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Duration 1.5 Days 9 CPD hours This course is intended for This course is intended for individuals who want to gain basic knowledge communicating, etiquette, professionalism and time management for the office environment. Overview Upon successful completion of this course, students will be able to communicate, be professional and manage their time effectively in a business environment. In this course, students will learn how to communicate, act and manage time effective in a business environment. Getting Started Icebreaker Housekeeping Items The Parking Lot Workshop Objectives The Big Picture What is Communication? How Do We Communicate? Other Factors in Communication Understanding Communication Barriers An Overview of Common Barriers Language Barriers Cultural Barriers Differences in Time and Place Paraverbal Communication Skills The Power of Pitch The Truth about Tone The Strength of Speed Non-Verbal Communication Understanding the Mehrabian Study All About Body Language Interpreting Gestures Speaking like a Star S = Situation T = Task A = Action R = Result Summary Listening Skills Seven Ways to Listen Better Today Understanding Active Listening Sending Good Signals to Others Asking Good Questions Open Questions Closed Questions Probing Questions Appreciative Inquiry The Purpose of AI The Four Stages Examples and Case Studies Mastering the Art of Conversation Level One: Discussing General Topics Level Two: Sharing Ideas and Perspectives Level Three: Sharing Personal Experiences Our Top Networking Tips Advanced Communication Skills Understanding Precipitating Factors Establishing Common Ground Using ?I? Messages Wrapping Up Words from the Wise Review of Parking Lot Lessons Learned Completion of Action Plans and Evaluations Principles of Professional Behavior Always be Your Best Meeting and Greeting Sending Social Invitations to Business Associates Interview Etiquette Interviewing Before the Interview In the Waiting Room During the Interview After the Interview Job Fair Interviews Planning & Attending Business Meetings Office Meetings Meal Meetings Electronic Etiquette Voicemail Cell Phones Email Multiculture Etiquette Defining the Challenge Five Steps to Dealing with Diversity Guidelines for Managing Diverse Relationships Time Management Concepts Benefits of better time utilization Who controls your schedule? Your Job: What You Are Responsible for Accomplishing? Your job responsibilities Setting objectives Setting priorities How to Use Your Time Gathering data-the time log Analyzing the data Delegation: Working Through Others Why some people don't delegate Levels of delegation How to delegate Benefits of delegation Getting started Planning: Keys to Achievement Planning: Keys to Achievement Coping with Common Time Wasters Coping with self-generated time wasters Coping with environmental time wasters Personal Needs that Get in the Way of Effective Time Utilization Needs profile analysis Self-assessment questionnaire Applying needs assessment results Planning for Improvement Six tips for effective time management Planning for improved time utilization Follow-Up: Staying on Track Time savings progress report Time savings progress chart Time management progress survey Additional course details: Nexus Humans Business Soft Skills training program is a workshop that presents an invigorating mix of sessions, lessons, and masterclasses meticulously crafted to propel your learning expedition forward. This immersive bootcamp-style experience boasts interactive lectures, hands-on labs, and collaborative hackathons, all strategically designed to fortify fundamental concepts. Guided by seasoned coaches, each session offers priceless insights and practical skills crucial for honing your expertise. Whether you're stepping into the realm of professional skills or a seasoned professional, this comprehensive course ensures you're equipped with the knowledge and prowess necessary for success. While we feel this is the best course for the Business Soft Skills course and one of our Top 10 we encourage you to read the course outline to make sure it is the right content for you. Additionally, private sessions, closed classes or dedicated events are available both live online and at our training centres in Dublin and London, as well as at your offices anywhere in the UK, Ireland or across EMEA.

