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621 Opportunities courses in Cardiff delivered Live Online

Sales skills for selling products (In-House)

By The In House Training Company

Bad news - people don't buy your product. Better news - they don't buy anyone else's product either. Best news - they do buy what a product gives them, whether it be removing 'pain' or giving 'pleasure'. So what a challenge it is that every single person buys your product for a slightly different reason! What's the secret to selling in that sort of sales environment? This programme provides a great roadmap. This course will help participants: Build rapport with authenticity Use open questions, listening and summary to properly understand the prospect Use 'impact' questions to 'stack the pain' of remaining with the status quo Convert features into personalised benefits that reflect stated needs Handle objections with calm confidence Identify buying signals Close effectively Convey credible urgency centred on the prospect's - not the salesperson's - interests 1 What makes a customer buy any product? Moving towards 'pleasure' Moving away from 'pain' Robert Cialdini's Psychology of Influence - buying motives Understanding what your product does for customers Why there is never a 'one size fits all' approach What are the real 'unique selling points' and why the salesperson is the real 'USP' At what point does the customer emotionally buy your product? 2 Getting past gatekeepers What gatekeepers' motivations are How to make them your friend rather than your enemy How to make your call harder to block than to put through How to control the gatekeeper with questions, not answers Using Cialdini's 'reciprocity' law to get put through more often Practical exercise in which the trainer poses as gatekeeper 3 Questioning and listening skills How to use open questions to get the customer talking What questions to avoid and why How to 'stack the pain' of the status quo with 'impact questions' Practical 'pain stacking' exercise in pairs What listening is and what it isn't Question funnelling - how to earn deeper disclosure through probing Practical funnelling exercise in pairs The power of summary 4 How to create tailored benefits and not 'dive into solution' What is 'diving into solution'? Examples and analogies Why it is to be avoided Practical exercise in pairs - how it feels to have solutions offered up too early How to avoid 'feature-dumping' What is 'value selling'? How to create tailored benefits How to convert product features into benefits How to deal with the prospect's competitor allegiance 5 Handling objections and testing the water How to overcome the price objection by selling value Common objections the participants encounter and answers that work The objections salespeople carry in their own heads The 'A-C-E' objection-handling model How to uncover objections When - and when not - to trial close 6 Closing skills Why salespeople often close too early How to identify buying signals How to use urgency with skill and effectiveness Four killer closing techniques that work How to avoid buying the product back by careless post-sale talk How to ask for referrals for your product How to 'farm' the account for future opportunities 7 Wrap-up Key learnings from each participant Individual action planning - steps that can and will be implemented in the workplace

Sales skills for selling products (In-House)
Delivered in Harpenden or UK Wide or OnlineFlexible Dates
Price on Enquiry

Key account management (In-House)

By The In House Training Company

This programme has a simple objective: to help a sales team create and implementa comprehensive account development plan. If you want to earn strategic partner or preferred supplier status with your clients and customers then you need to add value to their business, consistently, and you can only do this if you have a plan - a key account management plan. This programme will help participants: Discover opportunities - through a deeper understanding of the customer's business Develop partnership - through a better 'value proposition' for the customer Increase repeat business - based on higher customer satisfaction Improve synergy - by getting everyone to 'sing from the same hymn sheet' Develop a collaborative account plan - validated by the customer and their own management Secure resources - management will align resources to execute soundly based account plans Win an increased share of 'customer wallet' - through systematic account development 1 The six principles of strategic account development Introduction to the PROFIT account development model:- Performance- Relationships- Objectives and goals- Feedback- Integration- Teamwork Practical account development strategies: overview and case studies 2 Performance Use practical tools to help you manage and measure account performance and success Design and build a monthly account dashboard for all sizes of account Prioritise and manage accounts and customers pro-actively and successfully, using proven planning tools Develop a cross-selling strategy to integrate products or solutions into the customer's business as closely as possible 3 Relationships How to build and manage key relationships within an account Qualifying and managing key influencers accurately Producing a 'relationship matrix' for each account quickly and easily Approaching and developing new contacts strategically Tools and techniques for successful tracking of contacts and call-backs Developing a coach or advocate in every customer organisation pro-actively 4 Objectives and goals Where are you now? - how to establish your competitive position within an account Know how to set, monitor and track key objectives for accounts over the short, medium and long term Selling against the competition - developing both long- and short-term sales strategies 5 Feedback - building loyal and satisfied customers The correct way to manage customer expectations and create listening loops within an account How to monitor and track your customer's perception and satisfaction with your organisation Building a personalised satisfaction matrix for each account Customer review meetings - best practice in building loyalty by regular joint planning events Understanding the concept of long-term customer value and the importance of adapting a customer-focused attitude 6 Integration How to integrate your products or solutions with the customer's business needs and processes Spot and react to early warning signals that may cause an account's loyalty to fade, reduce revenue or switch to a competitor Developing a loyalty strategy for key accounts or groups of smaller accounts Getting your message and strategy across to C-level contacts 7 Teamwork Working with others to achieve your account goals Gaining internal commitment from your organisation Managing and working with a virtual team Creating cross-departmental communication loops 8 Putting it all together Personal account reviews Personal learning summary and action plans

