:00 Business Branding What Is Branding 00:30:00 Research Your Topic Thoroughly 00:30:00 Let People Know Who You Are: Distinguish Yourself 01:00:00 Represent Yourself 00:30:00 Networking With Social Media 01:00:00 Use Videos 00:30:00 Offer Training Courses 00:30:00 Provide Quality Material And Customer Service 00:30:00 Live And Breathe Your Brand 00:30:00 How Not Branding Can Spell Disaster 00:15:00 Personal Branding Module One - Getting Started 00:30:00 Module Two - Defining Yourself (I) 00:30:00 Module Three - Defining Yourself (II) 00:30:00 Module Four - Controlling and Developing Your Image 00:30:00 Module Five - Personal and Professional Influences 00:30:00 Module Six - Sharpening Your Brand 00:30:00 Module Seven - Appearance Matters 00:30:00 Module Eight - Social Media (I) 00:30:00 Module Nine - Social Media (II) 02:00:00 Module Ten - Brand Management During a Crisis 01:00:00 Module Eleven - Branding Personality Traits 00:30:00 Module Twelve - Wrapping Up 00:30:00 Recommended Reading Recommended Reading : Professional Diploma in Business Administration and Branding 00:00:00 Mock Exam Mock Exam - Professional Diploma in Business Administration and Branding 00:20:00 Final Exam Final Exam - Professional Diploma in Business Administration and Branding 00:20:00
Influencing Through Your Professional Presence Leaders spend a lot of time and money researching how to 'Brand and Market' their organization...â¯But how much time have you spent thinking about your own 'Personal Brand' and 'Professional Presence'?Every hour of every day, at every level, in every organization around the world, people with influence move ahead and people without them don't. This is especially important in situations requiring leading without formal authority. Often thought of as something innate, influencing is an interrelated set of skills that can be learned and developed. It is the impression you make on others that is a key factor in influence. While 'Professional Presence' is often difficult to define, it seems easy to spot when you see it in another person - confidence, positive body language, professional appearance, and vocal expressiveness.Professional presence encompasses people's perceptions of everything from character and intelligence to ability to contribute to the organization. People who want to be influential, work at creating a positive 'Professional Presence' in the minds of other people.
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