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In this competitive job market, you need to have some specific skills and knowledge to start your career and establish your position. This Content Writing & Copy Writing For SEO and Sales will help you understand the current demands, trends and skills in the sector. The course will provide you with the essential skills you need to boost your career growth in no time. The Content Writing & Copy Writing For SEO and Sales will give you clear insight and understanding about your roles and responsibilities, job perspective and future opportunities in this field. You will be familiarised with various actionable techniques, career mindset, regulations and how to work efficiently. This course is designed to provide an introduction to Content Writing & Copy Writing For SEO and Sales and offers an excellent way to gain the vital skills and confidence to work toward a successful career. It also provides access to proven educational knowledge about the subject and will support those wanting to attain personal goals in this area. Learning Objectives Learn the fundamental skills you require to be an expert Explore different techniques used by professionals Find out the relevant job skills & knowledge to excel in this profession Get a clear understanding of the job market and current demand Update your skills and fill any knowledge gap to compete in the relevant industry CPD accreditation for proof of acquired skills and knowledge Who is this Course for? Whether you are a beginner or an existing practitioner, our CPD accredited Content Writing & Copy Writing For SEO and Sales is perfect for you to gain extensive knowledge about different aspects of the relevant industry to hone your skill further. It is also great for working professionals who have acquired practical experience but require theoretical knowledge with a credential to support their skill, as we offer CPD accredited certification to boost up your resume and promotion prospects. Entry Requirement Anyone interested in learning more about this subject should take this Content Writing & Copy Writing For SEO and Sales. This course will help you grasp the basic concepts as well as develop a thorough understanding of the subject. The course is open to students from any academic background, as there is no prerequisites to enrol on this course. The course materials are accessible from an internet enabled device at anytime of the day. CPD Certificate from Course Gate At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £9 and the hard copy for £15. Also, you can order both PDF and hardcopy certificates for £22. Career path The Content Writing & Copy Writing For SEO and Sales will help you to enhance your knowledge and skill in this sector. After accomplishing this course, you will enrich and improve yourself and brighten up your career in the relevant job market. Course Curriculum Section 01: Introduction Introduction 00:05:00 How to Navigate This Course - Watch This Video 00:03:00 Section 02: Free Taster 13 Copywriting and Sales Buttons You Need to Know How to Push 00:07:00 Copywriting to Sell 10 Steps you must know 00:06:00 14 Step Formula to Writing Great Sales Copy 00:06:00 Section 03: BASICS: 12 Essential Steps to Great Copy Writing AIDA is not just an Opera! 00:02:00 Have you any idea who you are talking to? 00:02:00 Who cares what format you use? 00:03:00 Hurting? Want someone to heal your pain? 00:02:00 I haven't got time or money for Objections! 00:02:00 Don't worry, there's always plenty of Scarcity to go round! 00:02:00 So, why are YOU reading my Headlines? 00:02:00 Why do you always want to know whats in it for you? 00:02:00 Endorsements? Pah! Prove it to me! 00:03:00 I Guarantee to you that I love Risk! Or do I? 00:02:00 Right it Wright to Be Red! or you won't be Readable! 00:03:00 Keep it Simple S. and throw away your Theasaurus 00:02:00 Section 04: BASICS: Copywriting Formulation - Understanding Copywriting Building Blocks Introduction to Copywriting Formulation 00:02:00 Starting with AIDA 00:06:00 PAS - Problem, Agitation, Solution 00:04:00 The 4 Ps 00:03:00 QUEST 00:04:00 Section 05: BASICS: How to Write Headline What You Need to Know to Write Great Headlines 00:06:00 Section 06: BASICS: Proofreading and Editing - How to Edit Sales Copy Writing Editing: Can You Write Better Copy? 00:06:00 Proof Reading and Editing: 20 Ways to Write Better Copy 00:11:00 Editing Writing: Seven Guidelines for Editing Writing 00:06:00 Section 07: PSYCHOLOGY: The Psychology behind Copywriting Get Your Copywriting Psychology Right! 00:06:00 What are the Eight Universal Motivators? 