Key account management (In-House)
Delivered in Harpenden or UK Wide or OnlineFlexible Dates
Price on Enquiry

The professional project manager (In-House)

By The In House Training Company

The aim of this programme is to provide current / prospective senior project managers with an in-depth review of the role and importance of project management in the organisation. It focuses on the strategic role of the project manager and aims to draw out the full scope of the role and how it impacts on project performance. The five key objectives of this programme are to enable the participants to: Identify the characteristics and attributes needed by project managers in ensuring the organisation is recognised as an industry leader in delivering successful projects Understand the full scope and impact of the project manager / leader's role in managing projects or programmes to maximise benefit to the business Define the hallmarks and skills required to manage significant business projects or project portfolios Develop an understanding of the skills required and their impact on the project through case study work and syndicate exercises Benefit from an effective forum for exchanging experience and fostering a sense of team spirit and mutual support between senior project managers DAY ONE 1 Introduction (Course sponsor) A vision of future opportunities and challenges The impact of project managers / leaders on future success 2 The determinants of success The contractor's perspective The client's perspective Success and failure: factors that determine the project outcome The impact of the project manager 3 Case study: Project Giotto How successful was this project? What were the primary factors that influenced the outcome? How relevant are these factors to current projects? Feedback and review 4 Project team exercise A practical exercise demonstrating the role of the project manager in managing the interfaces between the client, the project team and suppliers Review - what skills are required to be a 'world class' project manager? 5 The role of the Project Manager The role and skills of the 'world class' project manager The three key dimensions of effective project leadershipManaging influential stakeholdersManaging project performanceManaging the project team Project leadership skills appraisal (individual review) DAY TWO 6 Managing influential stakeholders Project management and the art of leadership Who are the influential stakeholders and how do they affect the project? What we need to do / not do, to build successful working relationships 7 Case study: Understanding the customer What are the likely problems the project manager will encounter? What should the project manager do to ensure an effective partnership? 8 Managing project performance Issues affecting commercial performance Joining up the project life-cycle: getting performance from inception to closure The roles of project manager, line manager and project sponsor 9 Project team exercise: Making the promise / delivering the promise An exercise demonstrating the commercial and team leadership skills needed by the project manager Review - what must the project manager do to optimise project performance? 10 Managing multi-functional project teams The challenges of building effective, multi-functional project teams Co-ordinating work across functional and organisational boundaries Maintaining strategic focus and balancing priorities 11 Making it happen Individual action planning Syndicate discussion 12 Course review and transfer planning (Course sponsor present) What will we do differently? How will we make it happen? Conclusion

The professional project manager (In-House)
Delivered in Harpenden or UK Wide or OnlineFlexible Dates
Price on Enquiry

