Duration 3 Days 18 CPD hours This course is intended for Data Science for Marketing Analytics is designed for developers and marketing analysts looking to use new, more sophisticated tools in their marketing analytics efforts. It'll help if you have prior experience of coding in Python and knowledge of high school level mathematics. Some experience with databases, Excel, statistics, or Tableau is useful but not necessary. Overview By the end of this course, you will be able to build your own marketing reporting and interactive dashboard solutions. The course starts by teaching you how to use Python libraries, such as pandas and Matplotlib, to read data from Python, manipulate it, and create plots, using both categorical and continuous variables. Then, you'll learn how to segment a population into groups and use different clustering techniques to evaluate customer segmentation.As you make your way through the course, you'll explore ways to evaluate and select the best segmentation approach, and go on to create a linear regression model on customer value data to predict lifetime value. In the concluding sections, you'll gain an understanding of regression techniques and tools for evaluating regression models, and explore ways to predict customer choice using classification algorithms. Finally, you'll apply these techniques to create a churn model for modeling customer product choices. Data Preparation and Cleaning Data Models and Structured Data pandas Data Manipulation Data Exploration and Visualization Identifying the Right Attributes Generating Targeted Insights Visualizing Data Unsupervised Learning: Customer Segmentation Customer Segmentation Methods Similarity and Data Standardization k-means Clustering Choosing the Best Segmentation Approach Choosing the Number of Clusters Different Methods of Clustering Evaluating Clustering Predicting Customer Revenue Using Linear Regression Understanding Regression Feature Engineering for Regression Performing and Interpreting Linear Regression Other Regression Techniques and Tools for Evaluation Evaluating the Accuracy of a Regression Model Using Regularization for Feature Selection Tree-Based Regression Models Supervised Learning: Predicting Customer Churn Classification Problems Understanding Logistic Regression Creating a Data Science Pipeline Fine-Tuning Classification Algorithms Support Vector Machine Decision Trees Random Forest Preprocessing Data for Machine Learning Models Model Evaluation Performance Metrics Modeling Customer Choice Understanding Multiclass Classification Class Imbalanced Data Additional course details: Nexus Humans Data Science for Marketing Analytics training program is a workshop that presents an invigorating mix of sessions, lessons, and masterclasses meticulously crafted to propel your learning expedition forward. This immersive bootcamp-style experience boasts interactive lectures, hands-on labs, and collaborative hackathons, all strategically designed to fortify fundamental concepts. Guided by seasoned coaches, each session offers priceless insights and practical skills crucial for honing your expertise. Whether you're stepping into the realm of professional skills or a seasoned professional, this comprehensive course ensures you're equipped with the knowledge and prowess necessary for success. While we feel this is the best course for the Data Science for Marketing Analytics course and one of our Top 10 we encourage you to read the course outline to make sure it is the right content for you. Additionally, private sessions, closed classes or dedicated events are available both live online and at our training centres in Dublin and London, as well as at your offices anywhere in the UK, Ireland or across EMEA.
This course will enable you to bring value to the business by putting data science concepts into practice. Data is crucial for understanding where the business is and where it's headed. Not only can data reveal insights, but it can also inform - by guiding decisions and influencing day-to-day operations.
his course covers the essential Python Basics, in our interactive, instructor led Live Virtual Classroom. This Python Basics course is a very good introduction to essential fundamental programming concepts using Python as programming language. These concepts are daily used by programmers and is your first step to working as a programmer. By the end, you'll be comfortable in programming Python code. You will have done small projects. This will serve for you as examples and samples that you can use to build larger projects.
Maximize the value of data assets in the oil and gas sector with EnergyEdge's assessment-based training course on Python programming and analytics.