00:07:00 100 Motivations 00:05:00 Overcoming Objections 00:08:00 Section 08: COPYWRITING FOR Blogging - Web Posts Copywriting for Blogs 00:09:00 A Simple Formula for Blog Posts 00:04:00 Blog Post Copywriting Formula 00:09:00 Blog Post Editing Checklist 00:08:00 Section 09: COPYWRITING FOR Landing Pages Copywriting for Landing Pages 00:04:00 Copywriting for Testimonials 00:06:00 Copywriting for Bullet Points 00:05:00 Section 10: COPYWRITING FOR Sales Letters Five Formulations for Sales Letters 00:03:00 The Five Point Sales Letter Formula 00:03:00 The Seven Step Copywriting Formula for Sales Letters 00:05:00 The Nine Point Formula 00:06:00 The 18 Step Sales Letter 00:06:00 The 21 Part Sales Letter Formula 00:08:00 Bonus: 32 Step Power Copywriting Formula 00:08:00 Section 11: COPYWRITING FOR Video Sales Letters What is a Video Sales Letter 00:03:00 How to Write an Attention Grabbing Video Sales Letter Headline 00:03:00 Video Sales Letter Basics - Some Simple Guidance for Better VSLs 00:04:00 Video Sales Letter Outline - with Downloadable Templates 00:07:00 Section 12: COPYWRITING FOR Email Copywriting for Email 00:07:00 How to Write Effective Welcome Emails 00:10:00 ACTIVITY: Analysis of a Long Form Story Telling Email 00:07:00 Email Copywriting Analysis 1 00:05:00 Copywriting Formulas for Email Sequences 00:06:00 Section 13: COPYWRITING FOR Advertisements Copywriting for Advertisements 00:04:00 Section 14: COPYWRITING FOR Twitter Copywriting for Twitter - Engage, Entertain, Be Brief! 00:07:00 Section 15: COPYWRITING FOR Promotional Videos How to Create a High Converting Promotional Video 00:06:00 The Promotional Video for This Course Following the Script 00:02:00 The Promotional Video - Version 2 00:02:00 Promotional Video SlideDeck 00:20:00 Promotional Video Script Checklist 00:04:00 2018 Update: The Formula for an Effective Promotional Video 00:04:00 2018 New Copywriting Course Promo Video 00:03:00 Section 16: Conclusion and Course Wrap Up Conclusion and Course Wrap Up 00:03:00 Additional File Additional File 00:00:00 Certificate and Transcript Order Your Certificates or Transcripts 00:00:00

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Key Objectives for the Training provision Effective listening to a client's needs and requirements during various stages of the sales process. Engage in meaningful communication with clients, learn to identify challenges and opportunities that relate to the prospects. Overcome the identified challenge. Build long term rapport and establish trust with the prospect throughout the sales process, Ensure continued customer satisfaction that can turn into repeat business. Be able to build rapport with customers or clients. Know the right questions to ask to fully understand the customer or client’s needs without putting on any pressure. Be able to check you have the right information from the customer or client. Be able to match products and services to the customer or client using the information you have gathered. Be able to influence effectively. Know how to stand out from your competitors. Stage 1 – Research the Company’s ‘Value Propositions’ and USP Analysis  Conducting 30 min confidential interviews with a cross-section of the eligible Attendees & the Stakeholders, in order to gain an objective understanding of the various scenarios and clients that the Participants work with. the Company’s ‘Value Propositions’ Unique Selling Points The Customers’ journey(s) The Competition’s offers for analysis and comparisons. From these findings, a carefully calibrated bespoke Programme will be designed and delivered.  Stage 2 - Design the Bespoke 2 x day Course  nd Stage 3 - Delivery of the Course Programme This Programme can be delivered in 2 x consecutive days, or split between 2 – 3 weeks, to make it more ‘work-friendly’ – if required. It is very practical and commercially focussed in approach, with lots of interactive exercises designed to draw out the learning applications via the debriefings. The ‘Real Play’ scenarios on day 2 will be based on specific case studies drawn from the Research findings so that they are authentic to optimise the learning. Individual Action Plans will be captured at the end of each day to be debriefed by the Participants’ respective Line Managers.  Template Programme Day One – Foundation – Strategic Approach Section One – The Principles of Consultative Selling Defining ‘Consultative Selling’ The Company’s ‘Unique Selling Points’ & Value Proposition The Consultative Selling model – the five stages Avoiding appearing ‘pushy’, ‘pressurising’ or ‘talking through the sale’ Section Two –Strategy & Preparation  ‘Buy-Class’ Matrix Strategic plan Template – matching services/products to identified needs & opportunities. Preparing a range of objectives Constants and variables – USP’s Researching key Client/Decision Makers’ priorities, profile & background (LinkedIn etc.) Preparing for potential & likely Objections Section Three – Email etiquette & ‘influencing’ email correspondence.  