Conveyancing - Online Diploma

By NextGen Learning

Course Overview: The "Conveyancing - Online Diploma" offers a comprehensive introduction to the legal process of property transactions. This course covers key aspects of conveyancing, including property law, standard transactions, and taxation issues. It equips learners with essential knowledge in legal documentation, the law of contract, and landlord-tenant relations. Upon completion, learners will have developed a solid understanding of the conveyancing process, enabling them to pursue career opportunities within the legal sector or enhance their current roles. The course provides learners with a robust foundation in property law and conveyancing practices, ensuring that they are well-prepared for real-world applications in the field. Course Description: This online diploma course covers a wide range of topics crucial for understanding the conveyancing process. Learners will explore key fundamentals, including property law, the law of contract, and landlord-tenant relations. The course will also delve into the practical aspects of property transactions, such as preparing legal documents, understanding accounting procedures, and staying updated with land registry regulations. As learners progress, they will deepen their understanding of standard conveyancing transactions and taxation issues relevant to conveyancers. The course is designed to provide learners with the knowledge and skills needed to navigate the complexities of property law and successfully manage conveyancing processes within a legal or professional setting. Course Modules: Module 01: Introduction to Conveyancing Module 02: Key Conveyancing Fundamentals Module 03: Property Law & Conveyancing Practice Module 04: Land Registry Updates and Law Module 05: Law of Contract Module 06: Landlord and Tenant Module 07: Standard Conveyancing Transactions Module 08: Understanding Accounting Procedures for Conveyancing Transactions Module 09: Preparing Legal Documents Module 10: Taxation Issues for Conveyancers (See full curriculum) Who is this course for? Individuals seeking to start a career in conveyancing. Professionals aiming to deepen their knowledge of property law. Beginners with an interest in property law and conveyancing. Individuals wanting to work in legal support roles within real estate. Career Path: Conveyancer Property Lawyer Legal Assistant in Real Estate Paralegal in Property Transactions Real Estate Legal Consultant

Conveyancing - Online Diploma
Delivered OnlineFlexible Dates
£9.99

Energy Saving in Electric Motors

By NextGen Learning

Course Overview This course on "Energy Saving in Electric Motors" provides learners with a comprehensive understanding of the principles and techniques for improving energy efficiency in electric motors. With the increasing demand for sustainable practices, this course equips participants with the knowledge to identify and implement energy-saving solutions, ultimately helping businesses reduce operational costs and environmental impact. Through a structured approach, learners will explore motor classifications, losses, and various strategies for optimising energy consumption. By the end of the course, participants will be equipped with the skills to enhance motor performance, ensuring long-term energy savings and contributing to a greener future. Course Description The "Energy Saving in Electric Motors" course covers a wide range of topics crucial for understanding energy efficiency in motor systems. Learners will explore key concepts such as motor classifications, relevant terminology, and the various losses associated with electric motors. The course delves into multiple strategies for energy saving across five focused modules, providing detailed insights into how energy consumption can be reduced at different stages of motor operation. The course also introduces energy-efficient motor technologies, ensuring learners gain a well-rounded understanding of the subject. Participants will develop the skills to identify opportunities for energy optimisation in motor systems, improving both operational efficiency and environmental sustainability. Course Modules Module 01: Introduction Module 02: Classification Module 03: Terminologies Module 04: Losses Module 05: Energy saving in motors part I Module 06: Energy saving in motors part II Module 07: Energy saving in motors part III Module 08: Energy saving in motors part IV Module 09: Energy saving in motors part V Module 10: Energy Efficient Motor (See full curriculum) Who is this course for? Individuals seeking to improve energy efficiency in industrial operations. Professionals aiming to enhance their expertise in electric motor systems. Beginners with an interest in energy management or electrical engineering. Environmental advocates looking to contribute to sustainable practices in the industrial sector. Career Path Energy Efficiency Consultant Electrical Engineer (Industrial Applications) Sustainability Manager Motor Systems Specialist Energy Auditing Professional