Duration 3 Days 18 CPD hours This course is intended for This course is aimed at anyone who wants to harness the power of data analytics in their organization including: Business Analysts, Data Analysts, Reporting and BI professionals Analytics professionals and Data Scientists who would like to learn Python Overview This course teaches delegates with no prior programming or data analytics experience how to perform data manipulation, data analysis and data visualization in Python. Mastery of these techniques and how to apply them to business problems will allow delegates to immediately add value in their workplace by extracting valuable insight from company data to allow better, data-driven decisions. Outcome: After attending this course, delegates will: Be able to write effective Python code Know how to access their data from a variety of sources using Python Know how to identify and fix data quality using Python Know how to manipulate data to create analysis ready data Know how to analyze and visualize data to drive data driven decisioning across your organization Becoming a world class data analytics practitioner requires mastery of the most sophisticated data analytics tools. These programming languages are some of the most powerful and flexible tools in the data analytics toolkit. From business questions to data analytics, and beyond For data analytics tasks to affect business decisions they must be driven by a business question. This section will formally outline how to move an analytics project through key phases of development from business question to business solution. Delegates will be able: to describe and understand the general analytics process. to describe and understand the different types of analytics can be used to derive data driven solutions to business to apply that knowledge to their business context Basic Python Programming Conventions This section will cover the basics of writing R programs. Topics covered will include: What is Python? Using Anaconda Writing Python programs Expressions and objects Functions and arguments Basic Python programming conventions Data Structures in Python This section will look at the basic data structures that Python uses and accessing data in Python. Topics covered will include: Vectors Arrays and matrices Factors Lists Data frames Loading .csv files into Python Connecting to External Data This section will look at loading data from other sources into Python. Topics covered will include: Loading .csv files into a pandas data frame Connecting to and loading data from a database into a panda data frame Data Manipulation in Python This section will look at how Python can be used to perform data manipulation operations to prepare datasets for analytics projects. Topics covered will include: Filtering data Deriving new fields Aggregating data Joining data sources Connecting to external data sources Descriptive Analytics and Basic Reporting in Python This section will explain how Python can be used to perform basic descriptive. Topics covered will include: Summary statistics Grouped summary statistics Using descriptive analytics to assess data quality Using descriptive analytics to created business report Using descriptive analytics to conduct exploratory analysis Statistical Analysis in Python This section will explain how Python can be used to created more interesting statistical analysis. Topics covered will include: Significance tests Correlation Linear regressions Using statistical output to create better business decisions. Data Visualisation in Python This section will explain how Python can be used to create effective charts and visualizations. Topics covered will include: Creating different chart types such as bar charts, box plots, histograms and line plots Formatting charts Best Practices Hints and Tips This section will go through some best practice considerations that should be adopted of you are applying Python in a business context.
Duration 2 Days 12 CPD hours This course is intended for This introductory-level course is intended for Business Analysts and Data Analysts (or anyone else in the data science realm) who are already comfortable working with numerical data in Excel or other spreadsheet environments. No prior programming experience is required, and a browser is the only tool necessary for the course. Overview This course is approximately 50% hands-on, combining expert lecture, real-world demonstrations and group discussions with machine-based practical labs and exercises. Our engaging instructors and mentors are highly experienced practitioners who bring years of current 'on-the-job' experience into every classroom. Throughout the hands-on course students, will learn to leverage Python scripting for data science (to a basic level) using the most current and efficient skills and techniques. Working in a hands-on learning environment, guided by our expert team, attendees will learn about and explore (to a basic level): How to work with Python interactively in web notebooks The essentials of Python scripting Key concepts necessary to enter the world of Data Science via Python This course introduces data analysts and business analysts (as well as anyone interested in Data Science) to the Python programming language, as it?s often used in Data Science in web notebooks. This goal of this course is to provide students with a baseline understanding of core concepts that can serve as a platform of knowledge to follow up with more in-depth training and real-world practice. An Overview of Python Why Python? Python in the Shell Python in Web Notebooks (iPython, Jupyter, Zeppelin) Demo: Python, Notebooks, and Data Science Getting Started Using variables Builtin functions Strings Numbers Converting among types Writing to the screen Command line parameters Flow Control About flow control White space Conditional expressions Relational and Boolean operators While loops Alternate loop exits Sequences, Arrays, Dictionaries and Sets About sequences Lists and list methods Tuples Indexing and slicing Iterating through a sequence Sequence functions, keywords, and operators List comprehensions Generator Expressions Nested sequences Working with Dictionaries Working with Sets Working with files File overview Opening a text file Reading a text file Writing to a text file Reading and writing raw (binary) data Functions Defining functions Parameters Global and local scope Nested functions Returning values Essential Demos Sorting Exceptions Importing Modules Classes Regular Expressions The standard library Math functions The string module Dates and times Working with dates and times Translating timestamps Parsing