Generating new leads and new business can be both time-consuming and frustrating. It's not easy - it takes skill, careful preparation and the creation of effective models and methods, even perhaps using formal approaches and scripts. Once generated, a new lead or enquiry must also be carefully managed to maximise the potential revenue it can generate. But it's crucial to get it right. If your company can afford not to worry about getting new business - congratulations! If your company is completely confident that it is performing at peak potential in generating new leads - again, congratulations! But if your company is working in the real world, couldn't your team do with some help, to become even just that little bit more effective, to make the process just that little less painful? This highly practical, intensive workshop gives sales teams the proven strategies and tactics they need to build a sustainable new business pipeline. This course will help participants: Develop a clear and consistent process for new business development and lead-generation Master the secret of effective new business development and lead-generation - 'only sell the appointment or next stage of the sales process, not your product or service' Set and achieve the right level of new business development and lead-generation activity to achieve your personal and organisational sales goals Apply the key principles of effective prospecting and pipeline management using a proven toolkit and approach Overcome the most common 'put-offs' when conducting telephone or face-to-face business-development and lead-generation activities Develop an engaging telephone voice and manner - and a 'networking personality' Qualify potential opportunities with more accuracy on a consistent basis Prioritise opportunities and manage their time when sourcing new business Discover online sources of leads, contacts and referrals Overcome psychological blocks to cold or warm calling - theirs and the client's Identify potential prospects - and decision-makers and influencers within target prospects - with greater accuracy Make outbound sales or appointment calls with improved confidence, control and results Improve the conversion of calls to appointments by using more effective questions and sales messages Get past gatekeepers and assistants more effectively Make the most of your CRM software and systems 1 Online marketing - what works! Workshop overview and learning objectives Choosing your social media channels LinkedIn for sales and marketing Designing and implementing an effective new business email campaign online Creating a lead-generation strategy online - with case studies Avoiding common mistakes in social media marketing Case study: 'Best practice in social media sales and marketing' Using blogs and video-based marketing (eg, YouTube) New trends and how to keep your finger on the 'social media' pulse Twenty essential websites and online marketing tools 2 Making appointments by telephone Planning the call, telephone techniques, integrating with email and online marketing Developing a clear and consistent process to appointment-making Setting and achieving the right level of telephone activity to achieve your appointment goals Applying the key principles of effective prospecting and pipeline management generation, using a proven toolkit and approach Overcoming the most common 'put-offs' to seeing or engaging with you Overcoming psychological blocks to cold or warm calling - yours and the client's Identifying potential prospects - and decision-makers and influencers within target prospects - with greater accuracy Making outbound sales or appointment calls with improved confidence, control and results Improving conversion of calls to appointments by using more effective questions and sales messages The five keys to developing an engaging telephone voice and approaching manner 3 Power networking Strategies for networking and B2B referral-based marketing The importance, and different types, of networking How to work a room - preparation and strategy Communication dynamics in networking - the power of the listening networker Assumptions when networking Business networking etiquette Making connections, asking for cards, contact details and referrals, gaining follow-up commitments Building relationships - follow-up and follow-through 4 Developing new leads Strategies for first-time sales calls Gaining rapport and opening first-time and new business sales calls effectively Advanced consultative selling - questioning techniques to quickly and efficiently uncover opportunities, need areas and preferences Presenting your solution to a new or first-time customer - creating an enthusiastic and compelling personalised and persuasive summary of your proposal Value message - differentiate your solutions clearly and accurately, with tailored value statements Presenting the right initial USPs, features and benefits and making them relevant and real to the customer Smart ways to position price, emphasise value and be a strong player without being the cheapest or leading on price Learn and use advanced techniques to determine customer needs, value and decision-making criteria in depth on a first-time call 5 Organised persistence - CRM and prospect-tracking Organised persistence - sales tracking, following up on 'sleeping' customers, gaining referrals, time and territory management Maintaining a good database for maximising new business ROI Developing a contact strategy with different types and levels of contact Analysing your contact base using state-of-the-art software and tools Making the most of your CRM systems and solutions Understanding that your attitude makes a difference when sourcing new business Setting SMART objectives for new business development and lead-generation Practical exercise - setting personal development and business goals Time management tips to improve daily productivity New business pipeline management strategies for peak sales performance 6 Workshop summary and close Practical exercise - developing your new business action plan Review and feedback