Energy Saving in Electric Motors
Delivered OnlineFlexible Dates
£9.99

MSc Finance and Management Top-Up

By School of Business and Technology London

Getting Started MSc Finance and Management is a globally recognised finance qualification suitable for experienced finance professionals who like to kick start their career in finance. The programme is designed to provide students with advanced knowledge and skills in financial management, enhancing their career prospects in the finance industry. UCLAN awards the degree and is suitable for those who have completed a relevant postgraduate diploma. The Master's in Finance and Management is a 9-month Top-Up programme focused solely on the dissertation module. Students must undertake independent research, demonstrating their ability to apply advanced research techniques to a finance-related topic. This module carries 60 credits and enables students to showcase their knowledge, understanding, and research skills in financial management. Throughout the programme, students receive support from experienced academics and industry professionals who provide guidance and feedback on their research projects. The programme is delivered through online webinars and independent study, allowing students to balance their studies with work and personal commitments. The MSc Finance and Management Top Up is awarded and delivered by the University of Central Lancashire through distance learning. School of Business and Technology London partners with Chestnut Education Group to promote this programme. About Awarding Body Founded in 1828, the University of Central Lancashire is a public university based in Preston, Lancashire, England. Today, UCLAN is one of the largest in the United Kingdom, with a student and staff community of nearly 38,000. At present, the University has academic partners in all regions of the globe, and it is on a world stage that the first-class quality of its education was first recognised. In 2010, UCLAN became the first UK modern Higher Education institution to appear in the QS World University Rankings. In 2018, the Centre for World University Rankings estimated Central Lancashire to be in the top 3.7 per cent of all global universities, highlighting the growth the University has made in offering students real-world learning experiences and reflecting the University's extensive pool of academic talent. Ranked in the top 7% of universities worldwide. Student Communities from more than 100 countries WES Recognised Qualifi is a UK Government (Ofqual.gov.uk) regulated awarding organisation and has developed a reputation for supporting relevant skills in a range of job roles and industries, including Leadership, Enterprise and Management, Hospitality and catering, Health and Social Care, Business Process Outsourcing and Public Services. Qualifi is also a signatory to BIS international commitments of quality. The following are the key facts about Qualifi. Regulated by Ofqual.gov.uk World Education Services (WES) Recognised Assessment Major Project No examinations Entry Requirements Qualifi Level 7 Diploma in Accounting and Finance Applicants should normally have a good first degree or equivalent and be working in or have recently worked within the accounting and finance arena. If English is not your first language, you will be expected to demonstrate a certificated level of proficiency of at least IELTS 6.5 (Academic level) or equivalent English Language qualification. Progression Upon completion of the degree, graduates will possess the necessary skills and knowledge to pursue various career opportunities in finance, including roles in financial analysis, investment banking, risk management, corporate finance and financial planning. Additionally, the programme serves as a solid foundation for further study or research in finance. Upon completion, students will have produced an original research piece demonstrating expertise in financial investigation. This provides a significant advantage in the job market, particularly for roles requiring advanced research skills or knowledge of financial investigation techniques. Graduates of the MSc Finance and Management programme are well-prepared to pursue careers in law enforcement, regulatory agencies, financial services, and consulting. Learners must request before enrolment to interchange unit(s) other than the preselected units shown in the SBTL website because we need to make sure the availability of learning materials for the requested unit(s). SBTL will reject an application if the learning materials for the requested interchange unit(s) are unavailable. Learners are not allowed to make any request to interchange unit(s) once enrolment is complete. Structure MSc Finance and Management Top Up Programme Structure Dissertation Module Delivery Methods The MSc Finance and Management Top Up is awarded and delivered by the University of Central Lancashire through distance learning. The University of Central Lancashire (UCLan) offers a range of distance learning options for students who require the flexibility to study remotely. These options include online courses, blended learning, and supported distance learning. UCLan's distance learning courses are designed to provide students with the same high-quality education as on-campus courses, with access to resources such as video lectures, online discussion forums, and interactive assessments. The University also provides a range of support services for distance learning students, including academic support, technical support, and access to the University's library and online resources. Resources and Support School of Business & Technology London is dedicated to offering excellent support on every step of your learning journey. School of Business & Technology London occupies a centralised tutor support desk portal. Our support team liaises with both tutors and learners to provide guidance, assessment feedback, and any other study support adequately and promptly. Once a learner raises a support request through the support desk portal (Be it for guidance, assessment feedback or any additional assistance), one of the support team members assign the relevant to request to an allocated tutor. As soon as the support receives a response from the allocated tutor, it will be made available to the learner in the portal. The support desk system is in place to assist the learners adequately and streamline all the support processes efficiently. Quality learning materials made by industry experts is a significant competitive edge of the School of Business & Technology London. Quality learning materials comprised of structured lecture notes, study guides, practical applications which includes real-world examples, and case studies that will enable you to apply your knowledge. Learning materials are provided in one of the three formats, such as PDF, PowerPoint, or Interactive Text Content on the learning portal. How does the Online Learning work at SBTL? We at SBTL follow a unique approach which differentiates us from other institutions. Indeed, we have taken distance education to a new phase where the support level is incredibly high.Now a days, convenience, flexibility and user-friendliness outweigh demands. Today, the transition from traditional classroom-based learning to online platforms is a significant result of these specifications. In this context, a crucial role played by online learning by leveraging the opportunities for convenience and easier access. It benefits the people who want to enhance their career, life and education in parallel streams. SBTL's simplified online learning facilitates an individual to progress towards the accomplishment of higher career growth without stress and dilemmas. How will you study online? With the School of Business & Technology London, you can study wherever you are. You finish your program with the utmost flexibility. You will be provided with comprehensive tutor support online through SBTL Support Desk portal. How will I get tutor support online? School of Business & Technology London occupies a centralised tutor support desk portal, through which our support team liaise with both tutors and learners to provide guidance, assessment feedback, and any other study support adequately and promptly. Once a learner raises a support request through the support desk portal (Be it for guidance, assessment feedback or any additional assistance), one of the support team members assign the relevant to request to an allocated tutor. As soon as the support receive a response from the allocated tutor, it will be made available to the learner in the portal. The support desk system is in place to assist the learners adequately and to streamline all the support process efficiently. Learners should expect to receive a response on queries like guidance and assistance within 1 - 2 working days. However, if the support request is for assessment feedback, learners will receive the reply with feedback as per the time frame outlined in the Assessment Feedback Policy.