dates from text Formatting dates Calendar data Python and Data Science Data Science Essentials Pandas Overview NumPy Overview SciKit Overview MatPlotLib Overview Working with Python in Data Science Additional course details: Nexus Humans Python for Data Science: Hands-on Technical Overview (TTPS4873) training program is a workshop that presents an invigorating mix of sessions, lessons, and masterclasses meticulously crafted to propel your learning expedition forward. This immersive bootcamp-style experience boasts interactive lectures, hands-on labs, and collaborative hackathons, all strategically designed to fortify fundamental concepts. Guided by seasoned coaches, each session offers priceless insights and practical skills crucial for honing your expertise. Whether you're stepping into the realm of professional skills or a seasoned professional, this comprehensive course ensures you're equipped with the knowledge and prowess necessary for success. While we feel this is the best course for the Python for Data Science: Hands-on Technical Overview (TTPS4873) course and one of our Top 10 we encourage you to read the course outline to make sure it is the right content for you. Additionally, private sessions, closed classes or dedicated events are available both live online and at our training centres in Dublin and London, as well as at your offices anywhere in the UK, Ireland or across EMEA.
Duration 3 Days 18 CPD hours This course is intended for This course is geared for Python experienced attendees who wish to learn and use basic machine learning algorithms and concepts. Students should have skills at least equivalent to the Python for Data Science courses we offer. Overview Working in a hands-on learning environment, guided by our expert team, attendees will learn to Understand the main concepts and principles of predictive analytics Use the Python data analytics ecosystem to implement end-to-end predictive analytics projects Explore advanced predictive modeling algorithms w with an emphasis on theory with intuitive explanations Learn to deploy a predictive model's results as an interactive application Learn about the stages involved in producing complete predictive analytics solutions Understand how to define a problem, propose a solution, and prepare a dataset Use visualizations to explore relationships and gain insights into the dataset Learn to build regression and classification models using scikit-learn Use Keras to build powerful neural network models that produce accurate predictions Learn to serve a model's predictions as a web application Predictive analytics is an applied field that employs a variety of quantitative methods using data to make predictions. It involves much more than just throwing data onto a computer to build a model. This course provides practical coverage to help you understand the most important concepts of predictive analytics. Using practical, step-by-step examples, we build predictive analytics solutions while using cutting-edge Python tools and packages. Hands-on Predictive Analytics with Python is a three-day, hands-on course that guides students through a step-by-step approach to defining problems and identifying relevant data. Students will learn how to perform data preparation, explore and visualize relationships, as well as build models, tune, evaluate, and deploy models. Each stage has relevant practical examples and efficient Python code. You will work with models such as KNN, Random Forests, and neural networks using the most important libraries in Python's data science stack: NumPy, Pandas, Matplotlib, Seabor, Keras, Dash, and so on. In addition to hands-on code examples, you will find intuitive explanations of the inner workings of the main techniques and algorithms used in predictive analytics. The Predictive Analytics Process Technical requirements What is predictive analytics? Reviewing important concepts of predictive analytics The predictive analytics process A quick tour of Python's data science stack Problem Understanding and Data Preparation Technical requirements Understanding the business problem and proposing a solution Practical project ? diamond prices Practical project ? credit card default Dataset Understanding ? Exploratory Data Analysis Technical requirements What is EDA? Univariate EDA Bivariate EDA Introduction to graphical multivariate EDA Predicting Numerical Values with Machine Learning Technical requirements Introduction to ML Practical considerations before modeling MLR Lasso regression KNN Training versus testing error Predicting Categories with Machine Learning Technical requirements Classification tasks Credit card default dataset Logistic regression Classification trees Random forests Training versus testing error Multiclass classification Naive Bayes classifiers Introducing Neural Nets for Predictive Analytics Technical requirements Introducing neural network models Introducing TensorFlow and Keras Regressing with neural networks Classification with neural networks The dark art of training neural networks Model Evaluation Technical requirements Evaluation of regression models Evaluation for classification models The k-fold cross-validation Model Tuning and Improving Performance Technical requirements Hyperparameter tuning Improving performance Implementing a Model with Dash Technical requirements Model communication and/or deployment phase Introducing Dash Implementing a predictive model as a web application Additional course details: Nexus Humans Hands-on Predicitive Analytics with Python (TTPS4879) training program is a workshop that presents an invigorating mix of sessions, lessons, and masterclasses meticulously crafted to propel your learning expedition forward. This immersive bootcamp-style experience boasts interactive lectures, hands-on labs, and collaborative hackathons, all strategically designed to fortify fundamental concepts. Guided by seasoned coaches, each session offers priceless insights and practical skills crucial for honing your expertise. Whether you're stepping into the realm of professional skills or a seasoned professional, this comprehensive course ensures you're equipped with the knowledge and prowess necessary for success. While we feel this is the best course for the Hands-on Predicitive Analytics with Python (TTPS4879) course and one of our Top 10 we encourage you to read the course outline to make sure it is the right content for you. Additionally, private sessions, closed classes or dedicated events are available both live online and at our training centres in Dublin and London, as well as at your offices anywhere in the UK, Ireland or across EMEA.