Email etiquette A.B.S.U.R.D model Clarity and tone – discovery of clients’ needs & motivational factors. Techniques to influence and ‘nudge’. Ensuring the data and content have a ‘gentle’ motivational & appealing message. Top Tips Day Two – Practical Application Section Four – Rapport Building & Effective Communication skills ‘Behaviour Labelling’ techniques – setting a positive tone. Asking Open Questions – gaining a full understanding of the clients’ priorities & expectations. EQ - Inviting opinions; perspectives; experiences – winning confidence. Active Listening – focus and commitment to understand. ‘Reading the room’ – adapting to responses and reactions. Maintaining focus on relevant topics that the Client cares about; carefully consider the opportunities to influence. But NO PRESSURE! Building a ‘bond of trust’ with commitments and authentic, shared values. Section Five – Explaining the Benefits – aligned to the Customers’ Priorities Understanding ‘Why do People Buy?’ Research data analysis. Open questions that lead to understanding the key issues and Clients’ priorities. Avoiding the danger of ‘pressurising’ the Client. Responding to objections effectively, with confidence and sensitivity. Explaining the benefits that are aligned to the Clients’ stated requirements. Making the Data ‘sing’ – memorable takeaways for the Client. Augmented benefits – Brand confidence; Case studies; Warranty; Service; Range; Flexibility etc. in alignment with their stated preferences/requirements Differentials compared to Competitors Section Six – Winning Commitment Inviting commitment – with confidence Consultative Selling Closing techniques (e.g. Alternative Close/Assumptive Close et al) Avoiding ‘talking through the sale’ – knowing when to ‘Shut UP!’ Confirming agreement – ensuring Clients’ motivation for repeat business Section Seven – Practical Application ‘Real Play’ From the Research findings, carefully devised scenarios can be generated to provide the most valuable learning opportunities to underpin all the skills & techniques covered in the Programme.  Potential Real Play scenarios: A well-established customer has indicated that they are soon to be opening up additional new offices – this presents an opportunity to arrange for the Company to support them with their upcoming needs. After some very positive feedback and with the upcoming contract renewal imminent – how can the Company give the Customer more high-quality support in other areas of their business? A Competitor has been to see the client and they have prompted some concerns about ‘value for money’ & ‘quality of service’. How Real Play works… The group is split the group into 2 sub-groups, one with our Professional Actor (option available); the other with the Trainer or a willing Participant. Each group has a brief and has to instruct their Trainer/Actor/Participant on how to approach the scenario supplied. The Actor and Trainer (or willing Participant) perform the role play(s) as instructed by their respective teams; however, during the action they can be paused for further recommendations or direction. The outcome is the responsibility of the team(s) – not the performers. Debrief the full Programme Individual Action Plans - to be followed through. ‘Best Practices’ for application into the business Options for Exercises within the Programme  Sample Exercise – Red & White  There is a specific time managed agenda and itinerary, which puts the group under pressure.  The key challenge is for the sub-groups to maximise the commercial value from the task, however there is always a great danger that the individuals attempt to gain financial progress at the expense of the other group! Debriefing points: Persuasive communication and influence across barriers Gaining buy-in when others are sceptical Strategic planning accounting for others’ behaviours Sample Exercise – Communication Challenge Each Participant has different pieces of information, but are not allowed to share it visually. They are only allowed to communicate to work out the solution hidden among the large amount of data. Debrief: Structured approach Maintaining focus through distractions/interference Active Listening Controlled communication Sample Exercise – Persuasive emails Sample emails are shared to be critiqued and improved upon to be debriefed: Tone & impact Making the Data ‘sing’ Influential & motivational language Customer centric message. Sample Exercise –Juggling   Each Participant has to pass the ‘Customers’ (Juggling balls) carefully through the system with all the other Participants to reach a profitable conclusion  Debrief: EQ to read the