Retargeting helps to promote brand awareness and sales. It involves reconnecting with the website visitors and persuading them to take action. This Retargeting Ads - The Complete Guide course will explain the steps to run a successful retargeting campaign. This Retargeting Ads - The Complete Guide course will provide you with valuable insights into remarketing and retargeting and their objectives. You'll learn the techniques to create intelligent retargeting and remarketing strategies for better advertising. Furthermore, you'll know how to use Google Analytics to develop your audience segments and build your remarketing audiences in a Google Analytics account. You'll also learn to configure your remarketing campaigns and make your retargeting audience with Google Adwords. Learning Objectives Know the difference between retargeting and remarketing Understand how retargeting works Learn the remarketing strategies to re-engage your prior customers Gain an excellent understanding of Google Analytics Tag Understand the benefits of using Google Tag manager Know how to use Google Analytics to develop and build your audience segments Explore the process of remarketing with Google Analytics Understand how Google ads audience manager works Who is this Course for? This Retargeting Ads - The Complete Guide course is ideal for aspiring professionals who wish to gain the relevant skills and knowledge to fast track their careers. It is for those who have little or no knowledge of retargeting ads or those who are new to the field and want to test their skills and knowledge. There are no entry requirements for this course. However, an eye for detail and a creative mind is essential. Entry Requirement This course is available to all learners of all academic backgrounds. A good understanding of the English language, numeracy, and ICT are required to attend this course. CPD Certificate from Course Gate At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £4.99 and the hard copy for £9.99. Also, you can order both PDF and hardcopy certificates for £12.99. Career Path On successfully completing the Retargeting Ads - The Complete Guide course, learners can progress to a more advanced program from our course list. Career opportunities in this field include freelancing or working in-house, within a range of professional settings, with the opportunity to earn a high salary. Related professions in this industry include: Paid Media Manager PPC Manager Digital Marketing Assistant Course Curriculum Module 01: Welcome and Introduction Welcome to the retargeting ad masterclass (plus a sneak preview) Don't Skip! 00:07:00 What is remarketing and retargeting? Defining our objectives and purpose 00:17:00 Module 02: The Digital Advertising Ecosystem: Understanding How Retargeting Works The Digital Advertising Ecosystem 00:08:00 Understanding Ad Exchanges And How They Work 00:20:00 What Remarketing Looks Like On The Inside 00:10:00 Module 03: Developing Your Remarketing and Retargeting Strategies Audiences and Segments: The Foundation Of Your Remarketing Strategy 00:07:00 Understanding Intent Signals and Visitor Engagement 00:12:00 Behavioural Characteristics - The Composition Of Your Segments 00:15:00 Combining Characteristics - Infinite Possibilities! 00:07:00 Characteristics That Matter To You Your First Assignment 00:02:00 Module 04: Planning Your Retargeting Campaigns Like A Pro Funnel Based Segmentation - Funnel Mapping 00:10:00 Funnel Based Segmentation - Using The Funnel To Develop Your Lists 00:14:00 Using Your Website To Plan Your Remarketing Lists 00:19:00 Mapping Your Ad Groups Using Your Lists and Values (Part 1) 00:13:00 Mapping Your Ad Groups Using Your Lists and Values (Part 2) 00:14:00 Module 05: Using Google Analytics To Develop and Build Your Audience Segments Introduction To The Google Analytics Tag 00:05:00 Logging In To Google Analytics Account & Retrieving Your Analytics Tracking Tag 00:04:00 Adding Your Google Analytics Tag To Your Website And Verifying That It's Working 00:13:00 Module 06: Tips, Tricks & Shortcuts Using Google Tag Manager as Your Tag Management System The Benefits Of Using Google Tag Manager 00:10:00 Signing Into Your Google Tag Manager Account 00:08:00 Adding Your Basic Google Analytics Tag Through Google Tag Manager 00:11:00 Setting Up Custom Button and Link Click Tracking In Google Tag Manager 00:20:00 Adding Page-Level Scroll Depth Tracking In Google Tag Manager 00:15:00 Adding Custom User Engagement Timers In Google Tag Manager 00:13:00 Adding Google Adwords Conversion Tracking Through Google Tag Manager 00:10:00 Setting Up Your Google AdWords Remarketing Tag Using Google Tag Manager 00:10:00 Module 07: Building Your Remarketing Audiences In Your Google Analytics Account Linking Your Google AdWords and Google Analytics Accounts 00:10:00 Introduction To The Google Analytics Audience Builder 00:17:00 