Duration 4 Days 24 CPD hours This course is intended for This class is intended for experienced developers who are responsible for managing big data transformations including: Extracting, loading, transforming, cleaning, and validating data. Designing pipelines and architectures for data processing. Creating and maintaining machine learning and statistical models. Querying datasets, visualizing query results and creating reports Overview Design and build data processing systems on Google Cloud Platform. Leverage unstructured data using Spark and ML APIs on Cloud Dataproc. Process batch and streaming data by implementing autoscaling data pipelines on Cloud Dataflow. Derive business insights from extremely large datasets using Google BigQuery. Train, evaluate and predict using machine learning models using TensorFlow and Cloud ML. Enable instant insights from streaming data Get hands-on experience with designing and building data processing systems on Google Cloud. This course uses lectures, demos, and hand-on labs to show you how to design data processing systems, build end-to-end data pipelines, analyze data, and implement machine learning. This course covers structured, unstructured, and streaming data. Introduction to Data Engineering Explore the role of a data engineer. Analyze data engineering challenges. Intro to BigQuery. Data Lakes and Data Warehouses. Demo: Federated Queries with BigQuery. Transactional Databases vs Data Warehouses. Website Demo: Finding PII in your dataset with DLP API. Partner effectively with other data teams. Manage data access and governance. Build production-ready pipelines. Review GCP customer case study. Lab: Analyzing Data with BigQuery. Building a Data Lake Introduction to Data Lakes. Data Storage and ETL options on GCP. Building a Data Lake using Cloud Storage. Optional Demo: Optimizing cost with Google Cloud Storage classes and Cloud Functions. Securing Cloud Storage. Storing All Sorts of Data Types. Video Demo: Running federated queries on Parquet and ORC files in BigQuery. Cloud SQL as a relational Data Lake. Lab: Loading Taxi Data into Cloud SQL. Building a Data Warehouse The modern data warehouse. Intro to BigQuery. Demo: Query TB+ of data in seconds. Getting Started. Loading Data. Video Demo: Querying Cloud SQL from BigQuery. Lab: Loading Data into BigQuery. Exploring Schemas. Demo: Exploring BigQuery Public Datasets with SQL using INFORMATION_SCHEMA. Schema Design. Nested and Repeated Fields. Demo: Nested and repeated fields in BigQuery. Lab: Working with JSON and Array data in BigQuery. Optimizing with Partitioning and Clustering. Demo: Partitioned and Clustered Tables in BigQuery. Preview: Transforming Batch and Streaming Data. Introduction to Building Batch Data Pipelines EL, ELT, ETL. Quality considerations. How to carry out operations in BigQuery. Demo: ELT to improve data quality in BigQuery. Shortcomings. ETL to solve data quality issues. Executing Spark on Cloud Dataproc The Hadoop ecosystem. Running Hadoop on Cloud Dataproc. GCS instead of HDFS. Optimizing Dataproc. Lab: Running Apache Spark jobs on Cloud Dataproc. Serverless Data Processing with Cloud Dataflow Cloud Dataflow. Why customers value Dataflow. Dataflow Pipelines. Lab: A Simple Dataflow Pipeline (Python/Java). Lab: MapReduce in Dataflow (Python/Java). Lab: Side Inputs (Python/Java). Dataflow Templates. Dataflow SQL. Manage Data Pipelines with Cloud Data Fusion and Cloud Composer Building Batch Data Pipelines visually with Cloud Data Fusion. Components. UI Overview. Building a Pipeline. Exploring Data using Wrangler. Lab: Building and executing a pipeline graph in Cloud Data Fusion. Orchestrating work between GCP services with Cloud Composer. Apache Airflow Environment. DAGs and Operators. Workflow Scheduling. Optional Long Demo: Event-triggered Loading of data with Cloud Composer, Cloud Functions, Cloud Storage, and BigQuery. Monitoring and Logging. Lab: An Introduction to