MSc Finance and Management Top-Up
Delivered OnlineFlexible Dates
Price on Enquiry

BSc (Hons) Early Childhood Studies Top-Up

By School of Business and Technology London

Getting Started The BSc in Early Childhood Studies Top-Up programme provides a comprehensive education on child development, education, and care. It equips students with the knowledge and skills necessary to work effectively with young children and their families in various educational and childcare settings. This programme establishes a strong foundation for early childhood education and advocacy careers. The BSc Early Childhood Studies Top-Up is designed for individuals with Qualifi Level 4 Diploma in Early Learning and Childcare and Qualifi Level 5 Diploma in Early Learning and Childcare or equivalent qualifications.  The BSc (Hons) Early Childhood Studies programme delivers a dynamic educational experience for students aspiring to engage in early childhood education and development. This undergraduate degree programme strongly emphasises comprehending the critical stages of early childhood, spanning from infancy to primary school age. It delves into the multitude of factors that influence a child's growth and learning. Throughout the programme, students are exposed to a wide array of topics, including child psychology, early education pedagogy, child health and well-being, and the socio-cultural influences on early childhood development. The curriculum is thoughtfully crafted to nurture a deep understanding of the unique needs and challenges faced by young children and their families, equipping graduates with the knowledge and skills necessary to impact the field positively. Anglia Ruskin University's BSc (Hons) Early Childhood Studies programme offers a supportive learning environment with experienced faculty and access to cutting-edge research. Graduates from this programme are well-prepared for a diverse range of career opportunities in early childhood education, social services, child advocacy, and more. It serves as a solid foundation for individuals passionate about nurturing and shaping the future of our youngest learners. The BSc (Hons) in Early Childhood Studies Top Up, awarded and delivered 100% online by Anglia Ruskin University. At Anglia Ruskin University, you will study through Canvas, a world-class online Learning Management System (LMS), accessed from your phone, pc or tablet at home or on the move. Canvas provides instant access to study materials, forums, and support from tutors and classmates, as well as enabling easy submission of your assignments. After successfully completing your studies, you'll be invited to attend a graduation ceremony on campus at Anglia Ruskin University. If attending the ceremony in person is not possible, we'll arrange to send your certificate to you. School of Business and Technology London partners with Chestnut Education Group to promote this programme. About Awarding Body Anglia Ruskin University began in 1858 as the Cambridge School of Art founded by William Beaumont. It was then merged with the Cambridge shire College of Arts and Technology and the Essex Institute of Higher Education and was renamed Anglia Polytechnic. It was then given university status in 1992 and renamed Anglia Ruskin University in 2005. The university has campuses in the UK (Cambridge, Chelmsford, London and Peterborough), as well as they are partnered with institutions around the world including Berlin, Budapest, Trinidad, Singapore and Kuala Lumpur. Assessment Assignments and Project No examinations Entry Requirements Qualifi Level 4 Diploma in Early Learning and Childcare and Qualifi Level 5 Diploma in Early Learning and Childcare or equivalent qualifications. A Level or Equivalent Minimum 1 Year of experience in Early Learning and Childcare. Further, candidates are also required to demonstrate their English language proficiency. Learners must request before enrolment to interchange unit(s) other than the preselected units shown in the SBTL website because we need to make sure the availability of learning materials for the requested unit(s). SBTL will reject an application if the learning materials for the requested interchange unit(s) are unavailable. Learners are not allowed to make any request to interchange unit(s) once enrolment is complete. Structure BSc (Hons) in Early Childhood Studies Programme structure Early Childhood Leadership and Management Children's Rights Interdisciplinary Perspectives Leading Change in Early Childhood Contexts Early Childhood Graduate