Building Remarketing Audiences In Google Analytics Based On URL Attributes 00:18:00 Developing Remarketing Audiences Using Your AdWords Campaigns and AdWords Data 00:22:00 Setting Up Sequences In The Google Analytics Audience Builder Using AdWords Campaigns Final 00:05:00 Setting Up Goal-Based Remarketing Audiences In Google Analytics 00:14:00 Setting Up Event-Based Audiences Using The Google Analytics Display Builder 00:17:00 Importing Remarketing Audiences From The Google Analytics Solutions Gallery 00:11:00 Data Drilldown- Using Affinity Categories To Enhance Your Remarketing Campaigns 00:19:00 Data Drilldown - Using In-Market Segments To Enhance Your Remarketing Audiences 00:12:00 Module 08: Introduction To Configuring Your Remarketing Campaigns In Google AdWords How Google Analytics and AdWords Talk To Each Other 00:09:00 Importing Google Analytics Goals into AdWords For Conversion Tracking 00:06:00 Viewing and Analysing Google Analytics Remarketing Audiences in Google AdWords 00:14:00 Module 09: Using The Google AdWords Audience Builder To Build Your Retargeting Audiences Introduction To Building Retargeting Ads Lists In Google AdWords 00:05:00 Building and Configuring New Retargeting ads lists inside Google AdWords 00:10:00 Using Custom Combinations To Effectively Sculpt Your Retargeting Ads Traffic 00:11:00 Certificate and Transcript Order Your Certificates or Transcripts 00:00:00
Duration 5 Days 30 CPD hours This course is intended for This course is designed for: IT Professionals in the BC/DR or system administration domain, business continuity and disaster recovery consultants, individuals wanting to establish themselves in the field of IT business, continuity and disaster recovery, IT risk managers and consultants, and CISOs and IT directors. Before taking this course, some experience in the IT BC/DR domain is recommended. More info can be found here: https://www.eccouncil.org/wp-content/uploads/2017/05/edrpv3-brochure.pdf Overview EC-Council Disaster Recovery Professional (EDRP) is a comprehensive professional course that teaches students how to develop enterprise-wide business continuity and disaster recovery plans. EDRP provides the professionals with a strong understanding of business continuity and disaster recovery principles, including conducting business impact analysis, assessing of risks, developing policies and procedures, and implementing a plan. EDRP teaches professionals how to secure data by putting policies and procedures in place, and how to recover and restore their organization's critical data in the aftermath of a disaster. EDRP provides the professionals with a strong understanding of business continuity and disaster recovery principles, including conducting business impact analysis, assessing of risks, developing policies and procedures, and implementing a plan. It also teaches professionals how to secure data by putting policies and procedures in place, and how to recover and restore their organization?s critical data in the aftermath of a disaster. The program is designed to provide much needed step-by-step guidance to attendees and then tests their knowledge through case studies. EDRPv3 addresses gaps in other BC/DR programs by providing helpful templates that are applied to BC/DR efforts in an enterprise. Course Outline Introduction to Disaster Recovery and Business Continuity Business Continuity Management (BCM) Risk Assessment Business Impact Analysis (BIA) Business Continuity Planning (BCP) Disaster Recovery Planning Process Data Backup Strategies Data Recovery Strategies Virtualization-Based Disaster Recovery System Recovery Centralized and Decentralized System Recovery BCP Testing, Maintenance, and Training Additional course details: Nexus Humans EC-Council Disaster Recovery Professional (EDRP) training program is a workshop that presents an invigorating mix of sessions, lessons, and masterclasses meticulously crafted to propel your learning expedition forward. This immersive bootcamp-style experience boasts interactive lectures, hands-on labs, and collaborative hackathons, all strategically designed to fortify fundamental concepts. Guided by seasoned coaches, each session offers priceless insights and practical skills crucial for honing your expertise. Whether you're stepping into the realm of professional skills or a seasoned professional, this comprehensive course ensures you're equipped with the knowledge and prowess necessary for success. While we feel this is the best course for the EC-Council Disaster Recovery Professional (EDRP) course and one of our Top 10 we encourage you to read the course outline to make sure it is the right content for you. Additionally, private sessions, closed classes or dedicated events are available both live online and at our training centres in Dublin and London, as well as at your offices anywhere in the UK, Ireland or across EMEA.
