3097 Objective courses in Leicester delivered On Demand

Retargeting helps to promote brand awareness and sales. It involves reconnecting with the website visitors and persuading them to take action. This Retargeting Ads - The Complete Guide course will explain the steps to run a successful retargeting campaign.  This Retargeting Ads - The Complete Guide course will provide you with valuable insights into remarketing and retargeting and their objectives. You'll learn the techniques to create intelligent retargeting and remarketing strategies for better advertising. Furthermore, you'll know how to use Google Analytics to develop your audience segments and build your remarketing audiences in a Google Analytics account. You'll also learn to configure your remarketing campaigns and make your retargeting audience with Google Adwords. Learning Objectives Know the difference between retargeting and remarketing Understand how retargeting works Learn the remarketing strategies to re-engage your prior customers Gain an excellent understanding of Google Analytics Tag Understand the benefits of using Google Tag manager Know how to use Google Analytics to develop and build your audience segments Explore the process of remarketing with Google Analytics Understand how Google ads audience manager works Who is this Course for? This Retargeting Ads - The Complete Guide course is ideal for aspiring professionals who wish to gain the relevant skills and knowledge to fast track their careers. It is for those who have little or no knowledge of retargeting ads or those who are new to the field and want to test their skills and knowledge. There are no entry requirements for this course. However, an eye for detail and a creative mind is essential. Entry Requirement This course is available to all learners of all academic backgrounds. A good understanding of the English language, numeracy, and ICT are required to attend this course. CPD Certificate from Course Gate  At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £4.99 and the hard copy for £9.99. Also, you can order both PDF and hardcopy certificates for £12.99. Career Path On successfully completing the Retargeting Ads - The Complete Guide course, learners can progress to a more advanced program from our course list. Career opportunities in this field include freelancing or working in-house, within a range of professional settings, with the opportunity to earn a high salary. Related professions in this industry include: Paid Media Manager PPC Manager Digital Marketing Assistant Course Curriculum Module 01: Welcome and Introduction Welcome to the retargeting ad masterclass (plus a sneak preview) Don't Skip! 00:07:00 What is remarketing and retargeting? Defining our objectives and purpose 00:17:00 Module 02: The Digital Advertising Ecosystem: Understanding How Retargeting Works The Digital Advertising Ecosystem 00:08:00 Understanding Ad Exchanges And How They Work 00:20:00 What Remarketing Looks Like On The Inside 00:10:00 Module 03: Developing Your Remarketing and Retargeting Strategies Audiences and Segments: The Foundation Of Your Remarketing Strategy 00:07:00 Understanding Intent Signals and Visitor Engagement 00:12:00 Behavioural Characteristics - The Composition Of Your Segments 00:15:00 Combining Characteristics - Infinite Possibilities! 00:07:00 Characteristics That Matter To You Your First Assignment 00:02:00 Module 04: Planning Your Retargeting Campaigns Like A Pro Funnel Based Segmentation - Funnel Mapping 00:10:00 Funnel Based Segmentation - Using The Funnel To Develop Your Lists 00:14:00 Using Your Website To Plan Your Remarketing Lists 00:19:00 Mapping Your Ad Groups Using Your Lists and Values (Part 1) 00:13:00 Mapping Your Ad Groups Using Your Lists and Values (Part 2) 00:14:00 Module 05: Using Google Analytics To Develop and Build Your Audience Segments Introduction To The Google Analytics Tag 00:05:00 Logging In To Google Analytics Account & Retrieving Your Analytics Tracking Tag 00:04:00 Adding Your Google Analytics Tag To Your Website And Verifying That It's Working 00:13:00 Module 06: Tips, Tricks & Shortcuts Using Google Tag Manager as Your Tag Management System The Benefits Of Using Google Tag Manager 00:10:00 Signing Into Your Google Tag Manager Account 00:08:00 Adding Your Basic Google Analytics Tag Through Google Tag Manager 00:11:00 Setting Up Custom Button and Link Click Tracking In Google Tag Manager 00:20:00 Adding Page-Level Scroll Depth Tracking In Google Tag Manager 00:15:00 Adding Custom User Engagement Timers In Google Tag Manager 00:13:00 Adding Google Adwords Conversion Tracking Through Google Tag Manager 00:10:00 Setting Up Your Google AdWords Remarketing Tag Using Google Tag Manager 00:10:00 Module 07: Building Your Remarketing Audiences In Your Google Analytics Account Linking Your Google AdWords and Google Analytics Accounts 00:10:00 Introduction To The Google Analytics Audience Builder 00:17:00 Building Remarketing Audiences In Google Analytics Based On URL Attributes 00:18:00 Developing Remarketing Audiences Using Your AdWords Campaigns and AdWords Data 00:22:00 Setting Up Sequences In The Google Analytics Audience Builder Using AdWords Campaigns Final 00:05:00 Setting Up Goal-Based Remarketing Audiences In Google Analytics 00:14:00 Setting Up Event-Based Audiences Using The Google Analytics Display Builder 00:17:00 Importing Remarketing Audiences From The Google Analytics Solutions Gallery 00:11:00 Data Drilldown- Using Affinity Categories To Enhance Your Remarketing Campaigns 00:19:00 Data Drilldown - Using In-Market Segments To Enhance Your Remarketing Audiences 00:12:00 Module 08: Introduction To Configuring Your Remarketing Campaigns In Google AdWords How Google Analytics and AdWords Talk To Each Other 00:09:00 Importing Google Analytics Goals into AdWords For Conversion Tracking 00:06:00 Viewing and Analysing Google Analytics Remarketing Audiences in Google AdWords 00:14:00 Module 09: Using The Google AdWords Audience Builder To Build Your Retargeting Audiences Introduction To Building Retargeting Ads Lists In Google AdWords 00:05:00 Building and Configuring New Retargeting ads lists inside Google AdWords 00:10:00 Using Custom Combinations To Effectively Sculpt Your Retargeting Ads Traffic 00:11:00 Certificate and Transcript Order Your Certificates or Transcripts 00:00:00