The 'golden rule' of negotiation is simple - don't! But life's rarely that simple and very often we do have to negotiate, particularly if we want to win the business and especially if we want to win it on our terms. Such negotiations are crucial. We need to prepare for them. We need a strategy, and the skills to execute it. Does your team have a structured approach? Is it flawlessly executed, every time? Or is there room for improvement? This programme will help them master the six fundamentals of closing better business: Manage all these elements well and you will win more business, more profitably. This course will help participants: Negotiate from a position of partnership, not competition Deal more effectively and profitably with price objections Identify and practise successful sales negotiating skills Identify strengths and weaknesses as a sales negotiator Understand different types of buyer behaviour Learn to recognise negotiating tactics and stances Apply a new and proven structure to their business negotiations Identify and adapt for different behavioural styles Be alert to unconscious (non-verbal) communication Prepare and present a proposal at a final business negotiation stage Project confidence and exercise assertiveness in all sales negotiations 1 Planning for successful business negotiations This session introduces the concept of business negotiation and looks at its importance in the context of the participants' roles and activities. It briefly examines why we negotiate and the dynamics involved. Session highlights: What kind of a negotiator are you? Negotiation skills self-assessment and best practice How to establish roles and responsibilities for both parties How to identify and set objectives for both buyer and seller How to research and establish the other person's position (business negotiation stance) 2 How to structure your negotiations This module presents an eight-step framework or structure for use in negotiations and considers how best to prepare and plan your negotiations within the context of a supplier/customer relationship or business cycle. It also includes a brief review of legal responsibilities and what constitutes a 'deal'. Session highlights: Learn and apply a formal structure to use when negotiating How to establish short- and longer-term objectives and opportunities How best to plan, prepare and co-ordinate a major business negotiation meeting, or on-going negotiations Understanding of basic legal and organisational requirements 3 Verbal negotiation skills This session examines the human and communication dynamics inherent in any negotiation situation. It emphasises the importance of professional skills in preparing for a negotiation by identifying needs, wants and requirements accurately and by qualifying the competitive and organisational influences present. Session highlights: How to fully 'qualify' the other party's needs, requirements and constraints during the negotiation process by using advanced questioning and listening skills How to pre-empt negotiation objections by promoting and gaining commitment to options, benefits, value and solutions How best to propose and suggest ideas, using drawing-out skills 4 Non-verbal negotiation skills This module highlights how different personal styles, corporate cultures and organisation positions can influence events, and demonstrates practical methods for dealing with and controlling these factors. It also examines key principles of body language and non-verbal communication in a practical way. Session highlights: Gaining rapport and influencing unconsciously Understanding the importance of non-verbal communication; reading other people's meaning and communicating effectively as a result Ensure that non-verbal behaviour is fully utilised and observed to create maximum impact and monitor progress (eg, buying signals) Recognising that business negotiations are precisely structured and agreements gained incrementally 5 Proposing and 'packaging' This session highlights how best to present and package your proposal. It looks at how to pre-empt the need for negotiating by creating minor-options and 'bargaining' points, as well as how to manage the expectations and perceptions of the customer or buyer. Session highlights: How to identify the key variables that can be negotiated The power and use of 'authority' within your negotiations How to structure and present your proposal, ideas or quotation to best effect The importance of when and how to identify and influence buyer's objections 6 Dealing with price This module highlights how to best present and package price