Cloud Composer. Introduction to Processing Streaming Data Processing Streaming Data. Serverless Messaging with Cloud Pub/Sub Cloud Pub/Sub. Lab: Publish Streaming Data into Pub/Sub. Cloud Dataflow Streaming Features Cloud Dataflow Streaming Features. Lab: Streaming Data Pipelines. High-Throughput BigQuery and Bigtable Streaming Features BigQuery Streaming Features. Lab: Streaming Analytics and Dashboards. Cloud Bigtable. Lab: Streaming Data Pipelines into Bigtable. Advanced BigQuery Functionality and Performance Analytic Window Functions. Using With Clauses. GIS Functions. Demo: Mapping Fastest Growing Zip Codes with BigQuery GeoViz. Performance Considerations. Lab: Optimizing your BigQuery Queries for Performance. Optional Lab: Creating Date-Partitioned Tables in BigQuery. Introduction to Analytics and AI What is AI?. From Ad-hoc Data Analysis to Data Driven Decisions. Options for ML models on GCP. Prebuilt ML model APIs for Unstructured Data Unstructured Data is Hard. ML APIs for Enriching Data. Lab: Using the Natural Language API to Classify Unstructured Text. Big Data Analytics with Cloud AI Platform Notebooks What's a Notebook. BigQuery Magic and Ties to Pandas. Lab: BigQuery in Jupyter Labs on AI Platform. Production ML Pipelines with Kubeflow Ways to do ML on GCP. Kubeflow. AI Hub. Lab: Running AI models on Kubeflow. Custom Model building with SQL in BigQuery ML BigQuery ML for Quick Model Building. Demo: Train a model with BigQuery ML to predict NYC taxi fares. Supported Models. Lab Option 1: Predict Bike Trip Duration with a Regression Model in BQML. Lab Option 2: Movie Recommendations in BigQuery ML. Custom Model building with Cloud AutoML Why Auto ML? Auto ML Vision. Auto ML NLP. Auto ML Tables.
Duration 3 Days 18 CPD hours This course is intended for This course is geared for attendees with solid Python skills who wish to learn and use basic machine learning algorithms and concepts Overview This 'skills-centric' course is about 50% hands-on lab and 50% lecture, with extensive practical exercises designed to reinforce fundamental skills, concepts and best practices taught throughout the course. Topics Covered: This is a high-level list of topics covered in this course. Please see the detailed Agenda below Getting Started & Optional Python Quick Refresher Statistics and Probability Refresher and Python Practice Probability Density Function; Probability Mass Function; Naive Bayes Predictive Models Machine Learning with Python Recommender Systems KNN and PCA Reinforcement Learning Dealing with Real-World Data Experimental Design / ML in the Real World Time Permitting: Deep Learning and Neural Networks Machine Learning Essentials with Python is a foundation-level, three-day hands-on course that teaches students core skills and concepts in modern machine learning practices. This course is geared for attendees experienced with Python, but new to machine learning, who need introductory level coverage of these topics, rather than a deep dive of the math and statistics behind Machine Learning. Students will learn basic algorithms from scratch. For each machine learning concept, students will first learn about and discuss the foundations, its applicability and limitations, and then explore the implementation and use, reviewing and working with specific use casesWorking in a hands-on learning environment, led by our Machine Learning expert instructor, students will learn about and explore:Popular machine learning algorithms, their applicability and limitationsPractical application of these methods in a machine learning environmentPractical use cases and limitations of algorithms Getting Started Installation: Getting Started and Overview LINUX jump start: Installing and Using Anaconda & Course Materials (or reference the default container) Python Refresher Introducing the Pandas, NumPy and Scikit-Learn Library Statistics and Probability Refresher and Python Practice Types of Data Mean, Median, Mode