Mental Health Counselling Online Mental Health Counselling is an advanced-level diploma course that analyzes and researches the responsibilities and duties of a professional psychiatrist. Do you have an interest in psychology and counselling? This course covers everything you need to know about this course and making a career out of it. Our expertly designed course is here to solve all of your problems at once. Students can confidently learn all the necessary skills to join the psychology & counselling industry. It is a demanding profession, with the average salary of a Psychologist in the UK around 55,000 GBP. This qualification enables you to pursue a rewarding career in a rapidly growing counselling and psychology sector. The Mental Health Counselling course was designed by expert instructors, industry-standard to guide you in the right direction and take a step on your career journey. This course is ideal for those who are new to this profession and who want to increase their skills and knowledge. It covers the fundamentals of psychotherapy, as well as how to conduct online sessions. Explore the increasingly important role of the professional counselor and psychiatric. Discover why qualified counselors and psychiatrists are in higher demand and start working toward a rewarding profession for life. This Mental Health Counselling course is an excellent medium if you want to improve your skills and understanding; it is one of the most popular courses. Courses are included in this Counselling Bundle Course Course 01: Diploma in Counselling and Psychology Course 02: Level 2 Certificate in Awareness of Mental Health Problems Course 03: Level 2 Award in Suicide Awareness Course 04: Level 5 Mental Health Care - MCA and DOLS Course 05: Level 5 Diploma in Medical & Clinical Administration Course 06: Introduction to Psychotherapy Course 07: Adult Nursing Training Course 08: Ambulance Care Assistant Course 09: Social Worker: Social Work Diploma Course 10: Diploma in Nurse Prescribing Others Included of Counselling Bundle Course Free 10 PDF Certificate Access to Content - Lifetime Exam Fee - Totally Free Unlimited Retake Exam [ Note: Free PDF certificate as soon as completing the Mental Health Counselling course ] Mental Health Counselling Detailed course curriculum of the Mental Health Counselling Course: Module 01: Introduction: Toward an Integrative Approach in Counselling Module 02: Therapeutic Relationship: Exploring Clients' Symptoms and Strengths Module 03: Powered by Struggles and Strengths Module 04: Positive Psychology in Counselling: What is It? Module 05: Psychoanalytic Therapy Module 06: Adlerian Therapy Module 07: Existential Therapy Module 08: PersonâCentred Therapy Module 09: Gestalt Therapy Module 10: Behaviour Therapy Module 11: CognitiveâBehaviour Therapy Module 12: Reality Therapy Module 13: Feminist Therapy Module 14: Family Therapy Assessment Method of Mental Health Counselling After completing each module of the Mental Health Counselling course, you will find automated MCQ quizzes. To unlock the next module, you need to complete the quiz task and get at least 60% marks. Once you complete all the modules in this manner, you will be qualified to request your certification. Certification of Mental Health Counselling After completing the MCQ/Assignment assessment for this Mental Health Counselling course, you will be entitled to a Certificate of Completion from Training Tale. It will act as proof of your extensive professional development. The certificate is in PDF format, which is completely free to download. A printed version is also available upon request. It will also be sent to you through a courier for £13.99. Who is this course for? Mental Health Counselling This Mental Health Counselling course is suitable for anyone who wants to start a career as a psychologist or counsellor, as well as professionals who want to test their existing skills and knowledge. Requirements Mental Health Counselling There are no specific requirements for this Mental Health Counselling course because it does not require any advanced knowledge or skills. Career path Mental Health Counselling After completing this Mental Health Counselling course, candidates may pursue careers such as: Operating Own Counselling Practice Careers Counsellor or Adviser Family and Marriage Counsellor Rehabilitation Counsellor Certificates Certificate of completion Digital certificate - Included