within your proposal or negotiation. In most cases, price has more to do with psychology than affordability and preparation and careful handling are essential. Session highlights: The three reasons that people will pay your asking price How to set price in a competitive market The key differences between selling and negotiating Ten ways to present price more effectively and persuasively 7 Getting to 'Yes': tactics and strategies There are many different tactics and strategies common to successful negotiators. This session looks at those that are most appropriate to the participants' own personal styles and situations. The importance of 'follow-through' is also explained and how to deal with protracted or 'stale-mate' business negotiations. Session highlights: How to negotiate price and reduce discounting early in the process How to recognise negotiating tactics and strategies in your customer or supplier Key strategies, techniques and tactics to use in negotiation The importance of follow-through and watching the details How to deal with stalled business negotiations or competitor 'lock-out' 8 Case studies and review This session examines a number of different situations and participants discuss ways to approach each. This will allow learning to be consolidated and applied in a very practical way. There will also be a chance to have individual points raised in a question and answer session. Session highlights: Case studies Question and answer Planning worksheet Negotiation 'toolkit' and check-list 9 Personal action plans Session highlights: Identify the most important personal learning points from the programme Highlight specific actions and goals Flag topics for future personal development and improvement
Unlock the power of effective negotiation. Gain essential skills to navigate complex deals, build lasting partnerships, and achieve optimal outcomes. Course overview Duration: 1 day (6.5 hours) This course is designed for those who need to understand and be able to use essential negotiation skills to make them more effective in their role. Externally you maybe negotiating with suppliers, customers, regulatory authorities and other organisations. Internally you will be negotiating with stakeholders, colleagues, and team members which could be for resources, time, budget or facilities. Being able to negotiate agreements that are acceptable to all parties requires skill and is essential to maintain healthy, functional relationships. This will be a facilitated workshop designed to be flexible to achieve the desired outcome. We will achieve the objectives through a mixture of facilitated discussion, interactive exercises designed to give insight and facilitator input. During the day we will deal with the stages of a negotiation from preparation to closing. Individuals will get the opportunity to practice the skills needed to create win-win outcomes through a number of generic but realistic scenarios. Objectives By the end of the course you will be able to: State the principles of effective negotiation Prepare effectively for different types of negotiation Set negotiation objectives and identify what can be ‘traded’ Explain how assertiveness and influencing skills can affect outcomes Deploy appropriate strategies and tactics to achieve the best results Use different techniques to deal with difficult customers and difficult situations Content Influencing Seek first to understand, and then be understood The importance of understanding the other party’s position and how to do it The power of non-verbal communication Dealing with difficult customers and difficult situations whilst maintaining a positive relationship How to approach negotiations Identifying potential negotiations and preparing for potential outcomes Aiming for results which deliver win/win outcomes Developing a win/win mindset and behaviours Rights and responsibilities of negotiators Setting Negotiation Objectives Clarifying essential, desirable and ideal objectives Assessing the most favoured, realistic target and walk away positions The Negotiation Process The importance of preparation Creating an opening proposal Where to pitch the opening proposal Bargaining/Trading - Gaining Momentum Knowing your parameters – what can be traded? Choosing a strategy and tactics Dealing with questionable tactics and ploys Building rapport – the communication process Asking the right questions and active listening Being assertive, demanding your rights and ensuring you meet your responsibilities Closing Techniques Trial and actual closing techniques Signalling Summarising and documenting the agreement Follow up and implementation of the deal
Effective communication is a skill. This half-day workshop is very interactive - participants can practise their communication skills in a positive, supportive environment. 1 Welcome, introductions and objectives The definition of effective communication Exercise: sending a message 2 Verbal communications Effective communicators - who are they? What skills or attributes do they have? Listening skills, clear use of words, presence, eye contact, body language 3 How good a listener are you? Exercise: listening skills questionnaire and evaluation 4 Impact versus intent - what did you really mean to say? Attitudes influence behaviour and behaviour breeds behaviour Exercise: 'I never said she stole money' The need to avoid misunderstanding or misinterpretation 5 The 5 key principles to effective communication Exercise: 'What would you say?' 6 Written communication What makes an effective written communication? Kipling's 6 Honest Men: who, what, where, when, why and how Planning to write an email 7 Fuzzy meanings Probabilities for misunderstandings and misinterpretations 8 Practical exercise Hone written communication skills and put into practice hints and tips from the session 9 Review of key learning points and objectives