Competencies Undergraduate Major Project Delivery Methods The BSc (Hons) in Early Childhood Studies Top Up, awarded and delivered 100% online by Anglia Ruskin University. At Anglia Ruskin University, you will study through Canvas, a world-class online Learning Management System (LMS), accessed from your phone, pc or tablet at home or on the move. Canvas provides instant access to study materials, forums, and support from tutors and classmates, as well as enabling easy submission of your assignments. After successfully completing your studies, you'll be invited to attend a graduation ceremony on campus at Anglia Ruskin University. If attending the ceremony in person is not possible, we'll arrange to send your certificate to you. School of Business and Technology London partners with Chestnut Education Group to promote this programme. Resources and Support School of Business & Technology London is dedicated to offering excellent support on every step of your learning journey. School of Business & Technology London occupies a centralised tutor support desk portal. Our support team liaises with both tutors and learners to provide guidance, assessment feedback, and any other study support adequately and promptly. Once a learner raises a support request through the support desk portal (Be it for guidance, assessment feedback or any additional assistance), one of the support team members assign the relevant to request to an allocated tutor. As soon as the support receives a response from the allocated tutor, it will be made available to the learner in the portal. The support desk system is in place to assist the learners adequately and streamline all the support processes efficiently. Quality learning materials made by industry experts is a significant competitive edge of the School of Business & Technology London. Quality learning materials comprised of structured lecture notes, study guides, practical applications which includes real-world examples, and case studies that will enable you to apply your knowledge. Learning materials are provided in one of the three formats, such as PDF, PowerPoint, or Interactive Text Content on the learning portal. How does the Online Learning work at SBTL? We at SBTL follow a unique approach which differentiates us from other institutions. Indeed, we have taken distance education to a new phase where the support level is incredibly high.Now a days, convenience, flexibility and user-friendliness outweigh demands. Today, the transition from traditional classroom-based learning to online platforms is a significant result of these specifications. In this context, a crucial role played by online learning by leveraging the opportunities for convenience and easier access. It benefits the people who want to enhance their career, life and education in parallel streams. SBTL's simplified online learning facilitates an individual to progress towards the accomplishment of higher career growth without stress and dilemmas. How will you study online? With the School of Business & Technology London, you can study wherever you are. You finish your program with the utmost flexibility. You will be provided with comprehensive tutor support online through SBTL Support Desk portal. How will I get tutor support online? School of Business & Technology London occupies a centralised tutor support desk portal, through which our support team liaise with both tutors and learners to provide guidance, assessment feedback, and any other study support adequately and promptly. Once a learner raises a support request through the support desk portal (Be it for guidance, assessment feedback or any additional assistance), one of the support team members assign the relevant to request to an allocated tutor. As soon as the support receive a response from the allocated tutor, it will be made available to the learner in the portal. The support desk system is in place to assist the learners adequately and to streamline all the support process efficiently. Learners should expect to receive a response on queries like guidance and assistance within 1 - 2 working days. However, if the support request is for assessment feedback, learners will receive the reply with feedback as per the time frame outlined in the Assessment Feedback Policy.

BSc (Hons) Early Childhood Studies Top-Up
Delivered OnlineFlexible Dates
Price on Enquiry

LMO (Lean Manufacturing Operations) Level 2

By Rachel Hood

Carrying out manufacturing activities on multiple products with different specifications consecutively.