Are you concerned about your prospects? Our expertly designed Diploma in Counselling and Psychology course is here to solve all of your problems at once. Learn all the necessary skills to join the psychology & counselling industry with confidence. It is a demanding profession, with the average salary of a Psychologist in the UK around 55,000 GBP. This qualification enables you to pursue a rewarding career in a rapidly growing counselling and psychology sector. Through this Diploma in Counselling and Psychology course, you will gain a thorough understanding of Counselling and Psychology. Learn how to assist people in dealing with personal and professional challenges. There are numerous opportunities to work in well-established institutions and companies. Enrol on our Diploma in Counselling and Psychology course today, become an expert in human minds, and take the first step toward a psychologist or counsellor career. Learning Outcomes After completing this course, the learner will be able to: Gain a thorough understanding of counselling. Understand the therapeutic relationship. Gain in-depth knowledge about positive psychology. Understand psychoanalytic therapy. Understand personâCentred therapy. Understand Adlerian therapy. Understand psychoanalytic therapy. Understand Gestalt Therapy & cognitiveâbehaviour therapy. Understand family therapy & feminist therapy. Why Choose Diploma in Counselling and Psychology Course from Us Self-paced course, access available from anywhere. Easy to understand, high-quality study materials. Diploma in Counselling and Psychology Course developed by industry experts. MCQ quiz after each module to assess your learning. Automated and instant assessment results. 24/7 support via live chat, phone call or email. Free PDF certificate as soon as completing the Diploma in Counselling and Psychology course. **Courses are included in this Bundle Course Course 01: Diploma in Counselling and Psychology Course 02: Introduction to Psychology Course 03: Introduction to Psychotherapy Course 04: Clinical Psychology Diploma Course 05: Diploma in Mastering Psychology Course 06: Primary Teaching Diploma Course 07: Adults Support Worker Course Course 08: Level 4 Diploma in Child Counselling Course Course 09: Child and Adolescent Mental Health Course Course 10: Level 4 Diploma in Child Psychology Course ***Others Included of Diploma in Counselling and Psychology Bundle Course Free 10 PDF Certificate Access to Content - Lifetime Exam Fee - Totally Free Free Retake Exam [ Note: Free PDF certificate as soon as completing the course ] Detailed course curriculum of the Diploma in Counselling and Psychology Course: Module 1: Introduction: Toward an Integrative Approach in Counselling Module 2: Therapeutic Relationship: Exploring Clients' Symptoms and Strengths Module 3: Powered by Struggles and Strengths Module 4: Positive Psychology in Counselling: What is It? Module 5: Psychoanalytic Therapy Module 6: Adlerian Therapy Module 7: Existential Therapy Module 8: PersonâCentred Therapy Module 9: Gestalt Therapy Module 10: Behaviour Therapy Module 11: CognitiveâBehaviour Therapy Module 12: Reality Therapy Module 13: Feminist Therapy Module 14: Family Therapy ------------------- Assessment Method After completing each module of the Diploma in Counselling and Psychology, you will find automated MCQ quizzes. To unlock the next module, you need to complete the quiz task and get at least 60% marks. Once you complete all the modules in this manner, you will be qualified to request your certification. Certification After completing the MCQ/Assignment assessment for this Diploma in Counselling and Psychology course, you will be entitled to a Certificate of Completion from Training Tale. It will act as proof of your extensive professional development. The certificate is in PDF format, which is completely free to download. A printed version is also available upon request. It will also be sent to you through a courier for £13.99. Who is this course for? This Diploma in Counselling and Psychology course is suitable for anyone who wants to start a career as a psychologist or counsellor, as well as professionals who want to test their existing skills and knowledge. Requirements There are no specific requirements for this course because it does not require any advanced knowledge or skills. Students who intend to enrol in this Diploma in Counselling and Psychology course must meet the following requirements: Good command of the English language Must be vivacious and self-driven Basic computer knowledge A minimum of 16 years of age is required Career path After completing this Diploma in Counselling and Psychology course, candidates may pursue careers such as: Operating Own Counselling Practice Careers Counsellor or Adviser Family and Marriage Counsellor Rehabilitation Counsellor Certificates Certificate of completion Digital certificate - Included