As with physical health, we all have mental health. Mental health is a term used to describe our emotional and psychological wellbeing. Our mental health can impact how we behave and how we handle stressful situations.

Become a certified leader in project management with our comprehensive diploma course. Whether you're new to project management or seeking to advance your career, this program equips you with essential skills and knowledge through ten meticulously crafted modules: Key Features: CPD Certified Developed by Specialist Lifetime Access In this Project Management Professional Diploma course, learners will gain comprehensive skills to effectively manage projects from start to finish. They will learn how to initiate projects with clear goals and objectives, ensuring they align with organizational strategies. Planning phases will teach them to develop detailed schedules, allocate resources efficiently, and mitigate risks effectively. They will understand various planning tools and techniques to streamline project workflows and enhance productivity. During project execution, learners will acquire the ability to lead teams, monitor progress, and make adjustments to ensure project goals are met on time and within budget. The course emphasizes maintaining project momentum through effective control measures and continuous evaluation. Key concepts in project management, such as stakeholder management and quality assurance, will be explored to ensure projects meet stakeholder expectations and deliver high-quality outcomes. Finally, learners will master the art of project closure, ensuring smooth transitions and capturing lessons learned for future improvement. Course Curriculum Module 01: Initiation (I) Module 02: Initiation (II) Module 03: Planning (I) Module 04: Planning (II) Module 05: Planning Tools Module 06: Executing the Project Module 07: Maintaining and Controlling the Project Module 08: Key Concepts (I) Module 09: Key Concepts (II) Module 10: Closing Out Learning Outcomes Identify project stakeholders and define project scope during initiation stages. Outline project objectives and create a project charter for approval. Develop comprehensive project plans encompassing tasks, resources, and timelines. Utilize project management tools to schedule tasks and allocate resources efficiently. Execute project plans, monitor progress, and implement necessary adjustments. Conduct project reviews, assess outcomes, and facilitate project closure procedures. CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Project managers seeking advanced project management skills. Professionals transitioning into project management roles. Individuals preparing for Project Management Professional (PMP) certification. Team leaders involved in project planning and execution. Graduates aiming to enter project management fields. Career path Project Manager Programme Coordinator Operations Manager Business Analyst Quality Assurance Manager Construction Project Manager Certificates Digital certificate Digital certificate - Included Will be downloadable when all lectures have been completed.