An accredited qualification to prepare supervisors and team leaders for a future management role. This programme gives Team Leaders & Managers the skills, disciplines and confidence to manage their team effectively and add a great deal more value to the organisation - where they have to apply their learning in order to achieve the highly coveted ILM qualification. In order for a business to obtain maximum results, it is important that employees are motivated and supported in their job roles. It is the responsibility of the team leader or supervisor to lead their team effectively and present feedback to management. This 3-day programme will guarantee to boost your performance as a team leader and help you make the transition from working in a team to leading a team. We use a combination of theory and practical to help you develop yourself, and a toolkit of resources to use in the workplace. This is an internationally accredited course which not only carries kudos but it ensures you apply the learning back into the workplace for an immediate impact. All of our ILM Programmes are provided in partnership with BCF Group Limited, which is the ILM Approved Centre we deliver under. Course Syllabus The syllabus of the ILM Level 2 Award in Leadership and Team Skills course is split into three main modules, covering the following: Module One Developing Yourself as a Team Leader Learning the various roles, functions and responsibilities of a team leader - depending on workplace Recognising limits of authority and accountability, and how these are defined Developing personal skills and abilities for effective team leading Using reflective learning skills to improve performance Identifying areas of strength and possible improvement Finding ways of obtaining feedback from others Receiving and responding positively to feedback Module Two Workplace Communications Learning stages in the communication process Consideration of the recipient's needs Spotting barriers to communication and how to overcome them Establishing a range of direct communication methods relevant to the team Collating a range of direct communication methods relevant to people outside own area of responsibility. This includes written, telephone, e-mail and face-to-face Recognising the aspects of face-to-face communication, including appearance, impact, body language Realising the importance of succinct and accurate records of one-to-one oral communication Reasons for maintaining records of one-to-one communication (e.g. potential disciplinary or legal issues) Module Three Managing Yourself Setting SMART objectives and using them to prioritise own actions Learning simple time management techniques Developing an awareness of own skills and abilities Giving yourself personal objectives in relation to team objectives Developing flexibility and responding to daily changing circumstances Diagnosing the causes and impacts of stress at work Identifying symptoms of stress in yourself Knowing the implications of stress for workplace and non-work activities/relationships Developing simple stress management techniques Available sources of support Action planning and review techniques Accreditation As with all ILM accredited programmes, participants will need to complete the post-programme activity in order to achieve their full ILM Level 2 Award in Team Leading. This element is designed to show to ILM that you are able to apply what you have learned in the workplace. Who Is It For? This programme is ideal for practising or aspiring team leaders, in any industry sector, who is looking to gain a solid foundation or develop their existing skills as a team leader. This internationally recognised course will give you a solid understanding of what is needed to be a successful team leader, how to delegate, motivate and how to implement these skills in to your work place. What Will I Learn? At the end of the course, successful candidates will: Have a good understanding of the team leader role Apply a range of effective communication skills to overcome barriers Know how to motivate, build confidence and gain the best from their teams Identify, build and encourage effective team behaviours Apply practical skills and knowledge to be transferred to the workplace Gain an internationally recognised qualification What Is Required? There are no formal entry requirements, but participants will normally be either practising or aspiring team leaders, with the opportunity to meet the assessment demands and have a background that will enable them to benefit from the programme. Scheduled Courses Unfortunately this course is not one that is currently scheduled as an open course, and is only available on an in-house basis. For more information about running this course in-house at your premises, please contact us for more information.