The work of a technical team is invariably challenging and often unpredictable. Definition of the work can be problematic, timescales can be hard to estimate and the right technical approach difficult to select. Staff involved in this type of work usually have very high levels of specialist knowledge in their field and have high expectations of those who lead them. In addition to the challenges of the work, the team leader often has to balance the need for professional excellence with financial and commercial considerations and to ensure that team goals are realistic by being an effective negotiator with other project and senior managers. These characteristics make technical team leadership a demanding and complex activity. This programme aims to help participants develop the skills needed to become an effective technical team leader. The objectives of this programme are to help participants: understand the significance of leadership skills and their impact on team performance review the key skills needed to be an effective, 'multi-dimensional' team leader and learn how to develop, adapt and apply them in practice learn how to identify the preferred leadership style for the context and organisational culture and how to develop personal style versatility understand the role of the project leader in building an effective team and the skills required to promote and sustain team performance gain a better understanding of the interpersonal skills needed to motivate individual team members and harness the full potential of the team DAY ONE 1 Technical teams and leadership What is a leader? How much can leadership be learned? The team environment and the impact of leadership skills The characteristics of high performance teams and their leaders Some useful models and theories of leadership explored Types of leadership; choosing how to use leadership power Evaluating personal leadership style; how to develop style flexibility 2 Essential skills for team leaders 3 key dimensions of effective leadership: inwards, outwards and upwards Developing and promoting a 'team vision': strategic thinking skills The vital role of communication skills and how to develop them Understanding others; emotional intelligence skills Being a visible leader; behavioural and influencing skills Building effective relationships; the importance of trust and respect DAY TWO 3 Leading inwards to build the team The role of leadership in developing team performance Understanding individuals in the team; recognising team role preferences Managing conflict and promoting positive team dynamics Setting standards, maintaining discipline and rewarding performance Harnessing team potential: building motivation within the team Promoting team learning; the team leader as coach / mentor 4 Leading outwards and upwards to support the team Negotiating realistic team goals; effective influencing skills Gaining empowerment and support from the key stakeholders Leading upwards: knowing when and how to take the initiative Building team credibility within the organisation; helping the team deliver Becoming an effective team player in leadership teams Building and maintaining rapport with influential stakeholders
Digital Marketing: Digital Marketing and Advertising Year after year, businesses worldwide spend more than ever before on a wide range of Digital Marketing: Digital Marketing services. The ongoing evolution of Digital Marketing: Digital Marketing translates into ongoing and limitless career opportunities for new-generation marketing specialists all over the world. Digital Marketing: Digital marketing has become the new standard for businesses and marketing professionals, from website development to search engine optimization to e-mail marketing and so much more. There has never been a better time to consider a rewarding career in Digital Marketing: Digital Marketing. This Digital Marketing: Digital Marketing and Advertising course includes social media marketing, creating an effective Digital Marketing: Digital Marketing plan, working with PPC engines such as Google AdWords, an introduction to e-mail marketing, the fundamentals of SEO, and building a brand through creative online marketing and much more. Take the first important step towards a rewarding career in the field of Digital Marketing: Digital Marketing by enrolling in our exclusive Digital Marketing: Digital Marketing and Advertising course! Take the first important step towards a rewarding career in the field of Digital Marketing by enrolling in our exclusive Digital Marketing: Digital Marketing and Advertising course! GIFT Courses: Course 01: Social Media Marketing Strategy Course 02: Level 4 Copywriting Digital Marketing: Digital Marketing and Advertising Industry Experts Designed