LMO  (Lean Manufacturing Operations) Level 2
Delivered OnlineFlexible Dates
Price on Enquiry

Customer engagement (In-House)

By The In House Training Company

Customers are astute and well-practised in researching and seeking information, solutions and added value in the minimum number of clicks online. There's only so much time they're willing to spend carrying on clicking. This mentality isn't just restricted to the world of B2C. In our increasingly hectic world, where information is expected to be available instantly, it applies just as much to B2B. In this workshop, we look at how putting yourself in the shoes of your customer and mapping their decision-making and buying journey is critical to ensuring that you provide what they perceive as fast solutions and added value. You will learn all about the three pillars for creating competitive brand experiences: Customer engagement planning puts you firmly in the shoes of your customer, helping you to build meaningful marketing communications delivered through the right resources at the right time to inspire your customers to engage with you. This programme will help participants to: Understand the evolution of the customer buying journey Map a customer buying journey for your brand or solutions Understand the customer micro-moments and signals indicating interest and buying intent, both online and offline Apply the psychology of branding to build marketing communications with impact Develop sales and marketing content that differentiates your brand(s) from the competition by demonstrating unique value and how you can meet your customer's needs 1 The evolution of the customer journey Understand how the use of mobile has had an impact on the customer buying journey where today's customers can research and compare products and solutions whenever and wherever they like, making the purchase journey even less linear Explore how marketers are adapting to this new customer behaviour and drawing upon various strategies to win the hearts and minds of their audiences 2 The See-Think-Do-Care framework Explore the many different frameworks used to track the customer journey Understand and apply the modern marketing model, where the internet has enabled the customer to hop between multiple touchpoints before making a purchase decision 3 Customer micro-moments and signals in their buying journey Understand the online and offline moments when customers seek information to research and make buying decisions Apply this understanding to build a marketing communication plan to reach customers at all stages of their buying journey 4 The role of branding in the customer journey Explore the psychology of branding Learn how to ensure your branding is relevant to your target customer needs Bring together your brand value and story to achieve brand loyalty 5 The Why-How-What framework Apply a systematic approach to build a successful and compelling brand Understand how starting with 'why' will help build your brand purpose Apply the content marketing matrix to communicate your brand's value Apply the hero-help-hub model to build engaging content marketing Actionable outcomes We will use your brand examples to provide opportunities for practice: You will learn and reflect on best practice examples of customer engagement You will discover your brand value, purpose and the 'sweet spot' to drive engagement with your customers You will create a customer engagement plan that can be implemented immediately within your business You will receive immediate feedback on your customer engagement plan You will have the opportunity to share common issues and solutions with your colleagues in the group

Customer engagement (In-House)
Delivered in Harpenden or UK Wide or OnlineFlexible Dates
Price on Enquiry

Portfolio Building for Property

By NextGen Learning

Portfolio Building for Property Course Overview: This course on "Portfolio Building for Property" offers a comprehensive guide to the key principles of property investment and management. Designed for individuals seeking to develop a successful property portfolio, the course covers various property types, investment strategies, and risk management techniques. Learners will gain an understanding of the financial aspects of property investment, from budgeting and financing to analysing property value and market trends. By the end of the course, participants will be equipped with the knowledge to build and manage a diverse property portfolio and make informed decisions that contribute to long-term financial success. Course Description: "Portfolio Building for Property" explores the essential elements of property investment, focusing on the strategies and tools needed to create a profitable and diversified property portfolio. Key topics include property selection, financing options, market analysis, risk management, and growth strategies. Throughout the course, learners will explore how to evaluate properties, understand market dynamics, and develop a sustainable portfolio. The course also introduces financial models and investment techniques that are critical in today’s property market. Learners will finish with the skills to assess opportunities, maximise returns, and make well-informed decisions within the property industry. Portfolio Building for Property Curriculum: Module 01: Module 02: Module 03: (See full curriculum) Who is this course for? Individuals seeking to enter the property investment market. Professionals aiming to enhance their property investment knowledge. Beginners with an interest in property management and investment. Investors looking to diversify their portfolio. Career Path Property Investor Real Estate Analyst Portfolio Manager Property Consultant Investment Advisor

Portfolio Building for Property
Delivered OnlineFlexible Dates
£7.99