Negotiation is an everyday challenge for some whether it be in the office, field or at home. Have you ever walked away from a situation thinking "if I'd only put my thoughts, side, opinion or words across better"? This 2-day course is perfect for managers, supervisors and sales people. It will focus on negotiation skills and the techniques that go with it. In this energy-charged provision you'll learn and practice negotiation, assertiveness and influencing techniques. Course Syllabus The syllabus of the Effective Communication and Influencing course is comprised of seven modules, covering the following: Module One An Introduction to Negotiation Assessment of your current sales and negotiation strengths and improvement areas What is negotiation? Identifying objectives and all factors affecting negotiation The negotiation model - the four stages Module Two The Preparation Stage The significance of preparation and why we need to prepare What do you need to prepare? Preparing a set of objectives: yours and theirs Understanding constants and variables Researching the other party Creating a "win-win" situation Preparing yourself for possible set-backs and objections Module Three The Discussion Stage The importance of rapport building Opening the negotiation The power of effective questioning techniques Improving your listening skills Controlling emotions Spotting the signs - non-verbal communication and voice clues Module Four The Proposing Stage Stating your opening position Responding to offers How to deal effectively with adjournments Module Five The Bargaining and Closing Stage Making concessions - the techniques Adopting key bargaining skills Dealing with objections and underhand tactics Closing techniques Confirming the agreement Creating long term, lasting commitment Scheduled Courses Unfortunately this course is not one that is currently scheduled as an open course, and is only available on an in-house basis. Please contact us for more information.
Learn effective strategies and leadership skills to thrive in today's remote work landscape. Elevate your team's performance, no matter where they are located. Course overview Duration: 1 day (6.5 hours) Remote teams present a specific set of challenges to their managers. Such challenges include communication, task allocation and performance management. This workshop is designed for managers who run teams that spread over more than one location, nationally or internationally, and who wish to find ways to enhance teamworking in these conditions. Objectives By the end of the course you will be able to: Identify key actions to take to manage team performance remotely Implement a communications plan for use within the team Allocate tasks to team members to build a culture of teamworking across the different locations Involve your team members in planning team activities Use visits to each location to maximum effect Content Communication to ensure inclusivity How do team members find out the latest news? Identifying what needs to be known by all A team communication plan Effective virtual meetings Manage performance from a distance Principles of Smart Working Involving the team in planning activities Allocating tasks and objectives across the team Identifying areas of expertise Deciding key areas of responsibility per location Identifying, and dealing with, the different levels of performance Maximising time in each location Setting the tone of a visit – from ‘inspection’ to ‘social call’ Considering what team members expect and need from your presence Identifying what needs to be prepared by the team for your visit Making contact with your team members while you are there Action planning Identifying and planning next steps
Our course empowers you to handle workplace issues effectively and fairly. Learn best practices, procedures, and communication skills to maintain a harmonious and compliant workplace. Course overview Duration: 1 day (6.5 hours) This course will enable participants to manage disciplinary and grievance issues effectively. The emphasis is on the use of a structured approach where positive action and problem-solving is highlighted as a priority. The course will build knowledge, skill and confidence in handling these areas objectively, fairly and appropriately in line with policies/procedures, best practice and legal requirements. Objectives By the end of the course you will be able to: Describe the purpose of disciplinary and grievance procedures and how these relate to relevant laws and other procedures Know your role as managers in fairly and consistently applying the procedures at the informal and formal stages Explain the grounds for disciplinary or grievance action and the need to collect, assess and present evidence Describe the structure and roles of disciplinary meetings Explain of the basis for reaching fair and reasonable decisions and possible remedies and penalties Describe the grounds and procedure for appeals Content Disciplinary Procedures Employment Contract – what an employee and employer expect and how to manage when broken. Natural Justice – ensuring ‘fair play’. Misconduct v Capability - what is the difference and which process should be used to manage both. Informal v Formal Action – understanding the processes for both informal and formal disciplinary actions. Suspensions – when, why and how to suspend an employee. Investigations – how to undertake a robust investigation and what to include in the report. Disciplinary Meeting – how to conduct the meeting, the different roles involved. Appeals – understanding how people can appeal and the process to appeal. Grievance Procedures What the law requires – what are the legal requirements for handling a grievance. Informal v Formal Action – understanding the processes for both informal and formal grievance procedures. Conducting the hearing – how to undertake a robust hearing and who should be involved. Appeals - how can people appeal and what is the process.