this Digital Marketing and Advertising course into 21 detailed modules. Assessment Method of Digital Marketing: Digital Marketing and Advertising After completing Digital Marketing: Digital Marketing and Advertising Course, you will get quizzes to assess your learning. You will do the later modules upon getting 60% marks on the quiz test. Apart from this, you do not need to sit for any other assessments. Certification of Digital Marketing: Digital Marketing and Advertising After completing the Digital Marketing: Digital Marketing and Advertising Course, you can instantly download your certificate for FREE. The hard copy of the certification will also be delivered to your doorstep via post, which will cost £13.99. Who is this course for? Digital Marketing: Digital Marketing and Advertising This Digital Marketing: Digital Marketing and Advertising course is open to everyone. Requirements Digital Marketing: Digital Marketing and Advertising To enrol in this Digital Marketing: Digital Marketing and Advertising Course, students must fulfil the following requirements: Digital Marketing: Good Command over English language is mandatory to enrol in our Digital Marketing Course. Digital Marketing: Be energetic and self-motivated to complete our Digital Marketing Course. Digital Marketing: Basic computer Skill is required to complete our Digital Marketing Course. Digital Marketing: If you want to enrol in our Digital Marketing Course you must be at least 15 years old. Career path Digital Marketing: Digital Marketing and Advertising
Designated Safeguarding Officer The purpose of this Designated Safeguarding Officer course is to provide strong knowledge of safeguarding to people who work with children. Our exclusive Designated Safeguarding Officer Training Course will teach you about the safeguarding procedure and how to deal with suspected abuse in order to protect children from future harm. This Designated Safeguarding Officer Training Course provides learners with a solid understanding of why safeguarding is so important. It discusses the designated safeguarding lead's role, what they are responsible for and the short-term and long-term risks that a child may face as a result of abuse. The Designated Safeguarding Officer course also covers the procedures on how to report and respond to concerns that a child is being abused and the steps to follow. Why choose this Designated Safeguarding Officer Training Course from the School of Health Care? Self-paced course, access available from anywhere in the world. High-quality study materials that are easy to understand. Course developed by industry experts. After each module, there will be an MCQ quiz to assess your learning. Assessment results are generated automatically and instantly. 24/7 support is available via live chat, phone call, or email. Free PDF certificate after completing the course. Main Course: Level 3 Designated Safeguarding Lead Training Course Free Courses Course 01: Level 3 Award in Childcare and Education Course 02: Child and Adolescent Mental Health [ Note: Free PDF certificate as soon as completing Designated Safeguarding Officer Training Course] Designated Safeguarding Officer Course Curriculum of Level 3 Designated Safeguarding Lead Training Course Module 01: Introduction Module 02: Safeguarding Structure and Guidance Module 03: Recognising and Responding to Abuse Module 04: Responses Under the Safeguarding Structure Module 05: Working Together and Sharing Information Module 06: Recording Information Assessment Method of Designated Safeguarding Officer After completing Designated Safeguarding Lead Training Course, you will get quizzes to assess your learning. You will do the later modules upon getting 60% marks on the quiz test. Apart from this, you do not need to sit for any other assessments. Certification of Designated Safeguarding Officer After completing the Designated Safeguarding Lead Training course, you can instantly download your certificate for FREE. The hard copy of the certification will also be delivered to your doorstep via post, which will cost £13.99 Who is this course for? Designated Safeguarding Officer This Designated Safeguarding Lead Training course is ideal for supervisors, managers, or designated safeguard leads who work with children, teenagers, or vulnerable adults. This includes the following: Nursery workers Teachers Support staff Social workers Nurses Doctors. Requirements Designated Safeguarding Officer There are no particular requirements for this Designated Safeguarding Officer Training Course because it doesn't call for any specialized training. Career path Designated Safeguarding Officer
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