room and effectively communicate, when the pressure is on Customer focus and adapting to challenges Devising a plan that wins buy-in Overcoming competing ideas to get to ‘best practice’ Consistent commitment, communication and motivational drivers that influenced performance. Sample Exercise –Critical Path  The group are provided with 30 x discs and some ‘post-it’ notes. (no pens or pencils are allowed) Their brief is to create a grid shape with the 30 x discs, which will act as ‘stepping stones’ for the ‘Critical Path’ But they have to follow the correct order through the grid from the start to finish, which they will have to work out through ‘trial & error’ All of the team must pass through the ‘Critical Path’ worked out on the grid, observing the constraints, within the time limit. No talking is permitted once they start using the materials Debrief: - Clear communication focussing on the ‘client’s journey’ Planning for challenges Identifying risks and mitigating them Role allocations & support Quality control and disciplines  Sample Exercise –Back to Back  Each Participant is positioned back-to-back with a partner. They have to work out precisely what the ‘statement’ given to the other person is without looking around. Each person has a different brief. Debrief: - Asking Open Questions Active Listening Accuracy in identifying the objective.

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AAT Training: Why Study AAT? Want a new direction for your career? Think Accountancy, according to statistics, the average salary for Accountants is £50,000, it is the sector where the employ-ability rate is higher than any other sector. Whether you're a school leaver, already employed or simply looking for a career change a career in accountancy could be a real option for you. What is AAT? The AAT is an internationally recognised accounting qualification and over 100,000 people are currently benefiting from gaining an AAT qualification and full AAT membership. Gaining the qualification will help you support yourself throughout your accountancy career. What are the benefits after I finish AAT Courses? A newly qualified AAT member can expect to earn an average of £21,600. Moreover, the AAT member will have been earning throughout their training and will have avoided student debt. Accounting technicians work at all levels of finance and accounting, depending on the level of their career. Some accounting technicians work as accounts clerks, others go on to become managing directors or finance directors of well-known companies. Some go to work as a self-employed accountant as AAT allows the student to become Accredited. Professional or Industry specific qualification. AAT Qualification AAT provides a range of accounting and bookkeeping qualification. If you prefer to pursue your career as an accountant you may choose to go for the AAT Accounting qualification. However, if you prefer to build your career as a bookkeeper, you may choose to go for the AAT Bookkeeping qualification. Osborne Training is an AAT Approved Training Provider with centres in London, Watford, Birmingham and various other locations. By taking the Association of Accounting Technicians qualification with our Institute, you will make one of the greatest decision of your career. AAT Accounting Courses First of all, the AAT qualification consists of four progressive qualification levels (1, 2, 3 & 4) which will cover the key areas of Financial Accounting, Management Accounting, Taxation, Audit and Report Writing. Although, you can start from Level 1, you may start from Level 2 if you have basic math and numeracy skills. In order to complete the full AAT Accounting qualification and gain full membership of the AAT, you will need to complete Level 3 and Level 4. Level 2 is recommended as an entry-level if you have no experience or knowledge of accounting and bookkeeping. The AAT qualification for accounting is broken down into three levels: AAT Level 2 Foundation Certificate in Accounting (5 Papers/Subjects) AAT Level 3 Advanced Diploma in Accounting (6 Papers/Subjects) Finally AAT Level 4 Professional Diploma in Accounting (6 Papers/Subjects) Hence, the AAT Accounting Qualification gives you practical, internationally recognised finance and accountancy skills that can open doors for you in any industry across the world. Finally, AAT offers a range of benefits for student members (including study support, career advice to help find the perfect job and exclusive discounts), as well as a route to progress into chartered accountancy. Moreover, if you choose to further your studies with any of the leading chartered accountancy professional bodies like ACCA, CIMA, CIPFA etc. your AAT qualification could make you eligible for generous exemptions.