In today's fast-paced world, mastering Time Management is crucial for personal and professional success. A Time Management Training Course equips individuals with essential skills to efficiently utilize their time, enhancing productivity and reducing stress. By understanding the Importance and Benefits of Time Management, participants learn to Assess their Current Work Practice, Identify Priorities, and Say 'No' to Procrastination. Setting Goals, Planning the Work, and Working the Plan become second nature, supported by Effective Time Management Techniques. This comprehensive curriculum also addresses combating Time Wasters, managing creative work, anticipating tasks, and avoiding Time Leaks. In the competitive job market of the UK, employers highly value candidates with proficient Time Management skills, often correlating with higher salary offers. With a growing demand for such skills, the job opportunities in this sector are increasing steadily, with a projected rise of 10-15% in the coming years. Therefore, investing in Time Management Training not only enriches personal development but also enhances employability and earning potential. Key Features: CPD Certified Time Management Course Free Certificate Developed by Specialist Lifetime Access Course Curriculum Module 01: Importance and Benefits of Time Management Module 02: Assess Your Current Work Practice Module 03: Identifying the Priorities Module 04: Say 'No' to Procrastination Module 05: Set Your Goals Module 06: Plan the Work Module 07: Work the Plan Module 08: Effective Time Management Techniques Module 09: Combat the Time Wasters Module 10: Time Management for Creative Work Module 11: The Art of Anticipating Module 12: Avoid Time Leaks Learning Outcomes: Understand importance and benefits of effective time management for productivity. Assess current work practices to identify areas for improvement. Prioritize tasks effectively to focus on key objectives and deadlines. Overcome procrastination habits by adopting proactive approaches to work. Set clear and achievable goals aligned with personal and professional objectives. Implement effective time management techniques to optimise productivity and efficiency. CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Professionals seeking to enhance productivity and time management skills. Students aiming to improve study habits and academic performance. Entrepreneurs and business owners looking to streamline operations and workflows. Individuals transitioning to new roles or facing increased workloads. Anyone wanting to achieve a better work-life balance and reduce stress. Career path Project Manager - £35K to 70K/year. Executive Assistant - £25K to 40K/year. Business Analyst - £30K to 50K/year. Operations Manager - £35K to 60K/year. Marketing Coordinator - £25K to 35K/year. Certificates Digital certificate Digital certificate - Included Certificate of Completion Digital certificate - Included Will be downloadable when all lectures have been completed.

Unlock the core principles of modern marketing with our comprehensive Principles of Marketing Theory Course. Designed for aspiring marketers and seasoned professionals alike, this course delves into essential concepts and strategies that drive successful marketing campaigns in today's dynamic business environment. Key Features: CPD Certified Free Certificate Developed by Specialist Lifetime Access In the Principles of Marketing Theory course, learners will explore essential concepts and practices to excel in marketing. They will understand how marketing can be socially responsible and its impact on sales and brand reputation. They will learn techniques to build customer loyalty and effectively use marketing data to segment markets. The course covers strategies to cluster customers based on their characteristics and how to align products with diverse market segments. Learners will discover the role of core values in marketing and methods to enhance product sales through effective marketing campaigns. They will also delve into Customer Relationship Management (CRM) systems and activities that foster strong customer relationships. Throughout the course, learners will grasp the importance of key performance indicators (KPIs) in evaluating marketing success and the requirements for conducting socially responsible marketing campaigns. Course Curriculum Module 01: Scope and Purpose of Socially Responsible Marketing Module 02: Significance of Brand and Reputation to Sales Performance Module 03: Significance of Customer Loyalty to the Achievement of Marketing Objectives Module 04: Valid and Reliable Marketing Data for Segmenting the Market Module 05: Marketing Data Collection Methods Module 06: Market Segmentation Module 07: Cluster Customers With Similar Characteristics Module 08: How Core Values Are Expressed Module 09: How a Range of Products May Appeal to Different Market Segments Module 10: Role of Marketing in Enhancing the Sale of Products and/or Services Module 11: Customer Relationship Management (CRM) Activities and Systems Module 12: Marketing Key Performance Indicators Module 13: The Requirements of Socially Responsible Marketing Campaigns Learning Outcomes: Understand the importance of socially responsible marketing strategies. Analyze the impact of brand reputation on sales performance metrics. Evaluate customer loyalty's role in achieving marketing objectives effectively. Apply valid and reliable methods for marketing data segmentation. Implement various marketing data collection techniques for business insights. Utilize market segmentation strategies to target diverse customer groups effectively. CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Marketing professionals seeking advanced theoretical knowledge. Business students focusing on marketing theory and principles. Entrepreneurs aiming to enhance their marketing strategy skills. Individuals interested in understanding consumer behaviour and segmentation. Professionals looking to expand their knowledge in marketing analytics. Career path Market Research Analyst Brand Manager Digital Marketing Specialist Advertising Executive Public Relations Manager Customer Relationship Manager Certificates Digital certificate Digital certificate - Included Certificate of Completion Digital certificate - Included Will be downloadable when all lectures have been completed.