Using mean, median, and mode in Python Variation and Standard Deviation Probability Density Function; Probability Mass Function; Naive Bayes Common Data Distributions Percentiles and Moments A Crash Course in matplotlib Advanced Visualization with Seaborn Covariance and Correlation Conditional Probability Naive Bayes: Concepts Bayes? Theorem Naive Bayes Spam Classifier with Naive Bayes Predictive Models Linear Regression Polynomial Regression Multiple Regression, and Predicting Car Prices Logistic Regression Logistic Regression Machine Learning with Python Supervised vs. Unsupervised Learning, and Train/Test Using Train/Test to Prevent Overfitting Understanding a Confusion Matrix Measuring Classifiers (Precision, Recall, F1, AUC, ROC) K-Means Clustering K-Means: Clustering People Based on Age and Income Measuring Entropy LINUX: Installing GraphViz Decision Trees: Concepts Decision Trees: Predicting Hiring Decisions Ensemble Learning Support Vector Machines (SVM) Overview Using SVM to Cluster People using scikit-learn Recommender Systems User-Based Collaborative Filtering Item-Based Collaborative Filtering Finding Similar Movie Better Accuracy for Similar Movies Recommending movies to People Improving your recommendations KNN and PCA K-Nearest-Neighbors: Concepts Using KNN to Predict a Rating for a Movie Dimensionality Reduction; Principal Component Analysis (PCA) PCA with the Iris Data Set Reinforcement Learning Reinforcement Learning with Q-Learning and Gym Dealing with Real-World Data Bias / Variance Tradeoff K-Fold Cross-Validation Data Cleaning and Normalization Cleaning Web Log Data Normalizing Numerical Data Detecting Outliers Feature Engineering and the Curse of Dimensionality Imputation Techniques for Missing Data Handling Unbalanced Data: Oversampling, Undersampling, and SMOTE Binning, Transforming, Encoding, Scaling, and Shuffling Experimental Design / ML in the Real World Deploying Models to Real-Time Systems A/B Testing Concepts T-Tests and P-Values Hands-on With T-Tests Determining How Long to Run an Experiment A/B Test Gotchas Capstone Project Group Project & Presentation or Review Deep Learning and Neural Networks Deep Learning Prerequisites The History of Artificial Neural Networks Deep Learning in the TensorFlow Playground Deep Learning Details Introducing TensorFlow Using TensorFlow Introducing Keras Using Keras to Predict Political Affiliations Convolutional Neural Networks (CNN?s) Using CNN?s for Handwriting Recognition Recurrent Neural Networks (RNN?s) Using an RNN for Sentiment Analysis Transfer Learning Tuning Neural Networks: Learning Rate and Batch Size Hyperparameters Deep Learning Regularization with Dropout and Early Stopping The Ethics of Deep Learning Learning More about Deep Learning Additional course details: Nexus Humans Machine Learning Essentials with Python (TTML5506-P) training program is a workshop that presents an invigorating mix of sessions, lessons, and masterclasses meticulously crafted to propel your learning expedition forward. This immersive bootcamp-style experience boasts interactive lectures, hands-on labs, and collaborative hackathons, all strategically designed to fortify fundamental concepts. Guided by seasoned coaches, each session offers priceless insights and practical skills crucial for honing your expertise. Whether you're stepping into the realm of professional skills or a seasoned professional, this comprehensive course ensures you're equipped with the knowledge and prowess necessary for success. While we feel this is the best course for the Machine Learning Essentials with Python (TTML5506-P) course and one of our Top 10 we encourage you to read the course outline to make sure it is the right content for you. Additionally, private sessions, closed classes or dedicated events are available both live online and at our training centres in Dublin and London, as well as at your offices anywhere in the UK, Ireland or across EMEA.