Learn the basics of financial awareness and better understand the language used by accountants and how financial statements fit together within organisations. Course overview Duration: 2 days (13 hours) This workshop will provide participants with a grasp of basic financial awareness, to help them to better understand the language used by accountants and how financial statements fit together. Training is done in a jargon-free way that is aimed building attendees’ confidence in using financial terms and concepts within their organisation. Competent financial management has many aspects, it is wide reaching and requires multiple skills but if participants work to become organised and effective in planning, these skills can be easily acquired. There is a misconception that to be a good operational manager dealing with financial decisions people must be accounting or numerical geniuses. There are basic skills that attendees can easily learn that will support them in those areas. Objectives By the end of the course you will be able to: Identify the importance of financial management and its impact Identify the link between financial information and decision making Set, manage, monitor and review budgets Analyse financial statements Demonstrate the link between the statements, budgets and decision making. Content Financial Management Budgeting process (generic / client specific if possible) Forecasting and re forecasting process The need for accurate forecasting Accrual v cash accounting revisited Financial Objectives of the business Users of the accounts Financial Tools Depreciation and Amortisation Accruals and Prepayments Deferred and Accrued Income Costs, Opex and Capex Financial Statements The Income Statement The Balance Sheet Understanding capital employed The relationship between balance sheet and income statement The cash flow statement Profitability: gross, operating and net margins Review of client’s management information reports Building the Business Case Break even analysis Discounted Cash Flow Discount factors Net Present Value (NPV) Internal Rate of Return (IRR)
Elevate your skills in designing, delivering and evaluating engaging and interactive training that will leave a lasting impact on your team or organisation Course overview Duration: 2 days (13 hours) This Train the Trainer workshop will enable you to gain valuable insights and practice helping you to feel more comfortable and confident delivering training sessions. We will look at some training best practice tools and techniques to ensure you can deliver the learning outcomes required. The workshop covers the training cycle but focuses heavily on interactive and practical training techniques to bring learning to life for participants. There will be opportunities to practice delivery of real work-based training and receive feedback on delivery style. Objectives By the end of the course you will be able to: Explain Kolb’s model of how adults learn Describe the 4 key learning styles and how to engage people with different learning styles Apply the training cycle to plan, design, deliver and evaluate your training Write SMART training objectives Use and select a variety of methods to make your training interactive, engaging and effective Describe ways to deal with difficult participants or situations that may arise Apply your training skills to deliver structured training sessions with more competence and confidence Content The Training Cycle Assessing needs Planning and preparing Implementing training Reviewing Assessing Assessing Needs Understanding the task Assessing the learner’s current ability Identifying the gap Planning and Preparing Having clear outcomes in mind What people learn: o Knowledge o Skill o Understanding How people learn: preferences and learning styles and methods suitable for each Planning a programme Planning a session – a systematic approach Assessing risk Writing and using SOPs in training Key Skills for Effective Training Explanation and Demonstration Questioning and Listening Observation and Feedback Facilitation and Debriefing skills Coaching Using questioning, listening and feedback to help learners solve problems and develop confidence Evaluation and Assessment How to measure reactions and participant satisfaction Use of tests and assessments to measure learning Organisational measures of learning transfer Leverage You will have the opportunity to deliver two training sessions on this programme and gain valuable feedback to support you in your ongoing training delivery. Participants are required to prepare a 15 minute training session. This can be something you have delivered before or something you’ve created for the course. Please prepare and include any visual aids you would usually use when speaking and bring them with you, f possible, please also bring your smart phone (with camera, and memory capacity for a short video clip to be added), and headphones.