Unlock the core principles of modern marketing with our comprehensive Principles of Marketing Theory Course. Designed for aspiring marketers and seasoned professionals alike, this course delves into essential concepts and strategies that drive successful marketing campaigns in today's dynamic business environment. Key Features: CPD Certified Developed by Specialist Lifetime Access In the Principles of Marketing Theory course, learners will explore essential concepts and practices to excel in marketing. They will understand how marketing can be socially responsible and its impact on sales and brand reputation. They will learn techniques to build customer loyalty and effectively use marketing data to segment markets. The course covers strategies to cluster customers based on their characteristics and how to align products with diverse market segments. Learners will discover the role of core values in marketing and methods to enhance product sales through effective marketing campaigns. They will also delve into Customer Relationship Management (CRM) systems and activities that foster strong customer relationships. Throughout the course, learners will grasp the importance of key performance indicators (KPIs) in evaluating marketing success and the requirements for conducting socially responsible marketing campaigns. Course Curriculum Module 01: Scope and Purpose of Socially Responsible Marketing Module 02: Significance of Brand and Reputation to Sales Performance Module 03: Significance of Customer Loyalty to the Achievement of Marketing Objectives Module 04: Valid and Reliable Marketing Data for Segmenting the Market Module 05: Marketing Data Collection Methods Module 06: Market Segmentation Module 07: Cluster Customers With Similar Characteristics Module 08: How Core Values Are Expressed Module 09: How a Range of Products May Appeal to Different Market Segments Module 10: Role of Marketing in Enhancing the Sale of Products and/or Services Module 11: Customer Relationship Management (CRM) Activities and Systems Module 12: Marketing Key Performance Indicators Module 13: The Requirements of Socially Responsible Marketing Campaigns Learning Outcomes: Understand the importance of socially responsible marketing strategies. Analyze the impact of brand reputation on sales performance metrics. Evaluate customer loyalty's role in achieving marketing objectives effectively. Apply valid and reliable methods for marketing data segmentation. Implement various marketing data collection techniques for business insights. Utilize market segmentation strategies to target diverse customer groups effectively. CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Marketing professionals seeking advanced theoretical knowledge. Business students focusing on marketing theory and principles. Entrepreneurs aiming to enhance their marketing strategy skills. Individuals interested in understanding consumer behaviour and segmentation. Professionals looking to expand their knowledge in marketing analytics. Career path Market Research Analyst Brand Manager Digital Marketing Specialist Advertising Executive Public Relations Manager Customer Relationship Manager Certificates Digital certificate Digital certificate - Included Will be downloadable when all lectures have been completed.

Become a certified leader in project management with our comprehensive diploma course. Whether you're new to project management or seeking to advance your career, this program equips you with essential skills and knowledge through ten meticulously crafted modules: Key Features: CPD Certified Free Certificate Developed by Specialist Lifetime Access In this Project Management Professional Diploma course, learners will gain comprehensive skills to effectively manage projects from start to finish. They will learn how to initiate projects with clear goals and objectives, ensuring they align with organizational strategies. Planning phases will teach them to develop detailed schedules, allocate resources efficiently, and mitigate risks effectively. They will understand various planning tools and techniques to streamline project workflows and enhance productivity. During project execution, learners will acquire the ability to lead teams, monitor progress, and make adjustments to ensure project goals are met on time and within budget. The course emphasizes maintaining project momentum through effective control measures and continuous evaluation. Key concepts in project management, such as stakeholder management and quality assurance, will be explored to ensure projects meet stakeholder expectations and deliver high-quality outcomes. Finally, learners will master the art of project closure, ensuring smooth transitions and capturing lessons learned for future improvement. Course Curriculum Module 01: Initiation (I) Module 02: Initiation (II) Module 03: Planning (I) Module 04: Planning (II) Module 05: Planning Tools Module 06: Executing the Project Module 07: Maintaining and Controlling the Project Module 08: Key Concepts (I) Module 09: Key Concepts (II) Module 10: Closing Out Learning Outcomes Identify project stakeholders and define project scope during initiation stages. Outline project objectives and create a project charter for approval. Develop comprehensive project plans encompassing tasks, resources, and timelines. Utilize project management tools to schedule tasks and allocate resources efficiently. Execute project plans, monitor progress, and implement necessary adjustments. Conduct project reviews, assess outcomes, and facilitate project closure procedures. CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Project managers seeking advanced project management skills. Professionals transitioning into project management roles. Individuals preparing for Project Management Professional (PMP) certification. Team leaders involved in project planning and execution. Graduates aiming to enter project management fields. Career path Project Manager Programme Coordinator Operations Manager Business Analyst Quality Assurance Manager Construction Project Manager Certificates Digital certificate Digital certificate - Included Certificate of Completion Digital certificate - Included Will be downloadable when all lectures have been completed.

Overview This comprehensive course on Lesson Planning for Teaching will deepen your understanding on this topic. After successful completion of this course you can acquire the required skills in this sector. This Lesson Planning for Teaching comes with accredited certification which will enhance your CV and make you worthy in the job market. So enrol in this course today to fast track your career ladder. How will I get my certificate? You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate. Who is this course for? There is no experience or previous qualifications required for enrolment on this Lesson Planning for Teaching. It is available to all students, of all academic backgrounds. Requirements Our Lesson Planning for Teaching is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible on tablets and smartphones so you can access your course on wifi, 3G or 4G. There is no time limit for completing this course, it can be studied in your own time at your own pace. Career path Having these various qualifications will increase the value in your CV and open you up to multiple sectors such as Business & Management, Admin, Accountancy & Finance, Secretarial & PA, Teaching & Mentoring etc. Course Curriculum 8 sections • 8 lectures • 02:18:00 total length •An Introduction to Planning and Teaching: 00:12:00 •Planning and Preparation in Teaching: 00:35:00 •Curriculum: 00:12:00 •Structure and Format: 00:17:00 •Methodology: 00:20:00 •Objectives and Learning Aims: 00:12:00 •Assessment and Evaluation: 00:30:00 •Assignment - Lesson Planning for Teaching: 00:00:00

Overview Make a massive difference to someone's quality of life and boost your potential in an exciting new career path. This innovative course is designed to train anyone to become an effective and qualified Life Coach, helping people to achieve their personal goals. The Coaching & Mentoringcourse will teach you much more than just people management. You will learn to develop excellent communication skills, understand neuro-linguistic programming, read body language, provide motivation and emotional support, and recognise success. Alongside this, you will be taught how to seize business opportunities with this skill, and thrive in a growing industry. How will I get my certificate? You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate. Who is this course for? There is no experience or previous qualifications required for enrolment in this Coaching & Mentoring. It is available to all students, of all academic backgrounds. Requirements Our Coaching & Mentoring is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible on tablets and smartphones so you can access your course on wifi, 3G or 4G. There is no time limit for completing this course, it can be studied in your own time at your own pace. Career path Having these various qualifications will increase the value in your CV and open you up to multiple sectors such as Business & Management , Admin, Accountancy & Finance, Secretarial & PA, Teaching & Mentoring etc. Course Curriculum 1 sections • 8 lectures • 04:33:00 total length •Module 1: Introduction to Coaching and Mentoring: 00:28:00 •Module 2: Coaching and Mentoring: Objectives & Processes: 00:33:00 •Module 3: Ethical Aspects of Coaching and Mentoring: 00:35:00 •Module 4: Coaching and Mentoring Models: 01:01:00 •Module 5: Effective Communication Skills: 00:28:00 •Module 6: Personal Skills: 00:27:00 •Module 7: Management Skills: 00:26:00 •Module 8: Functional Skills: 00:35:00

Elevate your coaching and mentoring skills with our Level 5 course. Gain advanced techniques to empower individuals, foster growth, and drive professional development. Enrol now to become a proficient coach and mentor, guiding others to success in their personal and professional lives.